Klaviyo Inc
NYSE:KVYO
During the last 3 months Klaviyo Inc insiders bought 100.5k USD , and sold 66m USD worth of shares. The stock price has dropped by 35% over this period (open performance analysis).
The last transaction was made on Apr 9, 2025 by Fagnan Jeff (Chief Executive Officer) , who bought 100.5k USD worth of KVYO shares.
During the last 3 months Klaviyo Inc insiders bought 100.5k USD , and sold 66m USD worth of shares. The stock price has dropped by 35% over this period (open performance analysis).
The last transaction was made on Apr 9, 2025 by Fagnan Jeff (Chief Executive Officer) , who bought 100.5k USD worth of KVYO shares.
Klaviyo Inc
Glance View
Klaviyo Inc., a name that's become almost synonymous with personalized email marketing, was founded in 2012 by Andrew Bialecki and Ed Hallen. Emerging from the bustling startup ecosystem of Boston, Klaviyo carved a niche by focusing sharply on helping businesses leverage data to create tailored customer experiences. The company's platform integrates seamlessly with e-commerce giants like Shopify and Magento, gathering invaluable data from client websites to tailor marketing engagements based on user behavior. With the increasing digitization of commerce, Klaviyo's solutions have swiftly become indispensable for businesses looking to maintain meaningful customer connections online. The company prospers by offering a sophisticated suite of products that enable businesses to automate and personalize email and SMS marketing campaigns. This approach lowers the barrier for small and medium-sized businesses to execute marketing strategies typically reserved for larger corporations with substantial budgets and technical expertise. Through a subscription-based model, Klaviyo monetizes its services by charged tiered rates based on the number of contacts a client wishes to engage. This model not only scales with a business's growth but also ensures a steady revenue stream for Klaviyo, enabling continuous reinvestment into the refinement and expansion of its platform. As brands continue to seek deeper customer engagement in an ever-competitive landscape, Klaviyo stands at the intersection of technology and strategy, offering the tools needed to transform data into action.
What is Insider Trading?
Insider trading refers to the buying or selling of a company’s stock by individuals with access to non-public, material information about the company.
While legal insider trading occurs when insiders follow disclosure rules, illegal insider trading involves trading based on confidential information and is prohibited by law.
Why is Insider Trading Important?
It isn't a coincidence that corporate executives seem to always buy at the right times. After all, they have access to every bit of company information you could ever want.
However, the fact that company executives have unique insights doesn't mean that individual investors are always left in the dark. Insider trading data is out there for all who want to use it.
Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise.
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