TELIA Q2-2024 Earnings Call - Alpha Spread

Telia Company AB
STO:TELIA

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Earnings Call Analysis

Q2-2024 Analysis
Telia Company AB

Encouraging Q2 Performance with Steady Revenue Growth

In Q2 2024, Telia Company showed positive momentum in service revenue and EBITDA, with both growing in line with expectations. The financial highlights include a service revenue growth of 2.6%, driven by consumer segments, and a telco EBITDA increase of 4.1%, bolstered by better cost management and higher revenue. TV & Media also performed well, showing a 2.5% increase in service revenue and a 5.3% boost in EBITDA. Structural OFCF rose to SEK 1.7 billion due to profitable growth. The company confirmed its full-year outlook across all metrics and notably reduced leverage to 2.21x. Capital allocation and simplifying the business remain key priorities.

Positive Revenue and Subscriber Trends

The recent earnings call presented an optimistic picture of the company's operations. Service revenue saw continuous growth, highlighted by improvements in different segments and geographical markets. Mobile service revenue in Lithuania grew by 10%, while Estonia saw a 2% rise in fixed services. This broad-based growth resulted in a 2.5% increase in total service revenue from last year. Notably, TV & Media also improved, showing a resurgence with a 2% growth in advertising revenues and a notable 25% increase in digital advertising .

EBITDA Growth and Cost Efficiency

Telia's EBITDA for the quarter showed a solid increase, highlighting the efficiency improvements driving operational income. The EBITDA growth was 4.1% for the telco operations and 5.3% for the group, bolstered by lower operational costs and one-off positive impacts like a pension refund in Sweden. Another key driver was the performance improvement in TV & Media, which improved EBITDA by 90 million SEK due to enhanced cost management despite higher content costs linked to the Euro championships .

Strong Cash Flow and Capital Allocation Strategy

The second quarter saw robust cash flow, significantly increasing to 1.7 billion SEK. This growth was primarily fuelled by increased EBITDA and positive impacts like the pension refund. The company remains committed to prudent capital allocation, as evidenced by the strategic divestiture of non-core assets like the Telia Denmark transaction, which further reduced leverage, bringing net debt down to 68.4 billion SEK. This move helped drop the leverage ratio from 2.43x to 2.21x .

Investment in Network and Future Outlook

Looking ahead, Telia voiced plans to continue investing selectively in growth activities. The company expects Q3 EBITDA growth to temporarily dip into negative territory due to tough comparisons but anticipates recovery in later quarters. Telia's strategy includes stepping up fixed network investments now that mobile network modernization has reached 95% population coverage. Additionally, the company has not renewed the UEFA Champions League, which will result in lower content costs starting Q4 .

Focus on Subscriber Growth and Market Presence

The company highlighted successful efforts in boosting subscriber numbers, with a 34,000 increase driven by non-sport packages and HVOD services in Sweden. Over the past year, the subscriber base saw an impressive growth of 200,000. Efforts to increase ARPU (Average Revenue Per User) by attracting more streaming subscribers are paying off despite an annual decrease in ARPU due to the higher share of HVOD subscribers. The focus remains on expanding market presence and enhancing customer value .

Maintaining Financial Guidance Amid Market Conditions

Telia's outlook for the full year remains unchanged across all key metrics, thanks to careful cost management and strategic investments. The forthcoming Capital Markets Day is expected to offer more insights into the company’s value creation plan for 2025-2027. Additionally, despite the anticipated softer third quarter, Q4 is expected to see an uptick in EBITDA growth, driven by pricing benefits and strategic projects in the Baltic regions. The company anticipates leveraging these growth opportunities to maintain its financial health and shareholder value .

Earnings Call Transcript

Earnings Call Transcript
2024-Q2

from 0
Operator

Welcome, everyone, to Telia Company's Q2 2024 Results Presentation. And with that, I will now hand over to Telia Company's Head of Investor Relations, Erik Strandin Pers. Please go ahead. The floor is yours.

E
Erik Pers Berglund
executive

Thank you, Laura, and welcome, everyone, to the call. We will do this in the usual manner, starting with a management presentation by our CEO, Patrik Hofbauer, and our CFO, Eric Hageman. So I leave the floor to you, Patrik.

P
Patrik Hofbauer
executive

Thank you, Erik, and good morning, and welcome, everyone. Let me start with a few overall reflections. The second quarter shows that we continue to trend well and in line with our expectations on service revenue and EBITDA, which is encouraging and shows that we have momentum to build from as we craft our value creation plan for '25 to '27.

Like in previous quarters, we did better for consumer -- customers. We have strengthened our TV offerings with new content, including being the first among telecom operators with Amazon Prime. We have launched new mobile offerings in Norway and reduced customer service calls and volumes in Sweden further.

As a result, we see positive subscriber development, low mobile churn, increasing ARPU and higher [Audio Gap] Euro 2024 tournament and by the way, congratulations to Spain. And also saw a strong development in digital revenue, which outpaced a continued drop in linear revenue. So all in all, we continue to perform well and much in line with our own plans.

Looking at the financial highlights. On the next page, momentum in our telco operation remained with service revenue growing in line with last quarter at 2.6% and again, with growth in almost all markets and growth in both mobile and fixed services. The quarter, consumer was again the driving force with a 2.9% increase, but enterprise also grew 1.3%, an improvement from Q1 when it was neutral.

Telco EBITDA grew 4.1%, driven both by higher service revenue and better cost development. TV & Media continued to improve, both on service revenue and EBITDA, resulting in a 2.5% increase of service revenue for the group and a 5.3% increase in EBITDA.

Structural OFCF picked up materially and reached SEK 1.7 billion on the back of profitable growth and a SEK 0.4 billion in tailwind from pension refund phasing in Sweden. We should probably remember that we also called out in the first -- after the first quarter.

So in conclusion, we are on track on service revenue, EBITDA and structural OFCF and also on CapEx. So we confirm the outlook for the full year across all metrics.

Leverage was substantially reduced down to 2.21x from 2.43x at the start of the quarter due to EBITDA growth that proceeds from the Danish transaction and operational cash flow generation.

Finally, as you know, we are planning to have a capital market update and the date will be September 26. I hope to see as many of you as possible here and tell you about the next chapter of Telia and our ambitions for '25 to '27.

Let's now move into the market. And like always, we start in Sweden. Overall, Telia Sweden continued to perform well with service revenue growth, driven by consumer segment and particularly by broadband and TV that together drove an uplift of about SEK 200 million.

Enterprise, which had a strong year last year, was flat this quarter as growth in large customer projects did not fully compensate for the drop in fixed telephony. But we think that the underlying demand for connectivity, security, IoT and cloud services remain intact.

Excluding the negative impact from legacy over SEK 130 million, service revenue growth remained healthy at 4.3% (sic) [ 2.3%]. And as you will see on the next slide, the number of DSL customers is decreasing fast, resulting in a continued gradually fading legacy pressure.

EBITDA showed a material improvement in Q2, supported by service revenue growth and a positive SEK 100 million impact from the rephasing of the pension refund from Q1 to Q2, which again, we told you about in the last quarter. Excluding this, EBITDA growth was around -- at around 1%, in line with the underlying performance in recent quarters.

Then moving on to the operational KPIs. Again, Sweden showed growth on mobile postpaid subs, supported by consumer and predominantly by growth for Fello and with churn nearly at record low levels.

ARPU continued to be flat, owing the mix shift towards family SIMs and our Fello brand as well as lower sales of device insurance because of the continued drop in equipment sales.

Broadband subscriber increased by 7,000 as growth in predominantly fiber, but also fixed wireless access, more than compensated for the decline in copper. New fiber pricing last year continued to support ARPU and in Q2, we did additional more pricing to support ARPU over the coming quarters.

Finally, our TV business continued to outpace the competition with subscriber growth of 12,000 and ARPU increase of 19%. To further add to the appeal of our TV service, we included, as mentioned, Amazon Prime to the distribution offering.

Now moving over to Finland. Finland saw a neutral service revenue development this quarter as mobile growth of around 3% was offset by lower fixed revenues driven by continued pressure on legacy revenue, regulatory changes and a ramp down of nonprofitable e-invoicing business.

In the quarter, we also signed an agreement to sell our web hosting business, not a major transaction, but nevertheless, important as we continue to simplify operations and focus on our core.

Due to the softer service revenue development and only marginal tailwind from energy, EBITDA growth showed to just over 1%. The mobile subscriber base declined 16,000 following a continued focus on value and ARPU rather than volume, something that drove consumer ARPU up at 8%, a very strong level, albeit somewhat lower than the 12% we had in Q1.

Our brand perception and customer satisfaction trends positively and our churn is low. So we think Finland can do better and to improve growth, we are selectively adding to our sales capabilities. This is starting to have some small positive effects already, but it will take some time to build up. So we expect the upcoming quarter also to be a bit softer like this one.

Moving to Norway, where we -- service revenue continue to grow, albeit at a slower rate as continued good development in mobile was partly offset by a 3% reduction in fixed and the removal of paper invoicing and mobile bank ID fees. Wholesale growth remains strong, but we are starting to analyze the impact from the Fjordkraft contract, as you know.

EBITDA increased by 3%, supported by the growth in service revenue and positive one-off items this quarter relating mainly to an adjustment on the pension liability totaling about SEK 50 million, a similar amount as to what we also had in positive one-off items in Q2 last year.

On the KPIs, mobile ARPU remained flat as pricing effects were offset by somewhat higher share of large customers in the public segment with a lower ARPU. But our new mobile offering and the summer campaigns have been well received. And it's encouraging to see that we have turned around the mobile subscriber trend, which was -- has been negative for many quarters.

We will continue to invest selectively in growth activities, and we expect that Q3 EBITDA growth will temporarily dip into negative territory against a tough comp, but should pick up again in the coming quarters. We are also evaluating the needs to step up investments in the fixed network somewhat, now that the mobile network modernization has reached a population coverage of 95%.

Moving over to Lithuania and Estonia. In both Lithuania and Estonia, we can see that service revenue growth picked up somewhat in the quarter. In Lithuania that was driven by 10% growth on mobile, whereas in Estonia growth was more driven by fixed services increasing by 2%.

And for both countries, the slight sequential improvement to service revenue growth and cost discipline resulted in good operating leverage and EBITDA growth that outpaced the growth in service revenue. But like in the case of Norway, Lithuania also faces tougher comparison in Q3 due to strong energy tailwind and boost from the NATO summit in Q3 last year.

Before I hand over to Eric, I'm happy to see that the continued improvement in TV & Media where service revenue turned positive supported by advertising revenue growth of 2% and particularly good performance in digital advertising growing over 25%.

Non-advertising grew 3% on the back of an expanding streaming subscriber base. It is very encouraging to see how well the transition to digital is going at the moment, with digital revenue streams in total more than compensating for the drop in traditional linear revenue.

Despite an increased content cost level because of the Euro, EBITDA improved SEK 90 million. This is driven by higher revenue in part, but mainly is the result of good work on costs over the past year. As I'm sure you have noted, we have not renewed the UEFA Champions League and expect lower content costs from Q4 onwards, as the third quarter is also impacted by the cost for the Euro.

Looking at the subscriber base, we saw an increase of 34,000 driven by nonsport packages and especially our HVOD service in Sweden. And seen over the last year, growth is even more impressive at more than 200,000. The increase of HVOD subscriber were also the reason why ARPU decreased year-on-year, but net impact from the subscriber base expansion is positive and a driver behind TV revenue growth in the quarter.

And with that, I hand over to Eric, who will take you through the Q2 financials.

E
Eric Hageman
executive

Thank you, Patrik. Moving then to the next page on service revenue and EBITDA. Like you've already heard, we had broad-based profitable growth in our telco operations, with service revenue growth continuing at a steady pace, and this quarter also TV & Media contributed positively to our EBITDA growth.

EBITDA growth in telco nudged up sequentially to 4.1%, supported by all geographical markets and was also helped by the pension refund in Sweden, which we told you about last quarter as well as the start of the TSA with the new owner of Telia Denmark, both items impacting EBITDA by around SEK 100 million each. Following the operational improvements in TV & Media, EBITDA growth for the group was 5.3% in Q2.

Let's now have a look at the condensed P&L on the next page. Here, we see that revenue increased by 1.5%, as service revenue growth more than offset lower equipment sales. The driver behind the lower equipment sales was predominantly reduced sales of fixed equipment to enterprise customers in Sweden and Finland that together declined by around SEK 350 million. However, this was largely compensated for by the increased equipment sales in other operations following our TSA with Norlys, which we informed you about last quarter.

The biggest contributor to EBITDA growth was Sweden, growing SEK 130 million, of which SEK 100 million was due to the expected rephasing of pension refund and the service agreement in Denmark.

Our EBITDA margin expanded by 130 basis points to 35.1%, supported by continued good cost management. Net income for the quarter increased by almost SEK 4 billion, driven by a profitable growth and a SEK 3.3 billion capital gain in discontinued operations from the divestment of Telia Denmark.

OpEx and CapEx on the next page. OpEx declined by 5% due to mainly resource costs decreasing by around SEK 260 million in the quarter. In addition, we also saw a reduction in property costs as well as marketing spend together worth about [Audio Gap] further from, we think. Like in the first quarter of the year, service revenue grew while OpEx declined resulting in OpEx as a percentage of service revenue falling to 31.5% versus 33.9% in Q2 last year, a SEK 240 million (sic) [ 240 ] basis points improvement.

On the right-hand side of this page, you can see that CapEx declined by SEK 100 million year-on-year to SEK 3.5 billion and a circa SEK 500 million lower than last year in H1, primarily due to improved capital discipline.

Like in Q1, the reduction also partly reflects the phasing of our full year CapEx plan. We expect the investment level to pick up a bit in H2. Consequently, our full year CapEx outlook remains unchanged at around SEK 14 billion.

Let's now look at our cash flow performance in the second quarter. Structural cash flow increased SEK 1 billion to SEK 1.7 billion, supported by a SEK 500 million increase in EBITDA as well as a SEK 400 million positive impact from the pension refund.

Restructuring items, cash CapEx and taxes, all remained rather unchanged, whereas repayment of leasing liabilities and interest both moved by SEK 200 million in the opposite direction compared to last year, so in effect, canceling each other out.

Interest payments are seasonally highest in the first and third quarter and we currently expect interest payments of around SEK 1.2 billion in the third quarter, but we expect only half as much in Q4. For leasing, the increase was the result from contractual inflation and phasing whereas the improvement in interest paid was largely due to phasing between Q2 and Q3.

Working capital contributed SEK 1.1 billion to SEK 2.8 billion operational free cash flow, predominantly related to relatively low content payments, lower inventory levels in Sweden, terminal financing in Norway and some phasing of payables across the group. Some of these positive contributions are items that we brought forward, originally planned for Q3, which leads me to the next slide.

The next slide aims to give you more visibility on our EBITDA and cash flow quarterly phasing for the remainder of the year, as some of you have asked about this in recent months. As Patrik indicated in his comments, we expect temporarily slower EBITDA growth in some markets in the third quarter.

And as you remember, we have a tough comparison following the 9.3% telco EBITDA growth in Q3 last year. So overall, we expect EBITDA growth in Q3 to be rather flat, but that growth will pick up again in Q4.

So just to help you on the quarters, market expectations for EBITDA seem somewhat optimistic for Q3 to the tune of a couple of hundred million, but somewhat low for Q4 by approximately the same amount. We are overall not particularly concerned for the full year market expectations, which appear to be reasonable.

Looking then at the graph [Audio Gap] we expect structural operational free cash flow to continue to nudge up, but as some positive working capital items expected in Q3 were delivered already in Q2, so that we delivered more than SEK 1 billion positive cash flow from working capital this quarter, the working capital contribution for Q3 is expected to be negative by approximately the same amount before contributing significantly again in Q4.

So in totality, like mentioned on the 26th of January and reiterated at our Q1 results, we see a meaningful positive contribution from working capital for the full year. Like usual, we end the financial section with a net debt and leverage at the end of the quarter.

And as you can see, our net debt came down in Q2 as the cash flow generation from operations more than covered the quarterly dividend of SEK 2 billion, and the proceeds from Telia Denmark brought net debt further down to SEK 68.4 billion.

The reduction in net debt, coupled with continued EBITDA growth, reduced our leverage from 2.43x in Q1 down to 2.21x in Q2, and we are therefore now in the lower half of our target range of 2x to 2.5x.

And with that, I'll now hand over back to Patrik for a few words on our guidance and a brief summary of the quarter.

P
Patrik Hofbauer
executive

Thank you for that, Eric. And let's now summarize before we go into Q&A. For me, it is encouraging to see that telco growth momentum continued, that TV & Media continues to improve. Cash flow met our expectations and our full year view is unchanged.

Capital allocation will continue to be an important area for us, and I'm happy that we have now closed the transaction in Denmark that helped to reduce leverage and we continue to simplify our business with exits from smaller noncore assets as we have done now again in Finland.

All in all, we are tracking according to our plan for the year. And as you see on the right, our full year outlook is unchanged across all four metrics. Finally, I hope that after your summer breaks, we will see you at our Capital Markets Day update in September.

E
Erik Pers Berglund
executive

Thanks, Patrik and Eric. And operator, we are ready to go to Q&A. I will just say before that, we are aware that there are some sound problems this morning, and we are working to investigate what that's about. But please don't hesitate to ask us for clarifications if you miss anything. So please then let's have your questions.

Operator

[Operator Instructions] Our first question is from Oscar Ronnkvist at ABG.

O
Oscar Ronnkvist
analyst

So my first question would just be on the cash flow outlook. I think you guided before on SEK 1 billion interest payment growth year-over-year. I think now if we're looking for SEK 1.2 billion in Q3 and then half of that in Q4, I think it's around SEK 800 million. Just if you could confirm that?

Also, I think you said that the interest payments were supposed to be H1 tilted. So it seems like around SEK 500 million increase now year-over-year. So I just wanted to have some clarification on that.

Then just, I'm not sure if you want to guide on the sort of guidance, but SEK 7 billion to SEK 8 billion in structural part of operational free cash flow, a pretty broad range now with 2 quarters left, you retain your CapEx guidance and I think some other items should be pretty known at the moment. So just wanted to get a sense of if you can give some more clarification on what should drive it to the lower or the higher part at the moment?

And also, my last question would be on the free cash flow phasing. The structural part of free cash flow is usually very soft in Q4, yet you now guide for it to be the highest one in 2024. Obviously, SEK 600 million lower interest payments around that should be more than offset by lower EBITDA.

P
Patrik Hofbauer
executive

Yes, sure. Let's start with the interest payment. So earlier in the year, we guided for roughly SEK 1 billion more than in 2023 and we still -- and with confirming the cash flow, we feel that is the right number to expect for the year. It could be [Audio Gap] SEK 100 million more or less. But where we stand today, we feel comfortable with the SEK 1 billion additional.

Slightly more H1 than H2 weighted. But again, from quarter-to-quarter might be a difference. We've highlighted this morning that we paid a part of the interest on the 1st of July because the additional -- the traditional payment was at the end of June, but that fell on a weekend, which is why partly you see a shift from the interest payments from Q2 to Q3. Again, for the full year, that makes no difference.

With regards to confirming the guidance of SEK 7 billion to SEK 8 billion, I think it's fair to say that we see us more towards the lower end of that, I think, which is pretty much where market expectations are. And that is driven by the comments that we've made earlier today on both Norway and Finland, where we are a bit behind of what we originally expected for the year. We feel positive about what Q4 will look like for those markets compared to Q3, but clearly, yes, we feel that being at the lower end of that range is the better place to be.

Operator

Our next question is from Andreas Joelsson at Carnegie.

A
Andreas Joelsson
analyst

Two questions from my side. The first one is a bit broad, but if you could describe the overall pricing situation that you see now in the various markets and the various products, we come from a period with perhaps unusual high price activity in the industry and how do you sort of grade your ability to continue to work on price and move ARPU up further?

And secondly, of course, a quite strong report. So sorry for focusing on something that maybe wasn't that strong, and that is Sweden mobile service revenue growth, which has been a bit lackluster for some time. So just curious what you can do to turn that trend around and if you can take some learnings from the good performance in TV and move that to mobile?

E
Eric Hageman
executive

Yes. So let me start to try to answer the first question. We see some softer development this year on the pricing side. But I think still we believe that there is opportunity to steer the pricing in all our markets for the coming years. But of course, it depends very much on the whole market how it's developing. But I think there is an opportunity.

And we continue to invest. I mean if we talk with customers and ask them what they expect from us is actually better robust services, more protected, of course, security is an important part, and that is also needs to be priced into the future as well. So we think that there is some opportunity, but we don't have the inflation that we can back it on as we had in the past. So that is number one.

P
Patrik Hofbauer
executive

Mobile Sweden. So overall, if you sort of dissect that market, so positive growth in B2C on the consumer side and B2B continues to lag a bit and a very strong performance in the wholesale market. So overall we're quite happy with the developments we see in mobile.

And obviously, not as strong as what we're seeing in the fixed side where you have seen strong KPIs on TV, strong KPIs on broadband, as you saw on the analyst presentation. For an overall good performance for Sweden, both on service revenue and also one on EBITDA. Eric, you want to give some more specifics on what we've seen in the mobile across the brands?

E
Eric Hageman
executive

Yes. And I think those are the main points. I think the Swedish team is doing a good job overall in driving growth in the whole market. I think if you compare to other incumbents in their home markets that we were quite competitive. But it does come more on the fixed line side, partly because we haven't any converged customers.

We've chosen this strategy, partly because the market is characterized by high demand for low-price concept, not only in telecoms, but also across other fast-moving consumer goods at the moment in many sectors, and we are operating the most premium brand proposition in the market. So we are -- we have to balance these things and our low-end brand, Fello, is growing strongly as a result of this consumer pattern at the moment. But yes, those also some flavors.

P
Patrik Hofbauer
executive

And I can just add on the TV service that we are offering at Telia. We have a very strong product, a unique product in the market as well. That's the reason why we see this both on the subscriber growth and also on the ARPU growth. So -- and it's very appreciated from our customers. So that is a unique position we have that we want to continue to develop. So -- and it's good also for our broadband services.

Operator

Our next question is from Stefan Gauffin at DNB.

S
Stefan Gauffin
analyst

Yes, a couple of questions. First of all, on the TV side. So if we assume an earlier cost of around SEK 1 billion for Champions League, could you give some sort of indication what will happen with this cost? Well, Viaplay has taken over the asset in Sweden, but you continue to own the asset in Finland. Will the Telia subscribers for the sports package still be able to view the Champions League? And yes, what's the cost impact from Q4?

And then just a clarification. Last quarter, you mentioned SEK 300 million per year in service agreement from Norlys. Looking at the reporting today, it seems like the contribution this quarter was bigger than this with a year-over-year increase of SEK 130 million. So just a clarification there.

P
Patrik Hofbauer
executive

Okay. Thank you. I will take the first one, and Eric, you will take the second question. So let's start with the first one on TV & Media. Yes, Champions League will disappear, and we will see a significant lower content costs from Q4 and onwards.

We have an agreement with Viaplay. We just expect that the content will be included in the sports packages as we have it today. So that is the agreement that we have and the expectations that we have as well. So yes, so we will just see a limited impact, I would guess, in -- from Q3 onwards because Champions League will start in September.

E
Eric Hageman
executive

On Norlys, so we have -- so I can confirm, Stefan, that for the full year, we expect from the TSA roughly SEK 300 million of service revenue and EBITDA because it's done with the assets that we already have in place. It's also true that in this quarter, it was approximately SEK 100 million. We still feel that SEK 300 million for full year is the right number.

In addition to the service that we provide, we also help them a bit on warehousing and selling equipment. And that's also roughly SEK 1 billion in revenue for us, but it comes at a very low margin. So it has two components, the TSA. And again, this is something that we will have for 2 years with potentially an option for a third year. So these are not -- and this SEK 300 million is not a one-off.

Operator

Our next question is from Ondrej Cabejšek at UBS. We'll move on to our next question from Erik Lindholm at CEB (sic) [ SEB ].

E
Erik Lindholm-Rojestal
analyst

So a couple from me. You mentioned digital advertising as a driver to the return to growth here in TV & Media. Can you perhaps quantify how large part of this business is digital advertising and how much is this growing? And also, if you could quantify the cost impact from the Euros here in Q2 and perhaps in Q3 as well?

And then also, you mentioned ramping up investments in Norway in the fixed network. I mean is this -- is it possible to quantify this and is it also included in your CapEx guidance here going forward? I'll stop there.

P
Patrik Hofbauer
executive

Yes. Let's start with the first one. Well, it's basically an 80-20 split between the revenues, if you look at the traditional linear TV from Q4 and the digital side, that is growing. So that is the 20-80 of that one.

Then when it comes to your next question, how much we pay for the Euros, that is actually nothing that we disclose. So it will impact, of course, the COGS now in Q3 and Q4 -- sorry, Q2, Q3, but we -- sorry, we don't disclose the cost. It's according to agreement that we have with UEFA.

E
Eric Hageman
executive

And on Norway, what was the question, Laura?

E
Erik Pers Berglund
executive

So the question was regarding our comments to maybe ramp up investments a little bit.

E
Eric Hageman
executive

Yes. So obviously, we're looking at what can we do on fiber to be competitive versus the existing coax product. Now that is something that we can do within the existing circa SEK 14 billion envelope.

E
Erik Lindholm-Rojestal
analyst

All right. Perfect. And just your outlook for the coming years in terms of CapEx? Is it still that CapEx will be sort of roughly stable as a percentage of sales in the coming years?

E
Eric Hageman
executive

We will talk quite a lot more about capital, capital allocation, capital investments when it comes to our Capital Markets Day on the 26th. So we will refrain about making comments on that today.

Operator

Our next question is from Andrew Lee at Goldman Sachs.

A
Andrew Lee
analyst

I had a question on TV & Media advertising and then also on corporate spending across the Nordics. On the advertising side, you've previously said that you'd look to offload TV & Media and the advertising growth is a kind of prerequisite for that. Obviously, we've just had a quarter of it, so not necessarily expecting you to go and offload the business now, but how do you now think about a timeline for simplifying your business and stepping away from some of those businesses given the inflection to growth? And then the second question, just on corporate spend in the Nordics. We basically had slightly differing commentary from your peers on what's going on in corporate spend. A couple including Tele2 and Elisa have both said that there's been some macro pressure on corporate spend that's now abating and that they expect to see increased B2B spend into the second half of the year.

Telenor on the other hand basically highlighted stronger competition in the corporate space. I wonder if you could just talk about how you see the corporate kind of growth outlook from a macro competition perspective, particularly in Sweden, but if you want to speak on the broader Nordics as well, that would be great?

P
Patrik Hofbauer
executive

Okay. Thanks, Andrew. Let's start with your second question, the corporate spend. Yes, we can see -- we cannot go and say that the macro is that impacting our core B2B market. Yes, maybe in some smaller companies we saw in the first quarter that we had some more companies that went into struggle, but it was more on the small and medium size.

If you look what's impacting us more is actually the competition. We have seen a couple of public tenders in the public space that the price level have been extremely aggressive, and we just decided not to participate in those price -- aggressive price pressure. So actually, we made a cautious decision to step away, stay out of those.

I think that is more impacting the development rather than the macro environment. That is at least our view of it. Then if you look at the large accounts, we see that more and more of the big companies, of course, are asking for resilient and secure networks. This is important for them to run their own business. And we see a clear potential there going forward that this will be priced in as well for the large accounts. So that was the question on number 2.

When it comes to number one, then offloading TV & Media, our focus now is actually to turn the company and to get the right value on the asset. So we see -- we have a clear plan in place, and we are happy to see that they are delivering and executing on the plan with lower costs, but we also see the transformation or the move -- the shift from linear TV dependency over to more digital revenues, which is more future-proofed. And we see that they are following the plan very nicely, and that will continue throughout the year and also into next year. So that's our focus at the moment. Thank you.

Operator

Our next question is from Nick Lyall at Bernstein.

N
Nick Lyall
analyst

It was a couple, if I could, please. Firstly, on the Swedish business, the service revenue growth was solid, but it doesn't seem to translate into EBITDA growth. So could you talk a bit about costs, please? It looks like cost pre-equipments are up around 3%. So are you struggling to save or are there certain things you had to invest in this quarter? Could you give us a bit of an update on that?

And secondly, just back to -- I think, Eric, you just mentioned the Norwegian upgrade being within the SEK 14 billion CapEx envelope. Could you just tell us what sort of scope of upgrade you're thinking of? Because that seems pretty low if it's sort of 800,000 homes at EUR 1,000 per home, let's say. What am I missing there? Is it spread over such a long period of time or have I just got the numbers wrong?

P
Patrik Hofbauer
executive

Sure, shall I'll start with the second one first. So if we are in conversations with relevant households or the multi-dwelling units, sometimes they prefer fiber over coax and that's what we want to be able to offer them so we can upgrade that. So that is not a demand of 800,000 homes in that market, and it's limited and falls within the current framework.

With regards to Sweden and Sweden performance, we're quite happy with that. I think the overall results aren't possible if you don't have good service revenue and EBITDA conversion of that in what is half of our market. So we're quite happy with that. Actually, if you think about the EBITDA conversion that we see, 5% for the group, part of that is not just driven by top line growth. It also is the good cost management that we've done and in our whole market of Sweden, we've made really good progress there. So I don't know if there's anything specific around equipment, et cetera. But for sure, if I look at the full year 2024 performance and if I compare and contrast that with last year, you can clearly see in this market what I said on the group, an EBITDA margin improvement. So also in Sweden, are they having the right traction with cost containment, which again is mainly based on resources. It's partly procurement, but it's also on marketing spend. So now we're quite happy with how we're managing that. And we think it's one of the reasons why we have such good EBITDA growth year-on-year.

Operator

Our next question is from Siyi He at Citigroup.

S
Siyi He
analyst

I think my question is really on the 3.5% OpEx reductions reported this quarter. I apologize if I missed some of your answers during the call. I was just wondering if you can just single out what's sort of key drivers and maybe you can point out in which regions that you see being the biggest contributor to the OpEx reduction this quarter. And I guess this question finally boils down to how should we think about the trends for the remaining of this year, especially that we're seeing that the trend has EBITDA growth come down in Norway, in Finland and you suggested that this could also be quite limited for Q3. So when we think about Q4, you expect the EBITDA growth to pick up and what are the main drivers? Or should we expect those regions to improve again? Or you think that the majority of the drivers is coming from the content cost savings in the TV area?

E
Eric Hageman
executive

Sure. Why don't I start with the EBITDA trend. So tough comparison for Q3. So we're clearly guiding for that for people to lower their consensus a bit, which was that phasing slide, that Slide 17, I think it is in the analyst presentation.

And why are we confident about Q4? One, you've mentioned already, which is content cost, which is largely related to Champions League, of course, right? We all know that, that was expensive. Second one is the sequential improvement of Norway, and we're clearly guiding for a negative EBITDA in Q3, and we think we could be better in Q4 than Q3 with all the actions that we're taking. Thirdly, it's the Baltics, so operations in Estonia and Lithuania, where we see momentum already building now, and that mainly comes from two things: pricing, which starts to come through, where we will reap more of the benefits in Q4 than in Q3. And the other one is the projects that we're doing on B2B in both markets, mainly it's winning a couple of RFPs that are out there in that market that haven't come quite through in H1, and we expect that to happen by Q4.

The last one is the reason why Q3 is tough to beat because it's a hard comp versus last year. It's an easier comp in Q4. So those are the four main elements why we feel quite comfortable about Q4 EBITDA. And I guess, what we've said in our voice over is and we expect it to be above trend. What does above trend mean? I think you need to think something north of 5% because 5% is the trend that we have at the moment.

To your first question, which is on OpEx, so indeed, if you adjust 5% OpEx reduction for the pension refund, it's 3.5% versus 1.5% down in Q1. It is mainly driven by resources. So having fewer people within our organization, and if you look at where that is happening, it is really proportionate across the group. So partly when we say all of the markets are contributing to profitable growth, if you look at who is contributing to OpEx reduction, it is really across the group, it's not just Sweden, it's not just the Baltics or Norway and Finland, everyone is pulling their weight, and it's part of the concerted effort that we've been doing for the last couple of quarters.

Operator

Our next question is from Steve Malcolm at Redburn Atlantic.

S
Stephen Malcolm
analyst

I just want to come back to interest costs, if I can, quite boringly. But Eric, I heard your commentary earlier. But just to be clear, when I look at consensus, I think that's 4.3 for the year, you're guiding to 1.8 in the second half, that's 4, so that's a SEK 300 million tailwind. You're kind of saying you expect free cash flow still to be bottom end of the range.

So am I reading that right? And if that is the case, what are the kind of offsets against that improved interest outlook? And as you look into '25, you must have a pretty good idea where interest is going to land. I think there's kind of expectations of two or three more rate cuts in Sweden. So can you give us a sort of a range of outcomes within a couple of hundred million SEK where you think interest costs will land next year? That would be super helpful.

And just a quick one on TV & Media. Can you -- and I appreciate the comments on sort of not disclosing Euro cost, but do we assume is it loss-making in Q2? Maybe just a sort of sense of the underlying ex-Euro growth rate in EBITDA because it looked pretty good. But I guess, is that above your expectations when you started, when you look at this at the beginning of the year, that would be great to know?

E
Eric Hageman
executive

You want to do TV & Media first?

P
Patrik Hofbauer
executive

Yes. I can start with the TV & Media. So if we look at the turnaround in TV & Media, it was a good quarter now. And we expect the EBITDA to land around SEK 200 million for the year. And we have said also that we should be reasonable to reach SEK 600 million next year in EBITDA. So these are the predictions that we have at the moment.

Then of course, many things can happen, but this is the plan that we're working towards now internally to reach those targets. And again, we are at the moment following the plan very well. So I'm happy to say that.

E
Eric Hageman
executive

Yes. And then on interest cost, so what did we say at the beginning of the year? Roughly, we were paying SEK 3 billion a year in interest, and we said we're going to do SEK 1 billion more, so call that SEK 4 billion, I think that's still quite comfortable with that expectation.

Could that be SEK 100 million, SEK 200 million less? Possibly, and that's partly driven -- it's less driven by if interest rates come down. It's more driven by the cash flow that my business is generating. And of course, the proceeds from Denmark. So that might lead to -- it could be SEK 100 million, SEK 200 million less. What could compensate for it that still brings it in line because we have confirmed that SEK 7 billion to SEK 8 billion guidance, it's possibly tax. We might pay a bit more tax because our profit before tax is just higher, driven by the strong EBITDA growth that we have seen.

So if you win maybe SEK 100 million, SEK 200 million of interest, and that could happen by the full year, we might lose SEK 100 million, SEK 200 million on the tax line as they sort of cancel each other out.

With regards to 2025, Obviously, we're not giving guidance for 2025. But what I can reiterate is what we said again at the beginning of the year, which is we do think that, that interest rate of SEK 4 billion payment is the peak for 2024, and it will be lower in 2025.

Operator

Our next question is from Keval Khiroya at Deutsche Bank.

K
Keval Khiroya
analyst

Two questions, please. So firstly, historically, you had talked about scope for rooftop transactions. Do you think those transactions are more likely as rates hopefully go lower and are you thinking about scope for rooftop transactions anywhere else?

And secondly, if we strip out Fjordkraft, am I right in thinking the Norwegian EBITDA growth is about 1% in Q2? And I just want to understand what you think is really key to getting Norway back to growth because it's already delivering a margin of 48%? So is there much you can do on the OpEx side or does it need to be more revenue-driven?

E
Eric Hageman
executive

Sure. I'll take the M&A. So we have continued to say that with regards to infrastructure, some is relevant, some is less relevant. Obviously, as part of, as you can imagine, our Capital Markets Day, we will give you an update on our views on the portfolio, et cetera. Yes, in sort of an interest rate environment might help and might help return for who sits on the other side as a buyer. But regardless for it, that will be an attractive portfolio. So -- but expect more on this on the Capital Markets Day. Infrastructure, in general, so over and beyond rooftops, we obviously talked about the local exchanges. Again, we look forward to update you that in more details on the 26th of September, but that's a project that is progressing well for us. I think, historically, we kind of thought, let's see what the real estate market looks like and things look quite positive on that.

With regards to Norway, maybe, Patrik, you can comment on service revenue? Let me comment on cost. We can do more as an organization, right? Part of the EBITDA drive that you've seen is driven by cost discipline, and there is more that we can do also in that geographical market.

P
Patrik Hofbauer
executive

Yes. So let's look into a bit of the revenue growth in Norway. I mean, we already commented on the enterprise sector that we had slight decrease to change in mix with a higher portion of public large customers where the price competition is higher and tougher. But what we are doing is that we have actually identified a set of initiatives within both consumer and obviously also enterprise, largely focused on improving sales and marketing, which we think with the limited investment in sales and marketing and OpEx as well as CapEx to connect new customers will result in more effective in sales and improve our KPI trends. And we saw some encouraging early first signs of this improvement in Q2 if you remember that with the mobile subscriber trend turning positive again, but it will take some time before we really see the impact of this. So good trend at the moment, and let's hope now that all the initiatives and hard work is actually turning this around and keep that -- and which would be very positive given what we are coming from.

Operator

Our next question is from Adam Fox-Rumley at HSBC.

A
Adam Rumley
analyst

I had my first question was on mobile consumer in Finland, please. I mean, Patrik, in your prepared comments, you talked about good ARPU, low churn, good customer satisfaction, but you want to address the subs growth element with new sales capacity. I suppose what I'm wondering is whether that's designed to kind of turbocharge the growth in that market or whether -- I'm sort of thinking from a broader competition perspective, is there any risk that with those first three elements already being pretty good that you risk kind of heating up that market a little bit?

And then secondly, just -- I wondered if you could just give us a quick update on where you stand with your 5G network deployment across the big markets, just to get an idea of where you are and how much there is to go?

P
Patrik Hofbauer
executive

Yes, so I can start with the second one, when it comes to the 5G rollout, we are now population coverage of more than 90% now in our territory, which -- so we have come fairly far in our deployment of 5G. When it comes to Finland, well, it is not an easy answer on that one. As you have -- as you can see from our figures, we have had a negative subs development for many quarters now. But the positive is that we are reducing the negative impact quarter-by-quarter last quarters. And we have managed to increase the ARPU, as you also can see in the report. So I think the trend is actually positive, and we're adding more sales capabilities, which I think we need to invest a bit more in sales and marketing in Finland to take our fair share of the new sales, which we haven't done in the past, in the last quarters. So I think that will help us. And I don't think we will make any big reactions in the market. We just need to take our fair share basically of the new sales. And then the churn levels have been very good and coming down to very competitive levels. Even though we saw a bit of a hiccup in the last quarter here now in Q2, we have some technical issues at the end, so we could basically not save some of the customers that we normally do.

That will be normalized from Q3, Q4 onwards again. So I think we are on a good trend, even though negative, but it will take some time, but I think what we see so far in the consumer market in Finland is that the activities that we're now increasing is actually paying off. So let's see how that will develop.

Operator

Our next question is from Fredrik Lithell at SHAB.

F
Fredrik Lithell
analyst

I just wanted to stay with Finland. I mean it looks like it's a tough situation for you and you're doing what you can. But looking at and listening to Telenor and also what Elisa is doing, it feels like you are a little bit behind them. So could you talk a little bit more about where you see, do you have an upside in terms of pricing, if you are a little bit lower on them and you can close that gap in order to improve your trends a little bit more? And also then you are doing -- you're talking about some portfolio rationalizations. It could be interesting to hear what that implies and also the web hosting how will that impact the numbers from Q3? So a little bit more on Finland would be interesting.

E
Eric Hageman
executive

On the web hosting, so it's relatively small business, just from memory, it's roughly 4 -- I think 4 -- just over SEK 4 million revenue or something like that with a bit of margin attached to that, but yes, it's not something which is core, which is again, part of what we've been talking about for a couple of quarters already is we want to focus on what our core telco operations are. This clearly is not core of that business. So it's about EUR 4 million of revenue, in euros, by the way, so call it SEK 40 million. Yes, tough situation for us, Patrik?

P
Patrik Hofbauer
executive

Yes, I can move on into Finland and to give you some more color. I mean, we -- if you look at the whole sector, a main issue now for a moment, I think, is on the B2B side when it comes to mobile where we have a decline in revenues as well.

And what we are seeing here that we need to take a bigger share in the SME market, we are underrepresented in SME side compared to our competitors. So we need to take our fair share there.

And we also -- so there are three things. One is that strengthen our proportion of the share of SME side. Number two is that we're also strengthening our offering with more security products. And then thirdly, we also now changed management in the B2B side in Finland, where I think it's very important to get some new energy and new thinking into that organization. So these are three important, I would say, activities that we have done in the short term.

F
Fredrik Lithell
analyst

Just a follow-up, do you anticipate you will need to sort of invest your way forward in terms of should we expect that it will be a pressure on EBITDA from these activities that you feel are necessary in order to reignite sort of your trends and your position?

E
Eric Hageman
executive

Maybe I can comment on it. Like many of the other units in our portfolio, we're very happy with how the EBITDA margin has been trending. Also in Finland, we've seen that where they've gone across the 30% margin. We don't expect that to come at a EBITDA margin dilution. So more sales or more marketing investment. There is always some, but we don't expect our EBITDA margin to be impacted by that. If anything, we're working very, very hard on continued cost discipline also in that geographical market to actually continue to improve our margin.

P
Patrik Hofbauer
executive

So -- and just to add, I mean, among -- if you look at our markets, the NPS, the customer satisfaction is really high now in Finland, has improved quarter-by-quarter and the churn is also fairly low. So I think that will also help us support to take more fair share of the new sales basically. So all in all, I think I'm a bit optimistic. We will add some more sales and marketing, but we will not an impact on EBITDA, that's our view on it. Thank you.

E
Erik Pers Berglund
executive

Thank you, Fredrik. Many good questions. Today, I think we have one more on the line. So let's take that. Please.

Operator

Final question is from Usman Ghazi at Berenberg.

U
Usman Ghazi
analyst

So I've got two questions, please. One is a clarification. So on the TV business, you're saying that SEK 200 million of EBITDA this year and SEK 600 million for 2025, if I read that -- if I heard you correctly. I just wanted to inquire about the SEK 600 million.

I mean, because, I guess, this year, you've had the SEK 400 million for the Euros. That was an additional cost that's kind of offsetting the benefit you get from the Champions League exit. But next year, you get the full run rate of SEK 1 billion in cost benefits. So -- and the advertising market seems to be picking up.

So the SEK 200 million just going to SEK 600 million, I mean, I just wanted to ask what the driver there is? I mean, are you expecting a big kind of loss there in subscription because of the exit from Champions League or any color there would be helpful? Then the second question was just on the capital intensity, and this is the clarification bit. So earlier, I think there was a question asked, are you happy with what you had said in the past and the revenue -- CapEx represent revenues going forward, that's how you should be looking at this business and that should be fairly stable?

But then you said today that you don't want to comment on that further because you've got a Capital Markets Day coming up. Obviously, given sensitivity around CapEx amongst investors, I just wanted to give you a chance to clarify whether are we expecting some discontinuity here or is the previous messaging intact?

E
Erik Pers Berglund
executive

Where is CapEx going is the question. We answered it before, but maybe you want to say it in your words?

P
Patrik Hofbauer
executive

No, I can start with the TV & Media and you can take the CapEx later on. But when it comes to the TV & Media and the outlook for the EBITDA, I think the current expectations, as I said, the SEK 200 million this year and SEK 600 million for '25 is all reasonable. So I think let's make sure, first of all, that we deliver on those expectations before we start looking for higher numbers. We have -- I mean we have never phased out such a large content right before, exit from Champions League, and need to monitor the impact and effects of that one.

E
Eric Hageman
executive

Yes, and on CapEx, nothing more to add on what I answered to the question before. We are today reiterating the circa SEK 14 billion. We're quite happy with sort of the first half performance where we spent SEK 500 million less compared to last year. Let's see what the second half brings, but we talked about phasing in there. So we expect that to pick up. So we're quite happy to reiterate that guidance that we've been given. And then when it comes to sort of '25 and beyond, we will give you all the details on the 26th of September.

E
Erik Pers Berglund
executive

Thanks, everyone for this -- yes, thank you. I just want to say thank you, everyone, for participating in the call, and we wish you a great summer break when it comes.

Operator

This concludes today's call. Thank you for your participation. You may now disconnect.