Kogan.com Ltd
ASX:KGN

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Kogan.com Ltd
ASX:KGN
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Price: 5.99 AUD -2.44% Market Closed
Market Cap: 598.6m AUD
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Relative Value

The Relative Value of one KGN stock under the Base Case scenario is 3.05 AUD. Compared to the current market price of 5.99 AUD, Kogan.com Ltd is Overvalued by 49%.

Relative Value is the estimated value of a stock based on various valuation multiples like P/E and EV/EBIT ratios. It offers a quick snapshot of a stock's valuation in relation to its peers and historical norms.

KGN Relative Value
Base Case
3.05 AUD
Overvaluation 49%
Relative Value
Price
Worst Case
Base Case
Best Case

Valuation Multiples

vs History
58
vs Industry
27
Median 3Y
1
Median 5Y
1.1
Industry
0.6
Forward
1.2
vs History
1
vs Industry
5
Median 3Y
-9.2
Median 5Y
35.9
Industry
16.7
Forward
24.9
vs History
38
vs Industry
37
Median 3Y
8.1
Median 5Y
13.3
Industry
8
vs History
31
vs Industry
35
Median 3Y
21.4
Median 5Y
21.6
Industry
15.5
vs History
49
vs Industry
22
Median 3Y
3.2
Median 5Y
4.1
Industry
1.6
vs History
52
vs Industry
35
Median 3Y
0.9
Median 5Y
1.1
Industry
0.7
Forward
1.2
vs History
71
vs Industry
40
Median 3Y
2.9
Median 5Y
3.6
Industry
2.2
vs History
42
vs Industry
2
Median 3Y
-7.1
Median 5Y
21.2
Industry
8.5
Forward
11.6
vs History
42
vs Industry
4
Median 3Y
-7.1
Median 5Y
21.2
Industry
12.8
Forward
15.5
vs History
38
vs Industry
47
Median 3Y
7.2
Median 5Y
12.2
Industry
9.1
vs History
25
vs Industry
47
Median 3Y
7.9
Median 5Y
7.9
Industry
12.8
vs History
52
vs Industry
13
Median 3Y
3.1
Median 5Y
4
Industry
1.1

Multiples Across Competitors

KGN Competitors Multiples
Kogan.com Ltd Competitors

All Multiples
P/S
P/E
EV/EBITDA
EV/EBIT
All Countries
Close
Market Cap P/S P/E EV/EBITDA EV/EBIT
AU
Kogan.com Ltd
ASX:KGN
602.7m AUD 1.3 7 261.3 28.5 28.5
US
Amazon.com Inc
NASDAQ:AMZN
2.4T USD 3.8 47.4 21 38.7
ZA
Naspers Ltd
JSE:NPN
864B Zac 0 0 0 0
CN
Alibaba Group Holding Ltd
NYSE:BABA
197.1B USD 1.5 16.7 10.5 10.5
CN
Pinduoduo Inc
NASDAQ:PDD
138.2B USD 2.7 9.3 6.7 6.7
CN
Meituan
HKEX:3690
986.7B HKD 3 41.1 35.6 35.6
NL
Prosus NV
AEX:PRX
97.4B EUR 18.6 15.4 -588 -588
UY
MercadoLibre Inc
BMV:MELIN
1.7T MXN 4.6 60.7 32.1 41.8
AR
Mercadolibre Inc
NASDAQ:MELI
86.9B USD 4.6 60.5 32 41.6
US
DoorDash Inc
NASDAQ:DASH
71B USD 7 -412.7 215.8 -270.6
CN
JD.Com Inc
HKEX:9618
398.3B HKD 0.3 10.7 6.5 6.5
P/S Multiple
Revenue Growth P/S to Growth
AU
Kogan.com Ltd
ASX:KGN
Average P/S: 4.7
1.3
24%
0.1
US
Amazon.com Inc
NASDAQ:AMZN
3.8
39%
0.1
ZA
N
Naspers Ltd
JSE:NPN
Not Available
32%
N/A
CN
Alibaba Group Holding Ltd
NYSE:BABA
1.5
28%
0.1
CN
Pinduoduo Inc
NASDAQ:PDD
2.7
145%
0
CN
Meituan
HKEX:3690
3
62%
0
NL
Prosus NV
AEX:PRX
18.6
40%
0.5
UY
MercadoLibre Inc
BMV:MELIN
4.6
118%
0
AR
Mercadolibre Inc
NASDAQ:MELI
4.6
118%
0
US
D
DoorDash Inc
NASDAQ:DASH
7
74%
0.1
CN
JD.Com Inc
HKEX:9618
0.3
19%
0
P/E Multiple
Earnings Growth P/E to Growth
AU
Kogan.com Ltd
ASX:KGN
Average P/E: 835.9
7 261.3
44 169%
0.2
US
Amazon.com Inc
NASDAQ:AMZN
47.4
167%
0.3
ZA
N
Naspers Ltd
JSE:NPN
Not Available
82%
N/A
CN
Alibaba Group Holding Ltd
NYSE:BABA
16.7
146%
0.1
CN
Pinduoduo Inc
NASDAQ:PDD
9.3
168%
0.1
CN
Meituan
HKEX:3690
41.1
365%
0.1
NL
Prosus NV
AEX:PRX
15.4
50%
0.3
UY
MercadoLibre Inc
BMV:MELIN
60.7
217%
0.3
AR
Mercadolibre Inc
NASDAQ:MELI
60.5
223%
0.3
US
D
DoorDash Inc
NASDAQ:DASH
Negative Multiple: -412.7 N/A N/A
CN
JD.Com Inc
HKEX:9618
10.7
11%
1
EV/EBITDA Multiple
EBITDA Growth EV/EBITDA to Growth
AU
Kogan.com Ltd
ASX:KGN
Average EV/EBITDA: 43.2
28.5
204%
0.1
US
Amazon.com Inc
NASDAQ:AMZN
21
133%
0.2
ZA
N
Naspers Ltd
JSE:NPN
Not Available
1 697%
N/A
CN
Alibaba Group Holding Ltd
NYSE:BABA
10.5
40%
0.3
CN
Pinduoduo Inc
NASDAQ:PDD
6.7
227%
0
CN
Meituan
HKEX:3690
35.6
332%
0.1
NL
Prosus NV
AEX:PRX
Negative Multiple: -588 N/A N/A
UY
MercadoLibre Inc
BMV:MELIN
32.1
136%
0.2
AR
Mercadolibre Inc
NASDAQ:MELI
32
136%
0.2
US
D
DoorDash Inc
NASDAQ:DASH
215.8
N/A N/A
CN
JD.Com Inc
HKEX:9618
6.5
74%
0.1
EV/EBIT Multiple
EBIT Growth EV/EBIT to Growth
AU
Kogan.com Ltd
ASX:KGN
Average EV/EBIT: 26.2
28.5
132%
0.2
US
Amazon.com Inc
NASDAQ:AMZN
38.7
169%
0.2
ZA
N
Naspers Ltd
JSE:NPN
Not Available N/A N/A
CN
Alibaba Group Holding Ltd
NYSE:BABA
10.5
41%
0.3
CN
Pinduoduo Inc
NASDAQ:PDD
6.7
207%
0
CN
Meituan
HKEX:3690
35.6
532%
0.1
NL
Prosus NV
AEX:PRX
Negative Multiple: -588 N/A N/A
UY
MercadoLibre Inc
BMV:MELIN
41.8
158%
0.3
AR
Mercadolibre Inc
NASDAQ:MELI
41.6
158%
0.3
US
D
DoorDash Inc
NASDAQ:DASH
Negative Multiple: -270.6 N/A N/A
CN
JD.Com Inc
HKEX:9618
6.5
83%
0.1

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