Olo Inc

NYSE:OLO

Earnings Call Analysis

Olo's Q3 2024: Strong Growth and Strategic Initiatives Ahead

Olo reported a robust Q3 2024, achieving $71.9 million in revenue, a 24% year-over-year increase. Active locations rose by 3,000 to approximately 85,000, ahead of schedule. The company is raising its full-year revenue guidance to between $281.4 million and $281.9 million. Notably, Olo Pay is on track to reach high $60 million in revenue, demonstrating strong growth potential with pilot programs starting in Q4. Despite a 9% workforce reduction aimed at cutting costs by $8 million annually, Olo maintains a gross margin around 60%, positioning for continued profitability as they streamline operations.

A Strong Quarter Champions Olo's Growth

In the third quarter of 2024, Olo delivered another impressive performance, showcasing resilience and strong execution across its business. The company reported total revenue of $71.9 million, reflecting a solid 24% increase year-over-year. Key drivers of this growth included robust platform revenue, which was also up 24%, and continued strength in the Olo Pay segment. Olo Pay exhibited noteworthy momentum, contributing to a subscription revenue growth of 10% year-over-year. The company successfully exceeded its annual target for net new locations three months ahead of schedule, adding approximately 5,000 locations thus far, bringing the total active locations to about 85,000.

Financial Performance Highlights

Olo's gross profit stood at $43.6 million, up 12% year-over-year, with a gross margin of approximately 60.7%. While margins dipped slightly, this was anticipated and aligned with earlier guidance due to a shifting revenue mix toward Olo Pay, which is seeing rapid expansion. Operating income rose to $8.2 million, up from $5.7 million a year ago, marking an operating margin improvement of about 160 basis points to approximately 11%. The company demonstrated expense discipline, with all operating expense categories improved as a percentage of revenue, showcasing effective cost management.

Strategic Workforce Adjustments

As part of a strategic move to streamline operations, Olo announced a reduction of its workforce by approximately 9%. This action is expected to lower the total annual cost base by about $8 million, with about 60% of these savings projected to enhance non-GAAP operating income. This decision aligns with Olo's strong discipline regarding operational expenditures as they gear up for the 2025 budget process.

Outlook for Future Growth

Looking ahead, Olo raised its guidance for the fourth quarter and the full year 2024. For Q4, the expected revenue is anticipated to be in the range of $72.5 million to $73 million, while non-GAAP operating income is expected between $8.7 million and $9 million. For the entire fiscal year 2024, Olo now projects revenue between $281.4 million and $281.9 million, along with non-GAAP operating income ranging from $30.2 million to $30.5 million. A significant contributor to future growth is Olo Pay, which is expected to generate revenue in the high $60 million range for the fiscal year, indicative of its evolving role in the business strategy.

Olo Pay: Expanding Horizons

Olo Pay's evolution is a focal point for the company's strategy. Transitioning from a card-not-present model, Olo aims to launch five pilots for card-present payment solutions by the end of the year with major partners like Qu POS and NCR Voyix. Olo has not only targeted revenue growth but also views these payment solutions as pivotal for enhancing guest data and personalization strategies, which resonates with current industry demands for more sophisticated consumer insights.

Robust Performance Despite Industry Challenges

Olo's performance has remained resilient despite ongoing economic uncertainties within the restaurant industry. The company emphasizes the importance of digital ordering efficiency and innovation. The growing adoption of Olo's various product modules, such as Olo Engage's Guest Data Platform, is expected to propel the company forward as brands increasingly seek to enhance customer loyalty through personalized experiences.

Leadership Changes: A Path Forward

In a significant leadership transition, Olo's Chief Revenue Officer, Diego Panama, announced his departure, leading to a renewed focus on sales strategy under the interim leadership of CEO Noah Glass. This change is positioned as an opportunity to bolster Olo’s go-to-market efforts and investment in talent. The company aims to ensure a seamless transition while accelerating revenue growth—a critical focus area as it prepares for further expansion in enterprise markets.

Conclusion: A Forecast of Continued Growth

As Olo looks to 2025 and beyond, the updated guidance and growth strategies indicate the company's commitment to enhancing operational efficiency and tapping into new revenue streams. With a strong foundation of active locations, increasing ARPU, and a strategic focus on the burgeoning Olo Pay business, investors can expect Olo to continue navigating the evolving landscape of the restaurant tech space effectively.

Earnings Call Transcript 2024-Q3

[Operator]

Greetings, and welcome to the Olo Third Quarter 2024 Earnings Conference Call. [Operator Instructions] As a reminder, this conference is being recorded.

I'd like to turn the conference over to our host, Gary Fuges, Senior Vice President of Investor Relations. Thank you. You may begin.

[Gary Fuges, executive]

Thank you. Good afternoon, and welcome to Olo's third quarter 2024 financial results conference call. Joining me today are Noah Glass, Olo's Founder and CEO; and Peter Benevides, Olo's CFO.

During this call, we will make forward-looking statements, including, but not limited to, statements regarding our expectations of our business, our industry, our operations and future financial results. These statements reflect our beliefs and assumptions only as of today and are subject to a variety of risks and uncertainties that could cause actual results to differ materially. For a discussion of these material risks and uncertainties, please refer to our Form 10-Q, which was filed today, and our other SEC filings.

During today's call, we'll also present GAAP and non-GAAP financial measures. Reconciliations to the most directly comparable GAAP financial measures are available in our earnings release, which is available on our Investor Relations page on our website.

And finally, in terms of our prepared remarks or in response to your questions, we may offer incremental metrics. Please be advised that this additional detail may be onetime in nature and we may or may not provide an update in the future on these metrics.

With that, I'll turn the call over to Noah.

[Noah Glass, executive]

Thank you, Gary. Hi, everyone. Thank you for spending time with us today. Team Olo executed well on our top priorities in the third quarter and positioned Olo to complete a successful 2024. With customers, we continue to win, retain and expand. In product, we drove further innovation across our 3 product suites and ecosystem, including a deeper partnership with ezCater to provide an additional demand channel for our fast growing Catering Plus module.

In Olo Pay, we announced the general availability of card-present functionality on Qu POS and we expect to deploy multiple Olo Pay card-present pilots with enterprise and emerging enterprise brand customers on Qu and NCR Voyix POS before year-end.

Financially, we hit our 2024 location growth target 1 quarter ahead of schedule and delivered yet another beat and raise quarter for revenue and non-GAAP operating income. I'll discuss our customer, product and partnership highlights for the quarter, and Peter will review our Q3 financial performance and updated guidance.

We ended the quarter with approximately 85,000 active locations, adding approximately 3,000 net new locations since the end of Q2. ARPU for Q3 was $850, an increase of 15% year-over-year, and net revenue retention was above 120% for the fourth quarter in a row.

We're particularly proud of our locations performance. We reached our 5,000 net new location additions target for 2024 one quarter ahead of schedule. The Olo restaurant network has never been stronger.

In Enterprise, Q3 implementations included the full launch of Dutch Bros on Olo Ordering and Olo Pay card-not-present across its 800-plus locations. We deployed multiple order modules and Olo Pay card-not-present with bakery cafe brand, Paris Baguette, who went from signing to launch within 2 quarters.

We also deployed with Long John Silver's on Rails and Nothing Bundt Cakes on Dispatch, 2 great examples of how Olo's modular platform can meet brands where they are on their tech journeys and offer expansion opportunities as we deliver value.

We also saw momentum with existing enterprise customers eager to realize the power of Guest Data. Both Another Broken Egg Cafe and P.F. Chang's deployed Olo Engage's Guest Data Platform during the quarter.

In emerging enterprise, we had a strong quarter of multi-suite deployments, including Papa Gino's and Pizza Inn, who both deployed Ordering, Dispatch, Rails and Olo Pay card-not-present. We're also pleased to welcome Oakberry, a provider of healthy organic acai bowls, who is one of multiple emerging enterprise flywheel customers that launched with all 3 Olo product suites in the quarter.

We're also seeing the same momentum with existing emerging enterprise customers regarding Olo Engage, with Kolache Factory and Thompson Restaurants each deploying multiple modules from the Engage suite.

We are landing and expanding with brands through the strength of our open platform, and this was on display at our inaugural Partner Summit in Chicago. Attendance was at capacity, and the event brought together select members of our 400-plus ecosystem partners alongside some of our most innovative customers. Discussions focused on how we can collaborate to solve the industry's biggest challenges like proving ROI, creating a seamless guest experience and moving beyond the limitations of in-house development and data silos.

We remain committed to the philosophy that open beats closed and that our open platform approach can accelerate technological advancements in our industry. And we delivered further innovation through direct investment in our platform.

In our October fall release, we announced over a dozen product enhancements to help brands increase orders, streamline operations and improve the guest experience. In Borderless, we integrated loyalty program sign-in so guests can now enjoy the benefits of both their Borderless accounts and their loyalty rewards through one password-less experience.

Borderless continues to scale at a rapid pace with more than 10 million accounts, up 10x from 1 million accounts just 1 year ago. And we believe this new loyalty program integration will further increase Borderless adoption and improve the guest experience.

When we began this journey, it was because we believed that Borderless could be the true manifestation of a scaled 2-sided network to connect enterprise restaurants and their guests, a unique offering that only Olo could bring to life. We're thrilled to see Borderless and its network effect proving out our thesis and scaling 10x over the past year.

We added functionality to Catering+ to help operators manage complex business accounts within their existing Olo dashboard and give sales managers a comprehensive view of their guest data. And today, we announced a new menu integration with ezCater to make it easier for brands to manage their third-party marketplace catering demand and scale this increasingly important channel.

Catering+ continues to ramp within our base with new Q3 deployments with brands of all sizes and service models like Bojangles, Cowboy Chicken, and Mendocino Farms. Catering+ adoption has been a strong expansion driver, and we believe it sets us up well to sell additional Olo modules like Olo Pay, Dispatch and Rails to support a brand's catering channel.

And most importantly, we've made great progress toward bringing Olo Pay card-present to market. As we shared in our fall release, brands on Qu POS can now use Olo Pay to process card-present transactions and aggregate the associated basket level data into the Olo Engage GDP.

Qu is our first generally available direct POS integration for Olo Pay. We're completing our integration work with NCR Voyix, and we have discussions underway with additional providers to further expand our Olo Pay and Engage integrations.

We've been running the Olo Pay go-to-market motion in parallel with our technical work, and we're excited to share that we expect to launch 5 Olo Pay card-present pilots in Q4 with brands on Qu and NCR Voyix.

We're working with brands across multiple restaurant categories, and the majority of these pilots are with enterprise brands. We see this as a great start, and the Olo Pay pipeline is building with our existing brand customers as well as with new enterprise brands interested in Olo's full stack payments offering.

We have work ahead of us. However, the early signs are encouraging for Olo Pay's product market fit for off- and on-premise transactions. We listened to our brands when they told us they needed a payment solution purpose-built for enterprise restaurants, and we're bringing it to market.

We also have news regarding Team Olo. We're excited to welcome Jason Ordway as our new Chief Technology Officer, overseeing Olo's engineering function as part of COO, Jo Lambert's, leadership team. Jason brings a wealth of technology leadership experience to Olo, particularly in the areas of enterprise scale platforms and the management of remote engineering teams.

For the last 7 years, Jason was CTO at Slice, a restaurant tech platform used by 20,000 pizzeria locations, where he led a fully distributed team of 225 professionals across 9 countries. Jason is a great fit for Olo in terms of cross-functional leadership, experience and culture, and we're looking forward to him helping Olo deliver even greater innovation to our restaurant brands and their guests.

Finally, we shared in today's 8-K filing that Chief Revenue Officer, Diego Panama, will be leaving Olo at the end of the year. Diego joined us in July 2022 and has led all aspects of the customer journey for our brands, including sales, marketing, customer success and business development and partnerships. He built our sales engineering team to support the increased technical selling required as we added the Pay and Engage suites, succeeded in ramping up our emerging enterprise sales motion and streamlined operations to shorten deployment time lines and more efficiently support our customers.

As we look to 2025 and beyond, Diego and I concluded that Olo needs an executive to focus solely on driving bookings, and we mutually agreed to part ways. Diego will help us execute on our Q4 plan, assist with a smooth transition and act as an adviser to me. Sales leadership will report to me on an interim basis, and we will initiate a search for a new sales leader shortly.

Additionally, COO, Jo Lambert, will expand her role to oversee the marketing, customer success and business development and partnerships functions going forward. We believe this will strengthen the connective tissue between product development and commercialization. We thank Diego for his contributions to Olo and wish him continued success in his career.

Q3 was another strong quarter across the board. As we move to the end of the year and begin setting our sights on 2025, I'm energized by Team Olo's ability to serve our customers, drive further product innovation and industry collaboration and deliver financial results. We are winning with the strength of our open enterprise-grade platform while setting the table for future success by enabling data-driven personalization of the guest experience.

As other verticals have shown, personalization drives profitable traffic and true customer loyalty. At Olo, we're laser-focused on being the clear leader in guest personalization for enterprise restaurants.

I'll now turn the call over to Peter, who will review our third quarter financial highlights and updated guidance. Peter?

[Peter Benevides, executive]

Thanks, Noah. Today, I'll review our third quarter results as well as provide guidance for the fourth quarter and the full year 2024.

In the third quarter, total revenue was $71.9 million, an increase of 24% year-over-year. Platform revenue in the third quarter was $71 million, an increase of 24% year-over-year. Olo Pay had another strong revenue quarter and we generated year-over-year subscription revenue growth of 10%.

Active locations were approximately 85,000, up approximately 3,000 locations sequentially due to the deployment activity Noah mentioned. We've added approximately 5,000 net new locations year-to-date through September 30, meeting our full year target for net new locations one quarter ahead of schedule. Based on our location performance year-to-date and line of sight into Q4, we now expect to add approximately 6,000 net new locations this year.

ARPU for the third quarter was approximately $850, up 15% year-over-year and flat sequentially. The year-over-year increase in ARPU was driven by increased order volumes and modules per location, in particular, Olo Pay. And net revenue retention was above 120%, the fourth consecutive quarter where NRR was at or above 120%.

For the remainder of the Q3 financial metrics disclosed, unless otherwise noted, I will be referencing non-GAAP financial measures.

Gross profit for the third quarter was $43.6 million, up 12% year-over-year. Gross margin for the third quarter was approximately 60.7%, down about 200 basis points sequentially and in line with the expectations we set on our prior call. Gross profit and gross margin performance reflect the impact of this quarter's revenue outperformance as well as the increasing mix of Olo Pay revenue.

We continue to exercise operating expense discipline. In Q3, all 3 operating expense line items improved year-over-year on a percentage of revenue basis. Sales and marketing expense for the third quarter was $11 million or 15% of total revenue. This compares to $9.4 million and 16% a year ago. Research and development expense for the third quarter was $14.3 million or 20% of total revenue. This compares to $14.3 million or 25% of total revenue a year ago.

General and administrative expense for the third quarter was $10.1 million or 14% of total revenue. This compares to $9.4 million and 16% a year ago.

Operating income for the third quarter was $8.2 million, up from $5.7 million a year ago. Operating margin was approximately 11% in Q3, an increase of approximately 160 basis points year-over-year. This strong performance reflects a combination of continued expense discipline and revenue outperformance.

The workforce reduction we announced on September 20, which I'll speak to when we discuss guidance, was an immaterial contributor to the non-GAAP operating income performance.

Net income in the third quarter was $10.4 million or $0.06 per share based on approximately 171.9 million fully diluted weighted average shares outstanding.

Turning our attention to the balance sheet and cash flow statement. Our cash, cash equivalents and short- and long-term investments totaled approximately $392 million as of September 30, 2024. We did not repurchase any shares in the third quarter due to related shareholder litigation discussed in our SEC filing. This matter was settled in early August.

In Q4, we expect to initiate a 10b5-1 plan for our $100 million share repurchase program. Net cash provided by operating activities was $6.2 million in the quarter compared to a negative $21.6 million in the quarter a year ago. Free cash flow was $3.2 million compared to negative $24.4 million a year ago. Q3 cash flow metrics primarily reflect operating income performance and working capital timing.

I'll wrap up by providing our guidance for the fourth quarter and full year 2024. For the fourth quarter of 2024, we expect revenue in the range of $72.5 million and $73 million and non-GAAP operating income in the range of $8.7 million and $9 million.

For the fiscal year 2024, we are again raising revenue and non-GAAP operating income guidance. We now expect revenue in the range of $281.4 million and $281.9 million and non-GAAP operating income in the range of $30.2 million and $30.5 million.

A few things to keep in mind as you consider our updated outlook for the year. We continue to expect trends in the restaurant industry to be similar to what we saw in 2023, consistent growth in digital ordering, a continued need to improve efficiency to offset rising costs and macro uncertainty. We now expect Olo Pay to contribute revenue in the high $60 million range in fiscal year 2024, up from the mid-$60 million range we shared on our Q2 call.

We continue to expect Olo Pay revenue for the year to be essentially all card-not-present revenue. We also continue to expect full year 2024 gross margin to be in the low 60% range and that full year 2024 will be the trough in annual year-over-year gross profit growth. We anticipate Q4 2024 gross margin will be flat compared to Q3 2024.

Non-GAAP gross profit and operating income for Q4 and full year 2024 reflect the impact of the workforce reduction we announced on September 20, 2024, where we lowered total headcount by approximately 9%. We consistently review our cost structure, and we took this action to streamline operations prior to our 2025 budget process.

We primarily consolidated teams and reduced spans and layers across implementation and customer success, marketing and sales. This action lowered our total annual cost base by approximately $8 million. We expect about 60% of the cost savings to flow to NGOI with the remainder being reinvested into the business.

To wrap up, third quarter financial performance continued to build on our first half momentum, and our updated guidance reflects our increased confidence in the business. We're adding logos and expanding with existing brands to drive the top line, doing the work to accelerate gross profit growth in 2025 and driving greater operating leverage through disciplined expense management.

With that, I'd now like to turn the call over to the operator to begin the Q&A session. Operator?

[Operator]

[Operator Instructions] Your first question is from Terry Tillman from Truist Securities.

[Connor Passarella, analyst]

Connor Passarella on for Terry. First one, I just want to start with Olo Pay. That business looks like it will more than double again with the new guidance here. Lots of opportunities still with card-present and the POS partnerships. Just curious on how we should be, I guess, thinking about the continued growth trajectory of that business as more of these drivers start to play out through the end of this year and into next year?

[Noah Glass, executive]

Connor, this is Noah. Yes, we're very excited about the progress, the continued progress with Olo Pay. Looking back now over 2 years, we were about $250 million in our first year in market with Olo Pay, just card-not-present in gross processing volume. Then up to $1 billion last year. And now projecting $2.5 billion in processing volume this year. And as you heard, going from $30 million in revenue last year up to now the high $60 million range.

So very excited about that opportunity, and especially when we compare it to the fact that our brands are processing in GMV about $26 billion through the Olo platform on an annual basis. So on that basis, we're just about 10% or less than 10% from a gross payments volume running through Olo Pay as compared to that gross merchandise value. But especially as we make this jump into card-present payments, that's when we see the full GMV of the brands we work with being addressable to Olo.

So that takes us -- because of the fact that card-present and card-not-present together are about 6x the size of card-not-present alone, up to about $160 billion of GMV addressable as gross payments volume ultimately for Olo Pay. So from that standpoint, the $2.5 billion of gross payment volume on Olo Pay is quite substantial, but very early in the overall opportunity, under 2%.

And we're very excited to see that progress with Olo Pay card-present in the form of these 5 pilots that we announced tonight on 2 different POS partners, Qu POS and NCR Voyix launching in the fourth quarter of this year. We expect a lot of continued momentum heading into 2025 and we're very excited about that Olo Pay opportunity.

I'd also say it's an exciting opportunity for Olo, but it's also an opportunity that our customers are very excited about because they see that when Olo Pay is processing the transactions for card-present, it's an opportunity to pull data about those transactions back into the guest data platform to understand what the guest is ordering and to collate that data back to a guest profile. So really understanding every transaction that a guest places, whether it's a digital transaction or a non-digital transaction.

That is the Holy Grail opportunity that Olo Pay card-present represents in a time in this industry when brands are really looking to understand their guests to know all of their guests and to really personalize the guest experience as a way of standing out from their competition.

[Connor Passarella, analyst]

Great. It's really helpful. Just maybe as a follow-up, on the go-to-market motion with Diego departing, I guess, what are you looking for in terms of the next CRO that gets appointed to that role? And maybe what would you want to see from a go-to-market organization as you guys look towards the next phase of growth?

[Noah Glass, executive]

Yes, it's a great question. I mean I'm excited for, in the interim period, myself getting closer to the go-to-market organization. It's something that I've been involved with from the very beginning of Olo, as you'd imagine, but especially co-selling into larger opportunities and going deeper with existing partners. I think as we initiate the search, what we're really looking for is a greater focus on bookings and a sales leader who is a proven executive with industry experience, with relationships in this industry. And important that they are based in New York City and have a tight partnership with our New York City-based team, Peter, our CFO; Jo, our COO; and me.

And we're excited about that focus and also for those non-sales activities to then be part of Jo Lambert's organization as our COO and really having innovation and commercialization at Olo living together. I think that's a very healthy combination, and we're looking forward to that change as well.

I should also say we're very excited about our sales leaders at the SVP level, Katie Cofer, Katie Lang, one layer down. I'm very excited to get closer to them and be working with them as they lead our sales team in the foreseeable future and especially as I'm working closely with them in this interim period before we brought on a new sales leader.

[Operator]

Our next question is from Steve Sheldon from William Blair.

[Patrick McIlwee, analyst]

Pat McIlwee on this afternoon. My first question, so when you completed the September RIF, which included some heads in your go-to-market function, you noted plans to focus more on ARPU expansion in the existing client base. And this quarter, you added the most locations in a quarter since 2022 and ARPU was roughly flat sequentially.

So I wanted to ask if you feel that initiative will take time to materialize or if you've kind of remain focused more so on winning new business rather than account expansion? And just what you're seeing in terms of underlying momentum for upsell and cross-sell?

[Peter Benevides, executive]

Yes, I could take that one, yes. Peter here, Pat. So I mean, we're trying to accomplish both, right? So we want to grow both our ARPU as well as add more locations to the platform over time. The ARPU dynamic this quarter was driven by 2 factors. One, this was the first quarter where you felt the full impact of Wingstop transitioning from 3 product modules down to 1. And you had a subset of locations that did come on this quarter were single module locations. I think Noah called one out in the prepared remarks in Long John Silver, which when only utilizing one product module, you inherently have a lower ARPU. So through the combination of those 2 things, that's why you saw the deselling growth from an ARPU perspective.

That said, we've shared historically the number of product modules per location that average around 3 to 3.5 product modules per location. We have now upwards of 16 product modules to sell within the installed base. So just the sheer magnitude of the ability to expand from where we are today up to that 16 product modules per location just has such an outsized impact on our ability to grow ARPU relative to our ability to grow location count, which is why we've shared. And it continues to be the case that ARPU will be a larger driver of growth in the near term than locations will be.

That doesn't mean to say that we're taking our eye off the ball as it relates to locations. We still want to do a great job there as well, which this quarter, in particular, was emblematic of that.

[Patrick McIlwee, analyst]

Okay. That helps. And it sounds like after the step down in gross margins this quarter, you're expecting this to be a pretty good baseline heading into year-end. But my question is, how should we frame any further potential pressure on margins from the continued scaling of Olo Pay heading into 2025 and '26?

[Peter Benevides, executive]

Yes. So the sequential change in gross margin Q3 to Q4, what we messaged earlier on the prepared remarks, that's being driven by continued growth of Olo Pay revenue mix being offset by continued cost optimization, in particular, the portion of the costs pulled out of the business as part of the recent reduction in force, that being an offsetting factor to that continued revenue mix shift.

In terms of how margins trend longer term, I think that's going to largely depend on how quickly we ramp into the Olo Pay opportunity, in particular, card-present. We haven't shared a perspective on that. That's something I think we'll share as we set guidance for 2025. But in many ways -- if that were to happen faster, I think that would be a good thing because what that then means is we're ramping quickly into the pay opportunity and gross profit growth is reaccelerating, which is really what we're focused on and continue to believe that for 2025 on a full year basis, gross profit growth will reaccelerate as compared to 2024.

[Operator]

The next question is from Bruce Goldfarb from Lake Street Capital.

[Bruce Goldfarb, analyst]

Greg, Peter, congrats on the results. Congratulations. What's been the trend in -- what's been the trend for like emerging enterprise versus enterprise with regard to the pipeline?

[Noah Glass, executive]

This is Noah here. So I think a really good quarter, as you heard, on both fronts. Some great enterprise wins in Dutch Bros. That's a very exciting one that we talked about a bit past -- in the last quarter. Parris Baggett. And as Peter mentioned, Long John Silver and Nothing Bundt Cakes coming on in the enterprise segment. And then in the emerging enterprise segment, a great set of wins this quarter. As a Boston native, I'm particularly excited about Papa Gino's coming on to the platform, Pizza Inn, Oakbererry and more.

I think what's interesting to look at is kind of how we're landing in those different segments. In the emerging enterprise segment, we have noted for a couple of quarters now the tendency for brands to land with all 3 of our product suites. We call those flywheel customers, where they're using Order, they're using Pay and they're using Engage. They're really getting up the digital maturity curve quickly. It's a little bit different in enterprise and also in top 25 when we tend to land with, more typically, a single module or a single suite for an engagement and then build that over time and continue to sell additional modules.

As Peter noted, we're now up to 16 different modules across those 3 suites, our suite 16 of modules. And it gives us a lot of opportunity to continue to sell additional capabilities into brands once we've proven out Olo's capabilities as a partner for their digital maturity.

[Bruce Goldfarb, analyst]

Great. In terms of like technology, are there certain areas that you'd like to -- is M&A focused on?

[Noah Glass, executive]

I'm sorry. I missed that. Could you repeat the last part?

[Bruce Goldfarb, analyst]

Yes. Are there certain areas of technology you guys would like to acquire, either developing or through M&A?

[Noah Glass, executive]

I think we feel pretty good when we look at our product road map and the things that we're planning over the coming year and really 3 years on that time horizon about what we plan to build from an R&D standpoint. Very excited about Jason Ordway joining Olo as our CTO and leading our engineering team and accelerating those innovation efforts. And we also have a great partner ecosystem of over 400 ecosystem partners who are integrated into Olo and enable us to really experiment with additional capabilities beyond what we do ourselves.

And that's historically been a really interesting opportunity for us to watch what brands are using and deriving value from and to learn from that and lean into those partnerships. So I think that's really how we think about R&D and innovation at Olo and how we can sometimes accelerate R&D through potential M&A of those partners that we work with closely and where we see our common customers experiencing a lot of value.

[Bruce Goldfarb, analyst]

And then my last question. When you announced the 9% growth in September, you said you were going to reinvest $6 million in growth. Are there certain areas where you're hiring or you're running marketing campaigns?

[Peter Benevides, executive]

Yes. Just to clarify that. So the reduction in force that we announced in September removed about $8 million of cost annualized. Of that, we are dropping 60% of that to the bottom line. So about $4.8 million of that will be savings going forward, with the remainder of the $3.2 million being reinvested into the business. And that's really broadly across various areas of OpEx and a bit within cost of revenue as well. But for the most part, throughout various areas of OpEx.

[Bruce Goldfarb, analyst]

Congrats on the results.

[Operator]

This concludes the question-and-answer session. I'd like to turn the floor back over to Noah Glass for any closing comments.

[Noah Glass, executive]

Okay. Well, thank you for joining us tonight. While we're pleased with our Q3 and year-to-date performance in 2024, we're by no means satisfied. We remain laser-focused on doing more to help brands convert their transaction data into personalized guest experiences and profitable traffic. We're committed to achieving this objective as an open platform that serves as a force multiplier for hospitality and through operating discipline that drives profitable growth. Have a great evening.

[Operator]

This concludes today's teleconference. You may disconnect your lines at this time. Thank you again for your participation.