Dingdong (Cayman) Ltd
NYSE:DDL
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Dingdong (Cayman) Ltd
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Good morning, and good evening, ladies and gentlemen. Thank you for standing by, and welcome to the Dingdong Limited Second Quarter 2023 Earnings Conference Call. At this time, all participants are in a listen-only mode. Please note that this event is being recorded.
I will now turn the conference over to the first speaker today, Nicky Zheng, Director of Investor Relations. Please go ahead, sir.
Thank you. Hello, everyone, and welcome to Dingdong's second quarter 2023 earnings call. With us today are Mr. Changlin Liang, our Founder and CEO; and Mr. Song Wang, our Senior Vice President. You can refer to our second quarter 2023 financial results on our IR website at ir.100.me. You can also access a replay of this call on our IR website when it becomes available a few hours after its conclusion.
For today's call, management will provide their prepared remarks first, and then we will be hosting a question-and-answer session. Before we continue, I would like to refer you to our safe harbor statement in our earnings press release, which also applies to this call.
As we will be making forward-looking statements, please note that all numbers stated in the following management's prepared remarks are in RMB terms, and we will discuss non-GAAP measures today, which are more thoroughly explained and reconciled to the most comparable measures reported in our earnings release and filings with the SEC.
I will now turn the call to our first speaker today, the Founder and the CEO of Dingdong, Mr. Liang.
[Foreign Language] [Interpreted]
Hello everyone and welcome to Dingdong’s 2023 second quarter earnings call. I'll stand by, by providing -- I'll start by providing a brief overview of our operating performance in Q2 2023.
In the second quarter, we recorded RMB4.84 billion in revenue with a non-GAAP net profit margin of 0.2%, if excluding one-time expenses, we were profitable on a GAAP basis. At the same time, if we exclude the impact of year-end bonuses issued in Q2 we were operating cash flow positive. This strong performance reflects our steadfast commitment to our efficiency first with due consideration of scale approach, which has resulted in three consecutive quarters of non-GAAP profitability.
Our RGMV reached RMB5.32 billion in Q2, a year ago, at the height of the pandemic, we successfully met surging consumer demand by quickly adapting to difficulties across our supply chain and operations, which resulted in a strong operational performance. Despite the high base effect set in Q2 last year, we managed to achieve a 5% year-on-year increase in monthly order frequency, surpassing 4 times per month for the first time.
In addition, our ARPU increased by 8% year-on-year, and our member penetration rate improved greatly, with members contributing 54% of the total GMV. This is a 10-percentage point year-on-year increase. Thanks to our product development capabilities and full-chain operational capacity, we also made continuous improvements to overall order quality and user stickiness, even with the retail environment normalized post-pandemic. This reflects our commitment to optimizing operational efficiency to meet the evolving needs of our users.
Next, let me review our progress on the product front. Our exceptional product development capabilities are a key growth key driver enabling us to establish robust competitive advantages. We have developed numerous products that are unique to Dingdong and our brand is gaining popularity among users. This quarter, we launched the Delicious Kylin ranking, which highlights top rated products that have been reviewed by experts and select users assessing everything, including deliciousness, uniqueness, any amount of additives. This feature is creating significant growth opportunities for our [Indiscernible] products.
Since Free-Range Silkie Chicken was added to the Delicious Kylin ranking is our private label Striped Mochi Roll by Bausbakery. In the space of just one month it’s average weekly exposure increased by 80% and it’s average weekly revenue more than doubled. Fueled by this new promotional channel we’re confident that more and more consumers will discover and appreciate our high quality products in the future.
We're constantly striving to improve the user experience for our valued members, our team has been hard at work, customizing nearly 100 high quality products exclusively to meet the unique needs of our members in East China. Our existing member benefits such as free dishes, member exclusive products, member exclusive discounts, and super member days are just the beginning. We'll continue introducing even more benefits to incentivize and reward our loyal members. We're proud to share that in the second quarter of this year, member GMV increased by 10 percentage points year-on-year and 2.4 percentage points sequentially. While their order frequency increased by 9% year-on-year and 5.2% sequentially. Despite the high base effect created by the pandemic last year, quarterly member ARPU increased by more than 10% year-on-year.
Next, I would like to update you on the progress we have made in our supply chain. Our supply chain improvements have been a key driver of our leasing profitability, alongside our product development capabilities. We have always adopted a long-term approach to every aspect of our operations through sustained investment in R&D and Technology and continuous upgrades to every link in the supply chain, we now can digitally manage procurement, production, processing, warehousing, fulfillment and distribution, covering everything from people, goods, logistics, and warehousing.
Our proprietary algorithms enable us to predict order size with AI technology, perform category planning, optimize pricing, provide search recommendations, replenish supplies, and manage inventory. Even with thousands of frontline fulfillment stations processing millions of FDC to SKUs daily, we still manage to upgrade our algorithm to drive consistent improvement in operational efficiency, resulting in a decrease of nearly 1 percentage point in the full chain loss rate of all categories in each of the past three years. Our loss rate of unusable goods has been carefully managed down to less than 0.5%, a rare achievement in the fresh food e-commerce industry.
Our order volume was up 2.3% sequentially, we're confident that there is still room for additional growth in the East China region and are working hard to optimize the network layout of our existing frontline fulfillment stations. Our frontline fulfillment stations in East China saw a 5% increase in average daily order volume sequentially. In the first-half of this year, we upgraded split and optimized the layout of nearly 100 frontline fulfillment stations in East China, which has improved both our out of stock rate and fulfillment efficiency.
We're confident that we can achieve full-year non-GAAP profitability in 2023 and that we will maintain healthy and high quality growth throughout the year.
Thank you all. That concludes my remarks. Next, I would like to invite Wang Song, our Senior Vice President and Head of Finance to review the company's financial performance.,
[Foreign Language] [Interpreted]
Thank you, Mr. Liang. Hello, everyone. Before I review our financial performance, please note that all of our figures are in RMB.
During Q2, we remained committed to achieving high quality growth by following our efficiency first with due consideration of scale strategy. We have achieved non-GAAP profitability for three consecutive quarters through our ongoing efforts to improve operational efficiency and optimize costs and expenses. We also achieved a non-GAAP net profit margin of 0.2%. Additionally, if we exclude one-time expenses, we were profitable on a GAAP basis.
Now let's dive in. In Q2 GMV was RMB5.32 billion, a decrease of 25.2% from the same time last year, while revenue was RMB4.84 billion, a drop of 27%. As previously mentioned by Mr. Liang, the primary reason for the decrease was the high base effect created during the same period last year, when the pandemic restrictions were impacting Shanghai and other regions.
During that period, we successfully navigated supply chain and operational challenges to fulfill the surge in consumer demand. Given the base effect and short-term macro headwinds, we experienced a decrease in average order value or AOV on a year-on-year and sequential basis. However, we remain confident that with the continued optimization of our product offerings and a gradually improving macroeconomic environment, AOV still has substantial room for growth.
Although gross margin decreased by 0.6 percentage points year-on-year in Q2, it remained stable overall at 31%. To achieve sustainable growth, we plan to continue focusing on product development as our core driver and deepen our supply chain engagement, upgrading and optimizing our systems and algorithms will help improve operational efficiency in our supply chain, lower cost and increased profitability. We aim to establish this as our competitive advantage resulting in stronger profitability in the long-term.
Fulfillment expense ratio increased by 0.4 percentage points year-on-year to 23.7%. This was due to last year's pandemic, which created a high AOV basis effect. Despite this, our average order fulfillment costs decreased by 7.8% year-on-year indicating continued improvement in our efficiency on the fulfillment side. We're committed to enhancing efficiency across every aspect of the fulfillment process, which is reflected in the significantly improved efficiency of our mainline logistics and transportation units. Average mainline logistic costs per order dropped by 8.4% year-on-year. Additionally, we're passionate about conservation and environmental protection and achieved a 17.6% year-on-year reduction in the cost of packaging consumables per order.
Marketing expense ratio was 1.8% down 0.4 percentage points, compared to the same time last year. This highlights our success in using product development as our main source of traffic by creating distinctive and unique products that attract a greater number of target customers and boost user retention. We're also pleased to report that our G&A expense ratio decreased by 0.5 percentage points, compared to last year and is now at 1.8%.
Our R&D expense -- while our R&D expense ratio increased by 0.3 percentage points year-on-year to 4.2% we remain committed to investing in food, R&D, agricultural technology and our algorithms. While advocating for our conservation and environmental protection. These investments will strengthen our competitive advantage in the long run. Our infrastructure investment in these areas has already yielded significant efficiency improvements and we have also adopted cloud computing, [Indiscernible], e-commerce and supply chain applications to optimize our systems and reduce costs. As a result, our IT service costs decreased by 23.7% year-on-year in Q2, while maintaining consistent service quality and system stability.
During Q2, we achieved a non-GAAP net profit margin of 0.2%. As previously mentioned, after a excluding one-time expenses, we were profitable on a GAAP basis. This demonstrates that we can conveniently improve our product development and full chain capabilities leading to better operational efficiency and profitability even in the post-pandemic environment.
Operating cash outflow was $178 million, we achieved positive operating cash flow when excluding the payment of year-end bonuses for 2022. Our cash and cash equivalents, short-term restricted cash and short-term investments totaled $5.52 billion at the end of Q2. We proactively optimized our financing structure by reducing short-term and supply chain financial loans, which decreased the loan balance by $127 million. Although this was the main reason for the decrease in our balance of cash, we have insured sufficient operating funds to serve our suppliers with supply chain finance.
We are highly confident in our ability to attain non-GAAP profitability in the remaining quarters and for the full-year of 2023. This concludes our speeches today. Operator, now we can enter the Q&A session.
We will now begin the question-and-answer session. [Operator Instructions] The first question comes from Thomas Chong with Jefferies. Please go ahead.
[Foreign Language]
Hello, Mr. Liang, congratulations on achieving three consecutive quarters of non-GAAP profitability. Can you introduce the current development of the company in different regions? What is your specific focus in different regions? Thank you.
[Foreign Language] [Interpreted]
Thank you for your questions. To address the challenges presented by the pandemic, we strategically prioritized our efforts in Shanghai during the first-half of last year, as we progressed into Q3 and Q4, we shifted our focus to Jiangsu and Zhejiang. Our plan was to optimize efficiency, enhance order density and increase ROI in our existing focus areas before expanding further once the gross profit margin stabilized in East China, we could then concentrate on improving operational indicators in North and South China and expanding to new cities.
In retrospect, our strategic approach has proven to be well founded, the Jiangsu, Zhejiang and Shanghai regions have all experienced steady growth, with each contributing stable profits for three consecutive quarters. Based on operational data, daily auto volume in Jiangsu and Zhejiang have increased by 27% and 21% year-on-year, respectively. These key performance indicators also demonstrate our ongoing success in East China. Our product development capabilities in this region continue to improve, and we have developed the ability to rapidly analyze user feedback and iterate accordingly. This has contributed significantly to our ability to achieve results across different regions.
Since operations in North and South China began after those in East China, we expect that it will take some time for us to ramp up the unit economics and establish a strong presence in these areas. Nevertheless, we see significant potential for growth in these regions. In sum, we will focus on consolidating our market share in mature markets in East China, to provide support for the development of our operations in North and South China.
The next question comes from Joyce Ju with Bank of America. Please go ahead.
[Foreign Language]
Good evening. We noted that the company exit the Jiangsu and Chongqing regions are off late. Just wanted to check if the company has given up on the market in the Southwest region, how should we understand the strategy and direction -- strategic direction going forward? Thank you.
[Foreign Language] [Interpreted]
Thank you for your question. We decided to suspend our services in Chongqing and Chengdu in May of this year, following our extensive evaluation of the overall return from the region. The business volume from the [Indiscernible] Chongqing area comprised a small portion of our overall business and was not expected to be profitable anytime soon. Moreover, we determined that the surrounding city hubs will not support large-scale supply chain operations in the short-term. As a result, we decided to exit the region temporarily. Our focus now is on cost reduction and efficiency improvement. We'll continue to focus on building a stable and profitable business in our core existing markets and consider expansion into new regions afterwards. Despite the exit, we will continue to maintain [Indiscernible] corporation with leading food companies in [indiscernible] and Chongqing. Thank you.
[Foreign Language]
The next question comes from Robin Leung with Daiwa. Please go ahead.
[Foreign Language]
Hello, Mr. Liang. I understand that Dingdong has been advertising the development capabilities and quality [Technical Difficulty], can you elaborate on your efforts in this area? Thank you.
[Foreign Language] [Interpreted]
Thank you for your question. Our primary focus is on product development capability as our core competitive advantage and growth driver. To achieve this, we have made the following specific optimization. We have made extensive efforts on the supply chain front. We cover a long and comprehensive section of the supply chain, sourcing over 80% of fresh products directly from the origin, including through contract forming in the production areas. We have established the GAAP standards for growers specifying protocols for fertilizer and testify use among other things, to ensure product quality and stability. This allows us to place orders before planting season at fixed price and volumes, while controlling upstream quality.
For instance, our Red River Valley blueberries achieved tremendous success, generating nearly 15 million GMV and over 400,000 purchases in just one month of online sales. This success was attributable to our extensive collaboration with purchases and growers to ensure optimal planting technology, management, quality control, taste and packaging. We secured 600 acres of production through contract farming resulting in our best-selling products of the season.
We have taken a unique approach to our private label products, distinguishing us from our peers, who usually rely on OEMs. That company, we prioritize in-house R&D and production, resulting in better product quality, differentiation and higher production efficiency, as well as greater control over production rhythm. Now connecting the front and back ends of our business enables us to respond promptly to customer demand based on data and user feedback. [Foreign Language] a low unit price product is a prime example of the success.
With a quarterly GMV of nearly RMB6 million and a quarterly repurchase rate of 35%, our private label products accounted for 16% of total GMV last year and 19% this quarter, and we aim to increase that to 30% in the future. Additionally, our own product gross profit margin increased by over 3 percentage points compared to the same period last year.
Third, we have always advocated innovation and prioritized investment in food R&D. We can better align with consumption trends and attract new users by developing new product categories like prepared meals, bakery items and cross beer. These categories not only command higher unit prices, but also offer higher gross profit margins. As a result, GMV in these categories is on the rise. Specifically, our prepared meals business officially launched Healthy Prepared Meals 2.0 this year, aiming to meet growing customer demands around nutrition and health, we will develop distinctive high-quality and differentiated prepared meals in line with this trend.
We've also taken steps to optimize our category structure specifically focusing on enhancing our older categories, while maintaining some accentual live business commodities, we have incorporated a greater range of mid to high-end products. For instance, our vegetable category has been a top performer. Previously, it primarily consisted of L1 guests for everyday use. However, we have now expanded to L2 and L3 categories such as organic vegetables and specialty vegetables from high altitude and Rugao, the Village of longevity in Jiangsu. These additions are medium and high-end products with relatively higher unit prices. Additionally, our quarterly GMV for local specialty vegetables, meat and poultry has reached nearly RMB30 million.
Reflecting on the past year, we're thrilled to report a continuous increase in our gross profit margin and a narrowed overall cost ratio. This achievement can be attributed to our successful utilization of product development capabilities as the primary source of traffic, resulting in a reduced reliance on external traffic. In essence, we have successfully established a competitive moat. Thank you.
The next question comes from Jiajing Chen with CICC. Please go ahead.
[Foreign Language]
Let me translate myself. Hello Mr. Liang, thank you for giving me the opportunity to ask the question. We've seen that Dingdong has been profitable for three consecutive quarters. What is your strategy to ensure sustained profitability in the future? Thank you.
[Foreign Language] [Interpreted]
Thank you for your question. Our Head of Finance is going to take this question.
All right. Thank you, Mr. Liang. As we continue to execute our efficiency first with due consideration of scale strategy, we have achieved three consecutive quarters of non-GAAP profitability since Q4 2022. We've also achieved GAAP profitability excluding the one-time impact of Sichuan, Chongqing adjustment this quarter. This is mainly due to our continued focus on honing our product development capabilities and improving our operational capacity to serve user better. Our overall order quality and user loyalty are improving as we optimize operational efficiency.
[Foreign Language] [Interpreted]
Specifically, since our strategic adjustment in 2021, we have adjusted our category mix. In terms of GMV, this has led to a 7 percentage point increase in the proportion of non-fresh foods and particularly prepared meals, whose proportion increased by 4 percentage points and private label products whose proportion increased by nearly 13 percentage points, emerging the range of products available to consumers.
Additionally, the number of SKUs per station has increased nationwide by around 500 with Shanghai seeing an increase of over 1,000 SKUs, compared to 2021. The new additions are mainly prepared meals and non-fresh products. With these changes, the GMV has increased to RMB72.9 nationwide in the first-half of the year, with Shanghai seeing an increase to RMB75.8. While the gross profit margin nationwide has remained stable at around 31% since last year.
While restructuring the national market, we focused on expanding in the East China region and increasing profitability there. Shanghai achieved overall profitability since Q1 2022, and Jiangsu and Zhejiang have achieved three consecutive quarters of profitability since Q4 2022. In terms of mature market growth, Jiangsu and Zhejiang recorded double-digit year-on-year growth in daily order volume per station. Despite the pandemic impact last year, Shanghai had a positive Q1, reaching an average daily order volume of 1,300 to 1,400. As the East China region becomes more profitable, we're focused on expanding it. There is room for improvement in order penetration and average order volume per station in Jiangsu and Zhejiang compared to Shanghai. Additionally, we plan to improve our operating capabilities in North China and South China in the second half of the year.
Meanwhile, we are working to improve our full chain operational capability. On one hand, we are investing in IT innovation to improve the systems and algorithms that can boost our end-to-end operational efficiency. And we have already seen some promising early results from this. As mentioned above, the platform's end-to-end loss, including processing loss continues to narrow and has stabilized within 1.5% in 2023.
As the post-pandemic situation stabilized this year, we optimized our regional network layout, adjusted frontline fulfillment station stock and improved mainline delivery efficiency with algorithms for end-to-end order fulfillment.
Frontline station operational capabilities are also continuously improving. After excluding the impact of the pandemic, the efficiency of personnel, both inside and outside frontline has steadily improved. Despite initial adjustment costs and the impact on the pandemic, fulfillment costs improved throughout the year, resulting in a 1.2 percentage points decrease year-on-year during the first-half of this year and a 9.2% decrease year-on-year in cost per order.
That said, the company will continue to prioritize efficiency in the East China market and optimize product structure, while improving operational efficiency in the North and South China regional markets. Our focus will remain on product development and building full chain operational capacity. Based on this, we are confident that we'll continue achieving non-GAAP profitability in Q3 and Q4 and for the full-year of 2023.
As there are no further questions, I'd like to hand the conference back to our management for closing remarks.
Thank you again for joining our call today. If you have further questions, please feel free to contact us or request us through our IR website. We look forward to speaking with everyone in our next earnings call. Have a good day.
The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.