Dollarama Inc
TSX:DOL

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Earnings Call Transcript

Earnings Call Transcript
2020-Q1

from 0
Operator

Good morning and welcome to the Dollarama Fiscal 2020 First Quarter Results Conference Call. Neil Rossy, President and CEO; and Michael Ross, CFO, will make a short presentation, which will be followed by a question-and-answer period open exclusively to financial analysts. The press release, financial statements and management's discussion and analysis are available at dollarama.com in the Investor Relations section as well as on SEDAR. Before we start, I've been asked by Dollarama to read the following message regarding forward-looking statements. Dollarama's remarks today may contain forward-looking statements about its current and future plans, expectations, intentions, results, levels of activity, performance, goals or achievements or any other future events or developments. Forward-looking statements are based on information currently available to management and on estimates and assumptions made based on factors that management believes are appropriate and reasonable in the circumstances. However, there can be no assurance that such estimates and assumptions will prove to be correct. Many factors could cause actual results, levels of activity, performance, achievements, future events or developments to differ materially from those expressed or implied by the forward-looking statements. As a result, Dollarama cannot guarantee that any forward-looking statement will materialize, and you are cautioned not to place undue reliance on these forward-looking statements. For additional information on the assumptions and risks, please consult the cautionary statement regarding forward-looking information contained in Dollarama's MD&A dated June 13, 2019, available on SEDAR. Forward-looking statements represent management expectations as of June 13, 2019, and except as may be required by law, Dollarama has no intention and undertakes no obligation to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise. I would now like to turn the call over to Neil Rossy.

N
Neil Rossy
CEO, President & Director

Thank you, operator, and good morning, everyone. Fiscal 2020 is off to a good start for Dollarama, with strong top line growth, fueled by store openings and solid comparable store sales, combined with the efficient management of our operations. These factors contributed to a 6.5% increase in diluted net earnings per share year-over-year. We recorded comparable store sales growth of 5.8% in Q1, which includes a notable increase in units per basket and store traffic. This was achieved thanks to a strong consumer response to our value proposition, successful category management and merchandising tactics and the popularity of for Easter product offering, among other factors. Gross margin came in lower than last year at 42.1% of sales, due to a slight decrease in product margins, higher sales of lower-margin items and the timing of certain logistics costs. Keep in mind that we continue to operate in a low-inflation environment in which retailers are more reluctant to pass on cost to consumers. On the operational front, we opened 11 net new stores in Q1 compared to 10 in Q1 last year. Total store count rose to 1,236. Our store pipeline is strong, and we are on track to meet our target of 60 to 70 net new stores in fiscal 2020. Our distribution center expansion project is also proceeding well and now entering its final phase, on time and on budget. The final phase consists of the integration of the new building extension with the existing facility and installation of equipment such as conveyors. This work is ongoing and will continue over the coming months. We expect to be fully operational before the end of the current calendar year. Once completed, our expanded distribution center will enable us to very comfortably support our long-term growth plans of 1,700 stores by 2027. Looking now at Dollar City in Latin America. We opened 11 net new stores in their first quarter ended March 31, 2019, bringing their total number of stores to 180, with 82 in Columbia, 44 in El Salvador and 54 in Guatemala. As a reminder, we provide sourcing services and business expertise to Dollar City, while they own and operate the chain. We have an option to acquire a 50.1% interest in the business starting in 2020. Michael, over to you.

M
Michael Ross
Chief Financial Officer

Thank you, Neil, and good morning, everyone. So before I dive into our performance this quarter, a quick note on a significant accounting change. Several of our key financial metrics, including gross margin, EBITDA and EBITDA margin have been impacted by the new lease accounting standards, IFRS 16, that came into effect on February 4, 2019. Prior year financial information has been restated to reflect IFRS 16 on a consistent basis. As a result of this new standard, most occupancy costs related to lease properties are no longer expensed in the gross margin as they are recorded on the balance sheet as a right of use asset, offset by a lease liability. The asset is depreciated on a straight-line basis or the term of the lease while the liability accrues a discounted interest expense and is reduced as we make lease payments over the remaining term of the lease. With that in mind, let's take a look at the results for the first quarter of fiscal 2020 in more detail, which were driven, once again, by a strong performance across our key financial metrics. Sales were up 9.5% to over $828 million and same-store sales increased by 5.8%. Neil provided some color on what drove this strong performance. We also continued to see an increase in the penetration of payment by plastic versus cash as the credit card penetration rate continues to increase 2 years after the chain-wide acceptance of this payment method. Gross margins stood at 42.1% of sales. Lower gross margin year-over-year is attributable to a slight decrease in product margin, higher sales of lower-margin items and the impact of certain logistics costs associated with the temporary inefficiencies at our distribution center. The impact of these logistics costs will be felt throughout the year and have been factored into our full year gross margin guidance range. On the other hand, we expect gross margin to be positively impacted by merchandising and product mix initiatives in the second half of this year. G&A was very strong this quarter at 14.7% of sales. This can be explained by the positive impact of the annualization of nonlabor-related initiative, implemented at the end of Q1 last year. And in this case, the positive impact of this initiative is expected to subside in the remaining quarters of fiscal 2020. So EBITDA was up 4.1% to $226.8 million, representing 27.4% of sales. Net earnings were $103.5 million, a 1.9% increase over the prior year and diluted earnings per share grew 6.5% to $0.33. CapEx for Q1 of fiscal 2020 totaled $30.3 million compared to $64.2 million in the prior year when the Corporation acquired a previously leased distribution center for $39 million. Looking at capital allocation, our broad -- our Board excuse me, approved a quarterly dividend of $0.044 per share. On another note, we took a pause from share repurchases under our normal course issuer bid in Q1 in order to maintain our leverage ratio in the range of 2.75x adjusted debt-to-EBITDAR. Instead, free cash flows were used for working capital and capital expenditures. Finally looking at our outlook for fiscal 2020 based on first-order performance, we are reiterating our full year guidance across all key metrics, net new stores, gross margin, SG&A and EBITDA as a percentage of sales. We are also revising upward our full year assumption for comparable store sales by 50 bps to a new range of 3% to 4%. Please note here again that our guidance range have been restated to reflect IFRS 16 where appropriate. Our net new store target is at 60 to 70. We expect gross margin to be in the range of 43.25% to 44.25% as modified per IFRS 16 due to the capitalization of occupancy costs to the right of use asset that gets depreciated. SG&A as a percentage of sales remains in the range of 14.25% to 14.75% and EBITDA margin in the range of 28.5% to 30% as modified per IFRS 16. CapEx for the fiscal 2020 stays in the range of $130 million to $140 million, which includes the remaining commitments for the distribution center expansion, new store openings, maintenance and renovations as well as IT projects. If we exclude distribution center expansion costs and store growth CapEx, we are aligned with the historical capital intensity ratio of approximately 2% of sales. With that, I will now turn it over to Neil for concluding remarks.

N
Neil Rossy
CEO, President & Director

Thank you, Michael. In conclusion, I would like to say a few words about the last year and our priorities in fiscal 2020. There is no question that the retail environment was more challenging in fiscal 2019. On one hand, our competitors were reluctant to pass on higher costs through price increases and on the other hand consumer spending was more sluggish at the macro level. We responded with purposeful decisions with the long term in mind in full knowledge of the potential shorter-term impact this could have on product margins. We made the strategic decision to be aggressive in maintaining our strong value proposition. We believe this was the right approach to which has been validated by the strong top line growth in Q1. We continue to reinvest in our strong value proposition to tweak our merchandising and to enhance the shoppers in-store experience. Consumers are responding favorably. We will continue on this path as we execute our growth strategy with discipline, and as we continue to improve our productivity and operational efficiency. Our business model is strong and our growth potential remains compelling in the short term and into the future. I am confident that we will continue to grow profitably and to create sustainable value for our shareholders. With that, I will now turn it over to the operator to take questions from financial analysts. Thank you.

Operator

[Operator Instructions] The first question is from Irene Nattel of RBC Capital Markets.

I
Irene Ora Nattel
Managing Director of Global Equity Research

I think what everyone is struggling with this morning is the very strong same-store sales print and at a more granular level, what were some of the initiatives that drove that? But the offset of the gross margin level and where the confidence comes from in your ability to deliver gross margin in your guidance range for the balance of the year?

M
Michael Ross
Chief Financial Officer

Okay. So it's Michael, I'll take that. So part of the -- as I mentioned in the script, part of the decreasing gross margin is attributed to logistics costs. These are onetime logistics costs that will continue throughout the year and are related to the integration, if you want, of the new DC -- the expansion and integration of the 2 buildings, if you want, of the new DC. So last year, we had purchased the land and the buildings that were on them. We demolished those and built separately from the DC where we were operating from, so we built up that complex. This year, since the beginning of the year, we've been integrating the old with the new dismantling equipment and moving things around and then still have been incurring costs because of that. Now these, obviously, will be onetime costs. The DC is not finished, as we mentioned also, and we'll continue the integration of that over the next couple of -- the next 3 quarters. And so we'll fill that and by the end of this year it should be completed. So that's one part. Now the outlook we gave you factors that. So we -- despite this, we do feel confident that our margin will stay within the range of 38% to 39% using the prior accounting way of doing things, like you were used to. So the other component was, there was a reduction or an increase in the cost of goods or a reduction in the margin of goods, a slight one and also as we told you, and it's still the case, we haven't been passing on more costs. We do a bit of markups like we did last year, but again, we don't feel that -- or we haven't been passing on costs and doing -- ramping up our markups. So -- and obviously -- and for the expected gross margin of the year, in other words the outlook, we assume a bit the same conditions that we're living through today. So I think we project like it was last year, more stable environment from that point of view. And so those are the main components. And we did have increased sales of lower price point, more on the consumable side. These are -- it's not added SKUs from on that side, it's simply that with the productivity initiatives we did internally more lower price point sales were stimulated and so that also transpired into the results.

I
Irene Ora Nattel
Managing Director of Global Equity Research

So I guess the question then, Michael, is, given everything that you just said, sort of what has to happen for you to reach the higher end of the gross margin guidance range? Because it's -- the question really is around what's perceived to be current absence of operating efficiency probably because the DC initiative. So what has to happen to get to the higher end of the range versus the lower end of the guidance range?

M
Michael Ross
Chief Financial Officer

Right. So the -- and we're going to see that in the second half of the year happening and where we've got the bigger sales period, the higher seasonal item sales. And the -- we expect that, for example, product margins should improve in those last 2 quarters by -- from the mix of the products that we'll be selling in that period. Logistics cost impact is higher at the beginning of the year and although it will impact the next quarters, it will slow down towards the end of the year and so those are the main factors. So yes.

I
Irene Ora Nattel
Managing Director of Global Equity Research

Okay. And then just one other -- one unrelated question, then I'll pass it on. I suspect, to [ more on this subject. ] You didn't -- you weren't active on the NCIB in Q1. Does that mean that we shouldn't expect much activity as we move through the year, or do you see a resumption on the NCIB as we move through the year?

M
Michael Ross
Chief Financial Officer

Yes -- no. it's going to resume because typically Q1 is the quarter where we have the least cash flow generation; and two, as you all know, our comfort zone is around 2.75x adjusted debt-to-EBITDAR. We're more in the range of 2.83x. So that's the main reason why we haven't been buying back shares, so we said we would respect that structure. And so being at 2.85x at the end of the quarter, it's slightly above that level. And as we move out in time, Q2, Q3, Q4, you should expect with the new -- the cash flow coming in, that leverage falling back down and then buying back shares again.

Operator

The following question is from Patricia Baker of Scotiabank.

P
Patricia A. Baker
Analyst

Just want to circle back on the same-store sales. It's pretty impressive that you're able to drive 5.8% same-store sales and as you indicated, more units in the basket, all that in the absence of the normalized level of inflation. Can you speak to some of the more effective tactics and merchandising strategies that permitted you to really drive the items per basket?

M
Michael Ross
Chief Financial Officer

Yes. So the -- so what stimulated -- as I was mentioning when touring because we don't get the benefit of inflation, in other words, passing on cost and because we don't have the benefit following the introduction of higher price point, the only thing left to stimulate more sales is unit sales and traffic. So we -- obviously, we don't want to publicly disclose our tactics and specific tactics on how we did that, but it certainly worked, and we're doing everything to keep it working for the rest of the year. And so it's -- Neil mentioned that we had better tools, better tools meaning more information. We hired competencies, if you want, to help us understand a bit more the addressable market and, I think, Neil, you could say it even better than I, but...

N
Neil Rossy
CEO, President & Director

I think you said it fine. In the end, we agree with you. We think it's fantastic.

Operator

The following question is from Kenric Tyghe of Raymond James.

K
Kenric Saen Tyghe
Senior Vice President

Michael, just on the gross margin performance in the quarter, you sort of highlighted that obviously that was very strong. But it would appear there was very strong sell-through of high-ticket items, in other words, getting that value proposition more right or corrected at that sort of $4 type price point, but we still saw obviously, a margin drag because of the, as you said, lower margins of those price points. Could you just make sure we're understanding exactly what happened and why the size of the drag, which is, obviously, an offset on that same-store sales number?

M
Michael Ross
Chief Financial Officer

Right. So the 3 components, one is logistics. So logistic is definitely one component. And if we mentioned it, it's because it's significant enough to be mentioned. Then there's the added sales of lower price point items, so that automatically -- so the good news is, it's not that we're replacing a higher price point by a lower price point, it's just that instead of selling one, we're selling 2 of that lower price point. So in terms of volume, it's a lower price point item, but you're selling more of it. And the third one is effectively because we're not -- still not passing on cost, and I think you -- we've all seen a lot of our competitors and their recent disclosures showing reduced margins on their side is that we're -- we all get inflation, but we're still not passing that on. So it's normal to see a bit of impact on our margins of the products we were sourcing. So those are the 3 components. One of those is a onetime for this year that we won't -- that we shouldn't see in next year because it's -- it'll be fixed, it's the DC. The other we will still encourage is the sell of the lower price point items but not to the detriment of higher price point. It's not that we're -- we don't want to sell our higher price point item. And so we expect -- we're in Q1, the lowest quarter sales of the year and we expect more so in Q3 and Q4 where you get the higher price point -- the higher margin items, the seasonal stuff kicking in to improve the margin in that second half of the year.

K
Kenric Saen Tyghe
Senior Vice President

And if I could just ask one more quick question. On the same-store sales performance, was it fairly -- is there anything we need to think about either by way of category or events in quarter that perhaps were bigger than expected or performed better than expected? Or is it a fairly clean same-store sales print?

M
Michael Ross
Chief Financial Officer

Fairly clean same-stores sales print.

Operator

The following question is from Jim Durran of Barclays.

J
James Durran

Yes. I just wanted to go back to the comp store sales conversation a bit. I know from touring the stores that one of the things you did is put the, I'll call it, the temptation island in front of the checkout in a number of stores. Like how broadly is that now distributed through the network?

N
Neil Rossy
CEO, President & Director

Half of our stores have a queue line.

J
James Durran

And would it be unfair to say that that's had a material benefit to the comp store sales number this quarter?

M
Michael Ross
Chief Financial Officer

No, it did have an effect for sure.

J
James Durran

And is there any other initiatives that you've talked about in the last couple of quarters trying to get hold of the situation that you could talk us about that you've deployed now and that would give us a sense of the sustainability of that support to comps?

M
Michael Ross
Chief Financial Officer

No. Well it's a whole bunch of things, as you've been used to in the past that, some of which help directly to reduce costs, but also are aimed by, for example, giving us more visibility on our inventory, the movement to better replenish, to better merchandise, initiatives sometimes give you both. So it's a combination of all of that, but the only real new thing that we mentioned to you over the past, now it's going to be the third quarter, it's emphasis on category management and using those tools or that information that those tools give us to maximize our offering.

J
James Durran

Okay. And did weather have a negative effect on new business at all in the quarter?

M
Michael Ross
Chief Financial Officer

No.

J
James Durran

And finally, just with respect to the new expanded capacity on your DC, do you expect that initially because you got excess capacity that the cost -- handling cost per case will go up before it has an opportunity to go down through efficiency? Or how do -- how should we be thinking about how that's going to progress as that new facility comes on stream?

N
Neil Rossy
CEO, President & Director

I don't think that the difference between that larger facility being less than efficient to perfectly efficient will have any material effect on our costs, to be honest. So I don't believe that will be the case.

J
James Durran

So we should just think of it as, you can handle more growth?

N
Neil Rossy
CEO, President & Director

Correct.

J
James Durran

And there's no sort of automation or other efficiencies that you'll grab that might be -- give you an opportunity to materially reduce your handing costs?

N
Neil Rossy
CEO, President & Director

You're right. Because the way it works is, you build your functionality closest to, let's say, the automation and then as you keep expanding, in fact, the areas that are being worked on physically are a little further from the actual automation. So if anything, it allows you the ability to expand and have a larger store base, but it gets a little less efficient rather than more efficient, but even at that, it's not material.

Operator

The following question is from Peter Sklar of BMO Capital Markets.

P
Peter Sklar
Analyst

Michael, on the 170 basis points deterioration in gross margin, and you keep referring to the logistics costs, can you frame as like what the magnitude of that was? Like is that like 1/3 of the margin compression or 1/2 or 1/4, is there anything you can wrap around that?

M
Michael Ross
Chief Financial Officer

Yes. Good try, Peter, but no, we won't disclose what it is. But if we mentioned it, it's because it was significant enough for us to mention it.

P
Peter Sklar
Analyst

Okay. And when you're talking about the impact of mix -- of your sales mix and the impact that had on margin, I think, you're implying that lower price point items carry lower margins. In traditional retailing, typically it's higher price point items that carry lower percentage margins, although they have hire dollar margins. Is yours like the flip-flop of that?

M
Michael Ross
Chief Financial Officer

Yes. So in other words, the growth here -- if you look at in -- we disclose in -- that our consumable mix went up from 39% to 41%. So that consumable mix, if you remember, so 16% is seasonal, that's our higher margin mix; second, general merchandise; and third, consumables. So it's that consumable mix portion that grew, that is lower margin, if you want, than the other. So you can have some higher price point and lower price point but a lot of those are lower price point items.

N
Neil Rossy
CEO, President & Director

So you're -- what you said is correct, but it depends on the category of goods of the lower price point items.

P
Peter Sklar
Analyst

Okay. And Neil, in your remarks, you said that Dollarama is aggressively maintaining a strong value proposition. What does that mean? Does that mean you're lowering prices and margins? Or does it mean you have -- in terms you have more assortment of the entry-level price points. Could you just explain what that statement means?

N
Neil Rossy
CEO, President & Director

Basically it means that, speaking to the question of inflation in the market, we're just at a time when the market is less stable, like it is now, where the retailers in the market are being more wary of price increases, we are going to be the least aggressive to raise prices. And so we want to just take our time and make sure our relative value offering, which is our bread and butter and what we do, that, that special sauce remains what it is and that it's a focus to the buyers to ensure that: one, we have an offering at our lowest price points in every category; and two, that we are competitive at all of those price points. That's all I'm saying.

P
Peter Sklar
Analyst

Okay. So when you talk about inflation, you're talking about like product inflation, not overhead inflation and labor inflation?

N
Neil Rossy
CEO, President & Director

Mostly exactly what you just said, but it entails all of it, to be honest.

P
Peter Sklar
Analyst

Yes, okay. And lastly, Michael, the option to acquire the interest in Dollar City which kicks in, in February 2020. What is the term of that option?

M
Michael Ross
Chief Financial Officer

Well, we don't disclose that, Peter. But it does begin at that date, contractually...

P
Peter Sklar
Analyst

Well, actually there is some term. It's not like you have to decide.

M
Michael Ross
Chief Financial Officer

Yes -- no. No, it's not that specific date. It goes beyond the year, I would say that.

Operator

The following question is from Mark Petrie of CIBC.

M
Mark Robert Petrie

Yes. So obviously, you've touched on this a number of times now, but I just wanted to ask you again, with regards to sort of the strategic decision to invest in the value proposition, obviously, the same-store sales growth would suggest, this is paid off in the minds of consumers, but at the same time, the gross margin investment was material, EBITDAR growth was the lowest we've seen. It sounds like you've got sidelines to gross margin flattening out. So should we think of this as effectively like a one-year initiative to sort of rebalance and invest in that value proposition? And then if that is the right way to think about it, what sort of risks do you see to how consumers perceive value once that initiative rolls off?

M
Michael Ross
Chief Financial Officer

Well it's always with -- it's not like we throw something out there once and then we look at it, this is managed daily, so -- like Neil said. And as you all know, we do 25%, 30% refresh. This is done throughout the year every week. There's something going on evaluating markups, looking at the market, looking at the opportunities and for the margin improving over the quarters, I kind of explained through logistics in fact of that how that naturally happens. The other portion is the seasonal stuff, the Halloween and Christmas seasons, which are the biggest are towards in the second half of the year with the higher margins. And so it's monitoring it like that. So if inflation does kick in later in the year, then we'll reevaluate and see how we follow that or not. But clearly, in terms of compelling value, as you just stated, 5.8% same-store sales, 0.9% traffic, clearly shows that -- as we told you last year, that compellingness is still there, and that's our whole business model. It's all about compelling value or price differentiation. And for us, it's managing it like we've always done and nothing will change this year.

M
Mark Robert Petrie

Okay. And then, again, it seems like the gap between total sales growth and same-store sales growth has narrowed a little bit relative to the store openings and I mean, I know that timing can be a swing factor but it does imply slightly slower new store ramp-up. I'm just interested to hear how the block of stores that you opened in the second half of last year, how have they ramped relative to other recent cohorts?

M
Michael Ross
Chief Financial Officer

No, it's still -- they have been ramping up very well. The other little may be color that your -- it's -- it can be Dollar City. As you know we account for a portion of the revenues of Dollar City. As Dollar City grows, the direct shipment increase and the shipments that go through our network decrease, so that has a small impact, too. So just -- there's a bit of noise in there that relates to Dollar City also.

M
Mark Robert Petrie

Okay. And then just the last one, I mean, in terms of the same-store sales outlook, you did bump it, but obviously the Q1 number was well above even the higher range. Is this just sort of conservatism or are there other drivers or risks that you see to bring the comps back to the range of what we saw last year?

M
Michael Ross
Chief Financial Officer

We're going to do our best to beat that range. You can be sure about that. But it's too reflecting on what we see today and what we're comfortable in disclosing.

Operator

The following question is from Brian Morrison of TD Securities.

B
Brian Morrison
Research Analyst

Michael, if I can just follow up on the same-store sales growth. I think you said on the consumable side as you invest in lower price points drove units, it went from 39% to 41%. Can you just quantify how much of the same-store sales growth in the quarter was attributed to that strategy?

M
Michael Ross
Chief Financial Officer

Yes -- no, we don't disclose it, but you can appreciate it through the fact that the mix grew from 39% to 41%. And like we talked about, it's a mix of making sure we've got the best products at the best price, but also, Neil mentioned, the initiatives we had at the chain level with the queue line, so it's all of that kicking in and so that's the main explanation. We don't -- we won't carve out more.

B
Brian Morrison
Research Analyst

Okay. Put in another way, was that the most important driver this quarter?

M
Michael Ross
Chief Financial Officer

No. No. It's all -- like we said, it's all categories did very well.

B
Brian Morrison
Research Analyst

Okay. I guess when I look at the shift towards more units through lower margin consumables, I'm just curious, is there a long runway that this can drive further traffic in basket next year or -- in order to maintain or sustain that revised comp that you put out there? Or will there be some level of importance towards returning to inflationary price environment or introduction of a new price point?

M
Michael Ross
Chief Financial Officer

Yes. So we haven't factored inflation like I said. We factored normal inflation like last year. We are going to do some markups like we did last year, but much less in what we've seen in prior years. So if we do inflationary pressures -- if inflation -- or put another way, if our competitors start passing on more cost and we feel we have that opportunity, well that will be over and above.

B
Brian Morrison
Research Analyst

What I'm getting at is, is there a long runway here that you can continue to stimulate traffic and units with the new strategy?

M
Michael Ross
Chief Financial Officer

Well, long -- yes. I mean, we -- yes, hopefully, there is. That's what we're looking for.

B
Brian Morrison
Research Analyst

Okay. Last one, just housekeeping, Michael. I can go through the notes, but can you just outline the annual impact on the decline in rent, increase in G&A and increase in interests from IFRS 16? Just high-level what those numbers are approximately?

M
Michael Ross
Chief Financial Officer

Yes. So Q1 was about $50 million for improved EBITDA with the operating lease, which was capitalized. You've got $11.7 million, which was additional interest expense and $39 million of depreciation expense. On the whole year, for what will be capitalized, that's about $200 million of operating leases.

Operator

The following question is from Derek Dley of Canaccord Genuity.

D
Derek Dley
MD & Consumer Products Analyst

Just switching gears a little bit to Dollar City. Could you comment just on any metrics that you're seeing there other than net new store openings? I mean can you give us any idea of how revenue growth has been occurring within those stores?

M
Michael Ross
Chief Financial Officer

No, I'm sorry. It's -- yes, what we gave to-date is, obviously doing very well on the store base. Revenues per square foot in Canadian dollars is better than -- or equal or almost better than what we're doing here and store size 6,500 square feet-ish and that's about it for now. And we'll see if you exercise the call, we'll see what we disclose then.

D
Derek Dley
MD & Consumer Products Analyst

Okay. Appreciate that. And then, how about on the bulk buying e-commerce initiative? Is it roughly in terms of sales contribution? Would it be similar to that of Dollar City?

M
Michael Ross
Chief Financial Officer

Well no. It has nothing to do with that, and we're not attempting to try that. But as I told you, for the bulk sale, it's for the purposes of projection. It's a very small amount this year, next year. Again, this was for convenience purposes and do not attribute any value to that other than the value of being more convenient and looking at our -- improving our customer service.

D
Derek Dley
MD & Consumer Products Analyst

Okay so -- but it'd be safe to say that you haven't seen any cannibalization from the bulk sales into your consumer channel?

M
Michael Ross
Chief Financial Officer

No. No. No.

Operator

The following question is from Vishal Shreedhar of National Bank.

V
Vishal Shreedhar
Analyst

On these merchandising initiatives that you were talking about last quarter, and that we're seeing the results from this quarter to stimulate the traffic, how far are you in terms of implementing them? Like are you -- is there a lot more opportunity associated with them in the quarters ahead? Have you cycled this, or how should we think about that?

N
Neil Rossy
CEO, President & Director

I would say we've done what we wanted to do, and whether continuing to maintain what we did creates the same results or not is not something I can project on. But I like where we're positioned in the market on relative retails and competitiveness and offering and mix. And so maintaining what we've done is the goal at this point.

V
Vishal Shreedhar
Analyst

Okay. And the benefits from the better data usage, is that reflected in this? And I know it's difficult to isolate, but is that reflected in this comp or are there more things that will come from that looking forward?

N
Neil Rossy
CEO, President & Director

No, it is not reflected in this comp. And again, I cannot tell you what that will translate into in the future, but I can tell you it is not reflected at all in this comp.

V
Vishal Shreedhar
Analyst

Okay. And is that early days kind of, the -- analyzing the data and will take time for you to implement the strategies? Or have you been on it for some period of time now?

N
Neil Rossy
CEO, President & Director

We're on it, but it's too early in the process to tell you which strategies we are or are not going to execute.

V
Vishal Shreedhar
Analyst

Okay. And just a common question here for Michael. On the SG&A, what initiatives are now the key initiatives that you are implementing in order to improve the efficiency?

M
Michael Ross
Chief Financial Officer

Well, we've got a number of initiatives, obviously, and like I told you in the past, even the initiatives we started out 7, 8 years ago, you add -- you're always turning on some certain functionalities, but we don't have big impactful initiatives this year like we've seen last year. So for Q1, we have the annualization of that nonlabor related initiative that we had last year, that came in much better than we had anticipated, that had allowed us to offset that Ontario minimum wage hike. We have started that initiative at the end of Q1. So this year, we're getting that nice little bump in Q1 that's helping us that benefit, but that will not transpire in Q2, Q3 and Q4. So we'll come back to more normal differences between quarters. So like I said, it's harder and harder. The lower hanging fruits are definitely behind us, and now it's grinding it out and generating as much as we can from that.

Operator

The following question is from Keith Howlett of Desjardins Securities.

K
Keith Howlett

I'm wondering if you could speak to the cadence of same-store sales growth February, March, April?

M
Michael Ross
Chief Financial Officer

February, the sales cadence. It was as normal. Last year, if you recall in April, we had poor weather conditions, so this year, we were comping against that, but we didn't feel -- this year, in terms of weather, we didn't feel any weather issue specific to this year, whereas last year we did in April.

K
Keith Howlett

So were the comps sort of in the 5.8% range through each of the 3 months?

M
Michael Ross
Chief Financial Officer

I'm not going to split it between all of them, but they were good. I mean, they were good throughout.

K
Keith Howlett

And you didn't feel any -- you didn't feel the weakness in spring merchandise as you did last year? It was a normal spring?

M
Michael Ross
Chief Financial Officer

Yes. But it was a bit easier because we were comping against a softer April last year.

K
Keith Howlett

And then just on the consumables. The consumable mix was 41% last year. So is it still moving higher than 41%?

M
Michael Ross
Chief Financial Officer

It moved from 39% to 41%. That's where we're at for the time being.

K
Keith Howlett

So you are still -- in Q1, you're at last year's 41% level?

M
Michael Ross
Chief Financial Officer

Yes, well, we don't disclose it by quarter, so the AIF that we just reported as of that date.

K
Keith Howlett

Right. And then just in terms of sourcing in China, do you have any benefit from U.S.-China trade issues? Or no impact or...?

M
Michael Ross
Chief Financial Officer

The situation between the U.S. and China has caused instability, for sure. So a lot of Chinese orders, the production is being moved from China to other countries. Often those other countries are Asian countries, and often those factories taking the orders are still Chinese-owned companies or manufacturers in the other Asian countries. However, even if it's a Chinese factory, if it's in Thailand or Vietnam or somewhere else, Malaysia, what have you, they don't face the tariffs that they would if it was actually shipping out of China. So the movement of those orders from the Chinese Mainland has certainly left some production gap in China, and so the market for orders in China now for the rest of the world is a little softer. And so we're trying to take advantage of that, but it's still too early to appreciate the impact that might or might not have.

K
Keith Howlett

And then just 1 question, items priced $1.25 or less, those items are growing as a proportion of sales again. There used to be a policy -- I mean, a soft policy that food products would not be priced above $2. So I'm just wondering, is the proportion of consumable products that are priced at $1.25 are less, significantly greater than other categories?

M
Michael Ross
Chief Financial Officer

Yes. As a rule, the answer is yes, and we do have a rule that food should be $2 or less. There is a small, minute handful of exceptions that come in and out, but really it's statistically insignificant. And so the answer to your question is, relative to the balance of our store, the answer is yes.

K
Keith Howlett

And then just finally, on the queue lines, have you accelerated that? Or you pretty much rolled out the same number in Q1 that you did in Q4 and Q3 last year sort of thing?

M
Michael Ross
Chief Financial Officer

It's a steady pace. It's like last year. So like we said, we started this 2.5 years, much slower pace, but compared to last year, I'd say, we're more or less the same. So about 200 a year -- approximately 200 stores are dealt and converted a year.

Operator

The following question is from Edward Kelly of Wells Fargo.

E
Edward Joseph Kelly
Senior Analyst

Few questions for you. Just a follow-up on the comps. I was hoping, could you maybe give us any color around what you're seeing so far in the second quarter? Maybe notice any notable change in May, early June in terms of trend?

M
Michael Ross
Chief Financial Officer

No. We don't comment on the second quarter. Sorry, Ed.

E
Edward Joseph Kelly
Senior Analyst

Okay. And then just taking a step back, could you provide a bit more color in terms of what you're seeing from the consumer? I mean, obviously you mentioned sluggishness. I'm just kind of curious as to whether you've seen much change underneath of all this? And I'm not sure to what extent the work that you do internally to provide you with more insights around that?

M
Michael Ross
Chief Financial Officer

No change.

N
Neil Rossy
CEO, President & Director

Really no change for now.

M
Michael Ross
Chief Financial Officer

Yes. And as I said earlier, the buyers, everyone is -- it's a daily thing. It's not like once a month we sit down and decide to look at the market. It's feeling it out, it's through the supply base, it's through the comp shop and everything else that goes on. So but for the time being, like Neil said, it's no, we don't feel any -- it's neutral.

E
Edward Joseph Kelly
Senior Analyst

All right. And just lastly for you on Dollar City. Can you maybe just help us understand a bit what the variables that you are considering as you contemplate the decision to exercise the option?

M
Michael Ross
Chief Financial Officer

Well, it's finally -- when you're looking at finalizing that due diligence process, it's a lot of things, it's not like just one thing. Obviously, we've covered a lot of the risks or exposures through working with these potential partners for the past 8 years, so in terms of implementing system, culture fit, all of that, obviously, that's working very well. So if we do exercise the cause, you don't have to deal with that at the same extent that if it was an M&A. And it's appreciating the market, just monitoring everything until it's time to do it, and so it's nothing more, nothing less.

E
Edward Joseph Kelly
Senior Analyst

Does the difference in the margin structure and, I guess, presumably return, does that bother you?

M
Michael Ross
Chief Financial Officer

No. I mean it preoccupies us in a sense that, obviously we don't want to go there if there's no margin. It needs to be accretive. So that's clear, and we gave you some information on the top line, where obviously they are doing very well, and we would not exercise the call if we felt that there wasn't any interesting bottom line. And so -- and that will -- we'll find out soon as we exercise the call, if we do.

Operator

There are no further questions registered at this time. This concludes today's conference call. Please disconnect your lines at this time. And we thank you for your participation.