Brinker International Inc

NYSE:EAT

Earnings Call Analysis

Company's Optimistic Fiscal Outlook Amidst Growth

The company's labor model improvements align with sales growth, keeping expenses in check. Restaurant expenses increased primarily due to advertising and maintenance investments, yet sales leverage against fixed costs and efficiency gains in other areas buffered these. Interest expenses rose year-over-year due to refinances; operating performance enhanced cash flow, strengthening leverage ratios. Full-year EPS guidance was raised to $3.35 to $3.65 amid improved economics. Traffic trends are positive relative to the industry, and while price inflation is expected to moderate, some deleverage may occur next quarter. Revenue benefits are expected from additional marketing investment windows; the brand's strategy includes incremental advertising weeks and a CRM program in the forthcoming years.

Sales and Traffic Show Positive Signs Amidst Strategic Focus

The company achieved a promising start with a 6% comparable (comp) sales growth for the quarter, marking the fourth consecutive quarter of outperformance compared to the casual dining industry. This performance demonstrates the effectiveness of their strategic initiatives, focused on enhancing both guest and team member experiences and introducing profitable, sustainable traffic-driving activities. The company's traffic gap versus the industry has narrowed, even as they navigated the discontinuation of certain virtual brands.

Financial Performance and Guidance Updates

Revenue for the quarter totaled $1.012 billion with consolidated comp sales growth of 5.8%. Adjusted earnings per share (EPS) were $0.28, while adjusted EBITDA reached $72 million. As a result of this strong performance, the company has revised its full year EPS guidance upwards to a range of $3.35 to $3.65, indicating confidence in the remainder of the fiscal year.

Brand-Level Sales and Margin Improvements

At the brand level, Maggiano's reported a 2.6% comp sales increase, while Chili's saw a 6.1% sales growth, driven by strategies such as pricing adjustments and menu innovation. A significant improvement in restaurant operating margin was achieved, rising to 10.4% for the quarter from last year's 6%. This growth was supported by enhanced labor and food cost management, as well as a strategic reduction in discounting.

Investing in Advertising to Fuel Long-Term Growth

Looking forward, the company plans to increase its advertising presence with an additional four weeks during the third quarter. This change will ramp up their 'Wings on Air' from 21 to 25 during fiscal '24, helping to maintain the momentum in sales and traffic growth. The decision underscores the management's commitment to investing in marketing endeavors, aiming for sustainable long-term growth.

Cost Management and Operational Efficiency

The company is mindful of cost management, focusing on maintaining labor expenses in line with sales growth. They reported a stable scenario for hourly labor and wage rate inflation, with an emerging trend towards improved turnover. Additionally, increased restaurant expenses due to advertising were offset by sales leverage and cost controls in other areas.

Leveraging Position and Outlook

The improvement in cash flow, coupled with a disciplined approach to debt management, resulted in a favorable leverage position with a funded debt to EBITDA ratio of 2.3 times at the end of the quarter. The company aims to further reduce this ratio to around 2 times by the fiscal year-end.

Forward-Looking Statements

It's important for investors to note that some figures discussed may be forward-looking statements. These are based on management's current expectations and may differ from actual results due to various risks and uncertainties detailed in the company's SEC filings and press releases.

Earnings Call Transcript 2024-Q1

[Operator]

Good day, and welcome to the Q1 F '24 Earnings Call. At this time, all participants have been placed on a listen-only mode. The call will be open for questions and comments following the presentation.It is now my pleasure to turn the floor over to your host, Michael Ware, Vice President of Finance and Investor Relations. Ma'am, the floor is yours.

[Mika Ware, executive]

Thank you, Holly, and good morning, everyone, and thank you for joining us on today's call.Joining me today are Kevin Hochman, our Chief Executive Officer and President; and Joe Taylor, our Chief Financial Officer. Results for our first quarter were released earlier this morning and are available on our website at brinker.com. As usual, Kevin and Joe will first make prepared comments related to our strategic initiatives and operating performance. Then we will open the call for your questions.Before beginning our comments, I would like to remind everyone of our safe harbor regarding forward-looking statements. During our call, management may discuss certain items which are not based entirely on historical facts. Any such items should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such statements are subject to risks and uncertainties, which could cause actual results to differ from those anticipated. Such risks and uncertainties include factors more completely described in this morning's press release and the company's filings with the SEC.And of course, on the call, we may refer to certain non-GAAP financial measures that management uses in its review of the business and believes will provide insight into the company's ongoing operations.And with that being said, I will turn the call over to Kevin.

[Kevin Hochman, executive]

Thanks, Mika, and good morning, everyone. Thank you for joining us as we recap another quarter of progress against our long-term strategy.For the first quarter, we delivered a 6% comp sales growth, which is Chili's fourth consecutive quarter of outperformance versus the casual dining industry, our focus on improving the guest and team member experience while launching profitable and sustainable traffic driving initiatives continue to increase momentum on our business. And importantly, our traffic gap versus the industry narrowed throughout the quarter despite the discontinuation of Maggiano's Italian Classics virtual brand and cycling through the deep discounting on the remaining virtual brand, It's Just Wings. This traffic progress demonstrates the improving strength of our core Chili's business. Our investments both in the guest experience and marketing are working according to plan. Our data shows we've steadily gained share of wallet over the past 4 quarters across all dayparts, particularly dinner and across all income groups with higher income households growing the fastest.As we move further into the fiscal year, we anticipate delivering sustained traffic growth ahead of the industry. Currently, we're on air with our third wave of advertising since restarting campaigns in March, and we continue to be encouraged by the sales results. We're on air where people are watching and consumers are responding well to our unbeatable $10.99 platform, which delivers a complete value that gives us a competitive edge in the current consumer environment. As we moved into October, we accelerated traffic growth versus the industry and delivered positive Chili's traffic for the month. We believe advertising superior value, delivering an improved guest experience and continuing simplification is the best plan to deal with any economic headwinds. We'll continue to monitor it closely and make sure we have the best possible plan to sustainably grow market share.Now let's talk about menu progress. Last quarter, I gave you an early update on our Chicken Crispers relaunch, 1 of our core 4 platforms. Since then, we also introduced our Nashville Hot Crispers. And with the new lineup in market for over a quarter, we have a better line of sight to its performance, through recipe simplification, selling larger piece counts and pricing behind improved sauce and side innovation, the average Crisper food cost as a percentage of sales has moved from 23% to 20%, and we are now selling 40% more Crispers. A much bigger business with lower food costs and better margins is a great result. It shows what this business can do with a focus on core innovation, and this initiative is a big driver of our improved financial performance this quarter. Last quarter, we also gave you an update on the new bar menu launched in late August, which featured new premium market leaders and introduced our It's Just Wings brand to the Chili's bar and dining room. While it's still early, the results are promising. We're seeing mix move into the new premium margaritas, and we are seeing guest trade out of 3 for me and into full-price wings and Crispers, which is improving both sales and margins. More hard at work is the next label Core 4 improvements, and we look forward to sharing more details in the coming quarters.The momentum in our results doesn't happen without strong stable leadership in our restaurants. Through our efforts to simplify the menu and operations, we've made significant progress making our operators' jobs easier and more rewarding. As a result, we've lowered our 12-month manager turnover now to 24%, which is 14 points better than the industry. When you improve manager turnover, you would expect hourly turnover to start to improve too, and I'm pleased to report we are starting to see improvements in hourly turnover, which is now down 44% on an annual basis.Looking to the back half of the year, we have made a decision based on the results of the advertising campaign and a stronger base business in place to add an additional 4 weeks of advertising during the third quarter. This will increase our Wings on Air from 21 to 25 during fiscal '24, which will help us continue to accelerate sales and traffic growth throughout the fiscal year as we build a guide path to drive sustainable long-term sales and traffic growth over the next few years. This commercial plan, along with continued simplification will continue to accelerate our business results. I'm pleased with the continued progress against our long-term strategy. It's clear the changes we are making to the service model while increasing our voice with advertised value as a winning plan. We are rebuilding the Chili's business the right way, and we're encouraged by the growth we are seeing in sales and traffic as well as improvements to restaurant operating margins.Now I'll hand over the call to Joe to walk you through the numbers and share guidance for fiscal '24. Go ahead, Joe.

[Joseph Taylor, executive]

Hey. Thank you, Kevin, and good morning, everyone.The results we reported this morning represented solid start to our fiscal year and provide good indications of our strategy to focus and simplify operations, improve the guest experience and importantly, once again speak with the louder voice about all Chili's has to offer is gaining traction.First half of the quarter benefited from an effective marketing window, supporting comp sales gains for the quarter above industry average. As we moved through the quarter, we realized improvement in key P&L areas, led by food and beverage costs, which on a combined basis, nicely exceeded our expectations.Specific to the financial results reported, Brinker's consolidated revenues for the quarter totaled $1.012 billion, with consolidated comp sales growth of positive 5.8%. Our adjusted diluted EPS for the quarter was $0.28, and our adjusted EBITDA for the quarter was $72 million. At the brand level, Maggiano's reported fiscal first quarter comp sales of 2.6% composed of 9.5% price, partially offset by negative mix and traffic of 1.2% and 5.7%, respectively. Chili's reported comp sales growth of 6.1% for the quarter, driven by price of 8.8% and positive mix of 3.1%, partially offset by negative traffic of 5.8%.To provide a little more insight into the quarterly traffic performance, our strategic decision last year to deemphasize the virtual brands contributed approximately 4% of the overall traffic loss. The remaining negative traffic of less than 2% can be attributed to the base Chili's business, a level we feel is indicative of the progress we are making in improving traffic for the brand. Pricing levels for the quarter remain elevated above more historical norms, but also are contributing nicely to improving our restaurant economics and restoring operating margins. As we move through the rest of the fiscal year, we will take less price with planned menu launches, and we'll see year-over-year price levels drop further. While we believe we still have dry powder going forward, we plan to be more strategic in meeting the consumer where they're willing to spend.Now turning to margins. We've seen significant year-over-year improvement in our restaurant operating margin, reaching 10.4% for the quarter, up from 6% last year. Sales leveraged from our improved price/mix positioning, a continuing shift of guest traffic into dining rooms, improved commodity markets and manager labor cost improvements all contributed to the quarterly gain. Our first quarter food and beverage expense was favorable 490 basis points when compared to last year. This key expense area recorded significant benefit from pricing actions during the past year. In addition, lower and more stable chicken prices and the increase in chicken mix from our successful Crispers merchandising further improved year-over-year performance.Dairy and pork markets were also favorable and contributed to an overall deflationary market for a comparable commodity basket. Based on current market conditions and contract positioning, we expect the second quarter to also experience commodity basket deflation and then move to a lower single-digit inflationary environment for the second half of the fiscal year. Labor expense as a percent of company sales was favorable 10 basis points compared to prior year. Manager turnover returning to lower industry-leading levels and sales leverage against fixed labor costs were the driving factors of the year-over-year improvement. Hourly labor was comparatively stable for the quarter with the emergence of an improving trend in turnover. Wage rate inflation remains elevated relative to historical norms in the mid-single-digit range, but appears to have stabilized. We believe our improved labor model is creating a more supportive environment for our hourly team members and helping to keep overall labor expenses in line with company sales growth. As expected, restaurant expense in the quarter was 60 basis points higher year-over-year, primarily due to our planned increases in advertising and repair and maintenance spend. Again, we experienced a favorable impact of sales leveraged against fixed restaurant expenses as well as improvements in several other areas of restaurant expense line items, particularly off-premise related expenses and utility costs that helped to offset some of the planned expense growth in this component of ROM.Moving further down the P&L. Interest expense was $4.7 million higher year-over-year due to the current rate environment and the refinancing of one of our bond offerings earlier this year. G&A increased due to higher performance compensation expenses, greater 401(k) participation and increased IT-related costs. The improvement in operating performance and subsequent stronger levels of cash flow further improved our leverage positioning with funded debt to EBITDA at the end of the quarter at 2.3 times. We continue to forecast further reduction in the leverage ratio, both from improved cash flow and the pay down of revolving credit borrowings, targeting year-end leverage ratio of 2 times.This morning's press release included an increase in our guidance for fiscal year EPS and reiteration of the other points of guidance provided last earnings call. Based on our first quarter performance and improved restaurant economics, we are increasing full year EPS guidance to a range of $3.35 to $3.65.And finally, as it relates to our current second quarter, let me provide some insight for 2 important expense categories to help educate your quarterly sequencing of performance in new models. Now that we have a better line of sight into the timing of our F '24 marketing activities, we currently expect Q2 advertising expense to be elevated between $2 million and $3 million compared to an even spread of the expense throughout the year. Additionally, our Q2 G&A expense is anticipated to be similar to slightly above the $42 million recorded in Q1, primarily driven by an increase in incentive compensation due to improved operating performance. Anticipated Q2 G&A expense also impacts full year G&A, now expected to increase $13 million to $14 million compared to prior year.As I said at the beginning of my comments, we are off to a good start to the year and are gaining increasing confidence in the execution and possibilities afforded our brands from our strategies. While cognizant of potential economic challenges, we are encouraged as to how guests are responding to our messaging, the benefits we're seeing from improvements in the guest experience and a return to improved restaurant operating margins. We look forward to sharing further progress as we move through our upcoming quarters.And with my comments now complete, I'll turn the call back to Holly to moderate questions. Holly, it's all yours.

[Operator]

Thank you. At this time, we will be conducting a question-and-answer session. [Operator Instructions] Your first question for today is coming from Chris O'Cull with Stifel.

[Christopher O'Cull, analyst]

I guess my first question, Kevin, the company went back to the 3 for Me Burger commercial this quarter, which I believe was the same spot earlier this year. Do you believe low price value messages will need to remain the hero, I guess, for the foreseeable future? And I'm just wondering how that affects Chili's ability to kind of feature these new Chicken Crispers as a hero in some of the spot.

[Kevin Hochman, executive]

Yeah. We did make the decision actually to pivot away from Chicken Crispers advertising, where we didn't have a sharper price point on the everyday menu and went to that $10.99 burger spot that you're referring to. We saw along with the industry, call it, in early September, right around Labor Day, some softness and so it made us rethink our advertising plans, and that's why we put that in the market. It appears that it's really worked. I mean we've had by far, our biggest list with this last round of advertising versus the other 2 spots that we did both in July and then previously in March. And it tells us the consumer was definitely responding to that. I will say, if you actually look at the mix within the box, 3 for Me mix overall is still down versus the previous couple of quarters. I think a big part of that is how much we've driven the Crispers business. Many of those Crispers 3 for Me bundles have moved to the full price venue, which we feel really good about. And even when we put the advertising on, most recently we saw a couple of points of mix shift from the higher tiers of 3 for Me, down to the $10.99, but nothing that was really significant. So we feel like we're doing a really good job with our menu merchandising to be able to maintain that margin growth that you're seeing in the business results. And I don't anticipate that changing. Obviously, we're going to monitor it very closely. But for the foreseeable future, based on the results that we had with this past advertising campaign, I would expect to see more of that.

[Christopher O'Cull, analyst]

And then I know the company hired Gale to support Chili's with digital marketing. Can you describe what that might look like and when we might start to see programs or campaigns from that group?

[Kevin Hochman, executive]

Yeah. So they're on full time now. We're currently building back the kind of the infrastructure that's required to be a modern CRM marketer, which means the tokenization of our guests, meaning we can identify a guests no matter how they transact with us and be able to better target them with the right messaging and the right offers, if there is an offer. So that's going to take about 6 months to fully complete. We would expect to see some significant changes that the customer would see by Q3, so that would be in January. And then over the next 6 months past January, I think you'll see that ramp-up even more, but it's going to take some time to build that infrastructure. They're teaching us a lot about what it means to be a modern direct marketer, and I think we're going to be in a much better place coming out of that.

[Operator]

Your next question is coming from Andrew Strelzik with BMO Capital Markets.

[Jared Hludzinski, analyst]

Hi, this is Jared Hludzinski on for Andrew Strelzik. So I was hoping that you could expand a little bit more on the hourly turnover improvements and kind of some of the puts and takes of what you're going to be focusing on to try and drive that back to below pre-pandemic levels as we look forward in 2024?

[Kevin Hochman, executive]

Yeah. So we've made incredible progress on managerial turnover, and we feel like it's where it needs to be. It's well ahead of the industry. Hourly turnover is improving, but it's still behind the industry. The number that I quoted on the call was an improvement of 44%, so that was from 188% turnover to 144%. So it's an improvement, but we still have a long way to go. There's a couple of things that we're focused on. One is the labor model. Now it doesn't mean putting investments in the labor model, but our finding is that there's so many different elements of the job that are shared, and we're thinking that we need to get more focused on having individual jobs for folks. So for example, adding back the buster position, so that it's not shared across multiple team members. We're also looking at making sure that we continue the simplification that we really focus more on the Heart of House, which is our kitchen and bringing that to the front of house, which is our servers, our host position and our bar-tenders. And so that's really the primary focus. We're actually meeting with all of our regional VP, Vice President of Operations in 2 weeks, where basically most of that meeting is going to be about creating action plans against hourlies to continue the progress because while it's been good, we need to get a whole lot better to get to where we want. And eventually, if we get to the place where we have stabilized hourly turnover too, we're going to continue to see those guest metrics improve. So the net of it is good improvement. We're still behind where we want to be. And I think we're going to have a really good action plan to share at the next earnings call post this Vice President meetings that I think is going to be very exciting.

[Jared Hludzinski, analyst]

Great. And then just one follow-up. So I believe you called out the emphasis of the virtual brands contributing 4% of the overall 5.8% traffic decline. I'm just curious how we should be thinking about that headwind as we move forward in 2024?

[Joseph Taylor, executive]

We'll start to see it taper-off primarily in the second half of the year. When you look at where the lapse took place, particularly the removal lapse of Maggiano's Italian Classics classic. So second quarter, it will be impacted slightly less but fairly similar amount. And then you will start to see it run-off towards the end of the fiscal year. The final removal of MIC as you really moved into that end of the last quarter of last year. So it will all be gone by, obviously end of fiscal year, but more less of an impact in the second half.

[Operator]

Your next question is coming from David Palmer with Evercore ISI.

[David Palmer, analyst]

Trying to think about how I can be helpful here in sort of disentangling what is clearly some really positive stuff that you're getting from the marketing. And obviously, there was timing benefits to October from the advertising. So the advertising is clearly working. You might be doing $10.99, but they're having the Crispers, which is doing a good job for your margins. So I guess maybe the first question is, how do you disentangle maybe what are some benefits you're having from some of the customer satisfaction driving long-term stuff versus the advertising and how do you think about what your traffic might be for this quarter when you're starting off so strongly? What is a good all-in traffic expectation we should be having in the near and medium term from Chili's?

[Kevin Hochman, executive]

Well, let me start off with the first part of the question on what do we think we're getting from the guest experience improvement. We can do some theoretical calculations in effect, we have to understand like every point reduction in what we call guests with the problem, we call GWAP. What does that mean to annual sales. And so I'm really hesitant to quote that because it's a multiple variant regression and who knows how accurate it could be. So we do have some internal estimates that we look at to say this is what we think the size of the prize is. I think everybody knows in the restaurant industry that you need to have a great and consistent guest experience is exactly what I shared and our team shared during Investor Day. And the brand that we want to be is one that regardless of what Chili's you go into, what time of day you go, what you order, you're always going to have a consistent, amazing, friendly experience and that's the journey that we're on. And if you look at the guest metrics and as they continue to improve, we feel like every quarter we're making progress. So we're talking about things like intent to return to a great scores, guests with a problem GWAP, which I've talked about earlier, server attendance, they all continue to head into right direction. And so we believe that over-time if we continue to do that, that we're going to get even better returns from our advertising because when guests come to try us for the first time or if they haven't been in a long time, they get an improved experience versus the last time they were there or versus the competitors, right? So it's very hard to tease out that we use your word, David, entangle the benefits of the advertising versus the experience, but the reality is they're going to travel together going forward as long as we continue to make improvements on the guest experience.

[Joseph Taylor, executive]

And then, David, I think as it relates to the traffic piece of your question, yeah, we definitely are going to get outsized traffic performance from the marketing window as we go in. That's one of the reasons we're adding a marketing window into January because of the benefits we're seeing, not only from traffic, but just from the entire business model. The work we have to do is how do we create the improved traffic connectivity between our marketing windows. It's not to say that October's results will replicate themselves as you kind of go-forward the rest of the quarter because obviously, you won't be on air during that period of time, but we're going to be continuing to look to improve traffic. Again, our first goalpost here is to move steadily above the industry and remain above the industry from a traffic perception. And then we'll work on how do you get consistently back above positive traffic going forward. I think all the different initiatives we'll start to come together to move us in that direction, promising for the current fiscal year from an absolute level of traffic, but we will look to continue to improve our traffic situation on a quarterly basis as we move forward.

[David Palmer, analyst]

And just looking back at that the last quarter, the September quarter, if the same-store sales growth gap to the industry narrowed a bit, I think it narrowed by a couple of points in the quarter sequentially. Why do you think that was? Is there any insight to be gained from that as we look forward?

[Kevin Hochman, executive]

David, again, I think you're going to have ebbs and flows depending on what people are doing from a marketing standpoint at any given time. The databases can give you some different results to depending on which database you're looking at. We've seen in one broad database, they continue to remain stable and actually got a little bit better as we move towards the end. So I think there's some different results depending on what the database is that you're looking at. But again, we're trying to do this for the long-haul over multiple quarters. And as we said, we've now seen 4 straight quarters of Chili's exceed the industry. So we're going to keep building that streak as we kind of go forward.

[Operator]

Your next question is coming from John Ivankoe with JPMorgan.

[John Ivankoe, analyst]

The question is also on advertising. And historically, presidential election years, which obviously we should have a doozy next year, really can and oftentimes do crowd out attention and media and actually, in some cases, can actually pull customers out of restaurants. So I wonder if there is a change or a pivot as you kind of think about the success that you've had so far in fiscal '24, largely calendar '23 as we think about calendar '24, just even if it's tactically how your approach to getting mind share might change in an increasingly crowded type of in tension environment?

[Kevin Hochman, executive]

Yeah, John. I mean you're a lot closer to the marketing, I think most are because you're right, an election year tends to get more competitive for TRPs, TRP costs can go up. I think there's a lot of different ways that we can go to market and ticket those TRPs. So I'm going to leave it up to the marketers to figure out how to best deploy the dollars I think will probably change during the election year in terms of rates, and we got to be a little bit smarter about that. But like I don't see like an election year changing our commercial strategy in any way. So that's just the candid answer.

[John Ivankoe, analyst]

Okay. All right. Candid is good. And secondly, the Core 4 that you're focusing on, do you think that -- I mean, I understand that the 4 are kind of right. But do you think the amount of customization, variety that you currently have is kind of appropriate for the customer. I understand that you're basically kind of rebuilding the Chase brand of what you're kind of focused on. But do the operations of the brand maybe allow a little bit more complexity to come in that just give consumers more options to dine, more often.

[Kevin Hochman, executive]

Well, the answer is yes. I mean, I think we need to make sure we have the variety to meet the modern customers' needs. And the first thing that we're doing on the cohort is just making sure that the core of the business is strong. So we've done margaritas where we've done Crispers. Hopefully, I'll have some news to share with you at the next quarter on burgers, which I think could take us to a whole another level there. And then the last one will be in the beginning of fiscal '25 is the relaunch of the Fajita business, which is improvement in protein, improvement in tortilla, improvement in sides. And I think once we get there, then it's like where do we want to go next? And the teams are already working through the stage gate process on ideation for what's next in burgers, what's next in Crispers, what's next in for years because ultimately, we got to continue to innovate so that we stay relevant to today's guests, right? So just because we talk about Core 4, it doesn't mean you can't innovate in the new spaces with the Core 4. But the first job is to make sure that each of those number one, are as good as products as they can possibly be, and that we're really competitive in the marketplace. And two, that we have our barbell strategy covered within those 4, right, which is good, better, best, making sure that we have the lower price tiers, figured out as well as allow guests to trade up and have premiums. So we're probably about 12 to 15 months away from really completing that. And then I think you'll see more of the variety that I think that you're hinting at that will innovate off of the Core 4.

[Operator]

Your next question for today is coming from Brian Vaccaro with Raymond James.

[Brian Vaccaro, analyst]

I was hoping we could circle back on Chili's relative traffic performance. And could you be a little more specific on how that gap trended through the fiscal first quarter? And then I think you said traffic was positive year-on-year in October. Just curious what that gap looks like in October.

[Mika Ware, executive]

Hi Brian, it's Mika. So our traffic gap has continued to narrow and actually is positive in October versus industry.

[Brian Vaccaro, analyst]

Okay. So if traffic was positive year-on-year, and it was also a positive gap versus the industry in October?

[Mika Ware, executive]

Yes, it was.

[Brian Vaccaro, analyst]

Okay. And then just on the brand awareness, Kevin, I think back at the June Analyst Day, you showed a noticeable gap versus large chain competitors. I think it might have been Applebee's and Olive Garden if memory serves. But I'm not sure how often you get those type of metrics or statistics. But do you have any update on if and by how much that awareness gap has narrowed in recent months?

[Kevin Hochman, executive]

Yeah. So we won't get like the current advertising campaigns impact on awareness until a few months after. So I don't have anything to like the most recent report, I mean, I would assume, based on -- I think you guys probably see Chili's everywhere, too. I would assume that metric has significantly improved in the last couple of months. I will say in the previous -- the July advertising flight, we really didn't see much movement in awareness. So that was very low TRP rates versus the March window and the current window that we have today. So it's not like we saw any kind of significant regression or anything. It was basically flat. But I would expect that to continue to close the gap versus our key competitors that spend more during this quarter just based on the sales results and the fact that the quality of the buy.

[Brian Vaccaro, analyst]

Okay. And then also, just I wanted to ask about average check at Chili's. And Joe, what's a reasonable cadence to expect pricing to moderate over the next few quarters? And then I think the lap of reduced discounts happens pretty soon versus late calendar '22. Just curious where you see mix settling out.

[Joseph Taylor, executive]

Yeah. So from a cadence standpoint, again, we would expect to see price moderate. Right now, we just lapped over one of the bigger pricing increases from last year. So we're now down -- we'll exit the current quarter in the mid-5s. Now if you look at the back half of the fiscal year, we have a menu that will come in February and then one right at the end of the fiscal year. So some will depend on the pricing decisions we make. If we make any pricing decisions, there is going to be at a very low level. I mean so you're probably looking at pricing that is in the low single-digit ranges. If we move on those two menus, so that we'll have to continue to moderate as we kind of go through the lapse. We'll be down in that mid for the year, we'll be down in that mid-single-digit range by year-end, most of which is influenced by prior year actions. So if you think through the sequencing of those pricing moves, they'll start to bring pricing even further down as we kind of go into F '25 and lap through earlier actions of this year. So that would be how I would anticipate pricing to move. From a mix standpoint, it's going to depend a lot on what we do, the decisions we make around marketing and some of the merchandising. We still feel like we can maintain a low level of mix positivity as we go through. But if we have opportunities to grab traffic and as you think about the effectiveness of the marketing campaigns we've been doing, we'll take traffic too. So expecting again, mix to stay in that neutral to slightly positive range, but kind of bounce around that neutral level as we kind of move forward.

[Brian Vaccaro, analyst]

Okay. And just to clarify, I think you said 5.5%, was that exiting the second quarter. I assume you're higher than that. So effective pricing in this current quarter were about filing to or that we're in would be maybe somewhere in the 7%.

[Joseph Taylor, executive]

It will be between 6% and 7%. Again, you had -- we lapped really very recently, so you have a higher level of price impacting in October and a more moderate level in the rest of the quarter. But you're going to -- for the quarter, you'll come out in that mid-6% range.

[Brian Vaccaro, analyst]

Okay. Great. And then just last one from me, the advertising spend, what was that in dollars in the current quarter, just to make sure we're on the same page there.

[Mika Ware, executive]

Yeah. So for the first quarter, Brian, that was just over $28 million. And that's where Joe was trying to clarify in his script that instead in the past where we split that or we evenly spread it, our advertising expense is now going to be more reflective of our actual spend. So the second quarter will be closer, a little over $32 million.

[Operator]

Your next question for today is coming from Brian Mullan with Piper Sandler.

[Brian Mullan, analyst]

Just a question on Maggiano's. Wondering if you can provide some early thoughts on the upcoming holiday season? Maybe if you have any early indicators you could speak to? And then remind us how did last year go around the holidays? Is there anything unusual you might see lapping either positive or negative would be helpful, too.

[Kevin Hochman, executive]

Yeah. I mean there's no like big swings that we expect in the holidays. We see continued growth and recovery of the bank rates, the bookings have looked fine. So I mean there's no outlier one way or the other that we're seeing. We feel good about where we are. We're prepared for the holiday season. Obviously, it's a really important quarter for Maggiano's based on the amount of sales and profits that we generate, but we feel very good about heading into the holiday season.

[Brian Mullan, analyst]

Okay. And just to follow-up on your balance sheet capital allocation. Once you get to 2 turns traditional net leverage by the end of the fiscal year, what's the plan for beyond that? Would you look to delever further or conversely, should we be looking for maybe more capital return while you maintain that 2 turns of leverage? Just any color on your current thinking would be great.

[Kevin Hochman, executive]

Yeah, Brian, that's obviously a discussion we'll continue to have with the Board. Don't have anything specific to say on any changes. I think the good news is we'll have optionality around that based on the improved cash flow generating capabilities of the company. So it's a point that we think is the right time to have some of those discussions and then we'll come back to you with any updates as to what we'll be doing from a capital allocation standpoint.

[Operator]

Your next question is coming from Jeff Farmer with Gordon Haskett.

[Jeffrey Farmer, analyst]

Just following up on a handful of the earlier traffic question. So Chili's did see that positive traffic in October, but what can you share with us as it relates to what that implies for Chili's October same-store sales number?

[Joseph Taylor, executive]

From an October standpoint, it's going to be very strong comp sales, I think you're going to see growth positivity coming on all 3 components. Again, I have already talked a little bit about the pricing dynamics when you shift the positive traffic into the equation, it's going to be a strong period for comp sales.

[Jeffrey Farmer, analyst]

Okay. And then as it relates to that October traffic results, did that meet or exceed your internal expectations that you had set sort of going into that new round of advertising?

[Joseph Taylor, executive]

I think we've exceeded our expectations. We were expecting based on the level of the buy, the quality of the buy, the fact we're on the -- the shows that people watching for a good result and it performed above that.

[Kevin Hochman, executive]

We basically modeled the March window because they were similar ways, and we got a better result in the March window. And we think there's 2 potential drivers. 1 is the service levels continue to improve, which is great. And then the second is the consumer more open to this message today than they were 6 months ago, probably a little bit of both.

[Joseph Taylor, executive]

Okay. And just one other quick one on the labor line, so that was favorable year-over-year, but I think even sort of more outstanding was the fact that it was 40 basis points better than what we and the Street were looking for. So in terms of thinking about labor as a percent of revenue and just favorability year-over-year, do you expect that to continue in coming quarters or sort of that favorability you saw in the first quarter, maybe as good as it gets?

[Mika Ware, executive]

Yeah. Jeff, this is Mike. So in the first quarter, we really had some things moving our way with a favorable price and mix really helped to offset those investments into the hourly labor model. And we also saw some favorability in overtime because as Kevin said, our turnover continues to decrease. As we move into the second quarter, and Joe just talked about the cadence of our price, so we may not be able to have a year-over-year improvement. So especially because that second quarter is going to have the -- it's the last quarter that we have those investments to the hourly model in there. So I think you might see some deleverage next quarter.

[Operator]

Your next question is coming from Jeffrey Bernstein with Barclays.

[Jeffrey Bernstein, analyst]

2 questions. The first one, just broader industry thoughts. And Kevin, it seems like the industry maybe or casual dining industry is seeing a slowdown of late. Just wondering as you size it up and obviously, you're just one piece within that. So congratulations on moving counter to that. But just wondering, as you think about the industry, I mean, how much of it do you think is just consumer headwinds finally taking hold versus some have talked about a return to seasonality. And obviously, we talk about that in pricing. So it seems like there's 3 components within there. I'm just wondering how you think about it for the broader industry that you compete?

[Kevin Hochman, executive]

The seasonality, I think, was probably real if we look in hindsight, so we returned to back-to-school seasonality that we typically saw as a casual dining segment pre-pandemic. So I think that was real is probably what we saw in late August, early September. As far as like why do we think we're reversing the trend versus what we're seeing in the industry, I do think that the value is helping, right? Like we've been talking about it for a year now and about having unbeatable value regardless of the channel of restaurant that you compete in. I saw a tweet the other day, they were comparing us versus the big guys in QSR as their co-mobiles versus our number or our $10.99 and that's kind of what we've been talking about the last year. And so maybe the improved performance of the advertising part of that is driven by where the customer is. You never know for sure. We certainly have not seen it in our data that the customers tailed off. We've seen just the opposite, but that could be a function of what we have in market. And we had talked about if there was a downturn, one of the things that we're going to do, it's the same things that we're going to do, whether it's a downturn or not, which is continue to improve the customer experience, improve the Core 4 and then get back on air advertising with outstanding value. And I still believe because of whether there's a continued macro headwinds or not, that's going to be the course of action for us if we want to continue to complete our resurgence as a brand. So it's hard for me to like comment about what they're doing versus what we're doing. What I do know is what we're doing, regardless of what the macro is, is the right thing to do. And I think over the last couple of months has really paid some dividends for our business.

[Jeffrey Bernstein, analyst]

Got it. And as we think about profitability for the business you had 400 or so basis points of restaurant margin expansion in the first quarter. I'm assuming that's an anomaly based on comparisons and what not. But what are you thinking for full year '24? I think last quarter you said you're going to see margin expansion beyond the normal target you would have will be 20 to 30 basis points. So I'm wondering how you think about that or what's being implied within your fiscal '24 guidance? I know you mentioned you might be willing to take incremental pricing in the next couple of menu rollouts later this fiscal year. So just wondering how you think about the connectivity between the margin and your willingness to take price?

[Joseph Taylor, executive]

Yeah. I think that one, we do continue to expect the year-over-year ROM number to exceed that expectations we kind of gave you from a long-term factor. Obviously, the first quarter impacts that nicely, but I would expect to see year-over-year gains in ROM in each of the quarters as we kind of move forward from here. Price is a factor in that. But obviously, as we continue to improve our traffic scenarios, we think that will also contribute to some sales leverage as we move through. And the reason we raised guidance today was really a middle of the P&L improvement story as much as anything, the ability to sustain some of our improved economics I think is real and accrued to our benefit as we kind of move through the year. AndThen from a pricing standpoint, we're just going to get better and more educated at how to price. We've actually been spending a lot of time with Deloitte Consulting, working on our revenue growth management and a big piece of that is how do we do pricing at a more refined and restaurant level basis. And I think that's understanding elasticities on a restaurant-level basis, understanding where you have those opportunities to price and where you can be a little bit more judicious. So as opposed to approaching price from kind of spread the peanut butter across the bread, it's going to be very granular and very tactical. And I think that's going to give us some real opportunities. So we're cognizant of being careful on pricing as we kind of move forward, particularly depending on economic environments. But if we see opportunities at very low elasticity to gain price in certain markets, I think we'll take that. And we'll just see how that plays out from a combined basis as we kind of go forward. Again, I don't expect anything above low single-digit levels, but I think that's there for the taking, and we'll look at it closely.

[Jeffrey Bernstein, analyst]

Got it. And Joe, just to clarify, I know you mentioned that your guidance raise was, for the most part, in response to the middle of the P&L success presumably in the first quarter. Just curious, because looking from the outside, it looks like you raised your earnings guidance by $0.15 at the midpoint. I know this first quarter, you beat the Street by $0.20-plus, but I realize the Street is irrelevant, and it's more about what you were thinking the first quarter was going to be. So I'm just wondering, how did the first quarter compare to what your initial target was, was your fiscal ['23] the 1Q flow through or you're assuming further upside the rest of the year versus the initial guidance?

[Joseph Taylor, executive]

We had obviously a little bit more insight as to where we saw that quarter going, particularly as it progressed. So it did exceed our expectations without a doubt. I think we got more traction faster in some of the areas, and they expect expense items, they were all areas we were focused on and working on to get that traction. And we got to bright in several areas a little bit faster than we would have anticipated. But yeah, we had a higher level of belief around the quarter, probably than -- so you're seeing a little bit of trough. And again, at this point, we're 1 quarter into the year. I want to be a little cautious and again, understanding of the noise that you hear about, even though we're not seeing it in our own numbers, obviously, there's a lot out there about the economic conditions. So we're going to take it one step at a time as we kind of move through the fiscal year.

[Operator]

Your next question is coming from Eric Gonzalez with KeyBanc.

[Eric Gonzalez, analyst]

Just wondering about the advertising strategy, specifically the additional 4 weeks of marketing that you're adding this year. If you tie that back to your revenue guidance, it looks like you don't expect to see much of a jump in sales. So am I reading that the right way? Do you still expect mid-single-digit comp for the year, maybe you're being a bit conservative based on the consumer environment?And then relatedly, is the baseline assumption for industry traffic still down about 4% to 5% for the year.

[Joseph Taylor, executive]

So we do expect revenue benefit from that incremental 4 weeks. Again, it's a smaller window. It's 4 weeks. It's not going to be comparable to the October window, we're in from bio-sample but I think it will be added to the equation. We gave you a pretty large range for revenue. So yes, do I expect the revenues to move up higher in the range, Yes, as we kind of move through those windows -- we're adding the window from an opportunistic standpoint, not a defensive standpoint, if I could put it in that way.

[Eric Gonzalez, analyst]

Got it. And then just if I can ask about the off-premise business. I apologize if I missed it, but did you provide the off-premise mix? And maybe you could speak to how that channel fared during the quarter, specifically whether you're seeing the delivery channel fall-off as it is a more expensive way to access the brand.

[Mika Ware, executive]

Hi Eric, it's Mika. Our off-premise business at Chili's and Maggiano's was really relatively stable quarter-to-quarter. So it was 28% off-premise at Chili's and 25% off-premise at Maggiano's. So we're seeing them hold in there.

[Eric Gonzalez, analyst]

Anything to call out from the delivery versus carryout breakdown?

[Mika Ware, executive]

Not really. No, I think it's all pretty steady.

[Operator]

Your next question for today is coming from Alex Slagle with Jefferies.

[Alexander Slagle, analyst]

So along the lines of playing smart on price, your cost of goods was down pretty substantially, 25.8% of sales, and they have to go back to 2017 to see anything that low and expected leverage, but it seems like the dynamics here were more powerful. So just trying to get a sense of how much of this is concentrated in the 1Q and the relative pricing and mix dynamics of that specific quarter, I mean it would seem 1Q marks the low for cost of goods. And may we expect it to tick-up a little bit higher into the 26%-plus mid-26%s or so for the rest of the year, but any color there would be great.

[Joseph Taylor, executive]

And yeah, it was definitely going to be year-over-year an outsized improvement in the first quarter coming off of last year, but I actually expect it to be a fairly stable environment from a percentage of company sales as we kind of move through the year. So you'll continue to get some of the pricing benefits that price moves slowly down as you kind of move through the year. So the price mix benefit will continue to accrue throughout and I expect a fairly stable margin.

[Alexander Slagle, analyst]

Great. And repair and maintenance stuff, how far along are we on sort of getting all the new equipment into the restaurant, fixing broken things and refreshes and you think you're sort of getting close to where you want to be with the assets.

[Joseph Taylor, executive]

I think we're getting close to where we want to be with the ongoing spend level. We still have a lot in the pipeline. We've made great progress on the equipment side of the equation. So I'm not as concerned as you would have been a year ago or 18 months ago on equipment. The supply chain is making equipment available to us. And obviously, you update that as quickly as you possibly can. We've done a lot of work around the fleet and understanding where the opportunities lie. We had a great plan in place, and our teams are executing against it. It's going to be a progress over really an extended period of time, 18 months to 24 months. But I like the spend levels we've built into the plan and the ongoing progress we're making against it. And we're really -- you're capturing the real high-met need areas quickly, and we'll continue to do that.

[Operator]

Your next question is coming from Jon Tower with Citi.

[Jon Tower, analyst]

Maybe, I guess, to start going back to the advertising conversation. I appreciate the color around moving to 25 weeks from 21 previously. And just can you maybe help us think through a reasonable range of outcomes in terms of where that could go over-time? Meaning, if 25 weeks, the level you feel is kind of optimal for this brand or do you see that potentially flexing higher as we move into out-years depending upon consumer response, et cetera?

[Kevin Hochman, executive]

The the bigger question is how do we sustain traffic over-time? That's what we are laser-focused on as a leadership team. And it starts with continuing to improve the guest experience while we do these traffic-driving initiatives like advertising or CRM. So we're looking at all 3 of those things as potential investments to make in the creating sustainable traffic for Chili's in the long term. I do think -- and the advertise to answer your question more directly on the advertising component, I would see adding weeks over the next few years being the likelihood of one component of increasing traffic over-time. Another big component is when we get the CRM, the new CRM program up and running, I think that is going to be an avenue for sustainable traffic growth over-time. And then obviously, as we continue to improve the guest experience, that will become a more meaningful traffic builder over-time, like you see in some other concepts that don't advertise as much, right? So for sure, we would see that 25 weeks is not our final number and really how fast will we build on top of that really will depend on the returns that we're getting as well as the alternative investments that we can make in CRM and the experience.

[Jon Tower, analyst]

And then maybe, Joe, just a follow-up on the value conversation earlier. Can you provide where that settled out as a percentage mix for Chili's during the period?

[Joseph Taylor, executive]

Values, again, very stable in that 28% to 30% of total check have a value component too. The 3 for Me, again, also remained very stable in that 16%, 17% range. So we're seeing responsiveness from the guests, but we're seeing very good stability in the levels of value we have in the mix.

[Operator]

Your next question is coming from Chris Carril with RBC Capital Markets.

[Christopher Carril, analyst]

I guess following up on mix, can you maybe expand a bit more on what you could potentially do to drive that sustainable benefit from that component of the comp? It seems like there's a lot in your control around price and traffic, but curious how you could potentially further drive mix, just like you have with Crispers.

[Kevin Hochman, executive]

The biggest opportunity is with innovation. So that could be either [premiumization of] the Core 4 or just creating bigger benefit spaces that consumers are willing to pay more for. So Fajita is really the next big one where I can see us doing like a Crispers type of innovation. So innovation on the protein, both the quality of the protein as well as the volume of protein that you can get, innovation on different proteins that we have today that could drive more premiumization similar to what you might see in other Mexican concepts that you guys track that could provide a source of mix as well as just overall driving Fajitas because once we have a new thing to talk about with Fajitas and we're going to go on air with that, that is going to drive more mix in the Fajitas than other parts of the business, and that's considerably higher both sales and profit driver for the business than, call it, Crispers or burgers. So that's the big obvious one. There's some other things that we can do with menu merchandising as we bring new benefit spaces in the apps, desserts, drinks, right? So for example, if you looked at our menu today compared to a year ago, the first page of our menu today, the cover is all premium margaritas like Casamigos and Teremana Blanco. And that's why we're seeing alcohol PPA continue to grow simply because we're just driving that from a merchandising standpoint. So I think that's going to be a thing that we're going to continue to do going forward. It's not really a tool that we looked at in the past. But it's an obvious thing, especially if you're innovating, it's going to be a lot easier to potentially try to move that mix needle and if you weren't innovating and to give customers things that they actually want to buy, right, and trade up for. So to me, that's probably the biggest couple of things. There's probably some literal things like as we get the CRM program up and running, we have to do with the level of discounting that we're doing today. We've already removed some of it. But we moved actually [indiscernible] traffic, which we talked about in the previous 12 months. But going forward, as we get really smarter and know more about our guests and tokenize the guests, likelihood of the level of discounting that we do is probably able to pull back some of that. And that would show up in mix also in that price. So I hope that answers your question.

[Christopher Carril, analyst]

Yeah. And then I guess for my follow-up, you mentioned gaining wallet share across income cohorts, I think, with the fastest growth with higher income households. Can you expand maybe a bit more on this and specifically what you're seeing with middle and lower income gap?

[Kevin Hochman, executive]

Yeah. We see continued spending across all of the households. So all households we've grown wallet share in, the higher income household, we certainly have grown faster. And the way I explain it to my team and one of the really good things about getting out of like kind of the deep discount game is that over-time, your guest becomes a little bit more affluent and a little bit less elastic to price, right? So if you look at the brands that have kind of reversed some of that discounting trend and really that is more of an everyday low price strategy or an everyday value strategy, you typically tend to see the guests move to more middle income and higher income. And over-time, you become a little bit less reliant on deep discounting because those guests -- that doesn't matter as much to them, right? So it should over time make us a stronger brand and be able to weather if we have to take pricing because of wage rates or cost inflation in the future to have a more affluent customer base is always going to give you a little bit more insurance than one that's not. And I think we're seeing that a little bit now. I mean we're a year into removing a lot of the big needles out of the business, the discount needles. And some of those guests are leaving, and that's why you saw that traffic headwind that we talked about. But what you end up having at the end of that is a stronger guest base that is a little bit less price elastic that could handle some of these things.

[Operator]

Your next question for today is coming from Katherine Griffin with Bank of America.

[Katherine Griffin, analyst]

I was wondering if you could help just frame how much the restaurant margin was helped by the de-emphasis of the virtual brands, the lower packaging and delivery costs.

[Joseph Taylor, executive]

There was some benefit. It wasn't an oversized benefit to the overall ROM expense. I don't have a dollar figure for you. The off-premise savings coming from less packaging costs, less is that bad debt, things of that nature was real. So it was a contributory factor. I think it's one of those areas that will continue to contribute as we kind of go forward. Again, it wasn't as oversized as you would have seen from the price mix dynamics, the improvement in food and beverage and things of that nature. So it's down the pecking order, but it was there.

[Kevin Hochman, executive]

You just have to remember, Katherine, it's a very small amount of mix to begin with. So even though there is improvements in margin versus -- or we see improvements when we drive the dine-in business at Chili's versus like Maggiano's virtual brand. If you're starting at such a low mix, it's not going to have a huge impact on the overall restaurant operating margin.

[Katherine Griffin, analyst]

Okay. And I'm also just curious if you're seeing anything at Maggiano's that would suggest any pullback among higher income consumers, whether that's like check management through alcohol mix?

[Kevin Hochman, executive]

No. I mean maybe just a tad. There's 2 big -- not big challenges. But the 2 challenges that we saw in Maggiano's this quarter, one was we removed IJW out of It's business too, which was about 40% of what you saw in the numbers versus I think what the Street was expecting on traffic? And then the delta was we've reduced the focus of the $6 cost of the go to try to focus more on the experience. And that's had a little bit of an impact on the business that I know the team is working on right now to figure out, but there was no like gigantic macro thing that we were as concerned is at least at this point, I would say there's some big pullback.

[Mika Ware, executive]

All right. So that concludes our call for the day. We appreciate everyone's questions. Goodbye.

[Kevin Hochman, executive]

Thanks, everybody.

[Operator]

Thank you. This concludes today's conference call. You may disconnect your phone lines at this time, and have a wonderful day. Thank you for your participation.