Enova International Inc

NYSE:ENVA

Earnings Call Analysis

Strong Quarterly Growth Sets Positive Outlook

In the third quarter, consumer business revenue surged by 26% to $348 million, with a 14% increase in consumer receivables, while the company's credit performance remained stable, supporting a solid net revenue margin of 58%. Total company originations hit a record $1.3 billion, and full-year 2023 revenue is anticipated to grow by over 20%. Looking ahead, revenue is expected to grow by 5-7% sequentially in the fourth quarter, with a net revenue margin forecasted between 55-58%, and adjusted EPS is projected to increase by 10-20%. The firm maintains a healthy liquidity profile and is focused on delivering long-term shareholder value through investment in its business, share repurchases, and senior note retirements.

Small Business and Consumer Segments Drive Revenue Growth

Small business activities have demonstrated robust growth, with revenue surging 13% from the previous quarter to reach $195 million. This upswing is reflected in the 17% increase in small business receivables, culminating in a total of $1.9 billion. Reinforced by small business originations amounting to $783 million, the vitality of this segment is conspicuous. Parallelly, the consumer business segment outpaced small business performance, marking a 26% increase in revenue that translates to $348 million. A more aggressive stance on consumer originations fueled a 21% year-over-year growth, leading to $479 million in consumer originations, with consumer receivables mounting by 14% to $1.2 billion.

Anticipating Sustained Revenue Escalation

Looking forward, expectations are set for a 5% to 7% sequential rise in total company revenue for the fourth quarter, priming the company for a full-year revenue growth exceeding 20% compared to the previous year.

Stable Credit Performance Underpins Profit Margins

The company maintained a strong credit profile in the quarter, with a consolidated net revenue margin of 58%, which aligns closely with the forecast near 60%. Anticipations for lifetime credit losses are poised for stability in the consumer portfolio and slight improvement in the small business segment, contributing to a 2-point increase in the consolidated company fair value ratio to 114%. Acknowledging the temporal nature of credit metrics influenced by portfolio seasoning, the company forecasts a net revenue margin for the fourth quarter of 2023 to oscillate between 55% and 58%.

Operating Expenses and Shareholder Value Initiatives

The third quarter saw operating expenses of $206 million, which is 37% of revenue. However, marketing efficiencies are expected to reduce marketing expenses to around the low 20% of revenue for the coming quarter. Operations and technology, as well as general and administrative costs, are anticipated to hover around 9% and 7% of total revenue, respectively, underscoring prudent financial stewardship. Meanwhile, the authorization of a new $300 million share repurchase program emphasizes the company's commitment to enhancing shareholder value.

Guidance for Adjusted Earnings Per Share Point to Upward Trends

Adjusted earnings settled at $48 million, or $1.50 per diluted share, a dip from the $57 million or $1.74 per diluted share in the previous year, due mainly to aggressive marketing and credit normalization in the small business portfolio. The company foreshadows a revenue increase of 5% to 7%, which is anticipated to translate into a 10% to 20% sequential growth in adjusted EPS for the fourth quarter, although these figures are contingent on customer payment rates and the mix of originations growth.

Earnings Call Transcript 2023-Q3

[Operator]

Hello, and welcome to the Enova Third Quarter 2023 Conference Call.

[Operator Instructions]

Please note, this event is being recorded. I would now like to turn the conference over to Lindsay Savarese, Investor Relations for Enova. Please go ahead.

[Lindsay Savarese, executive]

Thank you, operator, and good afternoon, everyone.

Enova released results for the third quarter of 2023 and ended September 30, 2023, this afternoon after market close. If you did not receive a copy of our earnings press release, you may obtain it from the Investor Relations section of our website at ir.enova.com. With me on today's call are David Fisher, Chief Executive Officer; and Steve Cunningham, Chief Financial Officer. This call is being webcast and will be archived on the Investor Relations section of our website.

Before I turn the call over to David, I'd like to note that today's discussion will contain forward-looking statements, and as such, is subject to risks and uncertainties. Actual results may differ materially as a result from various important risk factors, including those discussed in our earnings press release and in our annual report on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K. Please note that any forward-looking statements that are made on this call are based on assumptions as of today, and we undertake no obligation to update these statements as a result of new information or future events.

In addition to U.S. GAAP reporting, Enova reports certain financial measures that do not conform to generally accepted accounting principles. We believe these non-GAAP measures enhance the understanding of our performance. Reconciliations between these GAAP and non-GAAP measures are included in the tables found in today's press release. As noted in our earnings release, we have posted supplemental financial information on the IR portion of our website. And with that, I'd like to turn the call over to David.

[David Fisher, executive]

Thanks, and good afternoon, everyone. I appreciate you joining our call today.

I'll begin with an overview of our third quarter results, and then I'll discuss our strategy going forward. After that, I'll turn the call over to Steve Cunningham, our CFO, who will discuss our financial results and outlook in more detail. We are pleased to have produced another strong quarter with record originations and revenue driven by solid demand and stable credit. The scopeful execution of our team, combined with our world-class machine learning analytics and technology has allowed us to continue to do well in the current macroeconomic environment. While there's a lot of uncertainty in the economy today, both internal and external data lead us to believe that both our consumer and small business customers are navigating it well.

Inflation continues to moderate, while the labor market and wage growth continue to be very strong. And while prime and super prime borrowers are facing higher interest expense due to the increase in the Fed funds rate, we have not raised our pricing. As a result, we generated more than $1 billion in originations for the eighth straight quarter driven by growth in both our consumer and small business products, even as we balance growth and credit during this uncertain economic environment. Originations grew 13% sequentially to over $1.2 billion as we were moderately more aggressive with originations during the third quarter especially in our consumer businesses where Q3 consumer originations were up 19% sequentially.

We also generated strong revenue growth with revenue of $551 million equating to 21% year-over-year and 10% sequential growth. Adjusted EBITDA increased 5% year-over-year but was down 5% sequentially and adjusted EPS was down 14% year-over-year and 13% sequentially, lagging our expectations for the quarter. There were 2 primary drivers underlying the lower-than-expected EPS in Q3.

First, as I mentioned, we continue to lean into the solid demand and good credit metrics with increased marketing spend. And our marketing activities continue to be efficient with marketing at 21% of revenue compared to 22% of revenue in Q3 of last year. While marketing as a percentage of revenue declined year-over-year, it was slightly elevated compared to our expectations. Given the stronger-than-anticipated consumer demand we were seeing during Q3, we made the decision to increase our marketing spend to capture this demand at attractive unit economics.

Marketing spend is one of the levers we use intra-quarter, and we do so on a daily and weekly basis. As is evident from the strong origination growth we generated in the quarter, this was largely successful. However, much of the origination growth came late in the quarter, resulting us incurring the additional marketing expense, but not generating much incremental revenue in the period to offset.

However, these additional loans should drive additional revenue and income over the next few quarters. The second driver of the lower-than-expected profitability in Q3 was continued credit normalization in our SMB portfolio. Let me be clear, credit performance in that portfolio as a whole remains good.

However, as I mentioned, in each of the last 2 quarters, we did see slightly higher-than-expected default and vintages from the second half of 2022. As you would expect, our underwriting models adjusted based on this data and vintages since January of this year are back in line with our expectations. But since there is a 9- to 12-month emergence period for charge-offs in our small business products, charge-offs from those second half 2022 vintages were at their peak in Q3 of this year. We expected this and included in our forecast, but we're just off a bit in the timing as we thought a bit more would come in early Q4 and not late Q3.

The upside of this is that we now expect lower SMB charge-offs in Q4, particularly given that early stage delinquencies and vintages in this portfolio this year are well below those we saw in the late 2022 vintages. I also think that it's important to point out that while charge-offs from those 2022 SMB vintages were higher than our expectations. Those vintages still generated solid ROEs above our cost of capital.

So to be clear, Enova overall is in great shape, and we're feeling good about Q4 and next year. Our strong growth and solid credit metrics position us well for future success. We just misforecasted these 2 items this quarter. We've been very consistent with our forecasting, guidance and results over the last several years and we believe this quarter will prove to be an aberration. In addition, we continue to demonstrate the importance of having a diversified portfolio. As we discussed in the past, this diversification enables us to lean into products with the strongest unit economics, that's further resiliency to our balanced approach to growth.

In the third quarter, our small business products represented 61% of our total portfolio and consumer was 39%, roughly in line with Q3 of last year. Outside of our core products, we are now producing very strong growth in Brazil after a few years of adapting to changes in the banking regulations there. In Q3, we generated record originations, which were almost 300% higher than Q3 of last year. While still a small business for us, we are excited about the potential for this business going forward.

Before I wrap up, I'd like to spend a few moments talking about our progress and unlocking shareholder value. We've been very thoughtful about building a strong balance sheet and ended the quarter with nearly $1 billion in excess liquidity, which we believe gives us significant flexibility to accomplish this. As I mentioned on our earnings call last quarter, when we were looking at a number of possible alternatives, given the current economic environment and high interest rates, our near-term focus is to return capital to our shareholders through opportunistic stock buybacks.

As Steve will discuss in more detail, we are pleased to successfully complete the consent solicitation on our 2025 senior notes, which increased the amount of stock we are permitted to buyback under the terms of those notes. Following the successful consent solicitation, our Board of Directors has authorized a new $300 million share repurchase program, which is the largest in our history and equates approximately 20% of our outstanding shares at current prices.

Overall, we believe these actions will help us on our path to close the disconnect between our business fundamentals and our current valuation. Looking ahead, we remain committed to repurchasing shares and bonds but also continue to explore additional options to further unlock shareholder value. In sum, our flexible online-only business model, nimble machine learning powered credit risk management capabilities, diversified product offerings and solid balance sheet, position us well to continue to drive profitable growth, effectively manage risk and further unlock shareholder value.

With that, I would like to turn the call over to Steve, who will discuss our financial results and outlook in more detail. And following Steve's remarks, we'll be happy to answer any questions you may have. Steve?

[Steven Cunningham, executive]

Thank you, David, and good afternoon, everyone. We delivered another solid quarter of financial results, driven by record levels of quarterly originations and revenue. Our diversified product offerings, machine learning risk management algorithms, our strong balance sheet continue to allow us to nimbly lean into market opportunities to drive growth with strong unit economics while maintaining solid profit margins.

Turning to our third quarter results. Total company revenue increased 21% in the third quarter of 2022 to a record $551 million. The year-over-year increase in revenue was driven by the growth of total company combined loan and finance receivables balances, which on an amortized basis increased 15% from the end of the third quarter of 2022 to $3.1 billion at September 30. Total company originations this quarter rose to a record $1.3 billion. Small business revenue increased 13% from the third quarter of 2022 to $195 million as small business receivables on an amortized basis ended the quarter at $1.9 billion were 17% higher than the end of the third quarter of last year as small business originations totaled $783 million.

Revenue from our consumer businesses increased 26% in the third quarter of 2022 to $348 million. Consumer receivables on an amortized basis ended the third quarter at $1.2 billion or 14% higher than the end of the third quarter of 2022. As David mentioned last quarter, with the consumer demand and credit performance for scheme, especially in our line of credit products, we continue to be moderately more aggressive with consumer originations this quarter, which grew 19% sequentially and 21% from the third quarter of 2022 to $479 million. Consumer line of credit products comprised 74% of total quarter consumer originations and grew 21% sequentially and 82% from the third quarter of 2022.

Looking ahead to the fourth quarter, we expect total company revenue to grow between 5% and 7% sequentially, resulting in revenue growth for the full year of 2023 compared to 2022 in excess of 20%. This expectation will depend upon the level, timing and mix of originations growth during the quarter.

Now turning to credit, which is the most significant driver of net revenue and portfolio fair value. Credit remained solid in the quarter, resulting in a consolidated net revenue margin of 58% in the third quarter, which was generally in line with our expectations of around 60%. In addition, expectations for lifetime credit losses, which are reflected by changes in fair value premiums for our portfolios, remains stable for the consumer portfolio and improved slightly for the small business portfolio, resulting in a 2 percentage point increase in our consolidated company fair value ratio to 114%.

As we've discussed in previous quarters, quarter-to-quarter net charge-off rates, delinquency rates and net revenue margins for our portfolios are heavily influenced by the seasoning of origination vintages along their expected loss curves. As a result, these metrics may temporarily fall above or below typical ranges as we've seen for both our consumer and small business portfolios over the past year. It will be influenced by sequential changes in the growth and mix of originations arising from our typical origination seasonality as well as our balanced approach to growth in this macro environment. Total company ratio of net charge-offs as a percentage of average combined loan and finance receivables for the third quarter was 9.4% compared to 7.6% last quarter and 8.4% in the third quarter of 2022.

The net charge-off ratio for the consumer portfolio increased sequentially, settling at more typical levels from the low and unsustainable levels last quarter and was below the rate for the third quarter of 2022. Sequential and year-over-year changes in the net charge-off ratio for the small business portfolio were driven by the continued seasoning of that portfolio over the past year, as David discussed in his remarks.

Importantly, the consolidated portfolio delinquency rate at September 30 was relatively stable, reflecting a continued solid outlook of future credit performance. The percentage of total portfolio receivables past due 30 days or more was 7.9% at September 30 compared to 7.7% at June 30 driven by an increase in consumer delinquencies to more typical levels, offset by a decline in small business delinquencies.

Looking ahead, as recent vintages season along their expected loss curves and small business net charge-offs move lower, we expect the total company net revenue margin for the fourth quarter of 2023 to be between 55% and 58%. Future net revenue margin expectation will depend upon portfolio payment performance and the level of timing and mix of originations growth.

Now turning to expenses. Third quarter operating costs were driven by efficient marketing activity, supporting our strong sequential growth, the continued leverage inherent in our online-only model and thoughtful expense management. Total operating expenses for the third quarter, including marketing, were $206 million or 37% of revenue compared to $184 million or 40% of revenue in the third quarter of 2022. As David noted, third quarter marketing spend remained efficient, is in the higher end of our expected range and drove an acceleration in originations, especially later in the quarter.

Marketing costs increased to $117 million or 21% of revenue compared to $101 million or 22% of revenue in the third quarter of 2022. We expect marketing expenses as a percentage of revenue to range in the low 20% for the fourth quarter, but will depend upon the growth and mix of originations. Operations and technology expenses for the third quarter increased to $52 million or 9% of revenue compared to $46 million or 10% of revenue in the third quarter of 2022 driven by growth in receivables and originations over the past year.

Given the significant variable component of this expense category, sequential increases in O&T costs should be expected in an environment where originations and receivables are growing. It should be around 9% of total revenue. Our fixed costs continue to reflect our focus on operating efficiency and thoughtful expense management. General and administrative expenses for the third quarter increased only slightly to $38 million or 7% of revenue and $37 million or 8% of revenue in the third quarter of 2022. While there may be slight variations from quarter-to-quarter, we expect G&A expenses as a percentage of revenue of around 7% in the fourth quarter. Our solid balance sheet and ample liquidity gives us the financial flexibility to successfully navigate a range of operating environments and has allowed us to deliver on our commitment to driving long-term shareholder value through continued investments in our business as well as share repurchases and open market purchases and retirement of our senior notes.

We ended the third quarter with just under $1 billion of liquidity including $204 million of cash and marketable securities and $748 million of available capacity on facilities. The stable credit performance of our portfolio continues to allow us to attract new cost-effective funding.

Last week, we increased the capacity of our secured corporate revolver by $75 million to $515 million with no change in terms. During the third quarter, we acquired 693,000 shares at a cost of approximately $36 million. The recent bondholder approval of our request for additional share repurchase capacity under our 2025 senior note indenture and our confidence in the continued strength of our business relative to our current valuation.

Our Board authorized a new $300 million share repurchase program that will expire at the end of 2024. The new authorization replaces our existing authorization and following the retirement of our 2024 senior notes, will allow us to create even more meaningful opportunities to drive value for our shareholders. During the quarter, we also opportunistically purchased an additional $10 million of our 2024 senior unsecured notes in the open market.

We had $170 million remaining of the 2024 senior notes at September 30. We'll likely retire all remaining 2024 senior notes by early 2024. Our cost of funds for the third quarter was stable sequentially at 8.3% or approximately 180 basis points higher than the third quarter of 2022, primarily due to increases in SOFR over the same time period. We expect our cost of funds to remain at a similar level in the near term, but will depend primarily upon changes in SOFR.

And finally, we continued to deliver solid profitability this quarter with an adjusted EBITDA margin of 22%. Adjusted earnings, a non-GAAP measure, was [ $48 million ] or $1.50 per diluted share compared to $57 million or $1.74 per diluted share in the third quarter of last year.

As David mentioned earlier, our adjusted EPS was lower than expected for the quarter, largely due to our decision to lean into solid demand and good credit metrics with increased marketing during the quarter and the continued credit normalization in our small business portfolio.

To wrap up, let me summarize our fourth quarter expectations. We expect revenue to grow between 5% and 7% as we continue to focus on an origination strategy that balances growth and risk against the current macro environment. This should lead to continued stable credit, resulting in a total company net revenue margin between 55% and 58%. In addition, we expect marketing expenses as a percentage of revenue to be in the low 20%, O&T costs of around 9% of revenue and G&A costs of around 7% of revenue.

These expectations should lead to sequential adjusted EPS growth of 10% to 20% in the fourth quarter. Our fourth quarter expectations will depend upon customer payment rates and the level timing and mix of originations growth. Our third quarter results continued to demonstrate the ability of our team to deliver record levels of growth in revenue while maintaining solid credit and profit margins. Our strong financial position, diversified product offerings, flexible balance sheet, competitive position and new opportunity to return meaningful capital to our shareholders and is well positioned to deliver on our commitment to driving long-term shareholder value. With that, we'd be happy to take your questions. Operator?

[Operator]

[Operator Instructions]

Today's first question comes from David Scharf with JMP Securities.

[David Scharf, analyst]

A couple of things I wanted to drill down in. First, not sure if I've ever asked this before, but do credit trends in the small business asset class ever historically serve as sort of a leading indicator for consumer. I'm just thinking about if the local dry-cleaning chain is running into problems that might mean they have to lay off people 6 or 12 months later. Is there any correlation between the 2 segments in that regard?

[David Fisher, executive]

I mean it's not as correlated, it's not super correlated, but to the extent there is correlation, it's the other way around. So if the consumer falls on their face, small businesses are in big trouble. We saw that during COVID, but if the consumer is still spending and doing well, the small businesses tend to be a big beneficiary of that incremental spend.

We've talked about this before. The consumer has like somewhat fixed spending they have to do. They got to pay their mortgage or rent, they got to pay for their car. They got to pay for their phone, their electricity, their power, the gas like those all go to big companies, the big businesses, the incremental spend, do I take the dollars. Yes. Like I said, if anything, it's the other way around. If you see consumer really, really starting to struggle, small businesses are likely to come next.

[David Scharf, analyst]

Okay. Got it. And just drilling down a little bit into the guide, and I recognize it's a lot of variables. It's hard to nail it perfectly. The net revenue outlook, it seems to be trending a little more towards kind of the lower end of that 55 to 65 normalized kind of range. It's obviously below 60 for fourth quarter. Given that it sounded like some of your expected losses in SMB were actually more front-end loaded in the third quarter. Is this just a reflection of a bigger mix of new borrowers? So can you just give a little help on kind of what's behind maybe what seems like a little bit of a reduction in the fourth quarter.

[Steven Cunningham, executive]

Yes. I mean it's a good question. And I talked a little bit about it, just to set up in the commentary where in our portfolio and then at the consolidated level, as we are navigating the seasonality that we have in some of our portfolios or just some of the balance that we've been talking about, which can exacerbate some of that seasonality from period to period.

You can see us move around in the range. That doesn't mean that credit quality is worsening. And so I will just tell you like we can land in our typical ranges for consumer and for small business. So small business we talked about should improve quarter-over-quarter.

I would expect it to be in our typical sort of more normal 4% to 5% range and with consumer relatively stable. The seasonality that we've seen over the past couple of quarters and that we expect going into Q4 is going to be the difference. So if you take a look at the fair value of the portfolio, that's a little bit better indicator of what we're seeing in terms of the lifetime expectations after you consider the charge-offs and the remaining delinquency stocks and what we think the overall performance of the portfolio will be as it's tracking along its expected loss curve.

[David Scharf, analyst]

Got it. Last question. I guess it's bigger picture in terms of, obviously, the elevated demand kind of leaning in to meet more of that with marketing. How do you think about -- in this environment, just given some of the uncertainties and to the extent that, at least for a lot of your consumers, unemployment can't get any better.

Do you get us -- are you worried that there's market share that you're going to lose if you don't lean in as heavily that once you lose that borrower, you don't get a second crack at him. I'm just trying to get a sense of the broader kind of macro thought process because Enova does stand out among a lot of the companies we follow just in terms of the positivity towards customer acquisition, whereas a lot are stepping back.

[David Fisher, executive]

Yes. Look, I mean, it's a balance. We want to get every customer we can, but we don't want to be too aggressive and either spend too much to acquire those customers or build a portfolio of bad loans. And so that's the balance that we've managed super well over the last 10 years or so. We are comfortable pulling back when we need to because the flip side is way worse. It's better to lose some customers than to find yourself with the portfolio that's not looking so good. And given that the relatively short nature of especially -- well, even small business loans, both of them, the relatively short nature and especially on the consumer side where people don't -- they're not always borrowing. They're coming in and out of the market based on credit needs, onetime expenses, dislocations between their income and expenses that we have [indiscernible] the first time. So it's something we've gotten very good at over time and have learned that it's better to be a little bit more conservative than more aggressive in most market environments.

[Operator]

The next question comes from John Hecht with Jefferies.

[John Hecht, analyst]

I mean I guess sticking a little bit with the credit theme. Maybe can you talk about like payment rates and payment behaviors and even borrowing behaviors? And then beyond that, kind of what -- is there something like in terms of mix within the SMB category that may have influenced the kind of temporary pickup in losses and your comfort that they're going to decline into the fourth quarter?

[David Fisher, executive]

Yes. Let me talk at a high level and Steve will probably jump in with a couple of numbers. But let me be very clear. I tried to be in my script, I'll do it again. We look at payment rates every single day, every week, every month. And these loans that charge off at a higher rate than we've seen over the last few years, are all from the back half of 2022, like almost all of them. And we can see payment rates by vintage for all the loans since then.

So all this year, and if you look at those payment curves, every vintage this year is below every vintage last year. I mean it's the curve looks like a giant spread-out fan, which is what you -- when you're trying to improve is exactly what you want to see. Basically, each month this year is better than the month before when you're looking in on vintage curves. So was the mix -- was it a change in product, was it a change in competition? Just we got a little bit too aggressive with our originations in the back half really 3 or 4 months of 2022, kind of late Q3 into Q4. And the loss emergence period in the small -- on the small business products is kind of 9-ish months. And we knew that, and we tried to forecast it. And again, we were just off by a little bit in terms of the timing, kind of thought the hit we took in Q3 would be more spread between Q3 and Q4, kind of September to October.

If we weren't a public company, it wasn't calendar -- both in a calendar quarter, wouldn't think twice about it that they came like a couple of weeks earlier versus a couple of weeks later, but it did come in Q3 instead of Q4, and that's where we ended up. But when we look at the credit performance of the loans that we've originated over the last 9 months, they look very, very good and that makes us confident about Q4 and going forward.

And the only other thing I'll add that I did say in the script also is even those loans that had higher charge-off rates than we were forecast at the time we originated them, still positive ROEs. I mean we still make money on these loans, just not as much as we would have thought we would have made. But given the loss given the default in the loans we've originated since. So this year, right back, we expect to be right back at our target our earliest.

[Steven Cunningham, executive]

John, let me add a couple of things to think about as well. I mean if you look at the quarterly metrics, and I've talked about this before, you kind of have to look at those in combination with our fair values, which give a better view of the overall expectation of how we expect the portfolio to perform. So there can be some variability quarter-to-quarter. You can see our loss rate ticked up a touch above the 5% for the quarter for the reasons we talked about. Delinquencies came down -- and as we look out, the fair values of the portfolio actually ticked up a bit, which is reflecting the fact that a very large amount of the portfolio now consists of those vintages that David mentioned that are from early this year onward. So we expect that we're going to settle in at a more typical range from here as we've been adjusting. And obviously, we'll continue to adjust where we see uncertainty. But I think that's how you should think about from here how the credit quality should play out for the SMB boat.

[John Hecht, analyst]

Okay. That's very helpful. I appreciate that. And then maybe talk about kind of your a big buyback, I think that -- obviously, that will be appreciated by the shareholders. Maybe do you have some sort of -- is this going to be opportunistic? Is this going to be -- do you have a kind of cadence you're thinking about or some combination thereof?

[Steven Cunningham, executive]

So I think our Board authorized the program to run through the end of next year. And I think we'll be looking very seriously at how we have typically done in the past of using that authorization to opportunistically take shares out of the market. As you know, John, there's a number of different ways you can go about doing that. But I think overall, our plan is once we have the 2024 senior notes retired, we'll be very active in terms of trying to repurchase more actively than we have historically in the market.

[John Hecht, analyst]

Yes. Okay. And then any -- so obviously, you're leaning into marketing, leaning into growth, particularly in consumer, it seems like at this point, is I guess, sort of 2 basic questions on that. Number one is, is part of that because you're seeing more opportunity because others in the segment are pulling back? And then the second is -- just I'm always curious are you using pretty much the same channels of marketing? Or is there any changes to how you're deploying marketing spend?

[David Fisher, executive]

No. Nothing meaningful. No.

[John Hecht, analyst]

And then what about the competitive environment? Is that enabling this more proactive?

[David Fisher, executive]

Yes. Sorry, I forgot about that. First, I think the competitive environment is still pretty benign, like we've been talking about for a while. Nothing new on the small business side. I think -- we've seen, as we talked about competitors struggled liquidity, also a couple move more towards the prime space in SMB. And then in consumer, again, no new entrants lots of pulling back, lots of refocusing. So I would say pretty benign competitive environment on both sides.

[Operator]

[Operator Instructions]

The next question comes from Vincent Caintic with Stephens.

[Vincent Caintic, analyst]

First one on the marketing spend this quarter. First, just wondering in terms of the opportunities you're seeing, is it sort of -- more on the consumer side, more than the SMB or fairly equal, like what opportunities are you seeing for marketing spend? And then the direction of that marketing spend, is it sort of like direct mail or lead generation or already anything specific there?

[David Fisher, executive]

Yes. I mean, I think we saw opportunities in both small business. We're a little bit more conservative in kind of our in our originations during the first half of the year. So that probably resulted in seeing that more opportunity as we went into Q3. And on the consumer side, we've been getting more aggressive all year in the face of good demand and so very, very stable credit. And I think in Q3, we just saw a strong -- again, a strong consumer with super high employment rates, rising wages in a typical -- fairly good seasonal period that kind of hold back -- end of summer back-to-school season tends to be good from the consumer side. So you put that together, I think it was really very much demand-driven on the consumer side. And then in terms of marketing spend, we've gotten very, very good over the last 7, 8 years about having a balanced approach to marketing.

In the subprime consumer side, lead -- traditional lead providers our portion of the business, but not a majority like they were many years ago for us. We do a lot of direct mail. We do a lot of TV given our scale. We're one of the only players in the industry who is large enough to do TV at scale on the consumer side. And so really kind of all channels. On the small business side, still a lot coming through the wholesale channel through ISOs, but we continue to grow our direct channel. It's a very fast-growing channel for us. Direct is the same stuff as we do on the consumer side. So it's all stuff we know how to do TV -- TV, some direct mail, plenty of digital. And definitely, our experience on the consumer side has helped us grow that direct channel very quickly on the small business side.

[Vincent Caintic, analyst]

Okay. Great. Yes, certainly been seeing more advertisements on the CNBC lately. Yes, very effective. In terms of -- so leaning into marketing, a lot of opportunities there. You also have that big share repurchase authorization. If you could remind us in terms of the opportunities and how you decide between putting more capital towards loan growth opportunities versus your cheap stock updates.

[Steven Cunningham, executive]

Yes, sure. So first of all, we're not capital-constrained, so we can do it all. And when you think about when we've become indifferent based on what we think the value of our firm should be given our performance and our outlook versus making another loan. And then you move from there, we can become as aggressively as you can be legally every day. So we do have a method that we followed for many years. I would expect that we'll continue to -- at a minimum, continue to follow that with a larger repurchase program, and there's other -- there could be other opportunities as well to tackle a larger buyback program. But I think the key thing is we can continue to grow our business with meaningful rates and return capital to shareholders while generating good IRRs on all of it.

[Vincent Caintic, analyst]

Okay. Great. And last one from me, Steve, on the fair values continue to increase, which I presume it means that the risk-adjusted margins and the launch you're putting in continue to improve. I'm just wondering, since I get the investor questions, just what's built into that, the level of conservatism and the opportunities in terms of the ROEs that you're now able to generate in new originations.

[Steven Cunningham, executive]

Yes. So we don't -- I mean, as you can imagine, Vincent, we're not building in levels of conservatism in our fair value marks. We're trying to give the best view of the value of the portfolios based on the credit quality and a few other things that matter less than credit quality. But at the end of the day, it's about what we think the lifetime credit performance of those portfolios is going to look like and discount it back.

Obviously, with the short duration discounting doesn't matter as much. So I think the ROE hurdle rates that we've built in, that's kind of where they start to show up a little bit because the cash flows of the portfolios, the richer they become on a net basis. So more cash flow for a given level of loss will get you a higher fair value, all things being equal. So again, you can have some variations as I've talked about now for many quarters in your quarterly metrics from quarter-to-quarter, but our fair values have been fairly stable to ticking up over time, reflecting that higher ROE hurdle and the stability and credit that we've been pointing to now for some time.

[Operator]

The next question comes from John Rowan with Janney.

[John Rowan, analyst]

Just one quick question for me. Is -- just thinking around 10,000-foot view, is this the environment that you looked out when you chose to do fair value accounting, right? You've got others that are pulling back. And yes, you missed earnings because you spent a lot more on marketing, but you didn't get the double [indiscernible] of having to build allowances for an asymmetric type growth rate. Is this kind of the -- where the benefit comes in fair value that you can go after all these incremental customers that are not being -- that are not getting offers from other lenders who may be pulling back or whatever credit reasons or because they would have to build allowances. I'm just trying to take it through a little bit.

[David Fisher, executive]

Yes. I mean, I think you've really seen over the last 2 years as the books built back up following COVID. As the business is doing well, as we're growing and putting on good loans, the financial statements looks good because of fair value. And I'd say we have the Great Recession again and the book was bad, the financial statements would look bad. And that's what we would want everyone to see as opposed to under the old incurred method, when the business look crappy and originations were slowing, all of a sudden, you were making a lot of money by releasing provision, which never made a ton of sense to us. So yes, we've been happy that we've been able to really accelerate our originations over the last couple of years coming out of COVID and had financial statements that reflected the positive trends of the business.

[Operator]

This concludes our question-and-answer session. I would now like to hand the call back to David Fisher for closing remarks.

[David Fisher, executive]

Thanks, everyone, for joining our call today. We appreciate you taking your time, and we look forward to speaking with you again next quarter. Have a good evening.

[Operator]

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.