Kweichow Moutai Co Ltd
SSE:600519

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Kweichow Moutai Co Ltd
SSE:600519
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Price: 1 576.77 CNY 0.08% Market Closed
Market Cap: 2T CNY

Kweichow Moutai Co Ltd
Investor Relations

Kweichow Moutai Co Ltd, a veritable jewel in China's corporate crown, commands reverence and fascination with its prestigious alcoholic beverage, Moutai baijiu. This distilled spirit, with its roots firmly entrenched in ancient Chinese culture, owes its allure to a meticulous distillation process that blends tradition and innovation. Produced exclusively in the town of Maotai in China's Guizhou Province, the company wields the power of geographical exclusivity, much like the Champagne houses of France. The unique climate and local water attributes of this region serve as the secret to Moutai’s distinctive flavor, enabling it to maintain a storied dominance in the premium baijiu market. The production process, involving multiple rounds of fermentation and aging in earthenware jars, is both time and labor-intensive, reflecting a dedication to craft that resonates deeply with its affluent consumer base.

Kweichow Moutai capitalizes on an unwavering demand among China's elites and increasingly, global connoisseurs, to translate cultural prestige into substantive financial muscle. The company’s revenue streams are primarily driven by direct sales of its high-priced liquor, with limited editions and special releases often sparking fervent bidding wars among collectors. Leveraging the scarcity principle, Moutai manages to keep its supply tightly controlled, amplifying its allure and price in the marketplace. Its distribution strategy marries exclusivity with strategic partnerships, ensuring its brand remains synonymous with luxury and tradition. This robust business model has not only cemented Kweichow Moutai’s position as a purveyor of high-end spirits but also made it a formidable player in the global beverage industry.

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600519
Shanghai Composite

Earnings Calls

No Earnings Calls Available

Management

Ms. Wang Li
Acting GM & Director

Wang Li serves as an executive at Kweichow Moutai Co., Ltd., which is renowned for producing one of China's most prestigious and highly sought-after brands of baijiu, a traditional Chinese spirit. As a leader in the company, Wang Li is involved in strategic planning and operational management, contributing to maintaining the brand's premium position in the market. Her expertise plays a significant role in navigating the company's direction amidst industry challenges and consumer trends, ensuring the ongoing legacy and reputation of Kweichow Moutai both domestically and internationally.

Ms. Yan Jiang
Deputy GM, CFO & Secretary

Yan Jiang is a prominent executive at Kweichow Moutai Co., Ltd., one of China’s most renowned and prestigious liquor companies, well-known for its production of Maotai, a traditional Chinese spirit. Ms. Jiang has been instrumental in navigating the company through both domestic and international markets, leveraging her expertise in business management and corporate strategy. Throughout her tenure at Kweichow Moutai, Ms. Jiang has overseen significant advancements within the company, focusing on boosting sales, enhancing brand recognition, and expanding the company's product reach. Her leadership style is often described as dynamic and forward-thinking, aligning traditional practices with modern business strategies. In the fiercely competitive beverage industry, Ms. Jiang has played a key role in promoting innovation while maintaining the brand's rich heritage. Her efforts align with the company's goals of sustainable growth and global expansion, contributing to Kweichow Moutai's position as a leading figure in the global spirits market.

Mr. Zheng Qiang Zhong
Deputy General Manager

Zheng Qiang Zhong is a notable executive at Kweichow Moutai Co. Ltd., one of China's most prestigious and well-known producers of baijiu, a traditional Chinese spirit. As of his latest positions, he has served as a key figure in Kweichow Moutai's leadership team, playing a crucial role in steering the company's strategic directions and operations. With a background in business and management, he has been influential in expanding the company’s market reach domestically and internationally, bolstering its brand reputation, and enhancing its commercialization strategies. His leadership is marked by a focus on innovation while honoring the traditional craftsmanship that Kweichow Moutai is known for. His contributions have been significant in maintaining the brand's status as a hallmark of Chinese cultural and economic pride.

Mr. Yong Wen
Employee Supervisor and Head of the Legal & Compliance Department

Yong Wen has been an influential figure in the Chinese corporate landscape, particularly known for his role as the Chairman of Kweichow Moutai Co Ltd, one of the most prominent and valuable liquor companies in the world. Born in 1967 in China, he has extensive experience and a background in business administration. Yong Wen has played a crucial role in the strategic development and expansion of Kweichow Moutai, advancing its position not only in the domestic market but also strengthening its brand presence internationally. Under his leadership, Kweichow Moutai has seen significant growth and has continued to maintain its reputation for producing high-quality baijiu, a traditional Chinese spirit. Yong Wen's leadership style is often characterized by his strategic foresight and his ability to adapt to market changes, ensuring the company remains competitive and innovative in the global marketplace. His efforts have also been directed toward sustainable business practices and enhancing shareholder value.

Contacts

Address
GUIZHOU
Zunyi
Moutai Town, Renhuai City
Contacts
+8685122386002
www.moutaichina.com