Caleres Inc
NYSE:CAL

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Caleres Inc
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Earnings Call Analysis

Q2-2025 Analysis
Caleres Inc

Sales Decline and ERP Issues Impact Performance

During the second quarter, the company faced a 1.8% decline in sales, totaling $683 million. This shortfall was influenced by weak sandal demand and complications from a recent ERP system upgrade, which hindered visibility and execution. Despite these challenges, Famous Footwear sales grew 1.5%, with strong August performance compensating for earlier weaknesses. The company revised its full-year guidance, now expecting flat to down 2% sales compared to last year, and earnings per share between $3.94 and $4.09. Efforts to mitigate these impacts included cost reductions and restructuring to save $7.5 million annually.

Navigating Through Challenges

Caleres faced significant challenges in the second quarter of 2024, reporting a sales decline of 1.8% year-over-year, totaling $683 million. Key issues stemmed from an ERP system upgrade that disrupted operations, leading to an estimated loss of $10 to $15 million in sales. These disruptions hindered visibility and affected supply chain management, impacting their ability to respond to consumer demand effectively.

Segment Performance Insights

Within their Brand Portfolio, sales fell by 5.1%, with weaknesses noted in seasonal categories. In contrast, Famous Footwear saw a modest sales increase of 1.5%. However, when adjusting for a retail calendar shift, comparable sales at Famous were down 2.9%. Despite this, there was a positive trend emerging as sales improved sequentially each month, particularly in August, which bodes well for the back-to-school season.

Gross Margins and Profitability

The consolidated gross margin improved to 45.5%, reflecting a 30 basis point increase from the previous year, driven mainly by higher margins in the Brand Portfolio. However, the margin for Famous Footwear declined to 45%, down 120 basis points, due to increased promotional activities. Operating earnings totaled $42.5 million, translating to an operating margin of 6.2%. The company generated an EBITDA of $57 million, or 8.4% of sales.

Strength in E-Commerce and Kids Segment

Famous Footwear showed strength in the key Kids category, which has outperformed the total business for 14 consecutive quarters. The penetration of Kids products constituted 21% of Famous' total business. Notably, the company reported a 10% year-over-year growth in famed.com sales, driven largely by omnichannel fulfillment through its stores.

Outlook and Guidance

Looking ahead, Caleres revised its full-year guidance, now expecting sales to decline by a low-single-digit percentage from the previous year. Specifically, they anticipate earnings per diluted share to range between $3.94 and $4.09. Adjusted earnings per diluted share are projected to be between $4.00 and $4.15. For the third quarter, consolidated net sales are expected to be flat to down 2%, with earnings per diluted share projected between $1.24 and $1.34.

Strategic Initiatives and Cost Management

In light of the operational challenges, Caleres is implementing a restructuring plan to save approximately $7.5 million annually, including $2 million in the current fiscal year. Additionally, the company is focusing on reducing SG&A expenses to align costs with its forecast. A total of 10 Famous stores are expected to close, reducing the count from 860 to 850, in response to the continued strength of e-commerce.

Cautious Optimism for Future Growth

Despite the setbacks, the leadership team expressed cautious optimism, bolstered by strong August performance in Famous Footwear, particularly driven by effective marketing and promotional strategies focusing on kids and athletic shoes. The initiatives in e-commerce and retail store remodeling are set to further solidify Caleres' market position and drive future growth.

Earnings Call Transcript

Earnings Call Transcript
2025-Q2

from 0
Operator

Good morning and welcome to the Caleres Second Quarter 2024 Earnings Call. My name is Rob, and I'll be your conference coordinator. [Operator Instructions] As a reminder, this conference is being recorded.

At this time, I'll turn the call over to Liz Dunn, Senior Vice President, Corporate Development and Strategic Communications. Please go ahead.

L
Liz Dunn
executive

Thank you, Rob. Good morning. I'd like to thank you for joining our second quarter 2024 earnings call and webcast. A press release with the detailed financial tables as well as our quarterly slide presentation are available at Caleres.com.

Please be aware today's discussion contains forward-looking statements which are subject to a number of risks and uncertainties. Actual results may differ materially due to various risk factors including, but not limited to, the factors disclosed in the company's Form 10-K and other filings with the U.S. Securities and Exchange Commission. Please refer to today's press release and our SEC filings for more information on risk factors and other factors which could impact forward-looking statements. Copies of these reports are available online.

In discussing the results of our operations, we will be providing and referring to certain non-GAAP financial measures. You can find additional information regarding these non-GAAP financial measures as well as others used in today's earnings release and our presentation on the investor section of our website. The company undertakes no obligation to update any information discussed in this call at any time.

Joining me on the call today is Jay Schmidt, President and CEO; and Jack Calandra, Senior Vice President and CFO. We will begin this morning's call with our prepared remarks and thereafter we will be happy to take your questions.

I would now like to turn the call over to Jay. Jay?

J
John Schmidt
executive

Thank you and good morning, everyone. Earlier today, we reported sales and earnings that were below our expectations. While our brands and our products continue to resonate with consumers and we remain committed to and confident in our long-term vision, our second quarter results fell short in both segments and do not reflect our true potential.

Our ERP upgrade during the quarter was a significant part of the problem, but not the entire problem. Lack of visibility caused execution issues that prevented us from delivering our expected results.

In total for the second quarter, we achieved earnings per share of $0.85. Our second quarter sales declined 1.8% year-over-year and the sales miss drove the bottom line miss. We generated strong gross margin rates up 30 basis points, driven by the brand portfolio.

Now let me delve into the issues faced with regard to our ERP system upgrade and what we have done to course correct. As you are aware, we upgraded our SAP enterprise system to the new cloud-based version. This was a necessary upgrade that our teams have been working on for the past year, resulting in a common platform to leverage across our brand portfolio.

Mid-quarter, we were down for a few days as we planned. When our systems came back online, we initially saw signs of a successful implementation with e-commerce and order shipping on track. However, as we progressed through the quarter, several key operational reports were delayed, causing a lack of visibility to the tools we rely on to drive our business day in and day out. Additionally, there were issues related to size reporting that initially made it difficult for us to service drop ship and replenishment orders.

And finally, we experienced late shipments and carrier failures that, while not related to the ERP implementation, contributed to the sales decline. It is important to note that about 45% of our Brand Portfolio business is dynamic, including direct-to-consumer, replenishment, drop ship and advancing newness. And without the tools and the reports to monitor these areas, we could not see all the issues until it was too late to fully recover.

In response, we took several actions. First, we immediately replaced one of our integration partners who handled reporting. Second, we pulled experienced order management professionals from elsewhere in our company and enlisted them to help ship out as many orders as possible. Third, we've gone function by function to shore up reporting and develop workarounds until the automated solutions are fully online.

Importantly, we are now operational in all areas that caused the ERP disruption and we have addressed the issues that temporarily impacted visibility. That said, we do not expect to recover all the missed sales with respect to seasonal categories, drop ship and other direct-to-consumer purchases. This is factored into our updated guidance that Jack will share with you momentarily.

We have also accelerated cost reduction initiatives to mitigate the impact on profitability. To that end, today, we announced a restructuring that will save us approximately $7.5 million on an annualized basis and $2 million in this fiscal year. These moves will make our teams more efficient and effective. Additionally, we are reducing other SG&A items for the back half to align with our forecast.

Now let's turn to our operating segments. The Brand Portfolio sales declined 5.1% with the issues related to our SAP upgrade impacting all brands as well as weakness in seasonal categories. Wholesale and drop ship were down and our own e-commerce was flat, but below our expectations.

We continue to see strong growth in demand for new products and momentum in fashion sneakers. In fact, Sneakers and Sport represented 28% of retail selling for the quarter, up 6 points versus the prior year. Seasonal product continued to underperform with sandals down high-single-digits versus last year. We are well positioned in Sneakers going forward and have aligned our inventory with consumer demand for this trending category.

Higher initial margin rates and a favorable channel mix resulted in a 140 basis point improvement in segment gross margin. This demonstrates the health of our business overall. Our 8.3% return on sales for the Brand Portfolio was down to last year due to deleveraging of expenses.

Inventory is in good shape, about flat to last year with a reduction in aged inventory. Our 4 lead brands, which include Sam Edelman, Allen Edmonds, Naturalizer and Vionic, represented more than half of the Brand Portfolio sales in the quarter. While sales were down for the lead brands, in total, they outperformed the other brands in our portfolio.

A few highlights from the quarter demonstrate that our growth vectors are still on track. On the international front, we are very pleased with Sam Edelman's momentum. What we are seeing in Asia is giving us increased conviction in our strategy there. In terms of new channels of distribution, Allen Edmonds wholesale door count is up 30% year-over-year and we continue to see a strong response at Nordstrom and other strategic specialty accounts.

We also continue to attract new consumers to our brands like Naturalizer. There, I hope you noticed that we are moving forward with Deepica Mutyala and Lauren Chen as our first inclusivity ambassadors, starting with a campaign centered around our sizing initiatives and wide [ shaft ] boots. We are already seeing a strong reaction in early fall to our tall boots, especially in wide shaft.

And finally, at Vionic, the Uptown moc franchise continues to introduce the brand to new consumers with more modern and relevant fashion that embodies wearable wellbeing.

Overall, the brand portfolio had a difficult quarter. However, we have full confidence in our growth vectors. Our retail sell-throughs in the quarter were strong. We are well positioned from an inventory perspective in Sneakers and many of our brands have growth and receipt plans for the back half to support our guidance. This was a moment that is not indicative of our future potential.

Moving on to Famous Footwear. Total sales were up 1.5% during the second quarter, while comp sales declined 2.9%. Despite sales that were lower than anticipated, we delivered sequential improvement in each month of the quarter. We saw our athletic trend build in July as the back-to-school season began and we aligned our assortment with trending categories and brands.

Notably, our strategically important Kids category once again grew in the quarter and Kids outpaced the total business. Our Kids business has now outperformed the rest of the chain for 14 consecutive quarters. Kids penetration of the total Famous business was 21% in the quarter and we gained 0.5 points of market share of kids in shoe chains according to Circana data.

Also in the second quarter, Famous Footwear's market share was flat to the total footwear market overall and gained 0.5 points in shoe chains according to Circana. We were also pleased with the performance of our own brands at Famous. Penetration of our Caleres brands was once again up in the quarter. Our own portfolio provides Famous with greater access to fashion products. And at an enterprise level, Caleres captures a higher gross margin on brands sold vertically. Our Famous.com business was solid in the quarter, up 10% year-over-year with much of the business fulfilled through our stores.

Finally, we continue to further our efforts to enhance the consumer experience at Famous. At the end of Q2, we had 31 Flair locations in total. We experienced a 5-point sales lift versus the rest of the chain in our fall 2023 and spring 2024 Flair stores. Those of you that shop there may notice an expanded assortment of brands like New Balance and Brooks. Flair is helping us attract these and other more elevated brands and products and our Famous consumer is responding. We are on track to remodel 12 additional Flair stores in the back half of this year.

As for the back-to-school business, it came late, but it has come in strongly and we are pleased with where the season ended up. Early in the year, we saw a stronger athletic business materializing and worked hard to align our inventory investment with emerging trends for back-to-school.

In mid-July, we launched new marketing messages and shifted our marketing mix to channels that were driving the most traffic. We also shifted our promotional strategy to BOGO from buy more, save more after conducting a test that showed BOGO was margin dollar-accretive. In August, we experienced a high-single-digit positive comp store sales gain. As a result, through August, Famous Footwear comp sales are now about flat for the full year to date.

The athletic trend continued to build and turned positive with strength in Nike and Adidas, amongst others. Furthermore, we are seeing strength in Men's and Women's alongside continued outperformance in Kids. While we see these trends normalizing now that the back-to-school season is over, our results suggest our product, marketing and promotional messages are resonating with the millennial family.

The strength of Kids, our Flair results and our trend in August lead us to a place of cautious optimism at Famous. We believe Famous' inherent competitive advantages, namely its leadership position with the millennial family, especially kids, coupled with its clear avenues for growth and support from the Caleres structure position the business to gain additional market share in shoe chains, generate robust levels of cash and increase profitability over the long term.

As we look ahead, we are confident in our ability to get back on track and deliver earnings per share in line with our revised guidance. Longer term, we believe we are exceptionally well positioned to execute our strategic plan, invest to fuel our growth initiatives and drive sustained value for our shareholders.

And with that, I will now hand it over to Jack for a more detailed view of our financial performance and our outlook. Jack?

J
Jack Calandra
executive

Thanks, Jay, and good morning, everyone. During today's call, I'll provide additional details on our second quarter performance, share our outlook for the third quarter and discuss our revised guidance for the full year. While there were no adjustments to the second quarter this year, please note my comparisons to last year will be on an adjusted basis.

For the second quarter, sales were $683 million, down 1.8%, which included a $23 million benefit in Famous due to the retail calendar shift that pulled a peak back-to-school week into the quarter. As Jay mentioned, our ERP upgrade, weak sandal demand and a late back-to-school lift resulted in a shortfall to expectations. Brand Portfolio sales were down 5.1%. Based on our analysis, we believe the system issue resulted in about $10 million to $15 million of lost sales in the quarter or as much as 5 percentage points of growth.

Famous sales were up 1.5%. Comparable sales, which adjust for the calendar shift, were down 2.9%. Encouragingly, we saw sequential improvement in each month of the quarter and that improvement continued with a strong performance in August. Consolidated gross margin was 45.5%, a 30 basis point increase versus last year and was driven by higher margin in Brand Portfolio, partially offset by a lower margin in Famous.

Brand Portfolio gross margin was 42.7%, up 140 basis points versus last year as a result of higher initial margins and a favorable channel mix. Famous gross margin was 45%, down 120 basis points versus last year due to more days on promotion and the pull forward of our BOGO 50 offer as well as higher clearance activity. While we utilized the BOGO 50 offer earlier than planned, we believe we maximize gross profit given the initial tepid response to our buy more, save more promotion.

SG&A expense was $268 million or 39.3% of sales and included planned investments in marketing behind our lead brands, the expansion of our International business and the SAP upgrade.

Operating earnings were $42.5 million and operating margin was 6.2%. Operating margin was 8.2% at Brand Portfolio and 8.3% at Famous. Net interest expense was $3.3 million, down about $2 million from last year. The reduction was driven by lower borrowings as our weighted average borrowing rate was similar to last year. Earnings per diluted share were $0.85 versus $0.98 last year and EBITDA was $57 million or 8.4% of sales.

Turning now to the balance sheet and cash flow. We ended the second quarter with $147 million in borrowings, down about $98 million from Q2 2023 and no long-term debt. I would note that one of our vendors had issues receiving payment later in the quarter, which resulted in a planned payment of $49 million being pushed into August.

Inventory at quarter end was $661 million, flat to last year. Inventory was up slightly in Famous and down slightly in Brand Portfolio. Regarding cash flow from operations, we generated $80 million, which included the favorable impact of the deferred vendor payment.

Now turning to our outlook. We are updating our full year 2024 guidance to reflect the shortfall we experienced in Q2, our strong August results at Famous and the restructuring actions we announced today. Specifically, we now expect sales to be down a low-single-digit percent versus last year. This comparison includes the impact of the 53rd week in 2023.

Excluding the 53rd week, sales to be flat to down 2% and earnings per diluted share of $3.94 to $4.09 and adjusted earnings per diluted share of $4 to $4.15, which includes about $2 million of savings and excludes $3 million of onetime costs associated with the restructuring.

Additionally, we now expect the following for 2024: consolidated operating margin of 7% to 7.1% and capital expenditures of $50 million to $55 million. Given the continued strength of e-commerce relative to stores in Famous, we will close an additional 10 stores this year and expect to end the year with 850 stores versus 860 stores last year. And lastly, we still expect an effective tax rate of about 24%.

We are also providing the following guidance for Q3: we expect consolidated net sales to be flat to down 2%; a cash restructuring charge of $3 million; and earnings per diluted share of $1.24 to $1.34; and adjusted earnings per diluted share of $1.30 to $1.40. We have provided a table in our earnings release and slides that summarizes our previous and revised guidance.

With that, I'd like to turn the call over to the operator for questions. Operator?

Operator

[Operator Instructions] Our first question is from the line of Laura Champine with Loop Capital Markets.

L
Laura Champine
analyst

Jay, just hearing all the things that you've done to fix the ERP implementation issues, should we consider it an immaterial impact on the back half of the year?

J
John Schmidt
executive

I would say that's accurate, Laura. We have really triaged this during the second quarter and we feel confident that we have all systems go. And where we don't, we have the accurate backups in place until we do that we really feel very confident in.

L
Laura Champine
analyst

Got it. And then on this August rebound -- and I think this would probably be tough to tell, but do you have a sense that that was driven by the macro? Or could it be that your promotions, which were stepping up in that time period are what drove the improved results?

J
John Schmidt
executive

It's -- I think it starts with the fact we were looking here this morning, we have -- a lot of our athletic brands are trending extremely well. So we were much better in position with key athletic brands. It's representing well north of 50% of our athletic -- or our total Famous business. So getting those key brands in place and the Kids inventory in place was the first part.

Second part was, as you alluded to, this was the first time that we saw such a high demand on the BOGO versus buy more, save more that it became margin-accretive. And that was a different place for us that we haven't seen prior to that. So while not more days in the pure back-to-school business, we do see we got a much higher traffic lift from it.

And then finally, our marketing was really all focused on kids during the back-to-school and the key athletic shoes and others that they really drove through. So you're right, it's hard to get one impact on it, but I think those 3 things in tandem probably drove it through. That would be where I think we wound up.

Operator

Our next question is from the line of Mitch Kummetz with Seaport Global Securities.

M
Mitchel Kummetz
analyst

Yes, I've got a few questions. On the ERP situation, Jay, it sounds like you said all systems go. I am curious, though, you mentioned that with Brand Portfolio that you're seeing growth in your receipt plans. Is there any concern about fallout to those plans, maybe just as some of these issues might have negatively impacted some confidence in your business from your wholesale partners?

J
John Schmidt
executive

No. And there was really -- in many cases, Mitch, we did ship second quarter later, but it was within a customer's shipping window. So we haven't seen any lack of confidence from our retail partners. And in some cases, again, very nominal. What we are seeing, though, is some real strength out of fall and it's early days for sure, but we are seeing some really nice reaction to some key trending categories on the brand side.

And those include sneakers, as we've mentioned [Technical Difficulty] continue to grow. We've seen great result in some early flats and Mocs coming through. And then sport-inspired casuals are another great example. Finally, we've seen some interest in high shaft boots, particularly at Naturalizer and Sam Edelman. So it seems like the consumer is interested in new fall and is out shopping and we're in a position to address that.

M
Mitchel Kummetz
analyst

And just on the boot piece, can you remind us how big a part of your business that is in the back half of the year and what kind of performance you're lapping there from a year ago?

J
John Schmidt
executive

Yes. We're -- it's a good question. We were -- obviously, we haven't -- we've had boot seasons that were disappointing in the last 2. Our best information right now tells us it's about 28% of our Brand Portfolio sales in the back half. So -- and what we see about that is we -- from what I can see today, tall boots will be up slightly and then short boots will be down, but again, a manageable amount.

Over on the Famous side, boots are obviously a much smaller penetration, about 14% of the fall season. So -- and we -- over on there, the only thing to report is that we are seeing some good results in actually some cozy type of products selling early, which is good to see.

M
Mitchel Kummetz
analyst

And then on your third quarter outlook, I think, Jay, you said that Famous Footwear comp up 8% -- I'm sorry, high-single-digits in August. So what kind of comp assumption for the quarter is embedded in your outlook? What kind of Famous comp is in that sales range that you provided?

J
John Schmidt
executive

Yes. I'll let Jack pick up for the comp reporting here.

J
Jack Calandra
executive

So yes, we expect what I'll describe as a modest positive comp in Q3 for Famous, which obviously [ drafts ] off of the strength of August. And -- but I will say, though, that the total reported sales for Famous in the quarter will be down mid-single-digits as a result of this shift in the calendar with the back-to-school weeks and what we're anniversarying last year. So what you'll see is, I think, a modestly positive comp in Q3 for Famous, but total sales, reported sales that are probably down low- to mid-single-digits.

M
Mitchel Kummetz
analyst

Okay. And then how about Famous gross margin for the third quarter? I mean, obviously, it was down pretty substantially in 2Q. Are you also expecting it to be down in 3Q, or do you expect it to be better?

J
Jack Calandra
executive

No, we're anticipating the gross margin for Famous to be down in the third quarter. And what I would say is when we look at sort of the year, we're still looking for gross margin improvement at the consolidated level, which is really being driven by Brand Portfolio.

M
Mitchel Kummetz
analyst

And then one last one for me. Just in terms of the revision to the full year sales guidance, because it sounds like in the quarter, there were 3 main issues. There was ERP, there was back-to-school, there was seasonal. So for the full year revision, does that basically take into effect kind of the $10 million to $15 million you lost on ERP? But for back-to-school, it's just kind of -- back-to-school is kind of a wash, right? Because what you lost in 2Q, you kind of pick up in 3Q and then it's seasonal. And how much was the impact on seasonal? Can you kind of parse that out?

L
Liz Dunn
executive

Sorry, we're just getting the number.

J
John Schmidt
executive

Yes. No, we probably will have to pull it for you, but we did see sandals down on the Brand Portfolio piece of our business high-single-digits in the second quarter. In Famous, they were actually sandals were flattish. So we can pull the exact dollar amount as it relates to the [ miss there ].

M
Mitchel Kummetz
analyst

But it's fair to say that back-to-school, in terms of the revised full year guidance, that doesn't really reflect any changes to your thinking around back-to-school because what you lost in 2Q, you pick up in 3Q? Or is your overall view of back-to-school worse than what it was when you last gave the guidance?

J
John Schmidt
executive

No, I think it was -- it's actually -- we were pleased with where we saw we came out in back-to-school. And I think, Mitch, the other thing is that a lot of the key brands and trends that were there, we do see a go-forward application of that and we're looking to fuel those all the way through as we continue to serve the family throughout the fall season. So pretty pleased with what we saw. And obviously, a lot of these areas are things that we're very strong for and known for. So those actually will help us as we move forward.

Operator

Our next question is from the line of Josh Herrity with Telsey Advisory Group.

J
Joshua Herrity
analyst

I just wanted to follow up a little more on a lot of moving pieces here in the quarter. From an inventory perspective, I think you mentioned the carrier delay, the ERP implementation, seasonal weakness. Can you talk a little bit more broadly about demand trends by category? Obviously, athletic stronger, but dress seasonal and what that means for your inventory composition heading into the back half of the year relative to the overall promotional environment and what it could mean for the gross margin in the back half of the year?

J
John Schmidt
executive

Okay. So I'll start with the brand piece, Josh, and we obviously see a lot of these key trends continuing here. The pivot to sneakers was done in the season. So we've already seen in the first couple of weeks of August that come through. I think we are reacting appropriately with the tall versus short dynamic in boots and feel pretty good about what I would call the casual footwear business in the fall season. And we've made the appropriate, I think, adjustments to our dress business. So that feels pretty good for me.

And then on Famous, again, we've seen some really strong brand results there. Nike business, very strong, Adidas powering through very nicely, New Balance, Converse, amongst many others, Birkenstock. So we have a very good feeling about continuing to pivot into those brands.

Famous is continuing to work with all their key strategic brand partners to bring in the very best from all of them to get the business to continue to -- all the learnings to keep going through and get more of that inventory in that the consumer is demanding. And on our brand side, we're seeing our target of 30% of our business coming through speed on receipts will continue. So that will continue to help us fuel all the good things that are working there too and as part of our dynamic model.

J
Joshua Herrity
analyst

Great. And then if I could just follow up with the second question on the ERP implementation. That was entirely on the Brand Portfolio side, is that correct?

J
Jack Calandra
executive

It was the Brand Portfolio side as well as our core financial systems.

J
Joshua Herrity
analyst

And can you remind us where the ERP rollout or system stand for the Famous side or if there's any other system implementations upcoming here?

J
John Schmidt
executive

Yes. At this point, we put everything on hold for the future, Josh, just to make sure that we're 100% on this. So we'll update everyone on our progress as we pull the whole company in. But for sure, we want to prioritize and get this to be -- make sure that we're 100% right on this and we'll announce more when we have more to say.

Operator

Our next question is from the line of Ashley Owens with KeyBanc Capital Markets.

C
Chandana Naga Madaka
analyst

This is Chandana Madaka on for Ashley. So first, I just kind of wanted to dig in a little bit more. You've already spoken to your trends quarter-to-date by month. But you mentioned back-to-school kind of started off a little bit late. Just wanting to ask why do you think that is? And then you've talked about how selling picked up in August and some of the dynamics in marketing and promo bringing that up more in line with your expectations, but just wanted to dig in further there?

J
John Schmidt
executive

Yes. I think we did see the consumer at Famous has been very [ wear now ] oriented. And so I'm not surprised that back-to-school opened up a little late in terms of when they really needed to buy it is when they came out and shopped. And I think -- so that was just one thing, I think, was consumer demand and people really prioritizing their spend in different ways and spending really when they needed it.

The second thing we saw was, obviously, when we did go into full back-to-school and we did shift from last year's buy more, save more type of promotion into this, we did see a good piece of traffic come through. And then finally, we really turned on all of our marketing through new digital channels as well as standard channels to really maximize the time of this back-to-school period, which was primarily in August.

So I think it was a combination of 3 things at once. And then obviously, we had the inventory aligned to really take advantage of the traffic that came through.

C
Chandana Naga Madaka
analyst

Awesome. And then just as a follow-up, so I saw some door count expansion at Allen Edmonds. Just any early successes that you can speak to or any other door expansion that's planned for the other lead brands? And maybe what are you hearing from wholesale partners?

J
John Schmidt
executive

Yes. I think that for sure we're seeing some growth plans come through for the back half from both Sam Edelman and Vionic as well as what we discussed with Allen Edmonds. We're seeing all categories of growth, Sneakers, tall boots off to a good early start. And then also, I would say, overarching within this on our Vionic brand, we're seeing continued interest in comfort-oriented brands that really have a great experience for the consumer gaining traction going forward.

So I would say everyone is in a space of cautious optimism similar to Famous. We're both a wholesaler and a retailer here. And I think we share their vision, but we're really focused on getting the best of the product back into the consumers' hands through the best possible means. And so far, it seems like it's off to an optimistic start as we look at just early fall.

Operator

At this time, I'll turn the floor back to Jay Schmidt for closing remarks.

J
John Schmidt
executive

Okay. Thank you. Before we close today, I would like to thank the Caleres team for their focus, hard work and dedication during this quarter. Our team worked extremely hard to deliver while executing the future strategy that will continue to help us go forward. Despite the setback, we are confident in our long-term plans and growth opportunities. We look forward to a stronger finish to the year and we will update you along the way.

Thank you all for joining us this morning on the call and thank you for your interest in Caleres. Have a good day.

Operator

This will conclude today's conference. You may disconnect your lines at this time. Thank you for your participation.

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