Best Buy Co Inc
NYSE:BBY
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Best Buy Co Inc
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Ladies and gentlemen, thank you for standing by. Welcome to Best Buy's Q1 FY 2022 Earnings Conference Call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session. [Operator Instructions] As a reminder, this call is being recorded for playback and will be available by approximately 11:00 A.M. Eastern Time today. [Operator Instructions]
I will now turn the conference call over to Mollie O’Brien, Vice President of Investor Relations.
Thank you. And good morning, everyone. Joining me on the call today are Corie Barry, our CEO; Matt Bilunas, our CFO; and Mike Mohan, our President and COO.
During the call today, we will be discussing both GAAP and non-GAAP financial measures. A reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measures and an explanation of why these non-GAAP financial measures are useful can be found in this morning's earnings release, which is available on our website, investors.bestbuy.com.
Some of the statements we will make today are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may address the financial condition, business initiatives, growth plans, investments and expected performance of the company, and are subject to risks and uncertainties that could cause actual results to differ materially from such forward-looking statements.
Please refer to the company's current earnings release and our most recent 10-K and subsequent 10-Qs for more information on these risks and uncertainties. The company undertakes no obligation to update or revise any forward-looking statements to reflect events or circumstances that may arise after the date of this call.
I will now turn the call over to Corie.
Good morning, everyone. And thank you for joining us. Today, we are reporting record Q1 financial results, which include comparable sales growth of 37% and non-GAAP earnings per share growth of more than 230%.
We are lapping an unusual quarter last year that included both periods of high demand and periods when our stores were closed to customer traffic. When we compare to 2 years ago, our results are very strong. Compared to the first quarter of fiscal '20, revenue is up 27% and our earnings per share are up more than 100%.
Customer demand for technology products and services during the quarter was extraordinarily high. This demand is being driven by continued focus on the home, which encompasses many aspects of our lives, including working, learning, cooking, entertaining, redecorating and remodeling. The demand was also bolstered by government stimulus programs and the strong housing environment.
Our teams across the organization met that demand with remarkable execution. From our merchant and supply chain teams working behind the scenes to our Blue Shirts and Geek Squad agents on the front lines.
Our employees once again showed amazing flexibility and execution managing extraordinary volumes. Most importantly, they provided exceptional customer service in a safe environment.
From a merchandising perspective, we saw strong comparable sales across virtually all product and service categories. The biggest contributors to the sales growth in the quarter were home theater, computing and appliances.
With the extraordinarily high customer demand, as well as production and distribution disruptions, product availability constraints continued to be a theme during Q1, as they have been throughout the pandemic, particularly in large appliances, computing, televisions and gaming.
Our teams collaborated closely and effectively with our vendors to bring in as much inventory as possible. This is a testament to the trust and unique relationships that our merchants have built with vendors over decades of partnership.
Our results this quarter also highlight the strength of our supply chain. We were able to efficiently move the amount of inventory necessary to drive 37% comp sales growth, while navigating record demand across retail, container shortages and port congestion.
We also improved our speed to customer, as our online sales package delivery was not only much faster than last year, it was faster than 2 years ago pre-pandemic. In fact, same-day delivery to customer’s homes was up 90% on a year-over-year basis.
In addition, we continue to leverage our stores to drive fast and convenient fulfillment of online orders. In Q1, about 60% of our online revenue was either picked up in store or curbside, shipped from a store or delivered by a store employee, which is becoming an increasingly important aspect of our delivery experience.
The percent of online sales picked up by customers at our stores was 44%, similar to last year's first quarter. This strong performance would not have been possible without an amazing and resourceful team of people and the multi-year investments we have made in our supply chain transformation.
Best Buy has a unique ability to inspire and support customers in ways no one else can. And as the impacts of the pandemic have evolved, customers across all age demographics are feeling more comfortable coming back into stores to see products firsthand, seek expert advice from our associates or get technical support from our Geek Squad agents.
At the same time, sales originating online continued to be much higher than pre-pandemic and were 33% of our domestic sales compared to 15% 2 years ago in Q1 of fiscal '20.
In addition, we continue to innovatively help customers via phone and chat. We learned a great deal last year by bringing more of our expert Blue Shirts onto our digital and phone platforms to support our customers.
In fact, most aspects of our unique and full suite of services have rebounded to pre-pandemic levels. For example, install, delivery and in-store and in-home repair volume is all up over last year and higher than 2 years ago.
Active My Best Buy loyalty program members have grown considerably, and members are using the program more than last year and 2 years ago. Our Total Tech Support Membership acquisition metrics, such as sales per store per day, have rebounded and are even higher than what they were 2 years ago. In addition, total usage of the program is up more than last year and 2 years ago.
During Q1, we saw strong growth from engaged and re-engaged customers. Starting at the beginning of the pandemic through March, we saw elevated growth in new customers. In total, new customer growth was about 50% higher than pre-pandemic levels. These new customers gained during the pandemic have slightly different demographics from our historical new customers, such as slightly younger, slightly more female and slightly lower income.
We are encouraged by the fact that we are retaining these new customers at rates similar to historical levels, considering they are not only a slightly different demographic, but they also represent a much larger group of new customers than we have historically seen.
As I mentioned earlier, online sales were 33% of domestic sales this quarter compared to 15% 2 years ago in Q1 of fiscal '20. For the year, we have updated our working assumption regarding the mix of online sales, and now expect it to be in the mid 30% range from our original expectation of approximately 40%. This compares to 19% for the full year 2 years ago in fiscal '20. Nevertheless, clearly, the pandemic has accelerated the evolution of customer shopping behavior.
Our research indicates our customers look to Best Buy to serve four distinct shopping needs, inspiration, research, convenience and support. And customers expect to be able to seamlessly interact with physical and digital channels. We have a unique ability to serve all of these needs, at all times, in all channels.
We are currently looking at how we can best deploy our team and our physical assets to meet these customer expectations and needs. As we discussed in our past few earnings calls, we are taking the opportunity to test and pilot a range of models and initiatives to better understand how we can leverage our stores and facilities for more fulfillment purposes and how we can deliver customer experiences with a more flexible and engaged workforce.
Late last year, we launched a pilot in Houston to test a much more experiential store. For example, from an inspire and support standpoint, it has new PC gaming, headphone and fitness experiences, as well as fully re-modeled premium home theater and appliance experiences.
In addition, it has a much bigger Geek Squad presence in the store. From a fulfillment standpoint, we reoriented the location of the store warehouse to be adjacent to a new covered drive-up curbside experience and lockers. Early results from this pilot show higher NPS and sales relative to its group of control stores.
Late last year, we also began piloting new store formats to test our hypothesis of stores as more primary fulfillment hubs in four Minneapolis locations. In these locations, we reduced the shoppable square footage to provide incremental space for staging product for in-store pickup and to support ship from store transactions.
The product assortment on the sales floor still includes the primary categories these locations had before the remodel, but the merchandise SKU count is reduced to focus on the most popular items. Accordingly, the pilot stores have fewer store associates, and we are testing a queue functionality for customers who would like to consult with an associate.
In one of the four locations, we are utilizing some of the available space to increase the previous allocation to our Geek Squad business. Our goal is to retain customers and improve customer satisfaction, while reducing selling square footage, improving speed and convenience and operating a more efficient model. We will continue to refine and iterate to learn and evolve our hypothesis.
Later this year, we will be piloting a new market approach. To best address local customer needs, we will leverage all our assets in a portfolio strategy across stores, fulfillment, services, in outlet, lockers, our digital app, and both in-store and in-home consultation labor.
From a physical store standpoint in this market we will be testing an array of different prototypes, including 15,000, 25,000 and 35,000 square foot stores, a new outlet store and even smaller 5,000 square foot stores. Our goal is to improve customer penetration by delivering new, more efficient and still experiential store formats that are more proximate and relevant to customers.
In addition, we believe we can operate more efficiently. For example, by reducing total retail square footage across the market, reducing open box costs, and improving utilization of our repair and auto tech capability.
We also continue to refine our ship from store hub concept. While all stores will continue to ship online orders, we are driving efficiency and effectiveness by consolidating ship from store units in a limited number of stores across the country.
In addition to our physical stores, our operating model is evolving to meet our customers changing shopping behaviors that have been accelerated by the pandemic. The sudden and lasting, shift customers have made to shopping more regularly and seamlessly across all of our channels, has amplified the need to look at how we get our work done.
As we think about our labor operating model, we are designing for employee choice, flexibility and career opportunity. Our response to the pandemic has shown our ability to be successful when broadening the scope of responsibility of our associates and has highlighted the importance of ongoing flexibility and adaptability.
A core aspect of our strategy going forward is up-skilling and re-skilling field employees. The benefits of this go beyond just a more flexible workforce. Yes, it allows our employees and us to schedule shifts more flexibly within the store and between channels, like virtual sales, chat, phone and remote support.
But just as importantly, our employees are gaining skills that can be used across their career journey, and they are gaining more confidence. Early results are showing us that once employees add skills, they tend to drive a higher customer NPS. And we are making significant progress, as to date thousands of employees have earned multiple skill sets.
As we continue to evolve our labor model, we have not lost sight of the competitive advantage our team members provide, especially in more complex sales transactions. Specifically, our in-home advisers, the Pacific Kitchen & Home Experts and Magnolia system designers have the unique ability to create and build relationships and have developed clienteling skills.
Earlier this month, we brought these three previously siloed teams together into one team. This will allow us to serve customers more seamlessly across all the ways they want to interact with us, whether it is virtually, in our stores or in their homes.
This change positions our most skilled employees against the most complex work within an entire market and will provide improved career progression opportunities for our sales team. Now called consultants and designers, the members of this coordinated team currently number nearly 3,000.
We shared last quarter, that our overall headcount was down approximately 17% as we entered the fiscal year. The percent of our total employees that are now full time is approximately 60% compared to 54% pre-pandemic. We are iterating to find the balance between providing employees full time opportunities that come with benefits and guaranteed hours and schedules, while also maintaining the flexibility that is often important in retail.
Overall, we are doubling down on the expertise by investing in our people, in their training, skill sets and career progression. We also continue to expand our employee benefits, most recently adding new programs focused on diabetes, physical therapy, and supporting and advocating for employees in the LGBTQIA+ community, and those managing complex chronic or ongoing care needs.
These are in addition to benefits we added over the past few years, that include 100% coverage of COVID-related health care expenses, expanded caregiver leave, additional support for backup childcare, tutoring reimbursement, and access to physical and mental health virtual visits.
In addition, to show our appreciation for their hard work over the last several months and in recognition of their ongoing efforts in the face of pandemic fatigue, we paid employee gratitude bonuses this year.
In March, all hourly US employees received $500 at full time and $200 at part time or occasional seasonal. Furthermore, all hourly field employees will receive an incremental $150 recognition award over the next two weeks.
Clearly, the landscape as it relates to the pandemic has been changing rapidly. And we remain keenly focused on keeping employees and customers safe. We are continuing to encourage all employees to get COVID vaccinations by providing them with paid time-off when they receive the vaccine and providing them absence time to be used in the event they develop side effects that warrant their needing to stay home and rest after receiving the vaccination.
I would like to now share the latest developments of our membership strategy. As we mentioned on our last call, we purposefully pressed pause on this initiative at the start of the pandemic.
Last month, we began piloting a new membership program called Best Buy Beta in 60 stores. This offer combines compelling benefits from our total tech support program, our My Best Buy loyalty program and our credit card program, in addition to other benefits.
To be clear, what we are piloting is not in direct competition with Amazon Prime, Walmart Plus, or frankly, any other membership programs in the market today. It is playing to our unique strengths and what customers want from Best Buy. It includes exclusive member pricing, unlimited Geek Squad technical support, up to 2 years of warranty protection on product purchases, a 60 day extended return window, free standard shipping and delivery, and free installation on most products and appliances.
I would note that all Best Buy customers already receive free and fast shipping on orders over $35, while Best Buy Beta customers get free and fast shipping on everything, including same-day deliveries.
Membership also includes access to a support concierge service that is available only to Best Buy Beta members. The Best Buy Concierge team is available 24/7 by phone, chat, e-mail or through the Best Buy app. The cost is the same as our current total tech support program, $199.99 per year or $179.99 [ph] per year for the Best Buy credit card holders.
The goal of Best Buy Beta is to create a membership experience that customers will love and value, which in turn results in a higher customer lifetime value and drives a larger share of CE wallet dollars to Best Buy.
It is very early, and the test results and insights will inform what we ultimately end up rolling out on a national level. But so far, we like what we are seeing from a customer and employee proposition perspective.
Changing topic for a moment, I want to reflect on the fact that this week marks the one year anniversary of George Floyd's murder. For us, his death last year was a long overdue catalyst for change. And as you may recall, I shared at that time that we would do better, and I'm proud to report that we have on many fronts.
One area of particular emphasis for us is our role in underserved communities. In fact, just last week, we announced we're investing $10 million over 5 years to create pathways to opportunity for teams from disinvested communities in Los Angeles. As part of that effort, we will build a network of 10 to 12 team tech centers, providing access to cutting edge technology, scale building and career mentorship, with a specific focus on connections and training in creative and entertainment careers. We will also provide localized post-secondary guidance, scholarships and mental health and wellness support.
This Los Angeles community Impact Hub is a key step toward our goal to build a network of 100 team tech centers by 2025, which is part of our broader commitment to address technology, inequities and advance economic and social justice.
One particularly exciting aspect of this initiative is that we are using a new approach that engages deep partnerships with like minded public and private organizations in the local community. In this case, founding partners Annenberg Foundation and Greater LA Education Foundation, and a variety of vendor partners and other organizations. We believe this will be an effective model for amplifying our social impact efforts, and we expect to deploy something similar in other markets.
In summary, the year has clearly started out much stronger than we originally expected. That momentum is continuing into Q2, and we are raising our outlook. As we think more short term, specifically the back half of this year, we expect shopping behavior will continue to evolve, as customers are able to spend more time on activities like eating out, traveling and other events. And there remains uncertainty as to how this may impact our business, especially as we lap particularly strong sales in the back half of last year.
That being said, there are a number of factors that reinforce our confidence over the longer term. First, it has become evident throughout the pandemic that technology is even more important to people's lives. And we are excited about what that means for our business going forward, especially in combination with both the heightened technology innovation that supports our more home based way of work and life and our unique ability to inspire and support our customers.
These are permanent structural shifts that we are seeing towards more hybrid work and learning models, streaming entertainment and a sustained focus on the home. This increased penetration of consumer electronics presents opportunity, as we grow our consultative in-home model to help our customers optimize the potential of their technology, as well as our unique support model that keeps it all working the way they want.
Second, we believe the consumer is in a materially improved position, with higher savings, stronger credit, more prolific vaccination and more available jobs. Third, even with the elevated demand we have seen throughout the pandemic, we believe the nesting phenomenon will continue to drive demand for products and services that help customers improve their home experience.
And our vendor partners are already innovating to create new solutions that cater to this nesting phenomenon, like cameras and televisions and portable computing geared toward video interactions.
And fourth, we believe there remains opportunity in the install base that has not yet replaced or upgraded their technology products. For example, NPD estimates 15% of the TV installed base upgraded more quickly than expected.
There is also opportunity in low penetration categories, like health, fitness and small appliances that have room for growth. Furthermore, inventory constraints in areas like gaming support sustained demand as customers continue to seek out ways to entertain at home.
But before I turn the call over to Matt, I want to say a few words about Mike Mohan, who is participating today in his last earnings call as Best Buy's President and COO. When Mike shared that it might be time for him to leave Best Buy, I was met with many emotions.
We've worked together for so many years and built a true friendship I have grown to cherish. As his friend, I was proud that he was ready to leave the company he loves and set out to pursue his desire to do more. As a colleague, I was truly saddened that the idea that I wouldn't be able to count on his advice and insights as I have for so long.
What Mike leaves behind is a legacy of countless people whose careers he supported and thousands of decisions, large and small, that always prioritized Best Buy's success in good times and bad.
When things were at their worst, he helped study the company with his trademark candor and almost intuitive understanding of what makes this company tick. We saw him at its best this past year, bringing a lifetime of experience to drive clarity in a truly unique time.
Most significantly, he has created a team that is, I believe, the best in the country, a team that will now step up and build on the strengths and growth opportunities that Mike himself has been so instrumental in creating.
Because we will not be replacing either the President or Chief Operating Officer role, three of Mike's six direct reports will now report to me. They include Rob Bass, who continues to run our Supply Chain and Global Properties organization, Damien Harmon, as our Head of Omnichannel Operations, and Jason Bonfigt, who is our Chief Merchant.
Now, I would like to turn the call over to Matt for details on our results and insights on our outlook for next quarter and the full year.
Good morning, everyone. Let me start by thanking our employees for the extraordinary results they delivered in the first quarter. Our team's ability to not only keep pace with the strong customer demand, but also provide an unmatched customer experience, while making strategic progress is truly remarkable. As a result, our performance was well-ahead of our working assumptions we laid out at the start of the quarter.
Enterprise comparable sales growth of 37% far surpassed our estimate of approximately 20%. We were able to capitalize on the elevated demand for technology that has remained throughout the pandemic. The sales originating from inside our stores was also higher than we anticipated and was a contributor to our higher sales volume versus expectations.
In addition, our original outlook did not include the benefit of the March stimulus payments. Our non-GAAP gross profit rate improved approximately 30 basis points versus last year, which exceeded our expectations of a slight rate decline.
The primary driver was a more favorable promotional environment, as the demand for technology remains strong throughout the entire quarter. In addition, the impact of supply chain costs was slightly favorable to our gross profit rate due to the higher mix of sales originating from our stores.
Lastly, non-GAAP SG&A dollars grew approximately 15% compared to last year, which was higher than our outlook of approximately 10% growth, primarily due to higher incentive compensation and increased variable costs from higher sales.
Let me now share more details, specific to our first quarter versus last year. On enterprise revenue of $11.6 billion, we delivered non-GAAP diluted earnings per share of $2.23, an increase of 233% versus last year.
Our non-GAAP operating income rate of 6.4% increased to 350 basis points. This rate expansion was driven by approximately 310 basis points of leverage from the higher sales volume on our SG&A and the 30 basis point improvement in our gross profit rate. In addition, a lower effective tax rate had a $0.14 favorable year-over-year impact on our non-GAAP diluted EPS.
Store closures in the various operating model changes we experienced last year during the early phases of the pandemic played a factor in our growth this quarter. And will continue to impact our year-over-year financial performance throughout the year.
As a reminder, we closed our stores to in-person shopping on March 22, shifting to curbside fulfillment to keep our employees and customers safe. By June 22, most of our stores were open to in-store shopping, with capacity limits and reduced store hours.
While these operating model changes certainly impacted our financial results in Q1, they by no means, should take away from the team's ability to successfully execute and serve our customers.
As Corie mentioned, when comparing our results against 2 years ago or the first quarter of our fiscal '20, total revenue grew more than 27%. Also, our domestic store channel revenue was higher than 2 years ago, despite more than 40 fewer stores and online revenue growth of 175% in that time frame. As a result of the higher revenue, our non-GAAP operating income rate was 260 basis points higher this quarter, than the comparable quarter from 2 years ago.
Now, moving back to our performance versus last year. In our domestic segment, revenue for the quarter increased 37% to $10.8 billion. Comparable sales growth of 38% was partially offset by the loss of revenue from stores that were permanently closed in the past year.
As a reminder, our comparable sales calculation includes revenue from all stores that were temporarily closed or operating in a curbside only operating model during the period.
International revenue of $796 million increased to 23%, and included comparable sales growth of 28% and the benefit of approximately 1000 basis points of a favorable foreign currency exchange rates. These items were partially offset by exiting our operations in Mexico, which resulted in approximately $69 million less revenue this quarter compared to last year.
Turning now to gross profit. The domestic non-GAAP gross profit rate increased 30 basis points to 23.3%, which was driven by improved product margin rates, which included reduced promotions and rate improvement from our supply chain costs. These items were partially offset by increased large product installation and delivery expense.
As a reminder, we suspended in-home services for about 5 weeks during the last years first quarter. Compared to 2 years ago, our gross profit rate this quarter was approximately 40 basis points lower, primarily due to supply chain costs from the higher mix of online revenue.
Our international non-GAAP gross profit rate increased 70 basis points to 23%, primarily due to improved product margin rates.
Moving next to SG&A. Domestic non-GAAP SG&A increased 16% compared to last year and decreased 290 basis points as a percentage of revenue. As expected, the largest driver of the expense increased versus last year were, one, higher incentive compensation for corporate and field employees of approximately $190 million, including approximately $40 million [ph] for the gratitude and appreciation awards, Corie mentioned earlier.
Two, technology investments, which also includes support of our health initiatives. And three, increased variable costs associated with a higher sales volume, which included items such as credit card processing fees.
When comparing two years ago, domestic non-GAAP SG&A increased $156 million and decreased 280 basis points as a percentage of revenue. The drivers of the increase versus fiscal '20 were consistent with the drivers versus last year, higher incentive compensation, technology investments and increased variable costs due to higher sales volume, partially offsetting the previous items was lower store payroll expense.
Let me share some additional context on higher incentive compensation expense. First, it was much higher than expected in the first quarter due to the strong performance. It also includes the gratitude bonuses that Corie discussed.
Second, since we now expect the full year to exceed our original annual incentive performance targets, we expect incentive compensation for the full year to be a larger expense than our original working assumptions. As a reminder, from a comparison standpoint, we did not record short term incentive expense for the first half of last year due to the temporary suspension of our plans.
Moving to the balance sheet. We ended the quarter with $4.3 billion in cash and short term investments. At the end of Q1, our inventory balance was 43% higher than last year's comparable period and was 10% higher than our Q1 ending inventory balance from 2 years ago.
The increased inventory represents our plans to support the current demand for technology, as well as actions we took last year to lower inventory receipts based on our reduced sales outlook at the time.
The health of our inventory remains very strong and the increased in accounts payable this quarter was 44%, which demonstrates the rapid pace we continue to turn our inventory. Although, trends have improved from the early phases of the pandemic, we are still experiencing constraints driven by the high demand in several of our key categories.
During the quarter, we returned a total of $1.1 billion to shareholders through share repurchases of $927 million in dividends of $175 million. As we look to the full year, we now expect to spend approximately $2.5 billion in share repurchases during fiscal '22, which compares to our previous outlook of at least $2 billion.
Let me next share more color on the full year outlook for fiscal '22. We are encouraged by our results in the first quarter, and our outlook for the second quarter. We now estimate fiscal '22 comparable sales growth in the range of 3% to 6%, which compares to our previous working assumption of down 2% to up 1%.
While we continue to believe the role of technology in people's lives has only has only intensified as a result of pandemic, our working assumptions still reflect a scenario in which customers resume or accelerate spend in areas that have slowed from the start of the pandemic and the back half of this year.
From a gross profit rate perspective, we are planning for a non-GAAP rate that is approximately flat to fiscal '21. From an SG&A standpoint, we expect dollars to increase as a percentage of revenue in the range - as a percentage in the range of 6% to 7% consistent with what I shared last quarter.
There are a number of factors driving the expense increase. First, we expect our SG&A expense to increase approximately $100 million on a year-over-year basis, as we lap COVID-related we made last year to preserve liquidity. This includes returning to a more normalized spend on items such as 401(k) company match, advertising spend and store overhead items, such as maintenance. This $100 million increase includes the benefit of lapping of $40 million donation to the Best Buy Foundation that we made in Q3 of fiscal '21.
Second, we plan to increase our investments in support of technology and our health initiatives by approximately $150 million compared to fiscal '21. This increase also includes depreciation expense.
Third, we now expect our incentive compensation, including gratitude and appreciation awards from Q1 to increase in the range of to $225 million to $275 million.
There are clearly other puts and takes that will - we will manage through. Some of that will be more impactful in one quarter versus the next, but the previous items are the key drivers of how we are viewing the full year.
In relation to capital expenditure, we still expect to spend approximately $750 million to $850 million during fiscal '22.
Now, I will provide some color on our second quarter. We expect comparable sales to be up approximately 17%, the trends we have seen to start this quarter have remained strong, and our revenue growth for the first three weeks of the quarter has been approximately 30%. We anticipate that our gross profit rate will be approximately flat to last year.
From a non-GAAP SG&A standpoint, we expect dollars to increase approximately 20% compared to last year. As a reminder, we made several cost decisions at the start of our second quarter last year to align with lower sales and channel trends we were seeing and expecting to continue at that point.
The primary drivers that expected year-over-year increase, include, first, we expect our incentive compensation to increase by approximately $100 million, second, we expect our store payroll cost to increase as we lap last years store closures, third, we lap COVID-related decisions we made last year to lower costs and reserve liquidity such as 401(k) company match, advertising spend and store overhead items. In addition, we plan to increase our investments in supportive technology in our health business.
I will now turn the call over to the operator for questions.
Thank you, sir. [Operator Instructions] Thank you. Our first question comes from Greg Melich with Evercore.
Thanks. I'd love to focus on the two year trends, and particularly, where you think you are gaining share, or maybe you haven't been gaining share, if you look at it now in hindsight. Like, you mentioned, certain categories where things are strong, but just anything else on those new customers you want and how much up that is versus '19? Thank you.
Sure. Greg, I'll start on the share question. Obviously, it's a little bit of a tricky compared to last year because we had our stores closed as Matt said for part of the quarter. So when you look back 2 years, we feel like across the board, we've at least recovered our share positions.
If not, you know, there's obviously some puts and takes in categories, but especially as we got the stores back open, we were able to provide those installation and delivery experiences, then you know we were able to recover, especially in some of those large cube areas like appliances and televisions.
As it relates to some of the new customers that we're seeing, like we said on the call, we're seeing - we saw about 50% growth in our new customer acquisition. So we're always acquiring new customers, that's the good news. But during the pandemic, we've seen about 50% growth.
And like we said it's been skewing towards a slightly different and different customer mix then what we’ve seen, slightly more female, a little bit more low income demographic, and importantly also a younger demographic. For the first time the largest cohort that we have of customers over the last 12 months is actually millennials, which is good when we're also seeing retention levels similar to what we've seen historically with these new customers. Does that help?
That helps a lot. I’ll let somebody else go. Thanks.
Thank you.
Thank you. Our next question comes from Brian Nagel with Oppenheimer.
Good morning. Great quarter. So my question, you talked a bit about this in the prepared comments with recent trends, but clearly, some significant upside to your sales expectations here in Q1.
How much do you think was stimulus driven, and if you look at the ongoing strength in the business here into the second fiscal quarter, is stimulus still playing a factor there?
Yeah. Thanks, Brian. Clearly, we do believe stimulus did play a factor at our performance, as we think about going from Q1 to Q2. March and April, a little stronger than February and as we entered into May, we're starting the quarter off at about 30%.
And clearly stimulus, like the other stimulus’s that we saw is playing an impact. It's very difficult to monitor or actually estimate what that is. And it's part of the reason as we look to the future, you know, the back half of this year, we know that it has had some impact and why we would see the back half being a little bit different than the front half of this year.
But it clearly is having an impact and we'll have to watch and see where that goes. There is an element of childcare tax credits that are coming that could also help and replace some of the stimulus, so we'll watch that as close as we can.
Great. Thank you, very much.
Thank you. Our next question comes from David Bellinger with Wolfe Research.
Hey. Thanks for taking the question. And best of luck to Mike as well here. So in regards to monetizing the Best Buy website and digital properties, I think in the past you previously mentioned around 2 billion visits per year to your site and that number is likely much higher now with the shift to e-commerce.
So are you taking any extra measures and monetizing those page views as their, you know, even greater potential for a stream of higher margin revenue to build much more quickly this year and in the years ahead, just given the shift we've had in the overall space?
Yeah. Thank you for the question, David. Well, we haven't really disclosed specific details on it. You can imagine that finding a way to monetize that level of traffic is an important part of the retail model, and that's definitely true for us as it is for any other retailer.
Our traffic and our engaged customers are an incredible asset. We think they are very valuable to our brand partners, both currently, but also increasingly, as the media landscape evolves.
So, you can imagine that we are leveraging those assets currently. And we're continuing to develop new and differentiated ways in which we can make sure that we optimize that traffic.
Great. Thank you.
Thank you.
Thank you. Our next question comes from Steven Forbes with Guggenheim Securities.
Good morning. I wanted to focus on the fulfillment strategies. Maybe a specific focus on, I believe, Corie, you mentioned delivered by employee as a growing sort of method for your customer base.
So can you expand on how that works? Like, what these employees are trained to do as they arrive at the customer's home? And how the offering is or how you expect it to impact the evolution of the customer relationship?
Yeah. So first, I'm just going to take one gigantic step back and to say, I'm incredibly proud of our supply chain performance and myriad teams that have helped us deliver throughout what is unprecedented demand. And I think it's interesting because there's such a portfolio approach to how we think about supply chain at Best Buy.
I mean, it's evolved from the conventional distribution center model. And think about all the touch points we have with customers for fulfillment, vending machines, lockers, alternate pickup locations, curbside, in-store, same-day, next-day employees, ship from store.
I actually think it’s really important to set that context, first, because it allows us a great deal flexibility to deliver with speed and with convenience to the customer. Specific to what we're seeing with our employee delivery, we saw a bout two times the penetration that we had in Q1 - in Q4, excuse me, into Q1. And what those employees are trained to, they're mostly actually supporting our next day capabilities, and it's actually kind of a surprise and delight moment.
They're able to leverage some of the extra capacity, they're driving around the neighborhoods near the store. They're able to walk up deliver that package. And typically, the customer feedback we hear is, I wasn't expecting a Blue Shirt necessarily to come walking up with a package and deliver it safely to my home.
So I think it's a way for us to leverage the brand and the unique aspects of our Blue Shirts, but also do with some level of convenience. Mike, do you have something to add?
Yeah. Steve, I think its great question and I'm excited for what the team has put together. As you look forward, as scheduling, flexibility and some of the systems will enable us to even be more on demand, we really want to have a great experience, so that's why like Corie mentioned most of this is next day, so we can queue it up and have this amazing experience.
I think what makes us interesting is that we got the permission from customers to get across the threshold and we're thinking about that quite a bit. So today, it's a ring a doorbell and drop it on the step, but I think you can maybe pull on the string a little bit and we have the ability to get into someone's home, have a conversation, set up a profile, maybe even have a discussion around membership, and potentially get them set up as an advisor.
So I think you know, that's one of the things we're excited about the most. But also again [ph] give our employees some choice in the moment if they want to pick up extra income, they can also be doing this and supporting the experience with our customers.
Thank you. Best of luck.
Thank you.
Thank you. Our next question comes from Kate McShane with Goldman Sachs.
Hi, good morning. Thanks for taking my question. Corie, it was great to hear about the new pilot. I wondered what the ultimate goal was with these pilots with regard to real estate. Is it about overall less square footage, or is it about shifting square footage from selling to distribution?
I think it's a little bit potentially about both, but I'd argue right now, a little bit more of the latter, where we're trying to figure out what's the right mix of having those distribution facilities that deliver with convenience. But also enough touch points, importantly, so that you also are able to meet the customer expectations.
I mean, when still 60% of what we sell is either being picked up in a store or shipped from a store that in-store capability is incredibly important to the customer experience. And so, I will start with where I did in the prepared remarks and that is our number one goal is to ensure seamless customer experiences. And as we said, our customers look to us for everything from inspiration and support, all the way to that really convenient fulfillment opportunity.
And so the goal of the test right now is to say, what is the right balance between that really deep experiential selling square footage, that fulfillment square footage that might be behind the scenes. And one of the things that you didn't quite get in the prepared remarks is that often, you might have a little bit less selling square footage, but all the SKUs are available in the back because it's like a mini fulfillment center, so you can still deliver on the customer experiences.
And so it's - right now, it's about trying to test how do all these things play together and then what's the right balance that delivers importantly on the customer expectations over time.
Thank you.
Thank you.
Thank you. Our next question comes from Jonathan Matuszewski with Jefferies.
Hey, guys. Thanks for taking my question and nice quarter. I had a follow up on the store pilots, curious how we should think about the portability of some of these that you're running? Clearly, you're very early on here; they're nascent at this stage. But what are the milestones you need to see? And when do you anticipate being at a point when you maybe to think about a broader rollout? Thanks so much.
You bet. I'd start by just reinforcing kind of where I ended the last question and that is we're testing for the right mix of experience, space, and location. And all those things need to play together in the right way. We obviously feel urgency. We want to make sure that we figure this out. But we don't want to be so urgent that we risk the customer and thankfully also the employee experience in this work.
And it's important to note, we're not even in a normalized environment yet, right? We still have the impacts of COVID. You have stimulus like there's a lot of things still impacting shopping behavior, which means you don't want to take a false read, and then roll some of these out.
And then even the full market tests that I was talking about on the call, that's set to launch in the back half of this year. So we haven't even started the launch on that one. So we don't have anything to announce today. We wanted to start to give you more clarity on the true impacts we're trying to test the true market level test that we’re doing.
And we want to make sure wasn't just seen as done [ph] the fulfillment inside that is also the new experiential aspects that we're adding. And I think we would say we have a pretty good history of rolling out concepts as soon as we feel like we have the right case sitting behind them.
And so, as we know more about and feel like we have a sustained understanding of what each of these concepts does for the customer and the employee, then we'll come back to you with the more distinct rollout plans. Mike?
Maybe you know, adding on to what Corie said, Jonathan, maybe two other things is, I just want to reinforce. We have an incredibly good network of real estate locations today and I think that's really important, because it complements the strategy of why we need our stores.
And the second is almost half of our stores are up for renewal. We do a relatively short term leases with our team. And so we have the ability to be super flexible to move with speed, depending on what we see, will be like, at any given time in the market as well.
It's really helpful. Thanks for the color.
Yeah.
Thank you. Our next question comes from Simeon Gutman with Morgan Stanley.
Hey, everyone. Good morning. I'm going to ask one question with two parts, related to store sales sort of coming back here. Can you just tell us if store sales are coming back, what you're seeing in terms of service attach rate, warranty attach rate? And then the mid-30s e-commerce mix, now that it's a little bit lower from your initial expectation. What, if anything, is that doing to your EBIT margin forecast for the year? Did that help in any way?
Yeah. Thank you for the question, Simeon. Overarchingly, as we see the store's sales rebound a bit from last year, we are seeing strong attach rates, pretty normal historical level attach rates with our stores and as we've talked about in the past as e-commerce is a growing business. We're seeing continued improvement on e-commerce attach as well. So we're seeing good utilization. We're selling a lot of television appliances and so the installation delivery is quite high, that we've been talking about.
So, things are returning to back to normal if you will, and obviously, there's a lot of need to support people in their homes, as they're living in a very hybrid way right now. So, we're seeing a good return to our services business.
From an e-com mix and what that does to the EBIT range, clearly, if you look at the implied math this year from our new guide, it does imply that, even though our e-com mix is a bit lower than we estimated in starting the year that the implied math is that our OI rates are actually a little stronger than they would have been at the start of the year. So, even though we're mixing a little bit out of e-com, we are still seeing good leverage on our sales, despite the fact we are shifting back a bit more into store sales.
Thanks, Matt.
Thank you. Our next question comes from Scott Ciccarelli with RBC Capital Markets.
Hi, guys. It's Scott Ciccarelli. You mentioned supply chain efficiencies. But we do continue to hear about product shortages. We have whole categories like automobiles and appliances facing pretty significant shortages. But your inventories, at least from the outside, look like they are in pretty good shape.
So can you provide any more color regarding your inventory flow? Are you facing any supply shortages at this point? And how do you think that will evolve in the back half? Thanks.
Yeah, Scott. Thanks for the question. Since the beginning of the pandemic, we have definitely said that we've seen at least some spotty inventory shortages. And so obviously, to your point, the team has done an amazing job navigating an environment where they can drive a 37% comp. And our days of supply have been improving throughout the quarter, and we think they'll continue to improve into Q2.
But given the unprecedented demand and some of the production disruptions, we have seen constraints, particularly in appliances, computing, TVs. And then we've talked about gaming, obviously, which has been a bit spotty.
We're seeing some of that disruption driven by really four things. You've got raw materials and production capacity. You've got the very well-documented chip shortages. You've got port and container constraints and delays. And then ultimately, over all of that is this kind of sustained unprecedented, truly global demand in our space.
And I think what's interesting about our business is we have a high degree of transferability. Meaning because we are a special PCE player, especially if you come into the store, but I would argue in our digital properties, we can help you navigate what exactly you are looking for, and then what are the variety of products that might meet your needs.
So if you come in for a certain SKU, Scott, as an example, we'll have an associate there who might say, we don't have that one, but here is another SKU that will meet your same needs, same size TV, same spec, that kind of thing. And so I think that helps us navigate this inventory situation in a way that's a little bit different than others.
And like I said, I think we're going to continue we believe, to see some level of inventory constraints likely in pockets throughout the rest of the year, assuming that you kind of continue to see the sustained level of demand. But I'm very proud and impress the way the team is navigating through it.
And then the last thing I would say before we got is, our inventory is also in the best situation, I see that in terms of at [ph] risk. It's very clean inventory. Much of it is new. It's turning really fast, like Matt said. So it's actually some of the highest inventory quality we've ever seen.
Super helpful. Thank you.
You bet.
Thank you. Our next question comes from Mike Baker with D.A. Davidson.
Hey, guys. I wanted to ask about the SG&A increase. So you said 225 to 275 in incentive comp increase year-over-year, I think it was an incentive comp. What was the increase in the previous guidance? Because it seems like most of the increase in the SG&A comes from the higher incentive comp.
So I guess if you could help us with some numbers there, and then confirm if that's the biggest reason for the increase and what else might be in the increase in SG&A dollars versus the previous guidance? Thank you.
Yeah. Thank you for the question. In the previous guidance, essentially, short term incentive was assumed to be flat for the year, as we looked through the first quarter and our performance. And again, look outwards towards the end of the year, that performance clearly increased. And so that 225 to 275 is really the increased expectations on the full year business, and our original asset was basically flat on a year-over-year basis.
So the other elements of SG&A from a guide perspective, it's pretty consistent. We know that we're going to continue developing technology or continue to invest in technology and health, and that's about $150 million. That's still in our guide for the year.
And then, as well, we do know that there's about $100 million of COVID-related decisions we made last year that we have to lap this year. And that's inclusive of the $40 million contribution to the foundation, we made in Q3. So those are consistent. The biggest increase is really around that incentive compensation adjustment.
Okay. Thanks. That's helpful. I appreciate the color.
Yeah.
Thank you. Our next question comes from Seth Basham with Wedbush Securities.
Thanks a lot. Good morning. It's Seth Basham. My question is around the computing category. You continue to see strength there, little bit some product shortages. But as you think about the prospects for that category going forward, against really strong sales last year, probably doing work from home and school from home phenomenon, do you expect to see a meaningful drag on your sales results from that category?
Hey, Seth. Its Mike. I'll start, and Corie and Matt can chime in. Computing has been a phenomenal sales success story in the industry and for Best Buy. And I think the position that we created look for consumers and then, you know, for some of our direct-to-business segments as well driving our good results.
I think the category is also going to be constraint and we have talk a little bit about our inventory. And we feel we have enough inventories to meet the demands, and inventory is getting better. We're going to have a - maybe more normal back-to-school selling season as kind of things normalize.
In an environment where the inventory remains relatively tight, and some of the form factors are changing quickly. We moved from things needed to be ultra portable and very productivity driven to things that need bigger screens, for example. And that means new product revs, when we see new product revs, we usually see less proportionality.
So overall, I think you guys know that computing does have a lower profit rate than some of the other businesses at Best Buy, but the actual revenue contribution and then actual EBIT flow through is really attractively we like it. And I don't know if Corie or Matt, you might have anything else to add here.
No. I would just underscore. I think we are seeing a huge refresh right now as Mike said, and it's still not done. And demand for PC gaming and crypto and graphics cards remains really high as well. So it's a broad category, when we talk about it.
And so I think you are still going to see a population that likely is going to be living some hybrid [ph] life for the foreseeable future and I think the refresh cycle as a result are going to continue to speed up as people look forward that new and better way for them to work-from-home, school-from-home and continue actually the stream-from-home in some cases. So yeah, obviously it's been six quarters of positive comp growth, but we continue to see a real demand for the continued innovation of the products.
Thank you.
Thank you. Our next question comes from Curtis Nagle with Bank of America.
Good morning. Thanks very much for taking the question. So maybe I was hoping we can maybe contextualize the comp guidance a little bit. So you guys just put up in certainly good 1Q number, 2Q looks great, took up your guidance by a lot obviously. But in terms of kind of what's implied for the rest of the year, I don't think that there's been much of a change and. Or put another way, it implies a pretty significant deceleration. I guess, the holidays didn’t come and we don't know where spending is going to go.
But at least today if we sort of look at the data, in markets that have opened up and travel is coming back. That doesn't look to me like, you're seeing a pullback in home or see or anything else. So I guess, just any more – anything more you could say in terms of framing that and how conservative or not maybe do you think your guidance for the year is?
Sure. Thank you. And I can start and then Corie could jump in if she wants there. I think fundamentally, we believe, just starting with the rural technology and people's lives has only intensified. And so essentially, what we've done is we took our Q1 beat and then increased our cost [ph] expectations for Q2. And we really left the back half unchanged at this point because there's still a lot of uncertainty.
We are seeing customers shop in the service category areas now in addition to ours. We're still seeing some strength even though people are returning to more normalized shopping behavior. But we also are thoughtful about the fact that stimulus will probably have a less event impact as we get into the back half of the year. And so those are some of the bigger things in our mind.
I think we do believe that the hybrid work model will continue. So there could be some continued opportunity there as well. As you look at the back half, the personal saving rate is very high and people's financial credit stability is very strong. And again, there could be some additional child tax credits coming in earlier - this back half of the year.
And then in addition, we have - we continue to be optimistic about innovation and how continued relationships with partners like T-Mobile will help our business. But there's still a lot of uncertainty in terms of what the back half will hold in terms of the customer shopping trends.
And also, we just still are wary of inventory availability. We have a lot of inventory. We can still support a high level of sales with constraints, but there is a very high demand that we have to be thoughtful about as well. So that's essentially the thoughts that went into the EBIT guide.
Okay. Understood. Thank you.
Thank you. Our last question comes from Anthony Chukumba with Loop Capital Markets.
Thanks so much for squeezing me in. Pretty simple question, if I look at your 2 year stack comp, it's up almost 32%. Just wondering when the last time that Best Buy did a 32% 2 year stack comp? Thanks.
I think before our recorded history. Thanks for the question, Anthony.
No problem. Keep up the good work.
Thank you. And with that, I think that's our last question. Thank you so much for joining us today. And I hope that many of our investors listening today are able to join us at our Annual Shareholder Meeting, which will be held virtually on June 16. Thanks so much, and have a great day.
Thank you, ladies and gentlemen. This concludes today's teleconference. You may now disconnect.