Ralph Lauren Corp

NYSE:RL

Earnings Call Analysis

Q2 Earnings: Revenue Beats, Diverse Growth Strategies

The company delivered a robust performance in Q2, exceeding revenue growth guidance with a 2% increase company-wide, led by a strong 20% sales surge in China and double-digit growth in Asia. While North America and Europe saw minor dips due to wholesale and timing shifts, retail comps were strong, with a 6% increase. Adjusted gross margin expanded by 80 basis points to 65.4%, thanks to powerful AUR growth and efficient channel mix, which offset higher cotton costs. Operating expenses rose by 10% due to strategic investments. The company returned about $275 million to shareholders via dividends and buybacks, ensuring a solid balance sheet with $1.5 billion in cash and $1.1 billion debt. Inventory fell by 5%, boding well for future margins. Forecasts for the full fiscal year '24 point to low single-digit constant currency revenue growth.

Expansion and Digital Innovation Drive Growth

A key narrative this quarter is the company's proactive expansion into the Canadian market with the launch of a Ralph Lauren store in Toronto and a new Canadian e-commerce site. This strategic move exemplifies the firm’s commitment to widening its global footprint, particularly in Asia with a focus on China, where sales surged by over 20%, significantly outpacing expectations. This growth is buoyed by solid brand momentum and new consumer recruitment. Enhanced digital initiatives, including improved search capabilities and early testing of generative AI, have enhanced consumer experiences online, contributing to increased conversion rates.

Financial Resilience Amidst Dynamic Changes

Financially, the company performed better than anticipated, with revenue growth surpassing guidance and gross and operating margins exceeding expectations despite cost pressures and extensive strategic investments. Strong average unit retail (AUR) growth, channel mix, and a disciplined approach to cost savings have been instrumental in driving this success. Approximately $275 million was returned to shareholders this fiscal year, underlining a balance between rewarding shareholders and maintaining a robust balance sheet, a key asset during volatile times.

Steadfast on Long-Term Commitments and Strategies

The executive team reaffirmed its dedication to the fiscal '24 outlook and three-year targets introduced in May. Revenue for the second quarter increased by 2%, with Asia, primarily led by China, experiencing double-digit growth, while North America and Europe saw minor declines influenced by various temporal factors. A notable achievement is the AUR increase of 10%, which came on top of an 18% growth from the previous year, largely driven by sustained brand elevation strategies.

Guidance Meets Prudence in an Uncertain Market

For fiscal '24, low single-digit revenue growth is projected, centering on 1% to 2%. There is heightened caution towards the wholesale channel affected by soft demand. Foreign currency is anticipated to impact reported revenues negatively, with expected growth predominantly led by Asia. Operating margin expansion and gross margin enlargement are also part of the future outlook, which factors in higher operating expenses related to strategic initiatives. The corporation remains confident about its disciplined execution and brand appeal, which creates leeway for agility amid near-term challenges.

Brand Strength Fuels Success and Consumer Resilience

The team’s robust execution and brand desirability were credited for the solid performance in the quarter. Strengthening core products has been key, as these resonate well with consumers through economic cycles. Digital channels have showcased an uptrend, reflecting the strategic decision to emphasize direct-to-consumer (DTC) channels, which now compose two-thirds of the business. The company takes pride in agility to adapt to market changes, reflected in the significant improvements in outlet channels and targeted promotional strategies.

Capital Allocation Remains Disciplined and Strategic

Despite operating volatility, the company’s strong balance sheet further emboldens its initiatives. This fiscal year has seen about $1 billion returned to shareholders through share repurchases and dividends. Clean and reduced inventory levels, aligned with careful demand management, corroborate the company’s strategic prudence in a turbulent environment. The narrative finds consistency in regional trends across North America, Europe, and Asia, with particular resilience among core consumers and decisive improvements in DTC performance.

Retail and Product Innovations Position for Growth

At the outlet level, several strategic changes, including a focus on core products and customer experience enhancements, have led to higher comps despite the consumer pressure. Marketing personalization and connected retail capabilities have been vital in driving performance. Moving forward, these structural changes are expected to continue to drive positive outcomes. Additionally, gross margin outlook improvement is spurred by freight cost benefits and continued AUR growth fueling investor confidence in the company's enduring commitment to its brand elevation journey.

Earnings Call Transcript 2024-Q2

[Operator]

Ladies and gentlemen, thank you for standing by. Welcome to the Ralph Lauren Second Quarter Fiscal Year 2024 Earnings Call. [Operator Instructions] As a reminder, this conference is being recorded.

I'd now like to turn over the conference to our host, Ms. Corinna Van Ghinst. Please go ahead.

[Corinna Van Ghinst, executive]

Good morning, and thank you for joining Ralph Lauren's Second Quarter Fiscal 2024 Conference Call. With me today are Patrice Louvet, the company's President and Chief Executive Officer; and Jane Nielsen, Chief Operating Officer and Chief Financial Officer.

After prepared remarks, we will open up the call for your questions, which we ask that you limit to 1 per caller. During today's call, our financial performance will be discussed on a constant currency basis. Our reported results, including foreign currency can be found in this morning's press release.

We will also be making some forward-looking statements within the meaning of the federal securities laws, including our financial outlook. Forward-looking statements are not guarantees, and our actual results may differ materially from those expressed or implied in the forward-looking statements.

Our expectations contain many risks and uncertainties and principal risks and uncertainties that could cause our results to differ materially from our current expectations are detailed in our SEC filings. To find disclosures and reconciliations of non-GAAP measures that we use when discussing our financial results, you should refer to this morning's earnings release and to our SEC filings that can be found on our Investor Relations website.

With that, I will turn the call over to Patrice.

[Patrice Louvet, executive]

Thank you, Corey. Good morning, everyone, and thank you for joining today's call.

We continue to deliver solid progress on our Next Great Chapter Accelerate plan in the second quarter. Through an uncertain global macro environment, our iconic brand and timeless products continue to resonate with consumers all around the world. And our multiple engines of growth across categories and regions, enable our teams to deliver against our strategic and financial commitments even in a choppier backdrop.

Second quarter results exceeded our expectations on the top and bottom line. We were particularly encouraged by an acceleration in our retail performance with positive comps across every region and channel in the period. The strength and growing desirability of our brand is underpinned by our continued pricing power, with AUR up another 10% on top of 18% growth last year.

In addition, consistent with our plan, we continue to focus on balance sheet and expense discipline. This is fueling our investments in high-impact brand moments spanning geographies and demographics, all while delivering profitability ahead of our expectations. Looking ahead, as the important holiday season gets underway, we are executing on our long-term game plan and keenly focused on what we can control.

We are elevating our brands and positioning in the marketplace while staying grounded in the realities of the macro environment. With more than 6 consecutive years of AUR growth, a cumulative increase of over 70%, we are confident in our pricing power in the market.

Now it's important to remember that AUR growth is an output of our overall elevation work that has included evolving our product categories, product mix and shopping experiences in addition to promotional pullback. This fundamental reset in our pricing architecture gives us the flexibility to continue driving our long-term brand elevation while also reacting with agility to near-term inflationary pressures.

Turning to the second quarter. Our performance was guided by our 3 strategic pillars to drive long-term growth and value creation. These are: first, elevate and energize our lifestyle brand; second, drive the core and expand for more; and third, win in key cities with our consumer ecosystem.

Let me take you through a few highlights across each of these strategic pillars. First, on our efforts to elevate and energize our lifestyle brand. We continue to invest in our most powerful asset, our timeless iconic lifestyle brand. The Ralph Lauren brand resonates across geographies and demographics, powerfully cutting through a wide range of cultural moments, across fashion, music, gaming, sports and more.

Some highlights from the quarter included: first, September marked our return to New York Fashion Week with a rustic romantic show at the Brooklyn Navy Yard where Ralph and our design teams presented a women's show highlighting our brand's quintessential easy elegance and relaxed refinement. Supported by our activations across 25 key markets and influential guests from JLo and Caradelavin to Libingbing and Sofia Richie Grange, we drove 24 billion impressions globally with outsized growth in our luxury perception ratings in North America.

Next, we reinforced our brand leadership in the world of sports with our sponsorship of the U.S. Open, Wimbledon and Ryder Cup. Our brands showed up powerfully on the courts and green and on celebrities and influencers, enjoying sport in our iconic spectator style. We also continue to innovate in the world of gaming to engage new and younger consumers, launching our latest partnership with Fortnite.

Race to Greatness immerses players in a unique experience, blending luxury fashion, gaming and exploration. Engagement exceeded our expectations with over 0.5 million unique visitors to the experience and the live stream activation reaching 2 million total views.

In China, we celebrated the 30th anniversary of our cult classic Double RL brand with an immersive 2-day event with VIC celebrity and influencer attendees featured in a motorcycle tour around Chengdu City, horseback riding and vintage collection storytelling. Other celebrity highlights from the quarter included dressing Beyoncé in her Renaissance World Tour; and Taylor Swift and Jennifer Lawrence both spotted in effortless Polo looks on the streets of New York.

Together, these activations are both reengaging existing customers while also attracting new high-value consumers to our business. We added 1.3 million new consumers to our GTC businesses in the second quarter, consistent with recent trends. And this continues to skew increasingly towards next-generation under 35 consumers. We reached 55.9 million social media followers globally, a low double-digit increase to last year with unique activations across line, TikTok and our recent launch [indiscernible] driving engagement. And our online search trends continue to significantly outpace our peers globally. Moving next to our second key initiative, drive the core and expand for more.

In uncertain times, consumers continue to turn to brands they know and trust and styles that have longevity beyond 1 season. timeless classics have always been our core proposition. And Ralph and our design teams continue to deliver with an unwavering focus on the quality and quiet luxury that are central to our way of living.

Our iconic core products, representing about 70% of our business, grew high single digits in the second quarter, ahead of total company growth and core penetration to sales increased by roughly 500 basis points, underscoring the importance and resilience of our icons through choppy times.

Strong performance in our core was led by our iconic cable knit sweaters in cotton and cashmere, jackets and vests, heritage and unconstructed sports coats. Our kids business improved sequentially this quarter, led by girls with strength across seasonal fall sweaters, dresses, outerwear and baby gifts.

Our core also establishes the foundation and credibility to grow our high-potential categories. These include women's, outerwear and our emerging home business. Together, these high potential categories increased low double digits in the quarter. We continue to drive strong growth in women's, our most significant long-term opportunity on an elevated assortment with AUR up mid-teens.

Similar to men's, performance was supported by our core icons this fall, including sweaters, garden die shirts, versatile mid- and full-length skirts taking her from day to night and our iconic blazers and heritage tweed and modern knit fabrications.

In the second quarter, we also launched our most comprehensive women's handbag campaign to date with the introduction of our newest icon, the RL 888 With a 360-degree launch across key cities, we are establishing the category in a way that is authentic to our brand with a focus on quality Italian craftsmanship and leathers expressed in Ralph Lauren's elegant aesthetic.

Other special releases this quarter included our sports sponsorship collections with U.S. Open and Wimbledon sales significantly outperforming our expectations. Our limited edition P-Wing Fortnite Sneaker-Boot, which is now reselling to collectors for up to 4x the retail price, and in September, together with Rizzoli, we launched a Way of Living, a stunning hardcover book celebrating Ralph Lauren's signature home collections over 40 years.

Looking ahead, we will continue to leverage the breadth of our brand and assortments to create excitement and desirability in addition to driving customer loyalty. On to our third key initiative, win in key cities with our consumer ecosystem. Our key city ecosystems around the world drive elevation and connection through all of our consumer channels and touch points.

Each of these ecosystems is anchored by direct-to-consumer channels, which already represent about 2/3 of company sales. Our strong retail comps this quarter were supported by continued momentum across both core Polo products and luxury collections. In our precision engagement with consumers who have the potential for long-term loyalty and outsized lifetime value.

While comps in our Ralph Lauren stores and own digital sites were strong around the world, we were particularly encouraged by improved performance in our outlet business. also positive in every region. Key outlet actions we implemented in the first half of the year from assortment changes to optimize staffing and highly targeted promotions appealing to our more value-oriented consumers, position us well as we head into holiday.

In addition to our existing fleet, we opened a select number of iconic Ralph Lauren stores in the quarter, including Marina Bay Sand in Singapore and renovated experiences in Brussels and Stockholm. And in North America, we're excited to build our first ever key city ecosystem in Canada, starting with Toronto, where we opened our first Ralph Lauren store at Yorkdale Center this quarter.

And just a few weeks ago, we launched our Canadian digital commerce site, ralphLauren.ca, helping us deliver connected retail experiences to our consumers across the market. Globally, we opened a total of 16 new stores and concessions focused on our top cities this quarter with the majority again in Asia, particularly in China.

Our performance in China remains a standout with sales up more than 20% this quarter. This was ahead of our expectations, driven by strong brand momentum and high-quality new consumer recruitment. Looking ahead, we still see significant opportunities to drive our business with global Chinese consumers.

And finally, touching on our enablers. In addition to our strategic priorities, our business continued to be supported by our 5 key enablers. I'll share a few highlights from the quarter. Within our best-in-class digital technology and analytics capabilities, we enhanced our RalphLauren.com digital flagship and app this quarter. This included new search capabilities and improved navigation which helped deliver a more personalized experience and drive conversion.

We also continued our early testing of generative AI. For example, leveraging the technology to create select product descriptions on our digital site. As we continue to integrate citizenship and sustainability into our business, we're excited to share that we signed a collective power purchase agreement to scale our purchasing of solar power in Europe.

This initiative created by the fashion pack brings us 1 step closer to reaching our goal to power our direct operations with 100% renewable electricity by 2025. And just a few weeks ago, the Ralph Lauren Corporate Foundation announced our newest Ralph Lauren Center for Cancer Prevention at USC's Norris Cancer Center Hospital. This center will represent our third center in the U.S. and our first 1 on the West Coast. As we continue our efforts to improve access to high-quality cancer screening services and treatment for underserved communities.

In closing, Ralph and I are proud of our team's progress creativity and dedication while navigating a dynamic environment. As we enter holiday and the second half of the year, we remain focused on what we can control as we deliver on our multiple levers for growth across regions and categories.

Our strengthening brand desirability, sustainable pricing power, and consistency of execution, continue to differentiate Ralph Lauren through challenging times and underpinning all of our growth opportunities is the enduring power of our iconic lifestyle brand, which continues to inspire people all over the world to step into their dreams.

With that, I'll hand it over to Jane to discuss our financial results, and I'll join her at the end to answer your questions.

[Jane Nielsen, executive]

Thank you, Patrice, and good morning, everyone. We drove second quarter results ahead of our expectations while making strategic growth investments that will continue to support our business in the second half and in the long term.

Second quarter revenue growth exceeded our guidance driven by better-than-expected performance in our DTC channels in North America and Europe, along with continued momentum in Asia, led by China. Gross and operating margins were also above our outlook despite ongoing cost headwinds and high levels of strategic investments in the quarter as planned.

Our continued brand elevation, favorable channel and geographic mix shifts, coupled with our focus on cost savings and productivity fueled our investments in sustainable long-term growth. Leveraging our strong cash flow, we delivered approximately $275 million to shareholders in the form of dividends and share repurchases this fiscal year-to-date.

We are on pace with our long-term shareholder return commitments while maintaining our fortress balance sheet 1 of our key enablers that serves us well through times of uncertainty. With this discipline, we entered the holiday season with clean and healthy inventories. With our elevated brand clear strategy and targeted investments, we are proud of the progress we are making on our multiyear Next Great Chapter Accelerate plan.

We remain committed to both our fiscal '24 outlook outlined back in May and our 3-year targets, while recognizing that we are still operating in a highly volatile environment. Let me take you through our second quarter financial highlights, which, as a reminder, are provided on a constant currency basis. Total company revenues in the second quarter increased 2% led by double-digit growth in Asia.

Revenue in North America and Europe declined slightly to last year, with Europe impacted by timing shifts as noted on our last call. Total company comp increased 6%, with all 3 regions delivering positive comp growth in the period, led by our Ralph Lauren stores and digital Notably, our outlet comps improved with both stronger traffic and stabilizing conversion trends.

Total company adjusted gross margin expanded 80 basis points to 65.4%. This was better than our outlook as strong AUR growth, lower freight expenses and favorable channel and geographic mix more than offset ongoing pressure from higher cotton costs. We continue to expect stronger gross margin expansion in the second half of the year as cotton headwinds start to moderate and inventories remain clean and well positioned.

AUR increased 10% on top of 18% growth last year with balanced growth across all regions and channels, driven by our long-term strategy of brand and product elevation. This more than offset targeted promotional activity in the quarter focused on driving conversion with our value-sensitive consumers. Adjusted operating expense increased 10% to 55.5% of sales, driven by this year's cadence of higher marketing, talent to support our strategic growth areas, and long-term investments in our key city ecosystems, notably in-store customer service, new digital site launches and search engine upgrades.

Marketing was 8% of sales compared to 7% last year. We continue to expect full year marketing at around 7% of sales, consistent with our long-term guidance, including a more normalized growth in the second half. Moving on to segment performance, starting with North America. Second quarter revenue declined 1% ahead of our expectations with stronger growth in our retail business offset by expected wholesale declines in a softer environment for the channel.

In North America Retail, second quarter comps increased 4%, representing a meaningful improvement over our first quarter trends. Comps were positive in every channel, including outlet, which started to benefit from our recent interventions to strengthen the customer experience and selective promotions to drive conversion with value-oriented consumers.

Comps in our owned RalphLauren.com site grew 4%, a 12-point improvement from Q1 and as we continue to drive personalization and targeted marketing activations. All DTC channels delivered at least mid-single-digit AUR growth alongside these comp improvements. In North America Wholesale, revenues declined 7% to last year, in line with our expectations as we carefully manage sell-in to the channel to align with softer consumer demand.

While this channel is also experiencing some challenges related to macro inflation pressures, we are encouraged that our top 100 doors are significantly outperforming the rest of the fleet, following our targeted investments in renovations and service levels. In addition, our wholesale AUR continued to grow, up mid-single digits on product mix elevation and controlled inventory levels.

Looking ahead, we are maintaining a cautious outlook on the channel and remain focused on aligning inventory levels to demand. Moving on to Europe. Revenue declined slightly in the second quarter, ahead of our expectations. Results included 5 points of negative impact from the earlier timing of fall '23 wholesale deliveries into the prior quarter and lapping last year's favorable post-COVID wholesale allowances.

Retail comps increased 6% with owned digital commerce up 14% and brick-and-mortar comps up 5% on similar performance in Ralph Lauren and outlet stores. Europe AUR increased high single digits in the quarter. Digital comps were higher than our expected full year run rate as new sites accelerated growth.

Similar to North America, we added targeted incremental seasonal promotions to drive conversion, which meaningfully benefited Q2. We Conversely, we expect Q3 digital comps to be negatively impacted by a calendar shift in Boxing Day sales to Q4. We Europe wholesale declined 7% to last year, in line with expectations, including approximately 9 points of headwinds from the items noted previously.

Looking ahead, these drivers are expected to negatively impact our Q3 and Q4 growth by about 12 and 4 points, respectively. Turning to Asia. Revenues increased 13%, with growth led again by China. China sales increased more than 20% on top of a strong compare of more than 30% last year on continued brand momentum.

Second quarter sales in Japan were up low double digits. We expect continued momentum in Asia in the second half of the year, with growth in China outpacing the rest of the region. Within our other nonreportable segments, licensing revenue declined high single digits, in line with our plan. The transition out of our Lauren men's suiting license as a part of our long-term elevation journey drove the entire decline and will continue to impact segment results for the remainder of fiscal '24.

Moving on to the balance sheet. Our strong balance sheet and healthy cash flows are key enablers of our Fortress foundation and allow us to make strategic growth investments in our business while returning cash to shareholders even through dynamic times.

We ended the second quarter with $1.5 billion in cash and short-term investments and $1.1 billion in total debt. Net inventories declined 5%, aligned with our expectations and below our revenue growth trend with units down high teens. Inventories decreased double digit in North America, on a more normalized timing of receipts and cautious top line outlook for the region.

Inventories in Europe also declined in constant currency, while Asia levels reflected our strong expected growth rates. We still expect to end fiscal '24 with inventory below prior year levels. Looking ahead, our outlook remains based on our best assessment of the current geopolitical backdrop as well as the macroeconomic environment.

This includes inflationary pressures and other consumer spending related headwinds and foreign currency volatility, among others. For fiscal '24, we still expect constant currency revenues to increase low single digits, centering on a range of 1% to 2%.

Our outlook embeds slightly increased caution around the wholesale channel, where year-to-date demand has been soft. Foreign currency is now expected to negatively impact reported revenues by about 50 basis points due to unfavorable shifts in both Asian and European exchange rates versus our prior outlook.

We continue to expect top line growth to be led by Asia, followed by low single-digit growth in Europe. And we still expect a low single-digit decline in North America based on softer spring trends in the first half and wholesale timing shifts in Q1. We continue to anticipate operating margin expansion of approximately 30 to 50 basis points in constant currency to 12.3% to 12.5%.

Foreign currency is expected to have roughly 10 basis points negative impact on full year operating margin. We expect gross margin expansion in the range of 120 to 170 basis points in constant currency, up from about 100 basis points previously. This is driven by more favorable freight costs, mix shifts towards international and DTC and continued growth in AUR, more than offsetting full year cotton inflation.

Gross margin expansion is anticipated to more than offset higher operating expenses as we invest in key strategic initiatives, particularly around digital, Key City ecosystem expansion, marketing and sustainability. Relative to our Investor Day base period, guidance still implies about 80 to 100 basis points of operating margin expansion when compared to fiscal '22, holding currency constant on track with our long-term targets.

For the third quarter, we expect revenues to increase 1% to 2% in constant currency, led again by Asia. Foreign currency is expected to negatively impact revenues by roughly 30 basis points. We remain cautious on North America and expect similar trends to Q2 with softness in wholesale offsetting stronger trends in DTC.

In Europe, third quarter sales are still expected to be negatively impacted by the timing of earlier fall shipments and from lapping last year's favorable post-COVID wholesale allowances. Excluding these unusual impacts we expect underlying trends in Europe to be more in line with our full year outlook for the region of low single-digit growth.

We expect third quarter operating margin to be roughly flat in constant currency with about 10 basis points of foreign currency benefit. We expect constant currency gross margin expansion of 100 to 150 basis points, largely offset by a higher proportion of marketing and ecosystem investments planned in the second quarter and third quarter of the fiscal year.

We now expect our tax rate to be in the range of 22% to 23% for the full year and roughly 23% to 24% for the third quarter and capital expenditures are expected to be around $250 million. In closing, our year-to-date performance demonstrates the agility of our teams to deliver continued strong execution, along with progress on our Next Great Chapter Accelerate plan, led by Ralph's enduring vision our teams around the world are consistently driving brand desirability with products and experiences that resonate across generations, geographies and lifestyles.

Even as we navigate near-term challenges, our multiple engines of growth, along with our Fortress foundation, put us in a position of strength to continue to deliver our commitments and drive long-term value creation.

With that, let's open up the call for your questions.

[Operator]

[Operator Instructions] The first question comes from Michael Binetti with Evercore ISI.

[Unknown Analyst]

Maybe 2 quick ones here. Patrice, you guys maintained the outlook for the year, you referred to, obviously, the macro uncertainty in the prepared remarks. What do you think about as the factors in your control that enabled you to maintain the back half commitments and beyond, especially if the environment deteriorates further from here?

And then I guess, maybe a jump all for both of you, but how do we think a little bit beyond this year on the wholesale side, particularly in North America, you made some comments on your thoughts on the channel now. Do you feel like the channel is under inventoried at this point? And how do you think about the opportunity to fill in wholesale next year as we look a little bit beyond the calendar year.

[Patrice Louvet, executive]

All right. Well, Michael, welcome back. Thanks for your question. Our teams continue to execute really well in a tough environment. And while we're planning for things to remain choppy for the foreseeable future, I think this quarter showed once again that we can deliver on our commitments.

There are a few reasons for that, and I just want to call out the top 3. First 1 is our brand is our most powerful asset, and we're driving momentum and desirability. As we cut through culture and appeal across generations through a variety of platforms, I actually think we have probably 1 of the most diversified broadest marketing programs in our space, ranging from the fashion show we did recently at New York Fashion Week, 2 sports partnerships, Wimbledon and Ryder Cup U.S. Open just this last quarter through dressing celebrities like Beyoncé, you heard that in the prepared remarks to actually influencers wearing us spontaneously to gaming with Fortnite.

So a broad range of activities. We continue to invest in our brands for the long term, and we're seeing consumers respond to that. The second point, which is actually quite important during challenging periods like this for consumers is our iconic core products anchor us think beautifully made casual wear sweaters, maybe blazers, tweet jackets, Oxford shirts, really the foundations of a wardrobe.

And these timeless products deliver through cycles and when things get more challenging, we know consumers tend to gravitate back to core products, products and brands they know and trust. And in addition to that, we continue to have significant growth opportunities in women's and in outerwear. And then the third point, and you heard this in our prepared remarks, is our DTC channels are really where we can best control the consumer experience -- these channels today represent 2/3 of our business.

So DTC is 2/3 of our flooring business, different picture than a few years ago. And as you saw, actually, our performance in that channel is accelerating with positive comps across every channel, brick-and-mortar and digital across every region. So in addition to this, I think we've also built over the past few years an agility muscle that's integrated into our operating model.

And I think you saw this in this past quarter. For example, we made fast product assortment changes, leaning even further into our core products in order to improve traffic and conversion in DTC, and you saw that play out in the numbers. We delivered enhanced staffing in our retail stores to improve the customer experience.

And online, we also made a number of changes relative to surge and more personalized pages, which also drove to an acceleration, both from a traffic conversion and AVT standpoint in those important channels. And while we continue to elevate our brand, this wouldn't be a Ralph Lauren call if I didn't talk about AUR. You see this play out in increased AUR again this quarter, up 10% in an environment that's relatively intense from a promotional standpoint.

And we are able to grow AUR double digits while having limited targeted promotional actions for our more value-oriented consumers to close the deal and drive conversion. So listen, we're operating in a very uncertain world, but I think that's become the norm. We know how to navigate this, and our iconic brand, our multiple growth drivers and our agility muscle really help us to stay on offense.

And importantly, we have the operational discipline and the balance sheet to enable continued investment in growth. So I think when you look across the marketplace, these are all very important differentiators and we're going to continue to focus on what we can control to win and create value in the marketplace. When it comes to wholesale, since it's a jump bulging at the ball. Over to you.

[Jane Nielsen, executive]

Even though I can't jump very high. Let me just frame the thinking that we have on wholesale longer term and to date. Wholesale is an important environment for us, for consumer discovery.

We know from our consumer work that when a consumer buys and experiences Ralph Lauren quality, we can hook them. And so it's an important and profitable channel for that important consumer discovery. Just from what we've done for many years, our focus on managing matching sell-in to demand and tight inventory management is something that we're doing today.

Our inventories are well controlled and something that as we think about the future is something that we have to continue to lean into, along with leveraging our core, which resonates well with that consumer being able to chase into variable demand allows us to meet those consumer needs, and I think will serve us well into the long term, working with our partners to personalize our marketing with loyal consumers that we have across the channels.

And then importantly, all wholesale is not created equal. There's a bifurcation between top-tier wholesale, where we're growing and doors across the markets. Top city, top doors are performing meaningfully better the balance of fleet. And that's where we can do some interventions that Patrice described that are working in DTC, like investing capital and renovating, make sure we have great environments, investing with our partners in greater service levels.

We know that, that works, those doors are performing better and is a place where we can concentrate resources and give an ROI. So I think we have a good operating game plan and strategic game plan for wholesale. Where -- we saw pull back in about 2/3 of our doors, we evaluate every day, where should we be and looking at that on a door-by-door basis and we'll continue to do that into the future.

[Operator]

The next question comes from Bob Drbul with Guggenheim.

[Robert Drbul, analyst]

Patrice. I guess, Jane, can I follow up on the balance sheet. The balance sheet is very strong. We've heard some of your peers update their capital allocation strategies. And what Patrice just referred to as early uncertain environment, how are you planning to manage the balance sheet capital allocation going forward? Are you doing anything differently?

And also, can you just elaborate a bit more in terms of I don't know, country trends or really what you're seeing throughout Europe with the outlook that you've given us again.

[Jane Nielsen, executive]

Sure. Thanks for the question. The current operating environment is volatile. But our performance through it makes us even more committed to our strong balance sheet and culture of operating discipline, all of the things that are really critical to our Fortress Foundation with the agility of our team, it's what really enables us to continue to drive the plans through tougher times.

And we think that our focused foundation and the way we manage our balance and our commitment to capital allocation is increasingly a strong differentiator for us -- and we're always interesting and interested in doubling down on just differentiation. So I think the short answer is we're going to continue on passionate about discipline in managing our balance sheet and sticking with our capital allocation principles, which drives growth and investments and return capital to shareholders.

And it's not just words and principles, it's producing results for our shareholders. We're on track with our capital allocation and shareholder return commitments that you heard us talk about at Investor Day. At the halfway mark, we returned about $1 billion to shareholders in the form of share repurchases and dividends.

Our cash position remains extremely strong. We're in a net cash position, and our leverage is nearing our historical levels and those levels are usually low with our targeted 1 to 2x EBITDA leverage.

And our inventories are clean. Our inventories are down 5% this quarter with units down double digit. And importantly, North America inventory was down double digits and Europe in constant currency was down mid-single digits. Again, we expect to end the year tight inventory discipline that inventory will be down as we exit the year, improving our overall terms. So we're more committed than ever Just on the country trends that we're seeing across Europe?

[Patrice Louvet, executive]

I'll jump on that training balls. So Bob, I think there are a few observations that apply to all the regions, and then I'll give you specifics for each individual one. So the observations applied to all the regions is environment is choppy, but our core consumer remains resilient, right?

And we're seeing actually a nice growth with our core consumer a higher value, less price-sensitive consumer, and that's true across all 3 regions. We're also seeing really good performance this quarter. I think it's 1 of the highlights of the quarter in our DTC channels across all the regions. So every channel, every region, positive comp growth, brick-and-mortar and digital.

Third area is we are continuing to recruit new consumers, and we're continuing to recruit new consumers in Asia, in North America and in Europe, higher value, less price-sensitive younger consumers. And our general internal metrics of traffic and ADT and AUR are consistently up across all 3 regions. So those are common elements. We have seen improvement in our outlets with our particularly our more value-sensitive consumers.

The interventions that Jane and I have been talking about have been impactful during the past quarter. So we're quite encouraged by the strengthening that we've seen in our outlet channel and our ability to really connect with that smaller consumer group, but still they are a value-oriented consumer.

Now if I look at things by region. So North America, our biggest region, down 1%. Again, DTC growing right, comps up 4% in DTC and North America, growing across all the channels. The pressure Jane mentioned, it is more in wholesale. And here, we have differentiation between high-end wholesale, as you highlighted, Jane, the markets of this world where we are growing the top doors of our largest partners where we are also basically flattish and then the doors that are more challenged are kind of think to 100 and beyond.

And we have an action plan to go strengthen that, that you heard from Jim. In Europe, on the face of it, we're down 1%, actually, if you do like-for-like, we're actually up, I think, 3%. If you take to remove the timing shifts from a wholesale standpoint. Likewise, here, we're seeing strong performance in DTC across all the channels and wholesale continues to be challenged, again, on the space of it. But if you take the timing shifts out, actually wholesale grew in Q2 in Europe.

And we're seeing a really nice rebound with 1 of our largest partners in Europe. So that's quite encouraging for the future. In Asia, we're up 13% on a constant currency basis, nice diversified growth across our key markets, China being the fastest-growing region for us there, up 20%, both Mainland and HMT. So we're feeling really good about the continuing momentum we have in that region.

The brand is resonating. The product offering is connecting nicely, and the teams are doing an excellent job executing our key city ecosystem approach in our top 6 cities Japan delivered a nice quarter with double-digit growth, and Japan is not yet benefiting from the return of group tourism from China. So there's more growth to come down the road in that part of the region. And then we've seen solid growth across Southeast Asia and the balance of the region. So hopefully, that gives you a bit of a sense of commonalities, a lot of common elements across the different regions and then what's unique to each individual one...

[Operator]

The next question comes from Matthew Boss with JPMorgan.

[Matthew Boss, analyst]

Patrice, so maybe could you elaborate on the structural building blocks that you've put in place, which you think drove the material acceleration at direct-to-consumer here today?

And then how you see the brand position in the holiday to potentially continue to take share? And then, Jane, could you just outline the drivers of the raised gross margin outlook for this year? And if there's any change to mid-teens operating margins as the target as we think to next year?

[Patrice Louvet, executive]

Matt. So our game plan continues to be driven by our overall goal, which is and strategy, which is brand elevation across our 3 pillars: brand building, driving the core and expanding to more from a product standpoint and expanding our TCD ecosystem.

What we have seen in terms of short-term interventions that have really resonated well in DTC have been the work that we've done on products leaning harder into core because during these challenging times, as I mentioned earlier, consumers are gravitating towards core products.

And for us, those are our more elevated products, so less seasonal items, less Ts, shorts and fleece and what are truly iconic Ralph Lauren products, jackets, Oxford shirts, heat separate, cable mix sweaters. That's on product. When it comes to digital, part of the improvement has been also driven by an enhanced search capability that we've implemented as well as different brand presentations for our PDP product description pages, which are driving both traffic, ADT and conversion -- for our outlets in particular, we relooked at our staffing model to make sure that we're providing the consumer with a great experience every single day and hour of the week.

And that shift has actually translated into stronger traffic, stronger AVT, stronger AUR across the channel. And then I referred to our broad marketing program earlier, and I think the team is doing a really nice job making sure that each individual element is connecting with that target customer and we're seeing the benefits of that.

And then finally, I would add, as Jane and I mentioned earlier, that for those more value-oriented consumers, we have done in a very limited and very targeted way promotional activity that has helped close the sale with them. And what we're pleased about is this inherent agility that we built into our model over time, enables us to continue to grow AUR 6 year in a row and have the flexibility to be pointed on promotional activity where needed most relevant in those more value-oriented channels.

In terms of how we're set up for holiday, I think we're actually well positioned. We've got a game plan that's clear. We're executing the strategy that we have had in place for some time now. We are seeing consumers respond nicely to both our marketing and our product offering.

And while we're keeping an eye on the volatility of the situation. We feel good about the momentum we have going into the holiday period. You saw the vast number of marketing activities we had in Q2, that gives us momentum going into the holiday season. The pivot on product that we've been able to make positions us really nicely in terms of showcasing our core strength, which is our iconic propositions.

And each channel, each region has the flexibility and the agility to respond to what we see in the market. So while we recognize the environment continues to be choppy and will likely be for the foreseeable future, I think we're well positioned coming into holiday.

[Jane Nielsen, executive]

Just on gross margin, Matt, we're really pleased to raise our outlook to 120 to 170 basis points of gross margin expansion in constant currency for this year. There are really 3 primary drivers. Freight, we are seeing upside in freight, notably in ground transportation that's more than offsetting cotton headwinds now.

So more opportunity in freight -- we are also seeing upside in AUR. We put up a double-digit AUR growth this quarter while growing gross margin and reigniting DTC. So we believe that for Q3 and 4, we have upside to our AUR and channel mix. The acceleration in DTC that Patrice called out in Q2, we'd expect that performance to continue for the balance of the year. We still have a cost headwind in cotton.

But again, I think we've more than fully offset that. And we're seeing some of our productivity initiatives flow through, as we said, a little more balanced in COGS than in SG&A, but we are realizing those productivity initiatives, and that's gross margin as well. So very encouraged by that.

And as we look at the progress we've made this year, there's no change in our Investor Day guidance to mid-teens constant currency OI growth. We remain firmly committed to that goal and firmly committed to our outlook in FY '24, while recognizing that we're operating in a highly volatile environment.

We know what we need to do we need to continue our top line growth. We need to continue to drive our cost productivities. And we need the investments that we're making and the investments that we're making, we know will pay off not only in the second half but into FY '25. So we're happy to remain committed and to our Investor Day guidance of mid-teens.

[Operator]

The next question comes from Rick Patel with Raymond James.

[Rakesh Patel, analyst]

Congrats on strong execution in a tough macro. I was hoping you could help us understand the higher comps in the outlet channel impressive results given the pressure on the consumer there. Can you talk about the changes that you implemented that drove that result and how we should think about the sustainability of that growth going forward?

[Patrice Louvet, executive]

Sure. It's really the execution of the different strategic pillars that we have in place. So first, I think as we talked earlier, be leaning into our core products and we see consumer -- strong consumer response, both on our men's business, very strong response on our women's business, strong improvement on our kids business.

So leading into core products, it's been intervention one, Rick, that's going to keep going, right? Intervention #2 has been customer experience and making sure that we're servicing the customer in the right way, consistently throughout the week. And we know we have some opportunities to rebalance staffing and strengthen staffing in some areas to make sure that the customer walking through the door was getting the type of experience that they deserve from Ralph Lauren.

Point number 3 is marketing activities and targeted marketing activities for that shopper for that consumer, leveraging both the centers, capabilities and platforms and our own database. And then point number four, relates specifically to connected retail and how we leverage our connected retail capabilities.

Now I don't know if you've been in some of our outlets recently, but we've implemented endless aisle screens, for example, where now you can shop the entire catalog from that store, full price outlet, anything that's available within the Ralph Lauren catalog, we also have digital clienteling for outlet customers, which has also been useful and driven the performance this past quarter and are structural. So will continue to pay benefits moving forward.

And then finally, as I highlighted earlier, for those more value-oriented consumers who need that little support to close the deal we have been able to implement limited targeted promotional activity further more value-oriented consumers while still being able to expand the AUR in that channel. So 5 core interventions. I'm really proud of how nimble the organization has been as we've read consumer behavior, competitive environment. And we feel good that these interventions will serve as well through holiday and beyond.

[Operator]

The next question comes from Dana Telsey with Telsey Advisory Group.

[Dana Telsey, analyst]

Congratulations on the nice improvement. One of the things I noticed is when you talked about your core product and the improvement that you saw just in the core product, I think it was up high single digits compared to the first quarter up mid-single digits.

In addition to the continuing strength of the women's outerwear and home business is up low double digits. In the core business, anything new on pricing, newness and product that you're seeing there that could continue as we move forward. And then on the AUR growth of 10%, how are you thinking of the magnitude of AUR growth for the balance of the year? And with new introductions like the RL 888, is that helping to drive AUR growth? And are you seeing anything different by region?

[Patrice Louvet, executive]

Dana. So in terms of evolutions in our core products and products in general, what we're seeing is the consumer really gravitating towards this sophisticated casual, more elevated style. Right. And that's been consistent. We're seeing that both across men's and women's.

That really plays nicely to what Ralph and the teams have built over time, which is this notion of quality, luxury, authenticity, that's pretty -- I think, pretty unique to Ralph Lauren, and these are the categories that I highlighted earlier.

So our cash near cable mid-waters our tweet jackets, our garment dye Oxford shirts as illustration of that. We're going to continue to drive that. I think -- that's what consumers are looking for right now as they are more total in where they invest. They want to invest in pieces that are timeless, but they can wear beyond 1 specific season.

So we feel that's 1 intervention. Second intervention, which you will likely have seen, Dana, because you're quite close to all this, is the elevation that we're doing on Polo with the expansion of silver label. We had a beautiful campaign recently filmed in Goodwood, the Goodwood Festival that kind of highlights these beautiful new products so leather outerwear, suits, beautiful sweaters.

And you're going to see us continue to lean into that because we're seeing strong consumer response within that. And then on the women's side, you highlighted it. We've been really pleased with the continued momentum we're seeing on women's, both on Polo, on collection and on Laurence. So across our women's portfolio. And again, these are iconic Ralph Lauren styles that you know well and that are really resonating with consumers right now?

[Jane Nielsen, executive]

Just on the near-term trajectory of AUR, as you mentioned, up 10% this quarter, we do expect there to be -- that we are past the peak of product cost pressures. So the pressure to price with inflation a bit slightly in the balance of the year. But I think we're planning on AUR being in the high single-digit range as we close out the year.

So again, strong AUR growth, what we're seeing is that consumers are penetrating into our higher-priced products. So we're seeing a penetration increase into products over $100. We're also seeing our new consumers penetrate the new consumers that we're recruiting penetrate into higher AUR products, so higher individual products and higher basket.

That's really given us the flexibility to do what Patrice talked about, which is reach a more value-oriented consumer with some highly targeted discounts, leveraging our one-to-one marketing personalization so that we can reach them directly. I don't expect to change in our AUR journey in the near term. And as you'll recall, AUR is really for us is about many levers. It's founded in the brand elevation journey that we're continuing -- and you'll see us continue our product mix elevation, which is going to where the consumers -- where consumer demand is going, but also building that agility and flexibility for us to continue to expand gross margins we took up our guidance and continue to drive strong DTC growth.

[Patrice Louvet, executive]

Dana, the way we talk about it a lot with our marketing teams is the following model: trade-in trade up, trade across, right? And those are the 3 kind of levers for us to drive growth. And given the breadth of our product offering and our lifestyle proposition, we have significant trade-up opportunities.

So maybe sell less T-shirts, but more tweet jackets, more RL 888 bags, more outerwear, more So trade up is a significant growth opportunity, which will serve us for years, if not decades. Trade across same thing. We bring you -- we trade you in and then there are so many different categories we can trade you across.

So I think these levers of growth kind of, again, roll back up to the diversification of growth drivers that this company now has. All right. It is time to close. So thank you for joining us today and we look forward to sharing our third quarter results with you in February. Have a great day.

[Operator]

Ladies and gentlemen, that does conclude your conference for today. Thank you for your participation. You may now disconnect.