Herc Holdings Inc

NYSE:HRI

Earnings Call Analysis

Herc Rentals' Resilient Growth and Expansion

Herc Rentals showcased double-digit growth with a 12% increase in equipment rental revenue, even overcoming hits from an entertainment sector strike that, excluding the affected Cinelease business, would have seen rental revenue jump by 16%. Adjusted EBITDA soared by 18%, or 24% sans Cinelease, with margins slightly affected by a shift toward lower-margin used fleet sales. As supply chains stabilized, Herc also began updating its fleet. Notably, the company pursued strategic growth through acquisitions and expansions, adding 42 locations to its network and developing a new operating system, E3OS, to refine service delivery. Additionally, Herc is eying further expansion in 2024 with around 30 new greenfield locations and a repositioning of used equipment sales towards more lucrative retail markets.

Herc Rentals Achieves Record Growth in 2023

In a resilient display of performance, Herc Rentals delivered a year of robust double-digit growth, highlighting 2023 as a period of record financial achievement. Equipment rental revenue increased by 12%, complementing the significant growth realized in the previous year with pricing strength of nearly 7%. This growth was vital in offsetting inflationary pressures and was supported by Herc Rentals' ability to navigate through sectors with the highest opportunities, such as healthcare, education, and transportation. Despite the challenges posed by the entertainment industry's labor strikes, the company's diversified market approach minimized the impact on rental revenues.

EBITDA Soars as Fleet Disposals Grow

Adjusted EBITDA for Herc Rentals soared to new heights with an 18% increase compared to the prior year, reaching a record, even when accounting for the exclusion of Cinelease. This impressive growth was partially propelled by a significant uptick in lower-margin fleet disposals, which rose by more than 150% over 2022, as the company took advantage of a recovering supply chain to refresh its fleet.

Expansion and Digital Innovation Drive Customer Satisfaction

Herc Rentals' strategy in scaling their business incorporated 12 strategic acquisitions, totaling 21 locations, and the opening of 21 greenfields. Investment in high-margin ProSolutions fleet and innovative digital capabilities resulted in new project wins, particularly with national accounts. The company's focus on employee satisfaction, as measured by the Net Promoter Score, aligns with their service ethos, asserting that happy employees lead to satisfied customers.

Looking Forward to Growth in 2024

With a reinforced foundation and a clear vision for the future, Herc Rentals aims to seize opportunities for growth in the coming year. The focus is on mega projects and enhancing market share through acquisitions and 30 additional greenfields. Fleet efficiency remains a priority, with an intent to shift the used equipment sales channel mix towards higher returns. The implementation of the new operating system, E3OS, is set to improve value delivery, operational differentiation, and customer service.

Fleet Investment and Sales for 2023 and 2024

The investment in fleet during 2023 adjusted to the recovery in supply chains, with fleet purchases in-line with the previous year and a plan in place for 2024 to spend between $750 million to $1 billion on new fleet purchases. These investments will support the demand from greenfields, market expansion, and emerging mega projects. Herc Rentals also plans for used fleet sales to occur more traditionally in the first and fourth quarters of 2024.

Local and National Account Growth Targets

Local accounts, representing 57% of rental revenue, expanded through acquisitions and greenfields strategy, focusing on infrastructure, maintenance and repair, and utilities. National accounts also grew, attributing their success to sales organization by verticals and federally funded projects. The company aims for a long-term 60-40 revenue split between local and national accounts.

Herc Rentals is Poised to Outgrow the Market

Diversification and positioning in high-demand segments and geographies, bolstered by federal and private funding, sets Herc Rentals on a trajectory to outpace the estimated 6.5% growth of the rental market. These strategic growth drivers ensure resilience and expansion in the equipment rental market.

Revenue Growth and Margin Expansion Strategy for 2024

To drive further revenue growth and increase profit margins in 2024, Herc Rentals will capitalize on mega projects, sustain robust pricing through proprietary tools, and optimize fleet efficiency. Greenfield development and acquisitions will supplement scale-building efforts. Herc Rentals' ProControl NextGen and E3OS systems will enhance customer experiences and secure the company’s position as the preferred equipment rental supplier.

Stable Dividends and Strong Industry Growth Prospects

Herc Rentals raised its annual dividend by 5% to $2.66 per share. The primary end markets show strong growth prospects, with a 6.5% projected increase in North American rental industry revenue. Investments will focus on net fleet CapEx between $500 million to $700 million, supporting a 7% to 10% organic equipment rental revenue growth. Adjusted EBITDA is estimated between $1.55 billion and $1.6 billion, marking a year of 6% to 9% profitable growth. The guidance forecasts overperformance against the market growth projection, leveraging a resilient young fleet and flexibility in market conditions.

Earnings Call Transcript 2023-Q4

[Operator]

Good morning. My name is Brianna, and I will be your conference operator today. At this time, I'd like to welcome everyone to the Herc Holdings, Inc. Fourth Quarter and Full Year 2023 Earnings Call. Please note that this call is being recorded. [Operator Instructions] I will now turn the call over to Leslie Hunziker. You may begin your conference.

[Leslie Hunziker, executive]

Thank you, operator, and good morning, everyone. Welcome to Herc Rentals fourth quarter 2023 earnings conference call and webcast. Earlier today, our press release and presentation slides were furnished and our 10-K was filed with the SEC. All are posted on the Events page of our IR website. Today we're reviewing our fourth quarter and full year 2023 results with comments on operations and our financials, including our view of the industry and our strategic outlook. The prepared remarks will be followed by an open Q&A. Now let's move on to our safe harbor and GAAP reconciliation on Slide 3. Today's call will include forward-looking statements. These statements are based on the environment as we see it today and therefore, involve risks and uncertainties. I would caution you that our actual results could differ materially from the forward-looking statements made on this call. You should also refer to the Risk Factors section of our annual report on Form 10-K for the year ended December 31, 2023. In addition to the financial results presented on a GAAP basis, we will be discussing non-GAAP information that we believe is useful in evaluating the company's operating performance. Reconciliations to these non-GAAP measures to the closest GAAP equivalent can be found in the conference call materials.A replay of this call can be accessed via dial-in or through the webcast on our website. Replay instructions were included in our earnings release this morning. We have not given permission for any other recording of this call and do not approve or sanction any transcribing of the call. Finally, please mark your calendars to join our management meetings at three conferences this quarter: JPMorgan's high yield conference on February 27 in Miami; Evercore's Industrial Conference in New York on March 5 and Bank of America's Industrial Conference in London on March 20.This morning I'm joined by Larry Silber, President and Chief Executive Officer; Aaron Birnbaum, Senior Vice President and Chief Operating Officer; and Mark Humphrey, Senior Vice President and Chief Financial Officer.I'll now turn the call over to Larry.

[Lawrence Silber, executive]

Thank you, Leslie, and good morning, everyone. Please turn to Slide number 4. 2023 was another year of double-digit growth for Herc Rentals. We delivered record level financial performance across the board. Equipment rental revenue grew 12% on top of 34% growth in 2022. Strong pricing of nearly 7% supported the record top line performance and more than offset inflationary pressure. Demand remains resilient and our diverse end market mix sets us up to take advantage of the most robust sector opportunities like data centers, energy, semiconductors, transportation, health care and education, to name just a few. The diversification was important in 2023 as the shutdown of the studio entertainment business that resulted from the prolonged writers and actors strikes had an adverse impact on rental revenues. In fact, excluding our Cinelease studio entertainment business, rental revenue would have been up 16% year-over-year. By capturing an outsized share of market volume and focusing on rate growth and operating efficiencies, adjusted EBITDA hit a record high, increasing 18% over the prior year or 24% when you exclude Cinelease. Reported adjusted EBITDA margin in 2023 was impacted by substantially more lower margin used fleet sales. Fleet disposals at OEC increased more than 150% in 2023 compared with 2022.As the supply chain recovered in the first half of 2023 and backordered new fleet became available, we finally were able to begin rotating out of our oldest equipment. If we exclude Cinelease, adjusted EBITDA margin would have been 10 basis points higher year-over-year. Similarly, Cinelease represented a drag on ROIC of about 130 basis points in 2023. In October, you'll recall we announced plans to explore strategic alternatives for Cinelease. There's not a lot to share until the transaction is complete, but the process is underway and moving along the normal course.Now on Slide number 5, you can see that the successful execution of our growth strategies contributed to our outsized performance relative to the overall industry last year. As we continue to scale our business for sustainable growth, we invested in expanding our branch network by completing 12 strategic acquisitions with 21 locations, and additionally, opening up 21 greenfield locations in key markets in 2023. We also invested in our high-margin ProSolutions fleet to address growing demand, capturing cross-selling synergies and support new specialty locations. And our innovative customer-facing digital capabilities were the catalyst to several new project wins last year, especially at the national account level.In the fourth quarter, we conducted our annual culture and engagement survey. The results reflected an improvement in our employee Net Promoter Score that moves us further into the top-tier benchmark range. This is a metric I look at very closely with our managers. We recognize that our employees are the foundation of our company. They drive our success and high employee satisfaction correlates closely with high customer satisfaction. Finally, between fleet investments, strategic M&A, dividend growth and opportunistic share repurchases, I'm confident that Herc is allocating capital in the right areas and at the right time.Now let me talk a little about 2024 on Slide number 6 and how we're thinking about growth. Today, we're operating from a much stronger position than in any time in our history with better systems and processes, more diverse end markets, a broader portfolio of products, a growing branch network, economies of scale and a solid balance sheet. As one of the largest equipment rental providers with coverage across North America, our size, resources and operational excellence are giving us a significant advantage in the marketplace.Tactically, for 2024, we'll continue to capture mega project opportunities, focusing on those that A, benefit from our existing customer relationships; B, are opportunistic geographically or with potential new customers; and finally, are manageable within our bandwidth so that we can continue to deliver superior service. We'll also continue to focus on scale and market share growth, expanding our acquisition targets to the top 100 MSAs and opening roughly 30 more greenfields. As our strategies accelerate growth, it's imperative that we remain nimble, innovative and responsive for our customers. Our new operating system called E3OS is designed to ensure we're consistently delivering value throughout all areas of the company in a way that differentiates our service in the marketplace.A company-wide rollout plan for E3OS is in place and putting the tools into practice is an important goal for 2024. We'll also continue to shift our channel mix of used equipment sales into the higher-return retail market this year. Aaron will talk a little bit more about our progress on that front. Finally, fleet efficiency is a high priority for 2024 for our field operations team members who understand the role of continuous improvement in a best-in-class culture with the disruptions from the film and TV labor strikes and the out-of-season supply chain deliveries behind us, we see a clear path to delivering margin expansion and ROIC improvement in 2024. The foundation we have built is solid, and we're excited for the opportunities in the year ahead.With that, I'll turn it over to Aaron to take you through the fourth quarter operating details and provide some of the high-level operational drivers for this year. And then Mark will walk you through the fourth quarter financial metrics and share our targets for 2024. Aaron?

[Aaron Birnbaum, executive]

Thanks, Larry, and good morning, everyone. Our record fourth quarter results for revenue and adjusted EBITDA served as a great conclusion to a year marked by agile execution, geographic expansion and new account wins. I'm really proud of the way our team continues to focus on delivering superior products and services for our customers while executing well against our strategic growth initiatives. Execution starts with safety, and of course, safety is always at the core of everything we do. As you can see on Slide 8, our major internal safety program focuses on Perfect Days. We strive for 100% Perfect Days throughout the organization. In 2023, on a branch-by-branch measurement, all of our operations achieved at least 98% of days as perfect. Equally notable, our total recordable incident rate remains better than the industry's benchmark of 1.0, reflecting our high standards and commitment to the safety of our people and customers.On Slide 9, you can see that we're making great progress on our urban market growth strategy by expanding through greenfield locations and acquisitions. In 2023, we spent $430 million in net cash last year on 12 acquisitions, four of those transactions came in the fourth quarter, where we added seven acquired locations to our network on top of eight greenfield locations. For all of 2023, 42 new locations were opened or acquired, of which 26% were specialty locations, further expanding our high-margin offering and solution selling capabilities. As you know, we are focused on opportunities in high-growth markets that complement our current branch network and fit our strategic, financial and cultural filters.Moreover, many of the mega industrial projects being announced are in the geographies where we have focused our acquisitions and greenfield additions like Texas, Ohio, Arizona and in the southeastern United States. Our acquisition process is now a core competency, having successfully integrated 43 businesses with 88 locations into the Herc network since initiating the strategy in late 2020. We have efficiently onboarded these companies, teams, equipment, operations and customer accounts to rapidly add value to our operations. As a result of revenue synergies, we've been generating synergized multiples of approximately 3.5 to 4.5x. This gives us confidence as we explore and evaluate new opportunities in a robust pipeline. For 2024, we have earmarked another $500 million for acquisitions.On Slide 10, in addition to acquisitions, growing our core and specialty fleet through new equipment investments is a key strategy to expanding our share and keeping up with the increasing demand opportunities. You can see our fleet composition at OEC on the right side of the page. Total fleet is now a record $6.3 billion as of December 31, 2023. Cinelease fleet represents about 5% of the total. So when you exclude the Cinelease assets held for sale, our base fleet would have been about $6 billion at year-end. You'll note that high-margin specialty fleet represents approximately 24% of the total [indiscernible]. Excluding the Cinelease fleet specialty makes up about 20% of the total with plenty of room to continue to grow.When it comes to last year's fleet investments, after receiving a significant amount of backordered fleet in the first half of 2023 as the supply chain recovered, you can see we slowed our intake in the back half spending just 39% of the total annual investment versus 52% in the second half of 2022. Total fleet expenditures for all of 2023, including deliveries of the 2021 and 2022 backorder fleet were in line with overall 2022 spending. OEC fleet disposals last year were up 150%, reflecting the supply chain's ability to improve production levels, allowing for more fleet rotation into a healthy used equipment market. The Herc team did an outstanding job of working to close the timing gap between fleet growth and revenue growth last year. For used sales, we continue to gain traction on our retail channel capabilities, utilizing technology, training and sales force incentives to participate more in the higher return channel.The amount of fleet at OEC that we sold to retail customers was a record for the company in 2023. For 2024, we are planning to spend in the range of $750 million to $1 billion on new fleet purchases. That gross amount, along with last year's growth fleet purchases should provide for incremental demand from greenfields, general market expansion and the mega projects that are either underway or that we have high probability line of sight to. It should also cover about $550 million to $650 million of planned fleet disposals at OEC in 2024 based on our fleet age threshold by category class. This year's disposals are expected to follow a more typical cadence with used fleet sales weighted more towards the first and fourth quarters. We also expect new fleet deliveries to return to our more normal seasonal schedule ramping up in the second and third quarters, now the supply chain production capabilities have improved.Turning to Slide 11. Our fleet is well positioned to address the needs of large national accounts and local contractors operating in North America. Local accounts, which represented 57% of rental revenue in the fourth quarter are growing due to Herc's penetration through our acquisition and greenfield strategy as well as regional growth in infrastructure, education, facility, maintenance and repair and local utilities. Our national accounts are benefiting from general growth areas like data centers as well as the federally funded opportunities that are ramping up. Organizing our national sales reps by end market verticals is also elevating our capabilities and enabling us to increase our presence in underpenetrated end markets. Long term, we'll continue to target a 60-40 revenue split between local and national accounts.Turning to Slide 12. The equipment rental market is continuing to benefit from strong demand across a variety of end markets, customer segments and geographies in 2024, and this diversification provides for growth and resiliency. You can see here that Herc is positioned well for trending opportunities as the federal and privately funded mega projects, large infrastructure jobs and the domestic manufacturing build-out continues to gather steam. These mega projects represent the beginning of a multiyear flow of dollars into the industrial and infrastructure space. As one of the largest players in the rental industry, our fee capacity, digital capabilities, on-site management expertise and broad location network sets us up to outpace the rental market's projected growth.Finally, on Slide 13, our opportunities for driving revenue growth and increasing profit margin in 2024 are broad-based. We expect to continue to capture the ramp-up in the mega project tailwind to expand share. We are going to leverage proprietary tools, industry benchmark data in our value-added services to ensure pricing remains resilient. Larry told you that one of our priorities this year is optimally managing fleet efficiency, and that means that we're going to be laser-focused buying market, project and geography and allocating our fungible fleet to those locations with the greatest demand. Of course, we are also going to continue to build scale through greenfields and acquisitions. We have already completed our first acquisition in the new year and the pipeline remains strong. Several greenfield locations also have been identified for openings in the first quarter.We'll continue to leverage our industry-leading ProControl NextGen e-commerce, logistics and business management system this year to enhance customers' productivity and overall rental experience. And E3OS is another opportunity to standardize processes and elevate the customer experience. Being easy to do business with an expert and efficient at what we do will continue to make us the equipment rental supplier of choice. I want to thank team Herc for their commitment to operational excellence and safety. Their professionalism shows up in the execution of our services to our customers every single day. and they are a valuable differentiator for HERC.Now I'll pass the call on to Mark.

[W. Humphrey, executive]

Thanks, Aaron, and good morning, everyone. I'm starting on Slide 15 with a summary of our key metrics for the fourth quarter. Larry touched on the full year 2023 line items, so I'm just going to provide some color on the fourth quarter. For rental revenue, about 2/3 of the growth was organic and 1/3 came from acquisitions. DOE and SG&A as a percent of rental revenue improved 80 basis points in the quarter, supporting improvements in adjusted REBITDA margin and a flow-through of roughly 65%. The adjusted REBITDA margin of 48% was a 70 basis point increase year-over-year. Let's walk through some of the other key performance drivers on Slide 16. Here, you can see the rental revenue and adjusted EBITDA walk from 4Q 2022 to 4Q 2023. In the revenue chart, the roughly 5% increase year-over-year was made up of 5.8% increase in rate and a 9.4% increase in OEC fleet on rent. Mix was an offset of about 10%, reflecting the impact of Cinelease and higher equipment inflation. When it comes to revenue, the mix impact for inflation adjust the volume measured in OEC dollars to a unit increase year-over-year. Inflation accounted for approximately 50% of the mix impact.As we mentioned in October, the 2023 fourth quarter had a difficult comp due to Hurricane Ian generating rental revenue in the 2022 fourth quarter that was about 2x higher than typical weather-related events. Comparatively, 2023 had no major weather catalysts, resulting in a fourth quarter rental revenue headwind of approximately 3% year-over-year. Similarly, and as expected, dollar utilization of 40.9% in the 2023 fourth quarter was lower than the 43.5% a year earlier, primarily as a result of the drop-off in studio entertainment revenue, which accounted for 170 basis points of the year-over-year difference as well as the tough weather comp. In the fourth quarter, we also continued to rightsize the fleet with less onboarding of new fleet and higher rotations as is typical for the off season.Moving to the adjusted EBITDA waterfall chart on the right, profit benefited from higher rental revenue and significant leverage from lower operating expenses as a percent of revenue, but the studio entertainment's top line weakness on its fixed cost base was a partial offset, especially as we brought back furloughed workers at the end of the strike in November without the associated revenue ramp. Also, the 2022 fourth quarter benefit from Hurricane Ian on adjusted EBITDA was more than double a typical weather-related benefit and compares with no benefit in the 2023 fourth quarter. Adjusted EBITDA margin in the quarter was flat year-over-year, but up 50 basis points, excluding Cinelease, despite the typical drag from lower margin used fleet sales.Our summary financial results on Slide 17 excludes studio entertainment from both periods in order to give you a better sense of how well the base business performed in the recent quarter and full year. For example, rental revenue growth would have been approximately 300 basis points higher in the fourth quarter than the actual result and our already record level REBITDA margin was stronger by 90 basis points at 48.9% with a flow-through of 60.7%, which is more than 580 basis points better than the prior year. Full reconciliation of quarterly performance metrics, excluding studio entertainment can be found on Slide 28 in the appendix of our presentation.Shifting to capital management on Slide 18, you can see that we have no near-term maturities and ample liquidity to fund our growth goals as we continue to allocate capital to invest in our business and drive fleet growth into this cycle. We remain confident in our business model and are committed to increasing shareholder value. In the fourth quarter, we declared a quarterly dividend of $0.6325, which represents $2.53 per share for the year. Last week, we raised our annual dividend 5% or $0.13 per share to $2.66 per share. Net capital expenditures exceeded cash flow from operations in the year ended December 31, 2023, with cash outflows of $65 million before acquisitions. Our current leverage ratio at 2.5x is well within our 2 to 3x target range and in line with our expectations as we invest in growth.Moving on to Slide 19, you can see the continued strength in our primary end markets. In the upper left, the ARA estimate for 2024 North American rental industry revenue is $82 billion or 6.5% growth over 2023. On the bottom left is the Architectural Billings Index, which reported below 50 in December. It's not unusual to see the billings index be choppy in the back half of the year. We saw a similar trend in 2022.ABI is just one indicator of future construction activity. We will continue to monitor it in conjunction with other data points over the next 12 months. Two of our key markets are industrial and nonresidential construction. Combined, these markets reflect about 2/3 of our customer base and both are likely to outperform other consumer-driven end markets due to new mega private construction and as the reshoring of U.S. manufacturing capacity continues to gather steam.Taking a look at the industrial spending forecast on the top right, Industrial Info Resources is projecting the second highest level on record for 2024 at $408 billion on top of last year's peak $413 billion spend. In the lower right quadrant is Dodge's forecast on nonresidential construction starts. You can see in 2024, starts are estimated to increase 4% to $458 billion. The dotted line on both of these charts reflects growth over pre-pandemic levels. You can see that last year and the next 3 years are projected to be the strongest periods of activity that this industry has ever seen. Additionally, there's another $342 billion in infrastructure projects slated for 2024, that's a 7% increase over 2023.If you flip to Slide 20, you can see that our guidance highlights our plan to continue to outpace market growth again in 2024. As noted, guidance is presented on an organic basis and excludes the performance of Cinelease, which is held for sale and is expected to close in 2024. Our intention is for net fleet CapEx to be between $500 million to $700 million, supporting dollar utilization improvement and 7% to 10% organic equipment rental revenue growth. Used equipment disposals at OEC in 2024 will moderate by 20% to 30% versus the 2023 level. Last year's catch-up rotations allowed us to optimize our fleet age, and we like where we currently are sitting, 45 months.Our young fleet gives us advantages in the marketplace and flexibility if market conditions change. Our initiation of rental revenue guidance at 7% to 10% growth is intended to provide a reasonable range based on projected market growth, which is about 6.5% for 2024 as well as Herc-specific incremental opportunities from greenfields and the mega projects in our pipeline. We feel good about this range based on our current visibility, more experience with the pace of the mega project rollout, the return to more normal growth trends in the local market and, of course, feedback from our team in the field.While inflation on new equipment purchases for 2024 has moderated, it is impacting our total fleet by approximately 5%. We exited 2023 with a mid-single-digit price increase. For 2024, our goal is for pricing to offset any inflationary pressure. Benefiting from operating leverage, we estimate adjusted EBITDA will be between $1.55 billion and $1.6 billion, representing another year of profitable growth ranging from 6% to 9%.When comparing the adjusted EBITDA growth rate with the equipment revenue growth rate, the roughly 100 basis point difference is our expectation for a lower amount of used equipment sales versus 2023. Overall, the strong demand we're experiencing across the manufacturing, industrial and infrastructure markets, along with the stability that comes from industrial and commercial maintenance projects is consistent with an industry and an upcycle, and our guidance reflects that. We intend to continue to deliver strong financial metrics as we execute on our proven growth strategy.With that, I'll turn the call back to Larry.

[Lawrence Silber, executive]

Thanks, Mark. And now please turn to Slide 21. Everything we do starts with our vision, mission and values and a purpose statement that focuses on equipping our customers and communities to build a brighter future. We do what's right, we're in this together, we take responsibility, we achieve results, and we prove ourselves every day. With that, operator, we'll take our first question.

[Operator]

[Operator Instructions] Your first question comes from Steven Ramsey with Thompson Research Group.

[Steven Ramsey, analyst]

Maybe to start with on the local business, given it's a 60% revenue split for you guys. It looks like the growth may have slowed to the mid-single-digit range the past couple of quarters and recently talked about positive local markets growth, but a step down from prior periods. Maybe talk to the local market growth assumed for 2024 versus the national market growth and maybe where those two come in versus kind of the market outlook of 6.5%?

[Aaron Birnbaum, executive]

Yes, Steven, this is Aaron. Our investment in greenfield and the acquisition investments really is our strategy to grow our local market -- the density in those local markets. We see that as continue to be a growth vehicle for us in 2024. And our sales teams are very focused on acquiring new business for all of our branches every week that they're out there in the field talking to customers. So it's a big part of our strategy, and we think that will continue throughout the entire year.

[Steven Ramsey, analyst]

Okay. Helpful. And then just thinking over the past couple of years, pricing was strong in both years and you executed on $470 million of acquisitions averaged out with a similar kind of pace for this year expected. What I'm getting at is how does the impact of bringing in these new acquired companies contribute to your pricing over the past couple of years? And how do you expect that to impact pricing in 2024?

[Aaron Birnbaum, executive]

Yes. I mean, I think generally speaking, our acquisitions are sort of revenue-based synergies, right? So typically, [ time ut, pricing, et cetera, are probably below that of the consolidated numbers. So there's opportunity and that's what we see is opportunity as we think about those acquisitions, I think it probably takes on hold probably a year or so to get their pricing up to the consolidated sort of Herc pricing all-in, Stephen.

[Operator]

Your next question comes from Rob Wertheimer with Melius Research.

[Robert Wertheimer, analyst]

My first question is just on your ability to get more out of the fleet. There's a lot going on with Cinelease and with COVID and the equipment is coming off schedule and things like that. But where are you this year, in 3Q and 4Q, versus what you thought you could do on time utilization? And then embedded in the guide and/or just in general, are you at a normalized level now? Do you have room to improve that off of the disrupted this year with the equipment coming at different times? Just talk about time ut for a minute, if you're willing to.

[Aaron Birnbaum, executive]

Yes. Great question. I think when you think back over the last couple of years, right, 2022, too hot, supply chain dynamics in 2023. If you kind of think about those as the goalpost, I think our drive for 2024 is to be somewhere in the middle between those 2 years. And I think that's sort of where and what Aaron was talking about when we think about fleet efficiency. I think the other point that I would make is when you look at our in-fleet average fleet for 2023, you really have about $250-or-so million of fleet to put to work. So that's embedded in your fleet by 2023, but we're almost thinking about that more along the lines of 2024 fleet by as we put that fleet more efficiently to work in 2024.

[Robert Wertheimer, analyst]

Okay. That's super helpful. And this one may be a bit of an oddball, but that inflation factor is pretty high. And one of the things we thought was a bit of a positive is that the industry needs to get price or rental rate. And then to the larger companies, you guys have plenty of cash flow so you can spend on fleet. Smaller companies, private companies may have lower margins and probably need to price even more in order to grow. You guys look at a lot of acquisitions. You've done a lot of acquisitions. What are you seeing on your regionals and locals on their ability to grow fleet in real terms, do you see what I mean, in this kind of equipment inflation environment?

[Aaron Birnbaum, executive]

Yes, Rob, it's Aaron again. The acquisitions that we've been involved with, it took them a while to get their fleet, right? So they might have order fleet in 2020-'21, it took them a long time to get the fleet. They finally did start to get their fleet, but the pricing they were paying was very elevated. And I think they had sticker shock and they were slow to adopt the fact that they have to get a higher rental rate. But in most cases, they don't have the systems or the diligence to do it. So they're just kind of trying to find that kind of muscle memory to execute there. But often, their customer base was accustomed to a certain type of price point. So I think it was a challenge for them, but the fleet finally started to come in for them, but the pricing dynamics that we're really clipped with, they really were struggling with.

[W. Humphrey, executive]

Rob, the other point I would make there, too, right, is that elevated pricing on their end and then elevated interest rates to pay for that elevated pricing, I think, does support a disciplined and healthy pricing environment for 2024.

[Operator]

Your next question comes from Jerry Revich with Goldman Sachs.

[Jerry Revich, analyst]

I'm wondering if you could just expand the discussion on Cinelease, obviously, we're divesting the business. The shortfall versus guidance in the midpoint for the fourth quarter, can you talk about how much of that was Cinelease -- and obviously, we'll see what the proceeds are. But given the good free cash flow this year, plus the potential proceeds, should we be thinking about deleveraging versus M&A that's higher than the $500 million. And then the last one I'll glue in there on a related basis is, given the drag on dollar utilization from Cinelease, is it fair to think about just the natural tailwind to dollar utilization of about 1 point to 1.5 points, '24 versus '23 as the assets come out of the fleet?

[W. Humphrey, executive]

All right. There was a bunch there, Jerry. I'll try to unpack all of those. First, in terms of sort of the overall impact of Cinelease the business in 4Q. If you just want to -- and I guess maybe first, Page 28 through 32 in the deck has sort of the split by quarter with and without Cinelease. But when you just look at 4Q on a standalone basis, there was about, just call it, $15 million of EBITDA impact year-over-year that sort of fell through the bottom of the business from a Cinelease perspective. And I think quite honestly, when you think about that from a dollar ut perspective, dollar utilization impact in 4Q is probably 170 basis points, give or take. And I think that it is hiding some of the core performance of the business. And so that's one of the reasons, Jerry, that we're going to guidance in 2024 sans Cinelease. So it may take a little bit of updating models and the like, but we think sort of getting a like-for-like view at the core level is the right way to look at it. So that does mitigate some of your dollar ut variance when you sort of adjust to the dollar utilization of the core for 2023, there isn't as big a jump there once you take Cinelease out.

[Lawrence Silber, executive]

As far as utilization of the proceeds from the business when it's completed, we'll initially go to pay down our ABL and reduce our exposure there. And then we'll -- it will sort of roll into our normal use of capital in the business.

[Jerry Revich, analyst]

Okay. Super. Can I just ask one more on the pricing cadence, normally in the industry in October, we get a sequential price increase and we give some back in November and December. Mark, can you just talk about how that looked this year and what pricing looked like into January, if you can comment sequentially?

[W. Humphrey, executive]

Yes. No, good question, Jerry. I mean, obviously, we posted a 5.8% for the quarter, that reflected sequential pricing improvements each month of the fourth quarter. And that takes us -- as we exit January, we'll be in the mid-single-digit range. And I think the only other point I would make is we've stated that our goal is to negate the inflationary impact of the fleet through pricing, and that's the goal for 2024.

[Operator]

Your next question comes from Seth Weber with Wells Fargo.

[Lawrence Stavitski, analyst]

This is Larry Stavitski on for Seth this morning. I just want to ask about your traction into the mega projects, specific what's your visibility into the project pipeline? How does that compare to a couple of years ago? And if you could talk about some of the geographies that these projects are in and the competitive process, if you will?

[Aaron Birnbaum, executive]

Yes. Larry, the mega arena is still plenty of starts coming out every month. It's healthy. You see kind of give and takes on start dates, sometimes there's challenges with getting the labor, some of the permitting. But I mean, there is plenty of big projects in all the sectors we talked about coming out. And we see that. We track that on a monthly basis. And I would say it's a super healthy environment for that. It seems as though many of that were kind of talked about over the last 12 months are coming at starts right now in the first quarter of this year. So I think it's a very vibrant, strong environment for the mega arena.

[Lawrence Stavitski, analyst]

Okay. Got you. And you guys talked about supply chain loosening up, but still some constraints with some AWP pieces. Can you elaborate a little bit more on that? And what your expectations are for '24? Are we still expecting to see some holdups there?

[Lawrence Silber, executive]

Yes. Great question. I'd say, by and large, vast majority of the supply chain is back to normal or near normal kind of operating metrics somewhat similar to 2019. In the access area, meaning aerial work platforms, in particular, reach forklifts, the major vendors that we deal with are -- still have extended lead times. They've come in a bit and are certainly more reliable on when they give us delivery dates but we're still not going to be able to get everything we'd certainly like to get for this season. So we're somewhat hopeful in our discussions with them that as their, what I'll call, close plants, meaning their plans that have put in place in Latin America or Mexico, in particular, will improve and come back stronger. We'll have a better supply resource from them, and we're looking forward to that improving. But we'll operate with some constraints in that area for all of 2024.

[Operator]

Your next question comes from Neil Tyler with Redburn Atlantic.

[Neil Tyler, analyst]

One more from me, please, at least around the CapEx guide for next year. I wonder if you could sort of fit that into the medium-term framework on CapEx that you provided back in September. And the sort of cadence you're anticipating for 2024, trying to drive together sort of your answers to some of the previous questions around the end market outlook and the opportunity for better time ut and how all of those things are sort of have influenced your thoughts in the intervening 4 or 5 months since you gave the medium-term guidance?

[Aaron Birnbaum, executive]

Yes. I mean I think you start with 7 to 10 rental revenue guide, right, and sort of that that takes you into your fleet needs for the year, knowing full well that we've got fleet efficiency gains that we're looking for, both from the in fleet as well as from a time utilization perspective. So I think the guide implies that $750 million to $1 billion of gross CapEx spend. That's not -- and we're not saying that that's the end-all be-all, we will update you if things change. And so the last part of your question, Neil, was around what --

[Neil Tyler, analyst]

Well, just really, I suppose it has the [indiscernible] space has the end market panned out broadly as you had anticipated it would. And sort of what looks like sort of lower CapEx expectations reflect more opportunities for efficiency than less optimism around the end markets.

[W. Humphrey, executive]

Yes. I don't think it's a statement on the end markets. I think it's more a statement on us wanting to obtain fleet efficiency. I would say demand is normalizing, end markets are strong. And so, I don't think it's anything more than us being prudent and diligent from a fleet efficiency perspective.

[Lawrence Silber, executive]

Yes. And I would add to that, Neil, with the OEMs becoming more normalized themselves and having shorter lead times, if there are spikes in demand, we can always get gear on a shorter interval or a shorter basis from a lead time perspective. Sometimes we can get it within a matter of days or weeks as opposed to months or years in the past. So our ability with a normalized OEM supply chain really helps any sort of moderations in the end-user market.

[Neil Tyler, analyst]

Got it. And then just to come back to the pricing outlook that you gave, and thanks for the help on the initiatives that you're able to apply to your acquired businesses. But in your experience, Aaron, I think you talked about the sort of sticker shock that some of those businesses had faced. Do you think that outside of -- is your sense that sort of outside of those businesses you've acquired in the sort of smaller end of the market, that the broader industry is sort of responding more constructively to upward cost pressure? Or is that only really when you come onboard that you see the changes take place?

[Aaron Birnbaum, executive]

No, I think it's -- everybody is trying to act in a disciplined manner. Everybody understands the cost of capital. And as Mark said, the markets are normalizing, but they're healthy and solid, but as far as getting the returns on capital, I think the entire industry is operating in a disciplined way.

[Operator]

Your next question comes from Ken Newman with KeyBanc Capital Markets.

[Kenneth Newman, analyst]

Just wanted to go back, Mark, I think you mentioned core dollar ut is probably the right way to think about modeling the business going forward just given all the moving pieces of Cinelease. I'm sorry if I missed this, but is there a way to think about how you think about the cadence for that metric as we move through the year? You put up 42% of change this last quarter. Does that approach a mid-40 number by the end of the year or is that just a little too difficult?

[W. Humphrey, executive]

No. I mean I think, obviously, the seasonality or cyclicality of the business within the year, right? Your 4Q -- 3Q and 4Q dollar uts will be the high watermark for the year. We finished this year at 42.5% sort of dollar ut core. And I think as we said and sort of anticipated in the guide is an improvement that average 42.5% will be improved in 2023 just from the fleet efficiency metrics that we're putting in internally.

[Kenneth Newman, analyst]

Got it. Okay. That's helpful. And then for my follow-up, this is more of a, I guess, more of an accounting question, just to clarify, so that we're all going to level set on the expectations. Obviously, Cinelease, I know it's kind of hard to pin down on the timing of when you expect to sell that asset. But I'm curious, just to clarify, we're not expecting to put that into discontinued ops here in the income statement for '24, correct?

[W. Humphrey, executive]

No, that's right. I mean, it will sit out there as available for sale. I think while GAAP is GAAP, and we'll report that way until we move it off our books, we'll have a more pro forma view of the core business as we walk into Q1 reporting as we're not providing Cinelease inside of our guide for 2024.

[Kenneth Newman, analyst]

So we should expect that if there was a recovery in centiles you would exclude any kind of impact, just to make it apples-to-apples with your guide?

[W. Humphrey, executive]

That's exactly right. We'll report on apples-to-apples.

[Operator]

Your next question comes from Mig Dobre with Baird.

[Mircea Dobre, analyst]

I want to go back to a question that Neil asked a moment ago on CapEx. I'm kind of trying to wrap my mind around what's baked into 2024 because I remember your target that you set out for 2026, implying a little north of $1 billion per annum of net CapEx. Obviously, you're guiding for something that's substantially lower. So I guess two questions here. Why is that happening first? And then, second, what are the areas where you're investing less than you did in 2023?

[W. Humphrey, executive]

Yes. I mean I think the guide -- the 3-year guide, right, was sort of set on a 10% to 14% average growth rate for that 3-year period, right? Our guide here is in that 7% to 10% range based on our current visibility into 2024. And so, I think correspondingly, if you think back to the overall guide from November at Investor Day, that was like a [ 3.3-ish ] sort of number over the 3-year period, and this is implying something more along the lines of $600 million to $700 million at the midpoint of the fleet guide. So that's really the difference there Mig is the 10% to 14% versus 7% to 10%, and it is year 1.

[Aaron Birnbaum, executive]

I think the second part of your -- Mig you had a second part of that question about where the areas we're investing less in. And we've mentioned previously in the last hour that the access aerial and material handling areas, we really can't get enough of the fleet that we want those -- manufacturers can't provide us as much as we want, as Larry mentioned. So we would take more if we could, but those are some of the areas where we just can't get as much as we want.

[Mircea Dobre, analyst]

So that would imply that maybe earthmoving or some other specialty areas is maybe where the lower investment is coming from?

[Aaron Birnbaum, executive]

No. No, just that if we could obtain more aerial access material handling, we would invest more there.

[Mircea Dobre, analyst]

Okay. I understand. Then sort of the final question for me is on the business mix itself. There's been obviously a lot of growth the past couple of years, and we're talking about infrastructure and we're talking about mega projects. But if I sort of look at your mix, national versus local, or even within contractors versus industrials versus your other verticals, there hasn't been much change that I can see. So I'm sort of curious, do you expect the business mix to continue to remain constant or would that change over the next couple of years in any way?

[Lawrence Silber, executive]

Look, we are trying to remain diversified and grow all of our verticals at a similar pace so that we're not dependent on any one segment of our business relative to if there's ever a downturn, or ever some type of an event that causes one to go down, we're going to be well balanced across the board in all of our verticals. So I don't think that implies anything other than a very balanced growth business that is able to be very nimble and adjust the marketplace dynamics and changes and take advantage of opportunities on hot markets.

[Operator]

Your final question comes from David Raso with Evercore ISI.

[David Raso, analyst]

On the net rental CapEx, right, as a percent of your rental revenue guide, it is the lowest we've seen in 10 years, except for the pandemic initial year. But when I look at the average of the last 4 years, right, including the guide in the prior 3, you're sort of back to normal, you're sort of back to, call it, 29%, 30% net rental CapEx to your rental revenue. So just to be clear, it sounds like you're saying, yes, we're just sort of normalizing it. And hey, it could go a little higher if we can get more aerials. But when we think about '25 and '26, should we still be thinking about net rental CapEx in that 25% to 30% of how you think about your rental revenue growth just for framework, just to make sure nothing has changed. And then also maybe I missed it. The used equipment sales, the margins for '24 that is baked into the guide, just curious how you're looking at those margins. And maybe if you could help us on the revenues, the used sales as a percent of OEC being sold.

[W. Humphrey, executive]

Yes. So I'll take the second one first. On the used equipment side, right, we sort of closed out the year with, I think, about $0.44 on every dollar of OEC from a disposal perspective. And I think if you sort of look through the guide, it's probably slightly north of that in the implied guide for 2024. And I think that's really coming about as we shift out of that auction channel into a more retail and wholesale focused sales mix. I think that's supportive of a slight increase from an OEC proceeds perspective. Does that make sense?

[David Raso, analyst]

Yes. And did I miss the margin comment on that? I apologize the margin assumption.

[W. Humphrey, executive]

Yes. I mean you've got -- you would have some slight increase in your margin. Obviously, as a percentage of your revenue in 2024, that number is going to go down, right? I'm selling somewhere between 20% and 30% last year. So you'll get some EBITDA lift there just from a mix perspective.

[Lawrence Silber, executive]

And let me sort of partially take the CapEx guide. You're absolutely correct, we're into a more normalized environment. And our visibility is very good now, certainly over the short term. And as our visibility improves and some of these mega projects and reshoring projects, they're multiyear projects, and they're going to ramp up over time. And we can always -- because the supply chain is much healthier than it's been over the last 3 years, we always have the ability to ramp up that CapEx intake as we experience improvements on the rental revenue side.

[David Raso, analyst]

Yes, I'm not trying to have you give a '25 CapEx guide. I'm just making sure I hear from you that this below 20% net rental CapEx to expect to rental revenues. It's below trend because you were above trend kind of normalized, but if I think about '25 and '26, just to get a sense of your confidence in the growth beyond '24, I was just curious if you're willing to say like, no, you should expect net rental CapEx in '25 in that normal 25% to 30% of whatever you think the rental revenue is.

[W. Humphrey, executive]

David, I don't think that's unreasonable. I think that's a reasonable assumption.

[Operator]

There are no further questions at this time. I will now turn the call back over to Leslie for any closing remarks.

[Leslie Hunziker, executive]

Thank you for joining us on the call today. We look forward to updating you on our progress in the quarters to come. Of course, if you have any further questions, please don't hesitate to reach out to us. Have a great day.

[Operator]

This concludes today's conference. You may now disconnect.