Telus Corp

TSX:T

Earnings Call Analysis

TELUS Drives Growth with Solid Revenue and Customer Gains

In Q3 2024, TELUS showcased industry-leading customer growth with 347,000 net additions, powered by a focus on cost efficiency and premium service offerings. They achieved a 5.6% increase in adjusted EBITDA, accompanied by a 7% year-over-year dividend rise, marking the 27th consecutive increase. Despite competitive pricing pressures leading to a 3.4% drop in mobile ARPU, TELUS remains committed to profitable growth, targeting a 5% EBITDA increase through enhanced product bundling and cross-selling initiatives. The company's fixed data revenue grew by 1.9% year-over-year, supported by strong PureFibre adoption, while solid performance across TELUS Health and Agriculture underscores future revenue potential.

Strong Performance Amidst Competition

TELUS announced that in the third quarter of 2024, it achieved significant customer growth, demonstrating resilience in a competitive telecom environment. They gained a total of 347,000 new customers, including 289,000 in mobile services, showcasing effective strategies to enhance subscriber value while maintaining industry-leading churn rates, particularly in postpaid mobility which remained below 1%. The customer-centric approach coupled with high-quality offerings such as PureFibre Internet continues to drive growth.

Solid Financial Growth Attributes

The company's TTech (Technology and Communications) adjusted EBITDA growth reached 5.6%, with margins expanding by 110 basis points to 39%. This growth is a testament to TELUS's focus on cost efficiency and operational effectiveness. Notably, mobile network revenues saw an increase of 0.7%, though lower average revenue per user (ARPU) negatively impacted overall performance, with ARPU down 3.4% due to competitive pricing pressures.

Strategic Focus on Efficiency and Profitability

A proactive approach to managing costs includes a significant restructuring effort estimated at $450 million, which will help mitigate pricing pressures in the telecom sector. TELUS aims to balance its revenue growth with prudent capital allocation and continued investment in technology, particularly through its TELUS Digital segment, which has shown promise in driving revenue growth despite encountering some challenges.

Expansion in Internet and IoT Markets

Fixed data service revenue experienced a year-over-year growth of 1.9%, spurred by net additions of 67,000 customers across TELUS's suite of products, especially within the broadband segment. The adoption of new Internet offerings and strong momentum in IoT solutions further contributed to enhanced revenue streams. TELUS remains optimistic about IoT growth opportunities, citing the increasing demand for connected devices and private wireless networks.

Dividends and Future Financial Outlook

In alignment with its robust growth strategy, TELUS announced a 7% increase in its dividend, marking 27 consecutive years of dividend growth since the initiation of its program in 2011. The company continues to anticipate a stable cash flow generation, supported by consistent EBITDA growth and reducing capital expenditures, now targeted around 10% intensity. With approximately $3.2 billion in liquidity, the financial outlook remains positive, providing TELUS the flexibility to pursue growth while rewarding shareholders.

Emerging Opportunities and Long-Term Strategy

TELUS is focused on leveraging cross-sell opportunities within its existing customer base to enhance average revenue per user (ARPU) and product intensity. The leadership has emphasized that it could achieve 5% EBITDA growth without needing new customers solely by capitalizing on existing relationships. This reflects TELUS's commitment to maintaining a strong product portfolio and innovative offerings to drive customer loyalty.

Investment in Digital and Health Solutions

With continued growth across TELUS Health and TELUS Agriculture, the company reported significant revenue advancements, particularly in Employer Solutions and digital health services. These sectors not only enhance customer engagement but also contribute substantially to profitability. The emphasis on AI and digital technologies further positions TELUS as a leader in the evolving telecom landscape, paving the way for sustainable revenue growth.

Earnings Call Transcript 2024-Q3

[Operator]

Good day. Welcome to the TELUS 2024 Q3 Earnings Conference Call. I'd like to introduce your speaker, Mr. Robert Mitchell, please go ahead.

[Robert Mitchell, executive]

Hello, everyone. Thank you for joining us today. Our third quarter 2024 results news release, MD&A, financial statements and detailed supplemental investor information were posted to our website earlier this morning.

On our call today, we will begin with remarks by Darren and Doug. For the Q&A session, we will be joined by Zainul, Navin and Jason.

Briefly prepared remarks, slides and answers to questions contain forward-looking statements. Actual results could vary from these statements, the assumptions in which they are based and the material risks that could cause them to differ are outlined in our public filings with Securities Commissions in Canada and the U.S., including our third quarter 2024, our annual 2023 MD&A.

With that, over to you, Darren.

[Darren Entwistle, executive]

Thanks, Rocky, and hello, everyone. In the third quarter, our team's dedication to operational excellence led to industry-leading financial results and customer growth, harnessing our premier asset portfolio and focused commitment to cost efficiency and operating effectiveness.

Our results demonstrate our ability to deliver sustainable, profitable growth anchored by our strategic emphasis on margin-accretive customer expansion, globally leading broadband networks and of course, our customer-centric culture. This enabled industry best total net additions of 347,000 customers.

Our team's passion for delivering customer service excellence once again contributed to industry-leading loyalty across our key product lines. Notably, postpaid mobile phone churn was once again below 1%. Furthermore, churn for TELUS' branded mobility and home bundled households nationally was also below 1%. This showcases the consistent potency of our unmatched bundled product offerings across mobile and home and our industry-leading customer experience, over our industry best PureFibre and wireless broadband networks.

Looking at our financial results, we achieved solid and resilient third quarter TTech EBITDA growth of 5.6%. This reflects the progression of our ongoing transformational efficiency programs, which are clearly bearing fruit.

Let's turn now and take a look at our TTech Mobile results. TELUS realized industry-leading third quarter customer growth of 289,000 net additions. This included robust mobile phone net additions of 130,000 driven alongside our continued focus on profitable, margin-accretive customer growth. Indeed, we are doubling down on our disciplined focus on profitability as we progress through the busy and highly competitive final quarter of the year and into 2025.

By way of example, we strategically chose not to match dilutive offers that we saw in market during the back-to-school period. Our efforts will ensure our mobile customer growth drive sustainable EBITDA and cash flow accretion for our business and for our investors. Mobile subscriber growth also included strong gains in connected devices, with net additions of 159,000, reflecting ongoing momentum with respect to our 5G and IoT B2B solutions. Importantly, our team delivered another quarter of leading loyalty results, which continues to be, of course, a hallmark of our TELUS team.

Blended mobile phone churn of 1.09% was up slightly against the backdrop of continued elevated competitive activity, whilst we drove a meaningful improvement over the higher year-over-year increases seen in the first 2 quarters of the year. Although this is not a level of churn at which our team is content, it once again represents an industry best result by a substantial margin versus our peer group.

Notably, postpaid mobile phone churn was 0.9% in the quarter as we progress through our 11th consecutive year with a churn rate below 1%. This is an outstanding result on a global basis and reflective of the industry best customer experience our TELUS team delivers time and time again for our clients.

To close on mobile, third quarter ARPU was $58.85. This was down year-over-year with a flat rate of decline as compared to the second quarter, largely as a result of continued intense promotional market activity that we are familiar with. Our team remains focused on driving improved ARPU outcomes through multiple levers prospectively. These include enhancing our premium bundled offers across mobility and fixed to drive accretive household economics.

These include optimizing our highly differentiated product portfolio and brand mix. These include driving unmatched product development, product differentiation and product intensity, and these include maintaining a strategic focus on profitable growth and sustainable economics for our business.

Our flanker brands continue to offer strong customer value in key growth segments including public mobile with its compelling AMPU attributes. Through digital transformation, we are meaningfully lowering our cost-to-serve across the board inclusive of supporting an attractive AMPU for BYOD and Flanker activity. Furthermore, our growing product intensity, now at more than 3.2 products per household and growing, increases both average revenue and average margin per home while simultaneously reducing churn.

Thus, we see sequential benefits as we bundle more fixed and mobility products on a national basis, significantly enhancing customer lifetime revenue and the associated economics. Notably, the team has driven 8% year-over-year growth in bundled mobile and home households on a national basis. These efforts will continue to be supported by our strategic focus on winning and retaining profitable customers, whilst remaining highly disciplined in respect of device subsidies.

Moreover, we continue to expect connected devices and IoT to increasingly contribute to network revenue, ARPU and AMPU and seeing that growth at a level of materiality prospectively. Our industry-leading customer loyalty and focus on profitable growth allow us to continue delivering industry-best mobile phone lifetime revenue, which consistently exceeds our national peers by a considerable margin, specifically up to 46% in the third quarter.

Now let's take a look at our TTech fixed operating results, where TELUS delivered another quarter of industry best total wireline customer growth. Indeed, our team achieved robust third quarter Internet net additions of 34,000. Importantly, consumers in Western Canada are choosing TELUS for our PureFibre superiority coupled with our customer service excellence, which is sustaining strong growth on a year-over-year basis.

By way of example, we drove 17% year-over-year growth in our 1 gig plus rate plans as compared to 1 year ago. We are also continuing to drive healthy growth in our TV product line, with industry-leading net additions of 21,000, up slightly on a year-over-year basis.

Additionally, modest residential voice losses of 9,000 were relatively flat year-over-year and again represented an industry best result compared to our national peers by a notably wide margin. Security net additions of 12,000 continue to reflect our successful multiproduct penetration strategy, although down year-over-year, largely due to an emphasis on loading higher-value customers ahead of the transition to our accretive proprietary platform.

Overall, our external fixed net addition of 58,000 again represented an industry-leading third quarter result for the TELUS organization by again a notable margin. This demonstrates the strength of our unique and highly attractive bundled offers across our unmatched portfolio of products and services in combination with our superior customer experience, over our ever-expanding PureFibre network. The magnitude of fixed results we are delivering illustrates the return we are getting on transformational investments in our PureFibre network, which will continue to flow for decades to come, given the longitudinal characteristics of this highly valuable asset.

This will be further enhanced by our continued significant innovation on our differentiated product road map, where we have multiple service bundling options available with our proven fiber strategy. The foundation for this is the first device agnostic SmartHome platform, which TELUS has built leveraging new IoT services in close partnership with AWS as well as the development skills and capacity of our TELUS digital team.

This platform enables our entry into new verticals as evidenced by the 2 new products we launched in the third quarter. Notably, our consumer energy management service, TELUS SmartEnergy will save Canadians money whilst reducing their environmental footprint. We also launched TELUS HomeView, the next step in our home security automation allowing customers to monitor their home on our TELUS app and maintain their safety and privacy leveraging AI. Our platform will also enable the enhanced integration of existing capabilities such as health and wellness, whilst at the same time, driving meaningful cost-to-serve improvements as well as licensing, savings and revenues.

Our product development, differentiated service portfolio and product intensity driven by leading data and AI capabilities not only positions us for growth, but they also help Canadians save money in an affordability challenged environment.

Looking forward, this integrated product portfolio will further solidify our product intensity leadership and present new revenue sources that are highly differentiated from our competitive peer group. Indeed, our product road map is national in scope, unlocking new opportunities for bundled growth nationally, particularly alongside expanded fiber access as well as international revenues via licensing agreements with worldwide telecommunications companies.

Let's turn now and look at TELUS Business Solutions or TBS, which once again delivered a strong quarter of growth across all lines of business. Our team drove continued success in private wireless networks, including a large multisite deployment that went live in the third quarter, supporting advanced applications and operational effectiveness.

Our intense cross-sell program across TELUS business, TELUS Health, TELUS Agriculture & Consumer Goods and TELUS Digital continues to resonate strongly as we increasingly bring the full power of TELUS to customers across the globe.

Year-to-date, we've closed over $40 million in cross-functional sales with a robust and growing sales funnel of over $300 million in opportunities. Importantly, we achieved a strong quarter within our IoT portfolio, delivering double-digit year-over-year growth in IoT revenue, driven by strong growth from our emerging private wireless network, connected worker and Intelligent Spaces solutions. Notably, reflective of our strong customers-first culture our industry-leading networks, our digital capabilities and AI leadership powered by TELUS Digital, our national business team achieved industry best loyalty results in Q3, a lead which we have maintained for 9 consecutive quarters now.

Looking at TELUS Health, our team drove revenue growth of 4% as strategic investments in our products, our sales and distribution channels generate strong momentum across our health portfolio. Sales bookings across key TELUS Health growth portfolios are up meaningfully on a year-to-date basis, including being up by 32% in Employer Solutions, 84% in payer and provider solutions and almost twofold within our health care digital clinics. This indeed does bode well for future revenue growth and expansion at a super normal level.

The growth in these areas not only drives global scale for us, but also represent some of our most profitable domestic lines of business. Moreover, in the third quarter, our team achieved 50% EBITDA contribution growth within TELUS Health supported by higher revenue and the realization of $331 million in combined annualized synergies since acquiring LifeWorks in 2022. This includes $277 million in cost synergies and $54 million and growing in cross-selling, as we work towards our overall objective of delivering $427 million in synergies by the end of 2025.

Our strong performance at TELUS Health also includes driving a 9% year-over-year increase in global lives covered up to now 76 million. The performance includes supporting health outcomes on nearly 162 million digital health transactions during the third quarter alone, up more than 7% over the same period a year ago, and the strong performance at TELUS Health includes increasing our virtual care membership to 6.5 million clients, up more than 18% over the prior year.

Similarly, within TELUS Agriculture and Consumer Goods or TAC, we continue to see positive outcomes as we strengthen our market position. On the back of record sales performance over the past 4 quarters, the team delivered year-over-year revenue growth of more than 20% across our TELUS Agriculture and Consumer Goods business, and bookings growth of 65% on a year-to-date basis.

Notably, this was alongside strong profitability and margin contribution, with tax EBITDA contribution being up over 100% relative to the same period a year ago. Our commitment to maximizing the full potential of our distinctive global businesses is underscored by leveraging the expertise, experience and high-performance culture of our broader TELUS team.

Importantly, this includes capitalizing on significant and highly differentiated cross-selling opportunities across all of our B2B businesses, demonstrating the collective talent and effectiveness of our team in driving our combined success.

Turning to TELUS Digital, which also reported its third quarter results earlier today. The team delivered stable financial performance compared to the prior quarter, signifying a positive step on the recovery trajectory. We remain eager to drive further improvements as we advance our growth objectives. Indeed, TELUS Digital's comprehensive and growing suite of leading AI solutions continues to demonstrate strong and encouraging momentum.

This includes capturing new client engagements and broader recognition in the market, exemplifying our progress in next-generation technology applications. Moreover, the strength of TELUS Digital's transformational, generative AI-powered solutions and tools created for all lines of business at TELUS continues to enhance their go-to-market efforts with new and prospective clients.

As we continue progressing our own digital transformation journey, it offers a unique opportunity for TELUS Digital to leverage TELUS as an innovation lab, which they, in turn, can exploit as a meaningful reference case for the productization of solutions with their external clients. Our confidence in TELUS Digital's fundamental drivers of value creation remain strong, particularly given the company's leadership in key areas, including trust and safety, including the digitization of its own and its clients' customer experience operations, including TELUS and our unique set of tech-focused growth assets. And it includes the broader evolution of its business towards a technology-centric model with the attendant value creation opportunities.

Importantly, we see TELUS Digital under the capable leadership of Jason and Tobias, creating positive momentum for its medium- and long-term growth aspirations. In a moment, Doug will provide further commentary on both TTech and TELUS Digital's results.

In closing, the industry-leading customer growth we continue to report is underpinned by our dedicated team who passionately deliver superior service offerings and digital capabilities over our world-leading wireless and fiber networks. The significant broadband network investments we have made are enabling our resilient EBITDA growth. They're enabling the ongoing monetization of PureFibre and 5G that are enabling the financial and strategic benefits of copper decommissioning, they're enabling an intense strategic focus on efficiency enhancements and notably, they're delivering revenue and profit progression in TELUS Health and TELUS Agriculture & Consumer Goods.

They also underpin the long-term sustainability of our industry-leading dividend growth program. The 7% year-over-year dividend increase announced today represents the 27th increase since we initiated our multiyear dividend growth program in 2011, now in its 14th year. Since 2004, TELUS has returned more than $26 billion to shareholders, including over $21 billion in dividends representing approximately $18 per share. 14 years since 2011 and counting.

The TELUS team is intensely focused on what's next including evolving our product road map on a national basis with innovative customer-centric offerings in the months and quarters ahead. This will drive further significant differentiation and meaningful revenue growth opportunities and importantly, buttress the continued advancement of our financial and operational performance and the continuation of our robust dividend growth model prospectively.

Finally, demonstrating our organization's long-standing belief in the symbiotic relationship between doing well in business and doing good in the global communities where our team members live, work and serve. Last month, we celebrated the 1-year anniversary of the TELUS Student Bursary. Through the TELUS Student Bursary, we are creating the circumstances necessary to empower young people in Canada to realize their full potential. In addition to being the largest bursary fund in the country, the TELUS Student Bursary is also unique because of its focus on future leaders who are volunteering in their communities and driving essential social innovation.

Since the inception of the Bursary Program, the TELUS Friendly Future Foundation has provided over $4 million to nearly 1,000 students, 1,000 students, the talent of the future for community-centric organizations like TELUS. Now that's investing for future growth.

Myself and our entire leadership team remain exceedingly grateful for our team's passionate efforts to support our global communities as we strive to deliver outstanding results for all of our stakeholders.

And on that note, I'll turn the call over to Uncle Doug. Uncle, Doug, over to you.

[Doug French, executive]

Thank you, Darren, and hello, everyone. Mobile Network revenue growth of 0.7% was driven by mobile phone and connected device subscriber additions, partially offset by lower mobile phone ARPU, which declined by 3.4%, consistent with Q2. Lower ARPU as a result of ongoing impact from the competitive pricing environment, including lower roaming from the adoption of unlimited roaming plants. This is partially offset by higher IoT revenue growth. Our strategy continues to focus on strong subscriber economics and profitable growth. Our ongoing focus for cost efficiency as demonstrated by the increase in our restructuring assumption to approximately $450 million will help offset industry pricing pressures and allow us to reinvest into the growth of our business and product development.

These investments will support sustainable EBITDA growth, margin expansion and cash flow generation in the quarters and years ahead. Fixed data service revenue grew by 1.9% year-over-year, improving sequentially quarter-over-quarter. This growth was driven by strong customer net additions of 67,000 across our superior product portfolio of PureFibre Internet, TV, security and home automation as well as B2B growth. This was partially offset by lower TV revenue per customer, as customers continue to evolve their entertainment packages along with technology substitution, including the strong adoption of our national Stream+ offering.

At a segment level, TTech operating revenues were up 1.9%, driven by mobile network, mobile equipment, fixed data services as well as health and agriculture services revenue. Notably, other income of $54 million in the quarter increased by $36 million year-over-year, largely due to gains from the active real estate projects that we have in front of us, resulting from our PureFibre and associated copper decommissioning program. We anticipate these gains to continue in the quarters ahead as we execute against our multiyear real estate development strategy and decommissioning programs as we move more and more of our customers to fiber.

TTech adjusted EBITDA increased by 5.6% and adjusted margin expanded by 110 basis points to 39% as a result of our focus on profitable loading, customer service and product intensity and our cost efficiency programs. TELUS Digital segment continued to see some challenges in the macroeconomic environment and associated pricing pressures but led to declining revenues of about 4.4% year-over-year. However, this result reflects Digital's ability to partially offset these pressures with growth from services provided to our existing customers, new clients added over the past 12 months.

When including the intersegment revenue with TELUS, operating revenue was up almost 1%, demonstrating our strong and unique relationship with TELUS Digital, which is creating mutual beneficial opportunities and underscores their crucial role in driving our customer leadership and digital transformation.

This includes the implementation of our GenAI applications across all levels of our organization driving further efficiencies and growth opportunities. This digital adjusted EBITDA was down 30%, driven by customer margin pressure with higher investments in the commercial sales team, operational effectiveness programs as well as investments in Fuel iX product development. Additionally, the year-over-year comparison reflects an increase in share-based compensation, primarily due to the timing of award grants, higher expenses from the awards granted in relation to previous acquisitions.

Overall, stabilization in TELUS Digital's results compared to the prior quarter show they are on target to achieve their full year outlook as provided in August. On a consolidated basis, TELUS overall operating revenues increased by 1% year-over-year and adjusted EBITDA increased by 1.3%. Adjusted EBITDA margin was 36% and was stable as strong TTech margin was partially offset with TELUS Digital.

Net consolidated income increased by 80% year-over-year, while basic EPS was higher by 111%. On an adjusted basis, net income and EPS were higher by 11% and 12%, respectively. The strong growth was driven by higher adjusted EBITDA and declining depreciation and amortization, partially offset by higher financing costs. In the quarter, financing costs were higher from the impact of the noncash unrealized changes to the forward element of our virtual purchase power agreements as well as increased long-term debt and higher interest rates.

Free cash flow of $561 million was higher by $206 million or 58%, driven by lower restructuring disbursements and lower CapEx. Consolidated CapEx declined by $101 million or 13% primarily driven by our planned CapEx reductions. Consolidated CapEx intensity was 13%, down 200 basis points over Q3 last year.

Today, we updated our TTech financial target for operating revenue, which will now -- which we now expect to be slightly below the lower end of our original target range while remaining above the current average of analyst consensus estimates. This updated outlook both from -- both the competitive market conditions and our team's focus on operational execution. Importantly, our TTech adjusted EBITDA, along with our consolidated targets for capital expenditures and free cash flow remain unchanged as previously communicated in our Q2 results in August.

Overall, we remain confident in our ability to continue generating strong and growing cash flow for the years ahead, driven by ongoing EBITDA growth and moderating CapEx intensity. This will support our strong balance sheet to provide us ample flexibility to support our growth ambitions and shareholder returns.

At the end of the third quarter, we had approximately $3.2 billion of available liquidity. Our average cost -- long-term debt was approximately 4.4% and the term to maturity of long-term debt was 10.6 years, and our net debt-to-EBITDA ratio 3.83x.

As a reminder, the acquisition of wireless spectrum licenses in the recent years has increased that ratio by 0.56x. As we progress in the future years, we anticipate our leverage ratio to improve as we work towards our target ratio through continued EBITDA growth, declining capital intensity, asset monetization, including real estate and copper and operating free cash flow expansion, as we continue to support our capital allocation priorities, including long-term sustainability of our dividend and cash flow growth.

Robert, back to you.

[Robert Mitchell, executive]

Thanks, Doug. Carl, we're ready for questions, please. .

[Operator]

[Operator Instructions] The first question is from Drew McReynolds from RBC.

[Drew McReynolds, analyst]

I'm going to keep my question to just a big picture one. 2024, obviously, has been a tough year for the industry and the tide has kind of gone out a little bit here. If you step back and Darren kind of watch the evolution of TELUS on fiber bundling, product intensity, AMPU, public mobile digitization, customer experience, I think everyone can agree you've been ahead of the curve here. So when you describe what's next, it's kind of interesting to see what that playbook looks like.

So my question is, and it's a question that all investors are asking right now is just what is really the revenue growth potential here for the industry. So I'm just wondering from TELUS' perspective, what that outlook looks like. And if you could kind of cut it into 2 buckets. One would be the outlook for the traditional core telecom business of let's say, just core wireline and wireless, and then can you give us a sense of then the second bucket, which is all of the new revenue streams and initiatives you've put in place?

[Darren Entwistle, executive]

Okay. Thank you for that, fastball down the middle of the plate, Drew, to get things kicked off here. I'll do my best. Firstly, in terms of investing and getting returns from investing. We really are focused on a pecking order trifecta of harvesting the fruits of our labor to improve our balance sheet prospectively. We think that's a super smart thing to do because the attendant economics aren't just good for debt holders, they'll also be good for equity holders.

Secondly, for us, we think there are still very attractive areas to invest in our business. And I'll speak about those in just a moment, and I think they will hit your question head on.

And then thirdly, as has been a long-term hallmark of our organization when we execute on our investments and we drive our returns, we make sure that our investors participate in those returns. And so returning the fruits of our labor to our shareholders via the continuation of our dividend growth model is something that is near and dear to our hearts.

In terms of growth across the 2 buckets that you've articulated, we still see significant opportunities with what we're doing on fiber and 5G at both the revenue growth level but also at the cost efficiency level as well. We have a ton of opportunity in terms of revenue growth just on product intensity and cross-selling a loan. I frequently shied the team at TELUS that we should be able to grow EBITDA at 5% without bringing on a single new customer such as the opportunity for cross-product pollination within our existing customer base. So that opportunity is material, if not voluminous.

I think one of the things that massively differentiates our organization is what we're doing on new product and platform development trading new RGUs for the organization. I think when you're spending billions and billions of dollars on fiber and 5G, you have a fiduciary responsibility to exact economies of scope from those infrastructure investments and the significant new product and platform developments that are taking place on a B2C and B2B basis are huge for this organization. And they also give us a level of diversification from certain core areas where we've seen price commoditization and margin compression from the competitive intensity, we like the thought of developing products that our competitors don't have.

And there is a long, long road map of opportunities from SmartHome automation to 5G commercialization and productization. We still think there's a significant opportunity for us on the national expansion front and international as it relates to some of the SaaS services that we're now selling and penetration opportunities in a number of key markets from consumer to small and medium business.

We're very excited about our emerging growth businesses at TELUS Health and TELUS Agriculture & Consumer Goods. And I think what you've seen in terms of our third quarter performance within Health and Agriculture & Consumer Goods bodes well for what you can expect into the future as it relates to sales growth being translated into revenue growth, being translated into EBITDA growth, being translated into cash flow generation. And when you couple that with an improving trajectory in terms of the recovery path for TELUS Digital, who is also aiding and abetting what TELUS is doing in its own digital transformation.

There's a lot of opportunity there. And of course, that opportunity is on a global basis. So yes, domestic, but these are big, big markets on a global basis for us to pursue. And I like the way that we're positioned in those industries in terms of the asset collection that we have and where we're positioned at the key pivot points. Although it doesn't get talked about a lot, we're also investing on the cost efficiency side. So we want to see the bias of EBITDA accretion coming from revenue generation but we always want to see EBITDA also benefiting from constant improvements in cost efficiency, and we still have lots of room for improvement in terms of the efficiency of our operations, with leveraging our digital and growing, leading -- growing and leading AI capabilities that are very exciting for us on both CX and on a go-to-market basis.

We're also investing in monetization opportunities. What we're talking about, and Doug alluded to this, but on real estate monetization and copper mining recycling and monetization, those are opportunities that are not just recurring. Those are longitudinal opportunities over the longer term for this organization. And we like to say that they're the byproduct of the gift that just keeps on giving, which is our fiber infrastructure and our expanding footprint. And of course, we also, as it relates to the emerging businesses that I've just talked about, we've got prospective monetization opportunities in terms of growing Health and Ag & Consumer Goods on either a partnership path into the future as it relates to monetization or prospectively successful IPOs or a combination of both.

And one of the things that I think is missing when you look at all of those areas for revenue accretion on a robust basis, a sustained basis and on a quality of revenue and earnings basis. There's one other thing that gets missed is that TELUS is an organization that's undergoing the most significant transformation in its history. The digital transformation of TELUS, the cloudification of TELUS and the evolution of our product portfolio to be one of a SaaS construct, in combination with the pervasiveness of our wideband fiber infrastructure is allowing us to drive down our capital intensity to the 10% zone.

And I think when you take those 2 buckets in answering your question in terms of profitable revenue growth, and combine them with the factors that are getting us down to a CI of circa 10%, I think we're going to be earning our way to an elevation in our valuation multiple.

[Operator]

The next question is from Vince Valentini from TD Securities.

[Vince Valentini, analyst]

I have a different question, but I just wanted -- given everything you just said there, Darren, can I wrap that up with one final point. If you have so much opportunity in front of you and you're getting CapEx down to 10%, is there any reason you shouldn't keep growing your dividend 7%, I mean you grew it for 7% for years when you were spending a lot more CapEx than that and had to borrow a bit.

So if you can level set us on that final piece of the puzzle you just said?

And then more technical question for Doug, if I could. The $36 million for real estate, can you just remind us exactly how that works? This is just you've sold some of the initial chunks of real estate and every time you do a sale, it's going to count as revenue. Is that 100% flowing to EBITDA? Is there any cost associated with that? That would be great.

[Darren Entwistle, executive]

So a direct answer to your question, Vince, no reason. Doug, over to you.

[Doug French, executive]

Yes. On the real estate side, what you're seeing is really 50% of the gain of those properties. So we are moving them into partnerships where our partner is bringing in cash. So we're in essence selling 50% of the property upfront. And then once developed and put into commercial, we would recognize the other 50% of the gain and then any income that comes from it concurrently.

So you're building an asset a consequence and it's accumulating across the board as we speak. So a strong building of a portfolio, it would be no incremental cash to us to develop it and to complete that cycle. And we continue to see the benefits of this for many years to come.

[Darren Entwistle, executive]

Long-term recurring with another shoe to fall on a positive basis.

[Doug French, executive]

Absolutely.

[Vince Valentini, analyst]

Sorry, Doug. But -- so when you book the 50% sale as revenue. Is there any cost associated with it? Or is it 36% EBITDA.

[Doug French, executive]

Whatever the cost base of the land was at the time. Most of the land we've owned for many, many years. So the cost base is relatively low.

[Operator]

The next question is from Stephanie Price from CIBC.

[Stephanie Price, analyst]

Peers have been engaging in divestitures and some structured transactions as they take a look at their balance sheet. Is divestitures something TELUS is thinking about or how do you think about noncore assets here?

[Doug French, executive]

So we will -- we've obviously looked at noncore assets from the perspective of the gift that keeps on giving with fiber on real estate and copper, as Darren highlighted. We've also done small divestitures of business lines that aren't in our long-term strategic view. And with our fiduciary responsibility, we'll continue to look at other monetization opportunities as we delever over time. But in addition to just the cash flow generation and CapEx reductions, all of those will contribute to a stronger balance sheet, and we'll continue to monitor what is best for our organization moving forward.

[Stephanie Price, analyst]

Okay. And then just on the restructuring, it looks like you brought the cost up a little bit. I think the restructuring is supposed to be completed this quarter. Just curious how we should think about the margin cadence for the remainder of the year and if you see any additional opportunities for efficiency?

[Doug French, executive]

The restructuring overall, I'd argue in Darren's point on digitization and opportunities to continue to rationalize our cost structure will probably won't be over for a very long time. So what we've identified is more opportunity that as we found more digital, found more automation, we're continuing to reduce our cost structure concurrently, and so I would say that's what we're seeing. The cash from that is primarily going to hit us next year on a very, very little within a year. And the benefits from that will most likely be Q1 is where you'll see them start.

[Darren Entwistle, executive]

Think it's notable how proactive and preemptive we've been with our cost efficiency programs at TELUS dating back to 2023 and seeing those Stephanie continue into 2024. So that we're trying to get ahead of market conditions on an anticipatory basis, which is why we've taken our workforce restructuring charge up to about $450 million for the 2024 year.

We are continuing to be aggressive in leveraging our digital transformation leadership, which is a real hallmark of our success, and we've got a market leadership there, so we need to lean into it.

And TELUS Digital has been a huge asset for us and a unique asset. This is not something that our peers have and the skills and development capabilities that they are bringing to support the digital transformation of TELUS and the AI tool set that we're using to improve the efficiency of our CX and go-to-market operations is material in nature.

And then you can see these activities to give you some examples in terms of what's happening within the guts of our organization. We talk about fiber and 3.2 plus products per fiber household and that's great. And we talked about it in terms of bandwidth differentiation and symmetry differentiation. But one of the most important aspects of our pervasive fiber network is that the unit cost to serve is 30% lower than what it was under copper. And so to get the economics of copper decommissioning and then get an exposure to a 30% unit cost to serve improvement with fiber is a pretty potent combination. Look at what we're doing now at the AMPU level with our digital pure-play offering with public mobile, I think it's indicative of the orientation of our cost efficiency.

It doesn't get talked about a lot because it's very much focused back to Drew's question on revenue and growth. But the platforms that we're building at TELUS on a proprietary basis, give us substantial improvements in our cost structure. So when you think about what we're doing on our proprietary TV platform, a significant improvement in our cost structure, what we're doing on SmartHome Security on our platform, significant improvement in our cost structure. What we're doing with Amazon on SmartHome automation, significant improvement in our cost structure.

And then finally, back to the comments I made earlier, the evolution to more of a SaaS product construct provides not just significant profit efficiencies in terms of cost, but cash efficiencies because of the lower capital rent associated with them and also our ability not just to deploy them domestically, but to export them internationally on a licensing basis. And so I think that's -- and I could go deeper on the cost story, but hopefully, that's indicative for you.

[Operator]

Next question is from Maher Yaghi from Scotiabank.

[Maher Yaghi, analyst]

Great. Listening to your prepared remarks, Darren, we get a clear sign that you still see or expect top line and bottom line growth in your telecom business into the future. But how are you approaching your asset portfolio as a whole? Do you see a need to change our capital allocation or amplify investments in any of your non-telecom businesses to offset pressures on your telecom business.

And second question, I was hoping if you can provide some visibility on your wireless loading. We have seen a significant increase in prepaid loading at your peers. Was it also as visible in your operations this quarter? And how do you approach this trend from a long-term lifetime customer value or lifetime customer profitability point of view?

[Darren Entwistle, executive]

Okay. Why don't we -- just to take a break from me droning on. I'll answer the first part of your question, last, Zainul, why don't I give you an opportunity here to lean in on the prepaid front, and then I'll close off with capital allocation within our non-telecom businesses, although I would call them telecom extension businesses, but I'll get back to that in a second. Zainul, over to you.

[Zainul Mawji, executive]

Thanks for the question. I would say that we have seen a pretty significant shift across our peer group, as you mentioned, from a prepaid mix perspective. What I wanted to highlight, though, is that our mix has been really consistent quarter-over-quarter and into '24. So we don't disclose the exact mix, but I can tell you that in Q3, it was quite consistent. I think the other thing that, as we've highlighted is that we have seen really great AMPU characteristics with respect to our public mobile platform and continue to see that as a great lever with respect to the -- managing the new dynamics in the industry.

And then I think it's also important to highlight that the opportunity is to really focus on the life cycle management of the customer from a pre to post perspective. And that's something that you can see in our retention behavior and continue to see in terms of why we're continuing to gain share in those prepaid segments of the market.

And I think that fundamentally, what we are going to be focused on is the absolute and most optimal mix from both a revenue growth perspective as well as an AMPU and household ARPA perspective. So that, I think, is relatively consistent with respect to our execution in terms of what you've seen on bundling, what you've seen on retention and what you've seen on the overall EBITDA performance of the organization.

[Darren Entwistle, executive]

Okay. Let me try and go from general to specific here. I think, again, it's important to highlight the trifecta pecking order in terms of capital allocation to specifically address the question, that pecking order is to use proceeds to bolster the balance sheet.

We really do think that, that would be synergistic for both debt and equity holders and position as well prospectively. You've heard me talk about the next step in the pecking order, which we are continuing to be excited by the investment opportunities in the business, both telecom and non-telecom.

And thirdly, we remain committed to returning the money that we achieved through the successful execution of our investments via the sustainability materiality of our dividend growth model.

Second point here is the telecom, non-telecom delineation is an erroneous way to look at portfolio management at TELUS. What we're doing in TELUS Health and TELUS Agriculture & Consumer Goods, indeed even TELUS Digital. These are all data strategies. The strategy for our telecom business prospectively is a data strategy from data analytics to data insights to data monetization aided and embedded by voluminous data coming off the back of our wideband fiber and 5G networks.

Our Health play is a data play. Our Ag play is a data play. Our Consumer Goods play is a data play. It's the extensibility of that orientation from telecom in terms of where we're taking data across that analytics, insights and monetization continuum into areas that we think are exciting for growth on Health, Agriculture & Consumer Goods. And if you look at the intersection point, it goes beyond data. You can see the section points on network and connectivity. These are areas on health, agriculture and consumer goods that we think are ripe for digital transformation and the profits attendant with that.

They've got global scale, and we're excited by that, small market share gains have huge nominal economics associated with them. They have not benefited from customer service excellence. How much of my prepared remarks today were all about customer service excellence, loyalty and retention. We want to bring our game plan on customer service excellence to help Agriculture & Consumer Goods. Look at the number of intersection points between Health, Ag, Consumer Goods, and the traditional telecommunications business, whether it's at the data layer, at the device layer, at the broadband connectivity layer, at the workforce productivity layer, if you think about B2B applications.

And lastly, they fit well culturally with us in terms of the social purpose thesis. And then as it relates to capital allocation, specifically, let me try to put this in a simple and clear way. As it relates to capital allocation, prospectively for Health, Agriculture & consumer goods. The past is prologue. So what you've seen us doing through '23 and '24 is indicative of what you can expect in terms of capital allocation prospectively for the business.

Secondly, you can see these businesses getting stronger and stronger. We talked about it in terms of sales generation that's now manifesting itself in terms of revenue growth, and we're seeing the wash through to the EBITDA level. And that organic foundation is key because anything that we do on an M&A basis, we want to earn that through strong organic growth.

If we've got strong organic growth, we'll make better M&A decisions and we'll do better at post-acquisition integration. And these M&A moves, by and large, back to the past being prologue, are more tuck-in acquisitions to fill product gaps or geo coverage gaps to complete the overall jigsaw puzzle for the organization and creating the asset composite that we think we need to win along the way.

This amount of capital allocation still fits within the overall capital intensity envelope at a portfolio level. So investing to support the growth in Health and Ag & Consumer Goods is not going to defray or be dilutive to getting our CapEx intensity down into that 10%, 11% zone. They are mutually inclusive in that regard, and I think we're excited by that. And then prospectively getting that right combination of organic execution and smart precision, shopping and ingestion of M&A activities we want to, again, earn the way to bring in a partnership, maybe following the model that we did previously with TELUS Digital or an IPO.

And the efficacy of the IPO back to capital allocation is that it gives us a transaction currency to consider moves on an addressable market basis that are more ambitious prospectively than what we have been historically within the confines of our own balance sheet. And so I would hope that would give you all the parameters that you would be looking for on that question.

[Operator]

The next question is from Jerome Dubreuil from Desjardins.

[Jerome Dubreuil, analyst]

Just a clarification, Darren, on your answer to Drew's question. Maybe I didn't understand right, but I think you said you think the business should be able to generate EBITDA growth of 5% before having a single new customer on board. I think we can all agree that you are going to have additional customers in the future. So are you guiding for more than 5% EBITDA growth in the future annually?

[Darren Entwistle, executive]

So we can watch for that when we go live in February, that's number one. Number two, the specifics of what I said is I frequently shied the team that we should be able to generate 5% EBITDA growth just cross-selling our products, what I call cross-product pollination within our existing client base such is the materiality or magnitude of that opportunity on the consumer basis, and on B2B as well.

And I think the entire team would say there is a hell of a lot of opportunity here for profitable revenue growth in that regard. That is not indeed not go out and get new customers. We will be looking to do both. I'm just making a point that the opportunity on the product intensity front is salivating and as a responsible management team, we should go out and do that.

And the reason why I push hard on that is that I think our first responsibility is to sweat the assets on the money that we've already spent which is why I made the comment about getting better economies of scope on fiber and 5G, sweat those assets. We've already deployed the infrastructure. We already have the customer relationship. It's a warm relationship. It's easier to sell a new product to an existing customer than a new product to a new customer. And so let's leverage those more attractive economics along the way.

And then not only do we get more revenue from that customer, but the relationship gets stickier. So it lowers the churn, which improves the overall lifetime value. But we are going to do that and yes, at the same time, go out and hunt for new relationships that can embellish the client portfolio that we already have. So it's the duality of both, and you can stay tuned for what the future holds when we give our 2025 guidance when the time comes, but thanks for the question.

[Operator]

The question is from Aravinda Galappatthige from Canaccord Genuity.

[Aravinda Galappatthige, analyst]

Two for me. First of all, on wireline, obviously starting to see a little bit of a rebound there in the fixed data services number, growing up to 2%. And obviously, the broadband sub-loading has been positive as well. How should we think about this line item going forward, particularly in the backdrop of competitive conditions in the West and maybe just an update on those conditions and those pricing promotions there.

And secondly, maybe a little bit more of a specific question on wireless ARPU. When you think about the ARPU pressure, we obviously focus on the single ARPU number, but there's naturally a number of cohorts there. There could be a chunk of customers at $70, $80, $90. When you think about the degradation in ARPU, what's the construct of that? Is it sort of the -- maybe the cohort that's below the average going even lower? Or are you seeing chunks of the upper tiers perhaps also revising. I realize that's a bit of a specific question. So maybe just a general answer, that would help.

[Darren Entwistle, executive]

Okay. I think what I'll do on this one is Zainul I'll ask you to speak to fixed data growth and what we're doing there prospectively at the revenue and profitability line as well as on the wireless ARPU front. But Navin, I would like you because it frequently gets forgotten to supplement Zainul's answer on both questions with the B2B view, including within the SMB area. Zainul, over to you. .

[Zainul Mawji, executive]

Thanks, Darren. Thanks for the question. I think you've definitely seen from us overall a level of consistency. So you've seen consistency with respect to our growth on subscribers on the wireline side. You've seen consistency with respect to our revenue growth. And our goal is to continue driving that consistency as well as continuing to drive growth.

Darren talked a lot about our product intensity thesis and some of the new exciting product capabilities that we're bringing to market. To answer your question specifically on the competitive side, we're absolutely continuing to see the competitive pressure. It was more intense and bleeding from wireless into wireline, and we continue to see that. But we've seen our retention capabilities stay strong, and our product intensity continue to grow.

And I think we've also seen pretty strong uptake both in our mobile and home subscriber growth, as Darren highlighted, but as well in our ability to drive step-ups and get customers higher speeds and higher capabilities. And of course, that superiority that is very unique to us.

Maybe the final point I'll make, though, on the wireline side is that with the opportunity to drive scale economics, with the continuation of growth in our fiber footprint and growth in our fiber loading, and with our product intensity, there's also a significant AMPU economic thesis there that we're continuing to pursue.

I think that customers are looking really for more simplification and a more seamless experience in terms of how they interact with us and other providers. And we want to be on the leading edge of providing those capabilities from a digitization and customer-first experience perspective. And so I think there's some material growth opportunity ahead on both that cost thesis, but on a customer experience improvement thesis.

With respect to your question on ARPU, it's definitely a very dynamic environment, and we continue to see different dynamics emerge sort of quarter-over-quarter. I think based on the results that we have all communicated in the last couple of weeks, you definitely see the aggression and where the ARPU dilution is coming from. And you've seen us really focus on quality versus dilutive loading. And you've seen us focus on driving the right optimal mix, the right bundling and the right retention outcomes. So that is the most -- that thesis applies greatly to our postpaid customers and to ensuring that we continue to drive their perspective of value in what they're getting from a higher-tier capability suite across both mobile and home.

I would say that there's limited dilution at the lower end of the market -- at the lowest end of the market as you've highlighted. But there's more offers where premium offerings continue to be offered to that lower end of the market. And so we need to ensure that we continue to pursue the right balance of value proposition to the customer based on the cost of those services and based on what customers want to acquire in terms of multiproduct capabilities and multiline capabilities.

We're heading into the most aggressive quarter of the year. So it's hard to say exactly how things will progress. But I think that you've seen a lot of consistency with respect to how we behave in the market and how we're going to continue driving our product intensity and our retention focused thesis going forward. Over to you, Navin.

[Navin Arora, executive]

Yes. Thanks, Zainul. I think a number of things that you said on the consumer side apply on the business side. So I've a few top-ups. I think just to hit the wireline revenue and profitability improvements, we're actually quite happy with the steady progress we're making on the B2B side in this regard. I think a couple of points to be made there.

First and foremost, we have a volume play. We have a market share play that allows us to outrun some of the pricing challenges in the market that we're taking advantage of. And in the process driving good revenue, good cash growth as a result.

I think secondly, on the cost side, as you've heard a couple of times on this call, we continue to push extremely hard in terms of our digital automation and GenAI investments, a lot of that driven by our TELUS Digital experience team. So not only are we growing revenue through good market share expansion, but doing that with good cost structure and good cost reductions as a result.

I think the -- on the fixed space, as you asked specifically, when you think about the cross-sell opportunity within Canada and the linkage across all of our B2B assets that bodes really well. And we know that every -- for example, every business in Canada needs employer-based health care services and to be able to link the two is a big part of our cross-sell opportunity and on a global basis, we're seeing that cross-sell funnel grow significantly, and we've got over $300 million in that funnel right now.

So I think that also is an important part of how we're going to grow revenue, how we're going to improve product intensity and as a result, improve ARPU and AMPU. And the last thing I'll say is just back to your point around wireless ARPU, one of the other components, as you said, the different constructs of ARPU, we're seeing good IoT and Industry solutions growth in that number, private wireless network implementations, IoT industry solutions and just core connectivity as that continues to grow, that's helpful on the wireless ARPU side. So I'll pause there.

[Robert Mitchell, executive]

Thank you, Aravinda, and thank you, everyone, for joining us today. Please feel free to reach out to the IR team with any follow-ups. And with that, Carl, back to you.

[Operator]

Everyone, this concludes the TELUS 2024 Q3 Earnings Conference Call. Thank you for your participation, and have a nice day.