Shiseido Co Ltd
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Intrinsic Value
The intrinsic value of one Shiseido Co Ltd stock under the Base Case scenario is 4 419.54 JPY. Compared to the current market price of 2 729 JPY, Shiseido Co Ltd is Undervalued by 38%.
The Intrinsic Value is calculated as the average of DCF and Relative values:
Valuation Backtest
Shiseido Co Ltd
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Fundamental Analysis
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Shiseido Co Ltd
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Shiseido Co. Ltd., founded in 1872, is a storied Japanese cosmetics company that has evolved into a global leader in beauty and personal care. Renowned for its commitment to innovation and high-quality products, Shiseido has successfully navigated cultural shifts and changing consumer preferences, establishing a diverse portfolio that includes skincare, makeup, fragrance, and hair care. The company’s deep-rooted heritage in art and science fosters a unique blend of traditional craftsmanship with cutting-edge technology, targeting various demographics from luxury consumers to everyday users. Its ability to appeal to both Western and Asian markets further underscores Shiseido’s adaptability, a...
Shiseido Co. Ltd., founded in 1872, is a storied Japanese cosmetics company that has evolved into a global leader in beauty and personal care. Renowned for its commitment to innovation and high-quality products, Shiseido has successfully navigated cultural shifts and changing consumer preferences, establishing a diverse portfolio that includes skincare, makeup, fragrance, and hair care. The company’s deep-rooted heritage in art and science fosters a unique blend of traditional craftsmanship with cutting-edge technology, targeting various demographics from luxury consumers to everyday users. Its ability to appeal to both Western and Asian markets further underscores Shiseido’s adaptability, as the brand seeks to position itself as a catalyst for beauty worldwide.
For investors, Shiseido presents a compelling opportunity grounded in both financial stability and growth potential. With a strong balance sheet and consistent revenue generation—bolstered by a recent strategic emphasis on e-commerce and digital marketing—the company is well-poised to capitalize on the booming global beauty market, projected to grow significantly in the coming years. Additionally, Shiseido's commitment to sustainability and innovation, alongside partnerships with influential beauty influencers and local brands, reinforces its competitive edge. By harnessing the power of data analytics and consumer insights, Shiseido aims to capture emerging trends and preferences, ensuring it remains at the forefront of the industry while delivering value to its shareholders.
Shiseido Co., Ltd., a major player in the global cosmetics industry, operates through several core business segments. These segments can be broadly categorized as follows:
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Skincare: This is one of the largest segments for Shiseido, encompassing a wide range of products aimed at enhancing skin health and appearance. The skincare line includes cleansers, moisturizers, serums, and treatments, appealing to various demographics and skin concerns.
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Makeup: Shiseido offers a diverse range of makeup products, including foundations, lipsticks, eye makeup, and compacts. The brand focuses on combining functionality with aesthetics, often incorporating advanced formulations and application technologies.
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Fragrance: This segment includes a variety of fragrances for both men and women. Shiseido has several well-known fragrance brands under its umbrella and collaborates with renowned perfumers to create distinctive scents.
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Hair Care: This segment includes products designed for both professional and personal use, focusing on hair health and styling. Shiseido markets hair care products that emphasize quality and are often used in professional salon settings.
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Personal Care: Shiseido also produces personal care items, such as body care products and sun protection items. These products cater to daily hygiene and personal maintenance.
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Professional Business: Shiseido operates a professional division that develops products for beauty salons and spas, offering specialized treatments and products for professional use.
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Global Brands and Regional Brands: In addition to its own branded products, Shiseido manages a portfolio of global and regional beauty brands. This includes both luxury and more accessible options targeting different market segments and consumer preferences.
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Research and Development: Shiseido places a strong emphasis on innovation, investing in R&D to develop new technologies and formulations that enhance product efficacy and safety.
Shiseido's strategy often revolves around leveraging its heritage and expertise in beauty while adapting to changing consumer preferences, emerging trends, and technological advancements in the beauty industry.
Shiseido Co., Ltd. enjoys several unique competitive advantages that set it apart from its rivals in the cosmetics and personal care industry:
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Heritage and Brand Integrity: Founded in 1872, Shiseido has a rich history and heritage that resonate with consumers. The brand’s longstanding presence enhances its credibility and consumer trust.
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Innovative Research and Development: Shiseido invests heavily in R&D, leading to breakthroughs in skincare and cosmetics formulations. Their focus on incorporating cutting-edge technologies, such as high-performance ingredients and sustainable practices, keeps them at the forefront of the industry.
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Strong Global Presence: Shiseido has successfully expanded its market presence beyond Japan, particularly in Asia, Europe, and the Americas. This global diversification helps mitigate risks associated with regional downturns and leverages growth opportunities in emerging markets.
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Diverse Product Portfolio: The company offers a wide range of products across multiple segments, from high-end luxury brands (like “Clé de Peau Beauté”) to more accessible lines. This diversity caters to various consumer needs and preferences, allowing Shiseido to capture a broader market share.
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Commitment to Sustainability: Shiseido prioritizes sustainability across its operations, from sourcing raw materials to packaging and waste management. This commitment appeals to environmentally conscious consumers and enhances brand loyalty.
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Strong Marketing and Distribution Channels: Shiseido’s effective marketing strategies, combined with strategic partnerships with retailers and e-commerce platforms, ensure that its products are widely available and well-promoted.
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Cultural Relevance: By blending traditional Japanese aesthetics and values with modern beauty trends, Shiseido creates products that are culturally relevant and resonate with various demographics, especially among consumers interested in wellness and self-care.
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Customer-Centric Approach: Shiseido employs advanced consumer insight techniques to gather data on consumer preferences, which informs product development and marketing strategies. This customer-centric approach enhances customer satisfaction and brand loyalty.
In summary, Shiseido’s combination of heritage, innovation, global reach, diverse offerings, commitment to sustainability, and strong marketing strategies contribute to its unique competitive advantages in the beauty industry.
Shiseido Co., Ltd., as a prominent player in the cosmetics and skincare industry, faces several risks and challenges in the near future:
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Intense Competition: The beauty and personal care industry is highly competitive, with numerous global and local players. Competitors are continually innovating and launching new products, posing a risk to Shiseido’s market share.
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Economic Factors: Economic fluctuations, such as recessions or variations in consumer spending, can adversely affect sales. Luxury beauty products, which constitute a significant part of Shiseido's offerings, are particularly sensitive to economic downturns.
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Changing Consumer Preferences: The beauty industry is rapidly evolving, with trends shifting toward clean beauty, sustainability, and personalized products. Failure to adapt to these changing consumer preferences could lead Shiseido to lose relevance.
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Supply Chain Disruptions: Global supply chain issues, exacerbated by events like the COVID-19 pandemic, can pose significant risks. Disruptions in sourcing raw materials or shipping can impact production schedules and product availability.
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Geopolitical Risks: Shiseido operates in various international markets, making it susceptible to geopolitical tensions, trade policies, and regulatory changes in different countries, which may affect its operations and profitability.
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Sustainability Challenges: There is increasing scrutiny regarding environmental practices. Shiseido is under pressure to enhance sustainability initiatives, including reducing plastic use and ensuring ethical sourcing, or risk damaging its brand reputation.
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Digital Transformation: The shift towards e-commerce and digital marketing is crucial. If Shiseido cannot effectively leverage digital channels and technology to engage consumers, it may struggle to maintain its competitive edge.
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Regulatory Compliance: Stricter regulations regarding cosmetic safety and environmental impacts are being implemented globally. Compliance with varying regulations across different regions can be complex and costly.
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Brand Equity Management: As a brand with a rich heritage, Shiseido must balance innovation with its traditional values. Missteps in brand positioning or product launches may alienate loyal customers.
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Talent Acquisition and Retention: Attracting and retaining skilled professionals in a competitive job market is essential for innovation and growth. Failure to do so could limit the company's development capabilities.
By identifying and addressing these risks proactively, Shiseido can better position itself for sustained growth and resilience in an evolving market.
Revenue & Expenses Breakdown
Shiseido Co Ltd
Balance Sheet Decomposition
Shiseido Co Ltd
Current Assets | 482.2B |
Cash & Short-Term Investments | 116.4B |
Receivables | 155.1B |
Other Current Assets | 210.7B |
Non-Current Assets | 867.8B |
Long-Term Investments | 107.5B |
PP&E | 399B |
Intangibles | 287.2B |
Other Non-Current Assets | 74B |
Current Liabilities | 420.3B |
Accounts Payable | 146.7B |
Other Current Liabilities | 273.6B |
Non-Current Liabilities | 269B |
Long-Term Debt | 190.9B |
Other Non-Current Liabilities | 78.1B |
Earnings Waterfall
Shiseido Co Ltd
Revenue
|
987.4B
JPY
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Cost of Revenue
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-246.2B
JPY
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Gross Profit
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741.2B
JPY
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Operating Expenses
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-720.1B
JPY
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Operating Income
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21B
JPY
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Other Expenses
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-11B
JPY
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Net Income
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10B
JPY
|
Free Cash Flow Analysis
Shiseido Co Ltd
JPY | |
Free Cash Flow | JPY |
In the first half of 2024, the company faced a 4% decline in net sales from April to June and a 1% decline overall, primarily due to lower profits in Travel Retail and China. However, Japan and Europe showed strong sales growth, driven by core brands. Despite a challenging environment in China and Travel Retail, the company's robust local sales in Japan and Europe are expected to help achieve the full-year goal of JPY 55 billion in core operating profit. To combat weakening Chinese consumer sentiment, additional measures will be taken, including investment in focused areas and structural reforms.
What is Earnings Call?
Profitability Score
Profitability Due Diligence
Shiseido Co Ltd's profitability score is 47/100. The higher the profitability score, the more profitable the company is.
Score
Shiseido Co Ltd's profitability score is 47/100. The higher the profitability score, the more profitable the company is.
Solvency Score
Solvency Due Diligence
Shiseido Co Ltd's solvency score is 55/100. The higher the solvency score, the more solvent the company is.
Score
Shiseido Co Ltd's solvency score is 55/100. The higher the solvency score, the more solvent the company is.
Wall St
Price Targets
Price Targets Summary
Shiseido Co Ltd
According to Wall Street analysts, the average 1-year price target for Shiseido Co Ltd is 3 770.3 JPY with a low forecast of 3 030 JPY and a high forecast of 4 830 JPY.
Dividends
Current shareholder yield for Shiseido Co Ltd is .
Shareholder yield represents the total return a company provides to its shareholders, calculated as the sum of dividend yield, buyback yield, and debt paydown yield. What is shareholder yield?
Profile
Country
Industry
Market Cap
Dividend Yield
Description
Shiseido Co., Ltd. engages in the production and sale of cosmetics for men and women. The company is headquartered in Minato-Ku, Tokyo-To and currently employs 35,318 full-time employees. The firm operates in seven business segments. Japan segment sells of cosmetics, toiletries, personal care products, beauty food and over-the-counter drugs in Japan. China segment and Asia Pacific segment manufacture and sell cosmetics, toiletries and personal care products respectively in China and Asia-Oceania region excluding Japan and China. Americas and Europe segment manufacture and sell cosmetics and toiletries respectively in the Americas, as well as Europe & the Middle East & Africa. Travel Retail segment sells cosmetics and toiletries in duty free shops around the world except Japan. Professional segment sells barber and beauty products. The firm also conducts the frontier science business of cosmetic raw materials and medical drugs, as well as the food and beverage business and personal care product sales business.
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The intrinsic value of one Shiseido Co Ltd stock under the Base Case scenario is 4 419.54 JPY.
Compared to the current market price of 2 729 JPY, Shiseido Co Ltd is Undervalued by 38%.