Zeta Global Holdings Corp
NYSE:ZETA
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Zeta Global Holdings Corp
Zeta Global Holdings Corp
Research & Development
Zeta Global Holdings Corp
Research & Development Peer Comparison
Competitors Analysis
Latest Figures & CAGR of Competitors
| Company | Research & Development | CAGR 3Y | CAGR 5Y | CAGR 10Y | ||
|---|---|---|---|---|---|---|
|
|
Zeta Global Holdings Corp
NYSE:ZETA
|
Research & Development
-$73.9m
|
CAGR 3-Years
-32%
|
CAGR 5-Years
N/A
|
CAGR 10-Years
N/A
|
|
|
Salesforce Inc
NYSE:CRM
|
Research & Development
-$5.3B
|
CAGR 3-Years
-9%
|
CAGR 5-Years
-17%
|
CAGR 10-Years
-22%
|
|
|
|
Palantir Technologies Inc
NYSE:PLTR
|
Research & Development
-$404.6m
|
CAGR 3-Years
10%
|
CAGR 5-Years
-7%
|
CAGR 10-Years
N/A
|
|
|
Applovin Corp
NASDAQ:APP
|
Research & Development
-$592.4m
|
CAGR 3-Years
-49%
|
CAGR 5-Years
-105%
|
CAGR 10-Years
N/A
|
|
|
Intuit Inc
NASDAQ:INTU
|
Research & Development
-$2.8B
|
CAGR 3-Years
-14%
|
CAGR 5-Years
-17%
|
CAGR 10-Years
-14%
|
|
|
Adobe Inc
NASDAQ:ADBE
|
Research & Development
-$3.9B
|
CAGR 3-Years
-16%
|
CAGR 5-Years
-15%
|
CAGR 10-Years
-17%
|
|
Zeta Global Holdings Corp
Glance View
Zeta Global Holdings Corp. emerges as a notable player in the realm of data-driven marketing technology. Founded in 2007, Zeta has crafted its space by capitalizing on the exponential growth of digital marketing and the increasing necessity for businesses to connect with consumers at a more personalized level. At its core, Zeta operates on a robust data and analytics platform that leverages artificial intelligence to enhance consumer engagement and drive brand performance. By analyzing vast volumes of data, Zeta aids businesses in understanding customer behaviors and preferences, thus enabling tailored marketing campaigns that resonate with target audiences. The company's commitment to technological innovation is evident in its continuous evolution of platforms designed to streamline marketing strategies while optimizing return on investment for clients. The financial engine powering Zeta Global is its revenue model, derived from a combination of software subscriptions, professional services, and media activation. The company predominantly monetizes through its software as a service (SaaS) offerings, wherein clients subscribe to utilize Zeta's marketing cloud. This cloud integrates customer intelligence and marketing automation tools for a subscription fee. Additionally, Zeta provides professional services to help businesses harness the full potential of the platform, further boosting its revenue streams. The media activation component involves executing digital ad campaigns on behalf of clients, with Zeta earning a margin on ad spend. Through these avenues, Zeta not only solidifies its financial standing but also continually adapts to the dynamic marketing technology landscape, ensuring comprehensive solutions that cater to evolving client needs.
See Also
What is Zeta Global Holdings Corp's Research & Development?
Research & Development
-73.9m
USD
Based on the financial report for Dec 31, 2023, Zeta Global Holdings Corp's Research & Development amounts to -73.9m USD.
What is Zeta Global Holdings Corp's Research & Development growth rate?
Research & Development CAGR 3Y
-32%
Over the last year, the Research & Development growth was -6%. The average annual Research & Development growth rates for Zeta Global Holdings Corp have been -32% over the past three years .
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