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VF Corp
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Greetings, and welcome to the V.F. Corporation First Quarter Fiscal 2020 Earnings Conference Call. At this time, all participants are in a listen-only mode. A question-and-answer session will follow the formal presentation. [Operator Instructions]. As a reminder, this conference is being recorded.
I would now like to turn the conference over to your host, Joe Alkire, Vice President of Investor Relations. Please go ahead.
Good morning, and welcome to V.F. Corporation's fiscal 2020 earnings call. Participants on today's call will make forward-looking statements. These statements are based on current expectations and are subject to uncertainties that could cause actual results to differ materially. These uncertainties are detailed in documents filed regularly with the SEC. Unless otherwise noted, amounts referred to on today's call will be on an adjusted constant dollar basis, which we define in the press release that was issued this morning.
We use adjusted constant dollar amounts as lead numbers in our discussion because we believe they more accurately represent the true operational performance and underlying results of our business. You may also hear us refer to reported amounts which are in accordance with U.S. GAAP. Reconciliations of GAAP measures to adjusted amounts can be found in the supplemental financial tables included in the press release which identify and quantify all excluded items and provide managements view with this release, which identifies and quantifies all excluded items, and provides management’s view of why this information is useful to investors.
During the first quarter of fiscal 2020, the company completed the spin-off of its Jeans business, which included the Wrangler, Lee and Rock & Republic brands, as well as the VF Outlet business, into an independent, publicly traded company under the name Kontoor Brands. Accordingly, the company has removed the assets and liabilities of the Jeans business as of the date noted above and included the operating results of this business in discontinued operations for all periods presented.
Unless otherwise noted, results presented on today's call are based on continuing operations. Joining me on today's call will be Vice Chairman President and Chief Executive Officer Steve Rendall and Chief Financial Officer Scott Roe. Following our prepared remarks, we’ll open the call for questions. Steve?
Thank you, Joe. And good morning from our new headquarters in Denver, Colorado. Following one of the most transformative years in VFs 120-year history, fiscal 2020 represents a new chapter for VF as we begin to build on our long track record of growth, success and value creation for all of our stakeholders around the globe.
With the separation of Kontoor Brands now complete and our relocation into Denver well underway, we can now focus on driving our powerful brands to become even more consumer minded and retail centric. Our first quarter results stand as a powerful proof point that our transformation to be a more purpose led, performance driven, value creating enterprise is yielding tangible results for our consumers, associates and shareholders.
It's an exciting time at VF. Let's take a look at some of the highlights from our first quarter. Revenue increased 9% or 11% on an adjusted organic basis. Growth was driven by our two largest brands, Vans and The North Face, which grew 23% and 12%, respectively, as the strong momentum for both brands extends into this year.
Our Vans business continues to perform well above its long term growth target. More importantly, the quality of the growth is strong, and diverse as we are seeing the rapid acceleration of the Slip-On franchise complement the continued strength of the Old Skool.
The Vans team remains intensely focused and disciplined as they continue to deliver consistent performance that is driven by not just one thing. When coupled with the investments we are making to drive and fuel the brand's explosive growth, we are confident in Van's ability to sustain its trajectory above our long term target, including 11% to 13% growth this year.
The brand is well on its way to achieving its $5 billion [ph] target by 2023. Similarly, The North Face continues to exceed expectations, with double digit growth across all regions and strengthen all channels and product territories. In light of the brand's strong first quarter performance, increased visibility to the full year and renewed energy in the brand's product pipeline and innovation engine, we are increasing our fiscal 2020 growth outlook for The North Face to 8% to 9%. Speaking of products, we are just a few months away from the launch of FutureLight and the response from the marketplace has been very strong. Given the opportunity FutureLight has to significantly disrupt the outdoor industry, we have decided to invest even more aggressively behind the breakthrough technology.
We look forward to sharing more with you over the coming months. Now let me give you a few more highlights from the quarter's revenue performance. International increased 10% including nearly 30% growth in China. Direct-to-consumer increased 16% with a 14% total comp and nearly 30% growth in digital. And work increased 4% with consistent performance across our brand portfolio. Our fundamentals remained strong as gross margin, a key driver of our value creation model reached 54.4% providing us the fuel to continue to drive investment in the capabilities required to sustain our growth momentum.
And lastly, adjusted EPS has increased 67% to $0.30 including a 10% increase in growth focused investments, tied to our long term strategy. As a result of our strong first quarter results and increased confidence in the full year, we're raising our fiscal 2020 outlook including an additional 20 million of incremental investment, primarily focused on The North Faces FutureLight launch. Scott will cover the details of our updated fiscal 2020 outlook in a moment.
At the beginning of June, the move to Denver officially began. And in just a short time, we already have more than 500 associates living and working in the Denver community. The energy around our new headquarters is palpable and further validation of the decision we made just to -- just over a year ago, to co-locate our corporate leadership team and our outdoor brands at the base of the Rockies. By the end of the summer, we expect the relocation to be complete. So one quarter into fiscal 2020, our business is performing ahead of expectations. We are thoughtfully investing in our brands, and against our largest growth opportunities. We're confident in our ability to deliver our increased growth outlook in another year of top quartile returns for our shareholders. We look forward to our upcoming Investor Day scheduled for September 25th in Beaver Creek, Colorado where both our corporate and brand leaders will provide an update to our long term strategy, financial model and CSR algorithm.
And with that, I'll turn it over to Scott.
Thanks, Steve. Fiscal 2020 is off to a strong start, yet another proof point that our consumer centric transformation continues to result in accelerated growth. VF post Kontoor is a stronger, better aligned, growth focused version of itself and the performance and composition of our current portfolio give us a high degree of confidence as we look to the future.
Before diving into the results, it's important to note that Q1 is the smallest quarter of our year. So while performance is certainly encouraging, most of the year remains ahead of us. With that said, we are executing exceptionally well. The fundamentals of our business are strong and the demand signals we are seeing from both consumers and retail partners give us confidence in our full year outlook. We're tracking ahead of plan and are pleased with the quality and balance of the growth across the portfolio.
Now let's review the first quarter. Revenue increased 9% or 11% on an organic basis, driven by continued momentum in our core growth engines. Our big three brands grew 16% led by 23% growth of Vans and 12% growth at The North Face.
The consistency of Van's growth across all regions channels and product categories remains impressive. Equally exciting is the continued momentum of The North Face, which delivered double-digit growth across all three regions with strength in all channels and product territories.
Revenue increased 16% in our D2C business highlighted by a 14% total comp and 29% growth in digital. Our wholesale business increased 8% driven by 17% growth with our digital wholesale partners, and strong sell through across key accounts.
From a geographic standpoint, we saw double digit growth in both the U.S. and internationally in the first quarter, highlighted by 29% growth in China. The performance of our work segment also remained solid despite a somewhat more tempered economic environment in the more cyclical parts of the brand portfolio.
Revenue in the Work segment increased 4% which was in line with our expectations. Dickies revenue increased 2% in the quarter which was impacted by a strategic repositioning of the brand in Japan, and timing of shipments which will impact growth during the first half of the year. We remain confident in the full year outlook of 5% to 7% growth for the Dickies brand.
Gross margin expanded 120 basis points to 54.4% driven mainly by our ongoing mix shift towards higher margin businesses and the timing of FX transaction hedge gains. SG&A grew slightly faster than revenue as strong operating leverage was offset by 11% growth in investments tied to our long term strategy.
These investments continue to translate into strong, tangible results. Now pulling it all together, operating margin expanded 100 basis points to 7.2% representing 37% organic growth in operating profit compared to the prior year. EPS has increased 67% or 86% on an organic basis to $0.30 reflecting strong growth in operating income as well as the benefit of lower interest and pension expense.
Moving to the balance sheet, inventory increased 9% which is relatively in line with our full year revenue growth outlook. We ended the quarter with adjusted gross leverage slightly below two times, as we used the proceeds from the Kontoor spend to repay short term borrowings.
Our balance sheet position is strong, and we have a lot of dry powder to pursue our M&A agenda as well as other capital allocation priorities. As you saw in our release, our board has approved a $0.43 per share dividend payable in September 2019 to BFC shareholders of record. Consistent with our prior communication and disclosure, VFs dividend adjustment represents the recalibration of our dividend following the spinoff of Kontoor brands.
And as Kontoor announced yesterday, they intend to pay an initial quarterly dividend of $0.56 per share. When considering the Kontoor and dividend combined with our dividend of $0.43 per share, shareholders who hold both companies will receive a total distribution that is equal to the dividend they had with VF prior to the spinoff.
The dividend remains a key component of our long term TSR algorithm and we intend to grow our dividend consistent with earnings as we move forward. These actions should result in a market average dividend yield.
Now turning to our updated outlook for fiscal year 2020. Based on the strength of our first quarter performance, the broad based growth across the portfolio and increased visibility and confidence in our full year plan, we are raising our fiscal 2020 growth outlook.
We now expect revenue to approximate $11.8 billion representing 8% growth on an organic constant dollar basis. Gross margin is now expected to be 54.1% representing an 80 basis point increase compared to the prior year.
Operating margin is now expected to be 13.8% representing a 90 basis point increase over the prior year. We now expect EPS of $3.32 to $3.37 representing 18% to 20% growth on an adjusted organic constant dollar basis, including $0.04 per share of incremental investment relative to our prior outlook.
The incremental investment is focused on the launch of The North Face future life technology. The ability to opportunistically invest demonstrates the power of our model, strong revenue growth and gross margin expansion, coupled with operating leverage across enterprise wide platforms give us the fuel to invest in sustained momentum while at the same time, over delivering on our commitments to shareholders.
Moving now to our segment outlook. We are raising our growth outlook for Active to 10% to 11% reflecting continued strength at Vans. We're also raising our outlook for outdoor to 6% based on the strength of The North Face. We still expect the Work segment to grow between 4% and 6%.
By brand, we're raising both our Vans outlook to 11% to 13% and our North Face outlook to 8% to 9%. We still expect Timberland to grow at a low single digit rate and Dickies to grow between 5% and 7%.
By region, we continue to expect high single digit growth internationally and we're raising our U.S. outlook to 6% to 7% growth. And finally, by channel we're raising our D2C outlook to 11% to 13% and maintaining our growth outlook for wholesale of 4% to 5%.
So one quarter into fiscal 2020, we're pleased with the balanced growth across the portfolio and our momentum heading into back-to-school and the key fall holiday season. Our fundamentals are strong and we are purposefully investing to sustain and accelerate our growth momentum, and the balance sheet is well-positioned to pursue M&A as well as other capital allocation priorities to further enhance what we believe to be a top quartile TSR outlook. We look forward to updating you on the evolution of our strategy, financial model, and TSR algorithm in more detail at our Investor Day this September.
Now, we’ll open the line and take your questions.
[Operator Instructions] Our first question today comes from Michael Binetti of Credit Suisse. Please go ahead.
Hey guys. Good morning. Let me start with congrats on a great quarter out of the gate here at VF 2.0. I just want to ask one brand question on North Face. Congrats on really get the momentum back there on a sustainable basis. And I'm just curious, it's July, so it's obviously very hot out and it's an awkward time to talk about North Face. But as you look at the backlogs there, how would you describe how the retail customers are ordering for that, for the back half of the calendar year, and over a few years you mentioned I guess shipping windows have slip back but retailers wanting goods a little closer to need is that, is that continuing and you get the sense that the retailers are ordering more or less conservatively than they were if you look back a year, whatever you think the prevailing mindset is in the calendar for the back half?
Sure Michael, this is Steve. I'll start. North Face backlogs are good there. They're in line with our guide for the year or outlook. I would tell you the retailers over the past two or three years and we've talked about this in the past have absolutely modified their approach to how they place their orders, how they flow their product. And that's very consistent with how we are modifying the way we approach being much more retail centric, thinking about increased flow, better merchandise assortments, consistent with the time of year, but also helping raise the level of experience that we're able to help our wholesale partners drive.
So North East finds itself in a really good place. A lot of hard work's been done over the last three years to put themselves in this position and relocation to Denver. You know they've handled that extremely well and we're confident and looking forward frankly to the launch of FutureLight and what that will mean to the brand as it moves into this important fall winter season.
Great. Thanks for that. And then I just want to ask something a little bit longer term, and I know, I know we'll get into the nitty gritty of it at the Analyst Day, but on the last call, Scott you were asked about the 16% operating margin target from the 2017 Analyst Day. And I think you said it was still the right framework to think about for this business longer term. And you got to know we'll get into the details but now that we've seen some of the restatements, you know that at the time that you guided to 16 before you were working off of a baseline of 14.5 operating margin. Now we're working off fiscal 2019 restated at 12.9 and I guess 13.8 this year, so a lot of margin improvement this year. But I guess, I'm just, it's a bit of a steeper climb to get to 16 for here if that's still the right general range, do you think it helps us think at a high level about what some of the components from the margin that will be bigger drivers in this algorithm versus oldco algorithm to keep that kind of level intact, if that’s right?
Sure, yes, and I -- Michael I think you set the right context, right. It’s VF 2.0 or whether it's 10 point out of this after 120 years, I think this company has reinvented itself many times, but sure the base matters, right. And I would just point you to the algorithm that the earnings growth, algorithm that we talked about for so long, and we'll give you an update on what that looks like at this, this fall. But in general, you know you shouldn't expect a massive change from what we said before, right. The gross margin expansion, the leverage and enterprise wide platforms and investing in those key credit growth drivers to get us mid-teens kind of earnings pace on a go-forward basis, that, that's that's the ballpark you should you should assume going forward.
Well, we'll clean that up again. It's a different portfolio than we had in Boston. It's a different baseline. So all those factors need to adjust. So it’s a long way of saying, I wouldn't get too isolated on the absolute nominal number. Think more about the growth algorithm, on a go-forward basis.
Got it. Region – thanks again for all the help and congrats again.
The next question is from Matthew Boss of JPMorgan. Please go ahead.
Thanks, and congrats on a nice spring guys.
Thanks, Matt.
I guess first on the revenue front, Steve, maybe how best to broadly characterize the consumer as you see it today, as we think about North America, Europe and China and what drove your raised forecasts for the Vans and North Face. If you broke it down, if you broke down the trends, by geography?
Sure. So it’s the consumer that we that we're focused on. We see remaining quite healthy. And if you were to break that down by region here in the U.S., we've done a quite a bit of work over the last two years to realign where our products are sold on the move. You know some of the divestitures that we've executed have moved us away from some of those more pressured distribution channels like the department store and mid-tier and we find ourselves really well aligned with a more specialty side of the business and a very strong, fast growing, D2C and digital business.
So we're able to really connect with that consumer in a much more effective way, much more experiential way. And my comment earlier you know how we're really aligning our merchandising strategy and our ability to flow products and the proper amount of marketing to pull that, connect with that consumer and pull them in. So U.S. consumer seems healthy, clear there's a lot of noise around us from a macro economic and political point of view, but we really think our brands provide that that place where you can pause and really focus on you as an individual, align yourself with a likeminded community, and kind of separate yourself from the noise in the marketplace.
And we see the same true in Europe, some challenging certain indicators in across the marketplace there. But it's really our diverse strategy from a country standpoint that we're able to really navigate and connect with the consumers in the European marketplace and feel confident with where we sit there.
And in China, you'll continue to see just tremendous opportunity ahead of us, our brands, you know a very tight portfolio brands that we're working with there, have so much upside from an awareness standpoint and ability to connect with our consumers. We continue to feel very very confident and the results that we just posted in that near to 30% growth rate this quarter, I think this is validation of our brands ability to connect.
What gives us confidence to raise our guidance is what we – the momentum we carried out of last year, the performance that we’ve seen this in the Q1, in the broad based nature of that growth across the categories, across the regions and across the channels and then the forward outlook that we have against our order books and you get the confidence in the product and the marketing that we have in place to drive our outlook for the year gives us confidence. You know one quarter in and it’s the smallest quarter of our year, you know it still gives us confidence that we are on our path to deliver against our commitment.
That’s great. And then just a follow up on gross margin, what was the breakdown over your 40 basis point rate expansion, if we were thinking about ASPs and full price selling versus product cost this quarter and then what’s the primary driver behind the moderating gross margin in the back half of the year.
Yes, so the first part of your question in the first quarter, currency benefit from the hedge gains that we locked in a year or so plus ago was the largest driver. I think we said last quarter -- you’ll see that moderate as you move through the year. So there’s still a benefit in the preceding quarters, the amount of that benefit will subside. So for the year you know it’s still one of the drivers of rate, but by the end of the year it’s relatively insignificant by the time you get to the fourth quarter.
The other issue is that our guidance implies Vans in moderation. The soft landing through the second half you know I think it’s if you do the math, it will say you're in that high single-digit range by the end of the year. Vans with a large D2C format and the mix related to D2C that will moderate somewhat by the end of the year, but we still see that 50 basis point mix for the full year and that implied in that 80 basis point expansion that we talked about.
Great. Congrats again on a nice quarter.
Thank you.
The next question is from Erinn Murphy of Piper Jaffray. Please go ahead.
Great, thanks good morning. I guess Steve for you, I was hoping you could talk a little bit more China. Could you just speak about how the competitive landscape maybe evolving there both from a Chinese National brand perspective? And then, are you seeing anything different in the outdoor space now that Anta has bought Amer Sports?
Yes, so the competitive set in China really remains very very similar. I mean the outdoor space specifically; it’s a very crowded market place. As you do your channel checks and walk the different retail environments you see just a plethora of international as well as local brands. And as Anta invests more heavily into this segment, it’s early we haven’t really seen any significant change in what they are doing, but certainly respect them as a competitor.
I think what’s most important is how we are looking at our North Face brand in that market place. And the experiences that we’re able to bring and the focus that our brand, our team there has on products that are very relevant to that consumer, and understanding that the Outdoor consumer in China is very different than the outdoor consumer in Europe and Asia. It’s less individualistic, it’s less trying to peak, bag the big outdoor peak, it’s more about going with your friends into the outdoors and that outdoors could be really in adjacency to where they live versus going to the mountains like we might see here or in Europe.
So I think it’s the deep understanding of that consumer, how to connect with them both with the outdoor Mountain Sports collection, you know what’s the outdoor lifestyle piece that our teams have and then how do we properly use the urban exploration component to connect with the more city aspect of this consumer’s life.
Got it. That’s helpful. And then maybe just drilling down a little bit more that the first quarter for the North Face. I guess with FutureLight so forth coming, can you just talk about from a product perspective what drove the Q1 results? And then, in terms of the incremental investment that $0.04 that it sounds like you are fuelling behind the FutureLight launch, kind of what area is around that launch or is that investment going to? Thank you.
Yes, So I’ll start in. So for Q1, what we see was really broad based growth across the regions, but also across the categories. We had really solid rainwear, sales, strong sportswear and logo wear, which is real validation of the work the brand has been doing, learning taking their learning’s from Europe and being able to fly that more holistically here and in Asia and their results have been really good.
In fact, the logo wear aspect is great. Validation that people are looking to the brand, as a brand that they want to be part of in purchasing those logo wear products. But the core of the brand is the equipment category and we saw really strong double digit growth in our equipment and that was certainly in the PACs – APACs as we come into this important back-to-school but we also saw it in the bags and tents which is prove a point that people are using our products to get outdoors and really falling with the brands driving from a marketing standpoint.
On the FutureLight aspect, would you mind, could you just repeat the question, Erinn?
Yes, just curious you talked about $0.04 of incremental investment and that’s really going behind FutureLight, kind of what other areas does that incremental investment is now going to be fuelling that maybe you haven’t had in the plant before around that launch?
Yes, sure. It really holistically around just building demand and awareness for this new technology now so there will be quite an expanded media of investment both from a print and online social component, but also enhanced in-store tools that’s really help people understand it, because this is a different technology. It deals different, it performs differently and our team has done a tremendous job in being able to articulate that story in a very experiential way. And we’ll bring that to light both in print, online and in the in-store component.
Yes, and I’ll just build on that Erinn. Obviously we had significant investment in the plants. So this is even more. As we see the reception from consumers, from the trade as we see the opportunity we felt this was a great time to lean in even harder on what we believe can be and will be a very disruptive technology for the outdoor industry. If you think about it by region, it was pretty well distributed. The one area we did the store it was China as we see the opportunity and need to do a little more storytelling in the Chinese market.
Great. Thank you both and all the best.
Thank you, Erinn.
Thanks Erinn.
The next question is from Alexandra Walvis of Goldman Sachs. Please go ahead.
Hey there. Thanks so much for taking the question. I had a question about America's wholesale. It was strong for both Vans and the North Face. I was wondering if there was any discrepancy between selling and sell-through trend that you'll keep partners. And then, you know following on from that, which partners these same particular strengths in the wholesale channel that perhaps you know thinking about those digital partners versus brick and mortar partners and any other color you can get that would be helpful?
Yes. A couple of comments. What may be behind you your comment is the trend is a little different than some of the other things you're hearing out in the market. I'd just reiterate Steve's earlier comments that, the distribution channels were selling and our product categories are pretty healthy. Inventories are in good shape at retail. From what we can see, certainly our inventories are in good shape, and we're seeing a strong receptivity to the -- to the product that's out there. You know I would also reiterate another thing Steve said, that we're seeing that retailers in particular are going closer to demand with their buy. So you're not seeing a big push of inventory into the channel, you're seeing more by later closer to demand, and we're keeping an eye on that as well.
So I would characterize at least in our categories for our business that the inventory and health of the -- and balance of the situation is good from what we can see.
And then from a partner standpoint…from a partner standpoint, I would -- I wouldn't breakout any one particular partner doing an outstanding job. How we've aligned our portfolio to now be more focused on the Specialty Channels, the sporting good channels, you know where these where our brand portfolio really comes to life. Each one of our partners is performing well, and where we don't see strength. Our teams are able to really break down the business, understand you know what are the issues within the assortment, that we need to work with them on to make sure that we're delivering against our commitment to be that top provider of product, sell through and margin for them.
Digital wholesale continues to be you know an important aspect. We've seen very nice growth there, and it's with our national partners that have both brick and mortar and digital in their toolkit but also the standalone digital partners continue to be really strong performance for us.
Great. And then the debt you mentioned that within that North Face direct-to-consumer performance that outlets were dragging on the performance a little bit. I wonder, if you could elaborate on that comment a little bit, and then perhaps more broadly across the business, you could, I mean if you could comment on trends at outlet versus the full -- direct to consumer business that would be -- that would be helpful?
Yes, I'll start on that. So the comment was pretty simple. I mean, I guess good news, bad news. Our outlet suffered a bit from lack of inventory, which is a good thing overall, but you know we just simply didn't have the broad assortment in our outlets, and remember, we don't look at outlets as a growth driver, we look at it as a way to dispose of access in a -- in a brand appropriate way.
So we -- we're not too upset when we see outlet suffer a bit. It's notable that our brick and mortar did grow as well as our digital, right. So we see growth in full price. Both channels in our full price and the drag was in our outlet business.
Thanks so much guys. Good luck.
Great. Thank you.
The next question is from Bob Drbul of Guggenheim Securities. Please go ahead.
Hi guys. Good morning. I was wondering on the Timberland on the Timberland business, you know the variation between the plus seven in the U.S. and the other regions see what's working in the U.S. and you know can you talk about Europe and Asia a little bit more in terms of where that brand is, and given your outlook?
And then, just was wondering if you could spend a few minutes just on the Dickey's business in terms of the current quarter versus the outlook and what do you guys expect to drive the rest of the year on the 4% to 6% increase?. Thanks.
Great. Why don’t Scott I take -- I'll take Timberland, and Scott can you fill on in on Dickies. So Bob, where we are with Dick with Timberland is really interesting. You know our reset actions are in full motion. We've talked about this for a number of quarters, and I think first and foremost behind that is our desire to elevate the brand, from a creative standpoint, how that then impacts product from a merchandising design and development standpoint, but also the marketing and really raising the experiential aspects of this brand. And we're tracking on plan. We're a little bit behind where we would like to be from a results standpoint, and what's interesting as you look at the results for this quarter you know coming off of even last quarter is our U.S. business is doing it's doing better, is doing better because of lot of the efforts to realign their go-to-market disciplines, how they've segmented the product into specific dealers, and that we're seeing improved sell through on our classics products. But at the same time, we're seeing a really good sell through on our non-classics and that's the part of the diversification strategy that we've been working very very hard on.
And you've seeing that start to pay off here in the U.S. marketplace. When you look at Asia, we see strong sell through on the classics, and good sell-through on the non-classics and that's the continued work around right sizing the assortment to make sure that we're relevant across the broad based offer that we bring into the Asia and specifically China market.
In Europe, we're still in a recovery mode you know from the warm winter where we saw an impact on our classics business and that has carried through into spring and spring sell throughs. We continue to see our non-classics sell well in that marketplace, earlier as the impact of our classics that drove the European results. We remain very confident in our ability to manage this reset and drive ourselves to that mid-single digit commitment. We're a little bit behind where we'd like to be, that doesn't exactly make us happy. But the good news is we have the playbook. We understand how to execute it, as we continue to add to that leadership team on a global basis. The skill sets, the capabilities required to drive these actions are in place, and now it's just in our court to get the work done, to get the results to where we've committed to be.
Yes, so Bob I'll take Dickies. So first of all it's really you've got to look by region. So in the Americas, we grew mid-single digits which is in line with our long range growth aspirations really, and international that that's put a drag on the quarter. Speaking first to Europe, we expect mid-single digit growth for Europe for the year and really we just see timing from quarter by quarter basis where we don't see a change in trajectory there just a little noise in the quarter. As it relates to Asia, the unfortunate thing is we had high teen growth in China and that's really been masked by some of the actions that we've taken. We call it a repositioning of Japan in the prepared remarks obviously that has a beginning and an end, it's episodic. As we look at both a few some categories and collaborations, which in our judgment have been done historically that are not appropriate with the long term health of the brand as well as in distribution choices that would fall in that same category.
So as our teams have gotten in, we've really torn apart the marketplace. We've looked at segmentation, we have decided that really this is a case of you know shrink to ground, pull back to us a solid foundation in Japan, so that we can then have a friend appropriate growth on a go forward basis.
I say it's unfortunate because, we see China as a really big opportunity for this Dickies lifestyle brand. The consumer interest in the brand, in the category, this work inspired apparel we think is a real growth factor for the coming years and we're pretty excited about the opportunity there.
Bob, if I may just add on the brand side. You saw us announced recently the appointment of a new brand president at Dickies. We’ve brought on Danny Bruce, who has a history with VF. He was part of Vans when we acquired the business and went on to be involved in some really good consumer brands, and we're very fortunate to be able to bring him back because as we look at our Dickey's business and our work business, and we've talked about this is the opportunity to elevate the authenticity and the stories behind these really important brands and take them beyond the occupational side of the work, marketplace and move them into a work lifestyle application as well.
And you know Phillip Williamson has put the brand in a really strong place. He remains a partner in helping us really drive the brand from a core authentic standpoint, but bringing in Danny and his brand building skills, his business management, and international understanding we feel we've got the right person at the right time to really elevate and drive this brand forward.
Thanks, Steve. Thanks Scott.
Yup, Rob.
The next question is from Laurent Vasilescu of Macquarie Group. Please go ahead.
Good morning and thanks for taking my questions. I want to follow up on the brick and mortar performance this quarter. It looks like it actually the revenues grew about mid teen rate versus the 3% increase in the number of stores year-over-year. Can you parse out how much how your store comps performed overall for the quarter, what your expectations are for the year and how many stores you plan to end the year with?
Yes. So I'll start at the end. From a store count we're at fourteen fiftyish as we put it out for 1427. We have about 15 net store openings for the year, obviously more than that from a growth standpoint as we're continuing the updating that portfolio. So that's in line with what we've talked about over the last several years. From a comp standpoint, we are -- our comp and our overall growth is obviously fairly comparable. So we're looking at a double digit comp on an overall basis, really led by our 29 or high high 20s percent growth from a digital standpoint.
So another way of saying that Laurent, what I think you're trying to get out is how much of the D2C guidance is led by store openings, it's very consistent with what we've seen over the last couple of years with that 50ish net store openings. Most of that is being driven by comp and our e-com is the largest contributor to that.
That's great. Thank you very much for that. And I wanted to follow up on some modeling questions with you Scott. The $75 million and synergies called out last quarter. In today's press release, it looks like it's $13 million for the quarter, which included Icebreaker and Altra. How much of the 13 million was tied to the spend. How should we think about the cadence of next quarter?
And then lastly, the tax rate looks a little bit high on an adjusted basis for this quarter. Anything we should think about in terms of the tax rate for the by quarter?
Yes. So I'll start at the end. So it’s a small quarter and there's you know when you get small quarters, you get strange percentages. Overall we’re going to see that tax rate in our guidance, 15% to 15.5%. Again it's the law of small numbers which kind of distorts that. Remind me the first part of your question, Laurent?
Sure. It was about the synergy the 75 million called out last quarter. And then, of the [Indiscernible] million, yes.
Yes. So that the synergies and our -- so we put out the 8-K and you can now you know we were estimating those numbers it's about 85 million for the full year. And you can actually see that, we break it out by quarter. So the short answer is, no new news from what we just put out, what was out a week and a half ago or so in the 8-K. And the 85 million, about half of that we expect to be covered by CSA. And that's pretty consistent with what we've been saying.
So you'll see that evolve relatively evenly through the quarters. Other there's a little noise on the TSA as those are slightly more back off loaded as you know the first quarter. We only had one month of TSAs is in the first quarter. So you'll see a full three months as a -- full three months per quarter as you move through the year.
Very helpful. Thank you very much. And best of luck.
Thank you, Laurent.
The next question is from Ike Boruchow of Wells Fargo. Please go ahead.
Hey good morning everyone let me add my congrats. Good way to start the year. Two questions, one on Van's, one on North Face. I guess first on Vans. You know just simply like kind of looking at it. It's the first quarter and in over a year where the global growth constant currency is actually accelerated you know which is pretty impressive given the strong numbers. I guess, I'm just curious Steve or Scott, is there something product launch specific that occurred in the quarter or anything that made 1Q abnormally strong for lack of a better word.
Yes. Ike, I'll start on that. One thing I would say is if you think about the soft landing that we've talked about I would encourage you to zoom out a click and look at the overall trend and not isolate too much on one particular quarter. Last quarter, the bears were saying oh here we go, and you know the bulls may come out this quarter and say where we're in the new world.
We see this as an orchestrated soft landing over a long period of time. It's hard to predict the exact shape of that curve, but we don't fundamentally see ourselves in a different place. I think it is very encouraging now in the quarter to see the strength of the slip on franchise. Remember, there that business is not just one thing the way they manage their icons. And so while the old school remains strong, we saw the resurgence or the acceleration of slip on. That didn't happen by accident. That's been a very managed and orchestrated series of events whether it's in-store from demand creation online, communication, the loyalty communication, which is at 8.5 million people at this point. So again, I would say what this quarter says to us is, we have it's just another proof point in our ability to manage this franchise over a long period of time, and gives us more confidence on that long term drive. That's how we've view it.
I would just add some real quickly. I mean, it really is validation of the team's intense focus on their consumer, the commitment to driving the product both from the Heritage standpoint you see that in the slip on and the old school, but really strong results coming from the progressive portion of their product line as well as apparel. So you know executing against their product grid, but it's really, it's how they create the excitement around the brand. I know you saw the waffle heads campaign and really celebrating creative self-expression in -- the in the artists and makers out there who are tailoring their Van shoes to be very personal and individualistic. Just how the brand is able to bring those stories to life to, to elevate those individuals and drive their vision around creative self-expression keeps his brand at the forefront of their very specific consumer base.
And Scott mentioned, the loyalty programs continues to grow in their ability to shape one to one conversations with a very high percentage of that, of that loyalty base, really helps them manage that conversation and keep those consumers growing in loyalty and interest.
Got it. And then just a quick one on North Face. So the global growth has been strong double digits for almost a year now. Trends have been strong. You've got Steve; you talked about FutureLight coming in a few months. You had the ability to put another 20 million in investment behind it to drive up some demand creation. I guess, Steve can you kind of frame maybe FutureLight just to help us out you know how does this rank maybe internally, are there some examples of product launches either for North Face or another brand in the portfolio that gave you this level of excitement? I'm just trying to understand just how excited internally you guys are, and what this could actually be to the brand because all the reeds do seem to be very very bullish so far.
Great. I'm happy to talk to you about that. So you know FutureLight, when it hit the marketplace last year, it really is, it's a it's a breakthrough idea in a very important category of the outdoor apparel marketplace. And there's not been a breakthrough in waterproof breathable technology to this level in many many years. I think, what gives us such confidence in a validation to put even more resources behind this launch is it's such a breakthrough idea, that we want to make sure that we're able to tell this story in the most clear, powerful way in those channels of distribution be it our own. And in the specialty channels where this product will be placed, it's able to break through and draw the consumers in to experience it.
Because once you experience it, you understand just how different it is from some of the historical waterproof breathables you know that we've all become accustomed to using. It's important to remember that the way the North Face has positioned the product in its assortment this fall is at the very high end of their outdoor or mountain products in the Summit Series and in the Steep Series. So it does not have a broad assortment. It's very targeted in those most technical pieces. That's the absolute right place to start it.
And then over time it will start to cascade through the broader rainwear assortment, and it will then will be followed with gen 2 and gen 3 iterations that the brand has line of sight too. So it is a breakthrough idea. It's validation that the innovation focus is very clear at the North Face and they're starting to line these ideas up to bring new exciting ideas to draw consumers to the brand, not just in the outdoor technical side, but also how this comes across the lifestyle and the urban exploration piece to talk to that broader based outdoor lifestyle consumer.
Got it. Thanks guys.
The next question is from Sam Poser of Susquehanna. Please go ahead.
Good morning. Thank you for taking my questions. A couple of things. Can you -- did you talk about how the market place is relative, let's say the last year coming into the fall season at North Face? What you're seeing in the retailers and your own stores, you talked about know what was going on in your outlets already?
Sure. I don't know if that's an inventory question, Sam. I guess what we see in the outdoor segment is a set of retailers that are doing well. I think everybody has learned their lesson over the years. No one is, I think coming at this season in a really robust and overt way. I think there's very you know a lot of thought goes into the assortments to manage inventory properly. We've talked in the past about how our teams continue to evolve our practices around interacting with individual retailers not only on the sell in, you know based on the prior year sell through, but really staying in contact and in step through the season, watching sell through and making sure that we've got the right products in place you know to deliver against our sales and margin commitment to those individual retailers.
So we see we see a healthy marketplace. We see a marketplace that's thoughtful, and you know sitting in a in a much more healthy place from an inventory standpoint. I would tell you Europe had a – like we mentioned you know the warm winter as it impacted Timberland. The outdoor segment in Europe is healthy despite a warm winter last year, and I think it comes back to just thoughtful management of selling based on sell through and staying in step with our retailers to assure that our portion of their retail store is operating at the best level.
Thank you. And then you mentioned urban exploration. How is -- is that are we going to see more of that? Is that going to come more into the states and expand on a more global basis, are we going to start seeing that this year? And then lastly, where are you in sort of taking, I'll use the word, the pull model that you've created with Vans and really I would say forcefully create you know putting that in place if it's with North Face, with Timberland and your other brands as well?
Sure. So on urban exploration, I mean it's an important part of the North Face expression. And it will you see it grow? Certainly, but in a very thoughtful and I think methodical way. I mean urban exploration you know oftentimes is thought about the things that we see happening in Asia specifically, Japan and that is an important element of the design and the inspiration. But sitting within urban exploration are some very key icons from 40, 50 years ago within the North Face team, manages those icons you know within that that portion of the line, just helps build that pole and that interest you know to the more urban consumer. I think Sam you've probably been to the store in Brooklyn, you know where the North Face has an urban exploration, retail store. And we were able to really understand you know what parts of our line, both driven from you know the global offer but we also offer some of our Japanese partners products there and have seen really nice you know sell through and in connections.
So it will continue for sure, but it's a it's a small percentage of the total North Face offer and they'll manage it accordingly. To your question on the Vans poll I mean, there's a lot of cross-brands sharing. One of the reasons that we've asked our outdoor brands to come to Denver and co-locate is to be able to get an accelerated and even more intimate cross-brand selling opportunity through co-location we see that worked really well in our Swiss and Hong Kong offices. By moving to the center of the country, we've already seen our Vans team here in Denver more often than we would have in North Carolina.
And that is exactly one of the other reasons. So that the sharing and the ability to really speak about best practices across these key areas of brand experience, digital investments, how we're driving loyalty, using that data to speak to consumers, that sharing is going on a day to day basis, and the investments that we're making behind the platforms that enable that kind of work to be done, are central and have been a big part of that event enhanced investments that you've seen over the last two years. So we absolutely see that as a key part of each of our brands growth, not just the North Face.
Thank you very much and a continued success.
Thank you, Sam.
Thanks Sam.
The next question is from Jim Duffy of Stifel. Please go ahead.
Thanks and good morning. I wanted to ask about Van’s loyalty program. Pretty impressive growth in membership in a fairly short period of time. Can you guys speak about some of the behavioral patterns you're seeing from these consumers? Any data on the frequency of purchase, assortment range, channel shopping behavior, that type of thing?
Well that's a good question. Jim, I don't I don't have that specific data in front of me. We do know that this consumer has a much higher rate of frequency. They're much much enhanced element of loyalty. The assortment that they're drawing from I think is represented in the results. You know we see the heritage product, scaling through slip on and old school, but we're seeing really nice growth in a lot of the progressive styles.
So I think the assortment would be well represented within that loyalty base consistent with what we're seeing from the sell through. The key here, is to drive greater loyalty and is to drive a much more personalized conversation might come in around the one to one messaging, and in the data and data science capabilities being built advanced is to really drive that one to one relationships so that we're talking to you about relevant products at a relevant time of year. And then we're able to introduce to you new ideas, consistent with your purchase patterns, but also you know the events and the in-store interactions that we've had with you just making that much more of an intimate relevant one to one interaction and that really sits at the core of the work what the Vans team is doing.
Point of clarification on the membership program. In the presentation, 8.5 million members is listed under the Americas commentary. Is that just an Americas number or are there plans to expand the program globally?
There -- that is a global number. And it is live in Europe today. It went live last fall, and the loyalty program will roll out in Asia. It's well in a manner that we're able to do in the Asian marketplace, but it's predominantly the Americas that's where that work is done. But we did bring a loyalty live you know last year in Europe.
Great. Thanks.
Thanks Jeff.
That's all the time we have for questions today. I would like to turn the call back over to Steve Randall for closing remarks.
Well thank you everybody here for joining us today. We're excited with where we are. You know the moves that we took last year and the position we find ourselves in at this time of year just gives us confidence to deliver against our commitments for the year and we look forward to seeing you here in September. We know we owe you an update to our five year strategy. There’s been a lot of change and evolution since we launched that in Boston in 2017 and we look forward to being able to share that with you here in the Rocky Mountains in September. So thank you again for joining us today.
This concludes today’s conference. You may disconnect your lines at this time. Thank you for your participation.