Unity Software Inc
NYSE:U
During the last 3 months Unity Software Inc insiders have not bought any shares, and sold 22.2m USD worth of shares. The stock price has dropped by 9% over this period (open performance analysis).
The last transaction was made on
Mar 17, 2025
by
Barrysmith Mark
(Senior Vice President, Global Head of Innovation Partnerships)
, who
sold
29.8k USD
worth of U shares.
During the last 3 months Unity Software Inc insiders have not bought any shares, and sold 22.2m USD worth of shares. The stock price has dropped by 9% over this period (open performance analysis).
The last transaction was made on
Mar 17, 2025
by
Barrysmith Mark
(Senior Vice President, Global Head of Innovation Partnerships)
, who
sold
29.8k USD
worth of U shares.
Unity Software Inc
Glance View
In the bustling world of tech, Unity Software Inc. has carved out a significant niche, standing at the intersection of creativity and technology. Founded in 2004, Unity began as a vision to democratize game development, eventually evolving into a powerhouse of interactive, real-time 3D content creation. Its signature product, the Unity engine, is renowned for its versatility and user-friendly interface, making complex game development accessible to both indie developers and major studios alike. It allows creators to build rich, interactive experiences across a multitude of platforms, from mobile devices to gaming consoles and virtual reality headsets. This universal adaptability has not only sustained its popularity but has made Unity the backbone of countless games, simulations, and even architectural visualizations and films. The crux of Unity's business model revolves around a blend of subscription-based services and revenue-sharing agreements. Content creators subscribe to Unity's development platform, progressively unlocking more sophisticated tools and services at higher tiers. These subscriptions cater to a wide spectrum of users, from individual developers to large-scale enterprises. Additionally, Unity generates revenue through its Operate Solutions, which include advertising, analytics, and monetization tools that help developers manage and optimize their creations. By offering a comprehensive suite of products and maintaining a symbiotic relationship with its users, Unity not only fuels the creativity of developers but also ensures a steady flow of income, intertwining its success with the vibrant ecosystem it fosters.
What is Insider Trading?
Insider trading refers to the buying or selling of a company’s stock by individuals with access to non-public, material information about the company.
While legal insider trading occurs when insiders follow disclosure rules, illegal insider trading involves trading based on confidential information and is prohibited by law.
Why is Insider Trading Important?
It isn't a coincidence that corporate executives seem to always buy at the right times. After all, they have access to every bit of company information you could ever want.
However, the fact that company executives have unique insights doesn't mean that individual investors are always left in the dark. Insider trading data is out there for all who want to use it.
Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise.
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