Alibaba Group Holding Ltd

NYSE:BABA

Earnings Call Transcript 2022-Q1

[Operator]

Good day, ladies and gentlemen. Thank you for standing by. Welcome to Alibaba Group's June Quarter of 2021 Results Conference Call. At this time, all participants are on listen-only mode. After management's prepared remarks, there will be a question-and-answer session.

I would now like to turn the call over to Rob Lin, Head of Investor Relations of Alibaba Group. Please go ahead.

[Rob Lin, Head of Investor Relations]

Good day, everyone, and welcome to Alibaba Group's June quarter 2021 results conference call.

With us today are Daniel Zhang, our Chairman and CEO; Joe Tsai, Executive Vice Chairman; Maggie Wu, our Chief Financial Officer. This call is also being webcast from the IR section of our corporate website. A replay of the call will be available on the website later today.

Now, let me quickly cover the safe harbor. Today's discussion may contain forward-looking statements. Forward-looking statements involve inherent risks and uncertainties that may cause actual results to differ materially from our current expectations. For detailed discussions of these risks and uncertainties, please refer to our latest annual report on Form 20-F and other documents filed with the U.S. SEC or announced on the website of the Hong Kong Stock Exchange.

Any forward-looking statements that we make on this call are based on assumption as of today, and we do not undertake any obligations to update these statements, except as required under applicable law.

Please note that certain financial measures that we use on this call, such as adjusted EBITDA, adjusted EBITDA margin, adjusted EBITA, adjusted EBITA margin, commerce adjusted EBITA before strategic investments, non-GAAP net income, non-GAAP diluted earnings per share or ADS and free cash flow are expressed on a non-GAAP basis. Our GAAP results and reconciliations of non-GAAP to GAAP measures can be found in our earnings press release.

Unless otherwise stated, growth rate of all stated metrics mentioned during this call refer to year-over-year growth versus the same quarter last year.

In addition, during the call, management will give their prepared remarks in English. A third-party translator will provide simultaneous translation in Chinese on another conference line. Please refer to our press release for details.

During the Q&A session, we will take questions in both English and in Chinese, and a third-party translator will provide consecutive translation. All translations are for convenience purpose only. In case of any discrepancy, management's statement in the original language will prevail.

With that, I will turn the call to Daniel.

[Daniel Zhang, Chairman and Chief Executive Officer]

Thanks, Rob. Hello, everyone. Thank you for joining our earnings call today. We started this fiscal year with a strong quarter. Over the past 22 years, Alibaba has grown into a company encompassing consumer Internet and industrial Internet, with multiple engines driving our long-term growth.

In consumer business, we operated the largest consumer marketplace globally with 1.18 billion annual active consumers as of June 30, 2021. During the first fiscal quarter, our annual active consumers grow from 890 million to 912 million in China and from 240 million to 255 million outside of China, representing quarterly net adds of 45 million in total.

At the beginning of this fiscal year, we announced the plan to invest all of our incremental profits this year into core strategic areas, such as technology innovation, support programs for merchants to lower their operating cost, user acquisition and experience enhancement, merchandising and the supply chain capability, infrastructure development and the new business initiatives.

We were designed to enlarge our total addressable market, differentiate consumer and merchant value propositions from our competitors, and generate greater consumer engagement and purchase frequency.

Now, I would like to share an update on the business progress in these strategic areas.

For our China retail marketplaces, a key strategic area for our incremental investments is to evolve from one super app of mobile Taobao into a multi-app product matrix. We are glad to see Taobao Deals progress in user-acquisition in less developed areas, contributing to over 10 million of our new AACs during the quarter. Thanks to its best value for money, value proposition, Idle Fish, which is expanding from a marketplace for secondhand product trading, to a consumer-to-consumer community-based marketplace for products and services, reached over 100 million app MAUs during the quarter.

Mobile Taobao, our flagship app for China retail marketplaces is focusing on creating a more engaging shopping and a discovery experience, while satisfying the diversified consumer demand with the most comprehensive product offerings.

New Retail is another strategic area for our incremental investment, where we have built a multiformat business model to serve a wide range of consumer needs. Today, our consumer can enjoy 1-hour doorstep delivery of products ordered online through Freshippo and Taoxianda or same-day or next-day delivery of groceries purchased from Tmall supermarket or order value for money products delivered next day to neighborhood pickup points.

We believe such multiformat, multiservice level new retail infrastructure built on a highly efficient digitalized supply chain and fulfilment model can best satisfy the diversified demand of different consumer segments in different regions. Our Community Marketplaces business grow approximately 200% quarter-over-quarter in terms of GMV, while we expanded gross flow area of our original distribution centers at a faster rate, at 260% quarter over quarter, to provide better logistics support for business growth.

We view community marketplaces not as an independent market segment, but one of the multiple business formats in new retail, which is meaningful to us for continuous consumer acquisition and engagement.

In the past few months, Chinese regulators have issued ratification requirement against community marketplace players selling below cost, which hurts the market integrity and community livelihoods. We have paid full attention to the regulatory requirements and will continue to operate with discipline. We are committed to building a sustainable digital community marketplace, with improvement of livelihoods and creates incremental value for our consumers.

In Local Consumer Services, we completed an important organizational upgrade and formed a business matrix consisting of Ele.me, Amap and Fliggy. Ele.me and Amap will be our major consumer entry points for local services to home and to destination respectively.

During the quarter, Ele.me achieved strong order growth of over 50% year-over-year. We will continue to increase our investments in Ele.me, especially to grow the contribution of non-new categories and to further enhance our operating efficiency.

Amap, after years of investment is evolving from a map service provider to an important entry point for consumers' discovery of local services near their destinations. Today, our consumers can find a wide range of services in Amap, such as ride hailing, fuel services, hotel booking, tourist attraction ticketing and so on.

During this fiscal year, we expect to attract over 100 million transacting consumers in Amap cross the destination-based local service.

Fliggy, our vertical business for travel services will focus on organizing high-quality supply of hotel rooms, transportation and the tourist attraction services for consumer platforms such as Amap and Alipay, to further expand its penetration in our more than 900 million annual active consumer base in Alibaba Ecosystem.

In our international market, we continue to see strong growth in both revenue and AAC across our consumer facing business, achieving 265 million AAC, over RMB10 billion revenue and a 55% year-over-year revenue growth during the quarter.

Lazada recorded over 90% year-over-year order growth for the quarter, and Indonesia and Vietnam achieving the highest growth of over 100% year-over-year. AliExpress continued strong momentum in its major markets, such as Spain, France, and Russia, leveraging the improved cross-border logistic solutions in partnership with Cainiao. However, as the European Union recently abolished the VAT exemption for imported goods below €22 effective on July 1, 2021.

We expect AliExpress business growth in Europe will be negatively impacted starting the December quarter - in the September quarter. Over the long run, we remain confident towards the growth prospects for our international retail market and we'll continue our commitment to invest in this area.

Cainiao, the digital logistics infrastructure operator for our consumer business deliver another solid quarter with over RMB10 billion revenue and the revenue growth of 50% year-over-year, which is an indicator of healthy business development across multiple segments. But consumer logistics segment, Cainiao post an important network of consumer facing logistics service points continue to process increasing volume of packaged Cainiao post-operators also seeing new business opportunities in our Community Marketplaces business, which offers the potential to their role from logistics service providers to community group promoters.

In supply chain segment, Cainiao sees a major business opportunity in providing manufacturers with a highly efficient supply chain and logistics services alongside the rapid growth of Taobao Deals. In global logistics segment, Cainiao's development of cross-border export logistics network from China to our major markets in Europe significantly improved the logistics experience for our users on the e-commerce platforms, which supported further business volume growth in e-commerce and logistics in a virtuous cycle.

Alibaba Cloud's revenue increased by 29% year-over-year during the quarter, primarily driven by robust growth in revenue from customers in the Internet, financial services and retail industries. From a product perspective, solutions for storage, analytics, learning, efficiency and safety use of data were among the important growth engines for Ali Cloud, and deliver higher revenue growth than overall business reflecting common demands by enterprise customers, as Cloud infrastructure replaces traditional IT infrastructure.

Similar to the last quarter, the slower year-on-year revenue growth of Alibaba Cloud was primarily due to revenue decline from a top cloud customer in the Internet industry, which has stopped using our overseas cloud service due to local regulatory requirements. Excluding the revenue from this customer, Alibaba Cloud's revenue growth this quarter would be close to 40% year-over-year. As an important partner to the International Olympic Committee, Alibaba Cloud solution in collaboration with Olympic Broadcasting Services is supporting service delivery for rights holder broadcasters for the first time during the Olympic Games Tokyo 2020. Transforming how the Olympic Games are broadcasted to the world since Tokyo 1964.

Other than the updates on our business side this quarter, I believe, our investors will be even more focused on the recent regulatory change in the China Internet industry, and expected impact on Alibaba. We are in the process of studying the regulatory requirements, evaluating the potential impacts on our relevant businesses, and we will respond positively with actions. We believe all these new regulations aim to foster the healthy development of the Internet industry over the long run.

In the context of China's economic growth and livelihoods improvement, this is consistent with Alibaba's long-term mission and vision to serve SMEs with digital technology, to serve the underprivileged groups, and to serve our consumers demand for a better life. We continue to stay optimistic about the long-term potential of China's economy and the long-term growth prospects of Alibaba.

We will fulfill our responsibilities as a platform in accordance with the regulatory requirements and continue to carry out our commitments to be a good company that creates long-term value for the society in China and globally.

Thank you all. Now, I will turn it over to Maggie, who will walk us through the details of our financial results.

[Maggie Wu, Chief Financial Officer]

Thank you, Daniel. Hello, everyone. Let me start with financial highlights for the June quarter. We delivered a strong revenue growth of 34% year-on-year to RMB206 billion during this quarter, which is mainly driven by robust growth of our China commerce retail business, Cainiao logistics and international commerce businesses.

Total adjusted EBITA was RMB42 billion, a decrease of 8% year-over-year. Our main China retail marketplace businesses continue to generate solid profitability. But as discussed last quarter, we're investing our excess profits in key strategic areas, and have increased spending in specific programs designed to support our merchants. For businesses other than commerce with so improving profitability of our cloud computing segments, and narrowing losses for DME segment.

For June quarter, net income was RMB42.8 billion or US$6.6 billion. Non-GAAP net income was RMB43.4 billion or US$6.7 billion, up 10% year-over-year. Alibaba has evolved into a multi-engine company with businesses across different runways, and our revenue continues to be more and more diversified. During the quarter, customer management revenue contributed 39% of overall revenue, where it used to be a much higher percentage of total revenue in the past years.

We now have many more revenue streams from a diversified base of businesses that are also fast growing. Businesses such as Cainiao and international retail commerce grew 50% or more, and were important drivers of our organic revenue growth. Talk about the investment in key strategic areas. Within our commerce segment, we're investing in a number of key strategic areas to strengthen consumer experience, enhance loyalty, penetrate into less-developed areas in China, and further expand our presence internationally.

Now, let's look at the financial impacts of these investments during the quarter. First, Idle Fish and Taobao Live have achieved a robust user growth, as we increase our investment in these growth businesses. We have also increased our spending as specific programs throughout the quarter to support our merchants' operations in our China retail marketplaces. Service fees for several software tools designated to improve their marketing and business analytic capabilities were raised.

Merchants' logistics costs relating to customer returns were also significantly reduced. Combined impact of these investments resulted in a 6% growth to RMB60 billion in commerce adjusted EBITA before key strategic investments. Commerce adjusted EBITA decreased to RMB45.6 billion. The decrease reflected stepped up investment in key strategic areas with combined loss increasing RMB8.7 billion year-over-year to RMB13.9 billion for the quarter.

The primary areas of incremental investments were in Community Marketplaces, Taobao Deals, Local Consumer Services, and Lazada and other investment businesses. All of these businesses illustrated robust growth with key operating performances, as you can see in the slide, right hand side of slide. Daniel just now also talked about all these growth metrics.

As discussed on our call last quarter, we're committed to investing our excess profits into strategic areas with e-commerce, a state address new consumption demands, and will continue to extend our addressable market in China. We believe these businesses have the potential to be the long-term revenue growth drivers that continue to catalyze our market growth engine in the future.

Now, let's look at our overall cost trends for the quarter. Excluding SBC as a percentage of revenue, cost of revenue ratio increased in June quarter due to higher proportion of our direct sales businesses from the consolidation of Sun Art, which resulted in increasing the cost of inventory in like our cost of revenue excluding Sun Art, and other [EBITA 1P] [ph] business was relatively stable compared to the same period last year. These direct sales businesses will continue to strengthen our new retail initiatives, especially in the development of our product sourcing capabilities.

Sales and Marketing ratio also increased, which was primarily due to an increase in marketing and promotional spending for key strategic areas and growth initiatives. Also, these areas are focusing on user acquisition and engagement on our marketplace. G&A expense ratio remained stable at 3% during the quarter. So the revenue [if you have segment] [ph] this slide provides you with an overall summary of our segment revenue and profitability for June quarter.

Next, let me speak about our important segments. So let's take a closer look at the revenue and profitability of our business segment. Commerce segment, first. CMR grew 14% year-over-year to RMB81 billion. This growth was primarily due to the growth of online physical goods GMV on our China retail marketplace. The growth also reflected the increase in revenue from new monetization formats, such as recommendation feeds, et cetera.

China retail and others revenue grew 82% year-over-year to RMB55 billion due to consolidation of Sun Art, and strong growth from our direct sales businesses including Tmall Supermarket and Hema. Commerce adjusted EBITA decreased by 11%, primarily due to the investment we talked about just now.

Alibaba Cloud, the cloud revenue grew 29% year-over-year to RMB16 billion, similar to last quarter, the slower quarterly revenue growth is primarily due to this revenue decline from the top customer in the Internet industry that has terminated their relationship with respect to their international business, due to non-product related requirements. Going forward, we believe that our cloud computing revenues will be further diversified across customers and industries.

Starting this quarter, we reclassify the results of DingTalk business to cloud computing segment, because DingTalk remains in an investment phase that the reclassification of DingTalk financials resulted in lower of cloud computing profitability and did not materially add to revenue during the quarter. After incorporating DingTalk, AliCloud still generated just the EBITA of RMB340 million.

Next, our DME. DME revenues in the quarter was RMB8 billion, reflecting an increase of 15% year-on-year. The increase was primarily due to the increase in revenues from Youku and AliPictures, adjusted EBITA losses continue to narrow to RMB0.4 billion during the quarter. This is primarily due to improved quality of content that resulted in the reduced losses of Youku and AliPictures.

Now, let's review some of the line items for selective financial metrics.

Interest and investment income was RMB14 billion in the quarter, decrease was primarily due to lower net gains arising from the fair value changes of our investments. The abovementioned gains were excluded from our non-GAAP net income.

Share of results of equity method investees was RMB6 billion in June quarter. The year-over-year increase was mainly due to the increase in share of profits of our equity investment company, including Ant and bunch of other companies.

So that's the selected financial metrics notes. And for the quarter net income attributable to ordinary shareholders was RMB45 billion or US$7 billion. Non-GAAP net income was US$7 billion, increase of 13% mainly due to an increase in share of profits of equity method investees.

We continue to have a strong net cash position. As of June 30, cash and short-term investments were RMB471 billion, which is approximately US$73 billion. Free cash flow was RMB21 billion, the decline of approximately RMB16 billion year-over-year was driven mainly by first partial settlement in the amount of RMB9 billion of RMB18.2 billion anti-monopoly fine, this payment of the penalty, and increased spending in key strategic areas and growth initiatives.

Now, to conclude my prepared remarks, I'd like to talk about three things. Number one, our guidance for the fiscal year remains unchanged. Number two, our investments in new strategic growth areas remain on target. And all the businesses we have invested are showing rapid growth. In the coming quarters, we'll continue to invest additional capital into programs that support our merchants and developing new businesses in strategic growth areas that will help us increase consumer wallet share and penetrate into new addressable markets.

Our strong profit and cash flow generation capability gives us the internal resources to focus on long-term value creation.

Number three, we are increasing our share repurchase program from US$10 billion to US$15 billion. This is the largest share repurchase program in the company's history, because we're confident of our long-term growth prospects. Since April 1 until now, we have repurchased approximately 18 million of our ADS for about US$3.7 billion.

Now, let's open up for Q&A. Thank you,

[Rob Lin, Head of Investor Relations]

Hi, everyone. For today's call, you are welcome to ask questions in Chinese or English. Third-party translator will provide consecutive interpretation for the Q&A session. Our management will address your question in the language you asked.

Please note that the translation is for convenience purpose only. In the case of any discrepancy, management's statement in the original language will prevail. [Foreign Language] So now, operator, please connect speaker, and slide conference slides down, and then we'll start the Q&A. Thank you.

[Operator]

Thank you. [Operator Instructions] First question comes from the line of Thomas Chong of Jefferies. Line is open, please go ahead.

[Thomas Chong, Jefferies LLC]

[Interpreted] Thank you very much management. Good evening and thank you for taking my question. My first question has to do with the multi-app strategy that you presented in your prepared remarks just now. In particular, we note that Taobao Deals is developing very well with robust growth in the user base.

I'm wondering if you could tell us please what KPIs you have set and are looking at in terms of the ongoing development of Taobao Deals, in terms of the kind of user-base you intend to reach and your monetization strategy.

Secondly, I'd like to ask about the recent media reports we've all been reading about increased connectivity that is expected to be realized in the Internet industry. I'm wondering how management views these reports, these ideas of opening up more connectivity and cooperation across different platform companies in terms of traffic, in terms of collaboration with the other portals. Thank you.

[Daniel Zhang, Chairman and Chief Executive Officer]

[Interpreted] Thank you. Well, on your first question regarding the multi-app strategy, as I said in my earlier remarks, with the development of Taobao Deals, we are working on building a more complete app matrix to better serve the different needs of different consumers. We already have a very large consumer base with over 900 million AACs. And they all have different preferences. In fact, the same user could well have different preferences and different needs when interacting in different contexts for different use cases.

So it's very important to us to be able to cater to all of those different kinds of needs and demands with an appropriate product matrix.

Taobao Deals has a very clear value proposition, namely offering users the best value for money and it's precisely that extremely clear positioning and value proposition that has allowed Taobao Deals to grow so well.

An important goal of Taobao Deals is to help us grow the user base, adding incremental new users, especially from the less developed regions of China, and also to cater to the special demands of certain consumers when they're looking for value for money. So Taobao Deals is all about growing the user base, growing the business and catering to these different kinds of demands.

And we're particularly pleased to note that the development of Taobao Deals has already resulted in incremental growth of our user base in China, our AAC number in China by 10 million.

Of course, while leveraging Taobao Deals to satisfy these kinds of demands, we're also hard at work to building a highly efficient supply chain direct from manufacturer or producer, including industrial manufacturing bases, the agricultural production bases, direct-to-consumer logistics and supply chain.

Second, let me address the question about connectivity. We're aware that there have been media reports in this connection. And this will be a question of interest I'm sure to many investors.

Our view on connectivity has been consistent and extremely clear. We believe that connectivity is a core value of the Internet. We also believe that openness is a fundamental and should be a fundamental characteristic of the digital economy. When you can achieve circulation of users of information of data, not only within, but across and among different platforms that certainly will be conducive to realizing greater social value to a greater extent than the smaller circulation that could only be achieved within the same platform.

So we do see cross-platform openness and connectivity as a positive trend that could unlock greater dividends in the Internet era.

We note that this issue of connectivity and openness is also a concern to our merchants and consumers. For merchants, and in particular, for SMEs, it would certainly reduce their traffic acquisition costs and help improve their operating efficiency and make it more convenient for them to do business at lower cost.

Similarly for consumers, it would enable a better user-experience across platforms for shopping, for payment, for accessing different services and bring a greater level of convenience to them as well. So for all of the key stakeholders on Internet platforms, we see this as a positive.

We also take note of the launch by MIIT of a regulatory review and rectification project on Internet companies, with a particular focus on practices like the discriminatory blocking of links to other platforms or blocking of services offered by other companies. We will attach great importance to this review and rectification project, and of course, ensure our compliance with all regulatory requirements. And to borrow a popular saying lately, we will work to find common ground and move forward together.

[Rob Lin, Head of Investor Relations]

Next question.

[Operator]

Thank you. Our next question is from the line of Eddie Leung, of Bank of America Merrill Lynch. Please go ahead.

[Eddie Leung, Merrill Lynch]

Good evening, guys. Thank you for taking my question. Just 2 quick questions about regulation. The first one is we have seen some regulatory focus on data in general. So how might that affect our compliance and IT infrastructure costs?

And then, secondly, in the past few months, we have also seen media reporting regulators seem to be looking at the use of heavy subsidies in the industry, including some [commodity prices] [ph]. So, how might that affect our investment strategy and user acquisition tactics in some of these new initiatives? Thank you.

[Joe Tsai, Executive Vice Chairman]

[Interpreted] Okay, let me answer these 2 questions. First about data, well, I think actually in recent months, the Chinese regulators issued the data - I think in June they issued a data-security law. And in recent months they also have issued a guidance and also to waiting for comments about the data security review, we believe this is very, very important.

And we believe these laws and registrations will safeguard the long-term development of digital economy, because as digitalization is inevitable trend and data is becoming - is a common understanding that data is the core assets for companies, for people and even for country. So to adopting these legislations relating to data security is very important.

And China is not the only country doing this. Actually, when you look at what happened in U.S. and Europe, regulation on critical information infrastructure, personal data protection, so on, so forth has been - already being implemented. So, for Alibaba digitalization is core of our business. Data security is always the core tenet of our business. And as always, we pay highest attention to this topic. And right now, we are carrying out self-compliance checks on the latest regulatory requirement. And we strongly believe that to further strengthen the data protection, we'll enhance the long-term health development of the digital economy.

For the second question about the subsidies and the way of acquisition of new customers, I think generally speaking, I think we are very happy to see the recent, I mean, actions and guidance from the regulators for orderly market. As always, we believe that subsidy cannot create the long-term value of the business, cannot create the long-term value of the customers. So if you look at the Alibaba history, actually we never grow our business on subsidy, based on subsidies.

We strongly believe that the key thing is still the value creation for the long-term. And so that's why in this year when we plan our incremental investment, we always focus on the value creation. And, we think that for other companies who is continuous loss making, but still try to, I mean, enlarge the scale by subsidies. I think at the end of the day, they have to let the market see the real results of how to make profit.

[Eddie Leung, Merrill Lynch]

[Interpreted] Many thanks, Daniel and translator.

[Rob Lin, Head of Investor Relations]

Thank you. Next question, please?

[Operator]

Thank you. Our next question is from the line of Alex Yao of JPMorgan. Your line is open. Please go ahead.

[Alex Yao, JPMorgan Chase & Co.]

[Interpreted] Thank you. A couple of questions, if I may. First of all, I'd like to ask about the KPIs, you are applying and will be applying to evaluate the success of these incremental investments. We see very clearly in the financial results that you've released the spending side of the equation and where these investments have gone. But can you tell us a little bit more please about the ROI on those investments? How you'll be tracking that? What are the KPIs we'll be looking at internally? Will it be user growth or other KPIs perhaps?

And then my second question, but we'll follow-up on the earlier question about data. I'm wondering how these new regulatory requirements and developments will perhaps affect Alibaba's ability going forward to make use of data, to collect data, process data, utilize data, especially for monetized services like advertising if you could speak about that in a bit more detail? Thank you.

[Maggie Wu, Chief Financial Officer]

[Interpreted] Thank you. Well, if you refer to the PowerPoint that I prepared to go along with my earlier prepared remarks, you will see that we outline all of these incremental investments that we're making, in terms of the different areas they're going to. So as you say, where the expenditure is being channeled is very clear. We have our Community Marketplaces business, Taobao Deals, Local Services, and the international business Lazada, new retail and to a lesser extent also Cainiao.

And then on the right hand side of that very same slide, we give data to show how that spending is paying off. And you'll see that in all of those different areas, progress is being made and things are going very well. In terms of GMV, in the Community Marketplaces business in the first quarter by 200% or be it in the GFA RDC area has been increased by 260%. So that's an upfront investment in capacity that will pay off down the road with higher orders and higher GMV.

We also showed there that Idle Fish has grown to MAU user base now have over RMB100 million and top of deals, the AAC user base has exceeded now RMB190 million, Ele.me orders up by 150%. So in the different business areas, I think, different metrics should be looked at to understand the return on investment, certainly in the consumer business number of users is a very important metric to keep tracking. As Daniel shared earlier, our total AAC number in China and overseas taken all together has now reached RMB1.18 billion with the domestic user base in China, the AAC number now having reached RMB912 million. So the overall China plus global user base has grown by RMB45 million.

Also, as Daniel has previously stated, we have a goal in the foreseeable future within, say, 3 quarters to grow our domestic user base in China to RMB1 billion or more. Now, you may say it's not a very big stretch to get from RMB900 plus million to RMB1 billion. But that's actually a huge difference. If you think of that user base, interacting with all of these different businesses be it local services, be it Idle Fish, be it Taobao, and so on. We're talking about growing that user base further but also significantly enhancing stickiness, so those users avail themselves of all of those different businesses.

So just to finish the answer. Internally, we will evaluate the success of these investments in different ways in different businesses. But primarily in 3 dimensions, the first of which, I was just speaking about the user base growth, but also applications and experience. So when it comes to user base, something very important to understand that differentiates us from the other platforms and makes those numbers even more meaningful is that these users are using different apps and different services within the Alibaba Ecosystem, and we'll continue to grow their usage across those different apps.

Secondly, when it comes to applications, we're tracking of course order growth and GMV growth, and we'll continue to report to you on that. And then the third dimension is user experience, and that would include improvement in supply as well as in fulfillment. And going forward, we'll certainly be sharing with you more specific KPIs in that context, for example, in our Community Marketplaces' business, our on-time delivery rate, which is already very high. But going forward, we will be reporting to you in more detail on KPIs in each of those 3 dimensions.

[Daniel Zhang, Chairman and Chief Executive Officer]

[Interpreted] Thank you. This is Daniel to answer the second question regarding data. Alibaba has always held itself to the highest standards and the strictest of requirements when it comes to collecting data and utilizing data, we've always done that consistently and will continue to do that. As new legislation and new policy requirements are developed, we will ensure the strict and full compliance with the requirements of the law as well as with implementation guidance that is further developed. It is our commitment to deliver robustly on our commitment to data security and data protection.

Your question also touched on the potential impact of new laws and policy requirements around data collection and utilization. In terms of revenue growth, business growth, I would simply underscore that Alibaba has never looked at data utilization or algorithm utilization as a single standalone KPI or a single factor that we rely on in growing the business.

And to give a specific example to illustrate what I mean by that. In our consumer advertising business, we have never sought to leverage data or algorithms to achieve the maximization of monetization in the consumer advertising space. We think it's much less important to maximize click through rates, compared to the paramount importance of providing a top quality user experience, a high level of user satisfaction. So we've always approached the utilization of data with the intention of growing value for the community, for the users and society.

Therefore, we see the enactment of data security legislation and efforts to ensure the better protection and stricter use of data as positive in terms of being able to foster value for society in the long-term and to allow good companies like Alibaba to grow and create more value for their customers and themselves.

[Rob Lin, Head of Investor Relations]

Thank you. Just a minor correction on the English translation before, I think, we meant to say, Ele.me food deliveries order growth 50%, not 150%. Next question?

[Operator]

Thank you. Our next question is from the line of Piyush Mubayi of Goldman Sachs. Your line is open. Please go ahead.

[Piyush Mubayi, Goldman Sachs]

Thank you for taking my question. I have 2 questions. The first is on the cloud growth rate, which is down to 29% from 37%. Could you just take us through what happened in the quarter that resulted in that step down in growth rate, when we're seeing the impact of the customer moving out in the previous quarter? So how much of it was that customer? And also, if you could just shed some light on what the core growth rate for the cloud business in China is, that would be helpful?

And the second is in looking at CMR. Could you just give us a feel for how the CMR is trending versus the core GMV for your business? And any color on how GMV projections would look like through potentially the next quarter? And I asked that because through the quarter, through the past quarter also we had, even based on NBS data we had a sluggish May, but a remarkably better June, and I presume that a lot of the improvement in June was fostered by you and if that pace of growth is a function of how you're fostering growth I wonder how the rest of the year looks. Thank you. [Foreign Language]

[Maggie Wu, Chief Financial Officer]

Thank you, Piyush, for your questions. Let me answer the 2 and then maybe Daniel supplement. So for cost revenue, we talked about the top this one single top cloud customer's impact our revenue. So without this impact, our cloud revenue would have been showing close to 40% year-on-year growth. And we do see strong growth in many industries within our cloud business like Internet, finance and retail sector, et cetera. Talk about this one customer impact, we expect this impact to continue for the remainder of this year, until the full exit of this customers international revenue.

So, looking forward, as you've seen, there are many changes, and also new rules and regulations comes out there might be impact on other customers, for example, like online education customers. However, overall, we still believe the addressable market for cloud service is still huge. And we just kept focusing on all of these solutions, products and technology upgrade, ensure the customer experience and to grow the business. So that's for the cloud, there will be some near-term comps, and continuing impact from that top customer.

One more thing to add to the cloud revenue is about a concentration risk you might have in mind. So if we take that one customer, our top 10 external customers revenue contribution to our total revenue is single-digit. So we're pretty diversified in the cloud revenue. So, question 2 about CMR growth. The CMR growth has this linear relationship with the GMV growth. So, we see that relationship still there. One thing, I want to highlight is that CMR as a percentage of total revenue, right now is 39%.

So we do have a lot of new revenue streams coming in, and I think in the revenue pie. Going forward, GMV growth, I think with the total national GMV growth, you can tell from the NBS data. We are quite representative to the total pie if you look at over 1 trillion total GMV as a percentage of total China's consumption is becoming very important and essential. So it can be very different from the whole national online GMV growth. Daniel, you want to supplement? [Foreign Language]

One thing to add before get into Daniel is that the future revenue stream, I think, whatever we're investing nowadays, including all of these new strategic business areas including all these infrastructure like supply chain capability and fulfillment capability construction is aim to - all of these aim to provide value - additional value to our customers. Once, we get the skill of the business - development of the business and the customers keep coming to use our services, there will be opportunities for us to monetize the value provided. So these are going to be new revenue resources to our overall group revenue. Thank you. [Foreign Language]

[Daniel Zhang, Chairman and Chief Executive Officer]

Yeah, just a few words on the cloud business. I think, the most important thing to look at the cloud is about the total addressable market in the long-term. And, I think, all the people can recognize that today is just that beginning stage. And just now, Maggie share with you - in terms of share with you our business situation from a customer portfolio perspective.

Now, I just want to add a few words on it from a product perspective. I think today for many enterprise customers that how to run an efficient, I mean, infrastructure is basically the entry-point, I mean, services they need, when they decided to move to cloud.

And over time, we are happy to see that they get used to - when they move to the cloud, they will have a higher demand in terms of how to collect and especially the computing and usage of the data. So, that's why they have a high demand not only on the data storage, but also on the data analytics, on the database, and even data security relevant services.

So, actually, this is what I said in my remarks that in this particular quarter, we see a very - if you look at the growth rate by product, by services, actually the services for data usage, data storage and data analytics, data securities, actually their growth is higher than average. So I think it's more like we have this entry point services as ours. And then, going forward, we try to up-sell and cross-sell many more services to our enterprise client, when they are in the process of digital transformation.

[Piyush Mubayi, Goldman Sachs]

Thank you, Daniel. Thank you…

[Joe Tsai, Executive Vice Chairman]

[Foreign Language]

[Rob Lin, Head of Investor Relations]

Okay, next question?

[Operator]

Thank you. Next question is from the line of Jerry Liu of UBS. Please go ahead.

[Jerry Liu, UBS]

[Interpreted] Yes, thank you management. I have a question also on investment, which we have been discussing. But I'd like to know if you could tell us a bit more about the investments you're making in the marketplace-based core and also in particular in Taobao Live Streaming.

[Daniel Zhang, Chairman and Chief Executive Officer]

[Interpreted] Thank you. Well, I'll take that question. I think it's a very simple answer. When you ask about the marketplace-based core and EBITA there, and how we should look at that. We're investing as we said in new businesses. So when we used to talk about marketplace-based core, it was Taobao and Tmall. But now, we're working hard on building all of these different businesses, each with its own unique and compelling value proposition, and collectively forming a matrix of marketplace-based core businesses. So that requires that we take a different perspective in evaluating marketplace-based core profit.

In terms of live streaming, we see that not merely as a new approach to selling goods online, rather we see it as an integral part of a merchants' overall approach to digital operation.

So one of the key things that Alibaba brings to merchants and that distinguishes Alibaba is our ability to provide multidimensional, multi-use-case, multi-value services, 365 degrees across an entire ecosystem, creating value for merchants and live streaming is just one part of that.

And what merchants really want and need is the ability to conduct lifecycle management of their customers. The ability to track and measure a range of KPIs around their customers, the revenue, profitability. And not just the ability to track the success of one or two live-streaming sessions. That's just one part of the process. But the bigger picture is the customer lifecycle.

So going forward, we will continue to develop this comprehensive digital ecosystem and a comprehensive suite of services to support and enable merchants. And when merchants are supported and enabled in this way, of course, that is how consumers will be able to experience the best possible online experience.

[Rob Lin, Head of Investor Relations]

Okay. I believe that's our time for today. I thank everyone for joining today. And if you have any questions, follow-up, please do contact me and the IR team. Thank you very much.

[Maggie Wu, Chief Financial Officer]

Thank you.

[Operator]

Thank you. Thank you. Yeah. This concludes today's conference call. Thank you for participating. You may now disconnect.