Clorox Co
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Intrinsic Value
The intrinsic value of one CLX stock under the Base Case scenario is 143.02 USD. Compared to the current market price of 168.05 USD, Clorox Co is Overvalued by 15%.
The Intrinsic Value is calculated as the average of DCF and Relative values:
Valuation Backtest
Clorox Co
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Fundamental Analysis
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Clorox Co., a longstanding stalwart in the consumer goods sector, has built a robust reputation as a leader in health and hygiene products. Founded in 1913, the company has evolved from its humble beginnings producing bleach into a multifaceted corporation, offering a diverse range of essential household brands. With products spanning categories such as cleaning, disinfecting, and personal care, Clorox has become a go-to name for consumers seeking reliable solutions for cleanliness and safety. Its strong portfolio includes well-known brands like Clorox bleach, Pine-Sol, and Burt's Bees, catering to a variety of consumer needs while promoting sustainable practices and environmental responsibi...
Clorox Co., a longstanding stalwart in the consumer goods sector, has built a robust reputation as a leader in health and hygiene products. Founded in 1913, the company has evolved from its humble beginnings producing bleach into a multifaceted corporation, offering a diverse range of essential household brands. With products spanning categories such as cleaning, disinfecting, and personal care, Clorox has become a go-to name for consumers seeking reliable solutions for cleanliness and safety. Its strong portfolio includes well-known brands like Clorox bleach, Pine-Sol, and Burt's Bees, catering to a variety of consumer needs while promoting sustainable practices and environmental responsibility.
For investors, Clorox Co. represents a compelling mix of stability and growth potential. The company's consistent revenue generation, highlighted by its resilience during economic fluctuations and recent health crises, showcases its importance in consumers' lives. Clorox’s commitment to innovation is evident as it continually adapts to market trends and customer preferences, aligning its strategies with emerging consumer health concerns. Furthermore, the company maintains a steady dividend policy, providing shareholders with reliable income streams. As the demand for hygiene products remains high, particularly in a post-pandemic world, Clorox Co. stands poised to capitalize on its market leadership, making it an intriguing prospect for investors seeking both dividend yields and long-term growth.
Clorox Co. operates through several core business segments, each contributing to its overall revenue and positioning in the consumer goods market. Below are the primary segments:
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Cleaning: This segment includes a variety of cleaning products, including bleach, disinfecting wipes, and multipurpose cleaners. Clorox products in this category are designed for home and professional use, especially emphasizing the disinfecting and sanitizing capabilities, which became particularly relevant during the COVID-19 pandemic.
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Lifestyle: This segment encompasses products that cater to home and personal care. It includes items such as food storage, grilling products, and cat litter. Brands like Glad and Fresh Step fall under this category, focusing on providing solutions that enhance everyday living.
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Health and Wellness: While this segment may overlap with the cleaning category, it specifically includes health-related products aimed at promoting hygiene and wellness. This can include disinfecting sprays, wipes, and other sanitizing products tailored for consumers seeking to improve their health and living environments.
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International: Clorox has a significant international presence, where it sells a range of products across its various categories. The international segment focuses on expanding brand recognition and product availability in emerging markets and developed countries outside the U.S.
These core business segments allow Clorox Co. to maintain a balanced portfolio, appealing to a wide range of consumer needs while also leveraging brand strength and market presence. Their strategic focus on health, hygiene, and sustainability is evident in product development initiatives throughout these segments.
Clorox Co possesses several unique competitive advantages that help it maintain a strong position in the household and professional cleaning product markets:
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Strong Brand Equity: Clorox is a well-established brand associated with cleanliness and sanitation. This strong brand recognition fosters customer loyalty and makes it a go-to choice for consumers.
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Diverse Product Portfolio: Clorox offers a wide range of products, including disinfecting wipes, bleach, and various cleaning supplies. This diversity allows it to cater to various consumer needs and preferences.
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Innovation and R&D: Clorox invests significantly in research and development to create new products and improve existing ones. This commitment to innovation helps the company stay relevant and meet changing consumer demands, particularly in health and safety.
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Distribution Network: Clorox has established a robust distribution network, ensuring that its products are widely available across multiple channels, including supermarkets, online platforms, and warehouse clubs. This accessibility enhances brand visibility and sales.
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Focus on Sustainability: Clorox is increasingly focusing on sustainability, aligning with consumer preferences for environmentally friendly products. This commitment can attract environmentally conscious consumers and create a positive brand image.
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Cost Leadership and Operational Efficiency: The company has developed efficient manufacturing processes, enabling it to maintain cost leadership in specific segments. This operational efficiency allows Clorox to price competitively while preserving margins.
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Strategic Acquisitions: Clorox has historically made strategic acquisitions to expand its product lines and enter new markets. Acquiring successful brands can bolster its market position and offer cross-selling opportunities.
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Strong Financial Position: Clorox generally maintains a solid financial foundation, allowing for increased investment in marketing, R&D, and expansion efforts, as well as resilience during economic downturns.
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Health and Safety Focus: The COVID-19 pandemic has heightened consumer awareness of hygiene, and Clorox has capitalized on this trend by positioning its products as essential for health and safety.
By leveraging these competitive advantages, Clorox Co can effectively defend its market share and continue to grow in a competitive landscape.
Clorox Co, like many companies in the consumer goods sector, faces several risks and challenges in the near future, including:
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Supply Chain Disruptions: The COVID-19 pandemic highlighted vulnerabilities in global supply chains. Ongoing disruptions, whether from natural disasters, geopolitical tensions, or health crises, could impact Clorox’s ability to source raw materials and deliver products.
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Inflationary Pressures: Rising costs for raw materials, transportation, and labor could squeeze profit margins. Clorox may need to decide between absorbing costs or passing them onto consumers, which could affect demand.
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Changing Consumer Preferences: Consumers are increasingly looking for sustainable and environmentally responsible products. Clorox must adapt its product line to meet these preferences, which could involve significant investment in product development and marketing.
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Regulatory Challenges: Increased scrutiny on chemical ingredients and environmental impact can lead to stricter regulations. Compliance may require additional investments in reformulation and quality control.
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Increased Competition: The consumer products industry is highly competitive, with new entrants and established brands constantly vying for market share. Clorox must innovate and maintain brand loyalty to fend off competitors.
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Market Volatility: Economic downturns can lead to reduced consumer spending on non-essential goods, impacting sales. Clorox needs to navigate fluctuations in consumer spending patterns.
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Sustainability Initiatives: As part of a broader trend towards corporate responsibility, Clorox may face pressure to enhance its sustainability initiatives. Failure to meet stakeholder expectations could damage its brand reputation.
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Cybersecurity Threats: Like all corporations, Clorox is at risk of cyber attacks which can result in data breaches, operational disruptions, and financial losses.
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Brand Reputation and Trust: Any product recalls or negative publicity can significantly harm consumer trust and brand value. Clorox must ensure high standards of quality control.
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E-commerce and Digital Competence: The shift to online shopping requires robust e-commerce strategies. Clorox must enhance its digital presence and logistics capabilities to meet changing shopping behaviors.
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Global Risks: For a company like Clorox that operates internationally, geopolitical instability, trade tensions, and varying economic conditions across different markets can create uncertainty.
To navigate these risks and challenges effectively, Clorox Co will need to apply strategic foresight, maintain strong operational resilience, and be responsive to consumer and market changes.
Revenue & Expenses Breakdown
Clorox Co
Balance Sheet Decomposition
Clorox Co
Current Assets | 1.6B |
Cash & Short-Term Investments | 278m |
Receivables | 595m |
Other Current Assets | 703m |
Non-Current Assets | 3.9B |
PP&E | 1.6B |
Intangibles | 1.8B |
Other Non-Current Assets | 524m |
Current Liabilities | 1.6B |
Accounts Payable | 1.5B |
Accrued Liabilities | 83m |
Short-Term Debt | 4m |
Other Current Liabilities | 20m |
Non-Current Liabilities | 3.9B |
Long-Term Debt | 2.5B |
Other Non-Current Liabilities | 1.4B |
Earnings Waterfall
Clorox Co
Revenue
|
7.5B
USD
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Cost of Revenue
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-4.1B
USD
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Gross Profit
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3.3B
USD
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Operating Expenses
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-2.1B
USD
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Operating Income
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1.2B
USD
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Other Expenses
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-829m
USD
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Net Income
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357m
USD
|
Free Cash Flow Analysis
Clorox Co
USD | |
Free Cash Flow | USD |
In Q1, Clorox exceeded expectations, fully restoring market share post-cyber attack with a 0.7 point gain. They achieved an impressive gross margin of 45.8%, expecting a drop to approximately 43% in Q2 due to seasonal fluctuations and volume declines. For the full year, Clorox projects 3% to 5% organic growth, supported by robust advertising and a focus on value-driven products. They anticipate margins will stabilize around 44% in the latter half of the year, fueled by strategic divestitures and innovation efforts. The company is optimistic about returning to pre-pandemic profitability while navigating a challenging consumer environment.
What is Earnings Call?
CLX Profitability Score
Profitability Due Diligence
Clorox Co's profitability score is 67/100. The higher the profitability score, the more profitable the company is.
Score
Clorox Co's profitability score is 67/100. The higher the profitability score, the more profitable the company is.
CLX Solvency Score
Solvency Due Diligence
Clorox Co's solvency score is 45/100. The higher the solvency score, the more solvent the company is.
Score
Clorox Co's solvency score is 45/100. The higher the solvency score, the more solvent the company is.
Wall St
Price Targets
CLX Price Targets Summary
Clorox Co
According to Wall Street analysts, the average 1-year price target for CLX is 159.02 USD with a low forecast of 133.32 USD and a high forecast of 196.35 USD.
Dividends
Current shareholder yield for CLX is .
Shareholder yield represents the total return a company provides to its shareholders, calculated as the sum of dividend yield, buyback yield, and debt paydown yield. What is shareholder yield?
Ownership
CLX Insider Trading
Buy and sell transactions by insiders
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Profile
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Industry
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Dividend Yield
Description
The Clorox Co. engages in the manufacture and marketing of consumer and professional products. The company is headquartered in Oakland, California and currently employs 9,000 full-time employees. The firm sells its products primarily through mass retail outlets, grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet and military stores; third-party and owned e-commerce channels; and distributors. The firm operates through four segments: Health and Wellness, Household, Lifestyle and International. The Health and Wellness segment consists of cleaning products, professional products, and vitamins, minerals and supplement products. Its Household segment consists of cat litter products, bags and wraps, and grilling products. Its Lifestyle segment consists of food, natural personal care products, and water-filtration systems. Its International segment consists of products sold outside the United States. The company markets various consumer brand names, such as namesake bleach and cleaning products, Pine-Sol cleaners, Liquid-Plumr clog remover and Poett home care products.
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Employees
Officers
The intrinsic value of one CLX stock under the Base Case scenario is 143.02 USD.
Compared to the current market price of 168.05 USD, Clorox Co is Overvalued by 15%.