Shoppers Stop Ltd
NSE:SHOPERSTOP
If you don’t study any companies, you have the same success buying stocks as you do in a poker game if you bet without looking at your cards.
Utilize notes to systematically review your investment decisions. By reflecting on past outcomes, you can discern effective strategies and identify those that underperformed. This continuous feedback loop enables you to adapt and refine your approach, optimizing for future success.
Each note serves as a learning point, offering insights into your decision-making processes. Over time, you'll accumulate a personalized database of knowledge, enhancing your ability to make informed decisions quickly and effectively.
With a comprehensive record of your investment history at your fingertips, you can compare current opportunities against past experiences. This not only bolsters your confidence but also ensures that each decision is grounded in a well-documented rationale.
Do you really want to delete this note?
This action cannot be undone.
| 52 Week Range |
601.65
914.05
|
| Price Target |
|
We'll email you a reminder when the closing price reaches INR.
Choose the stock you wish to monitor with a price alert.
This alert will be permanently deleted.
Shoppers Stop Ltd
Earnings Call Analysis
Summary
Q2-2024
Shoppers Stop faced a challenging quarter with flat sales of INR 1,271 crore. The retail market experienced a slowdown post-Diwali, affecting categories like discretionary spending, apparel, and shifting wedding seasons from Q2 to Q3 and Q4. Despite gross margin declining by 30 basis points due to higher inventory liquidation discounts and conservative provisioning impacting margins by 60 basis points, non-apparel categories, particularly beauty, showed growth. The company's EBITDA fell to INR 41 crores from INR 75 crores year-on-year, also affected by a warehouse incident resulting in INR 5 crore loss, which is expected to be largely recoverable through insurance. Key performance indicators (KPIs) like Average Transaction Value (ATV) grew by 5%, while the company continues to invest in omnichannel experiences and new store openings. In total, they opened 11 new stores and are planning to open up to 17 departmental stores, 20+ Intune stores, and 15+ beauty stores, signaling a strong commitment to expansion. For the upcoming quarters, the company anticipates mid-digit like-for-like (LFL) growth and a positive outlook based on strong festive performance and customer sentiments.
You don't have any saved screeners yet
Ladies and gentlemen, good day, and welcome to the Q2 FY '24 Analyst Conference Call of Shoppers Stop Limited. [Operator Instructions] I now hand the conference over to Ms. Mamta Samat from Perfect Relations. Thank you, and over to you, ma'am.
Thank you, Rico. Good morning, and thank you all for joining us on the Shoppers Stop Q2 FY '24 Earnings Conference Call. Today, we have with us the senior management represented by Mr. Kavindra Mishra, Customer Associate, Executive Director and CEO; Mr. Karunakaran Mohanasundaram, Customer care Associate Chief Financial Officer.
We will begin the call with the opening remarks from the management. After which we will have the forum open for the interactive Q&A session. I must remind you that the discussion in today's earnings call may include certain forward-looking statements and must be viewed in conjunction with the risk that the company faces.
Please restrict your questions to the quarter and half yearly performance and to strategic questions only. House keeping questions will be dealt separately with the IR team. I would now request Mr. Kavindra Mishra for the opening remarks. Thank you, and over to you, sir.
Thank you, Mamta. Thank you, Dico. Good morning, fine. Thanks for joining us today to discuss Shoppers Stop financial results for our second quarter and first half results of this fiscal. .
This is my first call with all of you. After taking over as the ED and CEO of Shoppers Stop. For most of this in the retail industry, it's a dream to join Shoppers, and I am no exception. It's a great company. It's a fabulous brand. I can talk about this forever, but let me start the call post our publishing Q2 results last evening.
Along with me, I have Karuna, who is our CFO. I will begin with retail market update and then cover our quarter performance in detail, including the strategic pillars with broad outlook for Q3. The consumption slowdown in the discussionary category, post Diwali last year, continued in Q2 as well.
Though we have seen some stages of recovery, some green shoots, particularly in September, festive adjusted. Most of you are aware that we had Navrati or Pujo in Q2 last year and this year, it's in Q3. Secondly, the demand was also impacted by the custom followed by people [ in large such Adidas ], when customers defer large purchases.
Thirdly, the wedding season has shifted from Q2 to Q3 this year and subsequently in Q4 as well. Lastly, the demand environment remains weak. Across cities, towns and categories, unlike last quarter, or earlier quarters, where it was more driven by rural or non-metro weakening of demand.
While the challenges continue in demand, our performance has been driven by engagement with loyal members, initiatives and [ good ] responses to the market conditions at the same time, ensuring that we continue to drive strategic pillars for long-term growth. In such a challenging environment, we delivered sales of INR 1,271 crore with flat growth. The performance was driven by nonapparel, particularly duty. If we execute the Puja impact, our growth would have been 3.5% over last year. .
Our gross margin declined 30 bps and EBITDA -- we achieved an EBITDA of INR 41 crores against INR 75 crores last year during the same period. Our gross margin and EBITDA declines are due to the following reasons; a, our performance on private banks last year was based on the pent-up demand immediately post COVID. Given the slowness in the market, we liquidated part of our merchandise at a higher discount.
as we are extremely conservative in our inventory provisioning, that has also impacted 60 basis points in margin. Our EBITDA was also impacted due to negative leverage due to overall muted sales, particularly in Apparels.
In addition to above, we had a minor Apparels accident in our Faridabad warehouse with destroyed goods worth INR 5 crores. We have launched insurance claims and reasonably -- and we are reasonably confident of recovering most of the amount from this loss.
However, a conservative accounting policy, which we follow and as per accounting standards, we have provided the entire amount. This has been included as an extraordinary expense. As I said above, we are reasonably confident of receiving this money for this quarter and will be included as extraordinary in terms.
Now I will talk about some of our KPIs. Our ATV grew 5% versus last year, with continued efforts on premiumization across the category and brands. We are witnessing our K-shape recovery. The increase in ATV can be attributed to higher price of premium categories in our basket. And increasing H&I consumers appetite to purchase the BTL products, which is a part of our portfolio.
Our ASPs also grew by 5%, again, due to prevalation in categories such as watches, where the ASP grew by 10% in Q2. We are also building a new categories like Lab Grown Diamonds, which will further increase the ASP and cater to newer and younger customer audience.
With the increase in ASPs and ATVs, we are delighted to share that our IPT also grew by 1%. Now let me speak about the operating costs. Our costs have increased by 9%, though on a like-for-like basis, the cost increase is a mere 4%, which is [ rayed ] by inflation. We have invested in people and technology and continue to invest such as [ Java ], our editable tool, which helps helping us to analyze our customers, sales strength and various analgetic tools [Indiscernible] in the world of department [ swore ] award in the recently conducted IDS in Dubai.
In addition to this, other costs such as rent, electricity has also increased due to opening of new stores in Q3 and Q4. These are the investments which we have to make to deliver the store.
Now let me speak about the opening -- store openings. During the quarter, we opened 4 large departmental stores, 3 beauty stores and 4 Intune stores. As always in the previous quarter, there were some regulatory issues due which we have to defer opening of 3 departmental stores. We are opening these stores before the end of this month in October.
As I mentioned, our KPIs have improved in the last 11 quarters, and they continue to improve quarter-on-quarter. Our [ CC ] framework of consistent growth, customer centricity, which is demonstrated by an all-time high NPS 4079 and capital allocation and the 3 Ps customer-center strategy of personalization, emulation and private label are effective and has helped us to drive these KPIs. We'll continue to focus on these and execute them.
From the operations, I will now move to the performance of our strategic pillars. Our first strategic pillar is first citizens. Our sustained success on KPI is finally due to our loyal members. Over the years, Shoppers Stop has been the benchmark for loyalty program. Our engagement with our loyal members has consistently yielded results and meet the customer to visit our store again and again.
During the quarter, the loyalty contribution was at circa 77%. In addition to this, the member shop has grown by 3%. Our liquid [ LGL ] members shopped in black and platinum grew by 31% and 5%, respectively. The response rate for Persona campaign, which is again based on the principle of personalization, was 2.3x higher.
As an organization, we made a lot of effort for consumer engagement activities, we had circa 500 customer engagement activities across our stores. And these engagements at an overall growth of 0.5%. During the quarter, our new enrollments have also increased by 9%. Our contribution from the first citizen Black Card is at 12% and other KPIs sustaining are sustaining at a 2x of ATV and Black Card customer is spending 4x of that of a normal number.
We take great siding customer journey for our loyal members. We firmly believe personalization is becoming more and more important in the coming times. Personalization improves the customer experience as the interaction with the brand becomes more relevant and the messaging is also more meaningful.
I spoke about Zovi. It's a very strong internet tool, which is based on AI and ML and is helping us to throw insights into consumer behavior. As a process, we'll be increasingly using it to address business decisions for marketing, which is selectively targeting the customer to the store selection criteria as well as through the brand selection in the categories which you're offering to our end consumer.
Now let me talk about private brands and then we'll speak about Intune. Our private brand sales declined by 5% during the quarter, but the share of the business sustained at 14%. The private bank apparel share also continued at a number of 21%. Within the private brand portfolio, the Indian wear continues to have a strong growth at trajectory with a 27% growth. The Pujo performance in East has also been very positive with a double-digit growth which we have seen.
We are aware that the growth of private brands has been muted over the past quarters. However, we'll continue to have an increasing focus on private brands, we will sharpen the consumer product offering and therefore, ensure that the journey from label to brand is strengthened. We're also spending and investing on building campaigns around our private bank, which is you must have seen the [ Satin ] campaign, [ stay ] campaign in the last quarter. In this quarter, we have -- we are talking about the Kasish and Sanya campaign.
From private brands, I will move to Intune, a recently launched fashion for all small format store. You are aware we had opened or we had initially opened 2 stores at the end of June, both in Hydrabad. We have now opened 6 stores, 3 in Hydrabad, 1 in Bangalore, 1 in Dongegali and 1 in Pune.
I will briefly speak about Intune before I dwell into the performance and future plans. Intune is a fashion for all brands aimed at providing the latest fashion at gate quality at affordable prices. Our product is specifically created for the young Indian family, which is very fashion is across men's, women's and kids.
Our assortment starts as low as [ 1 ] for adults and 149 for kits with more than 2/3 of the in-store assortment under 499 and everything under [ INR 999 ]. Approximately 40% of our in-store assortment not only a sharp value but bundled offers, things like [ Baidu ] with an offer for the end price to offer even greater value to our customers.
We stand committed to offering the best product quality across all segments. As I said above, we have opened 6 stores, the margins which we are achieving are above our expectations, and we have made positive EBITDA at store level within the 4 months of -- first month of operation.
Our future plans are to add other INR 20 or INR 25 crores by year-end. I must say that from the time we opened Intune, we had favorable response exceeding all our expectations. As we begin this journey, I am fairly confident our team will [ both credit ] and make Intune store a destination for our customers.
Now let me talk about another growth pillar, strategic pillar, which is beauty. Beauty continues to be the fastest-growing category and contributed 16% to the overall sales with INR 197 crores of sales, with an increase of 6% over last year. In addition to this, our distribution business through our subsidiary, Global SS recorded INR 23 crores sales during the quarter.
We take pride in our customer engagement and this differentiates us from our peers. We had highest makeover engagement with approximately 240,000 customers during the quarter. We also conducted 128 master classes for them. On the social media, we recently launched an Instagram -- [Indiscernible] which has already achieved 52,000 followers. We had new campaigns in influencer marketing, such as Monsoon Love, Parfum Global and Show Stoppers.
For the first time, we executed a campaign on Google to drive clicks and to [ business prices ] beauty stores. We have also revamped set Beauty digital store front on Google to improve the organic search. During the quarter, we launched 13 brands in Beauty across personal care and fragrances. In addition to that, we also launched 200 FTU in our private brand category Arcelia . With this, we have now 78 STUs in our private brand Beauty Arcelia. Our Beauty distribution is progressing as per the plan. We launched Armani perfume flagship brand from L'Oreal International Distribution at the end of September. And launched the prestigious makeup brand as a couple of days back from [ Sisi ] do.
As I said, above the recently launched beauty distribution business contributed to INR 23 crore worth of sales and has achieved positive EBITDA. We have surfed 20 retailers with 292 retail doors as at quarter end.
Omnichannel. Our preference is to create a seamless end-to-end customer journey regardless of their touch points throughout their life cycle. As we gain comprehensive understanding of the omnichannel customer journey, it becomes easier to harmonize the marketing and customer service efforts across interaction channels by keeping consumer needs and prime focus. We have been investing for this, and we'll continue to invest in the future as we believe omnichannel is the way going ahead.
From strategic pillars, I will move to capital expenditure, working capital and cash flow. We opened 4 large departmental stores, 4 Intune and 3 Beauty stores and innovated our department store at [ Seskin ][ FFO ] during the quarter. Our total investments during the quarter deposit for new stores was INR 55 crores. The working capital for the quarter remained intact. Our net borrowings remained at circa INR 100 crores with no further increase in borrowings. I'm basically certain, given our performance, our borrowings would be minimal, if not net negative by the end of third quarter.
During this fiscal year, we are planning to open 15 to 17 departmental stores, 20-plus stores are Intune and 15-plus stores of Beauty, including the largest beauty store at Quest Mall.
On the expansion for this fiscal and next 2 years, we have included a slide in the investor presentation. We are planning to invest in growth, and we'll open 15 to 17 departmental stores, 16 Intune stores and 25 plus Beauty stores, every year for the next 2 years.
Outlook. Overall, our continuous impact is on business levers and strategic pillars of first citizen loyalty customers, private brands, beauty and beauty distribution store expansion, omnichannel presence are in place. Our success in the past were due to effective application of our strategic pillars, I once again emphasize that we will continue to drive the strategy pillars for future growth as these are our recipes for success. As I'm concluding my speech, I conclude with the broad outlook for Q3 and Q4.
Sales post [ Pitta ] share about expectations, and we believe customer sentiments are looking healthy. Our Pujo performance has been very, very good. Our like-to-like store growth is in high single digits with strong growth across all categories. And our overall growth is mid-double digit. Our ATV or basket size has increased by 8% are sold across the region, particularly in the East, have recorded the all-time high sales, including the performance as of last evening.
In addition to Pujo, we have Diwali, the biggest Indian festival coming in the next 1 month. We are fairly confident we'll sustain our performance during the season as well. We expect the festive and shopping movements to grow from here. We have launched 4 stores in the last quarter, and we are planning to launch other 6 during this quarter. Of the above 3, we would be launching 3 -- of the above will be launched by the end of this month. The success of the new store launches makes me further bullish about the way ahead.
We are very excited about the [ NT ]. We have opened 6 stores and planning to open another 15-plus stores before this year-end. The [ C1 ] simulation continues. We have seen ATV increase of 5% in ASP increase. and we firmly believe that this will increase, and it will continue to trend during the festive and wedding season.
Last but not the least, we expect our mid-digit LFL growth this quarter and next. As we have said in the past, multiple times, any recision is temporary in India. I'm fairly confident both Indian economy and retail will witness a good growth from now on. With that optimism, I'll end my speech and open the forum for questions. As I'm ending the speech, I have been joined by CEO of Beauty Biju, Qasim, and our business head for at session Intune, namely Dewan. While Biju will answer any questions on Beauty, Dewan will answer the questions on Intune. Thank you.
[Operator Instructions] The first question is from the line of Ankit Kedia from Phillip Capital.
Three questions from my front. First is on the CapEx. For 2.1 million square feet, you have alluded INR 300 crores CapEx every year. That's around INR 900 crores. If I back calculate for the departmental stores typically INR 2,300 per square feet, Intune is 1,800, Beauty would be around 10,000. Still the number comes to around 550. Even if I include security deposit of around INR 30 crores, INR 40 crores per year, what am I missing in the total CapEx if I back calculate versus your assumption?
Ankit. Karuna here. Can you hear me?
Yes Karuna.
Okay. Let me give the breakup. You are right. We are planning to open 15 to 17 departmental stores. That should cost us between close to INR 100 crores to INR 105 crores depending upon the area. The CapEx per square feet will be INR 2,200 crore to INR 2 300.
We are opening 16 Beauty doors. Normally, Beauty doors, the CapEx are a bit high, between 10,000 to 12,000 per square feet and EB will be slightly higher than that. So the Beauty CapEx would be in were between INR 24 crores to INR 30 crores. Intune, it's a smaller amount, we are planning to open 60 stores next year. That should cost is between INR 55 crores to INR 60 crores. And renovation is around about INR 40 crores because every year, we plan to renovate between 7 to 8 stores.
So that should give us INR 225 crores, plus deposits, what we have to give it to the land lords, will be around about INR 50 crores. That is INR 275. And we also want to keep some cushion for our other IT distribution, logistics and everything. So that will be about INR 20 crores to INR 23 crores. That's the breakup of INR 300 crores Ankit.
Sure. That's helpful. Karuna given the cash flows we have been generating, our debt is increasing since last multiple quarters -- and with more risk on inventory with Intune inventory on our books and even departmental stores, we are taking some risk on inventory now. Do you think this CapEx, you will be able to fund internally or the debt will continue to eliminate elevated levels?
Again, a great question. Let me answer in, 2 phases. For this fiscal year, the debt has been INR 100 crores on Q1. And with the Q2 performance, we have retained INR 100 crores. I'm talking about the net debt. Kavi spoke briefly about that. In Q3, you should make it 0 or we should be close to 0. That's because the entire sales got shifted from Q2 to Q3.
So I don't expect the net debt to be anywhere between INR 30 crores to INR 40 crores by the end of this fiscal, if not negative. So that's for this year. To answer your next question, we do expect a decent EBITDA and you are aware of our EBITDA is equal to the cash flow. Plus, on the nonbusiness like nonprivate, nondistribution business, we generally have a working capital negative. So with these 2 things, we are reasonably confident again, we can fund the CapEx of INR 300 crores.
Sure. My second question is regarding the private brands. We have seen some of the brands cut prices by high single digit to near double-digit for autumn/winter. We have been losing share because I believe Shoppers Stop private label, we haven't cut prices. So going forward, the price cut will come next season or this season, we have collected the prices, and we tend -- and we are looking to gain share in the festive season itself.
Okay. Great question, Ankit. So there are 2 parts of it. One, if you look at the entire private brand portfolio, we have 4 categories with us, which is men's Western wear, Women's, Indian wear and kids. So if you look at the 2 parts of -- so if you look at the Indian wear and the kid's part of the business, that's really firing.
If you look at the menswear and the Western wear women's, those are the areas where we need some correction, both in terms of the product offering to the end consumer, sharpening of the lines and also the price correction in certain table products. So the price correction as we speak, is happening. We are looking at those corrections and through the form of certain consumer offers.
I think the bigger ask for us and the bigger things that you are working on is to get the product right. Because I think at the end of the day, the product sells more than the price equation. We have tracked that piece really well in case of Indian wear and in case of kids. And we are on this journey of correcting that for both men's and western women's wear.
Sure. And my last question is on Intune. What is the fixed cost in this business, while it's excellent that at store level within a quarter, you are doing double-digit margins -- but how much is the corporate overhead of the fixed cost? And at what revenue or at what store number do you think this business can breakeven at the corporate level?
So again, I see a great question. See, the margins -- let me go one by one. The margin should be more or less at the company level between 35% to 37%. That's the margin we are expecting on the way forward. On the cost, I'm talking only about the store costs. It is between 23 to 25 percentage.
So the is a decent margin of close to double digit on the store EBITDA level. This as of now, the G&A costs or the ASO cost for the intents relatively small. But as we plan to expand it, we will have some costs, probably not more than 2 to 3 percentage. We so do expect the EBITDA to be anywhere between 7 to 9 percentage in the first 3 years, Ankit.
Our next question is from the line of Sameer Gupta from India Infoline.
Just a clarification on the previous participant's question about the CapEx. So this annual guidance of CapEx was INR 300 crores, I believe it is for the FY '25, '26 more so -- because for FY '24, last time, we had given a guidance of around INR 200. And based on the numbers that you shared, it probably should be in that range, would this understanding be correct?
You're absolutely right Sameer. For this fiscal,we should spend anywhere between INR 200 crores to INR 225 crores, not more than that. The guidance what we have given is for next year. And that also includes deposits, which I clarified to Ankit.
Great, sir. That's very helpful. Second question, just trying to understand this business metrics on Intune that you have shared. First of all, -- but just trying to understand more 14,000 sales per square feet in Intune, I mean, in just 4 months, is there some adjustment that you're making or this is the pure play INR 14,000 per square feet that the Intune stores have generated in the first 4 months of operations?
It's a pure-play. 14,000 .
It's a pure play of 14,000. There are no adjustments here.
But sir, I mean, there is an initial ramp-up that is assumed, right? I mean people will know that there is an Intune store opened. So the steady state could then this format be upwards of like INR 30,000, INR 35,000 is that not -- is that not very high?
No, no, Sameer. When we say 14,000, 14,000 is the annualized sales per [ vesselike ], for example, in the first month, if it is 1 month multiple-well if it's 2 months multiple in basics like that. So the annualized sales per profit will be close to 14,000.
I understand that, sir. Fair enough. That's great then. And on the EBITDA margin also, this 10% is the pure-play that you have generated in the first 4 months, and this is after the rental cost or pre-Intune basis. Is that right?
You're absolutely right. okay.
Fair enough, sir, I mean just a bookkeeping question, the like-to-like growth for this quarter. And also during the opening comments, the CEO mentioned that, They're guiding for a mid-single-digit LFL for this quarter? And also the Pujo, the festive period so far is at high single digit.
So I just wanted to understand, is it just conservative or it's more of -- we still -- I'm just trying to understand the thought process between this moderation.
So the numbers that we shared about the Pujo, and the kind of growth we are seeing is something which is in Pujo adjusted data, right, because the dates keep on changing. But the trend which we see for the quarter, we are very confident that we will have that mid-single-digit performance. It's a number which I'm very confident about.
But sir, I mean, if high single digit is Pujo to Pujo and last year, Pujo was predominantly in 2Q. Technically, 3Q LFL should be more like double digits, right?
No. That's because Pujo is only for [ BV ]. And after that, there are other -- we have almost 12, 13 weeks Sameer. So what we are seeing in the Pujo? See, generally, we are very strong at least. Then there is also -- we have December -- there is an end of season sale. So all those things are there. So when Kavi gave a guidance, it includes for the quarter, not for the [Indiscernible] .
Not only for the festive period.
Got it, sir. And LTL for this quarter, 2Q, I don't think you have shared that.
Okay, LTL for this quarter, as sales remained flat, LTL and negative with mid-single-digit negative Sameer.
Our next question is from the line of Gaurav Jogani from Axis Capital.
Sir, my question is with regards to Intune. While there has been an aggressive expansion plan for Intune, if you can highlight what has given you the confidence over the last 2 quarters to now aggressively take the store expansion to now 18 stores in H2 and then subsequent 60,80 stores in the coming years. If you can share more highlights on the same?
Sure. We will ask Deewan because he's leading this entire [Indiscernible] Deewan, if you can please answer this concern?
Sure. Am I audible to everyone?
Yes, you are audible Go ahead.
I'm sorry, I didn't catch your name because there was some glitch in the audio.
Gaurav Jogani from be Access Capital.
So I think sorry. Yes. Okay. So there are 2 reasons for this confidence. First reason for the confidence is -- I mean, 3 reasons. First number is, the first 4 months sales have been above expectations that Kavi and Karuna have already said.
One layer below the second reason for confidence is the kind of customer profile that we are getting. We said we are -- we stand for the young Indian family, and we are getting that family to shop from us. There's a lot of bill level analysis, which is pointing to that target group being realized in actual transaction, which is giving us the confidence that we're on the right track product wise. Right? This is also validated by a lot of very active customer listening that we've done in these 4 months. And everywhere we are getting some very strong feedback on the product and the proposition that we put. So that's the second reason of confidence.
And the third reason of confidence is, to a large extent, if you see the the mix, right, the category mix, again, our strategic positioning is standing out. We would possibly be one of the best ones when it comes to kids, which is a good direction of being a family-oriented fashion brand, that's standing out.
So I think between good performances, the family customers coming to us and our stated dominance and kids realizing in numbers, I think all the pieces are falling in place. That is not to say that we don't have anything to learn or we will not have any scope for improvement, it's an ongoing endeavor, but it gives enough confidence for us to expand more rapidly than what we initially said we will. I hope I have answered to some extent to your question.
Yes, sure. That's helpful. Just one more follow-up on this one. I mean, given that you've already given the guidance for opening 14, 16 stores in the future. So are these stores already shortlisted -- are those areas already been scouted for? Or it will still be in the process?
As we stand right now, a lot of work has already happened. A lot of shortlisting has happened. I wouldn't go to the extent of saying the next 2 years of stores are already shortlisted, that's generally not the case, it's an ongoing effort, but the ramp-up has already happened. So I think, when we say that we will open 20, 25 stores this financial year, I think most of that is already in place. So -- and we will similarly be ahead of the game for next year also.
And 1 more question on Intune to the fact that because it's a separate vertical now altogether, so would we also be having a different team that we'll be looking into this? How will be the team structured here? And given that the scale is right now smaller, can we expect the margins to improve on the gross level especially once the scale also increases?
Okay. That's 2 different questions. The first question, I will partially answer, maybe Kavi can top up from an organizational point of view. Right now, the Intune has dedicated representation for all customer-facing functions. So buying, sourcing, merchandising, VP, marketing, the functions where the difference in identity needs to come out is all there and all other functions, we are obviously leveraging the organizational infrastructure for the Shoppers Stop.
As we scale up, I think that's a conversation that's work in progress and Kavi would be able to shed more light on where we will hedge in 12 to 18 months from now? -- right -- that's the first part.
On the margin front, we expand by the sheer increase in volumes, there will be some improvement on gross margins for sure. Having said that it's a very, very competitive and crowded space where price sensitivity is very dynamic. So I don't think at this point in time, anything over and above what Karuna quoted as margins, we can say for sure.
The endeavor to deliver better margins as volumes increase will always be there. What happens in the end will be a function of how the market shapes.
Sure. And just one clarification on the private brand piece. So the private brand sales number will -- is the INR 8 crore sales of engine also included in that? Or that is excluding the Intune number?
That is excluding the Intune number, Gaurav.
Our next question is from the line of Varun Singh from ICICI Securities.
Am I audiable?
Yes, sir, please go ahead.
My first question is on Intune. Sir, I just wanted to understand that what is the reasoning behind that in 60 stores and 80 stores in '25 and '26 and maybe not, for example, 50 or 100 stores?
So I think it's a function of 2 things. Varun. One is what are the market opportunity available. We're also going by a cluster approach. We are looking at developing the Intune strategy, based around key clusters and what are the right locations available. .
We have also mapped the competition and seen what kind of the opportunities are available. That number is a guidance number. Depending upon how things are moving, if the things are ramping faster, if we hold on to that, the key KPIs, which we are all targeting, I think we can even look at a higher number. But this is a guidance number, which we are working on and very confident of delivering this.
Okay. And secondly, I could say that 5,000 square feet is the store size, which is mentioned in PPT. So I also wanted to understand that how you are thinking about the unit economics? Do you believe that this is an ideal size for Intune kind of a store or you think 5,000 square feet to 8,000 square feet or any other number is an ideal kind of right size for the store?
Deewan, you would like to take this question?
Yes, Kavi. So Varun, I think that's a tricky question. I'll share my view on this. I think the ideal size of a store for a brand is a dynamic metric I think with the categories that we've introduced, we are primarily apparel focused with just a dash of non-apparel that we are doing. I think in this current space, 5,000 square feet feel sufficient and that's why we are going with this.
Obviously, as the brand evolves if more categories come into play or is the demand for a certain category expands. I don't think we are saying that we will never explore beyond 5,000 square feet. It's just that as of now, 5,000 square feet feels sufficient to deliver our business expectations.
Okay. But for most of the stores, like while we are scouting the real estate, we would be conscious about 5,000 square feet as a size. And of course, I understand that depending upon availability, the store area keeps on changing. But otherwise, we are more than happy if we get 5,000 square feet compared to 8,000 square feet space.
Yes. No, I think I should have been clearer. Right now, our guidance is 5,000 square feet. That guidance will remain as a precondition to our property shortlisting. It will only change if our category play changes in the future, which will be a function of how our customers respond.
Right, right. Understood. Understood. And in private label, I understand Karuna has pointed out about men's and Western women wear, which needs some correction with regards to product and pricing, et cetera. But like do we -- my question is, sir, like we have invested on a significant amount of time behind making a course correction in the private label category itself.
And instead of putting even more effort and energy -- would it not be prudent for example, maybe change our approach towards the segment itself or the category itself? And whatever is underperforming, it is best to switch it with prospective much more significantly outperforming categories itself. Instead of trying to solve for the same problems, where it is becoming tougher to kind of get it right.
Okay. No, see, if you look at shopper stop, it's a house of brands. We have brands across categories. We have good, better, best, and that's how we look at the customers, and we offer them a choice. .
In our mind, private brands has got a significant role to play. As I said, it in case of Indian wear and kids, that is really fighting all cylinders on the KPIs. It is the menswear and it's the Western women's wear, where we need some work to be done. The market, in fact, men's wear is the biggest market for any apparel category. So there is a lot of potential there. And the fixes which are -- which we need to do is what we are aware of and which we can deliver as a team. So I think that's something which is important.
The private bank business also gives us differentiation. It gives us in a margin edge, it is profitable -- it's accretive to profitability. So I think those -- there are fundamental reasons why we have private banks in our portfolio. And I don't think we should be moving out of that zone. That is one. Also, I think somewhere the base is that last year, we grew by -- in private brands by 50%. This is pre-COVID. So there is some work done. It's a question of correcting the lines which we are very confident of doing.
Understood. That's a fair point. And sir, last question, if I may. Coming back to Intune. Just given that Zovi already has a significant head start. Now they are more than 350 stores, and we are aiming 24 stores, for example, by the end of this financial year. So how are we ensuring that we are winning it in a right way? The segment itself what's in your rightful mind you think is our basic winning proposition? Is it restricted to product differentiation, because, of course, pricing is a commodity, everyone can match it. .
So I mean just wanted to listen to your thought or commentary other than product differentiation and quality thing, I think you already mentioned about getting feedback of customers. Anything else you wish to call out compared to Zovi, as a competition and the significant store presence that they have compared to ours, -- or don't you think we have joined this journey a little late? That's my last question, sir.
Deewan, you want to address this?
Yes. So you mentioned about product differentiation. I think with [ BR ] fundamental differentiation is on the customer we still, which we will hold on to. I think between Zivo and Intune also a very different profile of set. That's one.
Two, I think Kavi mentioned about the clustered approach of expansion for Intune. So that's why at a national level, you will find the difference of Zivo being a much largely distributed brand and increasing ,of course Zivo is in at the stage we are [Indiscernible] .
Having said that the clusters where we are focusing, I think by the end of FY '23 Intune will be comparable to Zivo. [Indiscernible]
No, on customer profile, I mean, what exactly is the difference between Zivo and ours?
[Technical Difficulty]
Just to give you the context Gaurav, we don't talk about the competition, okay? Second, last time also, we clarified that to you. The market for the value segment is anywhere between INR 130,000 crore to INR 140,000 crores. The [ agri ] market is just between 28 and 30 percentage. And with the overall improving economy, that is what we are seeing the expansion that's happening. So whether Uber is the competitor whether it's Zudio, or anybody else, with the shift from the public from to the unorganized market to the organized market, we see our expansion is completely justified.
Our next question is from the line of Aliasgar Shakir from Motilal Oswal.
I think you did answer a lot of questions on it. I just wanted to understand more from a product supply chain point of view, just to give you a context that I mean this is a particular category where you spoke about Zudio, but that's just one format, which has done well. And there have been many other challenges which have failed or not really been able to ramp up.
And what we gather is that the product supply chain is a key factor. So can you just share some insights in terms of what is the work we have done to gain USP in terms of our product supply chain, how quickly we can turn around good value fashion products and anything related to that?
Sure, I think when you mentioned supply chain, I am interpreting that more as a sourcing question than your place supply chain because in Fashion, sourcing is the variable, not so much supply chain. Right?
I would put this in 3 parts. The first part is I think there is a lot of sourcing infrastructure in the form of relationship that already exists. Shoppers Stop has been a player in the segment for a very, very long time, right? So I think when Intune took off, Intune startup, but it was not really a start-up.
We were able to leverage or parentage and we leverage it to the full. So that's point number one. Point number 2 is a few minutes back to someone else's question, I answered saying that all the customer-facing functions, including sourcing are dedicated to Intune. Which also means that collectively the Intune team brings a lot of posing exposure over the last 10 to 3 years. And that sourcing exposure brings understanding of which vendors work the best, which products need to be done where, relationships with those vendors. So I think the experience is again something that we are leverging very well strongly over and above the offers of having [Indiscernible] right? So that's the second part to [ us ] question.
And the third part is the visibility that we are getting -- the support that we're getting to the management in the form of clarity of expansion is giving us a chance to plan ahead. We are already planning how we will source, when we are 50 stores, how we will source when we are 100 stores and building our vendor relationships accordingly. I think coming from the house of service of having a bunch of 750 people who have worked in the fashion industry over the last decade or so. And having the foresight of a group [Indiscernible] you are saying 100 stores and therefore moving the kind of volume ramp-up we will need is being confident that sourcing will not be challenge for us as we see that.
Understood. This is very helpful. Also, if you could just share some insights on the design part. Are you doing entirely in-house, are you taking the help of your vendors? How are you ensuring that the design capability will help you create exclusive products and things like that.
Sure. So I think one part of that question is, I think today is no one in fashion design can afford to have a 1 track solution. So I think we will never be completely in-house, we will never be completely vendor dependent. We have multiple sources raising from designers in-house to vendors who will do exclusive designs for us, to consultants who will work for us, and we'll continue pursuing multiple design avenues. So that the dependence is not on one factor alone. That's point number one.
Point number 2 is how we will manage our design exclusivity is really not question that can be theoretically answered. That's a dynamic -- that is day in and day out. I think with every drop that we do the idea is to push the boundaries on design. Some of that is evident in the kind of response that the customer has given. And a lot of it, we will keep learning and improving. So I think the design exclusivity you will see on floor. It's difficult to theoretically explain how we will chase it. The tangible answer is we have multiple avenues of design creation, which we will continue to build.
Understood. And obviously, also the frequency factor, right? Because in the value fashion, you'll have to be very [ opaque ] in terms of new design drops.
Yes. Yes. We will be very [ fun ].
Got it. Second question is on your expansion. So you did answer in terms of Intune, how you are going to expand. But I'm just coming from the point that we have not done this kind of an expansion in our past history of maybe probably 8,10 years the kind of expansion we are thinking in Intune.
So I mean, how are you preparing with your teams internally to ensure that you create a bandwidth to, I mean, take care of that large expansion. And also, if you could share in terms of tier because, of course, as Karuna indicated that you are working with a 25% store OpEx. Which, of course, will include rental, and I understand that rental will be very high in top tier cities. So I mean, how are you taking care of what geographies, what tier and what is the kind of focus area in terms of geography, that we will operate in?
Again, 2 part answer. The first part about how we are ramping up our internal capability to open these many stores, I think this within the first 4, 6 months to 8 months of property short-listing, you had a sense of how what is needed to be done differently for a small size store like it versus a department store? And accordingly, what are the gaps we have in our internal capability. Which are addressed. So as we stand over here and say that we will go to 20,000 stores this year and add another 50 stores next year, that is on the back of actions already taken on the tier front -- that's the first part of your answer.
The second part of your answer in terms of how will we manage rentals in tiers. So think the idea is like what Kavi said, a majority of our expansion will be in our focus clusters even within those focus clusters, we are not letting go of our totality and we are putting in the extra effort to find properties, which made our commercial expectations. Having said that, we will experiment a little bit beyond the cluster, which is also where we will get our net rental savings, which will be beyond the [ stop-losses ].
Okay. So will this be in more Tier 2, Tier 3 markets than Tier 1 markets?
Yes. Yes, but that will be a small segment. So it will be like if 75% of our expansion will be these clusters that we've identified for ourselves. The other 25% will be in markets where we will be a little more experimental. And by virtue of the markets being experimental, we will -- they will bring down the rental averages also.
Got it. So when you mean 25%, you're saying 25% will be in that probably where basically the economics will have to be worked out.
Yes. And this is -- these are all guidance numbers, again, as Kavi said, but the broader idea is this.
[Operator Instructions] Our next question is from the line of Nilesh Saha from Bank Julius Baer.
Are you able to hear me?
Yes, yes.
Okay. Okay. Yes, so thanks for really taking the time to explain, right, in a fair amount of detail the various new initiatives and formats that you are working upon, right? And I have I think that I've actually seen Shoppers Stop brand over the years, right? And I would say that it's a very interesting point in time where you are faring into multiple retail coats and trying to expand in many of them at the same time and in a short span of time. .
I have 2 questions following up on this. First is for each of these formats, can you help me understand, what is your pre-index EBITDA margin expectation and ROCE expectation? And second , yes, do you -- how will you fund this expansion from a balance sheet point of view? And I'm referring to a slide in your presentation, where you have shown the expansion pathway until '26. So that's the context in which I'm asking this.
Thanks a lot, Nilesh. That's a great question. In terms of EBITDA margins, I will not be able to give you the exact number. But all I can tell you is at the store level, they are between high single digit to double digit, excluding the [ cocos ]. So all the store focus at a maturity level should give us anything between high single digits to double digits across ,be it departmental stores, be it Beauty. And I just explained about the in [ Que ] also. Okay. Let me go to the second question.
In terms of financing, again, we explained that at the beginning of the -- some on the last -- we have internal approvals. If you've seen the last year profit is around about INR 325 crores. Generally, our departmental stores has a negative working capital. So with these 2, we can able to fund the entire CapEx plus deposits.
I mean when you say your departmental stores have negative capital you are referring to the shopper Stop format where you don't necessarily have to own the inventory, but you are increasingly moving to formats where you have to own the inventory. So this advantage you will not enjoy , right?
Absolutely right. Again, what we are also seeing is, like we have worked out the numbers -- for Intune, we don't expect the working capital less increase in working capital between INR 15 crore to INR 20 crore. And even for the beauty distribution, it's a 100% subsidiary. We expect somewhat closer to that decrease in working capital. So considering how those things as of now, and we did the mathematics, we don't foresee any large borrowings, we should be able to fund from internal approvals. And even if we have to borrow, it will be a very small amount [ deration ] .
Yes. If I may ask you one last follow-up, right? See, one thing that is slightly concerning to me is the fact that you are also talking about expanding the traditional Shopper Stock format, right? And I would comment the team that you guys have done a fair bit of work in terms of not expanding in the past, trying to make sure that the stores turnaround, right? Do you believe that you have reached a point that your turnaround is done, and now you have a format proposition that can meet your margin expectations?
Nikesh, I will take this question. So I think the answer to this also somewhere it gets carried forward from what you had asked before, [ Pernas ] trying to answer. Let's look at 3 formats. One is beauty, one is Intune, one is a Shoppers Stop box, right?
Yes.
While there is ROC and there are financial KPIs, I think what we have tried to do well is to build expertise around each of these projects. We have BU, Qasim, who is an expert in Beauty and he is driving that part of the piece. We have Dewan and we have spoken a lot about Intune. So he is a specialist in that area. And there's a team system which is already existing to drive this business.
We have a model which works well for us in Shoppers Stop. As I mentioned to you, the box has started performing well. We have seen consistent growth over the period. The KPIs are also showing a positive trend. So we are fairly confident that the model which we have for Shoppers, works for Shoppers. The teams ,which are there, which are driving Intune and Beauty are separate teams build to separate experts, and they are not they are not getting confused with any other model.
Within the box itself, we have Beauty, which plays an important part. Non-apps an important part, which have been seeing the growth over a period of time. So we are fairly confident around that. We have optimized our store size. We are in the process of optimizing our square foot CapEx as well. So whatever levers which we need to use to drive business, we have that with us.
Sorry, I feel -- I hope you'll pardon me if I probe a little further. When you say that the Shoppers Stop box format work done has turned around. Can you point me to a couple of metrics, which is giving you this confidence?
See, previously, our CapEx used to be between INR 2,000 to INR 3,000 crore. Right now, the FX has come down bit [ 2000 to 200 ]. In addition to that, -- we used to have 40,000 to 50,000 square feet stores. Now we have restricted to 25,000 to 30,000 stores, whereas the sales per per feet has also increased from 8,000 to 10,000 to 12,000 to 13,000 per square feet.
So these are the 2 metrics in addition to that. We have also spoken about our increase in ATP, our increase in customer entry -- and all those parameters and plus the number of black card customers that have increased and resulting in a further increase in ATV on the Black Card customers. So there are a number of metrics delis. Probably I can talk for a few minutes, saying that these are the mitigathas increased. But the most important thing is sales [ require ] and the CapEx, which is the 2 important factors which resulted in a significant increase in the productivity.
Our next question is from the line of Ankit Kedia from Phillip Capital.
Just a question on Beauty business from my side. This quarter, we have seen around INR 22 crores of revenue from the Beauty distribution business, is slightly lower than INR 200,000 guidance for the full year, given the first half, what we have performed. What -- is there any delay in business back INR 200 crore guidance for our Beauty distribution business?
Well, yes. So the context here is that we have started the beauty business towards the beginning -- or end of last year. We are ramping it up. And as you see, we are adding up more brands coming in. And when we look at the number of retailers that we deal with, that has also been going up, along with the number of retail stores that we are present. So -- going forward, the ramp-up is going to be more aggressive, and we foresee that we should be around the expectations that we have given to you in the beginning of the year.
We look today, we are at around 300-odd stores. What would be the TAM for this kind of a product where the average ASP would be upwards of INR 3,000 to INR 5,000? What is the retail outlet, which you would be catering to today apart from the online of [ Micaela ] and others. But in off-line distribution, what is the number, if you can just throw and how much network have we covered today?
So in retail, particularly on the offline part, we have largely about 5 retailers. So you name them, Shoppers Stop, Lifestyle, Barcos, part of Nica, new [ entente ] and so on and so forth. But there and again, we have what we call independent retailers. Which is also bringing in significant amount of business. So between them, I think the run context is about 295 , but I think we should be able to expand to about 450 by the end of the year.
And on SS Beauty now, it's been 2 years, 3 years, we have started. While Intune, we saw the ramp up within 2 quarters and the stores are doing well. SS Beauty, it's taken some time for us to come to that optimum level to save this expansion now. So -- and some of our competitors are much faster in terms of the 1,000 square feet of store, given the CapEx is also lower.
So why such a low number of store count in SS Beauty today? Or you think we are yet to get the right unit economics in this business and then we will expand faster?
Good question. So on SS Beauty, we have been trying out a few models because we have a few models that are Estee Lauder, dominant models. We have other models which have got national brand model. But also, we have been trying to get the right location and the right sizing. As we speak, we have commissioned a beautiful store in T2, Bangalore Airport. With a 3,200 square feet space, which is actually a good ambitious move. Which will also be followed up by 9,000 square feet large format store in Quest Mall in Calcutta.
So we are experimenting with some of the models, and we see that it is important to get the CapEx optimization and the productivity improvement to reach to a stage of further expanding rapidly. But this is in the pipeline. And also what has helped is that there are many new brands, particularly in the Prestige domain. Because we are and we have been an expert in the Prestige domain. We want to capitalize our our competences in the Prestige domain with new many brands coming into that. We are seeing a good level of productivity improvement, but you will see going forward that the ramp-up is going to come up.
And last question is on NAS. What would be the opportunity for this brand in India in terms of -- because we are doing that both for distribution and in the EBOs and shop-in-shops from Shoppers Stop as well. Is it like the regular brand? Or do you see it disproportionately getting some share in the market in the medium to long run?
Beauty, particularly makeup as a category has been growing up very, very fast. And we have had the opportunity of having some traditionally very strong brands, but NAB is one of the most researched brand in the country by consumer.
The Initial indications are extremely healthy and positive because it comes from this table of [ Casero ] as a group. But also, they have been very, very clear about building the brand equity, and this is a brand that will really work very strong, keeping the fundamentals in place. Having said that, the journey is going to be omni, and we will definitely expand rapidly going forward.
But as you also know, we have been managing MAC, and MAC has been one of the most successful brands in the Beauty domain. And has been and -- it continues to be an aspirational brand. I think NAV is going to be, let's say, another important brand in the makeup domain together. But yes, MAC and NAV cater to the Prestige segment of the business, and that segment by itself is also growing dramatically. So -- NAV, there's a distribution opportunity for us as global assets. we see that it will be between boutiques, it will be between shop-in-shop and it will be between free-sell.
Free-sell will also mean that we will be SS Beauty, we will be in Sephora, we will be in [ Train ] and so forth.
So if I look at your portfolio between perfume taken makeup, skin care, right? We are very strong on the perfume domain, which is there whether repeat customer buying binge is still lower. If I look at makeup and skin care or repeat purchase maybe of the customer is much faster. -- right .
So do you see a missing link in our portfolio there? And how are we looking at brands in that space from a distribution side or in the SSB side?
Okay. So traditionally, Perfumes has been a dominant player within the Beauty category in India. And this is reconfirmed from the fact that at Shoppers Beauty, within Shoppers close to 50% is coming in from fragrances. Now makeup within makeup, you obviously have Prestige makeup, you have market makeup, we have Bridge makeup. We are consciously playing in the Prestige category, and that's where I think there is a lot of opportunity that will come through.
Yes, NAV has been the first pure-play makeup brand, but we will soon have our money beauty, we will have balance sheet of beauty and Prada Beauty. Which will also be makeup proven. So we are working on it. And the fact of the matter, we are still a very young company given the context of distribution. Now coming to skin care. We have a beautiful brand by name, Klara.
It is one of the I would say, the most sought after brand globally. And we are also launching another brand by name Frame, which is actually an Israeli skin care specialty brand, which is position for the young aspirational customer. So going forward, while we have the strength of fragrances, we'll continue to build and get more beautiful brands in the makeup and skin care domain also.
[Operator Instructions] Our next question is from the line of Tejash Bajaj from Lucky Investment Managers.
Congratulations team on an impressive performance on Intune. All my questions on it have been answered. Just 1 question. Like we have mentioned that we -- the INR 14,000 square feet, kind of revenue per square feet we are expecting out of this segment. Do we see this going upwards as we reach that scale of suppose 100, 150 stores? That's my first question.
Yes, yes. Yes. I think this should go up, right? I should go. This is not even -- so this is just a number that we've seen in the first 3 stores and possibly not the most -- the biggest peak of the year, seasonally speaking. .
So I think as we listen to customers and become better as we get into the part of the year which are naturally more demand generation -- and as we create the halo effect of a cluster where you have multiple stores in a city and therefore, a customer has multiple touch points for building confidence in Intune. I think this number should definitely go up.
Got it. And just on the previous point that how are we leveraging technology when it comes to the supply chain part of Intune, considering that it's a high inventory turns business? So versus our traditional model, what are we doing different from a technology point of view?
Again, when you say supply chain, are you referring to sourcing or pure-play supply chain as in logistics and DCs?
I would say procurement and the inventory, which is at your existing store. And how do you keep track of that, Yes.
So I think -- So then let me...
I was just saying that in terms of procurement, the existing stores, how do you track with [Indiscernible]
So I think let me tackle procurement. I think on the procurement front, a lot of efficiencies will come on the back of processes and planning -- more processes and planning than technologies. That's R&D, we will see seen what is the new technology and how we can leverage and pilot it, but primates procurement efficiencies will be through processes and prior planning and not so much technology.
As far as inventory optimization in the store is concerned, we have all the building blocks in place [Indiscernible] a very sophisticated automated replenishment mechanist and we have. All the supply chain efficiencies in place in the sense that frequent delivery to the store to ensure that the inventory is centralized and available for whichever so that all of those things are in place.
I think as we get more and more sales data, what Kavi mentioned about Jarvis and its capability of predicting what we sell more there that will also help us drive inventory optimization at store levels. Shoppers is already reaping its benefits and into solid. Once we have some credible mass of data. So I think technology will play a big role amidst existing infrastructure itself on in inventory optimization, procurement, maybe not so much.
Okay. Got it. And just one last question. I think the opening remarks We mentioned about Lab Grown Diamond jewelry. So just wanted to know what is the kind of response we are seeing from customers and your general thoughts on introducing this category?
So we have introduced 2 brands within that. One is Fiona other is Limelight. We did it close to 6 to 7 weeks back. The initial response has been very encouraging. The idea is that there are newer categories which are coming into the play.
Over a period of time, we also want to showcase Shoppers as a bedding destination or as a gifting destination. And we believe that this is a category which we can play with and start with. Initially, I think many years back, when we started with JD, there was an amazing success which we had, and we want to replicate that and become the category owners for this. So it's a new thought. The initial response has been quite good. We have launched in 7 stores, and we see this becoming stronger and stronger over a period of time.
Could we get price point on this?
So price points are typically around INR 30,000 to INR 40,000.
[Operator Instructions] Our next question is from the line of Rajiv B from DAM Capital.
My question is on the inventory bit per store on the Intune side. You mentioned that the working capital is close to INR 15 crores, INR 20 crores for the 60 stores, right? That's like 3 lacs per store. How much of the inventory per store here?
Sorry?
On the Intune side, usually, what is the inventory we talk...
Inventory at the store level, we don't expect anything between 8 to 10 -- and if it's a high-turn inventory. So we don't expect anything between 8 to 10 weeks at the store level.
And the supporting inventory at the warehouse for this would be similar order?
But another 4 to 5 weeks, max. I'm talking about the initial stages as we mature -- it will be -- overall, we should be able to manage 12 weeks of inventory for both stores and the DC level.
Our next question is from the line of Manish Poddar from Invesco Asset Management.
I just have 2 questions. I'll take them together. So the first one is, you mentioned about SSG being mid-single digit in the coming quarter. If what you've seen on the pricing growth and Pujo shifting, is this number conservative? That's the first one. And the second was in terms of Intune. So what do we do of the inventory, let's say, which is [ low move ]?
Okay. Let me answer the first point. I think what numbers we are putting here is what we are fairly confident about, as I think I had mentioned before, we mentioned about Pujo, which is a specific 3 weeks activity for 1 market, which is east.
As we normalize over the festive season of November til November and then there are bidding later on and then the USS impact. So it can go up or down. We are very sure about this 5% or 7% of the mid-level number, which you are talking about. So I don't think it's conservative. It's a good number, which we will deliver on.
On Intune, Deewan, the question was, is there any [Indiscernible]
So I think, I think in Fashion business will have -- that sale that will have to be liquidated. The margin estimates that Karuna gave, Manish, they were assuming a liquidation investor. So that's point number one, right?
Point number 2 is the first 4 months of sell-through trends are telling us that we are doing better than what we had provided for. So I think between these 2 things put together, there will definitely be some slow moving inventory leftover, given that it's the nature of the business, but it will all fit within some estimates that we've given to you at a broad level.
Our next question is from the line of Gaurav Jogani from Axis Capital.
Sir, given the -- in light of the performance of the H1, we have always been guiding that the margins to be moving more towards the high single digit. So what possibly could be the margin expectation for '24 And given that we are expecting the recovery in '25, so the guidance that we used to share earlier, that remains.
Our guidance what we have given earlier remains like we said for '25 , we should be still in the high single digits -- and for , we should be for the entire year between high single digits and low double that still remains low.
Our next question is from the line of Aliasgar Shakir from Motilal Oswal.
So my question is on your private label. So Indian is moving away from our traditional third-party products selling to more own brand private label. So just want to understand how will you balance growth with inventory risk and provisioning policies. And should this rub off on a private label basis any Shoppers Stop also, which has, I mean, been at about 14%, 15% for a long time. Do you think that could also go up. So if you could just, I mean, share your insights on this. And also last follow-up is on an average, typically, a store would take, give or take, about INR 1 crore, INR 1.5 crore, if I assume about 3 months average working capital inventory. So the CapEx you gave INR 300 crores, which includes INR 50 crores, INR 60 crores of Intune. Should we build another INR 100 crores additional for working capital in Intune?
Ali, I will take the last one. The rest of the things would be answered by Kavi and Deewan. See, we have already clarified, the inventory or incremental will not be more than INR 15 crores to INR 20 crores. It can't be it INR 100 crore is too high end numbers. So that's not that.
And Ali, to the point, I think these 2 are completely different businesses. There's a different set of customers. We don't want to mix the Shoppers Stop private label business and the Intune business. We want to give a lot of wings to the Intune team to deliver that. They have got a task at the hand. We want to keep these 2 things very, very separate.
On the Intune front, what you asked, I think I already answered the previous person that the expected liquidation margin it is provided for. So the margin estimates that Karuna give at some point in the conversation. They are assuming the liquidation and the impact of killing the leftover lines. That's point number one. Point number 2 on how we will manage as we go forward? I answered to someone else's question, that our sourcing efficiencies will be more on prior planning and leveraging the increased volumes.
It will -- that answers this question also. We will have to -- as we improve scale, our buying will become more and more sharp, which will become more and more closer to trade. So we will not place that long in advance or we will not buy too much. We are okay with the concept of celebrating your stock out and then replenishing it with something else, such going to be the broader sentiment that's what every fast fashion player has been successful has worked in [ median ], and that's going to be our approach also.
Thank you, sir. That was the last question of our question-and-answer session. I would now like to hand the conference over to the management for closing comments.
Thank you, Rico. In the end, I would like to wish a very, very happy Pujo and happy Diwali to each one of us. Thank you for taking time out for engaging with us. And I hope that we will keep on giving you the clarity of -- on the questions which you have and keep on driving on performances, which we are committing as a team. Thank you.
Thank you. On behalf of Shoppers Stop Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.