Molson Coors Beverage Co
NYSE:TAP
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Good day, and welcome to the Molson Coors Beverage Company Fourth Quarter and Fiscal Year 2022 Earnings Conference Call.
You can find related slides on the Investor Relations page of Molson Coors website. Our speakers today are Gavin Hattersley, President and Chief Executive Officer; and Tracey Joubert, Chief Financial Officer.
With that, I’ll hand over to Greg Tierney, Vice President of FP&A and Investor Relations. Please go ahead.
Thank you, operator, and hello, everyone.
Following prepared remarks today from Gavin and Tracey, we will take your questions. In an effort to address as many questions as possible, we ask that you limit yourself to one question. If you have technical questions on the quarter, please pick them up with our IR team in the days and the weeks that follow.
Today’s discussion includes forward-looking statements. Actual results or trends could differ materially from our forecast. For more information, please refer to the risk factors discussed in our most recent filings with the SEC. We assume no obligation to update forward-looking statements. GAAP reconciliations for any non-U.S. GAAP measures are included in our news release. Unless otherwise indicated, all financial results the Company discusses are versus the comparable prior year period in U.S. dollars and in constant currency when discussing percentage changes from the prior year period.
Also, in order to better align with GAAP reported metrics in our filings and simplify reporting, references to net sales per hectoliter will now be on a financial volume basis, instead of on a brand volume basis. Further, in our remarks today, we will reference underlying pre-tax income, which equates to underlying income before income taxes on the condensed, consolidated statements of operations.
With that, over to you, Gavin.
Thanks, Greg and thank you all for joining us this morning.
I’m very pleased to tell you that three years after launching our Revitalization Plan to turnaround this business, and three years after pledging to deliver top and bottom-line growth, we have done exactly that. We grew the top-line by 7%. We grew the bottom-line by almost 8%. We brought our leverage ratio under 3 times. We stuck to our strategy and our plans and we delivered despite the fact that many people didn’t think we could.
To be sure, there’s been a lot of ups and downs in the past three years. But through it all, achieving consistent top and bottom-line growth has been our North Star. And we are well on the road to doing just that. And many questioned our ability to execute this plan. So, I want to take a couple of minutes to break down how we arrived at this moment.
First, we streamlined our business in 2019 and early 2020 to drive significant savings. Second, we built on the strength of our core brands for the past three plus years. The results, Coors Light and Miller Lite revenues are both well above 2019 levels in the United States. Collectively, Coors Light and Miller Lite grew both U.S. volume and dollar share in the fourth quarter. They even combined to outperform the combination of Michelob Ultra and Bud Light in U.S. volume share performance for the fourth quarter.
And in the fourth quarter Coors Light and Miller Lite’s combined volume share exceeded Bud Light in tracked channels. And in Canada, we’re also seeing strength as Molson Canadian grew revenue and industry share in 2022. In the UK, Carling continues to be the number one brand in the market. These trends didn’t just suddenly appear. They’re the result of consistent brand messaging, and more effective brand investment.
Thirdly, we have aggressively premiumized our portfolio. Today, over 28% of our global net sales revenue now comes from our above premium portfolio, up from 23% in 2019. Our U.S. above premium portfolio gained the second most dollar share of all major U.S. brewers in 2022.
And while our seltzer portfolio, of course, was a contributor, our progress is driven by more than just seltzer. Peroni’s 2022 revenues were up double digits in the U.S. compared to 2019 levels, even though the brand skews heavily to the on-premise. Blue Moon’s 2022 U.S. revenues were also higher compared to 2019, aided by the successful launch of Blue Moon LightSky. Simply Spiked, which we introduced last summer, quickly became the fastest growing new innovation in the U.S. FAB category. In Canada, our craft division grew brand volume double digits in 2022. And we have the only hard seltzer portfolio gaining industry share in that market. But the standout star of our global portfolio continues to be Madrí Excepcional in the UK. I really want you to understand the tremendous growth of this brand and its size today. In less than two years it has become one of our top five above premium brands globally.
Fourthly, we expanded beyond beer, where we have laid solid foundations in energy drinks and full strength spirits, which are totally new spaces for us. ZOA continued to grow very strongly. Brand volumes were up triple digits in both the fourth quarter and the full year, with trend acceleration in the quarter. Our first full strength spirit Five Trail is enjoying expanded distribution to more states and select international markets. And building on the continued success of Topo Chico Hard Seltzer, we are expanding our partnership with the Coca-Cola Company to release Topo Chico Spirited this spring to compete in the fast-growing ready-to-drink cocktail space.
And finally, we have invested in our future. We’ve added brewery capabilities throughout our network, completing the build of two new state-of-the-art modern breweries in Canada, adding hard seltzer and slim can production capabilities and building a new variety packing facility in Texas. And we’re in the midst of a large-scale modernization of our Golden Colorado brewery, which supports improved efficiencies and helps us deliver our sustainability goals.
This work shows our 2022 results aren’t an aberration or a moment in time. Our top and bottom line growth is the product of three years of hard work under our Revitalization Plan. We are proving this company can grow profitably, and we intend to continue demonstrating that in the years ahead. Of course, we expect various ups and downs over the next few years. And just like many other consumer goods companies that have reported this year, we see reasons for caution about the consumer landscape in the immediate term, not just for beer, but for consumer goods more broadly.
Beer has traditionally been very resilient during tough economic times. Yet it is true that U.S. industry-wide beer volumes fell at a much higher rate in the fourth quarter than they had earlier in the year. Much of this has been attributed to most of the beer industry taking a second price increase in the calendar year. And yet beer as a category has maintained its share of basket at retail. So consumers are not reducing beer purchasing in favor of other staples. Additionally, Beer actually gained share of total alcohol beverage in the quarter. So, consumers are not switching to other alcohol beverages. And in fact, notwithstanding the comments made by a large upstream supplier, we see the pricing taken in 2022 still sticking across our markets earlier this year.
So, if pricing were the driving reason behind the softer industry trends, we would have expected it to adversely impact the beer industry relative to other consumer staples or other alcohol beverage categories, and we haven’t seen that. But what we have seen is a subset of value-conscious U.S. consumers who are actively trading down into smaller pack sizes. We have also seen the economy segment continue to strengthen.
The uncertainty these broad consumer trends that all companies are facing in 2023 are a driving factor in our more modest guidance for this upcoming year, despite our relatively more optimistic outlook for the medium term where we anticipate delivering higher top and bottom line growth rates than we expect in 2023. At the same time, we expect to see margin improvement over the medium term. This is supported by our goal for our above-premium portfolio to reach approximately one-third of our global net sales revenue over the medium term.
So, even in this challenging and uncertain economic climate, we expect to deliver against the North Star of our Revitalization Plan by achieving top and bottom line growth at Molson Coors with margin improvement on a consistent long-term basis. Our portfolio is strategically built for strength across the range of pricing tiers within the beer industry. That gives us greater stability than some of our competitors in any economic climate. But some of that is a reflection of the simple fact that Molson Coors’ revenue and profit trajectories are stronger than they have been in years, and our business is healthier today. We are a much leaner business than we were in 2019. We have powerful core brands across our global markets that are seeing renewed strength. We are premiumizing our portfolio with strong innovations around the world. We are diversifying our offerings to consumers. We’re building the capabilities today that will power this business tomorrow. We’re investing in our people. And for the first time in a while, we are delivering real results.
Thanks to the work of thousands of people around the world. That’s the story of Molson Coors today, and that’s what you should all expect from us consistently over the long term as well.
Now to give you more detail on the financials and outlook, I’ll hand it over to our Chief Financial Officer, Tracey Joubert. Tracy?
Thank you, Gavin, and hello, everyone.
In 2022, on a constant currency basis, we grew net sales revenue 7%, exceeding our guidance and underlying pretax income 7.6%, delivering our guidance. This performance resulted in record underlying pretax income levels for a fourth quarter, which many questioned we could achieve. But we delivered with underlying pretax income up 51.1%. We did this despite the challenging global macroeconomic environment and a softer beer industry all while continuing to invest in our business and enhancing our financial flexibility and returning cash to shareholders.
Now, before I take you through our results and outlook, as a reminder, we discussed our business performance on a constant currency basis. However, currency impact from the strong U.S. dollar did have a meaningful impact on our top line and resulted in a net sales revenue headwind to reported results of $89 million in the fourth quarter and $298 million for the year.
Now let’s talk about some of the drivers of the fourth quarter performance. Our ability to take strong global net pricing and deliver positive sales mix across both business units led to 11.4% net sales per hectoliter growth. Financial volumes declined 6.9%. The biggest drivers were lower brand volumes in the Americas given the industry softness as well as cycling a significant prior year distributor inventory build in the U.S. Conversely, EMEA and APAC financial volumes increased, resulting from a fairly resilient consumer in the UK and cycling Omicron-related restrictions in the prior year period.
Turning to costs. As expected, inflationary pressures continued to be a headwind in the quarter, driving underlying COGS per hectoliter up 11.5%. As you can see from the slide, we bucket costs into three areas: cost inflation/other, which includes cost inflation, depreciation, cost savings and other items; mix; and deleverage. The cost inflation bucket drove approximately two-thirds of the increase and was mostly due to higher materials, energy and transportation costs. Cost savings provided some offset, and we are pleased to report that we completed another successful cost savings program, delivering over the $600 million in targeted savings from 2020 to 2022.
Now, we also have an extensive hedging program, and it has helped to mitigate some of these cost pressures. But remember, certain costs like freight and raw material conversion costs and third-party manufacturing contracts cannot be hedged and are generally linked to inflationary indexes like PPI. And these costs can be material contributors to COGS. Other COGS per hectoliter drivers were mix and volume deleverage. Mix was about 20% of the increase, and it was largely due to premiumization. And while premiumization is a negative for COGS, it is a positive for gross margin per hectoliter.
Turning to marketing. As planned, it was down for the quarter. That said, we continued to put strong commercial pressure behind our core brands and innovation. And the year-over-year comparison simply reflects the significantly higher spend in the prior year period when investments exceeded fourth quarter 2019 level.
Now before I move on to our business unit performance, I wanted to call out two other items on our P&L in the quarter. We had a $15 million discrete tax benefit, which resulted in lower-than-anticipated underlying effective tax rate for the quarter and for the full year. We do not expect this to repeat. Also, we recorded an $845 million noncash partial impairment charge in Americas due to macroeconomic factors like rising interest rates and increased Cost inflation that reduced our future expected cash flows in the near to medium term. This charge was a result of our annual goodwill impairment review and is excluded from our underlying results.
Now let’s look at our quarterly results by business units. In the Americas, net sales revenue was up 0.4%, while underlying pretax income grew 29.8%. Americas’ net sales per hectoliter increased 12.1%, benefiting from strong net pricing growth and favorable U.S. brand mix. Financial volumes declined 10.5%. This was a result of lower brand volumes, which were down 6.6%. They were also down due to cycling significant distributor inventory builds in the U.S. in the prior year period, which we discussed last quarter.
Taking a deeper look at brand volumes by region, the U.S. accounts 6.8%. Now, we had some timing items that impacted this performance. First, there was one less trading day in the quarter. So, on a trading day adjusted basis, U.S. brand volumes were down 5.4%. Additionally, as with any price increase, we experienced volume load in from the four price increase that shifted volume out of the fourth quarter.
Looking at U.S. brand volume by price segment, our economy and premium portfolios were down high single digits on a non-trading day adjusted basis, despite industry share trend improvement in economy and industry share gains in premium. But our best premium brands grew in the quarter, up low single digits. In Canada, industry softness resulted in brand volume declines of 5%, and in Latin America, they were down 6.9%.
On the cost side, Americas underlying COGS per hectoliter increased 11.4%, while MG&A decreased 12.6%. The drivers were similar to those discussed for the consolidated results.
Turning to EMEA and APAC. Net sales revenue increased 20.3% and underlying pretax income increased 515% or over $23 million. Positive net pricing, favorable sales mix on record premiumization fueled by the strength of brands like Madrí and positive channel mix drove net sales per hectoliter growth of 14.9%. Financial volumes grew 4.7% on the strength of our above premium portfolio, including the benefits of cycling Omicron-related restrictions in the prior year period. Brand volumes declined 1%. While brand volumes grew in the UK and Central and Eastern Europe, they were more than offset by declines in our license and export business in markets impacted by the Russian war in Ukraine.
On the cost side, underlying COGS per hectoliter increased 16.5%, this is largely due to cost inflation, mainly higher materials, transportation and energy costs as well as mix from premiumization.
Now, let’s look at the full year. Net sales per hectoliter were up 9.3% on strong global net pricing and positive sales mix across both business units. Financial volumes declined 2.1%, essentially in line with brand volumes, which were down 2%. Financial volume declines were due to the Americas where brand volumes declined 3.3% on softer U.S. and Canada’s beer industry and also the Quebec labor strike that impacted the second and third quarters of 2022. Conversely, financial and brand volumes were up in the UK, given the resilience of the UK consumer in the quarter and cycling prior year on-premise restrictions.
Turning to profitability. Underlying cost per hectoliter increased 11%. And when looking at our cost bucket, the biggest driver was cost inflation, which was over 60% of the increase and due to similar drivers as in the fourth quarter. And this was followed by mix, which contributed to nearly 30% of the increase. Notably, underlying COGS per hectare to increase varies significantly by business unit, with Americas up approximately 10%, and EMEA and APAC up to nearly 20%. [Ph]
MG&A increased 3.7%. This was mainly due to higher people-related G&A costs. Marketing spend declined for the year, but we continued to invest strongly behind our core brands and key innovation. And in fact, marketing investments was up for the full year when excluding discontinued brands.
We delivered underlying free cash flow of $853 million for the year. This was down $230 million, primarily due to unfavorable timing of working capital and higher cash capital expenditures, partially offset by lower cash taxes. Underlying free cash flow was below our guidance range, largely due to unfavorable movements in working capital compared to our initial expectations. We do not expect these working capital movements to impact us in 2023.
Turning to capital allocation. Our priorities remain to invest in our business to drive top line growth and efficiencies, reduce net debt and return cash to shareholders. Capital expenditures paid were $661 million for the year, up $139 million as we continue to expand our capabilities, as Gavin discussed.
We continued to improve the health of our balance sheet by reducing net debt by $562 million during the year. We ended the year with net debt of $6 billion, which is essentially all at fixed rate. Our exposure to floating rate debt is limited to our commercial paper and revolving credit facility, which had a zero balance outstanding as of year-end. We achieved our net debt to underlying EBITDA ratio guidance of under 3 times, coming in at 2.9 times at year-end. This is a dramatic improvement from the 4.8 times in 2016 at the time of the MillerCoors acquisition.
We remain committed to maintaining anytime, improving our investment-grade rating and strive towards a longer-term leverage ratio target of approximately 2.5 times.
And we continued our long history of returning cash to our shareholders with a quarterly cash dividend of $0.38 per share paid in the fourth quarter. And on February 20th, our Board declared a quarterly cash dividend of $0.41 per share, an increase of 8%. This is our second increase since we reinstated the dividend in 2021, and it aligns with our intention to sustainably increase the dividend.
Now, let’s discuss our outlook and recall that we provide year-over-year growth rate in constant currency. Our 2023 guidance anticipates continued growth despite softness in the beer industry and the impact of continued global inflationary cost pressures. We expect low-single-digit growth for both net sales revenue and underlying pretax income and underlying free cash flow of $1 billion, plus or minus 10%.
Now, let me walk through some of the underlying assumptions. On the top line, we expect growth to be more rate than volume driven as we continue to benefit from the strong global net pricing that we took in 2022 as well as premiumization. As a reminder, in 2022 in the U.S., our largest market, we took an average 5% increase in the first quarter and another 5% beginning in September and into the fourth quarter.
In terms of cost, we expect inflation to continue to be a headwind. But, with our ongoing cost savings efforts -- pricing and continued premiumization, we expect to grow gross margin per hectoliter in both business units. We also remain comfortable with our hedge commodities coverage in 2023. But again, there are certain costs, as I discussed, that cannot be hedged and can be material contributors to COGS. We also expect to continue to strongly support our core brands and key innovations and plan to increase marketing dollar investments in 2023 versus the prior year.
As for our secondary guidance metrics, we expect capital expenditures incurred of $700 million, plus or minus 5%; underlying depreciation and amortization of $690 million, plus or minus 5%; net interest expense of $240 million, plus or minus 5%; and an underlying effective tax rate in the range of 21% to 23%.
In closing, we are proud of our accomplishments in 2022, particularly amidst significant global inflationary pressures. We remain focused on continuing to navigate the dynamic macroeconomic environment. And we are pleased to have a strong portfolio of brands that play across all price segments and the financial flexibility that enables us to continue to invest prudently in our business to support long-term growth.
With that, we look forward to answering your questions. Operator?
[Operator Instructions] Our first question comes from Bonnie Herzog of Goldman Sachs.
Hi there. This is Patty Kanada [ph] on for Bonnie. Thanks for the questions. I just had a couple of them on your EMEA-APAC performance. Your financial volumes across the broader region were much better than expected. Could you break out for us how much of a tailwind the World Cup was? And any other benefits that may be one-off like the cycling of the on-premise restrictions you pointed out in terms of contribution? And then, hoping to dig a little bit more on what you’re seeing at the consumer level in Central and Eastern Europe, specifically given the pressures on demand that we were talking about last year. Did you say that volumes actually recovered in this region? And could you just give us an update on the consumer demand trends you’re seeing there? Thank you.
Thanks very much, and good morning. As far as EMEA and APAC is concerned, yes, I mean, they drove top line growth in the quarter. And yes, we did benefit from cycling Omicron-related on-premise restrictions, which we had in 2021. We benefited from strong pricing and mix as well. And our above premium portfolio reached record levels on the strength of big success brand like Madrí. But, the World Cup was a contributor, but it wasn’t frankly, as much as we had expected, for a couple of reasons. One is it was out of cycle. So, it’s normally played in the summer. And secondly, there were significant rail strikes in the UK around that time. And so not only did that mute consumer demand due to the World Cup, but it also muted the expected demand that we were hoping for as the Christmas -- holiday parties and spirit came through, which didn’t happen in 2021. Both of those things were less than what we had expected. Notwithstanding that, obviously, the performance in EMEA-APAC was substantially better than 2021 and nearly where we had hoped.
As far as EMEA-APAC is concerned, look, the inflationary impacts that we’re facing are more notable in those markets. Obviously, there are specific conditions affecting Europe from Russia’s war in Ukraine. And there are challenges in the UK economy. There’s no doubt about that. So Central Eastern Europe remains a challenged market. But in the UK to date, market demand has been resilient, including demand for our -- for above premium brands.
Our next question comes from Peter Grom of UBS. Peter, your line is open. Please go ahead.
This is Bryan Adams [ph] on for Peter Grom. Congrats on an awesome quarter. So just thinking through the low single-digit top line growth that you guys outlined this morning, Tracey, you just talked through the rollover benefit from pricing in 2022 along with a broader effort to continue to shift towards above premium. I know you’re targeting a third of the portfolio now, and that should probably provide some positive mix. But just thinking through that low single digits for the year, how should we think about that broader breakdown between price mix and volume? Is it still going to be mostly a price-mix driven affair in ‘23? Thanks.
Yes. I mean, as Tracey said in her remarks, it’s going to be more rate than it’s going to be volume. Obviously, near term, consumer behavior and consumer impacts, as you can see in any consumer goods company is challenging. And so we’re a little cautious there from a volume perspective. So, more rate than volume for sure. And we’ve got the other thing going on in our top line our contract brewing, right? I mean, it’s well known that we’re exiting a large contract brewing arrangement, which is coming to an end. I think it’s the end of next year. And this year is a transition year. So it’s a decent chunk of that volume comes out. And that’s obviously carries a fair amount of NSR with it. Now, we are confident that it will take a lot of complexity out of our business and reduce our overall cost structure, and it’s just going to make us a whole lot more efficient. So, we’re in the transition year from that as well. So hopefully, that answers that, Bryan. [Ph]
Our next question comes from Bill Kirk of ROTH MKM.
So my question is what is the right level of ad spend? Obviously, 4Q had the year-over-year ad declines. But you’re seeing some competitors increase their spending on their core brands. So, I guess the question is, do you need to adjust your marketing strategies from 2022 levels? How should we think about maybe the response to some of the extra marketing competitors are putting in the marketplace?
Thanks for the question, Bill. Look, I mean, we’re very pleased with the strength of our marketing and the effectiveness of that marketing. And we invested strongly behind our core brands and key innovations, and we plan to continue to do that. I think it was in Tracey’s prepared remarks, not mine, that if you exclude discontinued brands, our marketing investments were actually up for the year. Marketing spend on our iconic core brands, in aggregate was also up for the year in constant currency. So, we think our marketing is working. We have made some changes to our approach from a marketing investment point of view. We’ve completely changed our approach to media to make sure that our dollars work really hard for us. We’ve now got more than 50% of our media spend in digital channels. And we’ve been leading the way in places like streaming videos. And we’re into podcasting and sports predictions and betting, as you saw from our latest Super Bowl program. We’ve also completely overhauled our approach to performance-based marketing to make sure that we get the absolute best return on ad spend and to maximize our effectiveness.
So, I guess, Bill, that’s a long-winded way of saying, we’re making every single dollar work as hard for us as possible. As it relates to some of our competitors, I like where our brands are relative to our competitors. I like where they are from a health point of view, I like where they are from a share point of view. And I’m not -- yes, I mean, if you increase something 5 times of a relatively low base, it’s still a relatively low number. And as Tracey said, we’re going to continue to invest heavily behind our brands, and we are planning to increase our ad spend in 2023.
Our next question comes from Andrea Teixeira of JP Morgan.
This is Drew Levine on for Andrea. Thank you for taking our question. I wanted to pick up on the discussion around the top line guidance for this year. Can you just clarify if you had additional pricing planned for 2023 given the consumer environment? And then, Gavin, obviously, kind of a tough end to year from a volume perspective and the industry. Can you just talk about what you’re seeing year-to-date and maybe how much conservatism do you think is baked into the guidance? Were you going kind of based off of the transecting 2022, or are you seeing something in the marketplace currently? I guess, that’s giving you some pause. Thank you.
Okay. Drew, a lot going on there. Let me make sure I can catch all that. Let’s just stand back and look at what we did from a pricing environment or pricing point of view in 2022. We took a reasonably strong price increase in the spring of last year, and we took another strong price increase in the fall. In fact, it was at the higher end of the guidance that we put out there from a pricing point of view. The price elasticities that we saw in the spring GI were actually well below historical levels. I mean, it was still elasticity, but they were less than what we’d expected. And since our four price increases, which is really a couple of months of data, that is it has elevated a bit, but it’s still below historical levels.
So, it’s only been a couple of months. We continue to keep a close eye on how consumers are reacting. The price promotion environment hasn’t elevated as I said in my remarks. And from a pricing point of view this year, well, we put large price increases, as you know, most of the country in the fall, but there were some markets where we didn’t take price in the fall. And so, in the spring of this year, you’ll see a few price increases there. It will be fairly localized, so not a broad sway. And I think as we look out to the balance of the year, I would expect our price increases in the fall to be closer to where they’ve been from a historical point of view. So, 1% to 2%.
I think your other question was around volume and how we’re feeling about that. Well, obviously, the fourth quarter volume was down. From a consumer spend point of view, just like every other consumer goods company, we did see changed behavior from a consumer point of view. So that impacted our fourth quarter retail sales or brand volumes. There was also one less trading day in the fourth quarter, which we don’t adjust for in the reported results. So, that had a meaningful impact. And there was a little bit of pull forward from Q3 into -- from Q4 into Q3 is ahead of that big price increase.
Year-to-date this year, I’m not going to give you a an absolute number because obviously, we’re not that far into the year, but I would tell you that our trading performance has improved from a volume perspective as we’ve gone through, which is not terribly dissimilar behavior than we saw after the spring price increase, where we saw some muted volume after that, and we saw muted volume after the fall increase and bouncing back. So, that’s -- that kind of summarizes for you. And I hope I captured all your questions.
Our next question comes from Kevin Grundy of Jefferies.
Great. Thanks. Good afternoon. And congrats everyone on a good year. Two for me, if I could. Gavin, one just a comment you made on the longer-term outlook, wanted to drill down on that; and then Tracey, just on return of capital. So first one, Gavin, for you. I noted with interest your comment that you expect higher top and bottom line growth going forward relative to what the Company expects in 2023. I’d argue that’s not much to get on your share price, I guess, number one. Number two, does that imply mid-single-digit top line and EBT growth longer term? Maybe just sort of drill down, Gavin, if you wouldn’t mind a little bit on some of the optimism around the outlook. Also just sort of reconcile that with the impairment charge. We all get that it’s noncash. We understand that there’s a higher discount rate being used. But maybe just sort of reconcile those two things. And then, I have a follow-up for Tracey. Thank you.
Okay, Kevin. Yes. So from a midterm guidance point of view, obviously, we look at the total basket of our P&L and look at what we expect from a pricing point of view, what we expect from our brand performance point of view as the plans and the additional ad spend that we’re putting in place in 2023, has an impact, our innovation pipeline, what’s happening with our brands in EMEA, APAC, Canada rebounding as we increase investment in Canada as well. And as the efficiency projects come through and a more normalized cost of goods sold environment in the out years. So, that gives us confidence to give medium-term guidance that is at a higher level than what we currently have for the near term, where I think things are a little bit more uncertain and there’s a little bit more caution around that. There was a second part of that question? How does the impairment? Well, you can handle the impairment, Tracey. Obviously, the interest rate environment had a meaningful role…
Yes. So, Kevin, I’m sure you’re aware that the -- we’re required to do an annual impairment exercise. And it’s really a mathematical equation of future cash flow. The big driver, as you mentioned, the big input is the rise in the interest cost, and I think you’re seeing that everywhere, and then, the inflationary impact that we are seeing on our costs. But we remain optimistic about the growth outlook for our company, as Gavin mentioned, performance beyond 2023. And in particular, our optimism around our America business units, and we’re committed to achieving the top line and bottom line growth.
So to tie both, Kevin, I mean, obviously, when we started our Revitalization Plan, the goal was to get to both, top and bottom line growth. We did that in 2022. We’re guiding to that in 2023. And we expect to deliver that on a consistent basis now going forward, given where we are from a company point of view with our brands and our overall cost structure. I think you said you had a second question.
Yes, I’ll follow up. Yes. No, that makes sense. Just the cross currents between better delivery over the past few years, I would say, and then, Gavin, your optimism going forward with the higher discount rate. But I can chat with Greg and Tracey offline. Tracey, for you real quick, not to monopolize time. But I think it’s important, you guys have made tremendous progress with debt leverage in extremely volatile environment. So now down to 2.9 times debt leverage, the target is 2.5 times, can you comment on the Board’s interest in returning even greater cash to shareholders, which would seem to be near and would be very accretive, particularly from an EPS perspective, given where your stock is trading? Maybe comment a bit on the time line for a return to a much greater share repurchase than we’ve seen recently while the Company expense is leveraging. Thank you. I’ll pass it on.
Yes. Thanks, Kevin. Look, our capital allocation priorities remain the same. We want to invest in our business to drive sustainable top and bottom line growth. And as Gavin mentioned, we put money in the business where we’re modernizing our breweries. We’ve got some upgrades that are going into our breweries, which always help in delivering cost savings and efficiencies. The second bucket is reducing the debt. We have a desire to maintain and over time improve our investment-grade rating. And I think we have made tremendous progress and have now given this sort of leverage target ratio of 2.5 times, which will give us much more flexibility from a capital allocation point of view. And then, the third bucket, to your point, is returning cash to shareholders. So, we’ve raised our dividend twice since reinstating it in 2021. And our intention is to sustainably increase that dividend. Now, we do have a small buyback program that you’re aware of, essentially an anti-dilution program for employee equity grants. But in terms of anything bigger, we run all our capital allocation decisions through our models --, influencing us, we would provide the greatest return for our shareholders. And we’ll continue to have those conversations with our Board.
Our next question comes from Vivien Azer of Cowen & Co.
Hey Gavin, I was hoping you could expand on your medium-term aspiration for continued positive mix shift. Certainly, your beyond beer would seemingly be a key contributor to that. But could you perhaps dimensionalize the contributions that you would expect from alcoholic beyond beer the year versus non-alcoholic?
Thanks, Vivien. Yes. Look, I mean, we’ve made tremendous progress actually on our above premium and our beyond beer pillars of our Revitalization Plan. It was a core tenet of our plan was to aggressively premiumize the portfolio. And we’ve now taken that, as I said, to a record level of 28% and I think it was 23% when we started this process. So obviously, our continued efforts in this space continue. We’ve got brands like Topo Chico and Blue Moon and Peroni and Simply Spiked and emerging growth brands like ZOA in Europe. As I said we’ve got Madrí. So, above premium certainly is an area that I would expect us to continue to grow. And we put out a number there of almost a third of our NSR in the medium term is going to come from above premium. So, that will certainly improve our overall mix.
On top of that, we’ve laid a nice foundation in the spirits space, both in the large bottle, but also we’ve got a really nice innovation coming with Topo Chico Spirited in this current year, both of which -- for Five Trail and for Topo Chico, we have high expectations for. So, you can expect our above premium portfolio to get an ever larger part of -- would be an ever larger part of our portfolio, and that obviously has benefits all the way through the P&L.
Our next question comes from Robert Ottenstein of Evercore ISI.
This is Greg on for Robert. Just a quick question and then maybe a follow-up after that. But you just went through the $600 million and you delivered above that on your cost savings, which is great. Any color on kind of what the cost saving outlook is from here, any new targets to just kind of how we should through that? And then, just one quick follow-up after that, please. Thanks.
Yes. I’ll take that question. Thanks, Greg. So, we are -- yes, we were very happy that we were able to slightly overdeliver on that $600 million of cost savings. Now, we haven’t implemented a new formal cost savings program that we’re communicating externally. But we obviously do have internal targets. We continue to expect cost savings. But, it’s just a way of life at Molson Coors. We’re always seeking ways to improve our efficiencies whether that be in terms of production or other areas like marketing that Gavin just spoke to. So, we’ll continue to look for ways that we can continue to deliver cost savings, but no formal program at this stage.
Great. That makes sense. And then, just a quick follow-up is on your emerging growth portfolio. If you could maybe talk about -- you obviously went through some changes with La Colombe and some other things over the past few months. Maybe just how you’re thinking about like a sales target for that, if it’s moved at all versus $1 billion previously and just kind of which of the core brands do you see driving the majority of the target or of the growth going forward? Thanks, guys.
Thanks, Greg. Look, our $1 billion MSR target remains our ambition. We could be a little challenged to achieve that mark in 2023 because obviously, we’re mindful of the challenging economic environment in which we’re operating in our Latin American business, particularly, both from a political and economic point of view, that is fairly volatile. There is industry softness in U.S. craft, to be sure, and that’s impacted our Tenth and Blake business. And you rightly point out the discontinuation of La Colombe and also our Truss U.S. CBD drinks business. But those are only slight headwinds to our NSR goal.
Not all our efforts are going to be successful in this space, and we’re absolutely not going to deliver NSR targets or NSR, absolutely, at any costs. We try and balance our top line aspirations with an objective to improve our overall margins and the emerging growth division as a whole. So, in terms of brands where we see a strong performance, I mentioned ZOA in my opening remarks; we’ve got Topo Chico Spirited, which is coming this year. We’ve made some changes to how we’re bringing ZOA to the market. We’ve learned a lot over the last three years. And we’re moving to scale in energy drinks and both full-strength bottle spirits and also on the ready-to-drink side. Not a short-term play for us, Greg. I think the progress we’ve made in beyond beer has been -- has laid a nice foundation for us.
Our next question comes from Eric Serotta of Morgan Stanley.
First for Tracey. Any color you could give us in terms of the phasing of revenue and profit delivery versus the guidance for the year? The last few years were clearly nothing but nowhere close to normal. So, it’s a little bit tough to judge where you stand versus some of these really unusual comparisons.
And then, for Gavin, the past year, you had some really outsized great contribution from innovation, particularly Topo Chico. And simply, how are you looking at incremental innovation contribution this year, particularly as you cycle the Topo Chico national launch and of course, the hard seltzer category has been soft. So how are you thinking about incremental innovation this year?
Thanks, Eric. I’ll take the second question first. And then Tracey, you can take the other one. Look, I mean, I think there’s still lots of upside with the innovations that we launched last year. I mean we launched Simply Spiked in the middle of the year and the reception for that was amazingly positive, and we weren’t able to meet demand as I think we were very packed about it. We’ve got process in place where we will be able to meet demand this year. So lots of upside in Simply Spiked, and we’ve got great innovation coming with that brand as well, right, with the Peach coming.
The way we’re looking at our innovations is -- we’re looking at flavor more broadly. So, it includes seltzers, but it also includes FMBs and RTDs. And when you look at those segments together, we grew more share than any other supplier in the last 52 weeks. We’ve got the number 4 and 5 seltzers with Topo Chico and Vizzy. We’ve got the second fastest growing hard seltzer in Topo Chico. And in Canada, we’re the only large brewer growing share of hard seltzer. So, we’ve still got lots of upside with our existing innovations that we just launched.
And as I said, we’re launching Topo Chico Spirited in this year. We’ve got a nice line extension with Peach on Simply Spiked. And the awareness for Topo Chico is still a lot less than its largest competitor. So, we think we’ve got a lot of opportunity to drive more awareness for Topo Chico and improve the momentum there. So, -- improving momentum -- maintain the momentum, right? It’s already growing triple digits. Tracey, do you want to cover off on that?
Yes. I mean, in terms of phasing, look, Eric, we’re always going to have quarter-to-quarter swings in our shipments and inventory levels. But we don’t expect to have the same magnitude of shipment swings as we have seen over the past several years. So, that’s a little bit about the top line. In terms of the cost, we’re still in an inflationary period, and we do expect inflationary pressure to continue and be a cost headwind for the year. But we expect the impact of the cost inflation and our COGS to slightly moderate in the back half of the year. So, yes, we don’t give sort of quarter-by-quarter guidance, but hopefully, that helps you.
Thank you. Our next question comes from Nadine Sarwat of Bernstein.
Two questions for me, please. The first on your 2023 underlying profit guidance. Are you anticipating that the 2023 pricing that you spoke about earlier will be able to fully offset the input cost headwinds this year? And then, my second question, in your prepared remarks, you called out consumers actively down-trading to smaller pack sizes. Could you provide a little bit more color on this type of consumer behavior? Are you seeing consumers also down trade from one brand to another or at the moment, is it just on the pack sizes? What assumptions about the health of the consumer and down-trading have you baked into your full year guidance?
Thanks, Nadine. Tracey, do you want to take the guidance question?
Yes. So look, as Gavin said, we do expect the top line to be rate-driven, benefiting from the 2022 pricing and mix. We’re obviously also mindful of the inflationary impact to both, the consumer and costs -- our own input costs, and we’ve taken that into consideration. But as I said, we do expect to grow our gross margin per hectoliter in both business units. So margin expansion on the gross margin line. And I think that was...
Yes. The other side of your question, Nadine, was around consumers and consumer behavior. I think overarchingly, I’d say we’re not seeing anything terribly different than any other fast-moving consumer good. So the beer industry is no different there. We’re not observing significant trade down, which was the other part of your question, across our portfolio, or frankly, in the industry. Of course, if that comes, we think we’ve got the ideal portfolio to deal with that, but we haven’t actually seen it at this point in time. And as I said in my prepared remarks, we are seeing consumers trading down maybe from a 30 pack to a 24 or 24 to a 12 or a 12 to a 6. Obviously, that is negative from a volume perspective, that contraction, but it’s actually positive from a mix point of view for our organization. So hopefully, that answers your question.
Thank you. Our next question comes from Chris Carey of Wells Fargo.
So, I just wanted to follow up just quickly there and then ask you a question. But, Tracey, you made a comment about your inflation -- the COGS per hectoliter inflation running, I guess, at this level into the front half and then fading. Can you maybe be a bit more specific about what you meant there? Did you mean the rate of -- COGS per hectoliter inflation to stay at this kind of level and then trail down in the back half? So you’re really looking for mid- to high single-digit underlying, or just any perspective there? And just what you think is going to be driving that between commodities and some of these non-commodity costs like conversion and freight. So I just wanted to clarify that.
Yes. Thanks, Chris. We don’t give cost per hectoliter guidance. So, I just want to clarify, I didn’t say at this level. But what I did say is that we do expect the inflation to moderate in the back half of the year. So we sit in an inflationary period. We do still expect headwinds for the year, but again, moderating in the back half, and a lot of that’s driven on what we see in the forward curves for commodities.
Okay. And then, when you said gross margin expansion, you meant total enterprise for the year -- next year?
Yes. I’m talking -- so gross margin per hectoliter expansion growth in both of our business units is what I said.
And that would lead to total company gross margin expansion?
Yes…
Yes. Great. Okay. Thanks so much. Thanks for clarifying that. Then just on -- if I look at your 10-K, marketing obviously down and it implies a G&A run rate up about high single. I think you were very clear that the marketing was down because of the discontinued SKUs, and you’d be investing and marketing would be up next year. And so that’s very clear. But that underlying G&A rate, would you expect that to ease next year, or are we talking about another year where there’s wage inflation, there’s -- everything costs a bit more now? And so can you just talk about your ability to manage that line item? And just conceptually how you see G&A, excluding marketing for next year? So, thanks so much.
Yes. So, look, we manage our G&A, I think, really well, and we’ll continue to manage the costs related to G&A. We don’t specifically give G&A guidance. But as I’ve said and Gavin said, we’ll continue to invest behind the business. We’ll continue to invest behind our brands, particularly our core brands and our innovations. So, much more than that, Chris, I can’t give you without giving the guidance.
Thank you. Our next question comes from Filippo Falorni of Citi.
First question on the U.S. beer industry. You mentioned soft industry performance in Q4, and it sounded like volume improved in January. So, can you talk about your expectations for the balance of the year? And then, the second question on market share, you’ve done a lot of progress in improving the market share performance of both Coors Light and Miller Lite, are you assuming share gains for those two brands in 2023? Thank you.
Thanks, Filippo. Yes, we have seen a rebound in volume performance in the first part of this year compared to what we experienced in the fourth quarter of last year. I think as far as the full year is concerned, I’d point you to Tracey’s comments around the fact that our top line guidance is more rate driven than volume driven. And I think I gave a little bit of clarification around that from a contract brewing point of view. And yes, you rightly point out that Miller Lite and Coors Light are healthier than they’ve been in years. I mean, they grew combined NSR in the U.S. in the second half. And that continues to be strong upward trajectory that we saw in 2021. We grew NSR for both Coors Light and Miller Lite in Canada, and they posted their strongest dollar share performance in over a decade. So, I think we’ve done an excellent job of ensuring that Coors Light and Miller Lite have a very clear differentiated brand position and Coors Light, obviously, owns refreshment, Miller Lite owns beer taste. And we’ve built on those foundations with very strong consistent marketing programs Made to Chill for Coors Light and Miller Lite’s Beer Point of You.
And then on top of that, we’ve got strong sales execution across chain and grocery. And we’ve actually outpaced Bud Light in both feature and display for seven of our largest chain retailers. So, all of that translates into good share gains versus our competitors. I think we’ve got really strong programs for 2023, starting with the Super Bowl, which wasn’t just a point in time. It was a buildup for several months before that, and we’ll continue to leverage that post the Super Bowl. So, we don’t shy away from being the challenger in the challenger position versus our competitors. And we’re going to make the dollars that we’ve got worked pretty hard for it -- for us. How that translates into share gains, well, let’s wait and see.
Our next question comes from Kaumil Gajrawala of Credit Suisse.
Can you talk a bit -- looking forward, can you talk a bit about capacity and how you’re thinking about cap utilization given what we’re observing with volumes?
Kaumil, I missed the first part of it, but it sounded like you were giving us complement, the last part of your first part of your sentence. So I think I’m going to take that, and we’ll run with it. As far as capacity is concerned, I think -- I heard that part of it perfectly. Look, we -- from a capacity point of view, we’re expanding capacity where we need it, right, so, in terms of seltzers, our flavored malt beverages, and our variety packing capability. So we’re expanding there. We don’t provide specifics on utilization, but we feel good about our current capacity and its utilization. We closed two breweries in the U.S. over the last few years. And that improved our capacity utilization a lot. We’ve just built two new state-of-the-art breweries in Canada, and we’re doing a multiyear modernization project at our Golden brewery. So, we’re happy with our brewery footprint. And of course, within that, we always look at how we can be more efficient from a line point of view and look for ways to optimize that.
Thank you. And our final question today comes from Christian Junquera of Bank of America.
You have Christian on for Bryan Spillane. It would be helpful if you could share your outlook for the hard seltzer and ready-to-drink cocktail category for 2023. Thanks for taking our question.
Thanks, Christian. Look, I mean, we’ve shied away from giving specific guidance on hard seltzers because it’s a little challenging in new categories, right? But what we haven’t shied away from is saying that we think hard seltzers are here to stay. And they’re now a foundational part of the overall beer -- segment. Having said that, and as I said in answer to an earlier question, we’re realistic about the trends that we’re seeing there, which is why our premiumization strategy looks at flavors more broadly. So, it’s not only seltzers, but it’s FMBs and RTDs. And so, you can expect us, as I said earlier, to continue focusing on Topo Chico -- Topo Chico is number 4 in the country, Vizzy is number 5. In Canada, we’re growing share nicely behind Vizzy and Coors Seltzer. We just launched that Topo Chico as well. Simply Spiked has been a massive success for us since it launched in the summer of 2022. We’ve got a strong hot tea proposition with Arnold Palmer Spiked. And as I said earlier, we’re also launching Topo Chico Spirited in the first quarter of this year.
So, we’re confident in the diversified approach to flavor. It allows us to benefit from the shifting consumer preferences. And I think we’ve got the portfolio to win both nationally and regionally. And we saw that momentum in 2022, and we intend to accelerate it even further in 2023.
Thank you. At this time, we currently have no further questions. I’ll hand back over to Gavin Hattersley for any closing remarks.
And I will hand it over to Greg.
Very good. All right. Thanks, Gavin. Thanks, operator. I appreciate you all spending time with us. If you did have additional questions that we were not able to ask -- or that you were not able to ask today, please follow up with our Investor Relations team over the next days and weeks to come. But look forward to talking with many of you as the year progresses. And with that, thanks everybody for participating in today’s call. Have a great day.
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