Mips AB
STO:MIPS

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Mips AB
STO:MIPS
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Price: 460.6 SEK -0.22% Market Closed
Market Cap: 12.2B SEK
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Mips AB
Selling, General & Administrative

Last Value
3-Years 3-Y CAGR
5-Years 5-Y CAGR
10-Years 10-Y CAGR
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Mips AB
Selling, General & Administrative Peer Comparison

Competitors Analysis
Latest Figures & CAGR of Competitors

Company Selling, General & Administrative CAGR 3Y CAGR 5Y CAGR 10Y
Mips AB
STO:MIPS
Selling, General & Administrative
-kr138m
CAGR 3-Years
-14%
CAGR 5-Years
-18%
CAGR 10-Years
N/A
Thule Group AB
STO:THULE
Selling, General & Administrative
-kr2.3B
CAGR 3-Years
-9%
CAGR 5-Years
-8%
CAGR 10-Years
-8%
N
Nimbus Group AB (publ)
STO:BOAT
Selling, General & Administrative
-kr190.5m
CAGR 3-Years
-6%
CAGR 5-Years
-19%
CAGR 10-Years
N/A
No Stocks Found

Mips AB
Glance View

Market Cap
12.2B SEK
Industry
Leisure Products

Mips AB, a Swedish company that stands at the intersection of innovation and safety, has carved out a unique niche in the helmet industry by focusing on brain protection. Born from the collaborative efforts of scientists and entrepreneurs, Mips was established to address a critical flaw in traditional helmet designs: their limited ability to protect against rotational motion during impacts. Recognizing that the human brain is particularly vulnerable to angled impacts, Mips developed a proprietary low-friction layer technology known as the Multi-directional Impact Protection System (MIPS). This layer allows the head to move slightly inside the helmet during a crash, thereby reducing rotational motion that could lead to brain injuries. Mips doesn't manufacture helmets themselves but instead licenses its technology to prominent helmet brands across various sports, including cycling, skiing, and motorcycling, allowing them to integrate the MIPS system into their own products. In the business landscape, Mips has firmly planted itself as a B2B entity, making its money primarily through licensing agreements with helmet manufacturers. Its revenue model is built on charging these companies a fee for incorporating the MIPS technology into their helmet designs. This symbiotic relationship allows Mips to focus on further research and development, continuously refining their technology to enhance safety standards while the manufacturers benefit from offering a science-backed safety feature that differentiates their products in the market. In turn, this has driven Mips' robust financial growth, as the demand for enhanced safety features in helmets continues to rise, supported by increasing consumer awareness and regulatory movements advocating for improved protective gear standards. Mips’ dynamic journey underscores the company's commitment not only to advancing safety but also to strategically leveraging partnerships to proliferate their innovative solution globally.

MIPS Intrinsic Value
205.36 SEK
Overvaluation 55%
Intrinsic Value
Price

See Also

What is Mips AB's Selling, General & Administrative?
Selling, General & Administrative
-138m SEK

Based on the financial report for Sep 30, 2024, Mips AB's Selling, General & Administrative amounts to -138m SEK.

What is Mips AB's Selling, General & Administrative growth rate?
Selling, General & Administrative CAGR 5Y
-18%

Over the last year, the Selling, General & Administrative growth was -6%. The average annual Selling, General & Administrative growth rates for Mips AB have been -14% over the past three years , -18% over the past five years .

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