Loblaw Companies Ltd
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Loblaw Companies Ltd
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Ladies and gentlemen, thank you for standing by. And welcome to the Loblaw Companies Limited Third Quarter Results 2019 Conference Call. [Operator Instructions] Please be advised that today's conference is being recorded. [Operator Instructions]I would now like to hand the conference over to Mr. Roy MacDonald. Please go ahead, sir.
Thank you very much, Amy, and good morning, everybody. Welcome to Loblaw Companies Limited Third Quarter 2019 Results Call. I'm joined this morning by Galen Weston, our Executive Chairman; Sarah Davis, our President; and Darren Myers, our Chief Financial Officer.And before we begin the call, I want to remind you that today's discussion will include forward-looking statements such as the company's beliefs and expectations regarding certain aspects of its financial performance in 2019 and in future years. These statements are based on assumptions and reflect management's current expectations and are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from our expectations. And these risks and uncertainties are discussed in the company's materials filed with the Canadian regulators. Any forward-looking statements speak only as of the date they are made. The company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless what's required by law.Also, certain non-GAAP financial measures may be discussed or referred to today. So please refer to our annual report and other materials filed with the Canadian securities regulators for a reconciliation of each of these measures to the most directly comparable GAAP financial measure.And with that, I will turn the call over to Darren.
Thank you, Roy, and good morning, everyone. In the third quarter, we continued to deliver on our financial plan. Revenue grew by 2.3%, adjusted EBITDA normalized for IFRS 16 increased 4.7% and adjusted diluted earnings per share increased by 5.6%. Adjusted earnings per share grew by 7.9% in the quarter after taking into account the timing of Thanksgiving, which negatively impacted results by approximately $0.03.Our same-store sales in Drug retail grew 4.1%, our strongest quarter since Q2 2016. Front Store same-store sales grew 3.1%, and pharmacy same-store sales grew 5.3%. For Front Store, we delivered positive comp growth in all categories, led by OTC, HABA and cosmetics. Pharmacy continued its strong trend with prescription count growth of 2.9% and a higher average script value. The timing of Thanksgiving had a nominal impact on Drug retail same-store sales growth.In our Food retail business, the timing of Thanksgiving had a negative impact on our same-store sales of approximately 90 basis points. Excluding this impact, our Food retail same-store sales grew 1% in the quarter. Our CPI equivalent internal inflation metric was moderately lower than CPI of 4.1%. Our performance in Food retail reflects measured adjustments that we have been making in price.In the quarter, we improved both our traffic and our tonnage trends. That said, we will continue to make deliberate and measured investments to get our sales performance back in line with our stable trading range.In the quarter, total retail gross margin was 29.6%. Excluding the consolidation of franchises, retail gross margin was essentially flat compared to last year. Retail gross margin was flat for Food while Drug retail declined slightly.Retail SG&A as a percentage of sales of 19.5% included $382 million benefit relating to IFRS 16. Excluding this benefit and the impact of franchise consolidation, retail SG&A improved year-over-year by 10 basis points. Our SG&A performance benefited from continued progress in our process efficiency initiatives and some onetime and timing benefits realized in the quarter, offsetting a ramping of investments in our strategic growth areas.PC Financial revenue grew by 12.8% driven by growth in our credit card portfolio and continued higher year-over-year sales of the mobile shop. The adjusted EBITDA contribution from PC Financial declined slightly year-over-year as growth in the portfolio was offset by investments.Adjusted consolidated EBITDA margin was 10.2% in the quarter, normalized for the impact of IFRS 16 and the consolidation of franchise, the margin improved by 10 basis points.In the quarter, fully diluted earnings per shares were $1.25 on a comparable basis to last year after excluding $0.06 per share from the incremental depreciation due to the spinout of Choice and a $0.03 per share negative impact from the timing of Thanksgiving, fully diluted earnings per share for the quarter were $1.34, an increase of approximately 7.9%. The impact on EPS from IFRS 16 was immaterial in the quarter. IFRS net earnings available to common shareholders from continuing ops was $331 million in the quarter.Free cash flow was $186 million, and we repurchased 4.3 million common shares at a total cost of $309 million.Reflecting on the quarter, we continue to build on our culture of operational excellence, and we are pleased with our progress against our strategy. We continued to deliver process and efficiency gains. These gains offset cost pressures and enable us to invest in our growth areas for the future.Our Drug retail business continued to perform very well. Our same-store sales performance in Food retail is improving and continues to be an area of focus. We're also seeing an increase in competitive intensity in certain sectors of the market. We will continue to make deliberate and measured investments to get our sales performance back in line with our stable trading range.As a reminder, the timing of Thanksgiving holiday period this year will positively impact fully diluted earnings per share performance in the fourth quarter by approximately $0.03.I will now turn the call over to Sarah to provide additional color.
Good morning. We continued to execute our strategy and delivered against our financial plan in the quarter. We improved the trend of our food sales with measured margin investments. Our internal inflation was moderately lower than CPI with some categories nearing deflation. This has positioned us better with customers. And in the quarter, our trajectory on traffic, basket and tonnage improved.Looking back at the quarter, our consolidated sales grew 2.3%. Shoppers Drug Mart continued its strong performance, particularly in important categories like pharmacy and beauty. We are seeing signs of a strong flu season, building on strong cough, cold and allergy sales. In beauty, we continued to build across our omnichannel touch points. Online sales saw very strong growth, and we added 6 next-generation beauty boutiques with 8 more to come in Q4.In grocery, our key metrics improved. We saw sales lift as customers responded to investments in service and lower prices in key categories. Our lead value brand, no name, is generating fantastic attention through marketing and social media and is now being used as a global case study in branding. While we were directionally better in the quarter, we are not where we want to be. We have also seen an uptick in competitive intensity. As a result, we will continue to monitor prices and will make measured investments as necessary.We are also enhancing our data-driven insights. Every day, we have more information and we are using it to take practical actions. We're better managing seasonal inventory, piloting flyers with fewer pages and seeing new proof of our ability to build loyal customers through PC Optimum. Ultimately, we have continued confidence in our strategy. Process and efficiencies remain an important piece of that strategy. With many initiatives completed and hundreds more underway, we continue to find new ways to streamline our business.We've spoken before about the rollout of the Flashfood app that connects customers with food that is unlikely to sell before its code date at very attractive discounts. That system is now active in all of our corporate stores.Our customers are enjoying discounts of up to 50%, and we estimate that we'll eliminate millions of pounds of food waste before the year is over. The success of our process and efficiency initiatives has allowed us to invest in our future.At the start of this year, our Everyday Digital Retail investments shifted from building e-commerce infrastructure to improving the e-commerce experience. As we near the end of 2019, our digital businesses are growing significantly year-over-year, we're seeing higher customer satisfaction scores based on speed of service, and we are expanding capacity and service in many stores where e-commerce demand is higher than we ever anticipated.We are also trying new things. In the quarter, we introduced Shoppers Drug Mart home delivery nationwide. We continue to enhance PC Express processes like our picking app designed to increase efficiency, accuracy and job satisfaction of our in-store teams. We are now building an in-store automated picking area that turns 12,000 square feet of less productive space into a high-tech order fulfillment area dedicated to PC Express orders. This pilot will automate picking up the highest velocity items, helping our in-store teams bill more orders faster and more efficiently, right in your own neighborhood.While store pickup is the heart of our PC Express success, we continue to test complementary spoke. For example, we just opened a new PC Express pickup point in an urban Toronto condo building where we can provide a full grocery shop waiting for residents when they get home. The initial response has been stronger than we expected, and we are delighted to see that most of the customers are new to PC Express.Ultimately, we know we need to continue to retain and attract customers. Our trajectory is improving, we have momentum in data-driven insights, our process and efficiencies are funding our future, and we are investing in areas where we have proven strength. We have more work to do, but we have confidence in our strategy.I will now pass the call over to Galen.
Thank you, Sarah. In the third quarter, we improved our sales trajectory, made progress on process and efficiencies and continued our significant ongoing investments in the future. As Sarah noted, our supermarket sales are not yet where they need to be, but we are doing the right things, always focused on the customer. We've taken steps like lowering prices and adding in-store -- adding to in-store service levels in measured and meaningful ways. Our improving customer satisfaction scores in these areas clearly indicate we are on the right track.Shoppers Drug Mart continues its strong performance across all major categories. BeautyBOUTIQUEs, enhanced omnichannel beauty offering and the urban format food offer are all delivering at or above expectations.At the same time, we're investing to build the foundation for our Connected Healthcare strategy. Our digital pharmacy system, HealthWATCH is now fully deployed in Ontario and 740 of our other pharmacies across the country. The new system is already driving improved customer prescription adherence and patient health outcomes. And it represents another foundational building block for our health care strategy.Across the enterprise, we continue to focus on executing our strategy and accelerating investments. Good top line sales performance is a strategic imperative as we use our success in process and efficiencies and data and insights to strike the balance of investing in today's customer and tomorrow's to build shareholder value over the long term.I'll now open the call for questions.
Thank you, Galen. Amy, if you'd please introduce the Q&A process. [Operator Instructions]
[Operator Instructions] Your first question today comes from the line of Irene Nattel of RBC Capital Markets.
Just listening to the commentary, both Darren and Sarah mentioned increased competitive intensity. And so I guess I wanted to explore that a little bit. Which channel is it sort of channel focused? Is it regional? Is it on a category-specific basis? And how much more intense are we talking?
Okay. I'll start off. So basically, what we're saying is we have noticed an uptick in Q3 in the competitive intensity. I don't know that we're going to go into the specific regions, but it is more in the discount division that we're seeing it. So we're seeing it through new stores being added, we're seeing it through more renovations being done, and we're definitely seeing it through price investments. Some of that, of course, is us as well.
Okay. That's helpful. And are we seeing overall that having an impact in terms of the relative movement of customers with discount growing more quickly -- continuing to grow more quickly than conventional?
I wouldn't say we saw a big trend in the difference between how our market division has been performing and our discount division has been performing in the quarter. The discount division, of course, has had more impact from the right-hand side, which we've talked about being not as strong as it has been in previous years. So I would say no change in trajectory in Q3 from that.
Okay. That's very helpful. And you also talked about reducing flyer page or testing sort of smaller -- less flyer pages and investing in pricing in certain categories. Can you kind of walk us through how that's playing out? And what you're seeing in terms of consumer response as you replace flyer pages with personalized promotions?
Well, earlier this year, we developed this app that allows our customers to provide feedback every moment of every day in every store. So we have a lot of -- so it's really allowed us to try a lot of different things. So whether that's pricing in certain categories and then seeing sort of more immediate reactions or whether it's changing flyers, we are able to see the impact in customer responses. So I would say we're using different tools. That's another example of using data in order to help us make sure that we make investments in the areas that matter the most to our customers. So that could turn out to be in certain categories, which I'm not going to go through which categories in certain regions of the country. In terms of the flyer, what it's doing is it's allowing us to test reduced flyer pages in only certain regions so we could perhaps try a flyer that has fewer items on the -- in the middle, but just as many strong items on the front page and the back page in certain regions and seeing how that flyer performs versus other parts of the country. So the data is allowing us to do a lot more testing in this area and seeing how our customers respond.
So -- I swear this is the last question. So taking that one step further, Sarah, is it safe to say that as we move forward into 2020, we're going to see a lot more of that kind of thing and we should be expecting to see fewer of these sort of very sort of unspecific promotions and more targeted promotions?
I think we'll use a balance. We like the targeted programs. It's less expensive if you target only certain customers or certain regions. But the mass promotions have a bigger impact because, of course, they are [ for ] everybody. So I would say that we're trying to fine tune the best combination of mass and targeted promos. We'll continue doing both. But I would say we are emphasizing more of the targeted than just doing math as we would have done in the past.
Your next question comes from the line of Karen Short of Barclays.
Actually, I just want to elaborate a little bit -- see if you could elaborate a little bit on the competitive environment commentary. I mean, I guess coming from the angle that Walmart recently had a change in leadership in Canada. Typically, that does come with increased price -- a focus on price from Walmart. Maybe a little color on that specifically?
Yes. I think that is part of it. So we don't specifically talk about each of our competitors, but we have seen -- you brought up Walmart, so we have seen some pricing activity in Walmart, but it's not just them, it would be across all of our competitors.
Okay. And then turning to the basket within Food. Maybe can you parse out the composition of the basket with respect to tonnage price per unit per transactions, a little bit of color there?
In what way? So I would say in terms of our trends, we would say, our -- we're seeing an improvement in our traffic trends in our basket size and in our tonnage and -- but we wouldn't get into the specifics of what each is worth.
Okay. That's fair. And then just maybe some preliminary thoughts on how to think about 2020, I guess with respect to puts and takes. And I guess the bigger question would be whether you think you will be closer to that 4% to 6% operating profit run rate in 2020 and 8% to 10% EPS.
Karen, it's Darren. Yes, I think at this point, it's a little bit too early for us to provide guidance on 2020. Right now, we're really focused on the fourth quarter in improving our trading in a more measured way. I would say, I don't expect that we'll be all the way to break just in 1 quarter. We're trying to do this in a measured way. And then when you think about 2020, it's really going to be a continuation of our strategy. So that's going to be investing in the business while we also continue the robust process efficiency project or stream that we have and as well the focus on data-driven insight. So that's probably the most color I can provide today, but we'll give you a better update in our call in February.
Your next question comes from the line of Michael Van Aelst of TD Securities.
I just wanted to try one more time on the inflation at least. Can you -- just for investors, say, because there's a lot of confusion out there, can you clarify what you mean by moderately below CPI?
Yes. Mike, it moderately for us is 1% to 2% below CPI.
Okay. So let's say, if we take the midpoint, we're kind of 2.5% negative same-store tonnage and 0.9% of that is from Thanksgiving. So negative 1.6% roughly, which compares to the negative 3% in Q2. So that's the improvement that you're seeing so far roughly on the tonnage side. And you're saying that you think that, that can -- that you're not going to get it all back obviously in 1 quarter, but do you expect to be able to kind of get that closer to 0 heading into 2020?
I mean, certainly, we're working hard at that. But I think the key is that we're doing things in a measured way. If we just wanted to get the tonnage overnight, we know we could do things to do that, but we're trying to do things in a responsible and targeted way. I don't want to give a forecast as to exactly what that number would be, but we're pleased with the progress we made from Q2 to Q3 despite the increase in competitive activity that we've seen in the market.
Okay. And then on e-commerce, you talked about demand being higher than you expected. So you're testing the micro fulfillment center in 1 store. Is this your -- is this what you think is kind of your likely solution to that? Or is there other things that you're piloting at the same time as options?
No, we did a couple of things. So in Western Canada, we actually have the highest penetration of PC Express. And so we have -- we actually renovated 7 of our PC Express locations in order to expand for the amount of volume that we're seeing. So we did 7 renovations there. And then we're also trying -- this is just a pilot, and so the idea being that we're going to have an automated picking facility in one of our stores, we don't know exactly what that could turn into. But it could -- you could imagine it being in some of -- you could have that in a few stores and it would be a hub that would allow some of the spokes in other stores to not have that and have the picking done in the store. So I would say that's what we're piloting, but it's too early to tell exactly what we're going to do going forward, but that we'll have to see a lot of work.
So you haven't tried anything else like dark stores or anything like that at this point?
We have not.
Your next question comes from the line of Mark Petrie of CIBC.
Just a follow-up on the MFC topic. Could you just give us a bit more detail in terms of what market is the store in or what banner is the store under? And then when do you expect it to be operational?
Well, it's in Toronto. It's in a superstore. It's at Dufferin And Steeles. It's not up. So there's nothing to see yet, but I'm sure Roy could organize something when we have something for people to see. So we expect it to be up and running early in 2020.
Okay. And then my other question is just around the OpEx efficiencies. Wondering if you could sort of give us an example or maybe highlight a couple of the areas that were the biggest sort of payoffs in the quarter? And then outlook for maybe the next couple of quarters, if you think this is kind of a relatively steady run rate? And then if you could quantify the favorable timing that you called out for SG&A in Q3?
Yes. I'll start on some of the initiatives. So I would say some of the initiatives that we're most pleased with is in terms of process and efficiencies would be self-checkout, particularly in our Shoppers stores. They're in -- they'll be in 600 stores by the end of the year and the penetration is quite high. It's in the 30s in terms of the people choosing to use self-checkout, and the customer response has been very positive in terms of being able to have alternatives for checking out of the store.Another one that we feel has been quite successful is our electronic shelf labels, which we have -- which has an added benefit of improving the job of the colleague, improving the customer experience or at least being no impact to the customer in terms of the pricing, and of course, being a better customer experience at the cashier because there's no pricing differences at that time. So it's been very smooth, and it takes the labor in terms of that type of labor, which is not satisfying labor in the stores. So I would say that one's been a win across the board as well. Those are a couple of examples, but there's lots of initiatives across the business, anything from improving in supply chain, end-to-end processes, but those would be sort of some of the key ones that are easy to describe.And then maybe, Darren, you can talk a little bit about the numbers.
Yes. Mark, I'll just add to that. I mean we've talked about this in the past. So it is a comprehensive program across 6 major areas of the business. It's really not an area that's not being touched by the process efficiency. Sarah is mentioning some, like she said, easy ones to describe. But there's a lot more obviously to that throughout the business. So we still see lots of runway on that. It's a multiyear program, and probably the way to think about SG&A is we're driving that program, that is helping to offset cost inflation in the business as well as the investments, which have been ramping through this year. And we're going to continue to make investments in the business. So the program really serves as an anchor to be able to help fund those items.For the quarter, we were up 10 basis points in our performance. And I would say that there's about $10 million that I would call out as timing and one-timers and call it a half-half split, $5 million being timing from Q4 to Q3 and $5 million being onetime.
Your next question comes from the line of Patricia Baker of Scotiabank.
Firstly, I just wanted to talk -- come back to tonnage and traffic, and more specifically traffic. So you indicated that you had improved trends, but traffic, as I understand, it still remains negative and you've had negative traffic for a while now. So when you guys sit down and talk about the business and think about what's going on, what would you attribute the negative traffic to?
Well, I think it's a good question. I would say we have -- so yes, we are saying -- so we are saying that our traffic is still negative, but we're pleased with the momentum -- with the progress that we are seeing. As we've said in previous quarters, some of our focus with the data would maybe not as accurate as we would like. So we're making a few measured adjustments there. But I don't think that we've got one specific thing that we're attributing it to. We know that we have some work to do and we're working to improve it, and that's what we're hoping to see by the end of the year. But to Darren's point, it may not be finished then. We might continue into 2020 as well. But no specific thing that we're attributing it to.
Okay. So you don't think there's something different happening with the consumer as far as you're concerned. It's just a compilation of factors?
I think when you think about our business in total, you actually think of our enterprise and you think about our revenue, our sales growth in the quarter at 2.3%. We're performing really well in our Shoppers division, a little less and there's a few -- there's a -- just a whole bunch of different components to it. Some of it is the impact of the right-hand side that we've talked about. Some of it is some of the things that we have done. Some of it is just some of the things that our competitors are doing by adding more stores. We haven't been adding a lot of stores. We've focused some of our capital towards -- away from our store capital into some of our growth areas. So I would say all of those would have some impact that we're now working through.
Okay, fair enough. Now you've mentioned the right-hand side twice now Sarah. So I'm just curious about -- and you've talked about it in the last few quarters where it has had an impact on the business, and obviously, it did again this quarter. Are you guys thinking strategically about what you should be doing with that business and how important it is to the overall enterprise?
Yes. And I would say that we didn't mention the right-hand side as being a factor that was any more or less impactful in this quarter. So I would say we had the biggest impact in Q4 of last year. And then we mentioned it in Q1, having a 60 basis point impact and it's slowly been declining. So I'd say it's having less of an impact as the year goes on. So we are figuring out some of our pieces there, and it hasn't had as negative an impact. So we're seeing improvements there as well.In terms of the overall strategy, I would say, in terms of apparel, we're quite pleased with what we're seeing in terms of the change in performance. We think it's an important part of our business.In terms of general merchandise, the same thing. But I think as time goes on, we'll see how much space in some of our large stores. And keep in mind, we don't have -- people think of us as having a lot of large stores, we don't have that many, but I think we will have to think about whether we allocate as much space to general merchandise or whether we give the space to other things like the MFC that we were talking about. So more to come on that. We're not planning -- we don't have a big strategic change in our right-hand side right now.
Okay. I really appreciate that Sarah. I have another question. Why are you guys so reluctant to actually give us an actual inflation number, which we get from everyone else, but you guys always give us the moderately the modest. And today, you did a little bit better by saying moderate means between 1% and 2%, but like what's the rationale for just not giving us a number?
Yes. It's a fair question. I think what we've talked about in many -- over many years is that it's just not always the CPI and different measures. So we have a few different inflation measures. So we have one, which we call LPI, which is the Loblaw Price Index, which is based on the exact same basket that CPI is based on, but really, it's not rep. So we could give that number. We also have one that we believe is more representative of our business, but doesn't necessarily tie to the same basket of CPI. And so I think we've just decided that we weren't prepared to give a number based on a measure that multiple measures that we use in our business. We're not going to give multiple measures, and so we just have decided not to give one. But I know Roy's been asking us to reconsider for 2020. So more to come on that, but I don't think we're going to change and give out that number.
Okay. So just technically though, so the 1% to 2% below, is that LPI?
It is.
Yes.
Okay, okay. And Sarah, you mentioned that you've got 30% penetration self-checkouts at Shoppers now. Can you give us what that figure is at Loblaw?
It wouldn't be as high. We don't have self-checkout in as many stores at Loblaw's, but in the stores that we do have it in, it would be in the mid-20. And it depends -- it's just related to the size of the basket. When you're thinking of a grocery shop, if you're buying a big basket, you're less likely to go through the self-checkout, so...
Yes, it's more work.
Yes.
Your next question comes from the line of Vishal Shreedhar of National Bank.
Just on the competitive intensity in the industry. Is that starting to stabilize or still continuing to increase?
Well, I think we saw the intensity increasing at the end of the Q3. So I would say that it's going to continue into Q4. And of course, we're making investments in price, so it will be part of that. So I think I would expect it to continue through Q4.
Okay. And it's reasonable to expect that to start impacting the inflation numbers that we see as well?
Yes. And as we -- we've already -- ours has already started to come down. So we're already moderately lower than CPI. So I would think that, that would have an impact on the whole industry.
Okay. And at the same time, I think you flagged in the call or your management flagged in the call that the investments that Loblaw is making are escalating in the P&L. Is that correct?
Sorry, the -- well, the investments, I mean if you think about it, as you look forward, we are making further measured adjustments to get to -- back to our stable trading. So yes, that's a pressure as we look forward.
And are you talking about short-term investments or long-term investments because we're doing both. So in obviously -- sorry, go ahead, which one?
I was referring not to the actual price promo investment, but the actual investment in the P&L in the long-term strategic initiatives. Is that escalating? Or has that stabilized at that level?
I mean those have been ramping through this year, and we're looking to continue to make investments. So -- but we've certainly been ramping those as the years gone on.
Okay. And just so I'm clear, by ramping, does that mean that the dollar spend in the P&L will be greater in the coming quarters than they were relative to the prior quarters. Is that what that means?
Yes. Yes.
Okay. Okay. And just switching gears here. In terms of the -- and I'm not sure how much color you can provide, but in terms of the backdrop on pharmacy, a little bit more chatter on National Pharmacare. I'm wondering if Loblaw has a perspective on National Pharmacare. And what -- maybe if there's any words of wisdom you can offer the investment community on how to think about that and its impact to Shoppers.
I would say that we have offered a perspective where we believe in National Pharmacare, but we believe in it being funded by multiple sources. So we believe in more of the fill-the-gap strategy. And in terms of what's going to happen, we don't know, but obviously, it's an active file for us, and we pay a lot of attention to it, but we -- there's not really any new news in that area at this time.
Your next question comes from the line of Peter Sklar of BMO Capital Markets.
On retail food inflation, like you've addressed it in terms of competitive dynamics, but I wanted to know what you're seeing through the quarter and as you exit the quarter in terms of underlying food inflation, in terms of commodities, your pricing relationship with your CPG suppliers, et cetera? Are you seeing any movements in inflation? Is it decelerating in terms of those underlying trends?
I'd say that certainly from our perspective, we have been -- inflation is coming down and we're seeing that increase as we went through the quarter, increase in the reduction of inflation through the quarter.
Your next question comes from the line of Keith Howlett of Desjardins Securities.
Yes. I had some questions around Connected Health. The first was the, if you have any further details on the agreement between the Ministry of Health in Ontario and the pharmacists on fee reductions? And the second related to the Patent Medicine Review Board, what information you have there on the adjustment or possible adjustment of branded drug prices?
I think on the first one, so the Ontario budget came out with a plan of about $436 million impact on pharmacies over a 4-year period. And we would expect that we would take our proportionate share of that impact. And so that is something that's going to cause pressure in 2020. That will factor into our 2020 plans.In terms of the second question, I would say, right now, we're not seeing it as having an impact on us. But we can go through more details maybe with you off-line. But right now, I think we're not seeing an impact on us as a result of the generics.
And then, if I could, just on Connected Health, what would be the primary initiatives that you'd be working on at this time?
So in Connected Health, I think Galen mentioned, so the first thing would be building the backbone, which is putting in the -- our new HealthWATCH system into our stores, so into our pharmacies, and we're now in 740 stores. All of Ontario is done. So that would be the infrastructure. And then through QHR, they would be signing up more doctors to have the EMR software. And they have market share of about 27% in terms of the EMR, so they're continuing to grow in that area. And they would also be rolling out basically software -- an app to consumers that allows them to have contact between consumer and doctor. And we've got about 150,000 consumers who have signed up for that. It's more designed for consumers that have maybe a stronger relationship with their doctors. So more related to chronic illnesses is where you would see the biggest impact, but 150,000 consumers have signed up for that as well. So we feel like we're making good progress in Connected Healthcare piece as well.
And there are no further questions in queue at this time. I turn the call back to the presenters for any closing remarks.
Thank you. Thank you, everybody, for your time this morning. I'm happy to take any follow-up questions off-line, and please mark your calendars for February, the 20th, when we will be releasing our Q4 and full year 2019 results. Have a great day.
Ladies and gentlemen, this concludes today's conference call. Thank you for your -- thank you for participating. You may now disconnect.