Nelly Group AB (publ)
STO:NELLY
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Nelly Group AB (publ)
Nelly Group AB is an online fashion brand among young women in the Nordic regions, which provides e-commerce business services. The company is headquartered in Boras, Vastra Gotalands and currently employs 250 full-time employees. The company went IPO on 2010-12-15. With a direct-to-consumer strategy and own brand NLY by Nelly, it offers fashion and beauty products to young women through Nelly.com. Its assortment includes lingerie and swimwear, clothing, accessories, beauty products and sportswear for women. The clothes and accessories are purchased from manufacturers in, for example, the United Kingdom, Turkey and China. The firm operates on the Scandinavian market.
Nelly Group AB is an online fashion brand among young women in the Nordic regions, which provides e-commerce business services. The company is headquartered in Boras, Vastra Gotalands and currently employs 250 full-time employees. The company went IPO on 2010-12-15. With a direct-to-consumer strategy and own brand NLY by Nelly, it offers fashion and beauty products to young women through Nelly.com. Its assortment includes lingerie and swimwear, clothing, accessories, beauty products and sportswear for women. The clothes and accessories are purchased from manufacturers in, for example, the United Kingdom, Turkey and China. The firm operates on the Scandinavian market.
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