Deckers Outdoor Corp
NYSE:DECK
During the last 3 months Deckers Outdoor Corp insiders have not bought any shares, and sold 748.5k USD worth of shares. The stock price has dropped by 45% over this period (open performance analysis).
The last transaction was made on
Mar 6, 2025
by
Ibrahim Maha Saleh
(Chief Operating Officer)
, who
sold
5.2k USD
worth of DECK shares.
During the last 3 months Deckers Outdoor Corp insiders have not bought any shares, and sold 748.5k USD worth of shares. The stock price has dropped by 45% over this period (open performance analysis).
The last transaction was made on
Mar 6, 2025
by
Ibrahim Maha Saleh
(Chief Operating Officer)
, who
sold
5.2k USD
worth of DECK shares.
Deckers Outdoor Corp
Glance View
Deckers Outdoor Corp., perched amidst the scenic backdrop of Goleta, California, is a testament to the transformational power of vision-driven innovation in the footwear and apparel industry. Emerging from humble beginnings in 1973, the company was initially known for its iconic sandal products, but it soon expanded its horizons by acquiring several dynamic brands. Today, Deckers is renowned globally for its diverse portfolio, which includes household names such as UGG, Teva, HOKA ONE ONE, and more. These brands, each basking in their unique market niches, cater to an array of consumer needs—from the coziness and authenticity of UGG boots to the high-performance allure of HOKA athletic shoes. The symbiotic relationship between these brands under the Deckers umbrella has enabled the company to cultivate a vast and loyal customer base, enhancing its competitive edge amidst the ever-evolving landscape of fashion and functionality. Central to Deckers' financial success is its robust business model, which adeptly combines wholesale distribution, direct-to-consumer sales via company-owned retail stores, and a burgeoning e-commerce presence. The latter two channels allow Deckers to maintain a direct line of interaction with customers, thereby both capturing higher margins than the wholesale segment and gathering valuable customer insights to inform design and marketing strategies. With a keen eye for current trends and consumer preferences, Deckers consistently reinvests in product innovation and sustainable practices, seeking to enhance brand equity while adhering to corporate social responsibility. This strategic agility, coupled with a commitment to quality and customer satisfaction, underpins Deckers' ability to not just survive but thrive, outperforming many of its contemporaries in an industry that never stands still.
What is Insider Trading?
Insider trading refers to the buying or selling of a company’s stock by individuals with access to non-public, material information about the company.
While legal insider trading occurs when insiders follow disclosure rules, illegal insider trading involves trading based on confidential information and is prohibited by law.
Why is Insider Trading Important?
It isn't a coincidence that corporate executives seem to always buy at the right times. After all, they have access to every bit of company information you could ever want.
However, the fact that company executives have unique insights doesn't mean that individual investors are always left in the dark. Insider trading data is out there for all who want to use it.
Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise.
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