Innovid Corp
NYSE:CTV
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Innovid Corp
Earnings Call Analysis
Summary
Q2-2024
Innovid's second quarter of 2024 was marked by a 10% increase in revenue, reaching $38 million, and a 29% rise in adjusted EBITDA to $5.9 million. The company saw a 21% growth in CTV impressions, fueling its momentum. Innovid launched the Harmony initiative, including products like Harmony Direct and Harmony Frequency, aimed at optimizing CTV advertising and improving efficiency. New partnerships with leading brands and a collaboration with Nielsen highlighted the quarter. Looking ahead, Innovid expects Q3 revenue between $40 million and $42 million and adjusted EBITDA between $6.5 million and $8.5 million.
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Greetings, and welcome to the Q2, 2024 Earnings Call. At this time, A brief question-and-answer session will follow the formal presentation. [Operator Instructions]. It is now my pleasure to introduce your host, Laura Martin.
Thank you, operator. Before we begin, I'll remind you that today's call may contain forward-looking statements and that the forward-looking statement disclaimer included in today's earnings release available on our Investor Relations page also pertains to this call. These forward-looking statements may include, without limitation, predictions, expectations, targets or estimates regarding our anticipated financial performance, business plans and objectives, future events and developments, changes in our business, competitive landscape, technological or regulatory environment and other factors could cause actual results to differ materially from those expressed by our forward-looking statements made today. Our historical results are not necessarily indicative of future performance, and as such, we can give no assurance as to the accuracy of our forward-looking statements and assume no obligation to update them, except as required by law.
In addition, today's call will include non-GAAP financial measures, including adjusted EBITDA, adjusted EBITDA margins and free cash flow. We use these non-GAAP measures in managing the business and believe they provide useful information to our investors. These measures should be considered in addition to and not as a substitute for our GAAP results. Reconciliations of the non-GAAP measures to the corresponding GAAP measures, where appropriate, can be found in the earnings release available on our website and in our filings with the SEC.
Hosting today's call are Zvika Netter, Innovid's Co-Founder and CEO; as well as Anthony Callini, Innovid's CFO, both of whom will participate in our Q&A session. I will now turn the call over to Zvika to begin.
Thanks, Lauren, and welcome, everyone, to our 2024 second quarter earnings call. Today, I'll review our second quarter results and provide an update regarding our ongoing strategic initiatives and progress in the market. I'll then turn the call over to our Chief Financial Officer, Tony Callini, who will provide further details with respect to our Q2 results and full year 2024 outlook, followed by Q&A.
We're proud to deliver another quarter of double-digit growth and improving margin. Revenue grew 10% year-over-year in the second quarter to $38 million. Adjusted EBITDA grew 29% to $5.9 million. Adjusted EBITDA margin increased to 15.5%, up from 13% in the prior year. CTV impressions, our key growth driver, increased by 21% over last year. The solid business momentum we delivered in the first half of the year keeps us on track to execute against our long-term targets and in line with our full year financial guidance. Our adjusted EBITDA margin expansion also demonstrate our ability and commitment to delivering profitable growth while continuing to invest in strategic innovation for the future of CTV.
We have made momentous progress since the beginning of 2024, including the launch of our strategic Harmony initiative and new partnerships with the world-leading players in the market. As we shared last quarter, in April 2024, we launched the Harmony initiative and product suite. We created Harmony to solve some of the biggest challenges facing CTV advertising today and to build a better CTV advertising for future of tomorrow. The [indiscernible] rapidly transitions to fully digital future. Our aim is to optimize CTV advertising at the infrastructure level to improve efficiency and ROI, enhance transparency and control, reduce carbon emissions and provide a better vision experience for consumers.
I'm excited to share that we've seen great progress in the last couple of months with clients, publishers and partners. As part of our Harmony launch in April, we introduced a new product called Harmony Direct, which streamlines the supply path, making it more sustainable and transparent. Supply path optimization helps advertisers ensure more of their dollars go towards working media and helps publisher increased revenue opportunities. The data from our early results have been positive. Our data partners saw a benefit of up to 15% improved yield and an average increase of 8% in working media. We are encouraged that more and more forward-thinking industry leaders are adopting Harmony Direct to help address the complexities of the CTV acquisition.
A few weeks ago, we announced that Goodway Group and Visio joined the Harmony initiative. Alongside previously announced partners like Roku, PMG, Assembly and the CMI Media Group. And in light of the successful results, PMG and early agency adopter is now rolling out Harmony direct across its portfolio of clients. In addition to Harmony Direct, we announced last week that we launched our Harmony frequency product, the first holistic frequency management solution for CTV and digital advertising. Frequency management remains a consistent challenge for advertisers. Until now, advertisers and media providers have had to separately manage frequency with each publisher or DSP platform. This led to ads being shown repeatedly to the same audiences and left key audiences underexposed. Through our ad server, we are able to see every impression publisher platform device and household across the entire ecosystem on both direct and programmatic media buys.
Advertisers adopting harmony frequency can now prevent overexposure, maximize budget by reallocating spend to under exposed households and improve the viewing experience by limiting ad fatigue. We're currently in beta testing for harmony frequency with CTV platforms, brand partners and some of the leading DSPs in the world. We're especially excited to include Yahoo! DSP as one of our first to market partners. We anticipate moving to general availability later this year. The strategic importance of the Harmony initiative and specifically how many frequency have been a key topic of discussion among industry leaders. In June, I had the pleasure of attending the Cannes Lion Festival together with my colleagues, where we met with leading brands, publishers and industry partners.
Many of our conversations reaffirm the long-term potential of our Harmony initiative and validated our efforts to solve the problems in the CTV industry today. In addition to conversations about Harmony, there were many discussions that Cannes focused on the expanding CTV market. I'm very encouraged by these conversations and the elevated strategic position that holds as a critical and leading player in the industry. To reinforce that point, I am also excited to announce a new strategic collaboration that demonstrate our essential position in the market and the power of the Innovid platform. Earlier this morning, we shared that we are collaborating with Nielsen, a global leader in audience measurement with the aim of providing a seamless workflow and holistic view of the cross-media ad universe. By leveraging ad-serving infrastructure to access Nielsen One, Nielsen and Innovid together would provide a seamless workflow, ultimately driving greater usability and coverage for ad measurement.
Together, we aim to provide the industry with a holistic comprehensive view of cross-media ad campaigns by integrating directly with Nielsen's established currency solution, Innovid will enhance its position as a vital player for TV and digital advertising, opening new avenues for growth. Nielsen and Innovid will be testing the technical integration in the coming months, and we look forward to updating you all on our progress. In addition to this exciting collaboration with Nielsen, we remain committed to investing in Innovid's own measurement solutions, which are used by some of the leading global advertisers and publishers. We also are introducing more and more real-time optimization solutions with Harmony, powered by our evolving measurement solution. Finally, I am pleased to share some customer wins and expansions from the second quarter.
We signed new clients and expanded our relationship with leading brands such as WNBA, Eli Lilly, Lundbeck, Purple Innovation, Habit Burger and The Wonderful Company. We're particularly excited about the expanded partnership with leading publishers, Amazon and Spectrum. We remain very focused on delivering value for our clients across our suite of products and are committed to driving impact for their businesses. None of these partnerships accomplishments or growth would have been possible without a world-class team which is why I'm proud that Innovid was recently named on Inc.'s Best Workplaces list of 2024. I want to thank our employees for all their hard work and for creating a workplace that balances innovation and culture. Our unique culture has been a driving force behind our ability to lead industry change. I'm very pleased with the progress we have made so far in 2024. I am excited about our sustained business momentum. Our Harmony initiative continues to be well received and adopted by industry leaders. We are well positioned to benefit from the secular CTV trends and are confident in Innovid's underlying business strength.
Our second quarter results keep us on track to execute in 2024 and deliver double-digit profitable growth over the long term. With that, I'll ask Tony to take us through the numbers and provide some insights into Q3 and full year expectations. Tony?
Thank you, Zvi, and good morning, everyone. In addition to the inspiring business progress that Zvika just shared, we're also pleased to report another strong quarter of financial performance. On a year-over-year basis, Q2 marks the third consecutive quarter of double-digit revenue growth, eighth straight quarter of adjusted EBITDA margin expansion and fourth consecutive quarter of free cash flow improvement. Now let's dig into the numbers.
Second quarter revenue grew 10% year-over-year to $38 million. Breaking that down further, ad serving and personalization revenue was up 11%, while measurement revenue grew 6%. As a percentage of revenue, ad serving and personalization made up 78% while measurement accounted for 22%. The growth in ad serving and personalization reflects the continued shift to CTV and some level of stabilization in ad spending as compared to last Q2.
In fact, CTV revenue from ad serving and personalization grew 21% over the second quarter of 2023. As a reminder, Innovid's ad serving and personalization revenue closely correlates with ad impression volume served through our platform. Within this category, CTV impression volume increased 21% as more impressions continue to transition to CTV. This is the second consecutive quarter where both CTV impressions and CTV revenue from ad serving and personalization grew by more than 20% on a year-over-year basis. And as a percentage of total video impressions, CTV represented 54% as compared to 51% in last Q2. Mobile video volume grew by 13% and represented 35% of all video impressions, while desktop volume decreased by 9% and reflected 11% of all video impressions.
As we've seen over the last few quarters, CTV impressions continue to consistently grow, while mobile and desktop have been more inconsistent. Going forward, we'd expect to see similar trends with both CTV and mobile growing and desktop being less predictable. That said, all 3 of these devices represent consumers watching streaming applications. So it's also helpful to look at the total video impressions served, which grew 14% overall in the second quarter as compared to the second quarter of 2023.
Moving to measurement. The consistent growth in measurement revenue reflects the ongoing value of our measurement capabilities as a key part of the Innovid platform. Not only did Measurement revenue grew 6% over last Q2. We also grew 7% sequentially from Q1. As the measurement business model is more subscription-oriented than the ad-serving business, we see an opportunity to steadily grow the customer base over time and add more committed revenue to our business. We expect our unique ability to combine creative, delivery and measurement solutions to provide differentiated client value and be a catalyst for continued revenue growth. Further, the Nielsen partnership we announced this morning is another positive data point of the power of our platform for the future of TV measurement.
Stepping back and looking at overall revenue performance in Q2. We're proud to have grown revenue double digits for the third consecutive quarter and had 20-plus percent CTV revenue growth for the second consecutive quarter, all in the midst of an inconsistent macro environment as some verticals have resumed normal spending levels, while others remain cautious with their advertising spending. In the second half of the year, we anticipate continued uncertainty augmented by the U.S. election cycle, which is reflected in our outlook for the remainder of 2024.
Now, moving on to costs and expenses. Revenue less cost of revenue calculated out to 76% of revenue, improving from 75% in Q2 last year. Our margins continue to improve as the business scales, reflecting the operating leverage embedded in our business model. As we include more automation and AI into our offerings, we expect this to be a continued catalyst for margin expansion.
Q2 total operating expenses, excluding depreciation, amortization and impairment, totaled $37.9 million, an increase of 6% from $35.9 million last year. Employee count at the end of June was 463 as compared with 450 at the end of Q2 2023. We remain committed to managing our cost base while making strategic investments in high-growth areas to drive improved profitability and generate long-term value creation for our shareholders. Q2 net loss was $10.5 million or a per share loss of $0.07 and -- this compares with a net loss of $19 million and a per share loss of $0.14 in Q2 2023. The outstanding common share count at quarter close was 145.8 million shares.
Adjusted EBITDA in the second quarter was $5.9 million, a $1.3 million improvement or a 29% increase as compared to $4.5 million in Q2 last year. As I mentioned earlier, this is the eighth consecutive quarter of year-over-year adjusted EBITDA margin expansion as our margin improved to 15.5% this past quarter as compared to 13% last year. These improvements reflect the impact of sustained revenue growth, lower cost of revenues as a percentage of revenue and operating costs that grew nominally over the prior year, demonstrating the leverage inherent in our operating model.
I'll now turn to the balance sheet and cash flow. We ended Q2 in a strong financial position with $30.6 million in cash and cash equivalents and no outstanding balance on our revolving debt facility. As a reminder, we have $50 million available on that debt facility. On a net cash basis, or to say it another way, cash and cash equivalents less outstanding revolver balance, the $30.6 million on hand at the end of Q2, 2024 is a 31% improvement as compared to the $23.4 million of net cash at the end of Q2, 2023. During the quarter, net cash provided by operating activities was $1.2 million, and free cash flow was a use of $1.3 million, a 38% improvement over the $2 million of free cash flow used in Q2, 2023.
If we look at free cash flow on a trailing 12-month basis, we have seen an improvement of $14 million as compared to the same 12-month period ended June 30, 2023. Finally, let me touch on our outlook for the third quarter and provide an update for the full year 2024. We are proud of our ability to continue to execute in an uncertain economic environment and are confident in the underlying strength of our business, opportunities for disruption and ability to grow revenue in a profitable way. We remain committed to our long-term financial target of 20-plus percent annual revenue growth and 30-plus percent adjusted EBITDA margin. As I mentioned earlier, we anticipate continued uncertainty in the second half of 2024 amplified by the current U.S. election cycle. We will continue to monitor ad market dynamics, but have already factored in some level of ongoing uncertainty in our guidance and are reaffirming our full year expectations today.
In the third quarter of 2024, we expect total revenue in a range of $40 million to $42 million, representing 13% year-over-year growth at the midpoint. We expect Q3 adjusted EBITDA in a range of $6.5 million to $8.5 million as compared to $6.5 million in the third quarter of last year. For the full year, we are reiterating our prior guidance of $156 million to $163 million in revenue, reflecting 14% annual growth at the midpoint, and adjusted EBITDA between $24 million and $29 million. We had another strong quarter of consistent double-digit revenue growth, margin expansion and free cash flow improvement, putting us another step closer to achieving our long-term targets. We remain encouraged by the secular market dynamics driving CTV growth and new product offerings like Harmony. We continue to invest in long-term sustainable growth while efficiently managing our cost structure and strengthening our financial condition. This concludes our prepared remarks.
Zvika and I are now happy to take your questions. Operator, please begin the Q&A session.
We will now be conducting a question and answer session [Operator Instructions]. The first question we have is from Matthew Cost of Morgan Stanley.
I have 2. Zvika, you mentioned a couple of new customer wins in the quarter. And I was wondering if you could just walk through kind of the common thread between those new customer wins. What are the key points that they're seeing that are causing them to work with you? And generally, are they -- is the entry point for them? Is it on the ad serving side? Or are they coming in kind of with a broader group of products? And then for Tony, just on the guidance for the second half, I think there's a decent amount of acceleration in terms of just the dollar add sequentially in 2Q and sorry, in 3Q and then again in 4Q based on the quarterly and full year guidance you gave. I guess, maybe walk us through the drivers of that and your level of confidence in being able to achieve that sort of sequential acceleration between here and the end of the year
Do you want me to -- I can take the second one first. I think the question around the new customer wins was directed to EBIT -- let me take the one on the sequential guidance going from Q2 to Q3 to Q4. Yes, Matt, I think as we looked at the year, I mean, we had always anticipated that this would be a year where momentum would be building over the course of the year. And I think if you look at the different drivers that we have between volume increases, cross-selling success, upselling success and those sorts of things. I mean we're kind of living that as we go through the year. And so as we think about the second half and as we've mentioned, I mean we're trying to balance some of the potential uncertainties of just some of the macros and the election in particular with some of the more tailwinds that we're seeing. So I think from our perspective, we feel confident in the full year guidance pleased with our second quarter results. And as we look at that sequential uptick from quarter-over-quarter, I mean, that's kind of what we're seeing in the business.
And the drivers are, again, kind of volume. And I think you're seeing that most pronounced in just the CTV specific growth, which is where CTV video impressions and CTV video revenue both grew over 20% for the second straight quarter. So that is something that we've always said is our primary growth driver. -- gets weighed down by some other things, specifically desktop, mobile has been a little bit more inconsistent. But that CTV growth of the 20-plus percent is one of the things that gives us the most confidence. And as we look out, we really feel strongly like we haven't really seen that inflection point yet where there's going to be a bend in the curve as things like live sports and more ad-supported streaming come online. And so our strategy all along is just going to put ourselves in the best position to take advantage of that when that ultimately comes... Tony, do you want me to take also the...
Yes, we may take the one on the -- I think that was directed to you for the new customer on if there's any common threads.
Yes. In terms of -- so clearly, we are known for being an ad server, specifically with a focus on CTV online video that will support other Omni channel. So in case there's an RSP or somebody is looking for -- it's whether there's an RFP, somebody is looking to switch from mainly Google to a more advanced ad server, especially somebody's brand invest more and more in CTV as it grows, they will switch to us look to switch. So that's the most common. Though we definitely have cases where customers -- and then from there, we cross-sell and upsell. But we definitely had cases where people with brands and agencies starts with the measurement or DCO on top of using our products on top of the Google ad server and then eventually switch to Innovid. And the reason we win, it's basically by our focus on product, being really the best around CTV and video in terms of the delivery, the creative tools and measurement. And the other one is neutrality. And I think there was another development in the suit against Google in terms of antitrust. That is a tailwind for us.
The next question we have is from Sean [ Pattu ] of Cusquena.
This is Jason on for Sean. Maybe a couple from me. One on new CTV inventory coming into the ecosystem. Can you just talk about the impact that new CTV inventories had on the ecosystem? And maybe how much of a driver Amazon's Prime Video has been for CTV impressions overall. And then one on verticals. Can you dive in more specifically on any vertical trends that you observed in the second quarter? Are there any areas of particular strength or weakness that you would call out?
Sure. So in terms of new inventory, constantly, the inventory of CTV is growing in -- by 2x, right? So one is people are spending more and more time in front of connected TV in front of the television in general, consuming content through an IP connection on a connected TV. And at the same time, there are more and more, which is connected, of course, more and more options and more content to watch. Primarily, I would say, beyond Netflix, of course, and Disney+ and HBO and Amazon investing heavily in the space. Livesport is a massive, massive driver because Livesport tends to be exclusive. There's very unique place where you can consume it. And clearly, it's live, right? So that's a huge driver, and we're seeing more and more deals around Livesport and CTV and that drives volume also.
And as Tony mentioned, we saw in the second half -- sorry, in the second quarter, 21% volume increase in terms of the number of ads we delivered year-over-year, and that's given the environment we're in, that's a very nice growth. So that's how it impacts us. In terms of specific and clearly in a better environment, we will expect to see even higher numbers. Remember that eventually, we believe 100% of television will all be CTV. So there's still plenty of room for growth in the coming years. In terms of specific verticals, Tony, do you want to take that?
Yes, I can certainly take that. I mean it's continuing the trends that we've seen. Things like CPG and pharma have been strong and continue to be strong. Auto is an interesting one where a year ago, that was really challenged, and we've seen that kind of sequentially improve every quarter, and it continues to do so. So that's one that makes us -- we're pretty bullish on auto at this point. At the same time, retail and that's probably not surprising given some of the macro news out there.
Retail was probably the category this quarter that was off the most. We've had -- and I know we've talked about things like finance, insurance, tech and telecom, all being off. I mean, they're kind of a mixed bag there. None of them are really growing tremendously, some of them are continuing to decline in small amounts. But I would say that's kind of stabilized. Retail is the one that of the categories that we look at was probably the most disappointing. And again, as I said, I mean, we're all kind of paying attention to the macro news out there, seeing similar terms across the retail sector. But not a positive, I think auto is the one that continues to strengthen, and we feel pretty good about.
The next question we have is from Matt Condon of JMP Securities.
My first one is just on the strategic collaboration with Nielsen. Can you just talk about what your goal is here and maybe what you expect -- what effect do you expect this to have on your platform? And then my follow-up is, Tony, just with the Harmony initiative rolling out, and I think most of the R&D investments are made, can you just talk about maybe what are the investments that you expect going forward? And then how we expect just spend across the OpEx funds, the trend going forward?
Clearly, we are extremely excited about the partnership with Nielsen and the plan to partner around integrating our platform with the Nielsen platform. Nielsen is a leading, I think, almost a household brand, definitely in this industry all over the world around currency for television and measurement of television, kind of the legacy of television and Innovid is extremely focused on the future of television and CTV. So the fact that we're joining forces to create a much more streamlined workflow for our customers. So basically, all our customers are also using Nielsen. So to create a better integration and better workflow between the platforms as we look into the future of measurement for television is something we're extremely proud of and excited. I believe, also together with the Nielsen team, and we plan to spend the next months further integrating and exploring ways that it's pretty clear for us that we can generate additional value for our mutual customers.
It's a long-term contributor for growth. Clearly, the expectation that there will be a monetary upside on top of everything else we're doing, but that's definitely in the long-term side of things. I would argue in the short term, it's a clear signal. There's so many -- there are several companies in the measurement space, several contenders when currency, Nielsen is [ looting ] the currency for TV measurement Innovid never tried to be a currency. So the fact that they chose us and we chose them to partner and really address all the needs of the industry around measurement of TV and CTV, I believe it goes a long way also in the short term, in terms of potentially influencing or at least signaling to the brands and agencies who we are, what we do, what we're heading and that somebody like Nielsen is comfortable to partner with us towards their core business, which is measurement.
And the other question, I think I'll give the...
Yes. I can take that. I mean this was the question, if I understand it right, I was just kind of broadly about investments, maybe more specifically about investments in Harmony. Yes. And Matt, great question. We've always said that we're -- the investment in Harmony really was just part of our normal run rate for our development team. We're very blessed that we have a very talented and gifted development team and innovation is in our name, and that's what we always do. So looking at our financials, you can clearly see there is no significant uptick in R&D as we went through this initiative, and we were able to really kind of support this with the existing team. There's still more development work to do. I mean this is -- we're just getting the kind of the frequency product into market now. So there's a little bit to do. But I would say, overall, zooming out, it's going to be the same group, and we're going to continue to kind of focus on driving innovation with the team we have. In terms of how to think about spending going forward, and one of the things I've always really loved about this business is just how much leverage there is in the operating model and is a pretty much a pure software play, we can scale pretty well and the unit economics are great. And so I would imagine that as we grow, there'll be some growth-oriented investments that we'll make.
We've been very thoughtful to not get out ahead of ourselves in terms of investing ahead of revenue. And so I expect more of that as we go forward. And I think that, that's reflected in our -- both our results with the EBITDA expansion over the last 8 quarters and then also the long-term targets, which ultimately we believe we should be able to get to a 30-plus percent EBITDA margin.
The next question we have is from Laura Martin of Needham & Co.
I have 2 questions. One is one of the big valuation upside of Innovid is that it serves as into both walled gardens and into the open Internet. But I was curious, do you guys actually serve ads into Amazon Prime Video?
One question? I think you said there 1 or 2 questions just to make sure...
Yes. So that's my first one. Do you actually have the right to serve into Amazon Prime Video, I'm curious about that. And then... My other question was on your slide that's called the 4 growth drivers. I really like this notion that you guys have talked about a lot, where you have a product and then you're going to upsell and you're going to cross-sell products to get like more revenue per customer. And maybe I don't understand Harmony correctly, but I thought Harmony actually called on the sell-side clients, the publisher clients, which would mean you really couldn't sell it to your buy-side clients. But do I understand the target universe for Harmony incorrectly?
Okay. First of all I'll take the first one. Amazon, yes, we are not only serving ads into the Amazon platform. We also -- Amazon is also a customer around measurement and other products, and you should definitely expect to see more even on Harmony, more between Innovid and Amazon. Sometimes people ask, even if we serve ads into YouTube, given the fact that Google owns a competitive ad server, the Google Campaign Manager and clearly, they are on YouTube. And the answer we also serve there.
So without -- if you look at our large customers like General Motors and Verizon, their ads are not going to be delivered and then hence, they're not going to pay if they adhere not delivered into all these platforms. So it's a must that we will actually deliver and then measure everything that goes through our system. And the reason we can do it because we're not a DSP, and we'll connect us to the Harmony question in a second, since we're not buying or selling media, we're not buying or selling data. The world gardens are open to us as we deliver billions and billions of impressions, which turns into billions of dollars of media for those platforms.
As to Harmony sell-side, buy side, both the beautiful harmony is going to harmonize the entire industry, and it must create value both for the buy side and the sell side. Actually, a lot of the inefficiency is exactly there. It's between the buy side and the sales side, whether it's Harmony direct with supply price optimization, minimizing the tax that you need to pay along the way and the number of hubs and also it's a greener solution. We just announced frequency. And that is generating more money for publishers, but it's also in that way, that money when it goes directly to publisher is then used to working media.
So you're paying for more impressions. So from a brand perspective, you spend $1 million by using Harmony direct, you actually get more of those dollars, let's say, instead of having only $800,000, $850,000 you can get $950,000 in working media. In this case, everybody is happy, but at least the buy side and the sell side are happy. And with the frequency management, same thing, it's the -- actually -- this one benefits the DSPs. Of course, it benefits the customers. But what we did there, Laura is, and if that's a very recent release is it's in beta now. And with some of the largest DSPs out there, we announced a partnership with the DSP. Basically, what it does, it measures frequency across the entire campaign, walled gardens, open Internet, programmatic, non-programmatic, beatable and unbeatable and then looks at frequency in areas where there's over frequency, it caps them. And now when there's under exposure, it actually signals to the DSP to buy those impressions.
So it signals to the industry to the publishers and the DSP stopped spending money here, but you should spend more money in this area which they are underexposed. So then in a way -- not in a way, there's way less waste. There's more efficiency that the customer is not paying a single dollar more than they planned. But the certain publishers are getting more demand for certain underexposed audiences. And that's something that only Innovid can do because we see everything, right? The DSP is part of it. But the DSP is happy because we're sending them the signal. So the reason we call it Harmony, it's exactly because of this, it's a win-win situation. And it sounds odd, but there is actually a way to configure this industry that everybody will make more -- we'll get more value out of CTV. And hopefully, that will drive more faster linear dollars into CTV, which I think everybody is going to be happy about.
Thank you... Ladies and gentlemen, we have reached the end of our question-and-answer session. And I would like to turn the floor back over to Zvika Netter for any closing comments.
Thank you. And again, thank you all for joining us today. We're extremely proud of the momentum we saw in the second quarter where we continue to deliver profitable double-digit growth with profitable growth, while we keep investing in things like Harmony direct and Harmony frequency management, and there's a whole road map coming ahead of it, more integrations with some of the largest streaming platforms in the world, including some that we didn't mention today, and hopefully, we'll mention in the future. We talked about the Nielsen integration and partnership and with the goal to deliver a lot more value.
So doing all of that will keep increasing quarter after quarter, increasing our EBITDA and having double diligent growth in an environment like this is something that we're very proud of. And again, I want to thank our employees, our customers and partners all over the world. And thank you all for joining us today, and we're going to keep you posted about our progress. Have a great day. Bye...
That concludes today's conference. Thank you for joining us. You may now disconnect your lines.