M/I Homes Inc

NYSE:MHO

Earnings Call Analysis

Moderate Home Sales Amid Interest Rate Challenges

In the third quarter, 1,300 homes were sold, with an almost even distribution across months and several new stores opened towards the quarter's end. Financing incentives are being managed divisionally and community-specifically through M/I Financial's mortgage operations, offering below-market interest rates. The majority of buyers prefer using these promotional rates, with an 86% capture rate in the quarter. Although the company maintains strong margins, demand has been affected by rising interest rates, and pricing power appears limited. Notably, the shift towards a mix of more affordable products such as Smart Series and townhomes has led to a lower average price in southern markets. Looking forward, while there are no specific projections, the company expects community count growth next year, focusing on business growth and market share without disproportionately increasing leverage or land ownership.

Historical Performance Amid Challenges

M/I Homes, Inc. reported a historically strong third quarter, achieving record revenue of $1 billion and a pre-tax income of $178 million, a 7% increase from the previous year. This marks a noteworthy performance against a backdrop of rapidly rising interest rates, global geopolitical tensions, and varied macroeconomic factors.

Robust Financial Health and Expansion

The company celebrated its best financial position in its 47-year history, with shareholders' equity reaching a record $2.4 billion, up 25% year-over-year. Their debt-to-capital ratio stood low at 22%, and they concluded the quarter with a solid cash balance of $736 million without any credit facility borrowings, showcasing a very robust balance sheet.

Margins and Returns

Gross margins for the quarter improved by 10 basis points year-over-year to 27%, while return on equity was strong at 23%. The company's intensified focus on affordable housing products contributed to a 50% increase in new contracts and impressive sales performances, particularly with their Smart Series line targeting millennial buyers.

Strategic Lot Holdings

With a thoughtful regional distribution, M/I Homes holds about 23,000 lots company-wide, indicating a well-maintained three-year supply, which entails a strategic advantage for sustained growth and development.

New Contracts and Community Expansion

Showing dynamic growth, new contracts surged, particularly in September with an 85% increase. The company expanded its community footprint by opening new communities, projecting roughly a 15% increase by the year-end from 2022. A total of 2,096 homes were delivered in this quarter.

Pricing Adjustments and Operational Efficiency

The average sale price in the backlog dropped from the previous year to $510,000, but the gross margin continued to improve, signaling effective pricing strategies and enhanced operational efficiency.

Financial Metrics and Shareholder Value

The financial metrics remained promising with a steady increase in earnings per share to $4.82, and the book value per share climbing to $87. The company's mortgage and title operations also reflected a healthy year with pre-tax income of $9.9 million, indicative of a strong complementary business segment.

Mortgage Operations and Loan Portfolio

M/I Homes' mortgage operations displayed growth, with loans originated up by 16% and an 86% capture rate on business in the third quarter. The loan portfolio exhibited a robust profile, with an average borrower credit score of 748 and an average down payment of almost 18%.

Earnings Call Transcript 2023-Q3

[Operator]

Good morning, ladies and gentlemen, and welcome to the M/I Homes, Inc. Third Quarter Earnings Conference Call. [Operator Instructions] This call is being recorded on Wednesday, October 25, 2023.I'd now like to turn the conference over to Phil Creek. Please go ahead.

[Phillip Creek, executive]

Thanks. Thanks for joining us. Joining me on the call today is Bob Schottenstein, our CEO and President; and Derek Klutch, President of our Mortgage Company. First, to address regulation for disclosure, we encourage you to ask any questions regarding issues that you consider material during this call because we are prohibited from discussing significant non-public items with you directly. And as to forward-looking statements, I want to remind everyone that the cautionary language about forward-looking statements contained in today's press release also applies to any comments made during this call. Also be advised that the company undertakes no obligation to update any forward-looking statements made during this call.I'll now turn the call over to Bob.

[Robert Schottenstein, executive]

Thanks, Phil. Good morning, and thank you for joining our call to review M/I Homes Third Quarter Results. We had an outstanding quarter, one of the best in company history, highlighted by record revenue, record income, a 50% increase in new contracts and very strong margins and returns. In addition, we ended the quarter with record shareholders' equity and a balance sheet that's as strong as at any time in our 47 year history.Our third quarter results build upon the very strong results we previously reported in the first and second quarters of this year. We are particularly pleased to report these results notwithstanding an unprecedented rapid rise in interest rates, continued concerns from all kinds of macroeconomic factors, as well as heightened conflict in the Middle East and across the globe.We increased our revenues during the quarter by 3% to a record $1 billion. Deliveries during the quarter also increased by 3%. Pre-tax income improved by 7% to a record $178 million. Gross margins for the quarter improved to 27%, that's 10 basis points better than last year and 140 basis points better than our second quarter. We also benefited from the continued improvement in our construction cycle time, 50 days better than a year ago, and we are focused on further improving that in future quarters. Pre-tax income equaled 17% of revenue and our return on equity equaled 23%.As previously noted, new contracts improved by 50% from a year ago, reflecting the strength of our product offerings, our intense focus and success in designing more affordable product, quality of our communities and our ability to selectively use below market financing incentives to drive both traffic and sales. Over 50% of our buyers are first time buyers and our Smart Series, which is our most affordable line of homes, continues to be a leading contributor to our strong sales performance.Our Smart Series is particularly attractive to the millennial buyer, and our Smart Series sales comprised roughly 55% of total company sales. During the past several weeks, we have seen additional increases in mortgage rates with a 30 year rate now hovering at around 8%. This recent rise has somewhat impacted demand. Clearly, we are seeing a bit more consistency from market-to-market and a slight slowdown in activity. As we have in the past, we will respond accordingly by focusing on below market mortgage rates to incent sales, where we believe it to be necessary.We ended the quarter with record shareholders' equity of $2.4 billion, 25% better than a year ago. In addition, we have 0 borrowings under our $650 million line of credit, and a quarter ending cash balance of $736 million, and our debt-to-capital ratio of 22% positions us with one of the lowest leverage levels in our industry. As noted earlier, our balance sheet is as strong as it's ever been.Now I will provide a few additional comments on our various markets. Our division income contributions in the third quarter were led by Dallas, Orlando, Tampa, Raleigh, Austin and Columbus. New contracts for the third quarter in the Northern region increased by 90%, while new contracts in our Southern region increased by 29%. Deliveries in the Southern region increased 15% from last year, while deliveries in our Northern region decreased by 13%. 65% of all deliveries come out of our Southern region, the balance of 35%, the Northern region.Our owned and controlled lot position in the Southern region decreased by 4% compared to a year ago and in the Northern region increased by 1% compared to a year ago. 35% of our owned and controlled lots are in our Northern region, while 65% of our owned and controlled lots are in our Southern region. We have an excellent land position. Company-wide, we own approximately 23,000 lots, which is roughly a 3-year supply.So I conclude, let me just state again that we are in the best financial condition in our history. We remain on track and are very excited to open a number of new communities yet this year, thus increasing our community count by approximately 15% from last year. We feel very good about our business and are well positioned to have another year of strong results in 2023.With that, I'll turn it over to Phil.

[Phillip Creek, executive]

Thanks, Bob. Our new contracts were up 62% in July, up 14% in August and up 85% in September, and our cancellation rate for the third quarter was 10%. 55% of our third quarter sales were to first time buyers and 52% were inventory homes. Our community count was 204 at the end of the third quarter compared to 178 a year ago, the breakdown by region is 101 in the Northern region, and 103 in the Southern region.During the quarter, we opened 22 new communities while closing 13. Currently estimate ending 2023 with about 225 communities, a 15% increase from year-end 2022. Delivered 2,096 homes in the third quarter, delivering 60% of our backlog. And as of September 30, we had 4,600 homes in the field versus 5,800 homes in the field a year ago. Our average closing price for the quarter was $481,000, a 1% decrease when compared to last year's record third quarter average closing price of $487,000. Backlog average sale price is $510,000, down from $533,000 a year ago. Our third quarter gross margin was 26.9%, up 10 basis points year-over-year and up 140 basis points from our second quarter.Our construction costs were flat in the third quarter, and we benefited from improved building cycle times. Our third quarter SG&A expenses were 10.5% of revenue, compared to 10.3% a year ago. Our third quarter expenses increased 5% versus a year ago due primarily to higher third-party broker costs and expenses related to our higher community count.Interest income, net of interest expense for the quarter was $5.8 million. Our interest incurred was $9.4 million. We are pleased with our returns for the quarter, our pre-tax income was 17%, and our return on equity was 23%. During the quarter, we generated $185 million of EBITDA compared to $179 million in last year's third quarter.Our effective tax rate was 22% for the third quarter compared to 21% in last year's third quarter. And our earnings per diluted share for the quarter increased to a record $4.82 per share from $4.67 per share last year, up 3%. And our book value per share is now $87, a $16 per share increase from a year ago.Now Derek will address our Mortgage Company results.

[Derek Klutch, executive]

Thanks, Phil. Our mortgage and title operations achieved pre-tax income of $9.9 million, a 25% increase from $7.9 million in 2022's third quarter. Revenue increased 17% from last year to $23.6 million due to higher margins on loans sold, a higher average loan amount, and an increase in loans originated. The average loan-to-value on our first mortgages for the third quarter was 82%, which is the same as last year.72% of the loans closed in the quarter were conventional and 28% FHA or VA compared to 79% and 21%, respectively, for 2022's third quarter. Our average mortgage amount increased to $394,000 in 2023's third quarter compared to $385,000 last year. Loans originated increased to 1,469 loans, which was up 16% from last year, while the volume of loans sold increased by 13%.Our borrower profile remains solid with an average down payment of almost 18% and an average credit score of 748, compared to 745 in 2022's third quarter. Finally, our mortgage operation captured 86% of our business in the third quarter, which was up from 76% last year.Now I'll turn the call back over to Phil.

[Phillip Creek, executive]

Thanks, Derek. As for the balance sheet, we ended the third quarter with a cash balance of $736 million and no borrowings under our unsecured revolving credit facility. We have one of the lowest debt levels of the public homebuilders and are well positioned with our maturities. Our bank line matures in late 2026 and our public debt matures in 2028 and 2030 and as interest rates below 5%.Our unsold land investment at 9/30/2023 is $1.3 billion compared to $1.2 billion a year ago. And at 9/30, we had $718 million of raw land and land under development and $608 million of finished unsold lots. During the third quarter, we spent $106 million on land purchases and $151 million on land development for a total of $257 million, and year-to-date, our land spend totaled $600 million. 9/30, we own 23,000 lots and controlled 45,000 lots.At the end of the quarter, we had 414 completed inventory homes and 2021 total inventory homes. And of the total inventory, 914 are in the Northern region and 1,107 is in the Southern region. And at 9/30/22, we had 200 completed inventory homes and 1,855 total inventory homes. We spent $25 million in the third quarter, repurchasing our stock and a $53 million remaining under our current board authorization.This completes our presentation. We'll now open the call for any questions or comments.

[Operator]

[Operator Instructions] Our first question comes from the line of Jesse Lederman at Zelman & Associates.

[Jesse Lederman, analyst]

Congrats on the strong quarter. Can you just walk us through the sequential improvement to gross margin? I remember last quarter, you noted that your backlog gross margin was relatively flat compared to what you were delivering, and you know that your construction costs were about flat. So can you just walk us through what drove the sequential increase in margin?

[Robert Schottenstein, executive]

Yes. I think it's a number of things. Clearly, we've had some benefit from the flattening of hard costs, the items that you mentioned. But I think it's as much as anything, the continued increase in the mix of more affordable product, which we call our Smart Series, which typically carries higher margins than the other -- the more move-up product that we sell.We have really focused that began several years ago. I'm glad we did. Sometimes you focus on things that don't work out as well as others. But several years ago, we really began to focus on designing even more affordable product that we could sell under our Smart Series umbrella. Some of it's attached. The number of attached communities that we currently have in the market right now is roughly 50% more than it was a year ago. A year ago, we had about 20 communities across our various markets, selling attached product, today, it's close to 30.In addition, more narrow single-family. This product offering has been very successful for us and is selling not only at good pace, but at better margins, lower cycle time. You put all this into the mix, and one other factor, we've opened up a number of new communities this year. Our new communities are quite candidly performing even better than we -- not all, but many, even better than we anticipated. So it's not one thing. It's many things.We, at the beginning of the year, did not believe our margins would be as strong as they are, mainly because at the beginning of the year, business conditions were much more challenging in terms of demand than they have been thus far this year. But we're very pleased with our margins. It's possible there could be a little bit more pressure on them going forward for the reasons that I mentioned with doing more to incent below market financing.But look, we're going to do what we need to. We're really proud of our results. We want to continue to maintain our momentum. We think the underlying demographics in our industry, as you pointed out, as much as anyone has, frankly, are very strong with household formations, millennial homeownership rates increasing, incredibly low levels of inventory of existing homes. We know things are by no means perfect. We know there's still inflation. We know rates are in an unsteady state. But we're bullish on the homebuilding industry, and we're bullish on M/I Homes.

[Phillip Creek, executive]

And Jesse, just a specific for you, as Bob mentioned, we have opened 56 new stores this year, and we've been very pleased with the way they performed.

[Jesse Lederman, analyst]

That's helpful. Could you give maybe -- you noted that your orders were up 85% in September, which I look back to your comments from last year, and you were down 35% a year ago. So a lot of that is comp driven also. But maybe if you could talk about demand trends in September and maybe if you could comment on October as well, that would be helpful, along with maybe some pricing action that you may need to take to keep sales strong with rates continuing to rise?

[Robert Schottenstein, executive]

Yes. First of all, the last 6 months of last year was rough, as you recall. I think throughout the better part of the last 6 months -- well, throughout the last 6 months of last year, I think we averaged maybe 380 or 390 sales a month, which is not good. So going into this year, we knew at some point, we were going to have some pretty low comps, if you will.Interestingly, our sales since January and through September have averaged in the high-6s, low-7s, 100 a month. It wasn't that September was such a blow away month. It's just we had a particularly low comp from a year ago. Sales in -- throughout the quarter were pretty steady month-to-month-to-month, although September was probably a little better in some ways aided by new community openings.I think just slowed a little bit in October, as I mentioned. It's a little bit market-to-market. Some markets are -- the demand is a little stronger than others. But clearly, there's inconsistencies, choppiness, whatever words you want to use. We'll -- we've been essentially using below market mortgage rates to incent sales for quite some time. When the par rate was 7.5%, we knew we had to get it below that. Now that the par rate is hovering around 8%, we know that to get sales, we've got to continue to incent. We may have to do a little bit more. We're going to continue to watch.We're also entering into a normally seasonally slow time, as we get here into November. We don't want to overreact. But we're going to do what's necessary. There could be a little bit of pressure on margins. I don't want to spook people, but that's just the reality. I think that our results have stood to all for the last year plus, and I suspect that they will continue to for the next several quarters and beyond.

[Phillip Creek, executive]

Also, Jesse, we're trying to balance things and I talked about as far as houses in the field, we have 4,600 homes in the field today versus 5,800 a year ago. So we do have fewer houses in the field. We did slow our business down, especially the last couple of quarters of last year. We do have 400 completed specs kind of versus 200.So again, we're trying to be very mindful of all those things, slashing prices and those type of things is not the way we operate in general. We try to run a very conservative business, and it's hard to get these subdivisions approved and land development and houses built. So we're trying to balance all those things off, but our sub-division is a little different.

[Robert Schottenstein, executive]

What I'm particularly inspired by is the number of communities that we have. In the last week, I've been out driving communities in Houston, Orlando and Columbus. I spent quite a bit of time in the field in all three within the last week. And the number of communities that we have where we're still seeing very strong activity, it's not all of them, but there's certainly a healthy number of them that are still running at that 3, 4, 5, in some cases, 6 sales a month.And the demand is there. Obviously, the demand slows as rates go up, but I still think that there's a strong desire for homeownership across a number of sectors, particularly millennials and right behind them, the Gen Zers.

[Jesse Lederman, analyst]

That's really helpful. One last one for me just on the mortgage rate buy downs, you talked about maybe needing to do a little more. What exactly would that entail? Would that mean that if you were buying down rates from 7% to 6% and if rates up to 8%, would you stay by that...

[Robert Schottenstein, executive]

Well. That differs from market-to-market. There's some we may have to do more. Some of our markets as long as, I mean, I don't want to get into too much of this because some of our competitors might be listening. But in some of our markets, if we can just be in that 6.5% to 6.75%, bought down rate, we can see really good activity. Over half of our sales are specs. But we don't have to provide long-term forward commitments. Most -- when over half your sales are specs, you can deliver the house within 30 or 60 days, and that helps as well.Some markets, we have to get in the low-6s. It's very expensive to get into the high-5s. A lot of the fine print with that product, exceptionally high credit scores north of 780 and so forth. Very few buyers can even do that. It might draw traffic, but then it might create frustration. So a little bit of the [ 21 ] buy down we're seeing. That's -- I've never personally been a big fan of that because I've never been a big fan of adjustable rate mortgages. But we're seeing some buyers take that. It's -- this is a subdivision business and within each market. And so, what -- there are certain communities where we're doing more even within the same market. And that's how we're managing it. Right now, it takes a lot of precision and a lot of focus, and it's day-to-day, week-to-week.

[Operator]

Our next question comes from the line of Carl Reichardt at BTIG.

[Carl Reichardt, analyst]

Just a big picture ones again for me. So your owned option split on your lots is like roughly 50-50. I'm curious, a, if you're expecting that over the next couple of 3 years to change in any meaningful direction? Then second, what you're thinking about in terms of finished lot options on the option side versus land bank options versus self-development on the owned side?And then last, whether or not that mix is going to shift over time, as you continue to do more Smart Series if we're expecting future lots to be more supportive of lower-end homes or if you're happy with your split right now between move up and Smart Series.

[Robert Schottenstein, executive]

So the answers are no, not sure, probably. No. Let me be more specific.

[Carl Reichardt, analyst]

Okay. I'll get out of queue.

[Robert Schottenstein, executive]

Right. Sorry for the sarcasm. I'm going to take part of that and then maybe Phil will jump in on. First question about owned versus optioned as long as I think I've sat in this chair, the person sitting next to me has been iron asked, and that's Phil Creek about not letting us ever get in a position where we own more than a 2 to 3 year supply.And he's right, and that's the way we think about the business. On top of the 2 to 3 year supply that we own, we try to control another several years beyond that, so that we can achieve 10% to 15% top line growth if the market will allow. I don't see that changing. That is as there's not a lot of things in this world that are black and white. That's pretty black and white at M/I Homes. So I don't see that changing.The second question, remind me what it was again.

[Carl Reichardt, analyst]

I was asking about finished lot option contracts versus land bank on the option side. And then what percent of your...

[Robert Schottenstein, executive]

Yes. Land banking is not something that we're very -- yes, land banking is not something that we're very interested in. We don't feel -- we've never felt we needed to do it. I know some builders do and maybe they understand it better than we do, but it's not something that we've ever felt we needed to do, our #1 priority with respect to land. And frankly, even now that's even more emphasized in our company is to do what it takes to secure premier locations. Things get choppy, and we're seeing it now with rising rates, our -- many of our locations are still performing at a very, very high level. Shockingly so in light of the fact that rates have just gone up as fast as they have over the last 12 to whatever number of months.So job 1 premier locations and land banking, not particularly interested in, we'd love to maintain if we could, a roughly 50% balance between that, which we internally develop and that which we buy from developers on option contracts. Honestly, if we could, we'd love 80%, 90% to be bought from third-party developers under option contracts. That's not rational that we wouldn't have a business if that's all we did. There's too many markets where there's virtually no developers, and we're not going to use our balance sheet to support land bankers.So right now, the 50-50 is a little bit skewed towards our own development. I'll let Phil jump into that. That's moved closer to 60% to 70% internally developed here over the last year or so.

[Phillip Creek, executive]

Yes, Carl, just to stay on that a little bit. We like to own a 2 to 3 year supply of land based on current closing rate, say, with our closing run rate of about 8,000, we own about 23,000. So that's kind of where we are. And inside that 2 to 3 year supply, we like to have a 1 year of finished lots. And again, that's about where we are also. So we feel good about what we own, as far as off the books, tying up another year or 2 is fine. We have a little over 20,000 lots off the books. The risk dollars we have in that is about $75 million. It's about 8% of the value of the contracts. We believe kind of the best land bankers, the land seller. But again, every deal is a little bit different.Bob talked about job 1 is premier locations. Today, we are developing 70% to 80% of our own land, depending on the market. What we need to do, we really try to make as much as we can. The competitive -- the land area, a competitive advantage for us. We have spent a lot of time in the last couple of years on our land acquisition teams, our land development teams, helping sellers get land through zoning, through approvals before we take title to it. But we feel very good overall about our land position.And as we've said before, when you look at our 17 markets, we just opened our first community in Nashville in the last month. We're starting to get some things going in our Fort Myers/Naples area. So we think we have room to do 12,000, 13,000 units in our existing 17 markets. And we think that our land position is really in good shape for the next couple of years.

[Carl Reichardt, analyst]

Just the last one is, on the mix going forward between Smart Series and other product, if you look at your own lots plus your controlled lots in the future, if that's going to alter any meaningful way.

[Robert Schottenstein, executive]

I think it's going to go up a little bit more. We talked about this, it seems a number of times over the last 2, 3, 4, 5 calls like this. Remember when it was 25%, we said we thought it could get to 30% or 35%. Then when it got to 35%, we thought it could get to 40% to 45%. Then when it got to 40% to 45%, we thought it could get to 50% to 55%. It's at 50% to 55% now, we continue to really push with more affordable product. I mentioned in my remarks earlier that several years ago, it's probably been 3 or 4 years ago, frankly, when we really set out and focused on designing even more affordable product with narrower single-family, expanding our attached townhome product offering from, it was pretty good then. It's a lot more robust now.So I think that with all that, and just because of what's going on, I could see it getting up there to 60% or 65% at some point. When you look at our new communities and where things are headed, and we're getting better absorption. So even if the community mix stayed the same, the fact that the absorptions with the more affordable product are holding up better.Having said all that, our move up product is outstanding. It sells well, bears well, it margins well. I like the diversity. We don't have to put all our eggs in one basket, and we're not going to. So I like the mix. I like the small component of empty nester that we offer as well. I think we've sort of got the pieces in the right place. And -- but it could go up a little bit, Carl, just because of what's happening in the economy.And 55% of our buyers are first-time buyers now. And I think that's likely to -- if that continues to stay about that level or even go up a little fueled by millennial and Gen Zers, which it likely will be, that could also push that Smart Series mix number up.

[Phillip Creek, executive]

Interesting, Carl, is that last year, we opened a little over 100 new stores. This year, we're on target to open about 85, we've opened like 56 through the first 9 months. So if we end the year with 225 or so, 185 of them will have opened in the last 24 months. So again, that's been a great opportunity for us, not only location, product and price point, we're really trying to pay attention to affordability for sure.

[Operator]

And our next question comes from the line of Alex Barron at Housing Research Center.

[Alex Barrón, analyst]

Great job so far this year. Obviously, your leverage has come down significantly. You've built a nice cash balance. I mean, if things continue as they are, do you guys see the potential to increase the stock buyback activity, given that, I mean, I don't know what else you guys plan to do with the cash. But can you comment on that?

[Phillip Creek, executive]

Sure, Alex. And that's something, obviously, we watch very close. I mean, job 1 is always how the business is doing, what do we think the outlook is for the business. And again, we feel really good about that. We will be spending -- continuing to spend money on land. Year-to-date, we've spent about $600 million. We're spending a little more on land development. Right now, they are land purchases. So land spend will continue to take part of it. We did spend more on stock buyback in the third quarter than we did in the second, and we spent $25 million in the third quarter.And that's something we'll just continue to look at, because we do have a whole lot of liquidity, a little more cash than we thought. It is benefiting from improved cycle time and that we have been closing a few more houses than we thought we would. And again, we're hoping to catch up in the field. I mentioned before, right now, we have about 1,200 less homes in the field than a year ago. We do expect, we'll put probably a few more houses in the field in the fourth quarter than we did a year ago, and that will take some cash also. But the short answer is, we will continue to look at stock repurchases as part of what we do to our capital.

[Alex Barrón, analyst]

Yes, it seems very interesting, given that especially the market doesn't want to give you another builder's credit and the stock is trading below 1x book. So it seems like a great allocation of capital. But anyway, my next question is you guys mentioned that your sales went up, I think, north of 80% in September. I wasn't sure what the actual number was relative to August. So was that actually sequentially higher? Or it just looks bigger because of what happened last year? And if it was higher, was that because you guys did some type of sales events or like what drove that?

[Phillip Creek, executive]

Alex, as Bob said, the must in the quarter were pretty comparable. Last year, we only sold 1,300 homes in the third quarter. We sold about 650 in July and August and a little over 700 in September. We did open a number of stores towards the end of the third quarter. So I wouldn't say there was really anything big different month-to-month in there.

[Robert Schottenstein, executive]

No. I mean we did have some end-of-month promotion that we typically do every September around this time. I think it was largely new communities. So I don't think there's anything really more to read into that. It was an easier comp, also which skews that somewhat. But relative month-to-month, it was pretty close, certainly within 10%.

[Alex Barrón, analyst]

Got it. And if I could ask one more. Some builders are offering money to -- I mean, everybody some degree or others buying down the rates below market rates. But are you guys using more just money that you give individually to buyers to buy down the rate? Or are you spending more of the money on forward commitments? How are you going about lowering the interest rate for buyers?

[Robert Schottenstein, executive]

Well, I'm going to let Derek answer that, because he understands that a lot better than I do. But basically, the short answer is, it's all done through our mortgage operation in M/I Financial. We don't give the money to the buyer, and let them go market and figure out who to do business with. Derek, if you want to talk about it?

[Derek Klutch, executive]

Yes, sure, Alex. It's -- and Bob had mentioned earlier, it's really division-by-division, even community-by-community. And we do a combination of individual interest rate locks and forward commitments. And we work with the divisions, what it's going to take, what the market is looking for. We don't -- it's not a one-size-fits-all. We mix it...

[Robert Schottenstein, executive]

It's all done through M/I Financial.

[Derek Klutch, executive]

All done through M/I Financial. With the below market interest rates offered through our mortgage company.

[Alex Barrón, analyst]

And is that a large percentage of your buyers that are taking advantage of those types of promotions? Or are there still some people who would rather use the money for something else?

[Phillip Creek, executive]

But one thing I would add, Alex, is that when we price our houses, there's a certain amount always priced in for financing and closing costs. And again, that's a subdivision-by-subdivision decision. Some people need helping closing costs. Some people need rate bought down for different reasons.

[Derek Klutch, executive]

And as I mentioned earlier, we had an 86% capture rate in the quarter. So I think that shows that the majority of the buyers like to use the mortgage company for the lower interest rates.

[Alex Barrón, analyst]

Got it. Well, keep up the good work.

[Operator]

We have one further question in the queue. [Operator Instructions] And that next question comes from the line of Jay McCanless at Wedbush.

[James McCanless, analyst]

I think Derek, he may have just answered my first question, which -- what percentage of either closings or orders in the third quarter were people who use some type of financing incentives?

[Derek Klutch, executive]

We don't necessarily track that, but just generally, it feels like the vast majority are using the below market interest rate.

[Robert Schottenstein, executive]

It's got to be in the high-80s.

[Derek Klutch, executive]

Yes.

[James McCanless, analyst]

Okay. And then a couple of different questions on price. The first one, what percentage of communities were you able to raise or hold price this quarter? And how has that been faring in October?

[Phillip Creek, executive]

Jay, that's a really hard answer. Every subdivision is a little different. The communities that opened during the quarter, we feel very good. They performed a little better than our expectations. We track very careful what the margins are overall because that's the ultimate test, and our margins have really continued to be pretty strong. But as Bob said, I mean, demand is okay, it's definitely been impacted a little bit recently with rates getting up at that 8% range. We feel pretty good about our pricing and our margins, but may very well be some pressure in the next couple of quarters.

[Robert Schottenstein, executive]

Jay, knowing what we know at this moment, likelihood that we're going to have any kind of pricing power over the next number of weeks, I don't see it. I mean, right now, demand is a little choppy. I think it's going to be sit tight. Let's see how things are for a while, plus, we're entering into a normally -- as we get closer to, I can't believe it's almost here, but Thanksgiving, things start to slow down anyway. So I think right now, there's a little -- I don't see much pricing leverage right now. In other words, our ability to raise prices.

[James McCanless, analyst]

The second question I had on price. If you look at the Southern segment's average backlog price that went down from $543,000 last year to $503,000 this year. Is that shift lower permanent because of what you talked about with more attached product and more Smart Series? Or was that just kind of a 1 quarter anomaly and it should start to gravitate back higher?

[Robert Schottenstein, executive]

I think that we're very -- first of all, a large part of it is because of a greater mix of Smart Series in a number of those markets. And we're -- I don't know how much lower it will go. I think at some point, average price starts to level off. But I think it's -- that was not an accident. That was not something that, oh, my God, what happened. That's a result of very intentional new communities, more affordable product, more attached, more narrow single-family, trying to continue to offer what we think we do really well at even lower price points. Phil, I don't know if you have anything...

[Phillip Creek, executive]

Yes, [ group it. ] Jay, if you look, the backlog average sale price was $507,000 at June 30, it's $510,000 at September 30. I would expect that to come down a little bit next year as Bob said with more affordable product and those type of things. In particular, the mix gets to be San Antonio and Houston is our most affordable price points, again, as those divisions go up and down, some that impacts it. But throughout our divisions, again, we've townhome communities, attached townhome communities, I think we had 24 of them at the end of the first quarter. At the end of September, we had 30.We had 6 more attached townhome communities, and in general, those are more affordable price point. So again, we're trying to pay a lot of attention to that because primarily we are in the payment business, and we really want to watch affordability.

[James McCanless, analyst]

Understood. And so continuing on maybe a little bit of a look ahead to '24. Do you feel like you can still generate double-digit community growth? I know you're going to end up with, I think, like 15%, 20% growth this year. Should we expect something in that range for going into '24?

[Phillip Creek, executive]

Jay, we don't have any projections out there at this stage. But do we expect the average community count next year to be up over this year? The answer is, yes. I can't really hone in yet on a point in time because we do develop a lot of our own stuff and it's taken a little more time to get things open. But we do expect average community count to be up next year compared to this year.

[Robert Schottenstein, executive]

Jay, we're looking to grow the business. We're not going to get our leverage out of whack. As we want to keep our leverage really low. We're not going to start getting our land owned versus optioned out of whack. That's already been addressed during this call. But our goal is to grow the business and to continue to gain market share. That's going to take more communities.

[Operator]

Thank you. And as there are no further questions in the queue at this time, I'll hand the floor back to our speakers for the closing comments.

[Phillip Creek, executive]

Thank you for joining us. Look forward to talking to you next quarter.

[Operator]

This now concludes the conference. Thank you all very much for attending. You may now disconnect your lines.