Deckers Outdoor Corp
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Deckers Outdoor Corp
DECK's latest stock split occurred on Sep 17, 2024
The company executed a 6-for-1 stock split, meaning that for every share held, investors received 6 new shares.
Before the split, DECK traded at 937.68 per share. Afterward, the share price was about 155.1.
The adjusted shares began trading on Sep 17, 2024. This was DECK's 2nd stock split, following the previous one in Jul 6, 2010.
SBC
6640
Deckers Outdoor Corp
Glance View
Deckers Outdoor Corp., perched amidst the scenic backdrop of Goleta, California, is a testament to the transformational power of vision-driven innovation in the footwear and apparel industry. Emerging from humble beginnings in 1973, the company was initially known for its iconic sandal products, but it soon expanded its horizons by acquiring several dynamic brands. Today, Deckers is renowned globally for its diverse portfolio, which includes household names such as UGG, Teva, HOKA ONE ONE, and more. These brands, each basking in their unique market niches, cater to an array of consumer needs—from the coziness and authenticity of UGG boots to the high-performance allure of HOKA athletic shoes. The symbiotic relationship between these brands under the Deckers umbrella has enabled the company to cultivate a vast and loyal customer base, enhancing its competitive edge amidst the ever-evolving landscape of fashion and functionality. Central to Deckers' financial success is its robust business model, which adeptly combines wholesale distribution, direct-to-consumer sales via company-owned retail stores, and a burgeoning e-commerce presence. The latter two channels allow Deckers to maintain a direct line of interaction with customers, thereby both capturing higher margins than the wholesale segment and gathering valuable customer insights to inform design and marketing strategies. With a keen eye for current trends and consumer preferences, Deckers consistently reinvests in product innovation and sustainable practices, seeking to enhance brand equity while adhering to corporate social responsibility. This strategic agility, coupled with a commitment to quality and customer satisfaction, underpins Deckers' ability to not just survive but thrive, outperforming many of its contemporaries in an industry that never stands still.
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