SiteOne Landscape Supply Inc
NYSE:SITE

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SiteOne Landscape Supply Inc
NYSE:SITE
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Earnings Call Transcript

Earnings Call Transcript
2017-Q4

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Operator

Greetings, and welcome to SiteOne Landscape Supply Fourth Quarter and Full-Year 2017 Earnings Call. At this time, all participants are in a listen-only mode. A question-and-answer session will follow the formal presentation. [Operator Instructions]

I would now like to turn the conference over to your host, Pascal Convers, Executive Vice President of Strategy and Development.

P
Pascal Convers
EVP, Strategy, Development & IR

Thank you and good morning, everyone. We issued our earnings press release this morning and posted a slide presentation to the Investor Relations portion of our website at investors.siteone.com. We will be referencing these slides during this call.

I am joined today by Doug Black, our Chairman and Chief Executive Officer; and John Guthrie, our Chief Financial Officer.

Before we begin, I would like to remind everyone that today's press release and the presentations made during this call include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.

These statements are subject to risks and uncertainties that could cause actual results to differ materially from our expectations and projections. Such risks and uncertainties include the factors set forth in the earnings release and in our filings with the Securities and Exchange Commission. Additionally during today's call, the company will discuss non-GAAP measures, which we believe can be useful in evaluating our performance. A reconciliation of these measures can be found in our earnings release and the slide presentation on our website.

I would now like to turn the call over to our Chairman and CEO, Doug Black.

D
Doug Black
Chairman and Chief Executive Officer

Thank you, Pascal. Good morning and thank you for taking the time to join us today. We had another very good year of progress in 2017 both in building our company and in delivering solid financial results, so as we are still a young company in the early stages of our development, I would like to start today's call with a review of our unique market position and our strategy to deliver superior long-term performance and growth. I will then cover the progress that we achieved on our initiatives in 2017 and the highlights of our 2017 fourth quarter and full-year financial results.

John Guthrie will then walk you through our financial results in more detail. Pascal Convers will provide an update on our acquisition strategy, and finally I will come back to provide comments on our guidance and outlook before taking your questions.

I'll start on Slide 4 of our earnings presentation. SiteOne is the largest and only national wholesale distributor of landscaping products with a footprint of more than 500 branches across the United States and Canada and a 10% share of this $18 billion highly fragmented market. We are more than four times larger than our next largest competitor and larger than the next 10 combined.

You will note from the map on Slide four that we now have three major distribution centers to complement our branches, and those give us additional product and logistics advantages. Also, we are the only distributor of scale to provide the full range of products and services that professional landscape contractors and maintainers need. This full line capability gives us competitive advantage and provides a nice end-market balance between maintenance, new construction, and repair and upgrade. Lastly, the landscaping products market has thousands of suppliers trying to reach almost 0.5 million customers, so it lends itself to a strong, world-class, wholesale distributor to connect them.

Turning to Slide five, our strategy combines the scale, resources, and capabilities of a large, world-class company with the passion, deep knowledge, and entrepreneurialism of our local teams in order to deliver superior value to our customers and suppliers. As mentioned, we do this across the full range of products with scale advantage both nationally and locally and with value-added services and business assistance that is unmatched in the industry.

We further drive this strategy by acquiring leading local and regional companies to fill in our product portfolio, add terrific talent to our teams, and expand our branch network across the U.S. and Canada. Note that our large and local culture and deep acquisition experience allow us to assimilate these family companies, while maintaining and leveraging their entrepreneurial spirit and local secret sauce. We believe the combination of these efforts will allow us to gain market share both organically and inorganically in order to accelerate our growth and profitability.

Our strategy is enhanced through the execution of our five commercial and operational initiatives covering category management, pricing, supply chain, salesforce performance, and marketing. These initiatives help to expand our margins and accelerate organic growth. Overall, our market position, capabilities, and strategy allow us to create value in three complementary ways; through organic growth, margin expansion, and acquisition growth. We are still in the early innings of implementing our strategy and believe that we can leverage all three of these areas to create significant value for many years to come.

Slide six shows the history of our company and our strategy in action. Following the spin out from Deere & Company in 2013, we developed a vision to become a company of excellence delivering superior value to our associates, customers, suppliers, shareholders, and our local communities. We then developed a detailed strategy to do this, leveraging our industry leadership position and the uniquely attractive aspects of the landscaping wholesale distribution market. After three years of building the team, transforming the culture, and building the company both organically and through acquisitions, we are now more convinced than ever that our strategy is working and that it has enormous potential to deliver future performance and growth.

Over the last three years, our efforts have also resulted in significant financial improvement. Since then, we have grown net sales by 58% and adjusted EBITDA by 113%, while expanding our EBITDA margin from 6.3% to 8.4%. We remain on track towards our stated milestone of 10% plus adjusted EBITDA margin.

Turning to Slide seven, our performance and growth achieved in 2017 is a further reflection of our successful strategic execution. We achieved 13% overall net sales growth despite the headwinds created by hurricanes Harvey and Irma in the third quarter, and the lack of price inflation throughout the year. Our net sales growth was a healthy balance of 5% daily organic growth, which increased from 4% daily organic sales growth in 2016 and 8% sales growth added through acquisitions.

The increased daily organic sales growth was helped by further implementation of our salesforce performance and marketing initiatives. We expanded gross margin by 70 basis points to 32% in 2017 as we continue to benefit from our category management initiatives. We remain excited about our ability to expanding gross margin going forward as we move volume to our preferred suppliers and ultimately benefit from the major investments that we are making in our supply chain.

We also have opportunities to further improve our gross margin as we expand our private label product offering. As we highlighted on our last call, we made important investments to upgrade our IT infrastructure, install our new distribution centers, improve our salesforce structure, and develop a world-class SiteOne e-commerce platform. We believe that these investments and others we are making to build our company will deliver tremendous competitive advantage in our fragmented market and support accelerated performance and growth for years to come.

While we continue to invest in the business, we expect to start leveraging our SG&A thereby contributing positively to our adjusted EBITDA margin in 2018 and beyond. Adjusted EBITDA grew a healthy 17% to $157 million for the full year 2017 and our adjusted EBITDA margin improved 30 basis points to 8.4%. We achieved a net debt to adjusted EBITDA ratio of 2.9 times which falls within our target range of 2 to 3 times. We accomplished this while investing in the business and completing 8 acquisitions during the year.

In summary, I am very pleased with our progress in 2017, and in the way our team met the various challenges and executed our initiatives throughout the year. We closed the year with a strong fourth quarter result and are moving into 2018 with a stronger company and excellent momentum including our two recent acquisitions. I would like to thank all of our associates for doing a terrific job with our customers and suppliers and making these results happen. I am very excited about where we are as a company and our opportunities ahead.

Now, I'll let John walk you through the details for the quarter and the year in more detail. John?

J
John Guthrie

Thanks, Doug. I'll begin on Slide eight with the income statement for our fourth quarter results. We reported a net sales increase of 15% to $416 million in the fourth quarter. Net sales for the fiscal year 2017 increased by 13% to $1.86 billion. We had 61 selling days in the quarter which was unchanged compared to the fourth quarter of last year.

Organic daily sales grew 7% in the fourth quarter and 5% for the fiscal year. Organic daily sales for construction related products like irrigation, nursery, and hardscapes grew 9% for the quarter and 7% for the year as we continue to benefit from strong demand in the construction and repair and upgrade end markets.

Organic daily sales grew 2% for agronomic products for both the quarter and the year driven by improved sales to the golf end markets. Pricing for all products was flat both for the quarter and the year reflecting a continued low inflation environment. Acquisitions contributed $31 million of net sales growth in the fourth quarter and $135 million for the full year. For both the quarter and the year, acquisitions contributed 8% to our sales growth.

Gross profit increased 18% to $132 million in the fourth quarter and gross margin increased 80 basis points to 31.7%. For the full-year gross profit increased 15% to $596 million and gross margin increased 70 basis points to 32%. Our category management initiatives were the primary drivers of the gross margin improvement for both the quarter and the year. Product mix had a negligible impact on gross margin during both the quarter and the year.

Selling, general, and administrative expenses or SG&A increased by 15% to $134 million in the fourth quarter and SG&A as a percentage of sales increased 10 basis points to 32.2%. The increase in SG&A was primarily attributable to the contribution from acquisitions. For the full year SG&A increased by 12% to $502 million and SG&A as a percent of sales declined by 10 basis points to 27% due in part to the [indiscernible] costs incurred in 2016.

On an adjusted EBITDA basis SG&A as a percentage of sales increased 40 basis points for the year, primarily due to acquisitions and our investments in the salesforce, our B2B e-commerce solution and marketing initiatives. We recorded an income tax benefit of $11 million in the fourth of 2017 compared to an income tax benefit of $4 million in the prior year period. The effective tax rate was 154% for the fourth quarter compared to 42.3% for the prior year period.

The adoption of ASU 2016-09 and the enactment of the 2017 Tax Act were the primary drivers of the increased income tax benefit and the effective tax rate. For the year ended December 31, 2017 our effective tax rate was 24.8% as compared to 41.0% for the 2016 fiscal year. The decrease in the effective tax rate was due primarily to $6.8 million benefit related to ASU 2016-09 and $3.2 million benefit related to the 2017 Tax Act. We have not finalized our accounting for the tax effect of the 2017 Tax Act but have provided a reasonable estimate.

As a reminder, the 2017 Tax Act required us to re-measure certain deferred tax assets and liabilities at a reduced U.S. corporate income tax rate of 21% and also we'll record a one-time transition tax related to the unremitted earnings of our Canadian subsidiary. Although we are still evaluating the impact of the 2017 Tax Act we currently expect our 2018 effective tax rate will be between 26% and 27% excluding ASU 2016-09 and other discrete items.

Now turning to Slide nine, we recorded net income of $4.0 million for the fourth quarter compared to a net loss of $5.6 million for the prior year period. Net income for the 2017 fiscal year increased to $54.6 million compared to $30.6 million in 2016. The increase in net income for both the quarter and the year was primarily caused by higher net sales, gross margin improvement and the income tax benefit.

Our diluted share count increased by 950,000 shares sequentially to 42.2 million shares due to the impact of ASU 2016-09, the increased stock price and employees option exercises. Adjusted EBITDA was $15 million for the fourth quarter compared to $11 million for the same period in the prior year. For the full-year adjusted EBITDA increased 17% to $157 million compared to $134 million in the prior year. The improvement reflects our strong top line growth and our ability to expand gross margins.

Now I'd like to provide a brief update on our balance sheet and the cash flow statement as shown on Slide 10. Net working capital increased 30% year-over-year to $396 million at the end of the fiscal 2017. Growth in net working capital primarily reflected an increase in inventory and receivables attributable to growth in our business both organically and through acquisitions. In addition, we are carrying additional inventory as a precaution as we transition to our new supply chain including our new distribution centers.

While this is currently resulting in higher inventory levels, we expect longer-term that this strategy will enable us to generate efficiencies in our operations, including higher inventory turns and lower working capital. We generated positive cash flow from operations of $31 million in the fourth quarter compared to $64 million in the prior year period. The reduction in operating cash flow for the quarter was primarily attributable to accounts receivable which decreased less year-over-year due to the stronger sales in the fourth quarter of 2017, especially in December when we saw sales growth of 22% year-over-year.

We also saw a change in customer mix with greater sales to the commercial and golf markets both of which have longer payment terms. For the year we saw a decrease in operating cash flow to $16 million from $73 million in the prior year due to changes in working capital previously discussed. We view many of these fluctuations as temporary and we expect them to self-correct.

In 2018 we expect free cash flow, operating cash flow less CapEx to exceed net income as it has historically. We made cash investments of $22 million for the quarter and $99 million for the year compared with $12 million and $75 million for the prior year periods. The increased investment this quarter growth strategy reflected $18 million more from acquisitions and $6 million more in capital expenditures in 2017. Net debt at the end of the year was $459 million and the leverage was 2.9 times a trailing 12-month adjusted EBITDA, which is within our targeted range of 2 to 3 times.

In summary, our capital structure continues to provide us with the flexibility to execute our growth strategy including the funding of our acquisitions.

I will now turn the call over to Pascal for an update on SiteOne's acquisition strategy.

P
Pascal Convers
EVP, Strategy, Development & IR

Thank you, John. As Doug mentioned earlier, acquisitions play a key role within our overall growth strategy. As shown on Slide 11, we have now acquired 24 companies since the beginning of 2014. They added 157 branches to SiteOne and contribute $640 million in sales on a trailing 12-month basis. We made good progress accelerating our pace of acquisitions from 4 in 2015 to 6 in 2016 to 8 in 2017 and now 2 more through the first month and a half of 2018.

The hardscapes and nursery acquisitions we completed in 2017 are very good strategic fit for SiteOne as they complement our irrigation and agronomic product lines, enable our customers to have access to a full one-stop shop offering, and also benefit from strong outdoor leading gross strengths. In the last three years, we've increased our full product line coverage from 25 to 45 markets via hardscapes and nursery acquisitions.

The opportunity for SiteOne to grow and provide a one-stop shop offering remains very large as there are about 80 markets where we're still missing both hardscapes and nursery product lines. It is important to know that many of these acquisitions have been fully integrated into the SiteOne organization and are delivering clear value as we realize our planned synergies.

Now as we turn to Slide 12 through 15, you will be able to find information on the acquisitions we completed in the fourth quarter and the two we completed more recently in the first quarter of 2018. In October we closed the acquisition of Harmony Gardens, the leader in the distribution of nursery and related products to landscape professionals with two locations in the greater Denver and Fort Collins Colorado markets. Through Harmony Gardens SiteOne adds nursery products which we did not having in that market to our existing irrigation, agronomics, hardscapes and landscape lighting product lines in Colorado.

In January we acquired Pete Rose, a leader in the distribution of natural stone and hardscape materials with one location in the greater Richmond Virginia market. The Pete Rose dedicated hardscape complements our existing operation with a full range of irrigation, agronomics and nursery product offerings in the Virginia markets.

More recently in February we completed the highly strategic acquisition of Atlantic Irrigation which is a leading supplier of irrigation products along the East Coast with 33 locations in 12 U.S. states and two Canadian provinces. Atlantic Irrigation brings a talented team to SiteOne, with an excellent reputation and a strong history of customer focus and growth. The combination of our two companies makes us the clear irrigation leader in the East and provides good purchasing synergies as well as cross-selling opportunities.

As we turn to Slide 16, we continue to see a significant opportunity to grow profitably through acquisitions which allow us to move into new markets, expand our presence in existing ones, broaden our product offering and also very importantly add outstanding talent to our team. Our pipeline remains robust and with two acquisitions to date [ph] our M&A strategy is gaining momentum and we continue to build a reputation as the buyer of choice in the industry.

We would also like to thank all the leaders of SiteOne who are great ambassadors working hand-in-hand with our developing team to help SiteOne select the best companies to join us in the future. While the timing of acquisitions cannot be fully predicted, we have additional acquisitions that we expect to close in the next few months and contribute nicely to our growth in 2018 and beyond.

And with that, I'd like to turn the call back over to Doug to discuss the outlook.

D
Doug Black
Chairman and Chief Executive Officer

Thank you, Pascal. Overall, we are pleased with our fourth quarter and full year results for 2017 and excited about the momentum that we carried into 2018. We continue to see positive underlying market trends with good growth in residential and commercial construction, solid demand in repair and upgrade, and steady demand in maintenance. Our customers have strong backlogs and we anticipate that the market growth this year should be comparable to what we saw in 2017.

Moving off of this market growth, we will continue to execute our salesforce performance and marketing initiatives which should further support our organic daily net sales growth. We also expect to achieve additional gross margin improvement to our category management and supply chain initiatives. Additionally, we are planning to gain SG&A leverage in 2018 which will now contribute to the expansion of our adjusted EBITDA margin.

And finally, as Pascal stated, our acquisition program is off to a good start in 2018 and we expect to acquire more companies during the rest of the year. Overall we are confident that we can deliver another year of excellent performance and growth and for the full year 2018 we expect adjusted EBITDA to be in the range of $180 million to $192 million.

In closing, I would like to acknowledge all of the SiteOne associates who have worked tirelessly with our suppliers to serve our customers and who have made us successful to this point. We have a tremendous team and it is an honor to be joined with them as we build a company of excellence for all of our stakeholders.

Operator, please open the line for questions.

Operator

Thank you. [Operator Instructions] Our first question is from David Manthey with Robert W. Baird. Please proceed with your questions.

D
David Manthey
Robert W. Baird

Thank you, good morning guys.

D
Doug Black
Chairman and Chief Executive Officer

Good morning.

J
John Guthrie

Good morning Dave.

P
Pascal Convers
EVP, Strategy, Development & IR

Good morning.

D
David Manthey
Robert W. Baird

First off, Doug you mentioned it right at the end here, your organic growth assumption that's embedded in your guidance, you said the market growth would be about the same as last year, it seems it gets a little bit of an easier comp and maybe you get some tailwinds here, could you give us an idea, are you assuming the same organic growth rate overall for the company in 2018 versus 2017 in your guidance?

D
Doug Black
Chairman and Chief Executive Officer

You know, reflected in our guidance is, we would expect to do a bit better than last year. We think the market will be the same. We've got a stronger salesforce and we're further down the road in terms of our marketing, so without giving any specific numbers, I'd say slightly our objective and what we feel we can do in 2018 would be slightly better than what you saw in 2017.

D
David Manthey
Robert W. Baird

Okay, thank you and then another component there might be price and given that pricing was flat in 2017, and we're hearing inflation and price increases creeping in various product categories, any hope that we get a little bit of positive traction on the pricing front in 2018?

J
John Guthrie

Yes, we really think we'll get - our guess would be that we'll get about a percent of price inflation which we didn’t get any price inflation last year. We see our vendors are raising prices and we pass those through and work with our customers on that. So what we're seeing right now, we would estimate about a percent which would be a nice additional lift which was a headwind last year for organic growth.

D
Doug Black
Chairman and Chief Executive Officer

Just at the end of last year, we did see kind of an inflection point where we started -- in the last several months of the year we started to see a positive pickup in inflation, so we expect that to continue – price increases occur in the first quarter of this year.

D
David Manthey
Robert W. Baird

Very good, thank you.

D
Doug Black
Chairman and Chief Executive Officer

Thank you, David.

J
John Guthrie

Thank you, David.

Operator

Our next question is from Ryan Merkel with William Blair and Company. Please proceed with your question.

R
Ryan Merkel
William Blair

Thanks, good morning everyone.

P
Pascal Convers
EVP, Strategy, Development & IR

Good morning, Ryan.

D
Doug Black
Chairman and Chief Executive Officer

Good morning.

R
Ryan Merkel
William Blair

I want to start with the SG&A leverage for 2018, you mentioned that you thought you'd do a little bit better there and get some operating leverage. What is a good range that we should be thinking about for our models?

J
John Guthrie

Well, you know, it starts with our base business leverage, you know if you look at the base business, we expect that we'd get about 16% or so incremental EBITDA on every dollar of organic sales and then from that we look at the investments that we're going to make and we are continuing to invest in our business. We're investing in e-commerce. We're investing in barcoding. We're investing in our phone system. So we're still a young company investing.

The people investment in terms of the build for the head office is largely behind us, so we don't have that headwind. And then of course acquisitions come in depending on what kind of acquisitions, the nursery and hardscapes that tend to be a little higher SG&A than our normal base business. They carry higher gross margin by the way, so they have good operating profits.

So when you mix all that together, we'll see some SG&A leverage in 2018. That's our plan and that's what we're working for. It will be the full leverage you would see as a mature company because of those investments that we're making. We're investing over $5 million in those e-commerce, barcoding, those initiatives that I talked about.

So when you put it together, we will see some leverage, not a full leverage of a mature company reflected in the investments that we're still making. But we're happy that we finally will have the SG&A as a percentage of sales working for us in our march toward 10% EBITDA and that will be a nice change.

R
Ryan Merkel
William Blair

Got it, that's helpful. Okay, and then moving on to free cash flow, I can understand the actual inventory cum supply chain upgrade this year, but just help us with next year because I think that reverses. So what kind of free cash flow to net income conversion should we think about for 2018?

D
Doug Black
Chairman and Chief Executive Officer

We’re expecting free cash flow to exceed net income again. Next year, we view inventory investments here kind of as we transitioned out, we should start seeing leverage as we work through kind of the DCs, and our supply chain initiative will largely be done in the first half of the year and then we should be able to leverage that going forward.

R
Ryan Merkel
William Blair

Got it. And then just lastly if I could, the weather has been a little bit more normal this year in the Midwest and Northeast with the snow, so just I've had a lot of questions from investors, does this help you, does this hurt you or is this indifferent that it would be helpful I think? Thanks.

D
Doug Black
Chairman and Chief Executive Officer

Right, no. So if you remember last year, we had a very mild winter in the south and then we had weather that was okay, let's say in the north and then in the West it was very, very wet, and so we really didn't do anything in the West last year. So this year we're seeing the West is fine and so we've seen strong growth there.

We are having, let's say a normal winter in the north which provides some snow events we're selling more ice melt, it's a lower margin product but it is - we are seeing our sales. In the south, we're comping, we would be down versus last year because of the comp against the mild winter last year, so when you take it all together, we would call it a normal winter.

We are seeing about what we thought we would see and again that highlights the benefit of us being in 45 states and now all six Canadian provinces that we average out quite well, unless it's an extreme 2016, so overall puts and takes some ups, some downs overall we'd call it about normal.

R
Ryan Merkel
William Blair

Very good, thank you.

D
Doug Black
Chairman and Chief Executive Officer

Thank you.

Operator

Our next question is from Nishu Sood with Deutsche Bank. Please proceed with your question.

N
Nishu Sood
Deutsche Bank

Thank you. I wanted to ask first about the new construction categories, strong 9% in the fourth quarter, 7% for the year. How has that been developing, now obviously there was weather fluctuation from ’16 to ’17, but I wanted to understand resi versus commercial what sorts of projects are driving that and really have that shaping up as construction recovery goes on there?

J
John Guthrie

Yes, so Nishu we're seeing just a good steady flow of demand on the commercial side. Our customers' backlog is still very strong, they're still quite a ways out in projects and of course we bias toward more of the retail office, those kind of commercial projects that have a lot landscaping.

And then on the residential side just good steady growth we're seeing in residential market. Again our landscapers are busy. Repair, remodel which is 20% of our business has been very strong, so we’ve been happy with that and then the maintenance has been quite good. Our maintenance product last year up 2% that's right on the bull's eye. If you recall, there was a bit of price deflation in maintenance and so the volume growth would have been a bit higher than that which we think reflects our ability to pick up share there.

So, steady as it goes. We see no wavering in demand. We don't see any heat up or acceleration, just good steady growth in the new construction markets, both commercial and residential and it is encouraging on the commercial side where the backlogs are longer out that were still strong in terms of our customers backlog. So it doesn't imply any imminent slowdown in commercial which would be that the area we would expect to kind of slow first if we were looking at any kind of market downturn, so we don't see it today.

N
Nishu Sood
Deutsche Bank

Got it. And are you concerned about obviously the reported, labor issues which have been felt a little bit more significantly on the construction side are you concerned about those and what effect those might have for ’18?

D
Doug Black
Chairman and Chief Executive Officer

Right, well labor is a constant battle and it's been a battle for the last couple of years. Our customers struggle mightily to keep the crews staffed or to grow their crews. We struggle to in terms of our picking up our associates to staff our branches, but we've seen they have been finding a way to fight through it and still grow. We work with our customers constantly on their productivity which we can help them with both our products.

Like for instance our LESCO slow release products which allow them to treat yards every other month or every third month instead of every month and some of our tools that allow them to make their crews more efficiency, more efficient. And so I think the customers and the customers are using more equipment to help themselves be more productive, so I think our customers tend to be small and mid-sized.

They're finding different ways to better utilize their labor and fighting through. So we do believe labor is a governor on growth. It's holding us back if you will, but it's still allowing us to achieve an overall growth in those new construction markets in the mid to high single digits.

N
Nishu Sood
Deutsche Bank

Got it. And just on acquisitions and your debt level, obviously three times as you're kind of limit and you're bumping up right against that, I think as of the end of 4Q was that staff and that doesn't include obviously the significant Atlantic acquisition, does that restrict you now for the remainder of the year in terms of acquisitions? Obviously there will be stronger free cash flow, the lower tax rate helps. So is there a governor here now with your leverage where it is on acquisitions for the remainder of ’18?

D
Doug Black
Chairman and Chief Executive Officer

No, we don't view it as a governor from the standpoint of – well, practically we have plenty of availability to execute on the acquisition, so there's really no limit there. And then I think one of the important things to remember most of the acquisitions that we're buying are profitable, so we fully expect the acquisitions to contribute to the EBITDA and our leverage in addition to the stronger free cash flow. So we're not holding back right now on acquisitions with regard to the - due to the leverage issue. This is just adding that we expect to be within our range at the end of the year even with the modeled acquisitions.

J
John Guthrie

Yes, just a reminder, with the size of our company, we can spend about $150 million to $180 million on acquisitions a year and still kind of de-lever or the leverage not go up and so that’s if you take 50% on sales that's a lot of acquisition, so we're still full steam ahead on acquisitions.

N
Nishu Sood
Deutsche Bank

Got it. Yes. Thanks, I appreciate it.

Operator

Our next question is from Michael Eisen with RBC Capital Markets. Please proceed with your question.

M
Michael Eisen
RBC Capital Markets

Good morning and congrats on a great year. I'm just following up on some of Ryan's questions on SG&A leverage. When I'm thinking about 2018 and kind of the progression towards those milestones you talked about Doug, the 16% incremental EBITDA margins and some of the longer term targets you've talked about double-digit EBITDA, can you help us maybe understand when the timing of these incremental investments are going to come into play throughout the year? And do you think it's possible that we see kind of that 16% level comes through before the end of the year in any of the given quarters?

J
John Guthrie

Right, so no the - I mean the 16% on the SG&A side won't come through and it's because of the investments we're still making. As I mentioned we're spending over $5 million on e-commerce, barcoding, et cetera, and then when you run the numbers let's say roughly $2 billion company, you can see that that works against us. Right? So I think you have to factor that in that we'll achieve some EBITDA leverage in 2018, but it will be diluted a bit by our investments. And so the way we see it is we're still marching toward 10%.

We were at 8.4% on an adjusted EBITDA basis in 2017. We think we can reach that 10% over the next couple of years and to date you're seeing gross margin contributing, SG&A going up slightly, and 2018 you'll see more of a balanced contribution into that EBITDA margin expansion. Gross margin will continue to expand, but SG&A will start to contribute, though not at the full leverage that we're talking about.

We're still probably couple of years away from having let's say a steady-state SG&A leverage, but we also have gross margin that's improving, so that that helps. So, the two will work together in 2018 to give us a good strong move ahead on the EBITDA margins expansion.

M
Michael Eisen
RBC Capital Markets

Got it. Really helpful and then kind of transitioning over to the M&A platform, the Atlantic integration is pretty much, it’s one of the larger deals that you guys have done and just thinking about the strength of the current pipeline you talked about a few deals ready to close in the next few months, can you help us think about as you guys continue to grow the potential for larger deals coming into play and how the purchase prices are changing over time with the success you are having?

P
Pascal Convers
EVP, Strategy, Development & IR

Yes, good question Mike. So on DNA pipeline as Doug and John alluded to there are still more companies out there right. We're looking at about 250 potential targets. Atlantic was one of the top 15, right was Shemin and Hydro-Scape’s that we acquired in 2015 and 2016 respectively, but there's still quite a few larger companies out there as well as a lot of small and midsized, so you'll see - last year we acquired 8 companies.

We've got a good start with 2, in the first six weeks. We would expect to probably do more than 8 acquisitions this year right, we'll pedal to the middle every time we acquire a company that leads to a new pipeline and we think that Ed Santalone and his team at Atlantic will be great ambassadors.

So there's a lot - as far as multiples, they're completely in line with what we've seen historically, so the Atlantic multiple is in line with the Hydro-Scape. Hydro-Scape is about $80 million in revenues, Shemin was $140 million but again multiples are the same. We don't see any change there. We remain the lead industry conciliator there and probably the best home for some so of the companies to join over time.

M
Michael Eisen
RBC Capital Markets

Thank you, Gentlemen.

P
Pascal Convers
EVP, Strategy, Development & IR

Thank you.

D
Doug Black
Chairman and Chief Executive Officer

Thank you.

Operator

Our next question is from Keith Hughes with SunTrust Robinson Humphrey. Please proceed with your question.

K
Keith Hughes
SunTrust Robinson Humphrey

Thank you. First, just a clarification on the guidance. Does the guidance include the two announced deals and does it include any future deals that you’ve going to anticipated to close?

D
Doug Black
Chairman and Chief Executive Officer

Yes, the guidance includes the two announced deals, but it wouldn’t include any additional deals.

K
Keith Hughes
SunTrust Robinson Humphrey

Okay and you had discussed on the EBITDA contribution margin, you’re coming up a little bit lighter here in terms of - due to the investments you are making. I assume that you are referring to SG&A investments and what does that look like for ’19, will you head to a more steady-state on that at ’19?

D
Doug Black
Chairman and Chief Executive Officer

Yes, that’s a good question, so we’ll continue to make investments in 2018. We’ll always be building the company. But we would expect in ’19 that that would be a bit less. We spent roughly $5 million or so in 2017 on let’s say additional investments and when you look at our salesforce probably higher than that. We're going to spend the same amount this year.

We won't have the people build and we're a bigger company, so the math works in our favor on that. In 2019 we'll see a reduced level of dilution let's say on the SG&A side, just because we'll have our e-commerce platform then, we'll be down the road on bar-coding, our phone systems will be upgraded, so we should see more SG&A leverage in ’19 than we will see in 2018.

K
Keith Hughes
SunTrust Robinson Humphrey

Okay and back to the working capital which you talked about on the introduction, where working capital I assume will be a pretty nice source of cash for 2018 if you are successful in your plans?

J
John Guthrie

Yes, expect the free cash flow to contribute significantly to both funding our strategy including acquisitions in 2018.

K
Keith Hughes
SunTrust Robinson Humphrey

Okay, thank you. And then...

D
Doug Black
Chairman and Chief Executive Officer

Yes, just building on that of course our supply chain is a long term strategy where we look to drive our inventory turns up over the next three to four years. So that should be a good source of cash in 1920 and beyond as we move our turns up more to best in class from where they are today.

K
Keith Hughes
SunTrust Robinson Humphrey

Okay, thank you.

P
Pascal Convers
EVP, Strategy, Development & IR

Thank you, Keith.

Operator

Our next question is from Mike Dahl with Barclays. Please proceed with your question.

M
Mike Dahl
Barclays

Good morning. Thanks for taking my questions.

P
Pascal Convers
EVP, Strategy, Development & IR

Good morning, Mike.

M
Mike Dahl
Barclays

First one. I just actually wanted to go back to the discussion around organic growth and maybe if you could help us drill down a little bit more, what do you think your blended market growth was, just trying to get a sense of kind of your share gains in 2017 versus what the market actually grew?

D
Doug Black
Chairman and Chief Executive Officer

Right, good question. So the market is kind of tough to call, it will go across many verticals, but we think the market grew at say 3% to 4% and again that growth was impacted by the lack of inflation, so normally our market would be say 4% to 5% blended growth, but without the inflation a bit lower and then we figure that we've picked up kind of a point or two share.

We had a very good year where we saw the fruits of our efforts on the salesforce and the marketing start to kick in and we're quite happy with the progress we've made there, so that's how we would call the market blended basis.

M
Mike Dahl
Barclays

Got it. That’s helpful. And then two questions on Atlantic, the first is, you mentioned it's included in the guide, could you help us maybe quantify what the contribution is for the full-year of 2018?

J
John Guthrie

Yes, if you look at Atlantic it's about $80 million in revenues. Their EBITDA margin let's say is in line with our business, but we didn’t acquired on January 1, but it is a bit of a stub element into it. There is also, there's always some short term integration cost that come with an acquisition, so I would be a little conservative there not include the full 12 months in there, but that's in line with our profitability actually.

M
Mike Dahl
Barclays

Okay, makes sense and the second one on Atlantic is, if we think about this Atlantic's mix of business versus some of your prior acquisitions in irrigation, it looks like revenue per branch is a bit lower than what we've seen. I assume that's well, A is that a function of kind of the suite of products and then B, to the extent it is, how should we think about the revenue opportunity over the next 12 to 24 months in terms of broadening out Atlantic’s suite of products and what that could contribute?

J
John Guthrie

A good question. If you look at Atlantic it’s very focused on irrigation. Right? There is no – the product line have to higher revenue per branch, obviously on nursery, like you can have 10 acres, some of those locations are $15 million, $20 million, $25 million those are revenue, so we're not in that category of course. Hardscapes also, I mean you can easily find one location with $10 million in revenues, Pete Rose is good example was close to 10. Irrigation and agronomics are the smaller numbers, but if you compare it to Hydro-Scape, Hydro-Scape are 17 locations about the same revenues here is 33.

I think it's a factor as well of when you look at the north and the Northeast, there's more density of branches. There is a little more traffic around, so the locations and the footprints are smaller and Hydro-Scape actually had some decent hardscapes add to a leading concept which drove the revenues up. So yes, the bottom line here is, yes there is a great opportunity to continue to cross-sell and increase the revenues at the branches. We look at it market-by-market, I mean they cover 22 markets from Canada all the way down to Georgia. So our teams already talking, communicating and we'll see if we get out some agronomic.

But you can't add the nursery product line. Why? Because it takes a big footprint. Hardscapes, it takes also some sort of footprint the sure win for us, so it’s going to be a lot about agronomics and landscape accessories. One thing I'd like to mention is, Atlantic they have a small but it's an exposure to the equipment business which we have seen with companies like Hydro-Scape and Bissett for instance they sell trenchers and trimmers and blowers and things like that, the Kgrid brands like steel and toggle. So I think that will continue to push SiteOne in reverse synergy of can we sell more equipment across the nation over the top, but very nice cross-selling opportunity with Atlantic for sure.

M
Mike Dahl
Barclays

Okay, great that's helpful. Thank you.

Operator

[Operator Instructions] Our next question is from Chris Belfiore with UBS. Please proceed with your question.

C
Chris Belfiore
UBS

Good morning guys. Thanks. Just to kind going to go back a little bit to the M&A, I understand that the multiples have been steady with past yields, but are you seeing any pushback from perspective targets as your strategy becomes more well known in a marketplace which appears to be like a very strong kind of environment right now?

P
Pascal Convers
EVP, Strategy, Development & IR

Not really, we haven't seen that. We believe that that reasonable increase are fair and reasonable. There's no really reason for that to change. Obviously we are quite a large company, we're national, et cetera. We carry the seven product lines. The companies we tend to bring into the family, the SiteOne family tend to be very focused on one per client. So now we haven't seen that it's completely consistent with what was communicated during the IPO road show, et cetera. Yes.

C
Chris Belfiore
UBS

Go ahead, sorry.

D
Doug Black
Chairman and Chief Executive Officer

Just to add on what Pascal said, one of our - obviously our goal is to build a company of excellence and also to build the best home for family companies and the way we integrate companies and the way we work with the owners and keep the secret sauce and make sure that the essence of that company survives and continues a SiteOne makes us an attractive acquirer. And so, it’s a balance of we pay for value and we reward for building great companies, but also we're attracting companies to SiteOne who want to join us and be kind of the number one team going forward. And so, those work together to make sure that the prices that we pay are fair for both sides.

J
John Guthrie

Yes, as I think look I mean that’s a great adder, right. Sellers look for price and monetizing their investment, but they clearly look for their employees which is really their family “life” to be well taken care off. And you know at [indiscernible] we learned to trade over more than 100 acquisitions and that also creates a reputation. People know that, obviously the hardscapes companies see if we came from that world on a manufacturing side know that, and I think that that's a fairly big differentiator. If there is some hesitation between us and someone else that try to [indiscernible] in the vast majority of the transactions we are still exclusive yet.

C
Chris Belfiore
UBS

Okay, thanks and then just kind of some follow up questions on the organic side, you guys - last quarter you mentioned there were some impacts from the hurricanes, did you have any positive impact this quarter from like deferred sales and market activity that would have otherwise fallen in the third quarter?

D
Doug Black
Chairman and Chief Executive Officer

We think we got a bit of a catch up in our sales in the fourth quarter, but we were also very strong in areas where we did not hurricane. We were strong in the West, we were strong up in the northeast. So yes, I think it came back to us a bit. We don't plan that that will be a big adder to 2018. A lot of that business just got kind of deferred if you will and the shortage of labor kind of keeps you from catching up quickly, but a small lift in the fourth quarter we feel did come from the hurricane balancing the third quarter.

C
Chris Belfiore
UBS

Okay and then if I could just have one last one. On the price cost side this might not be as large as actually you guys, but moving to the hub-and-spoke model with the distribution centers, have you guys seen any impact by increased freight costs or do you expect freight to be an issue going forward?

J
John Guthrie

The freight market obviously is heating up and so there are - we are expecting somewhat higher cost in freight this year. I think one thing though the hub-and-spoke model actually allowed us to manage that better. Previously we were primarily the manufacturers controlled the freight cost and by switching to this method in our supply chain we're directly involved in helping manage those costs down. So while the overall market I think we expect there may be some increases in the marketplace. I think we feel as if we're better positioned than ever to handle those and manage those costs better than we were previously even less than two years ago.

C
Chris Belfiore
UBS

Okay, thanks a lot.

Operator

Ladies and gentlemen, we have reached the end of our question and answer session. I would like to turn the call back over to management for closing remarks.

D
Doug Black
Chairman and Chief Executive Officer

Okay, thank you and thank everybody for joining us today. We very much appreciate your interest in SiteOne and we're very excited about our long term growth and profitability potential for our company. I’d like to again thank our associates for doing a tremendous job in 2017 and for all the work they do for us. We have a terrific team and we have a special company here. Thanks everyone. Have a good day.

Operator

Thank you. This concludes today's conference. You may disconnect your lines at this time and thank you for your participation.