First National Financial Corp
TSX:FN
Decide at what price you'd be comfortable buying and we'll help you stay ready.
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P/S
Price to Sales (P/S) ratio shows how much investors pay for each dollar of a company`s sales. It`s calculated by dividing the company`s market value by its total revenue.
Price to Sales (P/S) ratio shows how much investors pay for each dollar of a company`s sales. It`s calculated by dividing the company`s market value by its total revenue.
Valuation Scenarios
If P/S returns to its 3-Year Average (0), the stock would be worth CA$41.7 (13% downside from current price).
| Scenario | P/S Value | Implied Price | Upside/Downside |
|---|---|---|---|
| Current Multiple | 0 | CA$47.98 |
0%
|
| 3-Year Average | 0 | CA$41.7 |
-13%
|
| 5-Year Average | 0 | CA$45.36 |
-5%
|
| Industry Average | 4.3 | CA$6 709.85 |
+13 885%
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| Country Average | 2.9 | CA$4 588.99 |
+9 464%
|
Forward P/S
Today’s price vs future revenue
| Today's Market Cap | Revenue | Forward P/S | ||
|---|---|---|---|---|
|
CA$70.3m
|
/ |
Jul 2025
CA$2.3B
|
= |
|
|
CA$70.3m
|
/ |
Dec 2025
CA$913.1m
|
= |
|
|
CA$70.3m
|
/ |
Dec 2026
CA$990.5m
|
= |
|
|
CA$70.3m
|
/ |
Dec 2027
CA$996.3m
|
= |
|
Forward P/S shows whether today’s P/S still looks high or low once future revenue are taken into account.
Peer Comparison
| Market Cap | P/S | P/E | ||||
|---|---|---|---|---|---|---|
| CA |
|
First National Financial Corp
TSX:FN
|
70.3m CAD | 0 | 0.4 | |
| US |
|
Rocket Companies Inc
NYSE:RKT
|
44B USD | 6.2 | -646.5 | |
| US |
|
Mr Cooper Group Inc
NASDAQ:COOP
|
13.5B USD | 6 | 23.7 | |
| US |
|
Federal National Mortgage Association
OTC:FNMA
|
8.1B USD | 0.1 | 898.2 | |
| US |
|
MGIC Investment Corp
NYSE:MTG
|
6.3B USD | 5.2 | 8.5 | |
| US |
|
Enact Holdings Inc
NASDAQ:ACT
|
6.2B USD | 5 | 9.2 | |
| BM |
|
Essent Group Ltd
NYSE:ESNT
|
6.1B USD | 4.8 | 8.8 | |
| US |
|
UWM Holdings Corp
NYSE:UWMC
|
6B USD | 1.9 | 220.9 | |
| US |
|
Axos Financial Inc
NYSE:AX
|
5.4B USD | 4 | 11.9 | |
| US |
|
Radian Group Inc
NYSE:RDN
|
4.8B USD | 4 | 8.3 | |
| US |
|
PennyMac Financial Services Inc
NYSE:PFSI
|
4.8B USD | 1.6 | 9.5 |
Market Distribution
| Min | 0 |
| 30th Percentile | 1.4 |
| Median | 2.9 |
| 70th Percentile | 4.9 |
| Max | 15 623 917.6 |
Other Multiples
First National Financial Corp
Glance View
First National Financial Corp, a stalwart in the Canadian financial landscape, thrives on the time-honored business of mortgage lending. Rooted in a philosophy that combines disciplined underwriting and robust risk management, the company has established itself as a leading non-bank mortgage originator in Canada. Founded in 1988, it has since expanded its footprint by catering to a wide spectrum of clients, including individuals looking for residential mortgages and developers in need of commercial property financing. The crux of their operation lies in originating, underwriting, and servicing both residential and commercial mortgages. Their ability to efficiently aggregate, securitize, and broker these loans ensures they capture recurring income streams, which is the very essence of their operational model. Revenue generation for First National pivots on the meticulous structuring of mortgage products and the subsequent management of these loans. By leveraging its comprehensive platform, the company retains servicing fees, captures interest from mortgage banking activities, and capitalizes on securitization gains. Servicing a formidable mortgage book, they rely on a blend of direct lending and strategic partnerships with brokers to access a broad client base, thereby enhancing volume and scale. This twofold approach allows them to harness the benefits of economies of scale, optimizing their expenses while reinforcing their competitive position in the market. By maintaining an unwavering commitment to risk assessment and customer focus, First National continues to solidify its reputation as a dependable force in Canada's mortgage financing realm.