P

Pricer AB
STO:PRIC B

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Pricer AB
STO:PRIC B
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Price: 11.74 SEK -10.24% Market Closed
Market Cap: 1.9B SEK
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Gross Margin
Pricer AB

20.3%
Current
-700%
Average
24.5%
Industry

Gross Margin is the amount of money a company retains after incurring the direct costs associated with producing the goods it sells and the services it provides. The higher the gross margin, the more capital a company retains, which it can then use to pay other costs or satisfy debt obligations.

Gross Margin
20.3%
=
Gross Profit
552.9m
/
Revenue
2.7B

Gross Margin Across Competitors

Country SE
Market Cap 1.9B SEK
Gross Margin
20%
Country JP
Market Cap 15.4T JPY
Gross Margin
84%
Country CN
Market Cap 291.6B CNY
Gross Margin
44%
Country US
Market Cap 28.3B USD
Gross Margin
63%
Country SE
Market Cap 283.7B SEK
Gross Margin
67%
Country US
Market Cap 22.2B USD
Gross Margin
43%
Country US
Market Cap 20.4B USD
Gross Margin
48%
Country US
Market Cap 17.6B USD
Gross Margin
63%
Country IL
Market Cap 15.4B USD
Gross Margin
47%
Country UK
Market Cap 10.3B GBP
Gross Margin
50%
Country JP
Market Cap 1.3T JPY
Gross Margin
43%
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Pricer AB
Glance View

Market Cap
1.9B SEK
Industry
Electrical Equipment

Pricer AB engages in the provision of in-store digital shelf-edge solutions. The company is headquartered in Stockholm, Stockholm and currently employs 180 full-time employees. The firm develops and markets a system consisting of components for communication in a store environment. The firm has over 15,000 installations in over 50 countries. Its solutions include shopper solutions, store manage solutions, price automation and communication platform. Its product offering enables users to display and change prices of a whole store; help shoppers find what they want in a Pricer equipped store; use scheduled SmartFLASH functionality to automate promotions; validate that all products are in the correct place according to the floor plan; make sure prices are the same in the store as in the Web shop; give any near field communications (NFC) enabled smartphone the ability to show added product info, and draw, synchronize and show maps on mobiles and on the Web, among others. The platform's other features include geofencing, infrared geopositioning, in-store navigation, Shelf label and in-store picking.

PRIC B Intrinsic Value
16.19 SEK
Undervaluation 27%
Intrinsic Value
Price
P

See Also

Discover More
What is Gross Margin?

Gross Margin is the amount of money a company retains after incurring the direct costs associated with producing the goods it sells and the services it provides. The higher the gross margin, the more capital a company retains, which it can then use to pay other costs or satisfy debt obligations.

Gross Margin
20.3%
=
Gross Profit
552.9m
/
Revenue
2.7B
What is the Gross Margin of Pricer AB?

Based on Pricer AB's most recent financial statements, the company has Gross Margin of 20.3%.