Premium Brands Holdings Corp
TSX:PBH

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Earnings Call Transcript

Earnings Call Transcript
2018-Q3

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Operator

Good afternoon. My name is Cheryl, and I will be your conference operator today. At this time, I would like to welcome everyone to the Premium Brands Holdings Corporation Third Quarter 2018 Earnings Conference Call. [Operator Instructions] On today's call, we have Mr. George Paleologou, CEO and President of Premium Brands; and Mr. Will Kalutycz, CFO of Premium Brands. Mr. Paleologou, you may begin your conference.

G
George Paleologou
President, CEO & Non

Thank you, Cheryl, and good morning, everyone. I would like to welcome you to our 2018 third quarter conference call. I will be turning the presentation over to our CFO, Will Kalutycz, for an overview of our financial results for the quarter, after which I will make a few brief comments. This will then be followed by the Q&A segment of the presentation. Will?

W
William Dion Kalutycz
Chief Financial Officer

Thanks, George, and good morning, everyone. Before discussing our results for the quarter, I would like to caution you that to the extent we make forward-looking statements during our presentation, our forecast and assumptions are subject to change and actual results may vary. Please see our 2017 MD&A, which is filed on the SEDAR website, www.sedar.com, for details and some of the factors that could cause our actual results to differ from our current expectations.Turning to our results. Our revenue for the quarter grew by $277.9 million, or 49.8% to a record $835.5 million. Acquisitions accounted for $238.7 million of the increase, organic volume growth for $30.3 million, currency translation for $7 million and price inflation for $1.9 million. Our organic volume growth rate for the quarter was 5.5%. However, after normalizing for loss sales resulting from temporary disruptions relating to a new direct material supplier, our growth rate was 6.3%. This is above our long-term targeted range of 4% to 6% but below our expectations for the quarter due mainly to delays in a variety of growth initiatives that George will be giving more details on later in the presentation. Our adjusted EBITDA for the quarter increased by $21.8 million or 44% to $71.3 million. This was driven by a variety of factors, including acquisitions, organic sales growth and to commodities cost deflation. These were partially offset by increased spending on sales, distribution and administration infrastructure that is needed to support our continued organic growth as well as increased variable compensation accrual.Our adjusted EBITDA margin for the quarter was 8.5% as compared to 8.9% in the third quarter of 2017. This decrease was primarily due to 3 factors: The first was recent acquisitions, which in aggregate, generated a lower average margin relative to our legacy businesses. We do, however, expect these businesses to be future drivers of our margin expansion as various synergies and growth opportunities are utilized. The second was the investments made by a number of our businesses in additional sales, distribution and administration infrastructure as I mentioned earlier.The third factor was temporarily lower margins on a variety of new product and market expansion growth initiatives due to initial new product run production inefficiencies and introductory pricing promotion that was used to generate incremental consumer demand. In addition to being down on a year-over-year basis, our adjusted EBITDA margin was below our expectations for the quarter. The single most significant cause of this was loss contribution margin, resulting from the delayed sales initiatives that George will be discussing. Secondary causes, which had a much more minor impact, were the transitory lower gross margins on several new growth initiatives and lower-than-projected cost deflation for certain raw material commodities.During the quarter, we incurred $1.4 million in start-up costs for 2 projects, the construction of a state-of-the-art 105,000 square-foot distribution and custom cutting facility in the Greater Toronto Area and the construction of a new 22,000 square-foot culinary plant in Surrey, B.C. that will be capable of producing a wide variety of fresh salads, soups and sauces. Both of these projects will provide much-needed additional production capacity. The GTA facility is expected to be in operation in the relatively near future, while the culinary facility is projected to commence production in the second quarter of 2019. Our adjusted earnings per share for the quarter was a third quarter record of $0.95. This was up by $0.17 per share or almost 22% on a year-over-year basis. On a year-to-date basis, our adjusted earnings per share increased by $0.43 or 19.1% to $2.68 as compared to $2.25 for the first 3 quarters of 2017.Looking forward, we have decreased our revenue and adjusted EBITDA guidance for 2019 based primarily on the factors that impact our third quarter performance, partially offset by the acquisition of Ready Seafood in September. We are now projecting revenues of between $3 billion and $3.06 billion and adjusted EBITDA of between $255 million and $265 million. The adjustment in our expected revenue range was relatively minor due to the Ready Seafood acquisition, offsetting the impact of the late sales initiatives. The adjustment to our EBITDA was, however, more significant due to the contribution margins associated with our delayed organic sales initiatives being much higher than Ready Seafood's adjusted EBITDA margin.In terms of our financial position, we continue to maintain a solid balance sheet and very strong liquidity. Our senior debt-to-adjusted EBITDA ratio was 2.4:1 at the end of the quarter, which was below our long-term targeted range of 2.5:1 to 3.0:1, while our total debt-to-adjusted EBITDA ratio was 3.7:1, which was below our long-term targeted range of 4.0:1 to 4.5:1.Turning to our investment activities. During the quarter, we invested $254 million in the acquisitions of Ready Seafood, Yorkshire Valley Farms and Select Foods, bringing our total invested capital this year in new businesses to approximately $740 million. We also invested $11.7 million in project capital expenditures, the most significant of which were the new GTA facility and the culinary facility I mentioned earlier.Turning to dividends. During the quarter, we declared a dividend of $16 million or $0.475 per share, which on an annualized basis, works out to $1.90 per share. Our free cash flow for the trailing 4 quarters was a record $153.9 million as compared to dividends of $59.5 million, resulting in a payout ratio of 38.7%. Our free cash flow per share for the first 3 quarters of 2018 also set a record at $3.87. This was up $0.54 per share or 15.8% as compared to $3.41 per share for the first 3 quarters of 2017. I will now turn the presentation back to George.

G
George Paleologou
President, CEO & Non

Hey, Will, you said guidance for 2019. You meant 2018 for the quarter?

W
William Dion Kalutycz
Chief Financial Officer

Sorry, it was 2018. Yes.

G
George Paleologou
President, CEO & Non

Thanks, Will. Overall, we feel very good about our performance and the progress we're making towards becoming North America's leading specialty food company. We're especially pleased with our progress in the U.S. and the growth opportunities that we're seeing in all our 4 platforms there, namely sandwiches, meat snacks and daily cooked proteins and seafoods. Customers love our products, our approach to doing business and our passion for innovation combined with our proven ability to produce artisan, authentic and on-trend food products of scale. We're seeing an unprecedented amount of growth opportunities [ and demand ] in all our platforms, and we're growing there aggressively, both organically and by acquisition. However, this growth is occurring in an especially robust economy, featuring both full employment and inflationary pressures. Managing this type of growth in the current supercharged economic environment in the U.S. is not easy as we must balance the upside of the growth opportunities we see with this long-term impact on margins in our overall business there. Our objective in this environment is to deliver deliberate and controlled growth rather than growth at all costs.During the quarter, we felt these stresses in our operations, our plants and in our supply chain, and we reacted accordingly. Despite the fact that it is not in our DNA to pass or delay business growth opportunities, we're doing this more often these days as we try to find more permanent solutions in terms of capacities, skilled labor and automation and freight and logistics. We're very pleased that the NAFTA noise appears to have abated, and we're now expanding and ramping up our Canadian capacity to take advantage of opportunities both in Canada and the U.S. From meat sticks to cooked proteins to seafood to specialty bakery, we're pursuing new opportunities leveraging our U.S.-based best-in-class platforms. Our results clearly demonstrate how we are continuing to generate significant growth by providing consumers with the high-quality food solutions that they're looking for. We have worked hard to be at the forefront of the major food trends as we continue to disrupt the traditional food industry. In line with Will's guidance, we remain on track to deliver another record year of top and bottom line growth in 2018 despite some of the challenges mentioned earlier. 2018 would be the 15th year in a row that we deliver record year-over-year results. We have an impeccable track record in executing our various strategies in Canada and creating long-term shareholder value. We're now at the beginning stages of executing the same strategies in the U.S. We have 4 strong platforms there with best-in-class management teams, great facilities and iconic brands. The opportunity in this market to grow are many and are sizable.Given the size and amount of the opportunities we see in the U.S., we're confident in stating that we will continue to deliver record earnings, cash flow and growth for many years to come. Our success in Canada did not happen overnight, and it was not easy, as it too came with its own bumps on the road. But our conviction to the strength of our business model and our vision that the future belongs to companies producing high-quality foods, strong, authentic local brands, run by passionate entrepreneurs that think long term, has never wavered. Looking forward, I'm pleased to report that we continue to enjoy an especially robust pipeline of acquisition opportunities and fully expect to add to our portfolio specialty food companies in the future. I will now turn the presentation over to Cheryl for the Q&A part of our presentation. Cheryl?

Operator

[Operator Instructions] Our first question comes from Derek Lessard, TD Securities.

D
Derek J. Lessard
Research Analyst

Just wondering if you can touch on your 2019 guidance and more specifically on the -- on what's implied for EBITDA margins? In 2017, I guess, margins were roughly 8.7%. In 2018, they're now expected to come in roughly at the same level or down, if you're looking at the midpoint, and just up a little bit in 2019. So just wondering if you can help connect the dots on how you think of the margin evolution for the rest of '18 and '19?

W
William Dion Kalutycz
Chief Financial Officer

Yes. So Derek, originally, our objective for this year was sort of closer to the 9%, 9.5% range. A lot of that was being driven by new sales growth. Because of the delay in the sales growth, it sort of bumped our plans off roughly a year or so that -- where we wanted to be this year, we're going to be in that range next year, and this year sort of put us back to levels similar to last year's. Again, I can't stress enough how -- if the increased volume and the higher contribution margins to our overall margins resulting from that volume that's driving our growth. So it's interesting when you look at the expectations around this quarter in the market relative to our actual performance, our sales were in line with expectations but, in fact, internally, we were off our expectations by close to $40 million. And that was the revenue that was expected to generate that bump in our EBITDA margin. So now with those initiatives being pushed out into 2019, we expect to see that expansion starting in 2019.

D
Derek J. Lessard
Research Analyst

Okay. That's fair. And I guess that -- the other question I have is at what point during the quarter did you guys decide to delay those sales initiatives? And I guess what did you see at the time that led to that decision?

G
George Paleologou
President, CEO & Non

Again, as I mentioned in my prepared remarks, Derek, we've had some challenges in the supply chain. I think some of the details are given to you. And our fill rates suffered a little bit. And basically, we made some decisions on specific initiatives throughout the quarter. I mean, it wasn't one decision at the beginning or in the middle. We basically pulled back on the basis of the challenges that we were seeing with respect to labor shortages and supply chain issues.

D
Derek J. Lessard
Research Analyst

Okay. And I guess, did any of that tie into winning of new contracts or -- down the road or in new channels?

G
George Paleologou
President, CEO & Non

Absolutely. Absolutely. Again, we've made excellent progress in terms of identifying, pursuing and finding opportunities mainly in the C-store channel, where a lot of our businesses are underdeveloped. We've made some good inroads there. And we're really excited when we launched these listings and products in thousands of stores in the U.S. But if we're going to do it, we need to do it right. And based on some of the challenges, we decided to delay.

Operator

Our next question comes from George Doumet from Scotiabank.

G
George Doumet
Analyst

We saw some wage and other inflationary pressures as early as Q4 '17. So I'm just wondering what you guys have done there to mitigate that to date? And also wondering if our 2019 guidance, it assumes labor pressures persists and perhaps even intensify going forward.

W
William Dion Kalutycz
Chief Financial Officer

Yes. So again, similar to the second quarter, George, freight and labor inflation was -- across all of our business is less than $1 million impact. And that was in line with our expectations for the quarter. And we continue to expect continuing increases, and that's built into our 2019 expectations. Our businesses are dealing with it in a variety of different ways, everything from being more creative in terms of the benefits they offer their employees to consolidated buying on freight, all sorts of initiatives in place to counter those trends. But the big issue and what's been impacting us more than the actual inflation has just been the availability like George talked about. So it's actual -- it's being able to actually getting the bodies not so much as to the cost of the bodies that's been impacting the sales initiatives.

G
George Doumet
Analyst

Okay. You guys mentioned also lower-than-expected deflation in the costs of certain raw materials is the reason for the reduction in the guidance. Can you maybe elaborate on it a little bit?

W
William Dion Kalutycz
Chief Financial Officer

Yes. And that wasn't a big part of it. It was much smaller factor. Like the big part was the sales variance. But yes, we had expected pork prices to come down a little bit more than they did. They did come off a bit. But the bigger surprise was the beef market. And particularly, for our Centennial and C&C businesses, we had expected a fair bit of price deflation in beef in the -- towards the end of the third quarter and into the fourth quarter. And it's -- the supply we expected to come on to the market came on to the market, but there was a surprising -- even more surprising amount of demand out there, both in the U.S. and China. So it resulted in a fairly stable market.

G
George Doumet
Analyst

Okay. So one last one, if I may. Looking at your -- the overall guidance that you guys provided for revenues for next year, what would be the implicit assumption for growth in the sandwich platform?

W
William Dion Kalutycz
Chief Financial Officer

Well, we don't break up the specific platforms. But overall, our Specialty Foods platform, it's close to 10% is the organic growth component. And in terms of our Premium Food Distribution segment, it's high single digits, again, organic growth.

Operator

Our next question comes from Sabahat Khan from RBC Capital Markets.

S
Sabahat Khan
Analyst

As we look into 2019, you do have a number of acquisitions that are rolling into numbers through at least the first half of the year. I guess, how should we think about even by half, the cadence of just growth over the next year? Will it be similar to 2018 at all? Any color you can provide there.

W
William Dion Kalutycz
Chief Financial Officer

Are you talking in terms of acquisition, Saba, or organic?

S
Sabahat Khan
Analyst

Well, I guess, just total top line and organic, just to know how is organic going to trend. You said you have large programs rolling out next year. The acquisition stuff we could just build on top.

W
William Dion Kalutycz
Chief Financial Officer

Yes. Yes. So our 2019 guidance does not include any new acquisitions. It's just an annualization of ones completed this year. And that is by far the biggest driver of the growth next year is a full year of those acquisitions. And then like I mentioned on the -- with George, organically-wise, we're looking at about 10% growth -- close to 10% growth from our Specialty Foods segment and high single digits from our Premium Food Distribution segment.

S
Sabahat Khan
Analyst

Okay. And then if you look at the trends you've seen over the recent quarters in terms of top line, is there any major variance across Canada versus the U.S.?

W
William Dion Kalutycz
Chief Financial Officer

Say that again, Saba.

S
Sabahat Khan
Analyst

Is there any variance in top line trends across the U.S. versus Canada for over the last recent quarters?

W
William Dion Kalutycz
Chief Financial Officer

Yes. We're seeing tremendous growth opportunities in both markets on the organic side. Certainly, going forward, the U.S. is going to be much more of a driver. As George mentioned earlier, we've got some very significant initiatives in the U.S. on the specialty food side. So when we break down those two organic growth rates, the one for Specialty Foods and one for Premium Food Distribution, Premium Food Distribution is being driven probably about 50-50, with Canada being a strong driver because of the GTA facility and then the U.S. being a strong driver with a lot of the exciting stuff happening with our Ready Seafood's business. When we look at the Specialty Foods segment, Canada is probably more in line with our long-term targets, that 4% to 6% range, and the big driver is the U.S.

G
George Paleologou
President, CEO & Non

I think we've disclosed some of the growth we're getting in the U.S., Saba. And there's no question that the U.S. is growing faster than in Canada, although Canada is growing nicely as well.

S
Sabahat Khan
Analyst

All right. And then one last one for me. As we talk about rolling out new programs next year for your sandwiches business or in your Specialty Foods business in general, is there -- should we expect some sort of a ramp-up or some inefficiencies in the early quarters? Or should we just expect that as long as the operating facility or the manufacturing facility for the sandwiches business is already ramped up, the margin should be fine? Trying to understand if actual programs, if there's a cadence to margins there?

W
William Dion Kalutycz
Chief Financial Officer

Yes. And there is a little bit of impact there, Saba. And that was certainly -- there was a little bit of that impact in Q3, but it's a small factor relative to the key being the contribution margin from the incremental sales.

S
Sabahat Khan
Analyst

Okay. And then in terms of your commodity cost assumption for 2019, is there any major variances that are baked into this guidance? Or any key assumptions?

W
William Dion Kalutycz
Chief Financial Officer

No. It's based on a stable commodities market, which is, for most of the commodities at this point, is our outlook.

Operator

Our next question comes from Stephen MacLeod, BMO Capital Markets.

S
Stephen MacLeod
Analyst

Just want to -- just trying to drill down a little bit on the -- I think it was roughly $40 million of delayed sales in the quarter. Can you just give a little bit of color around what these programs are? Like what segment you see them in and sort of specifically, what subsegment? And then secondly, what's your level of confidence or visibility into getting those sales back as you talk about sort of rolling in, in the first half of 2019?

W
William Dion Kalutycz
Chief Financial Officer

Yes.

G
George Paleologou
President, CEO & Non

Yes. So first of all, Stephen, we didn't lose those sales, we delayed them. I just want to emphasize that. Secondly, in terms of channels, the 2 major channels that we are talking about would be the club channel. Again, we have some major sandwich initiatives to be launched into the club channel in the U.S. and also the C-store channels in the U.S., mainly with the 2 largest C-store operators in the U.S.

S
Stephen MacLeod
Analyst

And is the C-store also sandwiches?

G
George Paleologou
President, CEO & Non

No. It's, I would say, more a meat snack type of opportunities and some sandwiches, but it would be both.

W
William Dion Kalutycz
Chief Financial Officer

Yes. And to be sort of more specific on that $40 million, Steve, roughly half of that was our sandwich initiatives, which George has referred to.

G
George Paleologou
President, CEO & Non

Okay. And traditionally, our meat snack business, mainly Oberto, in the U.S. was not focusing very much in the C-store channel. They were more like a retail club type of brand. And we have major initiatives to expand them into the C-store channel in the U.S., again, as I mentioned earlier. And also some of the meat snacks made by Expresco in Montréal, namely the ProSticks, is being launched across the U.S. in the new year. So those are major initiatives with the 2 major C-store chains in the U.S.

S
Stephen MacLeod
Analyst

Okay. And is it fair to say that those are -- those delayed sales are relatively predictable when you think about the first half of the year in terms of -- I know you emphasize them being delayed, but I just want to make sure I'm understanding the level of confidence you have in those sales actually coming to fruition.

G
George Paleologou
President, CEO & Non

We have a very, very high level of confidence in terms of those initiatives materializing in the near future.

S
Stephen MacLeod
Analyst

Okay. And then I just want to clarify, just so I'm clear on it. When you talk about the delayed sales, is it fair to say -- is it fair to interpret that the reality behind that was that you just didn't have -- or you had trouble having people in place in manufacturing in the supply chain?

G
George Paleologou
President, CEO & Non

I can't emphasize enough the -- as Will mentioned, the issue of labor and shortages of labor. This is not an issue about paying higher wages or higher rates. It's just that the situation with labor in the U.S. is very, very tight. In our 35 years in the food business, I don't think any of us has seen it in the way it is. And basically, we have to make adjustments and try to figure out other ways to meet the demand. And obviously, as I mentioned, we are expanding our Canadian capacity. We don't have these type of challenges in Canada. We do have the benefit of having Canadian capacity unlike others in the U.S. that are, again, very tight with labor issues and don't have this option. So we're expanding or in the process of expanding our Canadian capacity to service the U.S. market and the growth opportunities we see in that market. We're also partnering with suppliers in Europe to produce for us for the Canadian market, so we can free up more capacity for the U.S. and also, of course, investing in automation as we spoke before. Those are sort of the 3 initiatives we have in place to deal with some of the labor shortages, specifically in the U.S. market.

S
Stephen MacLeod
Analyst

Okay, that's helpful. And then just want to circle back as well. Will, you mentioned the overall organic growth in Specialty Foods versus PFD. When you talk about those numbers, is that volume? Or is that expected revenues? I'm trying to get a sense as to the breakdown between volume and if there's any price in there as well.

W
William Dion Kalutycz
Chief Financial Officer

That's primarily volume. We've assumed a relatively stable pricing environment for next year.

S
Stephen MacLeod
Analyst

Okay. Okay. Okay. That's great. And then just one last one if I may. Is it -- I guess just around the issues that you saw in the quarter and the revised guidance. Is any of it a symptom of growing too fast or doing a large number of acquisitions over a short period of time?

G
George Paleologou
President, CEO & Non

No. I wouldn't say that at all. I think it's more about trying to adjust to circumstances mainly in the U.S. that we never modeled. We never modeled the situation where there would be no labor. I was talking to an economist recently, who said to me that there is $7 million to $10 million -- 7 million to 10 million vacancies in the U.S. today. I mean, that's not an environment that we've modeled. So again, we are in a very good position of finding excellent growth opportunities in the U.S. We have 4 excellent platforms with good management teams. We have great innovation pipelines in place and again, lots of opportunities, but labor is an issue. We'll deal with it. And because of the labor issues, we're moderating a little bit how aggressive we are.

Operator

Our next question comes from David Newman, Desjardins.

D
David Francis Newman
Analyst

Just in terms of your footprint of Canadian, you're talking about European in-sourcing or I guess outsourcing and the U.S., do you think you -- with the teething issues you've had with respect to labor that you have enough of the footprint? If you look at your overladen onion skin over the plants and the people and you optimized that, that you have enough capacity to deal with the challenges and take advantage of the opportunities?

G
George Paleologou
President, CEO & Non

Yes. Capacity is not an issue for us in the U.S., especially with respect to sandwiches and meat snacks. So some of the acquisitions we've made, some of the organic initiatives we've executed there, plus in terms of Oberto's and the acquisition of Oberto's, we've got plenty of capacity in the U.S. market. So that is not an issue. That's part of the reason why we were so excited with the opportunities that we see in terms of growing in that market. So it's more of a labor issue, David, than anything else.

D
David Francis Newman
Analyst

Yes. That's what I'm more referring, too, the labor issue. And when you realign production, do you think you have enough of the, I guess, production function to be able to meet everything? And when you realign production, would it -- does it imply that the freight costs might increase to a certain degree?

G
George Paleologou
President, CEO & Non

I think that -- as Will mentioned in his remarks, I mean, freight is -- a lot of our business is, [ therefore, be a ] plant. So we're not exposed to freight inflation as much as some other companies, David. Again, it is an issue. To the extent that our products are Specialty Products and generally sell on quality rather than on price, we do have the ability to pass those costs on. So not as much of an issue for us, I would say.

D
David Francis Newman
Analyst

Okay. And George, I know you have some major initiatives on the way of retail, C-store, QSR, et cetera. And I would assume that the channel is wide open with your customers, that they have an understanding of some of the challenges that's endemic to the industry and that this is something that will be worked through and they're completely supportive of your initiatives?

G
George Paleologou
President, CEO & Non

100%, David. Then I just have to say that I speak to a lot of companies in the food space, of course. And again, this is not unique to us in any way. It's -- this is the circumstances that the industry finds itself in. I think it will work itself out. But having said that, as I mentioned earlier, a lot of our supply chain is having similar issues. It's important, I mean, ultimately, we produce product or we assemble product but we rely on -- and need the robust supply chain as well to keep up, right? So they're having their own issues as well.

D
David Francis Newman
Analyst

Okay. And last one for me, George and Will, just on QSR opportunities. I mean we know -- I think you talked about retail and C-store. I would assume that you're still -- you've got a lot of programs in the QSR channel. Anything that you can highlight to us at all?

G
George Paleologou
President, CEO & Non

No. Just that we have plenty of capacity. We have the benefit of capacity. In the press release, we mentioned that our U.S. business grew by 20%. Again, even with the challenges, we grew organically by 20%, 100%, including acquisitions. Part of that was new opportunities in the QSR channel and in other channels, again, very good progress there.

Operator

Our next question comes from Leon Aghazarian, National Bank Finance (sic) [ National Bank Financial ].

L
Leon Aghazarian
Special Situation Analyst

Just one kind of follow-up quickly on these kind of delayed revenues or late sales. George -- Will, I think you mentioned -- you were mentioning new sales growth. That's kind of what you're expecting in terms of getting the margin expansion. So I guess, my question is, if you had assumed the $40 million in revenue kind of materializing as per your budget, what kind of would you have seen in terms of your margin for the quarter?

W
William Dion Kalutycz
Chief Financial Officer

Well, our contribution margins on this business is anywhere from 20% to 25% plus. So like I said that in terms of the expectations of the market relative to our performance that alone is the single biggest factor.

L
Leon Aghazarian
Special Situation Analyst

Okay. That helps. You also mentioned kind of part of the reason for lower margin was more promotional activity. So is that because of new products that you're trying to push out there? Just kind of want to see the reception of some of those promotional activities. It's pretty much the first time I hear you guys mentioned that in calls before.

W
William Dion Kalutycz
Chief Financial Officer

Yes. And the promotional activity was more in the sense of feature pricing, promotional pricing on new products. So some of the growth in the quarter was driven by some of these new initiatives being launched. And on those, we're a little more aggressive on the pricing just to generate more consumer interest. So -- but again, it was a factor but a relatively small factor in the quarter.

G
George Paleologou
President, CEO & Non

I think, Leon, it's important to mention that from our point of view, these were investments in terms of future growth in that market as we've demonstrated. We grew by about 20% in the U.S. And we are in the process of launching a number of new products in that market. We're really excited by that. And we're investing effectively and ensuring the success of those launchings.

L
Leon Aghazarian
Special Situation Analyst

Okay. Fair enough. And then one last question from me would just be on the operations side as well. I mean, you mentioned capacity is obviously not a problem, it's more on the labor side, so that's pretty clear. I'm just wondering in terms of any project CapEx you may have for '19. I mean, you mentioned the Toronto one obviously, and the one in Surrey, but those are pretty much almost ready. Wondering if there's any other major ones for '19, and what can we expect for CapEx in terms of, basically, 2019 spend?

W
William Dion Kalutycz
Chief Financial Officer

We're looking at some projects at this point, Leon. But the only other major project that we have in the pipeline that's approved and proceeding is the Ready Food's -- Seafood expansion. They're building a new processing facility in Maine. The investment in that is around USD 6 million to USD 7 million I believe on our side that the building itself will be a leased facility. Outside of that, there's nothing else definitive at this point.

L
Leon Aghazarian
Special Situation Analyst

And then your maintenance CapEx will be similar to what we saw this year, which is the $15 million to $20 million range.

W
William Dion Kalutycz
Chief Financial Officer

Yes.

Operator

Our next question comes from John Zamparo, CIBC.

J
John Zamparo
Associate

I wanted to dive a bit deeper on that discounted introductory pricing. Can you give a bit more color on what these regions are or what these products are? And is this typically something you've done in the past? Or is this a new strategy for you?

G
George Paleologou
President, CEO & Non

I think that if we had not pulled back on some of the larger initiatives during the quarter, this would not have been as much of a factor. As I said earlier, we are really working hard to grow into the C-store channel and the club store channel. So basically, in the end, it is what it is. We've managed through some severe labor issues, which meant that we've, let's say, overinvested, given the volume that we got out of this initiatives. But again, when you think about those costs long term, we're very comfortable about doing investments in the future and again, obviously, part of our growth strategy going forward.

J
John Zamparo
Associate

Okay. And just a follow-up on the delay of the launch of certain products. You mentioned the status of your supply chain. Can you add some commentary here? Is this different from the other reasons you're referring to, mainly the U.S. labor market? Is there anything else at play here?

G
George Paleologou
President, CEO & Non

Not at all. In general terms, what you've got is you've got all kinds of suppliers that we rely on and we've relied on to support our growth, having similar challenges to us. And basically, we're trying to work with them, in some cases, to help them justify investments in automation or find other suppliers to support the growth. Again, as you -- if you grow, as we are, you need the entire supply chain to be robust. And labor, in our segment anyway, is very challenging these days.

W
William Dion Kalutycz
Chief Financial Officer

And John, just to add to that. If your question was with respect to that specific issue we identified in the MD&A, the $5 million in shorted product, that was a specific supplier-related issue. We've worked with that supplier now. It's close to being resolved. It has carried over a bit into Q4. But it was a new supplier, and it was sort of the traditional kind of just start-up of dealing with a new supplier.

J
John Zamparo
Associate

Okay, understood. Just taking it back a step, I would say we've seen a challenging environment for retailers to pass on price increases to consumers. How would you guys characterize the pricing environment right now? And what would you say about the sentiment of consumers at the moment?

G
George Paleologou
President, CEO & Non

I would say, John, that the biggest issue we have collectively as a business is keeping up with demand. When we get together with our different management groups, we don't talk about generating demand. We talk about how do we meet demand based on some of the challenges that we've mentioned before. Consumers love our products. They respond to our products. They buy our products. Our products are not sold on price. They are sold on their attributes. And again, pricing is not an issue for us. It's never been an issue. Again, that is a very, very significant point of difference for Premium Brands relative to some of the other players in the industry.

J
John Zamparo
Associate

Okay. And last one for me. On the M&A environment, is it fair to say that the opportunities you're seeing are coming with higher multiples maybe than you've seen in the past 2 to 3 years on an EBITDA basis?

G
George Paleologou
President, CEO & Non

Again, it depends on the size, John, of those opportunities. I think, some of the larger opportunities, I would say, there's more competition for them. From our perspective, I don't see us doing anything large in the near future. We're very pleased with the 4 platforms we have in the U.S. today. We deliberately pursued those platforms. We've got great partners, great management teams. We're looking at acquisitions that are tacking, I would say, with bolt-on acquisitions to those platforms. And we're going to grow those platforms. That's sort of our perspective at this point.

Operator

Our next question comes from Alex Diakun from Canaccord Genuity.

A
Alexander Diakun
Associate

I just really have one quick one here. And kind of it's already talked about in the last point, but just given the high inflationary environment, did you maybe pass through anymore pricing or taken any more pricing this year than you may have in previous years?

W
William Dion Kalutycz
Chief Financial Officer

Actually, it's been a fairly stable environment. You saw in our third quarter results, there's only about $1.9 million in inflationary impact. Certainly, the more inflationary impact in our business has actually been the Canadian dollar and its weakness, which was $7 million the impact in Q3. So overall, it's been a relatively stable environment.

A
Alexander Diakun
Associate

Okay. Okay, cool. I think just maybe one more if I could add, but I know you mentioned the CapEx guidance. I'm just kind of curious, do you expect to invest in more capacity expansion initiatives looking out to 2019 than you have in 2018 so far and maybe back into 2017? Or is it -- it could be a little bit lower next year than what we've seen?

W
William Dion Kalutycz
Chief Financial Officer

Again, there's several projects in the works right now. The timing of those -- and some of them are larger than others. So the timing is going to be the key factor of how much it hits 2018 -- or sorry, 2019 versus 2020. And at this point, we just don't have enough clarity to give specific guidance.

Operator

[Operator Instructions] Our next question comes from Dimitry Khmelnitsky from Veritas.

D
Dimitry Khmelnitsky

How much spare capacity, either in dollars or in euros, do you have because of the sandwich platform company-wide?

G
George Paleologou
President, CEO & Non

We have 2 facilities currently, both acquired recently that are operating at about, I would say, slightly below 50%. And then the larger Phoenix facility, I would say, is operating around -- probably around 60% capacity. So there's plenty of capacity in the sandwich system.

D
Dimitry Khmelnitsky

I see. Okay. And can you be maybe a little bit more specific about the C-store opportunity? So you are trying to partner with CoStar and 7-Eleven. It seems like it. Would you be able to quantify the realistic revenue opportunities within this subchannel?

G
George Paleologou
President, CEO & Non

Again, I think that most C-store operators these days are trying to upgrade their food offerings. And it is very, very natural that they would be speaking to companies like us that are producing premium quality products. So again, no surprises there. I think that the opportunities for us with respect to products would be, as you would expect, obviously, sandwiches and meat snacks and cooked protein type of items as consumers are leaning more towards protein these days rather than sugar snacks. Obviously, we produce a lot of those, and we make a lot of those. And we do very well in Canada with those and growing in the U.S. as well. In terms of dollars, I think our modeling is projecting modest growth in that channel, but the opportunities are massive. If our products catch on and I believe they will in the U.S., it would be well over $100 million, but this would not be for next year. This would be for the future.

D
Dimitry Khmelnitsky

Well over $100 million per year for the entire C-store initiatives that includes sandwiches and meat snacks?

G
George Paleologou
President, CEO & Non

Yes. Yes.

D
Dimitry Khmelnitsky

I see. But less than $100 million for 2019.

G
George Paleologou
President, CEO & Non

Yes.

D
Dimitry Khmelnitsky

I see. Okay. Are you trying to partner -- or are you looking to partner with smaller chains? The large chains control only a relatively small portion of the C-store market in the U.S. How do you think about the smaller chains and if it even makes sense to expand there?

G
George Paleologou
President, CEO & Non

So again, Dimitry, as we mentioned earlier, we're mainly focusing on the larger chains right now, mainly because of the challenges we're having with the labor availability. Again, there's no point for us to pursue business that ultimately we're not going to prioritize and not be able to execute on. So right now we're just focusing on the bigger opportunities.

D
Dimitry Khmelnitsky

I see. I see. And can you provide some details in terms of your customer concentration in 2019, including the pro forma for 2018 deals in respect of your core customer? Is your -- is it consistent with 2017? Or has that share declined and by how much?

G
George Paleologou
President, CEO & Non

Well, I think to the extent that the -- we made a number of acquisitions and also have grown organically, you can assume that, that percentage in terms of our overall revenues will come down.

D
Dimitry Khmelnitsky

But is it significantly lower than last year for the core customers in terms of products sales? Or is that -- are we talking 1 or 2 percentage points?

W
William Dion Kalutycz
Chief Financial Officer

It will be significantly lower, Dimitry.

Operator

And our next question comes from Stephen MacLeod, BMO Capital Markets.

S
Stephen MacLeod
Analyst

Just had a quick follow-up question. Obviously, lots of talk around the labor market impacting the quarter and I guess in -- for the outlook as well. I'm just curious when you look to 2019, what are you assuming in terms of labor potentially constricting growth in 2019. I mean, I guess, it doesn't seem like a transient issue. It seems more like a structural issue. I'm just curious, how you're approaching that as you head into the next year.

G
George Paleologou
President, CEO & Non

Well, I think you have to remember that -- and again, maybe people forget that easily that during this quarter we also went through the NAFTA negotiation process. And we were a little bit nervous with some of our businesses, manufacturing in Canada and crossing the border and sort of the long-term implications of that business in terms of fill rates and service to our customer. So thankfully, we're through that. And we were a little bit shy, I would say, in terms of relying on Canadian capacity to service the U.S. market. Hopefully, that's behind us now. I did sort of comment on our 3 initiatives in place today to deal with some of the structural issues with respect to labor.

Operator

Thank you. And this concludes our question-and-answer session. I will now turn the call back to Mr. Paleologou and Mr. Kalutycz for closing remarks.

G
George Paleologou
President, CEO & Non

Yes. I just like to say that the fact is that we've never been more excited about our future and our growth prospects. As you know, we manage for the long term and will continue to manage for the long term. And we're confident that we'll emerge stronger from some of these challenges. So I'd like to thank everybody for attending today. Thank you very much.

Operator

Thank you very much, ladies and gentlemen, for your involvement in today's conference. You may now disconnect.