Asustek Computer Inc

TWSE:2357

Earnings Call Analysis

ASUS Reports Strong Q2 2024, Boosts Margins, and Optimistic AI PC Prospects

ASUS saw impressive Q2 2024 results with a 19% quarter-over-quarter income growth, reaching TWD 136 billion. Revenue soared by 130%, largely driven by sales volume increases and better product mixes. The quarter also benefited from a significant TWD 1 billion in licensing fee income from mobile communication technology IPs. The company is optimistic about AI PCs, forecasting 15%-20% quarter-over-quarter growth for Q3. ASUS aims for a 4%-5% margin for the second half of 2024 and a 25% market share in AI PCs by 2025, leveraging strong R&D and partnerships with AMD, Intel, and NVIDIA.

Introduction and Key Achievements

During the recent earnings call, ASUS' leadership highlighted significant strides in their business performance, particularly in leveraging AI solutions to bolster operational capabilities. The company's strategic focus on AI and cutting-edge technology has borne fruit, leading to a positive financial outlook and notable market achievements.

Product Innovation and Market Leadership

ASUS is making a strong push into the AI PC market, which they see as a transformative opportunity. They anticipate that AI PCs will drive market growth for several years, and are confident in capturing at least a 25% market share, especially in key regions like the United States, Canada, and Australia. This confidence stems from their early adoption and comprehensive suite of AI-enabled hardware and software solutions.

Financial Performance and Projections

In Q2, ASUS saw its inventory value rise by 13% quarter-over-quarter, driven by the AI server segment. The company expects a 15% to 20% quarter-over-quarter growth in the PC segment for Q3 2024. Similarly, they project a 5% to 10% growth in the components and servers segment due to strong AI server sales. For 2024, ASUS initially targeted a margin of 4% to 5%, but unexpected positive results in Q2 have allowed them to aim for the higher end of this range by year-end.

Strategic Partnerships and Technology Development

ASUS continues to collaborate closely with industry giants such as AMD, Intel, Qualcomm, and NVIDIA to develop comprehensive AI solutions. Their AI PC products, which include advanced CPUs, GPUs, and NPUs, are designed to meet the demanding hardware requirements of AI applications. This strategic alignment ensures they are well-positioned to capitalize on market trends and technological advancements.

Revenue and Regional Market Insights

For Q2 2024, ASUS reported a diverse revenue mix, with the system business group accounting for 56%, the open platform for 41%, and AIoT for 3%. Regionally, Asia contributed 48% of revenue, followed by Europe at 27% and the Americas at 25%. This geographical spread underscores ASUS' global market penetration and their ability to capitalize on opportunities across various regions.

Product Pricing and Market Demand

ASUS acknowledged that AI PCs, priced $100 to $150 higher than traditional PCs due to enhanced specifications, will contribute significantly to sales and volume. The higher retail prices are justified by the advanced hardware needed to run AI solutions effectively, which in turn enhances user experience and performance.

Future Outlook and Growth Strategy

Looking ahead, ASUS maintains an optimistic outlook for H2 2024, banking on their strong product lineup and strategic initiatives. The continuous investment in R&D, coupled with the imminent release of new AI-powered products, positions them well for sustained growth. The company plans to ride the wave of the AI revolution, ensuring they remain at the forefront of technological innovation and market leadership.

Earnings Call Transcript 2024-Q2

[Operator]

Hello. Welcome to the ASUS 2024 Quarter 2 Online Investor Conference. Today's conference will be held by ASUSTek Computer, Co-CEO, S.Y. Hsu; and Samson Hu; alongside CFO, Nick Wu. The conference will be divided into two parts.

In the first part, CFO Nick Wu will start by outlining our quarter financial results. Next, our two CEOs will go over our operational strategies and business outlooks. For the second part, we will be conducting a Q&A. You are welcome to raise any questions you might have in the panel on the left, and we will collect them and answer them towards the end.

Let us start with CFO Nick Wu.

[Nick Wu, executive]

Thank you. So let's go to Slide 5 of our online PowerPoint. This is our quarter 2 2024 brand income statement. For quarter 2, we saw a very positive financial results.

For quarter 2, we were able to achieve TWD 136 billion income. That's a quarter-over-quarter growth of 19% and year-over-year growth of 27%, while our revenue came to TWD 10.6 billion, which is a season over -- quarter-over-quarter growth of 130% and year-over-year growth of 776%. As for our post-tax revenue, that came to TWD 11.8 billion. That is 117% growth quarter-over-quarter and 365% growth year-over-year. Our EPS came to TWD 15.9. Our margin came to 18.3%, while our op margin came to a very positive 7.8%.

There are several major drivers to our success for this quarter. Firstly, of course, that would be the increase in our sales volume, improvements to our product combinations and the increase in their margins, while another major driver came from improvements to our operational management, which includes inventory management. This includes both for our inventory and inventory of our retail channel partners.

For quarter 2, we've also had a quite special income segment that accounts for about TWD 1 billion. This comes from the licensing fee from our international property licensing in the mobile communication technology industry. ASUS has been investing and accumulating IPs in this sector for about -- for more than 10 years. And since a few years ago, we've been [ selling ] our licensing fee as a service.

Now because IP licenses takes a longer amount of time to execute and to turn into profit, so for the past few years, I think we have seen more than TWD 1 billion in income from IPs per year, but it just so happens that in quarter 2 of this year, we have been able to confirm the IP licensing fees for certain major projects, which is why, for this quarter, we were able to achieve TWD 1 billion income from licensing fees alone.

Hopefully, that, in the future, we will be able to continue to have such TWD 1 billion minimum income from intellectual property licensing fees. And I do believe that this is rare, but also very worth investing in the company assets, which is why ASUS will continue to invest in this particular segment.

Going to the next slide, these are some of our non-op items. Major items here include interest income at TWD 685 million, while our investment income came to TWD 704 million, while dividends came to TWD 805 million. Now worth noting here is that for some of the companies we invested in, the dividend distribution time was moved forward from quarter 3 to quarter 2, which is why for quarter 2 right now, we've been able to see that TWD 1.8 billion dividend income. So based on current visibility, we are also anticipating another TWD 1 billion dividend income for quarter 3. So in total, our non-op item for quarter 2 came to TWD 4 billion in total.

Moving on to the next slide. This is our brand balance sheet. I think one of the major changes here is that from last quarter, we had inventory worth TWD 128.2 billion that grew to TWD 145.3 billion for this quarter. That's a 13% quarter-over-quarter growth. And one of the major contributors to that comes from the AI server segment. And for quarter 3 and going forward, I think that will continue to be a contributing factor.

Besides that, we also anticipate products like AI PC, Microsoft Copilot+ PC, graphics cards and multiples are contributing to our future product cycles. So we anticipate that for quarter 3 of this year, it will be the beginning of a new product life cycle. And based on our current inventory management strategies and examinations from our internal business groups, we think that everything is proceeding as planned, and we will continue to monitor the situation and make changes as needed. As for other parts of the company, I think everything has held relatively stable. As for our cash and equivalents, it has fell slightly to TWD 40 billion due to inventory management needs.

Moving on to the next slide. This is our quarter 2, 2024 revenue mix. Going by business groups, our system business groups accounted for 56%; open platform, 41%; and AIoT, 3%. Going by revenue mix by region, we see Europe accounting for 27%; the Americas, 25%; and Asia, 48%.

Moving on to the next slide. These are some of our business outlook for quarter 3, 2024 and beyond. For quarter 3, I think that is a quarter that we have made a lot of preparations for, which is why right now, for quarter 3, we are maintaining a fairly optimistic stance. And particularly for the PC segment, we think that there may be a quarter-over-quarter growth of 15% to 20%.

For the components and servers segment, may have a quarter-over-quarter growth of 5% to 10% because the AI server sales volume has reached a relatively high peak for this quarter, which is why we have such -- we could have the growth estimates that we have right now.

Now we will move on to our strategy and outlook section that will be conducted by our two co-CEOs. Thank you.

[Hsien-Yuen Hsu, executive]

Fellow institutional investors and media, good afternoon. I would like to thank everyone for attending our investors earnings call. I am ASUS co-CEO, S.Y. Hsu, I will be discussing our 2024 business strategies and outlooks for the first half and for the second half. For the first half, ASUS has undergone significant changes, leverage AI solutions to increase our overall operational capabilities, and we have achieved significant financial results.

For the second half of 2024, we will be leading the first wave of AI PC product cycles, developing multiple AI platforms and solutions and to aid in the development of the entire AI revolution in order to secure our lead into the PC market. Entering the age of AI, ASUS has a comprehensive slogan of Ubiquitous AI and Incredible Possibility, which means that we want to create AI solutions that will cover everything from the public cloud to the private cloud, from general AI to personalized AI and to everything, including plug-ins and personalized experiences.

We will also be providing AI tools like our chatbots, MuseTree, StoryCube and a lot of other ASUS AI tools that will use proprietary technology to help optimize user experiences. And in order to accelerate these AI applications, ASUS AI PCs are specced with excellent performance in a diverse product line that leverages the built-in CPU, GPU and NPU for all matters of AI tasks. We will be working with AMD, Intel, Qualcomm and NVIDIA to provide comprehensive AI solutions.

I think that the birth of the AI PC is a significant inflection point for the PC market, and we anticipate that the PC market will be entering a growth cycle that will last for several years. For 2024, we were the first to introduce cloud platform and highly comprehensive line of AI PCs. We are confident in our abilities to secure a minimum 25% market share. Based on our existing sales volume collected data, we have a leading position in places like the United States, Canada and Australia.

And we -- our data shows that we do have a market share of over 20% in all of these major markets, and we will update these data as we get our hands on them. What's more important is that the AI PC product upgrade life cycle will last for several years, which is why we'll be able to leverage our existing lead to increase our mind share and market share.

The ASUS server business group has also performed quite well. We have once again increased our 2024 revenue targets. We previously had set 5x growth in 5-year target back in 2022, which meant that we were hoping to achieve this for 2027, but it seems that we will be achieving that sales target ahead of schedule. This is, of course, the result of our constant dedication to the AI server market.

We will continue to invest in our AI server products, and we're confident that for the next product life cycle, we will be even more competitive and become even more dominant. The AI server segment now offers everything from server blades to rack servers to multichip platform solutions so that we can satisfy the needs of a wide range of customers.

The AIoT segment in ASUS has also saw excellent results. For August of 2024, in Taipei's automation exhibition, we will be focusing on exhibiting three solutions, focusing on smart manufacturing, smart factories and smart cities. The first major solution is automated robot inventory management system. This uses AMRS and WCS technology, 5G technology and AIoT technology to reduce workload by 40%, and these solutions will be appropriate for more than 99% of the tasks, vastly increasing warehouse management accuracy and realizing smart logistics.

Another major solution is our AI-powered robot arm system, which works with built-in AI sensors and APIs to implement an AI vision-based fault detection system that can significantly increase our detection accuracy and increase automation and lowering our model learning barriers.

Now we will move on to Samson Hu for detailed strategies and outlook.

[Samson Hu, executive]

Thank you. I am ASUS co-CEO, Samson Hu. Now I will be going over the operational strategies for each of our business groups. Firstly, for the system business group, for quarter 2, our year-over-year growth was 5% to 10%. This can mainly be attributed to improvements in management and our excellent products. This, of course, also includes appropriate management of our retail channel inventory, improvements to our product combinations as well as realization of the life cycles for new products coming to market.

For quarter 2, ASUS continues to maintain its leading position in the gaming notebook market. We are also constantly expanding and optimizing gaming experiences for our users. Also for the -- during early quarter 2, 2024, we were the first or among the first to introduce a comprehensive [indiscernible] platform, Microsoft Copilot+ personal computers. We are confident that we will be able to achieve a minimum 25% market share among this first wave of Copilot+ PCs, cementing our lead.

I think that for 2024,will only be the seminal year for AI PC, which is to say that the AI PC product upgrade cycle will last for several years, which is to say that this is an opportunity that ASUS will definitely hold on to, and thereby expanding both our market share and our mind share as we continue to provide the best products and services for our customers.

Going to our next slide. For our open platform business group, our quarter 2, 2024 revenue was 50% year-over-year growth. This can be divided into two segments, the first segment being motherboards and graphics card. The revenue growth was 10% to 15% year-over-year. The largest contributor would be, of course, from the servers business revenue growth that demonstrated a multi-fold growth in this quarter. We saw a new high for the server business segment. In fact, servers now account for double digits in terms of our brand total income, which is definitely a significant shift.

Now given that our open platform business group is already in a leading position in multiple market segments, we will continue to deliver stronger growth in premium segments, and we will continue to design products from a user-centric perspective so that we'll become even more accepted among premium segments such as gamers, power users and creators. At the same time, our server business segment, given that it is performing quite well, we will be hoping to become among the industry leaders for that segment, too.

As for the AIoT business group in quarter 2, we achieved 150% growth year-over-year. Now this is something that some of you may already know, which is that we introduced the AI NUC into our product lineup since late last year. Thanks to these NUC products, we were able to vastly expand retail channels and our market receptibility for our ASUS AI NUCs. We have introduced a series of AI-powered NUCs that hope to satisfy demand from average consumers to enthusiasts. We even hope to tap into the industrial PC market, if possible.

As for the smart medicine segment, we've also made some breakthroughs, most notable of which would be the ASUS EndoAim Endoscopy AI solution. This was recently awarded the Best AI-assisted Software Solution Award from the 2024 MedTech Breakthrough Awards. And in fact, we've already seen 16 hospitals adopt our endoscopy AI solution, including major hospitals like FCJU Hospital (sic) [ FJCU Hospital, ] Kaohsiung Veterans General Hospital, E-DA Hospital, Yang Ming Hospital and Chiao Tung University Hospital.

Moving on to the next slide. For the ASUS ROG branding, I think it is now well recognized as a leading gaming brand. As previously mentioned in quarter 1, we already had a 25% market share for the gaming notebooks segment. If looking at just the premium lightweight notebook segment, we actually have an incredible 70% market share. As for market reception, just in COMPUTEX Taipei of this year, we were awarded over 30 different media awards for our products, and our next generation of handheld console, the Ally X, was also reviewed very favorably.

As for product innovation, ROG Ally X incorporated many of the customer feedbacks that we have been collecting over the past year. We have made improvements such as expanding our battery capacity to 80 watt-hours and to increase our memory to a maximum of 24 gigabytes. Our total console performance can be considered market-leading. Our product lineup is also continuing to expand, including things like [ long lasting ], the ROG Extreme wireless gaming keyboard. There's also the carbon fiber-built ROG Harpe Ace Extreme gaming mice. These are all gaming peripheral products that we are expanding.

As for the community management aspect, this is a part of our brand that we are constantly putting our attention in. We are trying to break into gaming, entertainment, sports, music, anime and other lifestyle markets with our ROG brands. For example, recently, ROG collabed with PUBG Mobile, the mobile game, introduced many ROG Phone and ROG SAGA product placements that achieved an incredible [ 40 ] million views.

ROG was also among the first to introduce so-called MBTI Gamer cards. So the aim is to use AI to provide a personalized solution and to also cultivate brand loyalty. I think many of these efforts demonstrate that our commitment to the ROG brand is highly successful and worthy of continuous investment.

And lastly, let's move on to the ASUS commitment to a sustainable future. As ASUS continues to cultivate each of its business groups, we are remaining committed to our goals for a sustainable growth trajectory. In our recently self-disclosed 2023 Sustainability Report, we talked about four major pillars of our sustainable strategies, including climate action, circular economy, responsible manufacturing and value creation.

This demonstrates our medium to long-term commitment to meeting the net zero manufacturing goals. Some of the more notable things we achieved include things like our reduction in carbon emissions in 2023 compared to 2022. Our near-term science-based emission reduction targets were also validated by the SBTi.

At the same time, we now see that our eco-friendly product revenue exceeds qualified revenue of over 90% in 2023, and that the average energy efficiency of our key products exceeded ENERGY STAR standards by 42% in 2023. These are just some of the feats that we have achieved in our commitment to achieving a sustainable future.

That concludes my presentation. Thank you.

[Operator]

[Operator Instructions] So the first question we are seeing comes from JPMorgan and Morgan Stanley. The question is about the licensing fee income for quarter 2. Which business group does that fall under?

[Unknown Executive]

So I'll answer it this way. The income from the licensing fee falls under the systems business group because it is considered a part of the smartphone department and the smartphone department falls under the systems business group.

The truth is that for the past several years, we have continued to have income from our IP licenses and fees. It's just that the time that it comes in is not consistent. It sometimes comes in quarter 1, sometimes for TWD 200 million or TWD 300 million. But it is for quarter 2 this year that we were able to see larger income from that item, which is why we mentioned the licensing [ received ] in particular for today's conference.

[Operator]

And for our second financial-related question from JPMorgan, Morgan Stanley is that for quarter 2, how much did the price recovery from the inventory contributed to our gross margin?

[Unknown Executive]

So I think that our inventory management has returned to a fairly positive state right now, which is why that we were able to achieve gains from the price recovery on our inventory. So looking at quarter 2, I think the contribution from these price recoveries from our existing inventory may account for perhaps 1% or 2%.

[Operator]

The next question once again comes from Morgan Stanley. So for quarter 2, how much did the ROG Ally accounted for in terms of the income?

[Unknown Executive]

So the ROG Ally has been introduced for about 1 year at this point. That, I think, is more or less at the end of life for the first-generation product, which is why its sales has more or less steadied to a point, which is why when we announced the Ally X on COMPUTEX, that's something that we think will begin to contribute in quarter 3 and quarter 4 as it reaches a new volume peak going forward.

But from a more macroscopic angle, I think that you can see a lot of competitors now joining the handheld console market, which really proves our forward thinking from -- by introducing this product 1 year ago. We, of course, welcome the competition. We have long-invested in the game industry, and we have acted as a leader in this industry because we are highly confident in our in-house R&D capabilities.

We are confident that for the gaming industry, we will continue to maintain our lead in spite of the competition. And of course, as we introduce the next-generation Ally, ROG Ally X that will, of course, contribute very positively to our quarter 3 and quarter 4 financial results. Thank you.

[Operator]

The next question comes from the Commercial Times. The question is, if you look at AI PC products that have integrated NPU, what does ASUS think the AI PCs will account for in terms of its total notebook volume sales? And from 2024 to 2025, do you anticipate what degree of growth for the AI laptops?

[Unknown Executive]

So I think we need to take a step back and look at the fact that AI PCs are defined very differently from each vendor. For example, Intel thinks that if you have an NPU, that's an AI PC. But for Microsoft, they define their Copilot+ PCs differently. So for Intel, based on their definition of an AI PC, they are anticipating 300 million to 400 million units moved for the totality of 2024, and you can calculate the percentages from that.

But for us, we are optimistic that for 2025 and 2026, the AI PC segment will increase significantly. We anticipate that by 2026, the AI PC segment will account for more than 60% of the notebook market, which is why that pace of growth will be very, very fast. But again, going back to the issue of definition, if we go back the stricter Microsoft definition of Copilot+ PC, that's actually going to pan out lower.

Because accounting for the fact that there's limited OS support, based on the Microsoft definition, only Qualcomm's offerings qualify for that Microsoft definition of Copilot+ PC, which is why that product segment, by that definition, is relatively limited. Based on the data that we have collected thus far, ASUS is actually performing quite well even in this segment.

As we mentioned previously, ASUS hopes to achieve a minimum 25% market share in the AI PC market, and based on our collected data right now, we do have at least 20% market share right now. So we are moving towards our target as anticipated.

[Operator]

Our next question comes from Merrill Lynch. The question is about how servers now account for double-digit income for quarter 2, 2024, and the question is, what's the precise number? And also, how much of that comes from AI servers in particular? And also, what are some of your main customers for your AI servers, and what industries should they come from?

[Unknown Executive]

Okay. So I'll answer this question. As we mentioned previously, for quarter 2, our server business revenue is now at a point where it accounts for double digits in terms of our total brand income. So that's going to be somewhere between 10% to 15%. So that's my response to the first question.

For the second question, for our business, for our server business group, I think that, yes, AI servers do account for the vast majority of that. You can think that maybe 80% to 90% of our servers business group is moving AI server products.

As for what industries do our clients come from, I think this is, again, as we have given before, it's mainly regional cloud solutions providers. Some of those are local data centers. We also have government clients, educational clients, academia and a small amount of enterprise CSPs, but mainly is regional CSPs. And in terms of the breakdown by region, Asia, of course, accounts for the largest percentage, but we do also have some regional CSPs from Europe and Americas.

So in terms of our investments into the cloud solutions providers, we do have high hopes that besides being able to serve Tier 2 and Tier 3 CSPs for our clients, we hope to be able to break into the market of Tier 1 cloud solution providers.

[Operator]

For the next question, I see that we have a lot of institutional investors and media asking. Let's answer the one from Eastspring Investments. So the question is how does ASUS treat its gross margin and revenue margin targets for the second half of 2024? And also, do you think that for the IP licensing fees, there will always be TWD 1 billion per year income going forward?

[Unknown Executive]

So for quarter 1, I think we already mentioned our projections for the entirety of 2024. We were hoping that for the second half, we were hoping to raise our margins to 4% to 5%. But quarter 2 ended up being a quarter with a lot of extra income, which is why we were able to have a significantly higher margin than we previously anticipated.

But despite that, I think we're going to maintain the same margin targets for the second half of 2024. We will continue to optimize our internal operations to see if we can't deliver results better than expected. As for the 4% to 5% margin target for quarter 1, that is, again, the ultimate goal that we are aiming for.

About the licensing fees, I think that's something that our CFO talked about. That TWD 1 billion is likely to be, yes, a yearly income going forward. But then I think that most of that licensing fees are coming from technologies in the 3G, 4G, 5G essential intellectual property licensing, and I think as many of you know, we have very large communication needs right now in a variety of devices because even things like cars right now are using 4G or 5G communication.

And so we do anticipate that going forward, there's going to be more and more companies needing licenses on these IPs for their devices. So we are optimistic about the licensing fee growing even higher in the future, although that's not something that we can know for sure how high the number can be. But I think at a minimum, TWD 1 billion per year is possible or is achievable.

[Unknown Executive]

I'll supplement the explanation a little bit in that if you're going to do a financial model estimate, I think you can just assume that this is going to be TWD 1 billion minimum income per year going forward. And as our co-CEO mentioned, it's probably going to grow going towards the future. So that's something to keep in mind.

[Operator]

The next question comes from DigiTimes. Firstly, we would like to congratulate ASUS on having such positive results for quarter 2. The question is for the two co-CEOs. Based on the product lines that exist right now, your highest grossing products, is it motherboards, graphics cards, the notebooks or servers?

[Unknown Executive]

Okay. So I think the answer is probably more or less as everyone expected. For quarter 2, if purely from a revenue perspective, the most significant increase came from servers. As many of you know, we did not have very high revenue in terms of our servers last year, but this year, we saw this multi-fold growth, which is very impressive.

But if you look at it from a more income perspective, I think a lot of these PC notebooks incomes, I think they do contribute much more in terms of our total revenue income. Motherboards and graphics cards, they have always performed well in the past and they are continuing to perform quite well. So for quarter 2, they are performing about as well as they have always been, which is why things are the way they are.

[Operator]

Okay. We are also seeing discussions about our server business groups. So let's take the question from DigiTimes. I said that one. So recently, NVIDIA has released news about modifying its cycles for the B200, G200, GB200 chips being delayed for another quarter. So as delays, the release of these chips, is the volume going to go up, especially for H100 and H200? Is that going to impact ASUS in any way?

[Unknown Executive]

Okay. So I'll answer this one. So firstly, ASUS is always working very closely with its partners, especially NVIDIA. So whether it's the H100, H200 or the Blackwell chips, for products using these, we are always working very, very closely. We are always hoping to follow the schedules of our vendors as closely as possible. To be more specific, our AI server business group will probably come from the H100 and H200 chips.

As for the Blackwell chips, as we mentioned in the previous earnings call, we were among the first wave of collaborating partners. Right now, the Blackwell products are in the states of submitting samples to NVIDIA and having them be validated. So even though there's a lot of talk in the market about modification of SKUs or into the delays, but I don't think that's really something that's appropriate for us to answer. That's a question that ultimately should be answered by NVIDIA, but what I can say is that we are following the footsteps of our partners very closely.

[Operator]

Okay. So here, we have questions about the PC and AI PC markets. So let's go for the question from Merrill Lynch again. So for ASUS, you have said 15% to 20% quarter over growth for season 3 PCs. Is that based on the sales volume or based on revenue?

Also, is it true that AI PCs tend to have a higher retail price than PCs, which is so for the units moving season for quarter 3, how much of that will come from AI PCs? And also, our last question, besides the ARM platform, X86 are also poised to release also AI PC-related products. So how is that competition going to impact the pricing and the volumes moved?

[Unknown Executive]

Okay. So I'll answer this one. Now as we mentioned previously, we think that the PC shippings will definitely increase 15% to 20% quarter-over-quarter. That's, of course, based on our sales volume. That's based on our client server business group estimates.

But then again, going back to the issue of definitions. Right now, only Qualcomm's products qualify strictly for the Microsoft definition of an AI PC, which means that Intel and AMD will be late to the party, so to speak, and they only have perhaps slightly over 1 quarter's worth of time to move units, which is to say that we're only estimating hundreds of thousands of units for them.

In terms of retail pricing, then yes, I think it's important to acknowledge that AI PCs are priced higher than traditional PCs. One of the factors contributing to that is that AI PCs tend to be specced higher than their traditional counterparts because there are certain definite hardware requirements for running AI solutions, AI software.

For example, AI models tend to have hard requirements for memory. If you don't have enough memory, then your AI solutions are going to be very [indiscernible]. It's going to deliver on a very poor user performance, which is why we are modifying the specs of products accordingly.

And owing to those modifications or improvements to the specs, there's going to be that price differential.

This is again something that a lot of the media has been asking about in previous earnings call, AI PC products will be -- will tend to be USD 100 to USD 150 more expensive. So of course, AI PCs will aid in our volume and sales, yes.

[Operator]

The next question comes from JPMorgan. For quarter 2, we saw gains due to price recovery on inventory. Now given current visibilities, can you give us some insights into that?

[Unknown Executive]

So currently, we see that ASUS is in a state where we've been much healthier than before, which is a state that based on our operational strategies based on things like inventory costs, our retail strategies, our promotional campaigns and a lot of our strategies, all of that is now coming to fruition, which is to say that when all of that comes together, that is going to be reflected very positively on our financial results.

And some of the more tangible positive benefits of that would be the price recovery on our inventory. So starting from quarter 2 to the second half of 2024, we are anticipating the improvements in our internal operations may lead to even better results going forward and our cash and cash equivalents may improve going forward as a result of that.

So based on these two factors, I think all signs point towards very optimistic results whether it's because of our inventory or because of our cash and equivalents. But if you look at just from a very quantitized perspective, then the later quarters may not see aspect of improvement as these imminent quarters to follow.

But because we are going to release new products, so we're going to have better products on the market and all these factors, we do think the other company is nonetheless going to continue to experience its current growth trajectory. Originally, for 2024, we had set margin goal of 4% to 5%. Now, because for quarter 2, we had some unexpected positive results, we are currently set to hit those targets ahead of schedule. For the second half of 2024, we are definitely going to go for the higher end of 4% to 5% as our goals by the end of 2024. Thank you.

[Operator]

I think that we have examined most of the questions that have been raised. We seem to have answered most of the more relevant questions that have been raised. I would like to once again thank everyone for attending our Investor Relations conference today. I would like to have our two co-CEOs give us a quick conclusion to today's conference.

[Unknown Executive]

Firstly, I would like to once again thank everyone for attending our earnings call. I think one of the more notable items that appear today would be the licensing fees, and I think that really reflects positively on ASUS' dedication to R&D.

As for the AI PC, I think the generative AI PC is definitely going to be a once-in-a-century inflection point for the PC market, which is why we are actively investing into the AI PC market. We are investing into further R&D in hopes that we can turn these generative AI technologies into value-added services for our customers. We hope that we'll be able to live that Ubiquitous AI and Unlimited Possibility slogan in the future. We hope to deliver on better products and services.

[Unknown Executive]

I would also like to thank everyone for participating in today's investors earnings call. For ASUS, our management team and our operational team is working very hard to deliver excellent results for this quarter, and we are happy with the financial results that we presented today for the second half of 2024 and for 2025.

I think it is quite clear that technology is developing very quickly. We are going to see client side AI, AIoT, edge computing. A lot of these technologies and solutions are positive driving factors for the PC market as a whole, which is why ASUS is going to leverage its impressive R&D capabilities to cement its leading position in the market. Thank you.

[Operator]

Thank you. This marks the conclusion of our investors earnings conference. Thank you.

[Statements in English on this transcript were spoken by an interpreter present on the live call.]