SeaWorld Entertainment Inc

NYSE:PRKS

Earnings Call Transcript 2024-Q1

[Operator]

Good day, and welcome to the United Parks & Resorts First Quarter 2024 Earnings Conference Call. All participants will be in listen-only mode. [Operator Instructions] After today's presentation, there will be an opportunity to ask questions. [Operator Instructions] Please note, this event is being recorded.I would now like to turn the conference over to Matthew Stroud, Investor Relations. Please go ahead.

[Matthew Stroud, executive]

Thank you, and good morning, everyone. Welcome to United Parks & Resorts First Quarter Earnings Conference Call. Today's call is being webcast and recorded. A press release was issued this morning and is available on our Investor Relations website at wwwunitedparksinvestors.com. Replay information for this call can be found in the press release and will be available on our website following the call.Joining me this morning are Marc Swanson, Chief Executive Officer; and Jim Forrester, Interim Chief Financial Officer and Treasurer. This morning, we will review our first quarter financial results, and then we will open the call to your questions.Before we begin, I would like to remind everyone that our comments today will contain forward-looking statements within the meaning of federal securities laws. These statements are subject to a number of risks and uncertainties that could cause actual results to be materially different from those forward-looking statements, including those identified in the Risk Factors section of our Annual Report on Form 10-K and Quarterly Reports on Form 10-Q filed with the Securities and Exchange Commission. These risk factors may be updated from time to time and will be included in our filings with the SEC that are available on our website. We undertake no obligation to update any forward-looking statements.In addition, on the call, we may reference non-GAAP financial measures and other financial metrics, such as adjusted EBITDA and free cash flow. More information regarding our forward-looking statements and reconciliations of non-GAAP measures to the most comparable GAAP measure is included in our earnings release available on our website and can also be found in our filings with the SEC.Now, I would like to turn the call over to our Chief Executive Officer, Marc Swanson. Marc?

[Marc Swanson, executive]

Thank you, Matthew. Good morning, everyone, and thank you for joining us. We are pleased to report record financial results this quarter, including record revenue and adjusted EBITDA. While attendance in the quarter benefited from a positive calendar shift, including the shift of the Easter holiday into the last day of the first quarter from the second quarter and prior year. This benefit was almost entirely offset by unusually wet and cold weather during the quarter, particularly on certain peak attendance days and mainly in our Florida parks.In-park per capita revenue, excluding the impact of certain onetime revenue increased 4% during the quarter, representing the 16th consecutive quarter of growth. Looking ahead, we are excited about our plans for 2024 with an exceptional lineup of new one-of-a-kind rides, attractions and events, improved in-park venues and offerings across our parks, some of which are already live and others that are anticipated to debut later this spring and summer.We are excited to have launched SeaWorld Park's 60th anniversary celebration, featuring special events, shows and attractions that will continue throughout the year. We hope many will come celebrate with us at SeaWorld's 60-year history of conservation, education and fun for all agents.We are also encouraged by the booking trends at our Discovery Cove property, along with our group bookings, which are running well ahead of 2023. In addition, in the first quarter of 2024, international visitation, while still down compared to 2019, improved meaningfully compared to 2023. We strongly believe we have a clear opportunity to drive meaningfully more attendance and total per capita spending, and we have high confidence in our ability to continue to deliver operational and financial improvements that will lead to meaningful increases in shareholder value.We continue to expect to deliver new records in revenue and adjusted EBITDA for 2024. I want to thank our stockholders and Board of Directors for their recent overwhelming approval of our $500 million share repurchase program, which we have already begun to implement and through which we are continuing our track record of returning meaningful capital to shareholders. Finally, I want to thank our ambassadors for their dedication and commitment, as we prepare for what we believe will be an exciting and busy summer season.For 2024, we have an exciting lineup of new rides, attractions, events and new and improved in-park venues and offerings with something new and meaningful in our parks. Let me highlight a few of our new rides and attractions, along with a couple of events. In March, SeaWorld San Antonio opened Catapult Falls, the world's first launched slum coaster featuring the world's steepest flume drop and the tallest bloom drop in Texas.Also, Aquatica Orlando opened CASI's underwater twists, Ford's most immersive water slide that takes riders on an accelerating journey into a world of watery wonders set to an inspiring original musical score. The remaining new attractions include the following. In Williamsburg, Busch Gardens will open Loch Ness Monster: The Legend Lives On, an all-new experience loaded with all new thrills, dramatic storytelling and innovative effects as it takes riders on Nessi's newly updated signature track.In Orlando, SeaWorld Orlando will open Penguin Track, an unforgettable multi-launch family coaster adventure, where guests will navigate the harsh and arctic environment in search of a colony of Penguins. This attraction includes a new realm featuring a restaurant, signature bar and expensive giftshop along with one of the largest collections of Penguins in North America. Penguin Trek will be an indoor outdoor coaster experience, the park's first family coaster, as well as the eighth and most immersive addition to the coaster capital of Orlando.In San Diego, SeaWorld San Diego will open Jewels of the Sea, the jellyfish experience, a first of its kind attraction featuring a compelling mix of immersive media and live jellyfish. This interactive view into the mysterious underwater world of glowing and graceful jellyfish will be something to see.In Tampa Bay, Busch Garden Tampa Bay will open Phoenix Rising, a family-friendly roller coaster that takes riders soaring above the Serengeti Plain, then dropped into an array of fun-filled twist and turns at speeds up to 44 miles per hour. This will be the tallest and fastest inverted family coaster in North America.Other attractions and events set to open include [indiscernible] at Aquatica San Antonio; Aquazoid at Aquatica Orlando, 123 playground and sunny day Carousel at Sesame Place Philadelphia, Nitro racer at Water Country USA, Castaway Falls at Adventure Island and dine with Elmo and friends at Sesame Place San Diego.Now, let me give a brief update on some of our strategic initiatives. First, we continue to progress with our cost and efficiency related work. And as we noted last quarter, we expect $50 million of realized savings in 2024. As you all know, cost management and discipline is a key focus of our management team, and we have demonstrated our ability to deliver on cost efficiencies over the last few years.Second, on the digital transformation front, we continue to build out our CRM capabilities, which are still in their infancy and roll out and improve our mobile app. In regards to our mobile app, we are pleased that it is being used by an increasing number of guests in our parks to improve their in-park experience. The app has now been downloaded more than 9.4 million times, up from 8.5 million times at the end of Q4.Total revenue generated on the app is up approximately 10% compared to prior year, and we are now seeing approximately -- an approximately 28% increase in average transaction value for food and beverage purchases made through the app compared to point-of-sale orders.Mobile ordering is operating at approximately 88% of our target restaurants. We are excited about the potential of the app and its ability to improve the in-park guest experience, drive increases in revenue and decreases in cost. We are continuing to refine current capabilities and develop additional capabilities to further increase engagement and optimize the experience.Third, on the international front, we are excited that SeaWorld Abu Dhabi is celebrating its 1-year anniversary this month, and their performance is ahead of expectations. We continue to make progress with discussions related to other international opportunities and expect to have more to share in coming quarters.Fourth, on the hotel front, we are very excited about our hotel opportunity across our park portfolio. We continue to have conversations with various partners and will share more in the coming quarters. As we discussed last quarter, we are laser-focused on the ROI for these hotel opportunities.I'm very excited about the significant investments we are making and the many initiatives we have underway across our business that we expect will improve the guest experience, allow us to generate more revenue and make us a more efficient and more profitable enterprise. We are building an even stronger and more resilient business that we are confident and expect will deliver improved operational and financial results and meaningful increases in shareholder value.Let me briefly comment on our balance sheet, which continues to be strong. Our March 31, 2024, net total leverage ratio is 2.57x and we had approximately $577 million of total available liquidity, including approximately $204 million of cash on the balance sheet in advance of us starting our summer season where we typically generate the majority of our cash flow. This strong balance sheet gives us flexibility to continue to invest in and grow our business and to opportunistically allocate capital with the goal to maximize long-term value for shareholders.In January, we repriced our term loan and reduced our interest rate by 50 basis points or approximately $5 million per year. Earlier this month, we paid off our high-cost senior secured notes raised in 2020 with an add-on to our term loan, which we expect will save at least $2 million of interest per year, and we raised an incremental $152.5 million that we put on our balance sheet.I want to again thank our stockholders and Board of Directors for their recent overwhelming approval of our $500 million share repurchase program, which we have already begun to implement and through which we are returning capital to shareholders.During the first quarter, we repurchased 375,000 shares for an aggregate total of approximately $20.2 million. Subsequent to March 31, 2024 through May 6, 2024, we purchased approximately 1.5 million shares for an aggregate total of approximately $80.6 million.Needless to say, the Board and company believe our shares are materially undervalued. We have significant confidence in our business and our prospects. And as we shared with you last quarter, any reasonable way you look at it, we feel we are materially undervalued and that there is significant upside opportunity in our current share price.Our financial position is strong. Our business is resilient in our first quarter results, along with the coming opening of more of our ride attraction and event lineup, but all the initiatives that we have underway give us confidence in our ability to continue to achieve new records in revenue and adjusted EBITDA for 2024.With that, Jim will discuss our financial results in more detail. Jim?

[James Forrester, executive]

Thank you, Mark. Our team is looking forward to sharing our quarter's strong performance with our audience this morning. During the first quarter, we generated record total revenue of $297.4 million, an increase of $4.1 million or 1.4% when compared to the first quarter of 2023. The increase in total revenue was primarily a result of an increase in attendance, partially offset by decreases in admissions per capita and in-park per capita spending.Attendance for the first quarter of 2024 increased by approximately 72,000 guests or 2.1% when compared to the prior year quarter. Attendance was positively impacted by a favorable calendar shift, including the earlier timing of Easter and certain school spring breaks and was negatively impacted by adverse weather, particularly at our Florida parks including during peak visitation periods.Excluding the impact of certain onetime revenue associated with the opening of SeaWorld Abu Dhabi in 2023, total revenue per capita increased 1.2% and in-park per capita spending increased 4%, including the impact of certain onetime revenue associated with the opening of SeaWorld Abu Dhabi in 2023, total revenue per capita decreased 0.7% to $86.21 and in-park per capita spending decreased 0.5% to $38.15 from the first quarter of 2023.Admission per capita decreased 0.9% to $48.06. Admission per capita decreased primarily due to the net impact of the admissions product mix when compared to the prior year quarter. In-park per capita spending decreased primarily due to a decrease in onetime revenue related to our international services agreements, partially offset by the impact of pricing initiatives when compared to the first quarter of 2023.Operating expenses decreased $7.8 million or 4.5% when compared to the first quarter of 2023. The decrease in operating expenses was primarily due to a decrease in costs associated with our international services agreements and a decrease in legal costs, including approximately $3.1 million related to the previously disclosed temporary COVID-19 park closures when compared to the first quarter of 2023.Selling, general and administrative expenses decreased $0.4 million or 0.8% compared to the first quarter of 2023. We generated a net loss of $11.2 million for the first quarter compared to a net loss of $16.5 million in the first quarter of 2023. The increase in net income was primarily a result of the impact of lower operating expenses. We generated adjusted EBITDA of $79.2 million, an increase of $6.7 million when compared to the first quarter of 2023. Adjusted EBITDA was positively impacted by the decrease in expenses and an increase in total revenue.Now, turning to our balance sheet. Our March 31, 2024, net total leverage ratio was 2.57x and we had approximately $577 million of total available liquidity, including $204 million of cash on the balance sheet. The strong balance sheet gives us flexibility to continue to invest in and grow our business and to opportunistically allocate capital with a goal to maximize long-term value for our shareholders.As previously mentioned, in January, we repriced our term loan and reduced our interest expense. And earlier this month, we paid off our high-cost senior secured notes raised in 2020 with an add-on to our term loan, which will reduce the company's annual interest expense going forward. As part of the add-on, we raised an incremental $152.5 million that we put on our balance sheet.As Marc already mentioned, during the quarter, our stockholders and Board of Directors approved a new $500 million share buyback authorization in anticipation of us exhausting our previously authorized $250 million authorization from August 2022.During the first quarter, we repurchased 375,000 shares for an aggregate total of approximately $20.2 million. Subsequent to March 31, 2024, and through May 6, 2024, we purchased approximately 1.5 million shares for an aggregate total of approximately $80.6 million. As Marc said, we believe our shares are materially undervalued.Our deferred revenue balance as of the end of April was $217.7 million. Excluding certain onetime items, deferred revenue increased approximately 1.4% when compared to April of 2023. As a reminder, our deferred revenue balance contains a number of products to include ticketing, vacation packages and in season passes and ancillary products. We also continue to see many pass holders who have been with us for at least a year who transitioned to month-to-month payments at the completion of their initial past commitment. This month-to-month revenue does not show up as deferred revenue.Through April 2024, our pass base, including all pass products, was down 3% compared to April 2023, but up 32% when compared to April 2019. We are pleased that we are seeing mid-single to low double-digit price increases depending on our pass product compared to prior year. We believe we have our best pass benefits program ever, which we expect will drive additional increases in pass sales and a strong pass base for this year, especially now that we are in the peak advertising and selling season.We spent $87.3 million on CapEx in the first quarter of 2024, of which approximately $56.3 million was on core CapEx and approximately $31 million was on expansion and/or ROI projects. For 2024, we expect to spend approximately $175 million on core CapEx and approximately $50 million of CapEx on growth and ROI projects.Now, let me turn the call back over to Marc, who will share some final thoughts. Marc?

[Marc Swanson, executive]

Yes. Thanks, Jim. Look, before we open the call to your questions, I have some closing comments. In the first quarter of 2024, we came to the aid of 173 animals in need. Over our history, we have helped over 41,000 animals, including autonomous dolphins, manatees, sea lion, seals, sea turtles, sharks, birds and more. I'm really proud of the team's hard work and their continued dedication to these important rescue efforts.We are certainly excited about 2024, and I want to thank our ambassadors for their dedication and commitment as we prepare for what we believe will be an exciting and busy summer season. We continue to believe there are significant additional opportunities to improve our execution, take advantage of clear growth opportunities and continue to drive meaningful long-term growth in both revenue and adjusted EBITDA. We continue to have high confidence in our long-term strategy and our ability to deliver significantly improved operating and financial results that we expect will lead to meaningfully increased value for stakeholders.So now, we can open it up for your questions.

[Operator]

We will now begin the question-and-answer session. [Operator Instructions] Our first question comes from Steven Wieczynski of Stifel. Go ahead please.

[Steven Wieczynski, analyst]

Yes, hey guys, good morning. So Marc, as we think about the remainder of this year, is there any way you can help us out with maybe how you guys are thinking about per caps, both on the admissions and the in-park side. We're just trying to understand a little bit better if there are going to be any more potential headwinds out there on both sides of the per cap or if there's anything we need to think about over the second half of the year. And then as you think about the ability to take price on the admission side of things, any updated thoughts on how you guys are thinking about taking more price? I know Jim talked about mid-single-digit price increases on past products. But any other color there would be helpful. Thanks.

[Marc Swanson, executive]

Yes, Steve, I can help you with that question. So, first on pricing, look, obviously, you heard Jim talk about the price increases we've seen on past pricing. So we're going to continue to execute on pricing, that's a tenet of our strategy that we've talked about growing pricing on a year-over-year basis, and so we'll continue to do that.I think as far as the remainder of the year on the per caps, there's a couple of things. I think you've got to focus on a little bit. One, we're taking the pricing. But what is impacting per cap a little bit on the emission side, obviously, is the mix, and Jim called that out. So, you have group business being up more this year. And while that's great to see group typically has a lower overall per cap than some of our other products, multi-day tickets are up. So that spreads that revenue over multiple visits, which would be drag on per cap at times. So there's the pricing we're taking and then there's the mix of the products that are being used, which is going to ebb and flow.But I think overall, we have confidence in the overall pricing strategy on the admission side on a go-forward basis. I can tell you in April with the admissions per cap was just flat to very slightly positive. So, that might give you some context that -- even with some of that mix, we got to where we are there in April. And then Jim mentioned the deferred revenue at the end of April being up 1.4%. And certainly, I think that's another indication that we're getting pricing as well.As far as the in-park, we normalize the Q1 number for the onetime benefit from the Abu Dhabi last year. That should normalize here going forward. And then really what we should have is the cadence of our new things coming online, some of our new venues and whatnot. So again, we're excited about the opportunities there. I think we have some exciting things going on in in-park. We've got certainly some areas that we got to do a better job of as well. But I think overall, the anomaly you saw here in Q1 with the international, that will normalize going forward. And I can also tell you that in-park per cap was positive in April as well.

[Steven Wieczynski, analyst]

Okay. Thanks, Marc. That's really good color. And then I want to ask about the potential hotel investments. We continue to get asked about when we'll hear more about those hotel projects. And I feel like we've heard about these investments now for a while. But based on your commentary in your prepared remarks, it still seems like you're still quarters away. Maybe I'm reading a little bit too much into that before we hear anything. So just wondering why -- maybe why it's taking so long to get any more color around those projects. And if you do those potential projects, then how do you think about the way you go about those projects versus using your free cash flow for repurchasing shares and things like that? Thanks.

[Marc Swanson, executive]

Yes. Sure. So Steve, we talked a lot about this last quarter. I think one of the things we had heard from our investors is they wanted -- they wanted more color on hotels and how we're thinking about everything from the structure to the ROI. So, I think we did a pretty good job last quarter of laying that out. And really, it's focused on finding that right structure, right way to set this up, whether that's with a partner or however you want to think about it, that achieves that unlevered cash-on-cash return that we talked about of 20%. And we've committed to being laser-focused on that ROI, and we're going to take the appropriate time to make sure we get that right. And certainly, to your point, that's what we're in the process of doing. So more to come on the coming quarters.As far as how we finance that, I certainly don't think it needs to be out of -- entirely out of cash. There's multiple ways you could do this. And certainly, one option would be financing some portion of it. So again, I think what you're going to see us do is focus on the structure and the financing that makes the most sense for us, and we'll work with the Board on that.

[Steven Wieczynski, analyst]

Okay. Thanks, Marc. Appreciate the color.

[Operator]

The next question comes from Matthew Boss of JPMorgan. Go ahead, please.

[Matthew Boss, analyst]

Great. Thanks. So Marc, I think it would be helpful if it would be possible to speak to underlying demand trends that you're seeing at your parks, maybe if any way to parse through, the best you can weather and some of the timing shifts during the quarter. And from a traffic perspective, what you've seen in April and early May, maybe regionally?

[Marc Swanson, executive]

Yes. Matthew, I'll -- look, I'm not going to give you a ton of individual color on parks just for competitive reasons, but I can try to help you out on some of the shifting and weather impacts on that. So obviously, in the quarter, we have the benefit of Easter moving from April of last year into March of this year. And then you also had some incremental weekend days in March as well. That kind of shift that we called it, that normalized in April. So when you get to April, you have the reversal of the Easter shift and then you have the reversal of those weekend days as well.And so really, on a combined basis, March and April, on a combined basis, if you just look at attendance for the 2 months, which would normalize for those attendance was slightly positive. What was the drag earlier in the year really was on the weather. And the weather really in Q1 was mainly in Florida, and that offset most of the benefit that we got from Easter and calendar shift in Q1. And especially, if you happen to be in Florida over President's Day weekend, which is one of the bigger weekends, obviously, in Q1, we had quite a bit of rain in our markets in Orlando and Tampa on that Saturday and Sunday. In fact, like the Daytona 500 get postponed until that Monday. So, the weather really offset that benefit that we saw in Q1, for the most part, a good portion of it. And then I already gave you kind of the March, April combined.

[Matthew Boss, analyst]

Great. And then maybe, Jim, as a follow-up, any customer pushback to price that you're seeing across your offerings? Or any changes to note in the promotional or competitive landscape to call out?

[Marc Swanson, executive]

Yes, this is Marc. I can take that. So look, on the pricing, look, we continue to focus on pricing. Like I said, it's a key tenet of our strategy. And look, there's going to be times that we run different offers, different things to try to pulse to fuse certain demand. So we're always focused on driving total revenue and at times, maybe that's through some offers and things like that. But overall, I think over the long run, over time, we believe pricing is something we can still get -- and I kind of gave you a little more color the mix and things like that, that impacts per cap as well.

[Matthew Boss, analyst]

Great. Best of luck.

[Marc Swanson, executive]

Thank you.

[Operator]

The next question comes from Chris Woronka of Deutsche Bank. Go ahead, please.

[Chris Woronka, analyst]

Hey good morning guys. Nice quarter. Marc, you kind of reiterated the commitment to $50 million in cost saves in '24. Curious, a, can we find out how much of that was maybe realized in Q1 or the cadence of through the year? And then once you hit that target, is there more to do behind that as the revenue base grows?

[Marc Swanson, executive]

What I can say Chris, is obviously, we have a tremendous focus on cost. I think you can see that demonstrated in our Q1 numbers with the margin expansion. We've done a good job of growing revenue and managing our costs, which led to that margin expansion. So we're confident that we can continue to execute on our plans. And certainly, part of those plans would be to try to identify additional savings beyond what I talked about. I don't have anything specific to share with you today, but I can tell you, there's efforts around exactly that. And when we have more to share, we will on that.

[Chris Woronka, analyst]

Okay. I appreciate that, Marc. And a follow-up is might be difficult to answer specifically, but from where you guys sit and you look at the -- take the Orlando market since it's your largest, do you feel like you're kind of gaining share as a percentage of the total market entertainment wallet, if that makes sense. Is there any way you guys measure that?

[Marc Swanson, executive]

Yes. So Chris, I don't want to go into a ton of commentary about individual parts other than to say, I mean, we're pleased with our performance in Orlando. Now, I'll leave it at that. This part and I'm sitting, I'm looking at the park right now, in-park is a wonderful park. It's got a number of new events and things coming to the park this year. And I can tell you that we're pleased with the performance in that part relative to, obviously, some of our others. So, feel good about Orlando and all we have to offer here.

[Chris Woronka, analyst]

Okay. Thanks, Marc.

[Operator]

Our next question comes from James Hardiman of Wedbush Securities. Go ahead, please.

[Unknown Analyst]

Hi good morning. So I don't know if you answered this, but just to sort of close the loop on Matt's question earlier. If we cut through all the noise of the shift through April, are you still up on a year-to-date basis in terms of attendance?

[Marc Swanson, executive]

No, we're not up on a year-to-date basis. What I was trying to say is March and April combined, we're up slightly in attendance. And then you have the kind of hangover from the January, February weather, that's what I was trying to get at. So most of the -- most of the weather impact occurred in January, February, there were some in March as well. But that's the way to think about it. The January, February, early March weather really negated the benefit of Easter and the other shifts. So that's what I was trying to say. And then when you combine March and April, which gets rid of some of that shifting noise, we're up a slight amount in attendance.

[Unknown Analyst]

Got it. And then -- and maybe I'm parsing words a little bit too much here. But I think the previous language in terms of how to think about '24 was for meaningful increases in revenue and EBITDA. And now we're talking about increases in revenue and EBITDA or record revenue and EBITDA. I guess, speak to if that's a meaningful change, do you still expect meaningful growth this year? And as I think about the first quarter where revenues were pretty flat, but margins were up significantly. Is that where you see the biggest opportunity this year in terms of sort of the ability to grow margins? Or as we think about the algorithms through the year, should we expect a little bit more balance in terms of revenue growth versus per cap growth versus margin growth?

[Marc Swanson, executive]

Yes. Thanks, James. I mean, first, I mean, we're still certainly very excited about 2024. So we're sitting here today, I mean, really, from May on, if you will, May 1 on, you still have got roughly 75% of the year ahead of you from an attendance standpoint, based on historical trends. So we're still really excited about 2024. I think the opportunity for the growth can come from multiple areas. So you mentioned margins. I think another big one, obviously, is if you kind of think about what has been an issue for some quarters now, it's really been the weather. So, if we get some tailwinds on the weather, I think that could certainly have a nice benefit to us as well. But we'll have to see how that plays out. The whether wasn't good to start the year, obviously, but we'll see if that reverses course here going forward.

[Unknown Analyst]

Got it. That's helpful. Thank you.

[Operator]

The next question comes from Thomas Yeh of Morgan Stanley. Go ahead, please.

[Thomas Yeh, analyst]

Thanks. Just kind of an extension on the consumer price sensitivity question and more about just broader consumer health trends. I think you're a bit of a mix of regional attendance, maybe more so certainly than some of the destination parks that have voiced some consumer softening. Is there any evidence just in terms of your footprint more broadly around lower income versus higher income cohorts and how they've behaved over the last few months?

[Marc Swanson, executive]

Well, as far as thinking about the health of the consumer. I mean one of the things -- there's a couple of things we look at, but one of them would be certainly the in-park spending, right? So when you normalize for the impact of the Abu Dhabi revenue, we were up roughly 4% or 4% in the quarter. I think that's an indication that people are coming out to the parks and spending. And then I mentioned that in-park per cap is up in April as well. So to me, that's a good indication. People are spending. Jim mentioned the deferred revenue being up at the end of April and the price increases we've been seeing on our past products. Again, I think that's another indication that at least the consumers coming to our parks are spending. Beyond that, we have some other indicators, Discovery Cove, bookings are up. Group bookings are up meaningfully. So I think if we were seen -- I'm not suggesting there's consumers who are impacted with economic issues. But based on where we sit, the folks coming to our park, when we look at the aggregate numbers, we see positive trends there in most cases.

[Thomas Yeh, analyst]

Okay. That's helpful color. On the cost front, do you have any incremental color on just the broader labor wage rate outlook? I think certain of your peers have flagged incremental pressure in certain areas or states. I don't know, across your footprint, if that's something that you're trying to offset and certainly, there are these cost efficiencies that you talked about. But from a broader macro perspective, is that something that you're kind of fighting against this year?

[James Forrester, executive]

Thomas, it's Jim. I think as we've said in previous quarters, we are very pleased with the way we've been able to handle our labor expense. This quarter was no different than the previous quarters where we're actually down year-over-year in our labor rate. I think we've had a very successful focus on managing that labor expense through reductions in overtime, uses of technology, ensuring the right mix of support to our guests were actually improved overall from 2019 and 2023 by better metrics in our labor hours per guest required. So I think overall, we've shown an ability to control that cost pretty effectively.

[Thomas Yeh, analyst]

Okay. Appreciate it. Thank you so much.

[Operator]

The next question comes from Paul Golding of Macquarie. Go ahead, please.

[Paul Golding, analyst]

Thanks so much. Just a couple on the group and international progress. First, just to clarify, in terms of mix progression, it sounds like group is ahead of '23 and international also ahead of '23, but still behind '19. Should we take away from that, that group is further ahead and ahead of '19 as well? And then a follow-up to that, please. Thanks.

[Marc Swanson, executive]

Yes. Thanks, Paul. So what you can -- what I was trying to say there is group is up not only to last year, but also up to 2019. So group is outpacing kind of international. International got better in Q1 of '24 and -- but still is down since 2019. So yes, group is outpatient and international.

[Paul Golding, analyst]

So as we see international come back, it sounds like there's more room to go in international than there is potentially to go in group. How should we think about the per cap premium that you used to see maybe in 2019 on international relative to what we're seeing today, just as we think through the potential uplift or room to go and per cap strength on that mix left to go in international? Thanks so much.

[Marc Swanson, executive]

Sure. I can help you with that question. It's a good one. So remember, back in 2018, we did about $2.3 million in international attendance. It was roughly 10% of our attendance back in 2019 as a company. So the -- there's a lot of runway still to get back to that. So in Q1 of '24, we were still down roughly 35% to 2019 on international attendants. Now that's better than what we were down last year. Last year, we were down for the full year about 44%. And so it's moving in the right direction, but it gives you some sense of still being down 1/3 of international attendance on -- when we used to do $2.3 million. It gives you a good sense of the size of potential that's ahead if we can recover international attendance and certainly, that's our goal, and we're putting efforts behind that. So I think that is an upside down the road whenever that does recover.As far as your question on per cap, I mean I would think international people oftentimes on a total visit basis, have more spend in total. It really depends on what kind of ticket they buy. But if they buy a multi-day ticket, which some of them do, obviously, that per cap is going to be spread over multiple visits and would be less than like a single-day ticket. So, it can have a mix impact, as I was talking about earlier. I think in general, we're pleased International is moving in the right direction. We need to get it back to 2019 levels, but it gives you some sense of the opportunity there, which is meaningful.

[Paul Golding, analyst]

Thanks so much Marc.

[Operator]

Our next question comes from Lizzy Dove of Goldman Sachs. Go ahead, please.

[Elizabeth Dove, analyst]

Hi there. Good morning. Congrats on a nice set of results. There's been more and more focus on Epic Universe coming next year. They've put more and more marketing out there about it. I'm curious kind of what your base case is and how you feel about the setup there, whether it's from a pricing standpoint, whether you feel the need to maybe kind of invest more in the Orlando parks? Anything on those lines would be helpful.

[Marc Swanson, executive]

Yes. Thanks, Lizzy, I can help you with that. Look, on Epic, look, I don't have a crystal ball and we think about Epic. But generally, we view things -- new things in the market that we expect will bring people to the market. That's good for us and the industry as a whole. And here's why. You got to remember, we've been -- SeaWorld Orlando has been here for 50 years. It opened in the early 1970s. And if you think about the number of parks that have opened since SeaWorld opened 50 years ago, you've got more Disney parks, you've got more universal parks. You've got LEGOLAND. You've got -- we added 2 parks Aquatica and Discovery Cove. And over that time, SeaWorld over that long term grew to EBITDA and participated in that growth of EBITDA to the market.So we like when more people come here, we have a differentiated product. We -- I think, have a better value proposition for visiting our part relative to some of the competitors in town. And we have our own unique rides and events and things to do that people do find a lot of enjoyment in. We also get, I would guess, more of our tenants than they do. I'm not for certain, but we get a lot of our tenants, obviously, from the state of Florida into SeaWorld Orlando Park and Aquatica. So those are setups that we like that setup going forward. We've competed here for certainly a long time. I'm not suggesting Epic won't have an impact or anything like that. I'm sure there's going to be days where they're going to be very crowded and we might feel that we like the setup of -- we've been competing here for a long time. We like our product. We like our value proposition. We like what we have to offer. And so I think we've demonstrated over a long history that we've competed well with a lot of new things coming into the market during that time.

[Elizabeth Dove, analyst]

Perfect. That's helpful. And then just one follow-up. On the buyback, you made very solid progress there. I guess, like in dairy, if I look at the numbers, it feels like with the cash you have and the revolver, you could potentially finish that by the end of this year. So how do you evaluate kind of the pacing and capital allocation priorities of that versus deleveraging or capital investments or anything else hotels, I guess, too?

[Marc Swanson, executive]

Yes. Thanks. Look, I mean, -- we'll work with -- like we all will work with the Board on the use of cash. I mean, certainly, I think to the extent the stock remains undervalued, like we believe it is, that would lean towards doing -- probably trying to do more of those buybacks, obviously, right? And that -- we saw that with the shareholder vote that that was overwhelmingly approved. So I think a lot of people recognize -- investors recognize that the stock is undervalued. So -- the pacing will really just come down to does it stay undervalued and then how do we work with our team and the Board to kind of navigate, like you said, the cash. But keep in mind that the business overall generates strong free cash flow. So you can model that out. It sounds like you kind of did. And we do have -- we are entering kind of the peak season here where we would generate more of our cash. So we'll keep you posted each quarter. But certainly, we're -- we recognize the stock is undervalued and certainly believe in the buybacks.

[Elizabeth Dove, analyst]

Great. Thanks so much.

[Operator]

This concludes our question-and-answer session. I would like to turn the conference back over to Marc Swanson, CEO, for any closing remarks.

[Marc Swanson, executive]

Yes. Thank you, Cindy. On behalf of Jim and the rest of the management team at United Parks & Resorts, I want to thank you for joining us this morning. As you heard today, we are confident in our long-term strategy, which we believe will drive improved operating and financial results and long-term value for stakeholders. So thank you for joining. We look forward to speaking with you next quarter.

[Operator]

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.