Adidas AG
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Intrinsic Value
The intrinsic value of one ADS stock under the Base Case scenario is 243.75 EUR. Compared to the current market price of 210.8 EUR, Adidas AG is Undervalued by 14%.
The Intrinsic Value is calculated as the average of DCF and Relative values:
Valuation Backtest
Adidas AG
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Fundamental Analysis
Economic Moat
Adidas AG
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Adidas AG, a global powerhouse in the sportswear industry, has carved a prominent niche for itself since its inception in 1949. Founded by Adolf Dassler in Germany, the company has become synonymous with high-quality athletic footwear, apparel, and accessories. With a mission to inspire and enable athletes of all levels, Adidas boasts a diverse portfolio of popular brands, including its flagship Adidas line, the premium Adidas Yeezy collaboration, and the sporty Reebok division. The company operates in a highly competitive market, but it continually adapts to consumers' evolving preferences, emphasizing sustainability, innovation, and performance. This focus allows Adidas to maintain a stron...
Adidas AG, a global powerhouse in the sportswear industry, has carved a prominent niche for itself since its inception in 1949. Founded by Adolf Dassler in Germany, the company has become synonymous with high-quality athletic footwear, apparel, and accessories. With a mission to inspire and enable athletes of all levels, Adidas boasts a diverse portfolio of popular brands, including its flagship Adidas line, the premium Adidas Yeezy collaboration, and the sporty Reebok division. The company operates in a highly competitive market, but it continually adapts to consumers' evolving preferences, emphasizing sustainability, innovation, and performance. This focus allows Adidas to maintain a strong market presence and appeal to a growing base of environmentally-conscious consumers.
For investors, Adidas represents a compelling opportunity in a robust industry, driven by trends in health, fitness, and active lifestyles. The company's strategic initiatives, such as its commitment to reducing carbon emissions and utilizing sustainable materials, align with rising environmental, social, and governance (ESG) concerns among consumers and investors alike. Furthermore, Adidas has been focusing on digital transformation and enhancing its direct-to-consumer sales channels, which have shown resilience in various economic climates. As the global market rebounds post-pandemic, Adidas is well-positioned to capitalize on the increasing demand for sports and lifestyle apparel, making it an attractive addition to any investor's portfolio looking for growth in a dynamic sector.
Adidas AG operates through several core business segments that help it to maintain its competitive position in the global sporting goods market. Here are the primary segments:
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Footwear: This is one of the most significant segments for Adidas, focusing on sports-specific footwear like running, football (soccer), basketball, and lifestyle athletic shoes. The brand invests heavily in innovation and design to meet consumer demands for performance and style.
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Apparel: This segment includes a wide range of clothing designed for sports, training, and casual wear. Adidas offers products for various sports, including training gear, sports uniforms, and lifestyle apparel. The brand emphasizes sustainability in this segment, aiming to reduce environmental impact.
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Accessories: The accessories segment encompasses a variety of products such as bags, socks, headgear, and other sporting goods. Accessories often complement footwear and apparel, adding to the overall customer experience and brand loyalty.
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Reebok: Although Adidas has diversified its portfolio, Reebok remains a key segment under the Adidas umbrella, focusing on fitness and training products. Reebok targets a distinct market segment with its own line of footwear and apparel.
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Performance vs. Lifestyle: Within these product categories, Adidas distinguishes between performance-oriented products aimed at athletes and fitness enthusiasts, and lifestyle products that emphasize fashion and casual use. This dual approach allows Adidas to cater to both serious athletes and everyday consumers.
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Global Brands and Market Presence: Adidas operates globally, with key markets in Europe, North America, Asia, and other regions. Each geographic segment may have specific marketing strategies and product offerings based on regional sports trends and consumer preferences.
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Sustainability Initiatives: Adidas has been increasingly focused on sustainable practices across all segments, with initiatives aimed at using recycled materials, minimizing waste, and promoting ethical manufacturing processes. This aligns with consumer trends favoring environmentally responsible brands.
Overall, these core segments work together to create a comprehensive brand presence that appeals to a wide customer base while focusing on innovation, performance, and sustainability.
Adidas AG holds several unique competitive advantages over its rivals in the highly competitive sportswear and footwear market. Here are some key advantages:
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Strong Brand Equity: Adidas is one of the most recognizable sports brands globally, known for its innovative products and iconic logo. This brand recognition helps foster customer loyalty and command premium pricing.
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Diverse Product Portfolio: Adidas offers a wide range of products, including footwear, apparel, and accessories across various sports and lifestyle segments. This diversity allows them to target multiple customer segments and adapt to changing market trends.
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Innovative Product Development: Adidas invests significantly in research and development, which enables the brand to consistently introduce innovative products, such as the Boost technology in footwear and sustainable materials through the Parley for the Oceans partnership. This focus on innovation differentiates its offerings from competitors.
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Sustainability Initiatives: Adidas has made substantial commitments to sustainability, including the use of recycled materials and ethical sourcing. This resonates with environmentally conscious consumers and differentiates the brand in a market that is increasingly focused on sustainability.
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Strong Distribution Channels: Adidas has established a robust global distribution network that includes both direct-to-consumer (DTC) channels, such as its own retail stores and e-commerce platforms, and partnerships with major retailers. This diversified approach enhances market reach and customer accessibility.
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Collaborative Partnerships and Collaborations: The brand frequently collaborates with high-profile athletes, influencers, and designers (e.g., Kanye West's Yeezy line) to create limited-edition products. These collaborations not only generate buzz but also attract new customer demographics.
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Digital Transformation and E-commerce Focus: Adidas has been proactive in enhancing its digital capabilities, focusing on e-commerce growth and personalized customer experiences through data analytics. This digital strategy positions them well against competitors who may lag in this area.
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Endorsements and Sponsorships: Adidas has partnerships with renowned athletes and sports teams, which enhances its visibility and credibility in the sporting world. These endorsements help to associate the brand with performance and success.
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Strong Global Presence: With a well-established presence in key markets around the world, including Europe, North America, and Asia-Pacific, Adidas is well-positioned to capitalize on global growth opportunities in emerging markets.
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Agility and Responsiveness: Adidas has shown the capability to adapt to market changes and consumer preferences rapidly, reflecting a culture of agility that is crucial in the fast-paced fashion and sportswear industries.
Each of these advantages contributes to Adidas's ability to compete effectively and maintain a strong position in the market against rivals such as Nike, Puma, and Under Armour.
Adidas AG faces several risks and challenges in the near future, including:
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Intense Competition: The athletic wear and footwear market is highly competitive, with strong rivals like Nike, Puma, and Under Armour. Emerging brands and niche market players also challenge Adidas’ market share.
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Supply Chain Disruptions: Global supply chain issues, including delays, increased shipping costs, and trade tensions, can impact production and delivery timelines, affecting inventory levels and sales.
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Economic Uncertainty: Economic downturns, inflation, and changing consumer spending patterns can affect demand for premium brands like Adidas, as consumers may shift to more affordable options.
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Sustainability and Environmental Regulations: As consumers demand more sustainable practices, Adidas must invest in eco-friendly materials and production methods, which can increase costs. Compliance with evolving regulations can also pose a challenge.
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Changing Consumer Preferences: Rapid changes in fashion trends and consumer preferences, especially among younger demographics, require Adidas to be agile and innovative in product development.
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Brand Reputation and Management: Any negative publicity or failure to effectively manage the brand image, including associations with endorsements and social issues, can hurt sales and brand loyalty.
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Digital Transformation: As e-commerce grows, Adidas needs to invest in digital platforms and strategies to ensure strong online sales. Failing to keep up with digital trends could impact competitiveness.
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Geopolitical Risks: Political instability, trade policies, tariffs, or sanctions in key markets (like China and the U.S.) can disrupt business operations and sales.
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Global Health Issues: The ongoing effects of the COVID-19 pandemic on consumer behavior and retail operations remain a concern, with potential for future disruptions.
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Focus on Growth Markets: While expanding in emerging markets offers growth potential, it also comes with risks related to understanding local market dynamics, supply chain hurdles, and potential regulatory issues.
Mitigating these risks will require strategic planning, adaptability, and investments in innovation and technology.
Revenue & Expenses Breakdown
Adidas AG
Balance Sheet Decomposition
Adidas AG
Current Assets | 11.1B |
Cash & Short-Term Investments | 2.6B |
Receivables | 3.1B |
Other Current Assets | 5.5B |
Non-Current Assets | 8.5B |
Long-Term Investments | 719m |
PP&E | 4.7B |
Intangibles | 1.6B |
Other Non-Current Assets | 1.4B |
Current Liabilities | 8.5B |
Accounts Payable | 2.6B |
Accrued Liabilities | 2.6B |
Other Current Liabilities | 3.3B |
Non-Current Liabilities | 6B |
Long-Term Debt | 4.9B |
Other Non-Current Liabilities | 1.1B |
Earnings Waterfall
Adidas AG
Revenue
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22.5B
EUR
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Cost of Revenue
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-11.3B
EUR
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Gross Profit
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11.2B
EUR
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Operating Expenses
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-10.3B
EUR
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Operating Income
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903m
EUR
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Other Expenses
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-479m
EUR
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Net Income
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424m
EUR
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Free Cash Flow Analysis
Adidas AG
EUR | |
Free Cash Flow | EUR |
In Q3, Adidas achieved a currency-neutral revenue growth of 10.3%, with the core business rising 14%. The gross margin improved to 51.3%, marking a significant recovery. Operating profit reached EUR 598 million, reflecting a 50% increase year-over-year. With expectations of selling off remaining Yeezy inventory, the EBIT guidance for 2024 is EUR 1.2 billion, driven by a healthier inventory and increased marketing investment. Positive growth was noted in key markets like Europe (+18%) and Latin America (+30%), with strong upcoming product lines enhancing optimism as they target mid-term double-digit growth.
What is Earnings Call?
ADS Profitability Score
Profitability Due Diligence
Adidas AG's profitability score is 49/100. The higher the profitability score, the more profitable the company is.
Score
Adidas AG's profitability score is 49/100. The higher the profitability score, the more profitable the company is.
ADS Solvency Score
Solvency Due Diligence
Adidas AG's solvency score is 50/100. The higher the solvency score, the more solvent the company is.
Score
Adidas AG's solvency score is 50/100. The higher the solvency score, the more solvent the company is.
Wall St
Price Targets
ADS Price Targets Summary
Adidas AG
According to Wall Street analysts, the average 1-year price target for ADS is 255.46 EUR with a low forecast of 161.6 EUR and a high forecast of 299.25 EUR.
Dividends
Current shareholder yield for ADS is .
Shareholder yield represents the total return a company provides to its shareholders, calculated as the sum of dividend yield, buyback yield, and debt paydown yield. What is shareholder yield?
Ownership
ADS Insider Trading
Buy and sell transactions by insiders
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Profile
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Market Cap
Dividend Yield
Description
adidas AG engages in the design, distribution, and marketing of athletic and sporting lifestyle products. The company is headquartered in Herzogenaurach, Bayern and currently employs 61,401 full-time employees. The firm's segments include Europe, North America, Asia-Pacific, Russia/CIS, Latin America; Emerging Markets, adidas Golf, Runtastic and Other centrally managed business. Each segment includes wholesale, retail and e-commerce business activities relating to the distribution and sale of products of the adidas brand to retail customers and end consumers. The firm has over 2,500 own-retail stores , mono-branded franchise stores, shop-in-shops, joint ventures with retail partners and co-branded stores and an e-commerce channel, which is available to customers in over 50 countries. The adidas branded products include footwear, apparel and hardware, such as bags and balls.
Contact
IPO
Employees
Officers
The intrinsic value of one ADS stock under the Base Case scenario is 243.75 EUR.
Compared to the current market price of 210.8 EUR, Adidas AG is Undervalued by 14%.