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Good afternoon. Thank you for joining Atlassian's Earnings Conference Call for the Fourth Quarter of Fiscal 2020. As a reminder, this conference call is being recorded and will be available for replay from the Investor Relations section of Atlassian's website following this call.
I will now hand the call over to Matt Sonefeldt, Atlassian's Head of Investor Relations.
Thank you. Good afternoon, and welcome to Atlassian's fourth quarter of fiscal 2020 earnings call. Thank you for joining us today. On the call today, we have Atlassian's Co-Founders and Co-CEOs, Scott Farquhar and Mike Cannon-Brookes; and our Chief Financial Officer, James Beer.
Earlier today, we issued a press release and a shareholder letter with our financial results and commentary for our fourth quarter of fiscal 2020. These items were also posted on the Investor Relations section of Atlassian's website. On our IR site, we also have posted a supplemental presentation and data sheet. During the call, we'll make brief opening remarks and then spend the remainder of time on Q&A.
Statements made on this call include forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements.
You should not rely upon forward-looking statements as predictions of future events. Forward-looking statements represent our management's beliefs and assumptions only as of the date such statements are made. We disclaim any obligation to update or revise them should they change or cease to be updated. Further information on these and other factors that could affect the company's financial results are included in filings we make with the Securities and Exchange Commission from time to time, including the section titled Risk Factors in our most recent Form 20-F and quarterly 6-K.
In addition, during today's call, we will discuss non-IFRS financial measures. These non-IFRS financial measures are in addition to, and not a substitute for or superior to measures of financial performance prepared in accordance with IFRS. There are a number of limitations related to the use of these non-IFRS financial measures versus their nearest IFRS equivalents, and they may be different from non-IFRS and non-GAAP measures used by other companies.
A reconciliation between IFRS and non-IFRS financial measures is available in our earnings release, our shareholder letter and in our updated investor data sheet on our IR website. During Q&A, please ask your full question upfront so that we can easily move through to the next speaker. Also, please be patient if we encounter any disruptions or challenge in logistics, given we are individually dialing in from around the world.
With that, I'll turn the call over to Scott for opening remarks.
Thank you everyone for joining today and for your continued support. We want to start by saying we hope you and your loved ones are healthy. This is a dynamic moment in time for everyone, including our customers and our employees. As you've hopefully read in a shareholder letter, we had a strong business result in Q4 and the full-year. We now serve over 174,000 customers, of which 150,000 use our cloud products.
For enterprise customers, we are an increasingly important mission critical utility for enterprises going through digital transformations. Continuing momentum help drive $1.6 billion in revenue in 2020, as well as strong profitability and cash flow. As we turn our thought to fiscal 2021, we have three priorities to help up drive long-term success. First and foremost, just to continue supporting our customers and help them stay resilient and successful.
Second is to continue driving transformation into becoming a cloud-first company. Third, is to make significant progress in our large end-markets, agile development, ITSM, and non-technical work management. Halp and Mindville, the two acquisitions highlighted in our shareholder letter will help us across all three priorities. Because of the macro environment, now cloud focus, fiscal 2021 will be a challenging year. We'll play offense for to the long-term through the short-term headwinds.
We'll make choices other companies may shy away from relying on our past experience to guide our path forward. In success, we continue our transformation into a $5 billion global software leader. We provided more detail in many other updates in our shareholder letter issued earlier today. Before we move to question-and-answer, Mark and I want to both thank our employees who remain a source of strength and inspiration for us during these challenging times. You make unleashing the potential of teams possible.
With that, I’ll pass the call back to the operator.
[Operator Instructions] And your first question comes from Keith Weiss with Morgan Stanley. Please go ahead.
Excellent. Thank you guys for taking the question. And appreciate all the detail and some of the incremental detail that we're seeing in the shareholder letter. In the shareholder letter, you guys did a really good job framing out kind of the impacts that we're likely to see from a more aggressive push to the cloud and the investment that you guys are making behind the new solution. Can you talk to us a little bit about sort of the other side of the value, if you will, of what we could expect in terms of kind of average pricing per customer as they move to the cloud? What's the timeframe for realizing some of the yields on these investments and sort of as we look forward to FY 2022 and FY 2023? What are the expected benefits out of these, these investments you're making right here?
Keith, this is Scott first. I’ll just talk about sort of the macro of this, and then James can talk into this, sort of specifics. You know, as we said in our shareholder letter, moving our customers to the cloud is great for them and great for us. In the cloud, we can innovate faster for them, we get, you know, we can make improvements and get feedback from customers a lot faster. And for our customers, they benefit by not having to manage all the infrastructure and servers there and as they do, their total cost of ownership reduces significantly, even as though, you know, we take on a larger percentage of this workload. And so it's great for all of us and, you know, James can speak to the specifics, I guess, about how things might change over time.
Thanks, Scott. I’d just add the long-term economics in our view of the cloud are attractive as Scott indicated, both to our customers, but also to ourselves. And we see that in our ability to price in a way that reflects the value that we're creating for our customers. Of course, our customers enjoy the simplification that comes along with not having to operate their own software and servers. And what we intend to do over the medium-term is help smooth the pathway for particularly our larger server customers as they embark on their cloud migration journey.
We talked in the shareholder letter about how today we still have around three quarters of our paid users behind the firewall. And so, we're looking to, in essence, provide discounts to our cloud pricing to these larger server customers as they make their migration. This gives those customers time to adjust their budgets, to be able to realize these benefits around cost and complexity that I mentioned. So, we're comfortable that over time, this will be a good outcome, not just for our customers, but very much for our shareholders and our long-term growth.
Got it. That's super helpful. And maybe I could sneak in one follow-up. I was hoping you could give us a little bit more color on some of the recent acquisition, and in particular, how you think that changes your competitiveness, particularly in areas like ITSM? Thank you guys.
Sure, Matt, I can take that. How are you doing Keith? Look, we announced the Mindville acquisition today in, along with our shareholder letter. So, I hope you've all seen that and again, Halp, as Scott mentioned in the intro remarks during the quarter. Look, I think it goes to our, both of these go to our long-term philosophy that there's a line between IT and software development, that's increasingly becoming blurred. As the team is building software, the teams operating, deploying, and managing that software are becoming ever more shared or collaborating a lot more. And you can see that in both acquisitions.
It takes us further towards being the only company I suppose that has a broad platform for all sorts of technical team workflows. You can also look at Mindville specifically, as just a part of a sort of steady long-term progress of delivering more value for customers in the IT market. You know, obviously, with Jira Service Desk and Opsgenie and now MINDVILLE and Halp there. It is, as we've mentioned before, the fastest growing part of our business that is operating at large scale and this will go, you know, we think only continue that trend.
In terms of Mindville specifically, you know asset management or CMDB was the most requested area by customers of feature area, I suppose in that offering as people were taking it beyond a service desk into a broader service management offering and is a very prudent decision, we know the Mindville team well and I think we will work extremely well together. You can see that also in the shareholder letter we cited the example of Balyasny, which is a great customer example of large companies switching to the Atlassian platform for their broader, you know, ITSM needs.
Excellent. That's super helpful. Thank you guys.
Your next question comes from Alex Kurtz with KeyBanc Capital Markets. Please go ahead.
Yeah, thanks for the question, guys. So, I think there's a lot of investor discussion inter quarter about whether you would raise prices this fiscal year, fiscal 2021 given COVID and the impact you saw in the SMB space last quarter. So looks like in the shareholder letter, you will be, you know, pricing will be used, so maybe some additional color about the extended time versus prior years?
Well, I can jump in and take that one. I think we should really start by focusing on how we are very mindful of the challenges that our customers are facing in this macroeconomic environment, and we've reflected that view in a variety of our actions over the last few months. And pricing is another illustration of this point. So, yes, there would be some benefit of price in terms of our overall growth rates in fiscal 2021 year-over-year, but I would really describe this as a modest impact, certainly, versus the experience of the last three or so years.
So, I think that's very important to get context around. And then I just further say that where we do move forward with pricing actions it will be very much in support of our overall strategy that we've already been talking about today extensively around, accelerating the move to the cloud for our customers, given the benefits to them and given the benefits to our long-term model as well. So, only modest benefits from price in fiscal 2021 and very much movements that will be consistent with our strategy.
Okay, thank you.
The next question comes from Heather Bellini with Goldman Sachs. Please go ahead.
Thank you. This is [Caroline] on for Heather. Just jumping on the different strategies that you're going to be using to migrate customers to your cloud product. I was wondering, given that you listed a number of them, I mean, price cloud discounts is one of them, but you talked about partners R&D, new products migration tools, I was wondering if you can rank order those in terms of like which one do you think you would have the most impact? And then also on the discounts for enterprise server customers, I was wondering if you can give us a little bit more color on the terms of those discounts. And also, like, you know, weighing that versus the fact that last year you did a number, you did raise prices on server customers. I'm trying to figure out, how does that impact the migration versus the discounts you're planning to give? Thank you.
Yeah, hi, I can take the first part of that. Caroline, I'll leave the discounting section to James. In terms of the strategies, look, by far the most important strategy is just building a kick ass cloud offering. We've spent a lot of time and energy making sure our cloud products, the additions, the offering we have, and all of the capabilities is the best Atlassian experience that customers will get. If we don't have that, all of the other strategies aren’t going to be very, very helpful.
Second most important strategy, as we would say, is reducing the friction that takes for customers to move themselves over there in the long-term, and also giving them clear guidance about where we are investing, and how we see that transition happening over time. These are long-term moves, right. And customers make prudent investment decisions about how they're managing that, but at the same time, there's a lot of friction we can remove in the process.
You've seen that in our migration assistance that we've shipped and continually upgraded to allow you to keep your server and cloud instances running and live as you move your data over to allow you to do test runs of the data movements and all these sorts of things, right. All of these reduce the difficulty and the frictions of customers moving their data and the usage and their users across to those offerings, which as I said, we continue to make sure the best example of using Atlassian products. And then you had various others, as you mentioned, partner strategies, pricing strategies, and all sorts of other things.
I think, you know, our long-term consistency on all of those areas is probably the most important thing next to building just a really consistent offering. You've also seen us I would say; in terms of building that great offering continue to ladder out the different additions to cater to our breadth of customers that exists on premise. So, obviously, you saw the introduction of free in the last quarter or quarter and a half, and then the launch of enterprise at the end of last quarter in the cloud to handle the needs of those biggest customers.
It's still in our early access program, but it's going very well so far. That addition map in the cloud is something we didn't have to two, two-and-a-half years ago and we'd really work hard to continue to build out to not to all of the different customer segments that we have.
I’ll pass to James for the explanation of how cloud pricing discounts work.
Yeah, Thanks Mike. I’d just say, as you look at our list prices for our different deployment options, there's clearly a significant delta between the server prices and the cloud prices at different points along the user tier scale. Similar, but less so in terms of the comparison of list price between data center and cloud, and this embodies the recent price changes that we've made over the last few years. And so, while there is this list price delta, it's really important that we work with our customers to make sure that they are able to focus on the total cost of ownership equation, which we believe is attractive for them, particularly when you add to that the very significant investments that Scott and Mike have been talking about us making in our cloud products over a number of years now.
So, the concept behind the discounting that we talk about today is very much to give those server customers a multi-year ladder to gradually get them to the cloudless pricing, and that gives them the time to work internally within their organizations to sort through unlocking the cost savings, the complexity savings from not having to operate their own software, but instead tap into high quality cloud services.
Got it. Thank you so much.
Your next question comes from Gregg Moskowitz with Mizuho. Please go ahead.
Okay, thank you very much. Good afternoon, guys. In the shareholder letter, you mentioned that you would be making several short-term trade off in addition to the greater discounts for migrating server users to cloud, as well as the more modest pricing changes that you've been talking about, are there other steps that you also plan to take over the near-to-medium term that would amount to some sort of economic trade off or does that essentially capture it?
I can jump and take that one, Gregg. The other things I would just refer to really are the fact that as we continue to emphasize the cloud, invest in the cloud, help our customers migrate over to the cloud. Of course, there’ll be a reduction in the volume of our server revenues. We talked in the letter about the license line, which is now a relatively small part of our overall revenue base, only $20 million in Q4, for example, that license line during fiscal 2021 reducing by about half, and then the maintenance line. So, the annual maintenance for server customers staying about flat, and so this is very much what we've been talking about for a while now as we emphasize the cloud, emphasize moving to the cloud from behind the firewall products, particularly the server products.
So this is very much the continuation of that clear theme. And of course, the maintenance line has been heavily benefiting in recent years from price increases. So that's worth remembering as well. And I'd expect that that theme around the license line and the maintenance revenue line to build gradually, so more of an effect in the second half of the year versus the first half of the year. And then the other thing just to remind everyone off and I'd say this is a smaller element of the overall equation, but we have been able to help a number of our customers who have been under particular pressure economically in this COVID driven environment, and we’ll continue to support customers in fiscal 2021.
So that's also a part of how we're taking decisions that help our customers for the long-term. Yeah, impacts us in the short-term, but we think that's absolutely the right thing to do.
Okay, thanks James.
I was going to follow-on from James there. You know, I just think that could be getting into all the specifics of all the different things we're doing. The way we think about it is just we want to be good stewards of capital for the long-term and the time horizon we're comfortable making those investment decisions on doesn't fit necessarily within an [eight quarter, an eight] fiscal year, and you know, so we know, through the 2008, 2009 downturn, when we invested throughout that it really set us up for another decade of growth and whether it was starter licenses to $10 or, you know, we saw about 10-years at Atlassian over the last year and a bit, we've had a lot of 10-year Atlassian’s that we hired during that 2008, 2009, they’ve been amazing people that, you know went on the market beforehand and haven't been on the market for the last 10 years. And so, we'll continue to hire, and we'll continue to do things like free that set-up our funnel really well.
We'll continue to be good partners with our customers, and generous with them in order to maintain a long-term goodwill. And so, it will be all those types of things, most of which I think, have a meaningful numerical impact that we're aware are in our shareholders letter, but that doesn't mean that there are other ones that we're doing every single day.
Okay, that's really helpful. And then I'll follow up if I may, because that's actually a good segue to the introduction in March of, you know, free cloud versions across Jira Software Confluence and JSD, which clearly has long-term positive benefits. You already have talked about the uptake in users that have signed on to those free additions, but I guess the question is just around, you know, net new paid logos, which obviously were much smaller than usual this quarter for that specific reason. And I was just wondering, because we do have a couple of things at play with the introduction of free versions, and of course, the pandemic, if it was possible, sort of estimate roughly how much your net paid ads may have been impacted by the pervasive presence of free, perhaps by looking at the historical run rate of those net new customers who were paying for starter additions, or you know, any other way that you might be able to measure that perhaps?
Thanks, Gregg it’s Scott, we’ll do Scott first and then James can follow-up. Look as you know, [indiscernible] for a while our new customer number bounces around a lot. It's not something that we guide through all we spend a lot of time on a day-to-day basis, you know, trying to aim for, and you know, in this quarter, we had an expected impact. We, you know COVID had some impact in terms of now with 174,000 customers we’re exposed to every industry on the planet, you know, every sized company from large and small, and you know, some of those smaller customers churned as a result of COVID.
And the other part is free. As we said, that frees open the funnel, but it also differs, you know, the time period by which people migrate and upgrade to our paid instance of our products. And so that’s a longer conversion cycle also has some, you know, short-term headwinds against our customer numbers. So, but we're really pleased about that, you know, free itself is at 150% increase in signups as I mentioned in our shareholder letter. So, everything in that signed is really positive and against based our long-term investments there, and as I said before, it started licenses a similar program 10 years ago, you know has paved the way for the last decade of course.
James, anything you wanted to add to that?
Just a couple of points. First, I’d note that our gross new ads of customers, so ads before any consideration of churn, they were remaining strong throughout the quarter. So, we're pleased that our continuing ability to bring customers into our products and services for the first time, but yeah, churn obviously was what drove the lower net customer ad number. I just really echo the fact that it was very much a blend between COVID driven macro-economic effects and the broadening access to free versions of Jira Software Confluence and Jira Service Desk.
I note on the COVID driven impacts that we saw the greatest impact in April, less of an impact in May, and then again less in June, and so as you take a step back and think about the macro economic impact and free, you know, we believe that both of these drivers will ebb over time in terms of their headwinds to customer growth. Obviously, we're not trying to predict the duration of the macro environment, but at some point that will ebb, but having said that, I would expect that in fiscal 2021 the customer addition number would show higher variability for both reasons, COVID driven and free driven as we work to monetize those free customers gradually.
Your next question comes from Nikolay Beliov with Bank of America. Please go ahead.
Hi. This is actually Jacqueline on for Nikolay. A couple of questions, I guess this first one was for James. In the past, you've told investors to look at revenue growth instead of billings growth; it seems like the growth rates have diverged even more recently, can you talk about the percentage here?
Well, thanks Jacqueline for the question. We do continue to believe the revenue growth is the best way for investors to think about our business. When you consider that now, around 90% of our total revenue is recurring in nature; we're very comfortable that revenue is a strong reflection of the underlying demand for our products and services.
So, one thing I'll certainly note is that the cloud business has a blend of subscription terms. So, about three quarters of our customers take monthly subscriptions as compared to our data center and server businesses being typically annual type terms. And we note in the shareholder letter to illustrate this point that at the end of the fiscal year, about 25% of the deferred revenue was cloud based, while a little less than 50% of the revenue was cloud driven. So, that's the only thing I would add, but we still very much focus on revenue growth as a very fair measure of our progress.
Your next question comes from Michael Turrin with Wells Fargo Securities. Please go ahead.
Hi, there. Thanks. Good afternoon. Most of the investor questions we're getting are around the guidance, some of the color across revenue segmentation you’re providing, James you mentioned the magnitude of expected impacts to license and maintenance here, the one segment you're not explicitly mentioning their subscription, just wondering, is there anything additional you can provide for us and just thinking through the related subscription impacts that could just help us and thinking through the overall mix and offsets here going forward in our models?
Well, thank you for the question. I would just note that we would expect the subscription revenue line to continue to grow very nicely over time, both the cloud business and the data center business for those who need an on-prem solution over the medium-term here, a lot of opportunity in front of both of those. On the cloud side, where obviously we're primarily focused, we're seeing obviously very strong adoption in terms of those new customers coming in 95% this past quarter, and we're also seeing nice building volumes of migrations, and we expect that to be continuing in the coming years. So, that's really the effect there. Of course, remember we've talked about the fact that for those larger migrating customers, we will offer discounts to smooth that pathway that I was referring to earlier.
Your next question comes from Arjun Bhatia with William Blair. Please go ahead.
Yes. Thanks for taking my question. [Indiscernible] for Mike or Scott. I read in the shareholder letter, you know, that seemed to be a lot of focus on servers or cloud migrations, I'm just curious what role you see the data center offering playing at Atlassian in the long-term, you know, is this a bridge skew until cloud can handle some of these larger customers, which seems to be relatively soon or do you plan to keep it around longer-term even after customers are comfortable scaling with cloud?
Yes. Hi, Jim, I can certainly take that. Look like data center is a critical offering for our customers. At the moment to make sure that, you know, the largest scale customers, as you said, can manage their own environments right where they have a desire to or a need to. There's no doubt that we're continuing to build out the cloud offerings to handle larger enterprise volumes, to handle the – obviously increased needs, right, in terms of scale, in terms of security, in terms of data locality, all sorts of SaaS based needs for our largest enterprise customers.
As you can expect, the slowest customers to migrate we think over the long-term will be the largest customers, which will mean that data center offering is, you know, it's important for those customers for a long time prone. It also has to be a part of their planning right. As we are clear with the customers about where the best long-term experience is and we help them to manage that migrations; at the same time, we have to be clear with them that those offerings are important and part of their planning, right, both on the data center side and on the cloud enterprise side.
I would say that, you know, as part of our continued long-term communications, we remain driven by customers in this right. We do, it's worth saying we do get a lot of requests from customers that are large to move to the cloud, right? And so, it's not a one-way traffic at all. We tend to be very, very, very customer driven, and try to be prudent in how we think about helping them with that movement over time.
Your next question comes from Walter Pritchard with Citi. Please go ahead.
Hi, thanks. Sorry to beat a dead horse on the cloud question. I guess in the letter, you talked about a 60% uptick in cloud migrations, I think, on the server side, any anything you can tell us around, sort of how much greater you expect the migrations to be in fiscal 2021 versus 2020? And any color you can give us around types of customer’s products, and I guess you've already kind of answered the question on additions, but just curious more color there, especially on how we should think about the magnitude of the uptick of migrations into the next year?
Sure. Hi, Walter. Look, the first thing I would say is, in terms of magnitude or in terms of migrations, obviously, we've continued to build that, as I mentioned before, the product quality and the depth and the breadth of our offerings in the cloud. So, one would expect that to increasingly point to larger scales of migration, right, just as the sheer quality of the offering has improved. The biggest thing that we've done in the last year is to continue to improve our migration assistance and working with partners, both of which have had very positive impacts.
The Confluence migration assistant, for example, shipped about 18 months ago; I would guess the first version. We've had two or three versions since then as we keep improving it. It now has more than 95% of all Confluence migrations go through that migration assistant. So, as those migration assistants do work, we have to keep tuning them and helping customer’s data move through those migration assistance. That really, really helps that journey become less friction-full and then it's all about our communication. The customers planning, you know, they're going to move this quarter, next quarter, next year, whatever that's part of their planning.
I mentioned the Confluence migration assistant because it's our oldest and most invested migration assistant. The Jira Software migration system is a lot newer, so that shipped in March, and you know, we continue to work on how to improve that. That's only about 50% of migrations at the moment. So, as you would expect, as we improve that migration assistant, and the longer it's out, we’ll see more Jira Software migrations in the year ahead than we have in the year behind. And similarly, the Jira Service Desk migration assistant is in, I believe is in beta at the moment, and will continue to rollout throughout the year.
So, I think you will see increased migrations in the year ahead, both through the offerings we have, and then the migration assistance is continuing to improve, as well as I would call out our partner network, right, continuing to improve their capabilities, their services, their experience, their history in migrating customers, because especially for those logic customers, we have an awesome network of partners around the world that help them to manage that migration, maybe they're moving things along the way, returning the offerings to their businesses. So that's, you know, that's a human power that helps, but take some time to learn and get experience in managing those migrations.
Your next question comes from Ittai Kidron with Oppenheimer. Please go ahead.
Thanks. Great quarter, guys. I have a few questions. First of all on cloud enterprise, can you talk about what percent – I know it probably clearly doesn't apply to all of your customer base, a small subset of it, but maybe you could talk about how much of your revenue you think can be captured by cloud enterprise? And I'm trying to, kind of gauge, first of all, what percent of revenue is exposed to this? Do you think that can be upgraded? And also, what would you – is there an average price increase I can think about relative to the premium tier that cloud enterprise reflects?
It’s Scott here. Thanks for the question. I'd take it back to, I guess our principles, which is we want to be able to serve all of our customers in cloud and we have our free edition to the very smallest of teams, and until recently, it was just free and standard. And, you know, as we’ve looked to make sure that we can handle all those customers, we have gone to premium, and now enterprise.
Now, enterprise is still in a closed beta with customers. So, we're not in a stage where we could talk to, you know, overall customer demand or you know, specific pricing on that product, but when we think about it, you know, enterprise use target at the lives of their customers that have very specific needs around data locality, performance, scale, and other things that where we believe we can provide a specific offering for those customers.
So, too soon to kind of answer specifically to your questions, but we're committed to handling all of our customers, including the very largest of customers in cloud, and as I said before, that, you know, we save a lot of money for those customers, you know by handling the total cost of ownership because we can run it cheaper and better than they can.
Your next question comes from Robert Majek with Raymond James. Please go ahead.
Thanks. Can you share some feedback from the partner channel, which represents a quarter of total revenue on how they're evolving their practices as you accelerate the shift towards cloud products?
Sure, I can take that one. Look, I think any large scale shift in our business like this is going to impact the partner channel, right. So, you clearly see that in that feedback they're used to working out how to help customers in a certain manner, and then having to evolve and helping them in a different manner. This creates opportunities and creates challenges for them, and you get both in the feedback.
For example, as I mentioned, migration services for, you know, the last year or two and the next few years will be a good source of revenue for our partners in terms of helping our customers to move, not just [sheerly] picking up the data when running the migration assistant, which the customers can probably do themselves, but in terms of how should they think about their business, which has probably changed in the cloud like that they need to think differently, do they need to set it up differently? Do they need to manage it differently in terms of doing that?
Second, the offerings like cloud enterprise, and the new extensibility capabilities we have in the cloud are very exciting for partners. They create a lot more opportunities in the cloud world to manage the customer’s instances, manage how they do things. Again, cloud enterprise being multi instance, so you can set up as many Jira instances as you want to manage your work, creates a lot more flexibility for the customer in terms of data management, how they want to manage projects, how they mentioned content in Confluence, and the partner can help them manage that method closer than ever before to their business to make it a better fit.
So, I would say, as a whole, although the partners have made huge strides already in managing that transition in their business, you know that they continue to work with us and we continue to communicate very much. So, how that's going to change and work alongside them as we go in that direction.
Just want to add something there. Mike did a great job explaining that. If [indiscernible] how much of an asset our global partner channel is, you know, we have just a huge range of partners, you know, in tackling, you know, verticals and those partners are also key in our marketplace, which has been a huge strength for us and you know, creates stickiness in our products, and they've done a great job of building those marketplace apps, now cloud and of course, that allows them to be more sticky.
So, I’m glad you brought up the question because it does speak of the huge benefit we have of this global partner channel, and particularly where we don't have to have, you know, post sales, you know, professional services people on the ground around the world, and we can leverage our partner channel to do that as a huge source of strength for us.
Your next question comes from Brent Thill with Jefferies. Please go ahead.
Hi, this is Luv Sodha on Brent Thill. I had a couple of questions. First one for Mike and Scott was around, you know the R&D investment, it sounds like you guys are still going to keep the hiring speed up in fiscal 2021, and you know, this year you guys had an impressive, you had the free cloud editions, you launched premium, so like what are sort of the feature sets that, you know this R&D investment is going to be focused on going forward? And then the second one was around the demand pipeline, so I know James, you provided some color around, you know, the demand pipeline being the most impact from COVID-19 in April, and then improving sequentially. So what has been implied in the guidance for the first fiscal quarter that you provided? Thank you.
Yeah. Mike. Great, great question. Look, I think we've obviously got the COVID background as we've talked about, right, and whether the recovery, you know, sort of slowly comes back like a marshmallow or snaps back quickly, like a rubber band, that is, you know, that's out of our control. However, what is in control is our ability to continue to invest prudently and for the long-term. So that we can, you know, we can come out of this strongly, however that happens.
In terms of where the R&D dollars are going, that doesn't change, right. And it shouldn't change because of COVID or any or any background circumstances. So, as we continue to say, we're trying to build an amazing platform for helping teams work across lots of different markets, you see that obviously going into the cloud platform continuing to build out the enterprise capabilities there, as well as on things like free and helping the smallest of customers get started, and just make their teams more efficient, right. That doesn't change.
We continue to have some amazing opportunities in terms of the markets ahead of us in software, in IP, and connecting those two markets as well, as you've seen with the Mindville acquisition that we announced today, as well as in the broader work management for all teams, you know, aspect. Trello continues to power along really well and we're happy with how that's going, Confluence continues to become a broader offering, and we continue to work on our overall platform of tying things together.
So, just high level, we're really excited about where we're investing our R&D. We do think about that in the long-term. And as Scott mentioned earlier, you know, we're continuing to invest in hiring and in acquiring the best talent that we can into the business so we can build things for our customers.
And I can just add on to the second part of your question, in terms of the COVID impact that we saw in Q4, I picked out of around $10 million in revenue in the quarter, and that was predominantly on the cloud side of our business, which you would expect that's where we tend to serve our small and medium sized business type customers. We saw some weakness there, particularly around some of the smaller tech companies that we serve. And then of course, particular industries were heavily impacted by COVID-19, and then we saw impacts right across the customer size spectrum within those impacted sectors.
So, around 10 million for the quarter, that includes a subset of that 10, relates to some of the help that we gave to certain of our customers. Although I'll note, it was a relatively small proportion, less than 2% or so of our customers came to us for one form of help or another. Looking to fiscal 2021, we're assuming, again, we're obviously not trying to take a call on the macro or on the timing of the trajectory of COVID, but we're assuming that there would be effects throughout fiscal 2021. So, net-net, it would be a bigger effect in fiscal 2021 than what we've seen to date.
Your next question comes from Pat Walravens with JMP Securities. Please go ahead.
Thank you so much. This is [Jerry] on for Pat. Just two quick ones from me. First, how do you think about M&A going forward? And then maybe on the COVID impact, can you maybe touch on what you saw in July, and how that compared to June? Thank you so much.
Scott here. I’ll take the M&A question, James can take the COVID impact one. M&A hasn't changed for us. We've always viewed M&A as one of the areas that we are great at, along with building and developing new products along with our marketplace of third party apps that we provide to our customers. It's sort of because one arrow in our quiver that we can deploy, and nothing's changed.
We believe that the most important thing companies need to have that we're interested in looking at is that they align with our mission that they, you know, are around unleashing the potential of everything, and you know, then it’s culture, food, and other areas. So, we're really proud about M&A. And we've always been prudent stewards of capital and that hasn't changed through COVID. Like always, if there's opportunities to buy things at a reasonable price that makes sense and add to our product portfolio in areas that we're already looking at, we will do that.
I will say that the valuations haven't come down as much as many people we expected during this time. And you know, we're in no rush to sort of go and deploy capital in areas where we don't believe we can get a great return. James?
Yeah. I’d just add that we’ve been discussing how the challenging impacts of COVID lessened as Q4 progressed. I would just observe that in July so far, we've seen a continuation of that theme, but I really would want to emphasize it early in the quarter and I'd be not looking to draw too many conclusions here. Obviously, the macro factors are really hard to predict and we've seen economic openings in certain geographies followed by less or more restrictive economic conditions. So that's what we've seen so far, but I would be very cautious about going too far with that.
So, our next question comes from Derrick Wood with Cowen. Please go ahead.
Thanks for taking my question. I wanted to ask about business outside of SMB, outside of distressed verticals, and maybe looking at your more stable verticals, and your more enterprise type customers. I'm curious, you know, given the impact from kind of worker displacement and supporting hybrid work enabled, then what you're seeing from a demand perspective, you could argue, maybe, yeah, investments in collaboration and workflow would rise, but you could also argue companies still are very much in tactical mode. So, would like to hear how you're seeing conditions and you know better performing verticals.
I can start on that one, and then Scott and Mike perhaps you want to jump in, but we feel as though we are very much in the center of important transformations, digital transformation is only being accelerated by the macro economic developments that have played out in recent months, and we feel that our products and services fit that need for where our customers are going. And I would just also add how we were very pleased about the larger enterprise end of our customer base.
As to the large spending statistics that we published, we've traditionally published numbers for customers spending more than 50,000 and $500,000 with us, and those customer accounts grew by 44% and 56%, year-over-year. And then a new statistic for us, as we continue to scale is the number of customers spending more than a million dollars with us. And so we were delighted with that number increasing by 76% year-over-year. So, I think illustrative of the breadth of what we have to offer, the relevance of what we have to offer, I’ll leave it at that.
Your next question comes from Rishi Jaluria with D.A. Davidson. Please go ahead.
Hey, guys, thanks so much for taking my questions. Just two quick ones. First, diving a little bit more into the term discussion, you mentioned in the past that your retention rates are about 98% for those customers spending [over 5k], has that been consistent, you know during COVID or has there been changes with what we've done the customers who have larger bills versus just a total customer as a whole kind of the whole? And then on a cloud revenue side in the shareholder letter, you said slightly less than half of revenue is cloud. To be clear, that's just the actual cloud revenue that's not including marketplace, correct? Because then that's telling us that about 80% of that subscription bucket would be your actual cloud. It's definitely lot higher than I expected, but just wanted to get a sense of that direction, the right way to think about that. Thanks.
So, in terms of the last part of your question, the cloud commentary, you know, obviously directional rather than terribly specific, recall, obviously that the marketplace has been growing nicely for us on the cloud, but traditionally, the marketplace has grown up around server and data center apps we're growing very nicely in the last year and a half or so. So, we expect more growth to come on the cloud side of our marketplace, but that's a smaller components today of that overall, at that line, a revenue mix. And then the other elements of your question, if you want to come back to that?
Your next question comes from Ari Terjanian with Cleveland Research. Please go ahead.
Thanks for taking the question. Appreciate it. Wanted to follow-on on the large deals are growing customers spending more than million, can you give an update on what's driving that, any update on Jira line, and as you look into FY 2021, with Cameron as Chief Revenue Officer, any changes to go to market strategy you're contemplating with your own direct sales force or with partners? Thank you.
Thanks. There’s nothing changed our go to market strategy. Over the long-term, I don't expect it to have any new terms in the near term either. I'll go to market strategy has always been when customers bottoms up and where they need help assistance. You know, we provide that for them. You know, over time as the deal sizes get larger, you know their engagement with us, you know, they want a sort of person to talk to, but that engagement is almost always after they're already a long-term customer that last seen and they're looking to expand either to a mission critical data center instance or zero line for, you know, reporting into the [C-suite].
I've spent a lot of time with e-customers recently, you know, that are engaging with our zero line product, and what we're seeing there is a digital transformation use a CEO level and board level concern amongst many of our customers and they are, you know, it’s still very early in the digital transformation roadmaps, you know, many have engineering teams, but they've been working in a waterfall fashion. They're not moving fast enough to keep up with today's demands. And so they're looking to vendors like ourselves, to help them, you know, unify all their [dev teams] from the moment they come up with an idea all the way through to launch and maintaining and running it. And so that involves an entire product suite.
And you know, as they look to do that at large scale, they need products like Jira Align to manage their portfolio often thousands, if not tens of thousands of developers they have building products for them. So, in short, no changes to our go to market, and we say again, all of our product portfolio playing out as we expected, which is we are the only vendor that can handle both end-to-end and the scale that our customers are operating at.
Hey, I just wanted to circle back, I think we missed the first part of Rishi’s question. We moved on to the next question real quickly, but it does dovetail nicely into what Scott was talking about with the go to market evolution and how we continue to look in a long-term at improving our model. Rishi asked about the retention rate for customers north of $50,000. And I just wanted to say it's been holding steady through the COVID challenges, so continued retention among the large customers. We’re happy with as we continue to be mission critical part of their infrastructure of their – how they run their companies, as you'd expect that retention rate is holding well.
[Operator Instructions] And your next question comes from Jack Andrews with Needham. Please go ahead.
Good afternoon. Thanks for taking my question. During the quarter, you announced a variety of integrations between some of your products and third party DevOps tools, and so just philosophically speaking, I mean, how much do you think of the DevOps lifecycle that you're interested in addressing directly versus partnering with other third parties?
Scott here, I appreciate the question Jack. If I look at COVID customers and explain what we do, there's a lot of, if you think about the broad market, there is plan and manage, you know, kind of what are we going to get done across our organization and in that space, you know, Jira and now Jira Align, and other products are totally ubiquitous there. You then have what, you know, kind of writing code, testing code, deploying code. And in that space, there are thousands of different vendors and different startups happening every single day.
And Atlassian plays a really important part there with our coding tools, with our deployment tools, and so forth, but there are – our commitment to our customers in that space is that we will integrate with everything in that space and everything that space because of our market presence and our customer base, they are incentivized to integrate with us and so our brand promise no spaces.
You know, we have things for you. And we have some of the most important pieces in that space, but I think it's silly to any vendor to promise to be all things to all people in that space, given how quickly technology changes and how people write code evolves over time. And then at the other, sort of the very end of that when we say, okay I want to manage, run, and support these products, that's where we increasingly been spending time with all of our ITSM investments with Jira Service Desk with opportunities that are [words], people, you know, when you have issues.
And so, in that area, we know we're still in the stage where every time we add a feature, we gain more market share there, it's still very early. But what customers look to us across all of this is that they want, [indiscernible] single pane of glass that tells them where are they spending time, you know how they are managing these huge amounts of people that are involved in digital transformation with their writing code, or they're designing user interfaces, or their frontline support people, you know, when the products go down in the middle of the night, they want something that coordinates all that work, and we're the only vendor that can do that end to end.
And so, you know, being the integrations we announced in DevOps were, you know, par to that, you know, effectively demonstrating again, like no other vendor can do that. We are that single pane of glass no matter what you use at a sort of detailed level, DevOps, whether you use our products or use a third party Atlassian is the only vendor they can sort of go out to the C-suite, and then down to the people writing code in the trenches.
Jack, I just wanted to add one thing there. You know, Scott, and I've always believed it's incredibly important to communicate our philosophies of how we think about the world as much as the actions we’re taken on a quarter-to-quarter basis. I hope you can see that in our shareholder letters. We're, you know, we're long-term thinking people. We've built a long term thinking business. And we believe that the shareholder letter as much as anything else is about philosophy of how we think about the world.
I think you can see over the last, almost 20 years now, and you will see continuing on we're extremely pro interoperability. So, you asked about integrations and how that works. While we obviously make sure our own applications work incredibly well, together. We think it's incredibly important as software continues to evolve that interoperability between the best of breed vendors, between all vendors that customers show up with is incredibly important. You've seen that in our partnerships continue to evolve with Slack and with Zoom and with Dropbox, all of which I believe had announcements within this quarter, and continue to work well with the thousands of different integrations that we have.
This also plays well into our cloud journey, because integration interoperability in the cloud is even easier than it was in the on-premise world because of the standardized endpoints. No one has to upgrade their software; it's all running on the latest versions. So, we think that's going to be an increasingly important part of our story. As Scott mentioned in development and IT areas, but increasingly in work management for all in every area, and I think that's a really good philosophical stance for us to have and only increasing as a strength of us going forward.
There are no further questions at this time. I'll turn the call back to Mike for closing remarks.
Just wanted to say thanks to everyone for joining on the call today. Appreciate all the time and thoughts and your ongoing support as investors and as shareholders and stakeholders in our business. I hope you and your loved ones are safe and stay safe throughout the quarter and we'll talk to you shortly.
This concludes today's conference call. Thank you for joining. You may now disconnect.