Radico Khaitan Ltd
NSE:RADICO

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Radico Khaitan Ltd
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Price: 2 249.1499 INR -0.37%
Market Cap: 300.9B INR
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Earnings Call Analysis

Q1-2025 Analysis
Radico Khaitan Ltd

Investor Insights on Radico Khaitan's Q1 FY25 Performance

Radico Khaitan began FY25 on a strong note despite external challenges like food grain inflation and volatile commodity prices. The company saw a 14% increase in the Prestige & Above category volume, coupled with a 19% rise in value terms. Launches included Rampur Asava, Sangam World Malt, and Jaisalmer Gold Edition. Gross margins were slightly impacted, down to 41.5% from 43.6% in the same quarter last year. The company aims to continue focusing on premiumization and expects margins to stabilize, targeting to be almost debt-free by FY26. Magic Moments Vodka maintained its upward trend, selling 1.9 million cases.

Strong Start with Premium Growth

In the first quarter of fiscal year 2025, Radico Khaitan reported a solid performance despite external challenges, achieving a 14% year-on-year growth in its Prestige & Above (P&A) category. This segment now represents 43.4% of the company's IMFL (Indian Made Foreign Liquor) volume, compared to 36.5% a year earlier, indicating a successful shift towards premiumization. The total IMFL volume showed a slight decline of 4% overall, primarily due to strategic rationalization and state-specific excise issues.

Record Launches and Innovations

The company has recently introduced several luxurious products: Rampur Asava, Sangam World Malt, and Jaisalmer Gold Edition. Rampur Asava, an exclusive single malt priced at INR 10,000, has been well received, already available in seven states. This premium strategy, which also includes lower-priced offerings such as Sangam World Malt (INR 4,000 to INR 7,500), aligns with the company's focus on catering to affluent consumers.

Managing Pricing and Margins Amid Inflation

Radico's gross margin experienced a decline to 41.5%, down from 43.6% year-on-year, largely due to food grain inflation pressuring input costs by approximately 335 basis points. However, the management managed to stabilize the margin quarter-on-quarter, capitalizing on strategic price increases leading to a 170 basis points rise in IMFL sales value. They anticipate further pricing nuances, with guidance indicating an annually expected increase in pricing between 150 to 170 basis points.

Debt Management and Future Commitments

The company is focusing on enhancing cash flow and efficient working capital management to reduce debt, aiming to become nearly debt-free by fiscal year 2026. Current debt has risen due to inventory buildup and receivables, but management is optimistic about future reductions and returning cash to shareholders post-2026.

Addressing External Obstacles

Despite facing challenges such as delayed state excise policies during elections that potentially impacted industry volume by an estimated 3-4%, Radico's leadership remains forward-looking. They are confident that the worst of food grain inflation is behind them, predicting stabilization in input costs as the government manages its significant rice stocks effectively.

Outlook for Luxury Brands and Competitive Landscape

The company's strategic pivot towards luxury brands positions it well within the rapidly growing Indian alcohol sector. They see continued potential for the luxury segment, supported by an extensive distribution network and substantial marketing initiatives. Additionally, while competition in the P&A sector is increasing, Radico believes that it can maintain its leadership through innovative marketing and product quality.

CapEx and Production Efficiency

Radico has completed significant CapEx for backward integration, which is viewed as a long-term strategy for securing production inputs for its brands. The focus will shift towards maintaining CapEx between INR 70-90 crores annually, with anticipated improvement in production efficiency expected to bolster profitability.

Earnings Call Transcript

Earnings Call Transcript
2025-Q1

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Operator

Ladies and gentlemen, good day, and welcome to Radico Khaitan Q1 FY '25 Earnings Conference Call hosted by Dolat Capital.

[Operator Instructions] Please note that this conference is being recorded.

I now hand the conference over to Mr. Himanshu Shah from Dolat Capital. Thank you, and over to you, sir.

H
Himanshu Shah
analyst

Thank you, Yusuf. Good afternoon, everyone. At this moment, we would like to thank Radico Khaitan's management team for providing Dolat Capital with the opportunity to host the Q1 FY '25 Earnings Call.

We have with us the senior leadership team from Radico Khaitan. Mr. Abhishek Khaitan, MD and CEO; Mr. Amar Sinha, Chief Operating Officer; Mr. Dilip Banthiya, Chief Financial Officer; and Mr. Sanjeev Banga, President, International Business; I will now hand over the call to Mr. Abhishek Khaitan for his opening remarks. Over to you, sir.

A
Abhishek Khaitan
executive

Thank you, Himanshu. Good afternoon, ladies and gentlemen. Thank you for joining us on our Q1 FY '25 results conference call. The fiscal year started on a positive note as we continue to deliver on our strategic road map. During Q1 FY '25, we achieved strong premium volume growth despite a challenging operating environment.

External factors such as lower consumption growth concerns about ongoing food grain inflation and volatile commodity prices did not deter us from delivering robust operating performance. Our commitment remains to a focused portfolio of premium brands driven by consumer aspiration. This is reflected in the strong Prestige & Above category volume growth of 14% year-on-year. P&A value growth was 19% during the same period.

During the quarter, we launched Rampur Asava, Sangam World Malt and Jaisalmer Gold Edition in India, enhancing the experience for connoisseurs of luxury brands. We will expand the distribution of these brands throughout the year, including the canteen store department. Rampur Asava, Single Malt is matured in American Bourbon barrels and then meticulously finish in Indian red wine casks which is the first time in the Single Malt history. Price starting at INR 10,000 a bottle. It is currently available in 7 states. Sangam World Malt Whiskey was launched in the international market last year. After its success in the global market and duty-free retail channels, we have launched it in India in Q1.

Sangam is derived from the Hindi word meaning "confluence," which symbolises the seamless blend of Eastern tradition and Western whiskey-making expertise. Our master blender traveled across the world to source premium malts from Europe and the new world to make this meticulous fusion. It will be priced between INR 4,000 to INR 7,500 a bottle depending on the state of launch. Currently, Sangam is available in 4 states.

Jaisalmer Gin currently holds a 50% market share in the luxury gin space in India. Building upon its success, we proudly launched a Gold Edition in India recently. This addition distinguishes itself with the inclusion of saffron, which is the world's most expensive spice. Of the total 18 botanicals used in this gin, 14 are sourced from the four corners of India. It will be priced between INR 4,000 to INR 7,000 a bottle and presently it is available in 3 states. We are very proud and honored to be associated with the inaugural India house at the Paris 2024 Olympics, which has become a significant attraction for sports fans.

We have been chosen as an exclusive alcoholic beverage partner. With this alliance, we aim to showcase the richness, culture and legacy of our nation and take India to the world. Magic Moments Vodka continued its growth momentum and recorded 1.9 million cases sales in Q1 FY '25 and cross sales value of INR 300 crores for the current quarter. Today, it is the sixth largest Vodka brand globally. We are recently partnered with Saregama, India's leading music label to launch and innovative new music series titled, Magic Moments, music studio, comprising a total of 10 episodes, the series will be released weekly on Saregama music Youtube channel.

This platform will allow emerging artist to perform alongside renowned musician such Shaan, Kumar Sanu, Sophie Choudry, Nikhita Gandhi, et cetera.

Moving forward, we will invest in strengthening our brand portfolio through targeted marketing and the introduction of select new brands in the luxury and premium space. We remain confident in the medium-to long-term potential of the Indian IMFL sector with our strong luxury and premium brand execution expertise and extensive distribution network. Radico Khaitan is well positioned to capitalize on industry growth opportunities.

As the year progresses, we expect the broader raw material basket to remain stable. Coupled with ongoing premiumization, we anticipate staying on track with our margin expansion trajectory. I would now like to hand over the call to our CFO for a detailed operational and financial review. Thank you and over to you, Dilip.

D
Dilip Banthiya
executive

Thank you, Abhishek. Thank you, everyone, for joining us on this call today. During the first quarter of FY '25, we reported an IMFL volume of 7.07 million cases, representing a degrowth of 4% on year-on-year basis.

Prestige & Above category volume grew by 14.3%. In value terms, the Prestige & Above category raised at 19.1% growth. Prestige & Above category accounts for 43.4% of IMFL volume compared to 36.5% in quarter 1 of FY '24. A percentage of P&A is higher due to the significant degrowth in the regular category. Improvement in IMFL realization is due to the combination of price increases and continued premiumization.

Regular category volumes are impacted due to ongoing strategic rationalization of portfolio and certain state specific excise policy related issues. Gross margin during the quarter was 41.5% compared to 43.6% in quarter 1 of FY '24 and 41% in quarter 4 of FY '24.

Gross margin was impacted on year-on-year basis due to the significant foodgrain inflation. Grain price and inflation had a negative impact of 335 basis points on a year-on-year basis on gross margin. On quarter-on-quarter basis, we have been able to sustain gross margin due to the ongoing premiumization and price increase in the IMFL business. On Y-o-Y basis, there was 170 basis points impact due to price increase in Q1 of FY '25 on our IMFL sales value.

On quarter-on-quarter basis, impact of price increases was 55 basis points. Although prices of certain packing material have softened recently, we cautiously monitor the trend of grain and ENA where volatility persists. We expect glass prices to see some moderation from Q2 onwards. Increase in net debt over March '24 is primarily due to the cyclical building up of inventory at the plant and higher receivables in certain states.

Going forward, our focus will be on improving our profitability along with the cashflow generation and more efficient working capital management, resulting in debt reduction.

We restate our commitment to be almost debt-free by FY '26. And thereafter focus on returning cash to the shareholders. With this, we will now open the line for Q&A. Thank you.

Operator

[Operator Instructions]

First question is from the line of Abhijeet Kundu from Antique Stockbroking.

A
Abhijeet Kundu
analyst

And congratulations on a great set of numbers. Primarily our P&A has been growing extremely strong. My question was on the ad expenses, selling and distribution expenses, which has declined by about 8% during the quarter, which has in a way helped to aid your margins. What has been the thought process behind this? This would be a quarterly phenomenon because one of your other competitors also have spend less on ad spends during the quarter 2 and which has aid into our margins. So how should we think about it? What has it happened during the quarter? My first question was on that.

D
Dilip Banthiya
executive

So I'll tell you what. First of all, the ad spend that we have always guided would be in the area of 7% to 8% annually. The first quarter this year is an aberration. One, primarily because the first quarter industry growth has been muted. There were various delays of excise policies and buying and stock sales were also low because of policy delays. So elections are also there. So we try and rationalize the expenses based on the volumes. But this will catch up in the quarters following next the first.

A
Abhijeet Kundu
analyst

Understood. Sir, other thing was on the popular regular category. When do you see one part has been because of your own strategic intent that you have -- there has been a moderation in the popular segment. But other than that when do you see things improving in this segment because still it is a sizable part of our portfolio in terms of volume?

D
Dilip Banthiya
executive

So regular, as we have guided earlier also because we rationalized certain in certain states because of the low contribution and because of the input cost increase. Secondly, in this quarter, particularly, there has been, as Amar just mentioned, there has been delay in some state excise where there were elections. And in Telangana also, the pipeline inventory and the debt receivable and checked. However, we see that we will be on a muted growth. And overall, we guided that 4% to 5% growth, which we aspire from the regular categories.

A
Abhijeet Kundu
analyst

Okay. And in Telengana, what is the status of the receivables now? Has it -- I mean, have they played major part of it or good part of it is still remaining? What is status because that also impacts volumes, right?

D
Dilip Banthiya
executive

See, you are right. The payments in Telangana are coming on a lower pace. But payments are coming, that's most important. The government agrees that payments will be released to also build up their margins and their stock supply. So I think we have been getting payments on frequent -- on a very frequent basis.

And accordingly, we are supplying based on payments. This trend is likely to continue for some time. Industry also is represented to the government on these aspects and there is a regular interaction between the industry and the government. And I think there will be improvement in future.

Operator

Next question is from the line of Harit Kapoor from Investec.

H
Harit Kapoor
analyst

Congrats on good results. I just had two or three questions. One was already external issues with elections, certain state issues, delay in excise policy. In your best estimate, what would be the content of volume that you were industry lost on account of this -- on account of these fluctuations in the quarter. Just trying to understand what could have been steady state growth I know and some of these things not happened?

D
Dilip Banthiya
executive

Yes. I think it would be -- it is just an estimate, but I think it should be close to about 3% to 4%.

H
Harit Kapoor
analyst

Okay. Okay. Got it. The second thing was on pricing. You mentioned 175 basis points on pricing on a Y-o-Y basis. Given that the policy this time a bit later in the year, later during the quarter also because of the elections, do you expect the 175 bps to be higher as the quarter progress or to be in the same 1.5% to 2% kind of range for the year in your opinion?

D
Dilip Banthiya
executive

So on quarter-on-quarter basis, I said sequentially it was 55% but the impact of the price increase on annual basis. Y-o-Y basis on 170 basis points. And we expect the price increase for the whole year to remain between 150 basis points to 170 basis points.

H
Harit Kapoor
analyst

Got it. Any more states left for pricing in this year? Or do you think that's largely done with most of the policies through now?

D
Dilip Banthiya
executive

Some are considering it and you will come to know soon. There are some certain big states which are going to get. Yes, we are hoping it will happen sooner than later.

H
Harit Kapoor
analyst

Got it. Got it. And lastly, on the CapEx side, obviously, the large CapEx is now done with. But if you could just give us a sense of now what the steady state from this year onwards? How are you looking at CapEx?

D
Dilip Banthiya
executive

So after the major CapEx or maintenance CapEx and some CapEx from the brand listing will be ranging between INR 70 to INR 80 crores annually.

H
Harit Kapoor
analyst

Which will be reflected in this year as well, right? That '25 should be...

D
Dilip Banthiya
executive

This year, there will be left out CapEx of the major project, which will be INR 80 crores to INR 90 crores and then maintenance CapEx of INR 60 crores to INR 70 crores.

H
Harit Kapoor
analyst

So INR 150 crores this year and then it goes to INR 70 crores, INR 80 crores something around...

D
Dilip Banthiya
executive

Yes, then it will be INR 60 crores to INR 70 crores approximately.

Operator

Next question is from the line of Vishal Gutka from HDFC Securities.

V
Vishal Gutka
analyst

Congrats on a good set of numbers. Three questions from my side. First is on there was a news article stating that in the restricting surrogate advertising for liquor brand. So in case you heard from industry Board, if you can elaborate more on this because since we are creating a lot of new brands, how it should impact us? That is my first question.

A
Abhishek Khaitan
executive

See, it's like this, that, first of all, we must state that the government has not said that you cannot advertise. Actually, we are talking about advertisement of surrogate brands, which the objective is to prevent misleading act. However, the government is talking about brand extensions, which can be advertised with the same brand name. And you must have a revenue model for it, which is quite justified and logical. So as far as Radico is concerned, we feel that we will be -- we will respect the law of the land. We are geared up to follow the guidelines that we are being sensitized with and we'll follow that.

Secondly, we see this -- this will also result in companies that are figured and organized to adopt more innovative and creative marketing on the ground. So where the consumer actually interfaces and the results in impulsive buying, we will be able to showcase some of our brands more creatively and I think it's fine with us. It will not impact us negatively. We will be able to handle it proactively.

V
Vishal Gutka
analyst

Got it. Question on non-IMFL. So in the last call, you highlighted that annual fee will be around INR 15 million to INR 15.5 million in FY '25. Going forward in the coming years because we'll be capital using this -- the product coming out from here. So how we see sales in the coming years '26, '27 for non-IMFL segment?

A
Abhishek Khaitan
executive

So the non-IMFL segment is basically, we are utilizing our Sitapur Greenfield Facility now for 90% and all that. So the non-IMFL segment growth, which has been there because of the growth effect and all that. And from Q3 onwards, that growth will be in line with the industry. And where we see because of the base effect going out [indiscernible] 6% to 7% growth and otherwise in the alcohol. So it will be in the range of 10%, 15%. Right now, it is 50%-50% because of the base impact.

V
Vishal Gutka
analyst

10%, 15% growth will be there in the '26, '27 you're highlighting?

A
Abhishek Khaitan
executive

'26, '27.

V
Vishal Gutka
analyst

Yes on non-IMFL segment.

A
Abhishek Khaitan
executive

See, I'll tell you what the state policy actually states that there should be a 7% to 8% growth in the lower segment. And I think we will grow in line with the excise policy structure, which is about 7% to 8%.

V
Vishal Gutka
analyst

Sir, last question is on -- I think a lot of states have come out with budget -- states budget during this -- during the quarter maybe 2Q. So any of the state you see drastic increase in taxation in any specific state and what is the action plan you are taking, where your are allowed to take price increase and certain things dependent upon the government. I just wanted your thoughts on this?

A
Abhishek Khaitan
executive

States are proactively looking at increasing the revenue and some of the states which has had [Technical Difficulty]. So I'll tell you what, there are certain states that are looking at price changes. And they're also considering simultaneously the request of the companies is to give them a price hike. So both will go hand in hand and there are some states which are in the northeastern states, some in West Bengal, which are likely to see this trend.

In fact, there are few other states, which are planning to rationalize the duty. So if that happens, it is very good for the industry. So I think if the governments are now quite proactive and they feel that if it's highly taxed, then it leads to less of sales, et cetera. So in fact, they are talking of duty rationalization in states, which is a very good sign for the industry.

V
Vishal Gutka
analyst

Sir, just last question on the margin trends. I think last call, you highlighted you're targeting mid-teen margins by end of FY '26. So that holds right 15%, 16% mined by FY '26 margins?

A
Abhishek Khaitan
executive

Yes.

V
Vishal Gutka
analyst

Got it. Got it. Great sir. Wishing all the best for future quarters.

Operator

Next question is from the line of Mr. Himanshu Shah from Dolat Capital.

H
Himanshu Shah
analyst

Just a couple of questions. One in past 2 quarters back, we had indicated that you will be looking for launching one more whiskey in the upper prestige segments. Are those plans still on? And by when do we expect to launch that particular whiskey?

A
Amar Sinha
executive

So first of all, Himanshu, as you are aware, we have launched four luxury products just in the last 30 days. And these products are what we are going to focus on in the near future. However, the new products that we have spoken about in the past are also on the growing board. And sooner than later and when the time is appropriate, you will get to hear from us on them.

H
Himanshu Shah
analyst

Okay, sure. That's very, very helpful. And that should largely fill the gap in the portfolio or we would have any further gaps in the portfolio from a positioning perspective, especially in the whiskey segment?

A
Abhishek Khaitan
executive

Yes. So Himanshu, first of all, that will fill the current gap that there is. But if you look at the trend of Radico, now we have started creating segments by launching products in the luxury segment. So we are the ones who are creating gaps for others. And there's a small one, which we will -- which we are talking about, which we will fill up in the times ahead.

H
Himanshu Shah
analyst

That's very helpful. Secondly, sir, are we seeing any increased competitive intensity from regional or national players in the P&A segment and then even in the luxury segment because we are seeing a lot of new brands coming up in this space. So that creating any kind of headwinds or that should be careful of?

A
Abhishek Khaitan
executive

See, I'll tell you there are two situations. One, regional players are introducing new brands in P&A and below, actually, not in P&A. P&A upwards only organized companies are creating brands and we are ahead of others. As far as others creating -- the regional players creating brands in the luxury segment is concerned. It's today non -- it's a nonissue right now. And we are not too worried about it.

H
Himanshu Shah
analyst

Okay, sure. And last question, just on raw material basket. Dilip sir, you had already provided color but some more granular color, if you can provide maybe on broken rice because that has seen significant inflation. And now the elections are over, I think the FCI is also sitting with significant rice. So are we envisaging any kind of softening taking place? And why hasn't taken place till now in the broken rice prices?

D
Dilip Banthiya
executive

So actually, Himanshu, this prices, which had risen up to INR 28,000 or so the broken rice and all that have seen some softening in the April and middle of May. But after the government has taken one decision of increasing the MSP, again, the sentiment went toward the little price increase and all that. And since it is a non-season, government is also having stocks with FCI, which is much more than what they require even for distribution in PDI and all that. But still, the decision on FCI rice is awaiting. If there is some allocation for the ethanol in the FCI rice, I think sentiment will further come down. What we see with re-crop being strong and the monsoon in the country is good and all that. We still feel that these prices are the peak and what should be over, but let's hope we can't predict it.

H
Himanshu Shah
analyst

Okay. And sir, what would be the inflation in glass bottle prices on deflation, both on a Y-o-Y and Q-o-Q basis?

D
Dilip Banthiya
executive

Earlier last year, we have seen a steep inflation and it was the tune of something around INR 9,000 to INR 10,000 per tonne?

Right? And it was twice the increase has been there. But after that, the glass price and the other input cost price have also come down. So some softening from Q2 onwards, we can see in this.

H
Himanshu Shah
analyst

Okay. And what kind of softening, sir, we are looking at?

D
Dilip Banthiya
executive

Some corrections for me to speak is not this thing, but there's some corrections will take place in Q2 itself.

Operator

The next question is from the line of Prolin Nandu from Edelweiss Public Alternate.

P
Prolin Nandu
analyst

I'm sorry, I joined the call a bit late. But Abhishek ji, I have a slightly longer-term question, right? So we have come to an end to our very large CapEx plan of backward integration, both at Rampur and at Sitapur.

When we started this CapEx plan, you had a certain IRR for this project in mind. As we stand today, how different is that IRR expectation going ahead? On those projects that we have incurred CapEx for. And also, we had a number of around INR 180 crores to INR 200-odd crores of savings due to backward integration over the period of time, when do we think we'll be able to achieve that number?

D
Dilip Banthiya
executive

So when we envisage this project, it was for us a very, very strategic project. It was not for commodity. It was for our branded business. And since we are having a strong growth in our P&A category and the grain facilities and all that, we were almost at the neck for utilization and distributing to our tired units and all that.

So keeping in view last 10 years, we did not do any CapEx on distillation. And keeping in mind the growth story of India and Prestige & Above and specially the premium luxury and semi-luxury, we wanted our own alcohol to be there. So this was taken that time. So first of all, this is a long term for us, not for the IRR of the commodity, but for the strong backward integration for our main branded business.

Second point is that time, if we say that we thought that even in commodity since the time we fill up our own consumption and captive consumption by our brands in UPML and IMFL. We will [indiscernible] revenue and that will give us a IRR on 16% to 17% on capital. But right now, it is something around 7% to 8%.

I think these are aberrations in this thing, which has not been there for many -- past many years. But for some time, we have to live with it and when the situation again come back to normalcy, I think 12% to 15% kind of IRR for the fill-up arrangement of the community will be fine, but the major objective of the CapEx was to carry strongly our branded [indiscernible].

And as far as the other CapEx, which is also part of the large CapEx is the malt capacity increase. And there, it is very much our strategic this thing that we want to go strong on malt because of success of Rampur and seven expressions for Rampur. Globally, in India, we are also doing, last year also, we tripled our volume. And this year, again, we will see 25%, 30% jump in our last year volume on the Rampur this thing. So maturation capacity is also being increased that will give very strong bandwidth and bottom line to the company in the future. So malt maturation and malt production is another CapEx, which is for long-term growth strategy point of view.

P
Prolin Nandu
analyst

No, I appreciate that. I mean I understand that this was for long term in terms of sourcing our own ENA for our own P&A sales. But having said that, again, I mean I've been tracking this company for quite some time now. So this might sound as if these are repetitive questions. But if we look at some of the larger players who have a very large sharing P&A as well, they still depend on external ENA for their P&A alcohol as well. So is it something very specific to the kind of alcohol that we make kind of brands that we make, which has -- which requires a backward integration?

And I mean some of us not wanting that backward integration. Anything on that, sir?

D
Dilip Banthiya
executive

So first of all, yes, you are right. But the point is it makes a lot of strategic sense for us to create our own alcohol. And you see our market share on the wide spread, which is based mainly on account of the quality of alcohol, extra neutral alcohol, which we use and throughout the India, we use our own alcohol rather than taking from anybody else. And that is reflected in 60% plus market share in the whole vodka family, right, from INR 200, INR 300 vodka to INR 10,000 vodka, our market share is 60% and that reflects.

Again, we have been able to create a craft gin. One of the reason is, again, our own alcohol, which is very, very superior quality. Third thing is that as far as we, competition is concerned, competition is also shown their intent that they want an integrated backward facility, two of the large competition have already announced that. And looking into the government very aggressive plan on ethanol, biofuel and all that, everybody wants their raw material security.

And that is the last layer of INR 30 million and growing by 15% plus. We want our raw material security for the next 5 to 10 years.

Operator

We have our next follow-up question from the line of Abhijeet Kundu from Antique Stockbroking.

A
Abhijeet Kundu
analyst

Actually, this is a follow-up on one of the questions asked by one of the participants that when we look at your...

D
Dilip Banthiya
executive

Abhijeet your voice is very [indiscernible] near to the mic, I think you will be more clear...

A
Abhijeet Kundu
analyst

Can you hear me now?

D
Dilip Banthiya
executive

Yes, it is better.

A
Abhijeet Kundu
analyst

Yes. So when we -- so essentially, it is a follow-up of one of the questions asked earlier by one of the participants. When we look at your overall product portfolio, you have a very strong vodka portfolio, which spans across P&A and then the luxury segment as well. But in the whiskey segment, you have a very strong brand now in 8PM Black in the mid segment.

But then there is this upper prestige which you had alluded to last time that you would come out with a product. Upper prestige and up to INR 2000, just below Royal Ranthambore. That segment in whiskey is remaining and that has a good amount of volumes, we believe because their competitors, the largest competitor has a very significant chunk of its their volumes coming from upper prestige segment and which is -- and they are also very profitable.

So is the work on that because your word in the luxury segment has been really excellent. Now that you have the -- the experience of coming out with very strong brands in the luxury segment for you coming out with a high-quality upper prestige whiskey visit should not be a big task. So what's your thought process by when we can expect something in this segment was the INR 1,000 to INR 2,000 in Maharashtra, so to say, that is a segment which is hitting up amongst the competitors, the 2 bigger [ MNCs ].

A
Abhishek Khaitan
executive

You are absolutely right. Like if you see the history of Radico in the last 25 years, we will be the only company which has been able to launch 20 brands organically out of the 7 brands are millionaire.

So we have mapped out the entire industry. And as far as whiskey gold, 8PM Black is there, which we launched, which is doing very well.

Second, we also have the same one whiskey after us, which hopefully in the current year will become a million case brand. Then we attempted Royal Ranthambore, which is the first Indian whiskey at a scotch price and that brand also is growing by more than 50%. And I spend lot of traction. And in the luxury, Rampur is very well accepted with the consumer. And it's about INR 8,500 a bottle. Now we've launched Asava at INR 10,000. And as far as the segment, what you're talking, as Amar also had told earlier, we have all the products there on the drive boat. And at the right time, we'll get it to the market.

A
Abhijeet Kundu
analyst

Okay sir, understood. Time line per se you have right? Over 2 years whatever...

A
Abhishek Khaitan
executive

Right now after the success of Jaisalmer and Rampur, this is a quarter where Radico has launched four luxury brands at one time into the domestic market. So our focus would be to consolidate that and grow the distribution for Rampur Asava, Jaisalmer Gold, Sangam World Malt and [indiscernible]. So I think we need to be justice to the luxury at the moment.

A
Abhijeet Kundu
analyst

So just one thing. I mean, these are excellent products, but the volumes and the market for upward prestige to the gap between the upper prestige and the luxury but volume is also quite large. And the way the upgrades are happening and the premiumization are happening even in the middle to upper prestige is quite significant, that's why I had asked that this is a segment where a lot of profit can be made and a lot of profit pool and a lot of volume pool is also there?

A
Abhishek Khaitan
executive

And as I said, you are absolutely right. So a lot of -- it's on the drive board and at the right time, you'll know about the launch.

Operator

Next question is from the line of Kushagra Kejriwal, an Individual Investor.

K
Kushagra Kejriwal

Congratulations on the good set of numbers. So I had to just get an idea about [indiscernible] of food inflation, if it can affect the margins further.

D
Dilip Banthiya
executive

Foodgrain inflation for further margin, what do you want to understand?

A
Abhishek Khaitan
executive

I think the foodgrain inflation, I think the worst is over because already the rice price and also like the one of the question, like the government is sitting on a lot of stock of rice, which they had to dispose. So I think as far as the industry goes, I think we've seen the worst of the inflation. And I think now onwards, it will be [indiscernible].

Operator

As there are no further questions, I would now like to hand the conference over to the management for the closing comments.

D
Dilip Banthiya
executive

So moving forward, we will continue to deliver a strong Prestige & Above volume growth driven by our diverse brand portfolio. Secondly, we will further develop our luxury brand portfolio, which we see as a major contributor to our profitability.

Furthermore, we are focused on ensuring that our investment operates as efficiently as possible which will enable us to generate cash, repay debt and return cash to the shareholders. We look forward to interacting with you on our next earnings call. Meanwhile, if you have any query or follow-up questions, please feel free to write to us. Thank you.

Operator

Thank you. On behalf of Dolat Capital, that concludes this conference. Thank you all for joining us and you may now disconnect your lines.

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