Puma SE
XETRA:PUM
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Intrinsic Value
The intrinsic value of one PUM stock under the Base Case scenario is 72.49 EUR. Compared to the current market price of 43.83 EUR, Puma SE is Undervalued by 40%.
The Intrinsic Value is calculated as the average of DCF and Relative values:
Valuation Backtest
Puma SE
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Fundamental Analysis
Economic Moat
Puma SE
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Puma SE, founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany, has evolved into one of the world’s leading sports brands, renowned for its innovative designs and high-performance athletic gear. Initially established alongside its rival Adidas, Puma carved out its niche in the global sports apparel market by focusing on its heritage of quality and a strong connection to high-profile athletes and sports teams. The company has successfully blended sports and lifestyle products, appealing to both serious athletes and fashion-conscious consumers. With a robust international presence, Puma has embraced collaborations with celebrities and designers, which has bolstered its brand image and e...
Puma SE, founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany, has evolved into one of the world’s leading sports brands, renowned for its innovative designs and high-performance athletic gear. Initially established alongside its rival Adidas, Puma carved out its niche in the global sports apparel market by focusing on its heritage of quality and a strong connection to high-profile athletes and sports teams. The company has successfully blended sports and lifestyle products, appealing to both serious athletes and fashion-conscious consumers. With a robust international presence, Puma has embraced collaborations with celebrities and designers, which has bolstered its brand image and expanded its reach across diverse consumer demographics.
For investors, Puma SE presents a compelling opportunity rooted in its strategic initiatives aimed at sustainable growth and market expansion. The company has made significant strides in enhancing its e-commerce platform and supply chain efficiency, positioning itself well against competitors like Nike and Adidas. Recent financial reports indicate a steady increase in revenue, driven by increased demand for performance footwear and casual wear. Moreover, Puma is committed to sustainability, aligning its brand with the growing consumer preference for environmentally friendly products. As the global sportswear market continues to expand, Puma’s ability to blend athletic performance with lifestyle appeal makes it a captivating contender for investors looking for long-term returns in a resilient industry.
Puma SE, a major global sportswear manufacturer, operates through several core business segments. Here are the primary segments:
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Footwear: This segment includes a wide range of athletic shoes, casual footwear, and specialty shoes designed for performance in various sports, including running, soccer, and training. Puma emphasizes innovation in design and technology to enhance athlete performance.
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Apparel: Puma offers a diverse selection of athletic and casual clothing, including sportswear, team kits, and lifestyle apparel. This segment focuses on functional and fashionable designs, often collaborating with fashion designers and celebrities to attract a broader consumer base.
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Accessories: This includes a variety of products such as bags, socks, hats, and other items that complement its footwear and apparel lines. Accessories are crucial for branding and often cater to lifestyle segments as well.
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Sports Categories: Puma is involved in numerous sports categories, such as running, training, soccer, motorsport, and golf. Each category tailors products to specific consumer needs and preferences, driving brand loyalty and recognition.
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Performance and Lifestyle: Puma targets both performance-oriented athletes and lifestyle consumers. This dual focus allows the brand to penetrate various market segments, addressing the needs of those engaged in sports as well as casual consumers who prioritize fashion and comfort.
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Sustainability Initiatives: Recently, Puma has also emphasized sustainability across its segments, developing products with a focus on environmentally friendly practices and materials, aligning with global trends and consumer preferences for sustainable fashion.
Overall, Puma SE's core business segments are strategically designed to leverage its brand equity in sports and lifestyle markets, allowing it to compete effectively against rivals in the athletic wear industry.
Puma SE, a prominent player in the global athletic and sportswear market, holds several unique competitive advantages over its rivals:
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Brand Heritage and Recognition: Puma has a longstanding presence in the sports industry, founded in 1948. Its rich heritage and brand recognition, particularly in soccer, running, and lifestyle segments, give it an advantage in a crowded marketplace.
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Innovative Products and Technology: Puma invests significantly in research and development to create innovative products. Their proprietary technologies, such as the Puma Cell for cushioning and Puma Disc for a locked-in feel, enhance performance and set them apart from competitors.
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Sustainability Initiatives: Puma has made substantial commitments to sustainability, including the use of recycled materials and transparent supply chains. This resonates well with environmentally conscious consumers and strengthens brand loyalty.
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Collaborative Collections: Puma has engaged in effective partnerships and collaborations with high-profile celebrities and designers, such as Rihanna, Selena Gomez, and the recently established collaborations with brands like Tesla. This not only boosts brand visibility but also attracts diverse consumer demographics.
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Diverse Product Range: Puma offers a wide array of products across multiple categories, including performance gear, lifestyle sportswear, and footwear. This broad range allows it to cater to various consumer preferences and tap into different market segments effectively.
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Strong Marketing and Sponsorships: Puma has built a robust marketing strategy through strategic sponsorships with high-profile athletes and teams. Their presence in events like the FIFA World Cup and partnerships with soccer clubs enhance brand visibility and engagement in key markets.
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Agility and Adaptability: Compared to some larger rivals, Puma maintains a nimble organizational structure that allows for quicker decision-making and responsiveness to market trends, effectively adapting its product offerings to changing consumer preferences.
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Focus on Youth Culture and Lifestyle: Puma's commitment to engaging with youth culture through marketing strategies, collaborations, and endorsements aligns it well with the emerging market of younger consumers seeking fashionable yet performance-oriented products.
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Digital Transformation: Puma has heavily invested in e-commerce capabilities and digital marketing strategies, enhancing direct-to-consumer sales and improving customer engagement, which was particularly critical during the COVID-19 pandemic.
By leveraging these unique competitive advantages, Puma SE can maintain a strong position in the competitive landscape of the sportswear industry.
Puma SE, like many companies in the athletic apparel and footwear industry, faces a variety of risks and challenges that could impact its operations and financial performance in the near future. Here are several potential areas of concern:
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Supply Chain Disruptions: Ongoing global supply chain challenges, including delays, increased shipping costs, and shortages of raw materials, may affect Puma's ability to produce and distribute products efficiently.
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Competition: The sports and lifestyle market is highly competitive, with major players such as Nike, Adidas, and Under Armour. Puma needs to continuously innovate and market effectively to retain and grow its market share.
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Economic Environment: Fluctuating economic conditions, including inflation and changes in consumer spending, can impact sales. In regions facing economic downturns, consumers may prioritize essential goods over discretionary spending on apparel and footwear.
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Sustainability and Regulatory Pressures: Increasing consumer demand for sustainable products and stricter environmental regulations could challenge Puma’s operational practices. The company will need to invest in sustainable sourcing and production methods.
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Digital Transformation: Accelerated digitalization and e-commerce growth necessitate significant investment in technology and online sales platforms. Puma must remain competitive in the digital space against both traditional retailers and direct-to-consumer brands.
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Brand Reputation and Endorsements: The impact of social media and public opinion on brand reputation can be significant. Any backlash or controversy involving sponsored athletes or marketing campaigns could harm Puma’s image.
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Global Market Fluctuations: Operating in multiple countries exposes Puma to currency risks and geopolitical tensions. Economic instability or trade restrictions in key markets could adversely affect revenues.
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Changing Consumer Preferences: Shifts in fashion trends and consumer preferences toward more casual and athleisure wear require Puma to stay ahead of trends and adapt its product lines accordingly.
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Labor Practices and Ethical Considerations: As a global company, Puma faces scrutiny over labor practices in its supply chain. Ensuring compliance with ethical labor standards is critical to maintaining brand integrity.
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Health-Related Risks: The COVID-19 pandemic highlighted vulnerabilities in global operations. Future health crises or pandemics could similarly disrupt production and retail operations.
By proactively addressing these risks and challenges, Puma SE can work to maintain its market position and achieve sustainable growth in the competitive landscape of the athletic apparel industry.
Revenue & Expenses Breakdown
Puma SE
Balance Sheet Decomposition
Puma SE
Current Assets | 4.2B |
Cash & Short-Term Investments | 271.8m |
Receivables | 1.4B |
Other Current Assets | 2.6B |
Non-Current Assets | 2.7B |
PP&E | 1.1B |
Other Non-Current Assets | 1.7B |
Current Liabilities | 2.9B |
Accounts Payable | 1.6B |
Other Current Liabilities | 1.3B |
Non-Current Liabilities | 1.4B |
Long-Term Debt | 1.3B |
Other Non-Current Liabilities | 71.3m |
Earnings Waterfall
Puma SE
Revenue
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8.5B
EUR
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Cost of Revenue
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-4.5B
EUR
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Gross Profit
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4B
EUR
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Operating Expenses
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-3.4B
EUR
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Operating Income
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606.9m
EUR
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Other Expenses
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-345.2m
EUR
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Net Income
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261.7m
EUR
|
Free Cash Flow Analysis
Puma SE
EUR | |
Free Cash Flow | EUR |
PUM Profitability Score
Profitability Due Diligence
Puma SE's profitability score is 53/100. The higher the profitability score, the more profitable the company is.
Score
Puma SE's profitability score is 53/100. The higher the profitability score, the more profitable the company is.
PUM Solvency Score
Solvency Due Diligence
Puma SE's solvency score is 46/100. The higher the solvency score, the more solvent the company is.
Score
Puma SE's solvency score is 46/100. The higher the solvency score, the more solvent the company is.
Wall St
Price Targets
PUM Price Targets Summary
Puma SE
According to Wall Street analysts, the average 1-year price target for PUM is 53.15 EUR with a low forecast of 39.39 EUR and a high forecast of 89.25 EUR.
Dividends
Current shareholder yield for PUM is .
Shareholder yield represents the total return a company provides to its shareholders, calculated as the sum of dividend yield, buyback yield, and debt paydown yield. What is shareholder yield?
Ownership
PUM Insider Trading
Buy and sell transactions by insiders
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Profile
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Industry
Market Cap
Dividend Yield
Description
Puma SE engages in the development and sale of sports and sports lifestyle products. The company is headquartered in Herzogenaurach, Bayern and currently employs 16,125 full-time employees. The company went IPO on 2011-07-25. The firm's segments include Europe, the Middle East and Africa (EMEA), the Americas (North and Latin America) and Asia/Pacific. The firm offers performance, as well as sport style products across six business units: Teamsport, Running and Training, Basketball, Golf, Motorsport, Sportstyle, Accessories and Licensing. The firm is engaged in the sale of products from the PUMA and COBRA Golf brands through the wholesale and retail trade, as well as from sales directly to consumers in its retail stores and online stores. The firm markets and distributes its products across the world primarily through its subsidiaries in approximately 120 countries. For various product segments, such as fragrances, eyewear and watches, the Company issues licenses authorizing independent partners to design, develop and sell these products.
Officers
The intrinsic value of one PUM stock under the Base Case scenario is 72.49 EUR.
Compared to the current market price of 43.83 EUR, Puma SE is Undervalued by 40%.