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LY Corp
XMUN:YOJ

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LY Corp
XMUN:YOJ
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Price: 2.56 EUR -1.54% Market Closed
Market Cap: 36.1B EUR
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Earnings Call Analysis

Q1-2025 Analysis
LY Corp

Q1 Performance Drives Revenue and Profit Growth

In Q1 FY24, LY Corporation achieved a 7.6% year-on-year revenue increase, driven by strong performance in account advertising and PayPay consolidation. Adjusted EBITDA grew by 21.7%, reaching a record high with a 26.3% EBITDA margin. Key drivers include product enhancements and cost controls. A share buyback of JPY 150 billion is planned to improve EPS and ROE. Expectations for FY24 include adjusted EPS growth of JPY 0.4. Performance by segment showed Media revenue up 4.4% and Commerce up 5.8%. PayPay's transaction value surged by 20.9%, marking its first profitable quarter. Strategic business improvements hint at sustained growth.

Strong Financial Performance

The company reported a robust financial performance for the first quarter of FY 2024. Revenue grew by 7.6% year-on-year, driven by growth in various products. The adjusted EBITDA rose by an impressive 21.7% year-on-year, thanks to continuous structural reforms initiated since the second half of FY 2022, which included efficiency improvements, strategic sales promotions, and a focused review on outsourcing costs. This growth led to record highs in revenue and adjusted EBITDA for the first quarter, with an adjusted EBITDA margin improving to 26.3%.

Segment Performance Highlights

The Media Business segment showed significant growth, with revenues increasing by 4.4% year-on-year. This growth was primarily driven by account advertisements, which saw a notable increase of 21.4% year-on-year. The overall growth in Media segments resulted in an adjusted EBITDA growth of 14.2% year-on-year, leading to an improved margin of 39.2%. The Commerce Business also contributed positively, with revenue from ZOZO, ASKUL, and Yahoo! Shopping growing by 5.8% year-on-year. The strong performance of Yahoo! Travel and Ikyu pushed domestic shopping transactions up by 10.5% year-on-year.

Impact of Strategic Initiatives

The company has been heavily focused on product enhancements and security measures. Yahoo! JAPAN app underwent a revamp between June and July, improving the tab structure in line with user needs. This resulted in an increased session count per user. The company has also been proactive with security measures, reporting to regulatory authorities and making steady progress. Furthermore, the consolidation of PayPay has continued to drive growth, with PayPay’s revenues growing by 18.8% year-on-year and achieving profitability for the first time.

Guidance and Future Prospects

The company announced a share buyback to maintain its position on the Prime market, with an aim to increase the free-floating share ratio and improve EPS and ROE. They perceive their stock as undervalued and plan to consider further share buybacks within the scope of capital allocation. Adjusted EPS for FY 2024 is expected to improve by JPY 0.4. Looking ahead, the company anticipates stronger performance in the second half of the year due to seasonal sales increases. They remain committed to long-term growth through continuous product enhancements and strategic business initiatives.

Earnings Call Transcript

Earnings Call Transcript
2025-Q1

from 0
Operator

[Interpreted] We will now begin LY Corporation's financial results briefing for the first quarter of FY 2024. Thank you very much for joining us today. This briefing, we will use the financial results presentation materials posted on the company's website.

Let us introduce attendees from the company. President and the Representative Director, CEO, Takeshi Idezawa; Executive Corporate Officer, CFO, Ryosuke Sakaue; Executive Corporate Officer, Marketing Solution Company CEO, Yuki Ikehata; Executive Corporate Officer, Commerce Company CEO, Hide Makoto. In the beginning Mr. Sakaue will take you through 2024 Q1 results, and after that, we will have a Q&A session. The overall session should end in 60 minutes. A live streaming of this session will be available on a later day. If there is any technical problem, either with audio or video, an instruction will be appearing on the bottom of the screen to guide the audience to an alternative server.

R
Ryosuke Sakaue
executive

[Interpreted] Now let's begin. This is Sakaue from LY Corporation. Thank you very much for taking your time to attend the financial results briefing for the first quarter of FY '24.

I will now give you an overview of the first quarter results. These are the topics. There are 4. First is security measures. Progress was reported to the Personal Information Protection Commission on June 28th and to the Ministry of Internal Affairs and Communications on July 1st. Our efforts have been well received. We have brought forward some of the schedule for security measures against unauthorized access that occurred last year and are making steady progress.

Second is prime listing. In order to maintain listing on the prime market and return profits to shareholders, we will acquire JPY 150 billion of share buyback from August 5th.

The third is Q1 performance. Performance for the first quarter is going strong. Company-wide revenue grew 7.6% year-on-year and the consolidated adjusted EBITDA grew 21.7% year-on-year. Our growth drivers, account advertising and PayPay consolidation, continue to grow steadily.

Lastly, product enhancements for top line growth. We strengthen our products to achieve top line growth. We have renewed the Yahoo! JAPAN app and strengthened our media capabilities. Security measures are progressing smoothly, and we have also carried out share buyback. We have announced a share buyback to maintain our position on the Prime's market. Going forward, we will shift gears to promote our business for the mid- to long-term.

Here's the agenda. First is the consolidated business results. These are the details of the share buyback. The equity method will be tender offer JPY 388 per share. The cancellation of treasury shares will involve the existing treasury shares held at the company and the shares to be purchased, totaling 6.4% of the outstanding shares. This will be canceled. And this share buyback will increase the free-floating share to maintain our listing on the prime market and improve EPS and ROE. We believe that our stock price is undervalued, so we will continue to consider share buybacks as appropriate within the scope of capital allocation.

The first quarter results. We saw a year-on-year growth both in revenue and profit. Progress on each target is generally above 25%, except for revenue being below 25%. However, this is within expectations as we expect higher sales in the second half of the year seasonally. So, so far we are in line with the expectations.

Revenue for the company. Each product grew, so revenue grew by 7.6% year-on-year. Adjusted EBITDA grew by 21.7% year-on-year thanks to the structural reforms that we have been implementing since the second half of FY '22, including efficiency improvements, sales promotions, review of outsourcing costs and the selective focus on key business areas. Revenue and adjusted EBITDA reached a record high for the first quarter and adjusted EBITDA margin increased to 26.3% due to improved profitability. This is EBITDA Y-on-Y.

Due to product enhancement, promotion expenses increased in Yahoo! Shopping and PayPay consolidation compared with the last year. However, increase in SG&A was more than offset by increase in revenue in respective segment, resulting in higher adjusted EBITDA year-on-year. In Q1, security-related measure costs of approximately JPY 3 billion were recorded.

And another factor is that for a one-time gain totaling JPY 43 billion was included in operating income, while only JPY 4.2 billion was included in adjusted EBITDA because there are some cash transactions. So these are included in the adjusted EBITDA.

Gain on loss of control of subsidiaries was recorded at IPX, which promotes character business such as LINE Friends, LINE NEXT, which plans and develops NFT platform, and ValueCommerce. Those are the 3 companies who recorded it.

Again, of the one-time gain, JPY 6.9 billion comes from ValueCommerce and out of JPY 6.9 billion, JPY 4.2 billion is included in adjusted EBITDA. Excluding one-time factor of JPY 4.2 billion, adjusted EBITDA grew 17.5% year-on-year.

Next, please. Next is EPS. Adjusted EPS for the first quarter, excluding the impact of gain on change in equity for Webtoon recorded in the first quarter of last year and the impact of the valuation loss on options for equity method affiliates recorded this year, improved by JPY 2.8 Y-on-Y, year-on-year, with a growth rate of 104.8% mainly due to the growth in operating profit. Due to the planned implementation of share buybacks, adjusted EPS for FY '24 is expected to improve by JPY 0.4.

Next is performance by segment, starting with Media Business. Revenue grew by 4.4% year-on-year, driven mainly by account advertisement. Adjusted EBITDA growth was 14.2% year-on-year due to revenue growth as well as cost control, which was flat year-on-year, with an improved margin of 39.2%.

Next is the breakdown of sales in Media. Account advertisement grew by 21.4% year-on-year. In search advertising, sales declined on the partner side, while the LINE Yahoo! side maintained positive growth of 6.5% year-on-year, just like last year. Display advertising grew by 0.9% year-on-year due to a strong growth of LINE ads, Talk List, Home Tab and Wallet Tab. Other grew by 4.4% year-on-year due to strong sales of LINE stamps.

This is EBITDA of the Media segment Y-on-Y. The gross margin is high in the account ad, and that grew. Therefore, sales mix improved as a result. The sales cost was flat. We continue to control the promotional and advertising expenses, which contributed to the increase of the profit. One of the driver of our growth is account ad. In June of last year, a pricing revision was implemented, and after that, the number of account -- paid account is growing steadily. The sales revenue is growing at more than 20%, and we will continuously strengthen the product. We do expect stronger growth going forward.

LYP Premium membership, the number has declined Q-on-Q. That is because last year in fourth quarter we implemented measures of 3-month free period. However, we did not implement similar measure in this fiscal year. Therefore, the new member growth has slowed. And the new members that joined in the fourth quarter were converted to paid member in a significant scale. So the total of SoftBank member, Y!mobile member and paid member grew on a Q-on-Q basis. In order to strengthen the attractiveness of LYP Premium going forward, we will continue to strengthen the product provided exclusively to the members in order to improve the conversion to paid members and also retention rate.

Next, this is the revamp of Yahoo! JAPAN app. We have conducted this from June to July period. We have revamped the tab structure in line with the user needs. This is -- has been started just recently, but the performance so far is good. Per person session count compared to the previous new tabs -- new tabs largely increased compared to non-users. And we will promote multiple domain usage. Also, we do expect that the number of search from the app to increase in the future.

This is on Commerce business. The revenue contribution was made from ZOZO, ASKUL and Yahoo! Shopping and the growth was 5.8% Y-on-Y. Adjusted EBITDA includes a one-time gain that I will talk in more detail later. This is the GMV for the Commerce business. ZOZO and Yahoo! Shopping and domestic shopping grew 6.1% year-on-year. Domestic service e-commerce, thanks to the strong performance of Yahoo! Travel and Ikyu, the transaction value grew by 10.5% year-on-year. This is Y-on-Y Commerce EBITDA.

SG&A, we strengthened the sales promotion of Yahoo! Shopping mostly. So it increased about -- the increase of the revenue absorbed the increase of SG&A. So the income profit increased. A one-time factor, the ValueCommerce gain on loss of control of a subsidiary of JPY 4.2 billion is included. But the core performance basis, the profit grew by 3.9% year-on-year thanks to the sales promotional measures to promote LYP Premium memberships. The new memberships increased by 14% year-on-year. And also average monthly e-commerce spend by per member grew by 8%. And also next month -- retention rate of new members is also growing. Thanks to that, Yahoo! Shopping's transaction value increased 8.3% year-on-year.

Next, this is the strategic business performance of PayPay. And the contribution was made by PayPay consolidation, which grew 20.9% year-on-year. And also Fintech revenue grew and profitability improved. And the adjusted EBITDA, it was JPY 6 billion.

Next page. In addition to the PayPay consolidation, PayPay Card revolving balance grew more than 20% year-on-year, and PayPay consolidated revenue grew 18.8% year-on-year. PayPay Bank, thanks to mortgage and bank card loan growth, the revenue grew by 13.8% year-on-year.

For other fintech, LINE Pay overseas business, especially in Taiwan, the transaction value grew by more than 20% year-on-year and LINE Pay revenue expanded. LINE Credit, the loan balance expanded on LINE Pocket Money and the revenue increased.

This is on SG&A, although this increased, the revenue increase absorbed. And this for other SG&A, the factors of variances include the LINE Pay domestic service, exit-related expenses and payment-related fees for PayPay consolidated and provision of allowance for doubtful accounts increased. And this is the user -- registered user, which grew by double digit. And GMV and revenue also grew nearly by 20% year-on-year. And operating profit for the PayPay recorded profitability for the first time.

This is the summary. Four initiatives are implemented and are shifting gears to achieve medium to long-term business growth. The market -- equity market is volatile today, but LY intends to change its share price momentum. This concludes my presentation. Thank you.

Operator

[Interpreted] [Operator Instructions] First, SMBC. Maeda-san, please unmute yourself and start your question.

E
Eiji Maeda
analyst

[Interpreted] Maeda from SMBC Nikko Securities. Disclosure of materials have improved. It's much easier to understand. A quick question is, this time there was a gain on loss of control. Last year, Webtoon equity profit. There was some valuation gain. So it seems that there is some impact from these items. Going forward, maybe we should take those into consideration for the short-term and the long-term, non-operating items or items that can significantly swing OP with regards to the subsidiaries' movements. Are there anything more to come? Or have you already gone through the major items? Could you talk about this? That's the first point.

The second point is, earlier you talked about LINE Pay closure. Reduction in expenses is expected going forward. For next year onward, how would it contribute to earnings? Do you have any outlook? That's the 2 questions.

U
Unknown Executive

[Interpreted] Sakaue would like to answer both of the questions.

R
Ryosuke Sakaue
executive

[Interpreted] Regarding impact on OP one-time factors for Q2, Q3 and Q4 this year, we are not expecting any major items anymore. If there is any, like we did today, we would like to give you a sufficient explanation for the items below OP, like options. Well, there are some valuation with the accounting auditors. So towards the end of the fiscal year, we may have some items. But we would like to make sure that we will disclose the information in advance and are explained sufficiently. But below OP, if there are any major items, so far we do not anticipate any.

For LINE Pay, you're right, when we close down the services, after April 2025 when service is closed -- for this fiscal year, any gain on profit we are not expecting because the timing is sometime after this year. For FY '25 onward, as you know, domestic portion of LINE Pay there are some deficit, negative profit. Therefore, gradually, this is going to have less and less impact. Sorry, we cannot disclose a specific amount.

Operator

[Interpreted] Next is Mori-san of JPMorgan.

H
Haruka Mori
analyst

[Interpreted] I have 2 questions. First question, on first quarter. The start of this fiscal year is quite smooth. The control of the expenses, I do -- can we expect that such a control will continue into second quarter and beyond? The revenue is heavier or higher in the second half, when we look at last year, the profit is larger in the second half. If we multiply the first quarter by 4, then it is -- it shows an outperformance. But if you have a visibility on the expense side from second quarter onward, please explain? That is my first question.

Second question is the advertising sales momentum. When is the timing that you believe the momentum will be there? In the first quarter, display ads, the momentum slowed. And you talked about the revamp of Yahoo! and LINE in the pipeline. So when can we expect the impact to be felt of the initiatives and we can start to feel the momentum?

U
Unknown Executive

[Interpreted] The first question will be answered by Sakaue-san and second question Ikehata will reply.

R
Ryosuke Sakaue
executive

[Interpreted] The cost control for Q2 and beyond, for subcontracting cost, the Q1's level will be maintained into the second quarter. Towards the year end, there are sales promotions. And we are still in a planning stage. But compared to Q1, the SG&A will likely to increase, but that will be linked to the increase of the revenue. Rather than sacrificing the profit, we will be conscious of the ROI in investing in sales promotion. Mostly that will be e-commerce and PayPay. And in terms of the seasonality, the sales promotion expense will increase. Yuki Ikehata-san to reply on the second question.

Y
Yuki Ikehata
executive

[Interpreted] The second question, let me comment. As you pointed out, LINE Yahoo! display ads, the overall market is in a moderate improvement trend. But compared to that, our situation is not sufficient. That is our recognition. When will our measures be reflected in our revenue? The measures that we are taking are mostly medium-term measures. So please understand that time frame.

There are 2 perspectives. One is Media service. Another is product improvement. On Media service measures, as was mentioned in the presentation, Yahoo!, top renewal. And also in the future LINE renewal -- revamp is scheduled. So to the users, we shall generate new transactions and convert that to advertising revenue. This will be a medium-term measure. It takes some time.

In product improvement measures, LINE Yahoo! has first-party data and we are to expand the area of utilization of such data, user account linkage. The volume will have an impact and also the efficiency of the advertising distribution. In order to improve that, LINE Yahoo! ad platform integration will be an important initiative. So these measures are medium-term, 1 to 2 year measures. We are implementing measures in parallel to catch up with the market trend. That was the reply.

Yahoo and LINE revamp, renewal are part of the medium-term initiative. The guidance is conservative in the advertising business. In the second half, we -- rather than expecting the impact in the second half, the revenue impact will be from next fiscal year and beyond. Yes, that is the correct understanding.

Operator

[Interpreted] Next is from Citigroup Securities, Tsuruo-san.

M
Mitsunobu Tsuruo
analyst

[Interpreted] First question, this is about securities measures costs, your outlook on the investment. Q1 is JPY 3 billion. For the full year based on the government report, JPY 15 billion. Is that right? So the investment peak when is it going to be? And based on that, the consolidation of LINE and PayPay, when do you think you can realize that?

The second question is about JPY 150 billion share buyback. I didn't go through all of the details because of the lack of time. So sorry for the primitive question. But today's ending share price compared with that is 10% premium. With A Holdings and ordinary shareholders, what will be the relative weight between them? And within A Holdings with NAVER and SoftBank and joint enterprise, what will be the weight going to change? Sorry, this is about the group companies. But if possible, please give us guidance.

U
Unknown Executive

[Interpreted] For the first question, I'd like to take up the question and Idezawa as well. And the second will be by Sakaue. Security measure cost, JPY 15 billion. Well, we are also assuming JPY 15 billion for the year as well. And after Q2, it's not going to fluctuate so much. Maybe JPY 3 billion will be executed in Q3, Q4 as well.

LINE PayPay ID will be addressed by Idezawa in terms of the timing. On July 1st and the end of June, measures were reported to authorities and they appreciated the content. So we'd like to implement those measures securely for the rest of this year. As we make progress on that, ID consolidation is something that we want to promote as well. But the first priority is to prevent recurrence of the issues. So the situation has not changed from the last time when we spoke to the investors. So when we have more details, we would like to update you on the details.

Second point was about the share buyback. Today's share price is down significantly. After consultation or internal review, the 1-month review -- 1-month average ending yesterday was JPY 388. So we decided to adopt this JPY 388. Especially in the latter half, there were some fluctuation in stock prices. So we decided to take the 1-month average stock price.

For this, for ordinary shareholders, it's possible to apply. On the other hand, A Holdings, more allocation by design. That is something we are thinking about, allocating more for A Holdings. So the A Holdings portion, by having more, we would like to increase the floating share ratio. For A Holdings part, we have the application contract concluded. So they have already committed to applying for the tender offer by contract.

Within A Holdings in terms of the share, even after the share buyback, the structure of A Holdings shareholder position is staying at 50 to 50. So both parties relative portion would not change. That's what we are hearing. We are a passive party. So please ask SB or NAVER for more details. That's all.

Operator

[Interpreted] Next, Mizuho Securities, Kishimoto-san.

A
Akitomo Kishimoto
analyst

[Interpreted] I'm Kishimoto of Mizuho Securities. I have one question. Advertising business, Media business first quarter account ad was strong and started in a good way. And as of now, what is your perception of the advertising market trend? The third-party regulation will likely to start to impact towards the end of the fiscal year. But right now, I believe there is no negative factor. The full year assumption, what is the likelihood of outperforming to the plan? The search ad Line Yahoo! side is performing well. So the search business -- if you have confidence in the strong performance to start the year?

U
Unknown Executive

[Interpreted] Ikehata will reply and Sakaue will follow-up, if necessary.

Y
Yuki Ikehata
executive

[Interpreted] I'm Ikehata. First, the advertising market perception, market trend, each company is publishing their forecast. The overall market is in a moderate recovery phase. So on a Y-o-Y basis, the upper single digit would be the overall market growth forecast. And our perception is also the same.

As was commented, our account ad itself is unique. In the medium-term, the trend will be continuous growth. The search ad at partner sites the result has been communicated. But LINE Yahoo! property, which is essentially important, we continue to see robust strength. This may overlap with your question as our -- as a company, we need to strengthen the focus on the display at domain.

The growth of display ad itself is supported by SNS media and also video media. The advertising business generated from these media is supporting the overall growth. So our company's action -- let me repeat, our Yahoo! app and LINE app, such apps media experience shall be improved in order to monetize the advertising business.

So in a nutshell, in the medium-term, we need to catch up with the display ad business, and we do expect that it's going to take some time. So please understand.

And third-party cookie topic, in the short-term, we consider this as a positive factor. The distribution using cookie, it was considered that there has -- there will be an impact. We do not expect impact in this fiscal year. But once this is halted, we may be impacted from next fiscal year onward. But in the short-term, this will not happen.

In the medium-term, the personal information protection and consumer orientation, that trend will not change. Our first-party data will be leveraged and we will continue to pursue targeting. That will lead to our strength in the display ad as well. Let me repeat, display ad itself there are positive side and areas of improvement in various areas. But we will tackle this solidly in the medium-term. So that was my reply.

R
Ryosuke Sakaue
executive

[Interpreted] In the previous briefing session on the topic of cookie display ad revenue, the single digit or nearly 1%, that part may be impacted by cookie. And as Ikehata mentioned, in the short-term, it is postponed. So that is our understanding. In the search area, Yahoo! server UI improvement from June we were able to implement. And that for now is impacting the revenue in a good way. So UI click rate improvement will not continue for long-term, but search ad, we do have such a positive factor.

Operator

[Interpreted] Next from Okasan Securities, Okumura-san.

Y
Yusuke Okumura
analyst

[Interpreted] Okumura from Okasan Securities. From myself, I have 2 questions. First, regarding confirmation on the first quarter performance, by segment EBITDA breakdown compared with your plan. Excluding one-time factors, you said all of the segments had outperformed the guidance. If that's the case, among them, which one was particularly strong and which one was not? And how about the outlook? In the expense discussion earlier, Media business margin account ad, which has high GP ratio, as long as it is strong, can you expect more? Or after Q1 is it likely to go up -- go down? So that's my first question.

Second question is about share buyback. In your explanation, capital allocation will be implemented, and you will continue to think about implementation of a share buyback going forward. If you do additional share buyback, what will be the decision-making criteria for your company? Primarily, EPS JPY 20 or more, is that the first primary reason or stock price or ROE? Is there any bar in terms of ROE? What is your thinking for the method of additional buyback? Are you buying from any particular party or from the market?

U
Unknown Executive

[Interpreted] For Q1 EBITDA, one-time factors are only ValueCommerce that we described earlier. The outperformance was in Media business and strategic segments. For Q1, there was outperformance vis-a-vis the guidance, compared with the internal targets.

Regarding the Media business margin, 39% is too good to continue for a long time. Especially, LYP Premium, we did not take such a major promotion. So the upper 39% margin. There may be some fluctuation, but we would like to maintain at that level overall going forward. So that is the response to the first question.

Second question is about the future plan of share buyback. Our decision-making criteria is -- we showed you capital allocation plan last time. Growth investment like M&A, if there is any opportunity, we would like to inject capital in those areas. So options that we have will be compared and considered, and then we make a final decision. Therefore, for share buyback, for the method of additional buyback, we have nothing. We have already decided in concrete terms. If there is any decision, we will disclose them going forward. That's all.

Operator

[Interpreted] Next is from CLSA Securities, Mr. Oliver Matthew.

O
Oliver Matthew
analyst

Could I ask about PayPay and the profit? It sounds like it's higher than you expected. Could you explain why? And what do you expect going forward? And are there any new initiatives at PayPay you'd like to talk about?

U
Unknown Executive

[Interpreted] Sakaue will reply to your question.

R
Ryosuke Sakaue
executive

[Interpreted] Q1 we made a good start. We were controlling costs, and at the same time, nearly a 20% transaction value growth was achieved. That was thanks to product improvement to improve the usability. And already there are quite a large volume of people using PayPay. So the frequency of use per person was raised, and that was thanks to the accumulation of product improvement.

Going forward, in order to further improve the revenue, the measures would be the same. Per person usage frequency should be raised. So GMV needs to be enhanced overall. And PayPay Credit is a function similar to credit card. And by promoting more use of PayPay Credit, the revolving payment can be converted to this product and we can generate the interest income through this and increase the revolving credit balance. So those are the potential areas of further growth.

O
Oliver Matthew
analyst

So just to confirm. So this level of profitability can be maintained?

U
Unknown Executive

[Interpreted] Yes. It's not going to fall to the red ink, but we will be able to maintain a certain level of profitability.

Operator

[Interpreted] Next is Masuno from Nomura Securities.

D
Daisaku Masuno
analyst

[Interpreted] This is Masuno from Nomura Securities. I have 2. One is LYP Premier members. What is the current situation? Could you talk about it? What is the current picture? And what is going to be the initiatives you are taking in the future?

Second is about PayPay. For the PayPay standalone earnings, what is the position today? The scale has become so big. Most of the marketing is a split between the partner and your company in terms of the cost burden. So automatically, promotion cost per GMV or promotion cost per sales are likely to go down continuously going forward. So what is your view?

U
Unknown Executive

[Interpreted] First is about LYP Premium and second is about PayPay. Both will be answered by myself. For LYP Premium, first for Q4 acquisition, because of the campaign and so forth, new acquisition was quite a high performance. In terms of the conversion to paid members, compared with the internal expectation, it is a little bit weaker. But we were able to attain a certain level of retention. And promotion expense to acquire customers, rather than continuing with this forever, we would like to use LINE Pre and product benefits.

Certain product benefits will be available only for LYP members. Rather than promotion, we would like to increase the retention and the number of members by those benefits rather than promotions. To a certain extent, LYP Premium benefits if they're attractive enough, we wouldn't have to spend too much on promotion. Or even if we do, retention should go higher and promotion efficiency will get higher. So for Q2 and Q3, we would like to offer more product benefits and increase the LYP Premium membership attraction. That's what we would like to do with the LYP Premium.

For the second, PayPay standalone earnings are not disclosed. But you're right, to a certain extent with the stores, merchants and the local government, last year, the year before, we worked together with them for the campaign. So for that part, with the local government and business partners, we will continue to use them so that the promotion expense ratio per revenue or GMV will be lowered.

So in the meantime for customers -- because we have to send customers to stores and the merchants, that will be the attraction for the merchants. Therefore, sending customers to merchants using point program and so forth, we would like to think about that, too. That's all.

D
Daisaku Masuno
analyst

[Interpreted] Additional question. You said you are not disclosing. But in terms of timing for the PayPay standalone, when will they see a positive OP, this year or next year? Rather than the number, could you talk about the timeline for the positive OP?

U
Unknown Executive

[Interpreted] Yes, it's like that. Like for PayPay Card, for credit card business and Atobarai, we are making some adjustments between those 2. Therefore, even if I tell you the earnings information for the standalone, it would not be so meaningful. So for Q1 on a consolidated basis, the OP -- positive OP was achieved. And for this year, 3-digit [indiscernible] and OP is something we want to achieve, or 2-digit billion yen is something we can achieve we believe. So for the full year, we want to exceed 2-digit billion OP, profit this year.

D
Daisaku Masuno
analyst

[Interpreted] If that's the case, could you also disclose operating profit going forward?

U
Unknown Executive

[Interpreted] Yes, we would like to think about the possibility.

Operator

[Interpreted] [Operator Instruction] Since there is no further question, we would like to close the Q&A session. Lastly, Mr. Sakaue will give his closing remarks.

R
Ryosuke Sakaue
executive

[Interpreted] I explained in my presentation and covered mostly, we are changing the gear. And with this briefing of the financial results, we would like to change the momentum of our company's share prices as well. Thank you very much.

Operator

[Interpreted] With this, we would like to close the financial briefing session for LINE Yahoo! for the first quarter of the fiscal year 2024.

[Portions of this transcript that are marked [Interpreted] were spoken by an interpreter present on the live call.]