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SBI Life Insurance Company Ltd
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Ladies and gentlemen, good day, and welcome to the SBI Life Insurance Company Q4 FY '24 Earnings Conference Call. [Operator Instructions] Please note that this conference is being recorded.
I now hand the conference over to Mr. Amit Jhingran, MD and CEO, SBI Life Insurance. Thank you, and over to you, sir.
Good evening, all. We from SBI Life Insurance Company Limited welcome you all to the results update call of the company for year ended March 31, 2024. We appreciate and thank you wholeheartedly for your time this evening. Update on our financial results can be assessed on our website as well as on the website of both the stock exchanges.
Along with me present here today are Mr. S. Veeraraghavan, Deputy CEO; Sri Sangramjit Sarangi, President and CFO; Abhijit Gulanikar, President, Business Strategy; Subhendu Bal, Chief Actuary and Chief Risk Officer; Mr. Prithesh Chaubey, Appointed Actuary; and Ms. Smita Verma, Senior Vice President, Finance and Investor Relations.
We are pleased to inform you that we have successfully maintained the new business thrust and have again delivered enduring performance in this year as well, and we continue to be the market leader across individual and total business. We have sourced highest number of policies in the industry. This aligns with regulators objective of insurance for all and our goal of broadening our customer reach through our customer-centric product offering.
The performance of the company demonstrates our distribution strength and expansive outreach to the customers in a cost-efficient manner. Our commitment is to deliver sustainable long-term returns and a holistic growth for all our stakeholders.
During the financial year 2024, we continue to remain focused on growing our business at sustainable rate. offering varied products in our basket to align with the customer demand, creating a balanced distribution mix and maintaining a best-in-class cost ratio and persistency levels.
Let me give you some key highlights for the financial year 2024. New business premium registered a growth of 29% over previous year and stands at INR 382.4 billion and maintained private market leadership with share of 24.6%. Individual new business premium stands at INR 238.3 billion with a strong growth of 14% and a private market share of 25.8%.
Gross written premium stands at INR 814.3 billion with a growth of 21%. Production new business premium grew by 15% to INR 41.7 billion. Profit after tax stands at INR 18.9 billion with 10% growth over last year. Value of new business stands at INR 55.5 billion, registering a growth of 9% over last year. VoNB margin stands at 28.1% for year ended March 31, 2024.
Embedded value stands at INR 582.6 billion, registering a growth of 27% over INR 460.4 billion in March 2023. Embedded value operating earnings stands at INR 100.5 billion with a growth of 11% and operating return on embedded value stands at 21.8%. Assets under management grew by 27% to INR 3,889.2 billion. Robust solvency margin of 1.96 as against the regulatory requirement of 1.50.
Customer satisfaction is at the heart of our operations. we constantly strive to exceed expectation and enhance the overall experience for our policyholders. The improvement in our Net Promoter Score reflects the growing trust and satisfaction among our customers, highlighting our dedication to their financial well-being. It gives me immense pleasure to say that we have recorded NPS score of 72 in the current year as against 59 in previous year.
We will now update you on each of the key elements in details. Let me start with Premium. Individual new business has grown to INR 238.3 billion with a year-on-year growth of 14%. Single premium contribution is 31% of individual new business premium, which is mainly attributed to growth in our individual annuity product. If we exclude the annuity business, single premium contributes 12% of individual business. The company gained in private market share by 149 basis points to 25.8% and industry market share by 144 basis points to 15.9%.
On individual rated new business premium, we stand at INR 172.3 billion with a growth of 13% over last year and maintaining our leadership position with private market share of 23.3%, with a gain of 107 basis points and at industry level, we gained by 118 basis points and market share stands at 15.8%.
Also, group new business premium stands at INR 144.1 billion with contribution of 38% in new business premium and a tremendous growth of 66% over last year. The company gained in private market share by 635 basis points to 22.8%. Having said that, we have collected total new business premium of INR 382.4 billion, registering private market share of 24.6% with a gain of 326 basis points. And at industry level, we gained 213 basis points with a market share standing at 10.1%.
Renewal premium grew by 14% to INR 431.9 billion, which accounts for 53% of the gross written premium. To sum up, gross written premium stands at INR 814.3 billion with a growth of 21% over previous year. In terms of APE, premium stands at INR 197.2 billion, registering a growth of 17%. Out of this, individual APE stands at INR 174 billion with growth of 13%.
During the year ended March 31, 2024, total 22.6 lakh new policies were issued. This reflects the company's intent to increase the penetration and achieve holistic growth. The company is aligned with the regulators vision of insurance for all and will continue to focus on various reforms, enabling deeper penetration of the life insurance industry. Number of lives covered during the year ended March 31, 2024, is 37.9 million, registering a growth of 84% over previous year.
Total new business sum assured registered a growth of 25% over corresponding period last year, as compared to growth of 19% at private industry level and a growth of 22% at total industry level.
Let me give you details of the product mix. As on March '24, our guaranteed nonpar saving products are contributing 19% on individual APE basis. Individual ULIP new business premium is at INR 137.8 billion, which now constitutes 58% of individual new business premium. Growth in ULIP is attributed to positive movement in equity markets and change in customer preferences.
Individual protection new business premium is at INR 9.5 billion. Group protection stands at INR 32.1 billion with growth of 22%. Credit Life new business premium has grown by 9% and stands at INR 22.6 billion. Other group protection business stands at INR 9.5 billion and has registered a growth of 66%.
Protection business contributes 11% of APE and registered a growth of 18%. Annuity business is INR 60.2 billion and contributes 16% of new business premium. Under annuity, the company is offering immediate as well as deferred annuity options. Individual Annuity business is at INR 50.7 billion with a growth of 22% over last year.
Total annuity and pension new business underwritten by the company is INR 89.3 billion, registering growth of 6% over last year.
Moving to update on distribution partners with strength of more than 59,000 CIFs, SBI and regional rural banks, bancassurance business contributes a share of 64% and grew by 9% in individual new business premium. And on individual APE basis, it stands at INR 117.2 billion with a growth of 12%.
Agency channel registered new business premium growth of 22% and contributes 18%. Agency channel individual APE showed a growth of 14% over last year and stands at INR 48.4 billion.
As on March 31, 2024, the total number of agents stands at 246,078, a growth of 18% over last year. During the year ended, the company added net 37,304 agents. The share of agency business in individual rated premium has increased from 27% in previous year to 28% in current year.
During the year ended March 31, 2024, other channels like direct, the corporate agents, brokers, online and web aggregators, grew by 49% in terms of individual new business premium and 17% in individual APE. Linked business through other channels registered growth of 49% on APE basis.
The share of other channels in new business premium has increased to 31% in current year from 21% in previous year. We are focused to strike optimum balance among various distribution channels, and we expect to grow by leveraging these multiple drivers and further strengthen our distribution network.
The updates on profitability are as under. The company's profit after tax for the year ended March 31, 2024, stands at INR 18.9 billion with 10% growth as compared to previous year. Our solvency remained strong at 196% for financial year 2024. Value of new business stands at INR 55.5 billion with growth of 9% as against INR 50.7 billion in last year.
VoNB margin stands at 28.1% for FY 2024. The shift in VoNB is mainly on account of increase in share of ULIP business as compared to previous year. Embedded value stands at INR 582.6 billion, a growth of 27% over previous year. Embedded value operating profit stands at INR 100.5 billion with a growth of 11% over previous year and operating return on embedded value stands at 21.8%.
The operational efficiency comments for the year are as follows: OpEx ratio stands at 4.9% for the year ended March 31, 2024 and our total cost ratio stands at 8.9% for the year ended March 31, 2024. With respect to persistency of individual regular premium, 13th month persistency stands at 86.8%. The company has registered improvement in 13th month and 61st month persistency by 126 basis points and 295 basis points, respectively.
As mentioned in my opening remarks, assets under management stand at INR 3.89 trillion as of March 31, 2024 having growth of 27% as compared to March 31, 2023. Death claim settlement ratio stands at 99.2%. The company has registered an improvement of 78 basis points over last year. We are committed to delivering need-based solution that addresses the ever-evolving customer needs based on customer profile, life stage and goal prioritization.
The company continuous efficient usage of technology for simplification of processes with 99% of the individual proposals being submitted digitally. 45% of individual proposals are processed through automated underwriting.
To conclude, we will continue to focus on long-term sustainable profitable growth, enhanced automation, and digitalization to ensure customer satisfaction in the long run, along with great value to all our stakeholders.
Thank you all. And now we are happy to take any questions that you may have.
[Operator Instructions] Our first question is from the line of Madhukar Ladha from Nuvama Wealth.
Congratulations on a good performance. I have a couple of questions. I'm just looking at the IV EV movement. And there's a very big release in the mortality, morbidity, right, and operating variance. So can you explain what really helps that? And we've seen 2 years of good reserve releases of that.
The other thing on the monthly numbers that come out, Jan and Feb were very strong months, what actually sort of went wrong in March because we would have expected a stronger March to come through as well. And can you also comment a little bit about product level margins. So are we seeing any changes in the nonpar and par business sort of margin -- at the margin level. So -- yes, those would be my 3 questions to begin with.
Yes, Prithesh, go ahead.
Yes. On EV part, if you look at the operating variance [indiscernible]. This is a similar thing last year as well, if you look into that. And as we keep mentioning that we adopt a prudent approach in -- while setting the assumptions. And our experience is much better than what we assume for unless the reason you are seeing the parity variance.
Another point that we've mentioned last time as well that in the group platform, we always wanted to take the schemes, which are profitable. And those schemes also contributed. We are not just seeking to get the market share in the group of business or credit life business. So both the places you are seeing higher mortality variance coming into.
On the product level margin, I think we don't disclose on the product level, but I can say you that each and every time, we review our product in terms of movement in the interest rate and all other experience. And within the product, we try to optimize the value, both in terms of the margin for the shareholder as well as the better readout and better offering to the policy holder as well.
And some of the things that we keep adopting the segmented approach in terms of the product offering. So different segments had different experience, and we try to reflect those segmental experience in our product offering and just also helping to get the margin enhancement.
We -- last quarter, we have launched 2 TROP products segment -- higher segment, which is 2,500,000 and above just to get a very attractive -- attraction in the market, and that's also helping enhancing our margin. And we expect this is going to further enhance our margin at that level.
If I get you correctly, the mortality morbidity releases are more from the group business and from the retail protection business.
It is all -- across all because it's a reflect of our -- composition of existing business, so not coming specific for any particular line, it keeps coming from the -- across all the lines, including protection, including unit linked or even traditional product as well. Because we keep setting traditional -- individual TROP. So all perspective, they're getting this parity variance on that.
Okay. But would it be more from the group business, any sense on the contribution.
I don't say this is especially coming from the group business. I think overall business is coming from.
Our next question is from the line of Prayesh Jain from Motilal Oswal.
Congratulations on a good set of numbers. Just could you repeat the point on the VNB margins, what was the -- what would -- what has contributed to improvement in margins?
No, we are not saying that what has contributed in margin, I think our margin has -- if you look into the last March to this March, there is reduction in the margin especially on the account of product mix. If you look into the December to this December, our margin stands at the same level. So what we tried to explain in the earlier question when asking for opportunity on the product level margin, we say that we optimize these things on the segmented approach reflects the experience of that segment. And within the product line, there is a lot of opportunity to optimize the value both from the customer as well as shareholder in terms of margin.
So that's the reason within the line, even we'll do the similar level of business, as we are slightly business. There is a possibility for enhancing those value for the shareholder, unless the reason we're able to maintain this margin.
Okay. and sir, structurally, how should we think about margins and growth for SBI Life from FY '25 perspective, which are the product segments that would kind of see growth and particularly whether the nonpar segment would start contributing to growth again in FY '25, how do you see the product mix kind of playing out in FY '25? I understand, generally, you all say that it depends upon what customer demands. But still, ULIP has been picking up momentum, whether that momentum should sustain? Or how should we think about product mix and profitability for FY '25?
If you look at the product mix, and you yourself said that ULIP was flavor of the season last year, which you very well understand was coming from the very good performance of the stock market. So the equity market performance reflected into the increased demand for ULIP products.
Going forward, while we continue to offer all kind of products to all segments of customers, and it all depends on the customer's choice. Having said that, we will definitely like to grow our production in nonpar business also in the coming year for a healthier product mix.
And that should reflect -- ideally, if that translates, that should reflect into better margins.
Yes, definitely, that will affect our margins and that effect will be for the positive, I must say.
Okay. And sir, could you give some granularity on the individual annuity, which has been growing very strongly for you? And how does the annuity is kind of impact of VNB margins?
So on the growth, I know this retired people is the fastest-growing segment of Indian population. And the NPA scheme is also giving good feed to the annuity business. So in terms of volume growth, we expect annuity to be a long-term growth story in India. Prithesh, anything on margin.
I think this annuity is a very profitable business for us. And it is helping us to enhance the margin for the company. So we try to reprice actively, try to get the business at a cost, which is the reflecting to the investment return and margin enhancing.
Okay. Would the profitability be higher than the company level?
We don't disclose, but the moment I'm saying that it is helping us enhancing the margin is giving this rate as well.
Can I squeeze in one last question. The private players -- all the other private players as well, are now looking for more granular growth where in they would be entering Tier 2, Tier 3 cities, branch expansions. SBI Life, I think, has a better presence in those cities and geographies. Would you see increased competitive pressure with respect to commission payouts and regulated and also some pressure on margins because of the kind of competition that could come in. And -- so yes, your thoughts on competition increasing in Tier 2, Tier 3.
So our presence, SBI Life's presence through SBI branches as well as our agency network has already been strong in not only Tier 2, Tier 3 cities, but also in the rural areas. So -- and even now, there exists a lot of scope. Having said that, we also say that we don't play the commission game to increase the top line, and we will, going forward, also stick to that. We will meet the customers' expectation. We'll provide them better experience, and that will drive our business in the coming year also.
[Operator Instructions] The next question is from the line of Sanketh Godha from Avendus Spark.
Sir, my -- actually, the biggest question what I have is that in the current quarter, your banca channel seems to have been muted -- very muted actually because you don't have a base problem, what other product companies had. And the growth has been pretty weak in the banca channel low single digits. So just wanted to understand what led to that muted trend in the banca channel growth, both in SBI and other banca relationship?
And I think one of the participants asked that question, why March suddenly fell off the cliff when Jan and Feb were good. So I just wanted to understand how do we read these numbers? And how you expect banca to do going ahead in that sense. That's my first question. Maybe after you answer that, I might squeeze in one more.
So if you have been following the company, you will be aware that the banca channel, the -- over the 4 quarters, December quarter is always the best, and that was true this year also. Last year also, the banca channel after December performance, this is the seasonality of the company and the banca channel, which reflected in this month also.
As far as March month is concerned, the industry figure, if you consider then our performance vis-a-vis industry has been at satisfactory level. The industry has gone muted in the month of March.
We understand that point, but other players had the problem of high ticket policies of a bigger base. We did not have that problem, but still the growth was pretty -- I mean honestly, no one in the street would have expected a negative growth in the month of March as realized. So just wanted to read that in conjunction with the lower banca growth. So anything to read there that SBI intentionally slowed down or some diktat came from some which led to that muted growth is the whole point, which I want to conclude.
Not -- nothing like SBI slowing down or anything. Month-on-month number, I think the quarter number, if you compare, it will be better. We had a 6% growth over the quarter over last year. So there is nothing like that SBI is slowing down or something, but we'll continue to -- SBI is our parent and we'll continue to have strong relationship with that banca channel.
Okay, sir. Fine. I mean, because the reason I'm asking is that others, which is nothing but your other PSU bank relationships, that has been also muted at 8 percentage for the quarter year-on-year means that actually do sequentially very well. So again -- and sorry for hopping that point, whether banca has some kind of a stress, especially PSU Bank from a growth point of view.
No, banca is a very strong channel, and we should not read too much about 1 quarter's performance. It's a long history.
Okay. And you're confident of the next quarter growth will be more than 15 percentage for -- next year growth will be more than 15 percentage? Or do you still want to maintain that guidance of 20% growth?
So as of now, we are not putting any number for the current quarter growth, but our long-term growth targets and our CAGR, we will definitely like to maintain.
Okay, sir. One more question just on the protection business. See, your individual protection was muted for the entire year. Credit Life was also muted. Individual protection declined 5 percentage, Credit Life just grew by single-digit 9 percentage, but large part of the growth came from GTI, which grew 67 percentage. So just wanted to understand whether this mix or color will change next quarter -- next year, I mean to say? Or you see on a bigger base, individual protection is struggling to grow.
So individual protection is one line where we will continue to remain focused and we want to increase that business. The lower portion in the -- proportion in the last year, maybe a reflection of the customer's choice for the ULIP during the year as other analysts have also pointed out. So I would like to clarify that protection remains our focus area. And we are also going to introduce some more products in this year for growing the individual protection business.
So, Abhijit, you are confident that the INR 9,500 crores will be still repeat next year with the 67% growth?
No. The overall protection is INR 2,099 crores, Sanketh?
No. I'm referring to only GTI, which you said is INR 9,000 -- INR 950 crores for FY '24. That number, which is 67% growth year-on-year, you are confident that number of INR 950 crores will sustain going ahead too?
Sanketh, we are focusing on, as Abhijit said, for the overall growth of each segment within the protection, so it starts with individual protection. And Credit Life and GTI both, it comes as per the planned numbers. And we expect that we will try to improve upon those numbers. But GTI, as you know, this is based on some specific transactions. And it depends on the geography to geography. So we will be focusing on overall growth. As Abhijit said, we have already launched 2 products during this quarter. and we expect that the individual protection will grow in a better proposition than the group.
[Operator Instructions] The next question is from the line of Mahek from Emkay Global.
Congratulations on the good set of numbers. I have 2 questions. One is, what would be the reason for a negative INR 285 crores of rewards in the quarter 4 results? And secondly, if I see that 37th month persistency, it is at 71.3%, which has seen a drop in this year. So I wanted to move the reason for the drop. That's all.
So there is this cohort of the COVID period. Last year, if you have noticed, if you remember the number, the drop was in 25th month and that COVID cohort has moved to 37th month, and we have seen some fallout there. But there is nothing much to read. We have other persistency in all cohorts, 13th month, 25th month, 48th -- 49th month and 61st month, everywhere it has increased. So that 37th month is one exception related to the COVID cohort. And you will like to answer about [indiscernible]?
Yes. So as you know, we have also communicated previously that we appropriately made some provisions as far as the discussions going on with our respective banca partners. So which has -- actually, we've seen that as per our estimates, which we have designed or defined, we have achieved. So then the remaining we have reversed that. So this year, we will again see how it will step up. And accordingly, if it is required, then we will provide it.
Our next question is from the line of Supratim Datta from AMBIT Capital.
So firstly, I wanted to understand on the group savings side, there has been a significant jump this year. Just wanted to understand what is driving that. And the second question was on SBI. I know you have answered this before, but I just wanted to understand that we have seen significant productivity gains there at a branch level. Now that seems to be plateauing.
So would it be fair to assume that now further penetration within the branches could become more limited and you should be growing more in line with the bank as compared to ahead of the bank? Is that a correct assumption to make? Those are my 2 questions.
Look, at the branch penetration in SBI, our penetration in the overall customer base of SBI is only around 2%. And if you see the insurable kind of people with more than, say, 10,000 balance, there also, our penetration is between 3.5% to 4%. So that leaves us still a very, very large population of customers of 96%. So we -- you cannot say that it is plateauing. We are making cautious effort to improve insurance penetration in the entire population. And there is our 96% kind of cohort where we have ample scope to improve the productivity further.
On the part of group savings, as you know, these are all lumpy businesses. So depending upon the corporate's requirement we get across the year and as principally, we have been restricting our this number between around 18% to 20% of my total NBP, so which I think we are under very much control. So we will look into on year-on basis how this business will flow.
Got it. And sir, just one follow-up to that penetration question. Just wanted to understand, do you have any idea about how many of these insurable customers may have an insurance policy with some company already? And how many would not have any insurance policy? Do you have any data on that?
I don't think we have that kind of information available with us.
The next question is from the line of Nidhesh Jain from Investec Capital.
Two questions. Firstly, what all is constituted in other channels that we disclosed in Bancassure and I think only SBI Bank is [indiscernible] but all channels are included. And secondly, if you can give the breakup of protection -- group protection APE between group protect between GTI and Credit Life for FY '24 and FY '23.
See, other channel consists of my all banker relationships, excluding SBI and corporate agents, brokers, and the other online channels also and the bifurcation of the group protection, the difference is around 55% of the total protection is coming from this Credit Life and GTI.
Yes. Between GTI and Credit Life what will be the number? What is the contribution from Credit Life and GTI in the [indiscernible] individually.
So for GTI, it will be INR 930 crores. And for Credit Life, it will be INR 226 crores.
So these are all APE?
APE.
The next question is from the line of Dipanjan Ghosh from Citi.
So 2, 3 questions from my side. First, a data-keeping question. If you can split your expected return on the existing business and your EV work between the unwinding at the reference rate and unwinding on real-world excess returns. I assume you used to report it historically.
Second, on these other channels, which has been the non-SBI non-agency channel, which has been reporting quite a strong growth. I just wanted to get some sense of how do you think of the payout shaping up at these counters once you start expanding at a very fast pace at some of these counters.
And lastly, on the margin front, are you -- I mean, let's say, next year, when ULIPs, for example, let's say, we do compress, do you see competitive pressure rising in some of the other channels in terms of the pricing pressure that maybe your competitors are willing to offer. So is there a risk to your product level margins? So those were my 3 questions.
Prithesh?
So this EV basically [indiscernible] we don't have readily available this number. So we need to reflect that. I think to be fair, comparable to the market we have that. I think is the RFR what are your yields coming from and then expected? If you look at the total basis, the term is more or less similar as last year. So it is coming on that perspective.
And on the margin perspective, I don't think much pressure will come on the anyone launching the product at all. We try to be reviewing and actively repricing our products. So our endeavor is to be that we keep mentioning that to -- either to maintain the margin or try to enhance those margins. So we don't see any states coming on those products level margin.
And on the partners, even this year, we have some agreements with our partners, for which we had made provision. So next year also, we will have some parameter-based numbers. So we don't see any significant pressure coming from that side.
Sir, just one follow-up on the first question. Will it be safe to assume that your returns on the -- excess returns -- I mean, the real world excess returns, the assumptions have not changed meaningfully this year. Would it be a safe assumption to make?
Yes. It is been saying that it's not changed much because as you mentioned the expected return and if you look into your blended return that you expected, depending on your asset mix for existing portfolio and what do you expect in the future? So our approach is unchanged except might be some impact might have on account of the change in yield curve that accounted for the new investments. Otherwise, it's fairly safe. You can assume that [indiscernible].
The next question is from the line of Neeraj Toshniwal from UBS India.
Wanted to understand, again, on the product level margin, are we seeing improvement in any of the [indiscernible] so we have managed to deliver a decent sale. And would this mean that this will become base margin going ahead, you can see further improvement with the mix improving in FY '25?
I think, yes, there is an improvement in the margin within the line of business. That's also helping us both on the -- even the nonpar production side, even that we mentioned that we launched protection products where margin is slightly higher than what it used to be earlier. So you -- and we continue reviewing that. So we'll see the enhancement coming from. And if you summarize that if you're able to get the better product mix from the current levels that we are aiming for, I think there will be upside from the current month level rather than any downside.
So other 2 products which you talked about, which you have launched in this quarter, which means April running quarterly are basically focusing on the pure protection plan [indiscernible] if I get it correct.
No, this is a 2 plan that we have launched in Jan. It is mostly on the TROP for the higher segment level with 2,500,000 and above. And we are in the process of reviewing this and coming with a pure protection product as well. As our MD also mentioned that objective is to continue to focus on protection. So we will be continuing reviewing the portfolio and coming out of other products, 2 or 3 products are already in pipeline in the protection side.
Our next question is from the line of Anurag Mantry from Oxbow.
Just one question from my side. So there was total number of policies, the individual number of policies in FY '24 based on the IRDAI data has grown only 3% this year. This used to be like mid double digit last 2 years. So anything specific to understand from this?
See, overall, we have been growing in a better shape as far as the number of policies are concerned during the last few years. This year, our improvement for the ticket size has shown growth over the number of policies. And we have anticipated a better number in our nonpar portfolio, which is consisting of both protection and nonpar guaranteed savings which has not come up as you have seen from the numbers. But we expect that this will correct in the coming years because as already mentioned, we are focusing on the product mix, which will go towards non-ULIP -- so the number of policies will also enhance in the coming years.
The next question is from the line of Aditi Joshi from JPMorgan.
Just my first question is on the economic assumption change. So when I compare this economic assumption change, the impact of this in embedded value movement versus the NBV movement, the economic assumption is positive for EV whereas negative for VoNB. So can you please help experience this difference.
And just a related one that before you change your assumptions, how many years of experience you observed as in the last 2 to 3 years or 5 years before you think that it's time to make the changes in the assumptions?
And my second question is related to the growth differential between Tier 2, Tier 3 and Tier 1 cities, if you are able to share some growth numbers as in where the growth is higher in NBV. Is it higher in Tier 1 as compared to Tier 2 or Tier 3 or vice versa? Yes, that's all.
Prithesh, can you respond to the first part.
Yes. So I responded to the question on the growth perspective. When you set the assumptions, we do look into the historic experience, we look into that trend. And in terms of the trend, we look into the 5-year trend and 3-year trend? And objective is to look into what is the emerging trend. And all our assumption reflecting to the emerging trend to reflect the demographics assumption recommendation.
Other question, you are looking for the -- I think, economic -- impact of the economic assumption change. So when you look into this impact, when you go to the EV, it is a reflect on existing book and that's changed from the point to the point. So if you look at the March changes, 31 March 2023 to the -- So when you look to the VoNB perspective, is the average, and that's reflected the new business composition. And as you know that -- also indicates the interest rate moment will have a different impact as unit-linked business and non-linked business. That's the reason we see slight variation coming from that prospect.
In terms of growth, it is more not Tier 1, Tier 3. It is more state and other customer segment growth, which has varied. We've not seen any significant difference between growth of Tier 3 times compared to Tier 1 terms. There is no pattern that we can see there.
Okay. Just one follow-up on the experience. I think I remember just one of your peers, they observed the last 2 years' experience before making any changes to the assumptions. So is it last 2 years experience for you as well? Or you wait for more years before changing any assumptions?
So we do take some longer period to ensure that our experience that we are going to use are assumptions safely is the credible enough. Now credible enough will also depend on the exposure of those lines of business, as we said that. But our view is not to make year-on-year changes. Our view is to make an assumption, which is sustainable for a longer period of time, and to some extent is a [indiscernible].
And second point, just to add to your question on this. When you look at the economic assumptions, EV and other. Other part is if you read this chart, the economic assumptions of EV is not only economic assumption, it's also in [indiscernible] of the economic variance and most of the things are coming on account of economic variance. That you expect it will return in much more than what you expected in the yield curve.
Our next question is from the line of Anirudh Shetty from Solidarity Advisors Private Limited.
So my first question is around the GTI business. You shared the API figure for FY '24, could you share for the FY '23 as well?
So it is around INR 600 crores.
Got it. And sir, this business, while they're calculating our VNB for this, do we assume it to be a yearly sort of business? Or do we also make an assumption that the business could get renewed and so we kind of take it on a more multiyear type of recognition?
We use -- because this is a yearly renewal business, and it's a very lumpy business. This year, it is renewed, next year might be [indiscernible] progressing. And particularly, as a company, we try to acquire or renew the business on a profitable things. So we always [indiscernible].
And sir, on the individual protection business, you explained some challenges there this year because of ULIP doing well. But aren't the products serving very, very different needs, so was the challenge more from the customer demand side or was it more from the push side -- from the distribution side where in they prioritized pushing ULIP?
So there is no change from the push side. We want to offer all our products to all our customers and we provide all solutions for every life stage cycle of the customer. It is customers' choice. And as I told earlier also in response to some other question, this year, the flavor was ULIP because of excellent performance of the stock market.
So people preferred and were attracted to the equity returns. The kitty of investable surplus with the people is same. So if they are preferring ULIP, obviously, the other line of business, the share goes down. But from the company side, our focus is on all the products and we offer all the products that lay out in front of the customers.
Got it. And just one final question is when you think about the opportunity within. You had mentioned 2% penetration. Is that just for insurance or for all our savings products put together and you had also mentioned more -- the target customer, someone with -- correct me if I'm wrong, but more than INR 10,000 savings balance. So I just want to understand that how did you -- how have we arrived at this INR 10,000 saving balances a potential customer?
So that basically is SBI's internal data, and they run internal data analytics. That is what they have informed us. We don't have that customer list with us. That is the data analytics that SBI runs. And this 2% is for all the products, not only the production product, for all products that we offer through SBI branches.
The next question is from the line of Punit Bahlani from Macquarie Capital.
Just on an APE growth basis. Your peers have said that they are expecting APE growth in line with industry level. On that what would be your expectation sir? Will be -- I know you don't want to give an explicit guidance, but will be -- will we be expecting higher than industry growth or in the high teens or what are your comments?
See, if I understand clearly, you're talking about the APE growth vis-a-vis the peers comment on that subject, correct?
Right, right.
See, if you have seen our trend in the past and current year also, we have been better off as compared to the industry within the industry also among the private players. And we will try to maintain that position going forward. And as we have mentioned, the growth trajectory will be similar what we have been seeing in this year and we'll continue to focus on the leadership as far as the private industry is concerned.
Got it. And sir, just confirming one thing on the margins front, you highlighted that going forward by -- driven by an improvement in the protection mix you do expect further levers for margin expansion, right?
There is a probability because it depends on the product mix. If this switch will happen from ULIP to non-ULIP, so expectation is that if it goes as per the plan, then there will be a positive towards the margin.
The next question is from the line of Roshan Chutkey from ICICI Prudential.
Just wanted to understand from a regulatory standpoint, what do you worry now? What are you -- how should one think about it?
I think worry is the wrong word. Our regulator -- the sector regulator is very active and he is taking -- the regulator is taking all the right steps for improving the insurance penetration overall some issue, taking care of long-term, short-term customers, everybody. So we don't feel any challenge. The regulator is working for the customer satisfaction and the company's policy fully aligns with the regulator's policy.
Ladies and gentlemen, we would take that as our last question for today. I would now like to hand the conference over to Mr. Amit Jhingran for closing comments.
So thank you very much, everybody, who was here, and we had very fruitful discussions and the insights into the industry. I thank you again for all the time and all the queries. I hope we have provided you with satisfactory answers. If you need any clarification, you can reach to our Investor Relations Department, and we will be happy to satisfy any other queries regarding it. Thank you. Good bless you all.
Thank you, members of the management. On behalf of SBI Life Insurance Company, that concludes this conference. Thank you for joining us. You may now disconnect your lines.