Bjorn Borg AB
STO:BORG
Decide at what price you'd be comfortable buying and we'll help you stay ready.
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EV/S
Enterprise Value to Sales (EV/S) ratio compares a company`s total enterprise value to its revenue. It shows how much investors are paying for each dollar of the company`s sales, including both equity and debt.
Enterprise Value to Sales (EV/S) ratio compares a company`s total enterprise value to its revenue. It shows how much investors are paying for each dollar of the company`s sales, including both equity and debt.
Valuation Scenarios
If EV/S returns to its 3-Year Average (1.4), the stock would be worth kr59.57 (13% downside from current price).
| Scenario | EV/S Value | Implied Price | Upside/Downside |
|---|---|---|---|
| Current Multiple | 1.6 | kr68.5 |
0%
|
| 3-Year Average | 1.4 | kr59.57 |
-13%
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| 5-Year Average | 1.3 | kr57.01 |
-17%
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| Industry Average | 1.9 | kr79.99 |
+17%
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| Country Average | 2.1 | kr90.57 |
+32%
|
Forward EV/S
Today’s price vs future revenue
| Today's Enterprise Value | Revenue | Forward EV/S | ||
|---|---|---|---|---|
|
kr1.7B
|
/ |
Jan 2026
kr1.1B
|
= |
|
|
kr1.7B
|
/ |
Dec 2026
kr1.1B
|
= |
|
|
kr1.7B
|
/ |
Dec 2027
kr1.2B
|
= |
|
|
kr1.7B
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/ |
Dec 2028
kr1.3B
|
= |
|
|
kr1.7B
|
/ |
Dec 2029
kr1.4B
|
= |
|
Forward EV/S shows whether today’s EV/S still looks high or low once future revenue are taken into account.
Peer Comparison
| Market Cap | EV/S | P/E | ||||
|---|---|---|---|---|---|---|
| SE |
|
Bjorn Borg AB
STO:BORG
|
1.8B SEK | 1.6 | 18.7 | |
| FR |
|
LVMH Moet Hennessy Louis Vuitton SE
PAR:MC
|
234.1B EUR | 3.1 | 21.5 | |
| FR |
|
Hermes International SCA
PAR:RMS
|
172.8B EUR | 10.2 | 38.2 | |
| KR |
|
SBW
KRX:102280
|
235.5T KRW | 2 563.2 | -117 637.1 | |
| CH |
|
Compagnie Financiere Richemont SA
SIX:CFR
|
88.6B CHF | 4.2 | 23.8 | |
| FR |
|
EssilorLuxottica SA
PAR:EL
|
85.9B EUR | 3.3 | 37.1 | |
| FR |
|
Christian Dior SE
PAR:CDI
|
80.1B EUR | 1.3 | 17.7 | |
| IN |
|
Titan Company Ltd
NSE:TITAN
|
4T INR | 5.4 | 82.1 | |
| FR |
|
Kering SA
PAR:KER
|
29.4B EUR | 2.7 | 413 | |
| CN |
|
ANTA Sports Products Ltd
HKEX:2020
|
235.3B HKD | 2.4 | 14.9 | |
| US |
|
Tapestry Inc
NYSE:TPR
|
29.6B USD | 4.1 | 56.6 |
Market Distribution
| Min | 0 |
| 30th Percentile | 1.1 |
| Median | 2.1 |
| 70th Percentile | 5.1 |
| Max | 15 188 |
Other Multiples
Bjorn Borg AB
Glance View
Bjorn Borg AB engages in the design, production, and sale of clothing, footwear, and accessories. The company is headquartered in Solna, Stockholm. The company went IPO on 2007-05-01. The firm owns and develops the Bjorn Borg brand, which specializes in underwear for women, men and children. Its business activities comprise four segments: Brand, responsible for gaining royalties; Product Development, which develops, designs and produces underwear and adjacent products, as well as sportswear through Bjorn Borg Sport; Wholesale, which provides lingerie and complementary products in Sweden, Finland and England, as well as footwear in Sweden, Finland and the Baltic countries; and Retail, which operates an online shop, as well as over 15 own stores and outlets in Sweden, Finland and England. The Company’s product portfolio is divided into three areas: Underwear, Sportswear, and Licensed products. Furthermore, the Company is a parent of Bjorn Borg Brands AB, Bjorn Borg Inc, Bjorn Borg UK Limited, Bjorn Borg Services AB, Bjorn Borg Sport BV, and Bjorn Borg Limited (China) Limited CR, among others.
