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Pricol Ltd
NSE:PRICOLLTD

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Earnings Call Analysis

Q3-2024 Analysis
Pricol Ltd

Pricol Limited Reports Robust Q3 FY24 Growth

Pricol Limited celebrated a strong third quarter in FY '24 with significant accomplishments including prestigious awards from Daimler Truck and Tata Motors. The company's revenue increased by 21.61% compared to the same quarter last year, reaching INR 5,571.91 million. Over the nine months of FY '24, revenue growth was 17.86%, with total revenue hitting INR 16,419.57 million. EBITDA margins were steady at about 12.51% for Q3 and slightly higher at 12.55% over the nine months.

Overview of Pricol Limited's Financial Year 2024 Earnings Call

Pricol Limited held its FY '24 earnings conference call to discuss the company's performance, future prospects, and strategies. Company executives shared insights on their ongoing projects, including an anticipated e-cockpit launch with a major customer set for FY '26, while maintaining confidentiality due to nondisclosure agreements.

Product and Market Evolution

The company indicated a trend away from LCD displays to TFT, signifying an upgrade in technology and a move towards more advanced digital clusters. The historical shift from mechanical to digital electronic clusters since the BS-VI implementation in 2020 was highlighted as evidence of this ongoing evolution.

Revenue Mix and Segment Performance

An analysis of Pricol's revenue mix revealed the significance of the two-wheeler segment, which contributes two-thirds to the company's revenue. Commercial vehicles add another 15%, and personal passenger vehicles account for 5-7%, with the rest coming from tractors and off-highway vehicles.

Future Revenue Streams and Product Launches

New product launches in the domain of disc brakes and battery management systems, tailored for the evolving needs of 2-wheeler EV customers, are forecasted to begin in Q4 FY '25, with significant revenues expected in FY '26. Integration of the Sibros solution with telematics systems is also underway and expected to boost revenues within the same time frame.

Order Book and Growth Prospects

The company's order book remains strong, with executives expressing confidence in staying on track with projects and products. Despite recent market slowdowns in the EV sector due to policy changes, the outlook remains positive overall.

New Customers and Market Penetration

Pricol has been successful in adding new customers, particularly within the new-aged EV market, signaling a potential for growth in a rapidly advancing segment.

Top Customers and Market Positioning

The company's top five customers stem predominantly from the two-wheeler segment, including prominent names like TVS Motor, Hero MotoCorp, Bajaj, Royal Enfield, and Honda Motorcycles, with JCB as a key customer in the off-highway vehicle segment.

Marginal Improvements and Value Proposition

Due to their end-to-end solution approach, margins have been improving since 2020. The company's value proposition lies in offering complete design, development, and manufacturing services, not just assembly. This model is expected to protect their margins, which are not reliant solely on manufacturing processes.

Earnings Call Transcript

Earnings Call Transcript
2024-Q3

from 0
Operator

Good evening, ladies and gentlemen. Good day, and welcome to Q3 and 9M FY '24 Earnings Conference Call of Pricol Limited. [Operator Instructions] Please note that this conference has been recorded. I now hand the conference over to Mr. Anuj Sonpal from Valorem Advisors. Thank you, and over to you, sir.

A
Anuj Sonpal

Thank you. Good evening, everyone, and a very warm welcome to you all. My name is Anuj Sonpal from Valorem Advisors. We represent the Investor Relations of Pricol Limited. On behalf of the company, I'd like to thank you all for participating in the company's earnings call for the third quarter and 9 months ended of financial year 2024. Before we begin, let me mention a short cautionary statement.

Some of the statements made in today's earnings call may be forward-looking in nature. Such forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ from those anticipated. Such statements are based on management's beliefs as well as assumptions made by and information currently available to management.

Audiences are cautioned not to place any undue reliance on these forward-looking statements in making any investment decisions. The purpose of today's earnings call is purely to educate and bring awareness about the company's fundamental business and financial quarter under review.

Let me now introduce you to the management participating with us in today's earnings call and hand it over to them for opening remarks. We have with us Mr. P.M. Ganesh, Chief Executive Officer and Executive Director; Mr. Siddharth Manoharan, Director of Strategy; Mr. Priyadarsi Bastia, Chief Financial Officer; and Ms. Madhura Mohan, Management Executive.

Without any further delay, I request Mr. P.M. Ganesh to start with his opening remarks. Thank you, and over to you, sir.

P
P. Ganesh
executive

[indiscernible] FY '24. We won the best award from Daimler Truck during Q3 for the technology and innovation. We made a state-of-art driver information system for Daimler Trucks. Slide #2, what you see is the best quality performance with one of our big OEMs, JCB.

And on the third slide, you see an award from Tata Motors, “ED’'s DWM Cup Assessment“ from Tata Motors. Also a few select launches, which we thought that we should highlight. We would have seen a couple of weeks back Hero MotoCorp launching a series of their motorcycles. And we are very proud partner to the Hero to be a part of the driver information system launched in this key model.

The left-hand side top what you see is an extreme 125 CC motorcycle launched with our driver information systems. On the top middle whatever you see is for the new model Mavrick I'm sure that you would have read in the paper. The launch has happened a couple of weeks back for their 440 cc motorcycle. We have made a driver information system. And also the newly launched Tata Motors EV Punch, we have made again a state-of-art our trader information system for Tata Motors, both for the EV vehicles and also for the IC engines.

Switch Mobility, we have done, again, a state-of-art driver information system, Switch Mobility. You know that the EV division of Ashok Leyland. And the innovation award whatever I showed to you is the right one at the bottom, you see the driver information system whatever we designed for Daimler.

Coming to financial. Highlights for Q3 of FY '24 ended up our EBITDA margin stood at 12.51% from revenue from operations at INR 5,571.91 million. For the 9 months of FY '24, our EBITDA margin was at 12.55% and the total revenue was at INR 16,419.57 million. On the growth -- on the revenue from operations, we have grown by 21.61% on a Q3 to Q3 comparison. And our EBITDA was -- has grown by 34.49% during the same period. And for the 9-month period, we have grown by 17.86% revenue from operations. And on a 9-month period of the EBITDA level, we have grown by 18.79%. Thank you. That finishes my presentation. Over to you for the question-and-answer session. Thank you.

Operator

[Operator Instructions] Our first question is from the line of Bhalchandra Vishwanath (sic) [ Vasant ] Shinde from Kotak Life.

B
Bhalchandra Vishwanath Shinde
analyst

Sir, regarding the product launches wise, are we working on e-cockpit with any customer and what are the stages of development right now? And can we expect any positive news on that front?

P
P. Ganesh
executive

Thank you for the question. Yes, we are working on the e-cockpit with one of our major customers. The SOP is likely to start by FY '26. Being at under NDA, I am not able to reveal the name of the OEM. Yes, you're right, we are working on the e-cockpit solution.

B
Bhalchandra Vishwanath Shinde
analyst

But by when we can expect some news on that?

P
P. Ganesh
executive

See the launch of the product is expected, as I've told you, during FY '26. During the time when you have the product getting launched, then we will tell you during that time that this is a product that which model that we have launched for that customer. It is already under development.

B
Bhalchandra Vishwanath Shinde
analyst

Okay. Okay. And on the TFT clusters wise, I mean so on the clusters wise, if you can give me mix wise, how will be our mix right now? Means, how much will be normal analog than digital and TFT cluster mix? And even on the 2-wheeler, 4-wheeler and commercial vehicle mix?

P
P. Ganesh
executive

See whatever we have launched for DICVS is LCD digital cluster, which has got both analog and digital. And whatever we have been launching for 2-wheeler and some of the commercial vehicles have got a mix of both all the LCD-type instrument clusters and also TFT. As explained during some of our previous calls, the dependency of the market is to move from LCD to TFT that's what we see that it is happening. But it takes some time for the complete conversion to happen.

If you remember, like 5 years back, most of instrument clusters whatever we were supplying were mechanical in nature. And then after the BS-VI was implemented in 2020, the migration started from the mechanical to digital electronic clusters. And now it is moving into the high-end digital electronics, that is moving from LCD to TFT.

B
Bhalchandra Vishwanath Shinde
analyst

And how will be the mix for -- of 2-wheeler, 4-wheeler wise?

P
P. Ganesh
executive

Mix in the sense, our revenue to the...

B
Bhalchandra Vishwanath Shinde
analyst

Yes, revenue mix, especially in cluster.

P
P. Ganesh
executive

Cluster revenue, actually, if you go through the ACMA production, 2/3 of the vehicle production comes from the 2-wheeler segment, as you are aware. Similarly, since we have balanced growth and present in all segments of the market is something very important because we have mitigated the risk by being present in all segments of the market.

You know that in Q3, the tractor shipments were down. That is why some of the Tier 1s got the setback in terms of their revenues, primarily because if you are too much tractor dependent, there was a degrowth in tractor. That's why we have derisked our segments quite very well. So if you see that 2/3 of the vehicle production in India comes from 2-wheeler. Our revenue in driver information system is also 2/3 of the total revenue comes from the 2-wheeler segment, okay?

Commercial vehicle contributes to about 15% of our total revenue. And similar, if you match it with the ACMA, you'll find that 15% of the vehicle production comes from the commercial vehicle of the total production make. And about like 7% to 8% comes from personal passenger vehicles that's an area that we are [indiscernible] to penetrate more as we are going on, which I explained to you also in the previous earnings call. And the remaining are the tractors and off-road vehicles. That is how we are [indiscernible].

B
Bhalchandra Vishwanath Shinde
analyst

Got it. And last question on the margins wise. do you have given...

P
P. Ganesh
executive

Please join the queue. I think there are a number of callers who are waiting and I please request you to please join the queue, please.

Operator

[Operator Instructions] Our next question is from the line of Monika Arora from Share Giant Advisors.

U
Unknown Analyst

I had sort of certain bookkeeping questions, like what is the bifurcation of cluster and non-cluster business? And also, I wanted to understand your segmental bifurcation?

P
P. Ganesh
executive

Monika to give you a rough estimate on the bifurcation, the cluster business contributes to about 70% of the total revenue and the 30% comes from the non-cluster -- non-instrument business, okay? On the segment-wise, I think I just explained to the previous caller about the segmentation like 2/3 of our revenue coming from the 2-wheeler and 15% coming from the commercial vehicle and 5% to 7% comes from the personal passenger vehicle and the remaining coming from tractor and off-highway vehicles.

U
Unknown Analyst

Okay. And sir, what is the bifurcation between exports and domestic?

P
P. Ganesh
executive

Currently, we stand at 10% of the total revenue coming from exports, primarily because there has been some slow [indiscernible] both at the U.S. and Europe markets. And we hope recovery to happen from next year onwards. Regarding the project launches for export, we are on track.

U
Unknown Analyst

Okay. Okay. And sir, would you be able to share the revenue margin for cluster business?

P
P. Ganesh
executive

Monika, can I please request to please join the queue because there are a number of participants. If you don't mind, can you please join the queue.

Operator

[Operator Instructions] Our next question is from the line of Harini from Sundaram Alternates.

H
Harini Muthukumar
analyst

So I just had one clarification on whether are there any hindrances because of the Red Sea crisis on your import because you had said that your purchases are majorly import base. So do you have any hindrances because of the ongoing crisis?

P
P. Ganesh
executive

No, I think we lost in between. You are not very audible. Can you be little slow in your question?

H
Harini Muthukumar
analyst

Am I audible now, sir?

P
P. Ganesh
executive

Yes, you're audible.

H
Harini Muthukumar
analyst

Yes. So I just wanted to check if there are any impact because of the Red Sea crisis on your import side of raw materials? Do you have any issues over there?

P
P. Ganesh
executive

Actually, what happens is because of the Red Sea issue, the logistics time has gone up by a couple of weeks because it has to be rerouted. So what we are doing is we have started that rerouting and now it has come in to normalcy. So we are not facing any issues currently because of the Red Sea.

Operator

Our next question is from the line of Karan Gupta from Varanium Capital.

K
Karan Gupta
analyst

Am I audible? Hello?

P
P. Ganesh
executive

Karan, your voice is not audible.

K
Karan Gupta
analyst

Hello? is it better now.

P
P. Ganesh
executive

Please go ahead, Karan.

K
Karan Gupta
analyst

Yes, yes. So my question is related to, as you said, you are moving from mechanical instrument cluster from digital, then TFT and high-end digital instrument cluster. So as the electronics part is going up in your instrument cluster. So as we -- and you are expecting this kind of thing margin will be impacted because the more electronics [indiscernible] come into our products. So our edge of manufacturing thing will be judged to like the plastic models or packaging materials of that instrument cluster. So do you have seen anything -- expecting anything the margin will be impacted in this thing?

P
P. Ganesh
executive

No. The margins will not be impacted. Rather, the margins will go up. If you see that more and more electronic clusters that we have been since 2020, our margins have been going up. Primarily, it is not just assembly alone. We do an end-to-end solution for the customer, starting from the design, development, manufacturing engineering, doing our own tools and thereby giving a complete end-to-end solution to the customer.

So it is -- the margins are just not depend on only the manufacturing or putting the plastics together and selling to the customer. It is an end-to-end solution that whatever we could give it to the customer is what it looks like. And then therefore, the margin gets improved.

K
Karan Gupta
analyst

Okay. So in this case, use cases will also be increased. So I think margin will not that impacted. So electronics part will increase software things also will increase. So in this case, margin will not be impacted. Is my understanding is correct?

P
P. Ganesh
executive

Yes. In fact, I can explain to you a little bit differently let me see. We are moving from a product-based company to a solution-based company, okay? This is what we had explained in the few earnings call also. If you're only doing a product with electronics, then your margins will not be very high, okay? But if you give a solution, moving into like a technology product giving solution to the customer, your margins are not under threat.

Operator

Our next question is from the line of Chirag Jain from Emkay Global Finance Services.

C
Chirag Jain
analyst

Congrats for a very strong performance. Sir, just a couple of questions. One, in terms of you can share the thought process of getting into like the disc brakes and UBS -- sorry, disc brakes and BMS and any customer wins on these 2 product lines and probably from when we can see revenues flowing in? And second, also in terms of revenue guidance and margin guidance by '26, is there any revisit in terms of those numbers?

P
P. Ganesh
executive

Mr. Jain, if I've understood your question, you asked about battery management system, correct?

C
Chirag Jain
analyst

Yes. And also disc brakes. Broadly, what is the thought process of getting into that category and also in terms of any customer wins, order wins and when we do see commercial production and probably revenue is getting reflected?

P
P. Ganesh
executive

Okay. Okay. Very good. Jain,. I'll answer like this. Disc brakes and battery management system, we are doing something as a modularity. Making like a common product across various [indiscernible] exclusive customers. We know that the 2-wheeler market is getting very fragmented. So we know that we have started with like off-the-shelf driver information system. There when you were able to offer as the opposite product, having a very, very shorter lead size in terms of design and development and straight away it is like the customers can sit and use the product. That's what we have done during the last 1 year for various new-aged EV customers.

Disc brakes and battery management system is something which is under development. In the next 12 to 18 months, we would be launching those products for a number of EV customers across various 2-wheelers, which should not only include what we call the new-aged EV, which is going to be the primary focus and also to our traditional OEMs. And this is built on the concept of modularity by which every time the customer need not -- design the product right from a start. With very small minor modifications, we will be in a position to offer to various customers. I hope, Mr. Jain, I had explained your question.

C
Chirag Jain
analyst

Yes. And any sense in terms of when it will start getting reflected on revenues? Can we see in FY '25? Or it would be FY '26 onwards?

P
P. Ganesh
executive

Majority of the revenue, in fact, if you're asking for the full year revenue, it will start from FY '26. But Q4 of FY '25 would be like starting of these businesses.

C
Chirag Jain
analyst

Okay. Notes sir. And any thoughts on the revenue and margin guidance that we had shared for 3 fiscal years by FY '26?

P
P. Ganesh
executive

It would be a little difficult for me to explain about how the revenue and margin is going to be because this is a new product, which has been coming very well, very much liked by our various customers. I'm sure that it will have a very, very high potential to grow because more and more EV coming, you would have seen Finance Minister also has said in the budget yesterday that high focus is going to be given on the EV market. We expect a very, very good revenue to happen from next year on these 2 products, which are primarily made for EV customers.

C
Chirag Jain
analyst

Apologies. I was asking about from a company standpoint overall. I think you had given a guidance of closer to INR 4,000 crores, INR 3,400 crores to INR 3,600 crores in terms of organic guidance and roughly about 13.5% to 14% margin. So would that guidance broadly remains?

P
P. Ganesh
executive

See not just [indiscernible] in the direction of whatever Managing Director has been giving us a vision. But you have to understand that it depends upon the customer launches. Our order books have been very, very strong. And we have been doing with a number of projects in our [ basket of ] products whatever I've been explaining to you, including our existing business and the new products whatever we are launching like battery management system and disc brake and electrical oil pump and many more telematics solutions and many more.

So our order books are quite strong. It depends upon the customer launches and how the market is going to be. If you recall, during this year, which is going to end up, EV vehicles had a lot of struggle in the market, primarily because of certain policies which govern the market and it went a little slow. Those types of things are bound to happen. Otherwise, I think regarding the projects and the products whatever we are offering to the customer, I think we are right on track.

Mr. Jain, can we just move to the next caller, Jain. And if you have any further questions, you can just come in the queue. Thank you.

Operator

Our next question is from Vipul Kumar Shah from Sumangal Investments.

V
Vipul Shah
analyst

Right, sir. My question is regarding some time back, we had tied up with Sibros for this cloud-based driver information system and end-to-end solution. So what is the progress there?

P
P. Ganesh
executive

Sibros solution is something that we have integrated with our telematics, which is the part of the Connected Vehicle Solutions. Currently, it is on the POC, we call proof of concept with various OEMs like the battery management system and the other products whatever I just explained. So this is currently under testing with various OEMs, which will see some kind of start-up production happening by Q4 of FY '25. And therefore, more revenues coming during FY '26. So we have already done the internal POCs with the Sibros integrated solution. It has come out quite well. And the customers are quite confident about this integration. And now currently, it is under POC with various customers.

V
Vipul Shah
analyst

So this will help us in increasing our content per vehicle? Or it will be -- it will broaden our offering? So how it will help us?

P
P. Ganesh
executive

It will definitely do both. One is the content of the vehicle will increase because telematics as a product strategies is going to have a very deep penetration into the new era vehicle. You know that most of the EVs have got telematics inbuilt because you need to track many of the vehicle parameters, including the battery performance. And we are also developing battery telematics as well for few of our customers. So telematics is going to be a large play as we are going to hope to [indiscernible] the market wants.

So it is going to have value addition in terms of our product portfolio and also with Sibros integration, more and more, we are going to have the Connected Vehicle Solutions offered to various customers.

V
Vipul Shah
analyst

And last question, sir, this is exclusive -- no, no, this is related to this question only. So only one line question, if you allow.

P
P. Ganesh
executive

Yes, Mr. Vipul. Please go ahead.

V
Vipul Shah
analyst

Yes. So this Sibros tie-up is exclusive to us only? Or they can tie-up with other manufacturers also?

P
P. Ganesh
executive

Yes, I will put it like this. It is -- I will not use the word exclusive for us. But the solution whatever we are offering, along with the driver information system -- see that's why I said this cannot be like isolated and seen only like a Sibros solution exclusive or telematics because the complete bucket of solution that we offer to the customer as an end-to-end as a Connected Vehicle Solutions and Sibros would be a part of it, okay?

So we have the driver information system connected with the telematics solution and adding Sibros for the cloud. So it will be a combination of everything. So if you ask me exclusivity, it is not there. But if you see this kind of connected with the solution whatever we are offering to the market, I think we'll be rather very exclusive in whatever solutions we're giving to the customers.

Operator

[Operator Instructions] Our next question is from the line of Piyush Jain, an Individual Investor.

U
Unknown Attendee

Sir, I wanted to know in this quarter, if we have got any new model order or we have enter into any contract with any new OEM or something? And in addition to this, earlier we used to show that we are doing this battery management system and Sibros or something. So nowadays, in your presentation, I'm not showing anything on this. So anything is going on this we are working on this or the revenue will come into from which time?

P
P. Ganesh
executive

I would re-explain whatever I explained, like the new product portfolio of Pricol starting from battery management system, this big telematics solution with Sibros integrated solution, then we are also doing for the EV vehicle new era fuel pumps and oil pumps for battery cooling applications. In fact, some of the new products like the battery cooling applications, EV coolant pumps already have been launched recently during Q3 with both Tata Motors and Ashok Leyland.

And going forward, we expect more and more EV vehicle into the commercial vehicle segment. These products revenue will keep growing. Regarding telematic solution, battery management system, and also on disc brakes, I explained that we likely start our production which is going to be during Q4 of FY '25, and we will see more revenue coming into it during FY '26 because it is under POC with the various customers at this point of time.

Otherwise, if you ask me about new customers, we have been adding a number of new customers, especially in the new-aged EV players. In the Indian market, we have been keep adding customers where we are able to offer official products. We have done a number of official products of driver information system to the new age EVs in the last 2 quarters. And we will continue to offer these solutions to new set of customers as well for the EVs. These new products whatever I spoke will start SOP from Q4 of FY '25. I hope that I had explained to you.

Operator

Our next question is from the line of Monika Arora from Share Giant.

U
Unknown Analyst

So I wanted to ask 2 questions. One is, what could be the profitability, EBITDA margins like [indiscernible] kind of EBITDA margins for the clusters business, sir?

P
P. Ganesh
executive

Profitability for the clusters?

U
Unknown Analyst

Yes, sir.

P
P. Ganesh
executive

Monika, you have seen the EBITDA margins whatever we have declared and you would have seen that like 2/3 of our revenue coming from instrument cluster. So that answers your question.

U
Unknown Analyst

Okay. Okay. And sir, one last thing. Who can be your like top 5 customers? Is it a state top 5?

P
P. Ganesh
executive

Sorry, if I understand your question, you wanted to know our top 5 customers, right?

U
Unknown Analyst

Yes, correct, correct.

P
P. Ganesh
executive

See primarily, I have explained to you that 2/3 of the production is coming from 2-wheeler. So naturally, the top customers will come from the 2-wheeler, starting from TVS Motor, Hero MotoCorp, Bajaj, Royal Enfield and then Honda Motorcycles. We are working with all of them Suzuki Motorcycles. All of them are our top-notch customers. And all the cluster vehicles, we have Tata Motors, Ashok Leyland and Volvo Eicher.

If you ask me the revenue as the top what we produced? That is what we are aligned. One is the market segmentation and also in terms of revenue, that is the order in which our revenues are there among the top customers. On the off-highway vehicle, again, JCB has the largest market share and so our revenue also with JCB as the largest revenue on the off-highway vehicle.

Operator

Our next question is from the line of Karan Gupta from Varanium Capital.

K
Karan Gupta
analyst

So my question is related to the competition in less present in passenger vehicles comparatively on product range. Am I audible, sir?

P
P. Ganesh
executive

You're very audible. Can you just be a little slow on your question?

K
Karan Gupta
analyst

Yes. So my question is related to the competition part in passenger vehicle. I see a less percent comparatively on a product range. So in instrument cluster or in e-cockpit as we are entering into, so our major competitor in this segment is Visteon very large player in India, so what kind of competition you are seeing? Or what do you guys have [indiscernible] and then any competitor analysis in this thing as you are entering to the new e-cockpit segment because for a long time, Visteon is working in this thing. And the profitability that's why I asked earlier question about the profit margin -- sorry, EBITDA margin part. So their margin is very less as they are more into the electronics part entering into the electronics part. So what do you think about this competition with Visteon.

P
P. Ganesh
executive

I will not name as just one competitor. There are multiple competitors in this area apart from Visteon many more people are there. It is not the competition which matters. It is the solution whatever you give to the customer is very, very important. For example, we started penetrating into the passenger vehicle segment starting from 2020 onwards. And we have done fairly well in terms of our penetration into the EV segment. We have penetrated quite well into Tata Motors and also into [ TAFE ] in the last 2, 3 years.

And we continue to offer innovative solutions benchmarking with the global standards for the personal passenger vehicle. These are going to take some time for you to have a rapid penetration like what we have done for the other segments of the market. Since we are a small company [indiscernible] 2020 of entering into the personal passenger vehicle for driver information system.

But in the last 2 years, I think we have done fairly well in terms of our market penetration into the personal passenger vehicle. And we have been getting opportunities, some number of OEMs in the personal passenger vehicle for driver information system. And as I told you during the beginning of the call, in the e-cockpit solutions also, we are working with a large OEM, which is going to see the Tata production from FY '26.

So that's where we stand. So we have not much concerned about the competition in the sense that we have to keep looking at innovative solutions to the customer, so the customer keeps giving us opportunity to grow with them in this space.

K
Karan Gupta
analyst

How do we differentiate on a solution -- do you say we have different solutions are out providing the solutions systems how this thing will pan out the solutions part and because in passenger cars or maybe in commercial vehicles, our solutions can be same, but the customers are trying or lot of the customers desire the same solution for every passenger vehicles or any commercial vehicles. So what's the differentiating in terms of providing solutions or the data item through OEMs?

P
P. Ganesh
executive

So there are certain unique features that Pricol can offer for a customer, starting from our announced [indiscernible] okay? This has been our core strength. And in the previous earning calls, we have been explaining like 4.5% of our revenue is invested in our R&D year-on-year for the last 5 to 7 years. And this is what is giving us different slot. And the flexibility that whatever we offer to the customer because of our in-house R&D is one of the key highlights, which is a differentiating factor to us.

Not only that, we have bought our own announced machine building, we do our own lines. We do our own tools, we do our own plastic injection molding in-house, we do our own [indiscernible] population. And not only that, we have got exclusive tie-ups with many of the chips manufacturers as long-term contracts with them. So we offer the new generation of ITs to [indiscernible] solution.

So there are multiple differentiating factors, which we can offer to the customer as a solution, which will give definitely a solution differentiation when compared to whatever incorporated in the market. Of course, I will admit that if it is going to be difficult task, but we are doing quite well as we speak in the last 2 years in terms of market penetration into the [indiscernible].

Operator

Our next question is from the line of Kush Nahar from Electrum.

K
Kush Nahar
analyst

Sir, just had one question. What is the update on the acquisition that you're eyeing in the non-auto space?

P
P. Ganesh
executive

On the acquisition part, as soon as we are able to get into some kind of concrete thing, I will let you know. It is too early for us to talk about it. As soon as we have some firm information, we definitely keep you posted on that. Thank you.

Operator

Our next question is from the line of Bhalchandra Vasant Shinde from Kotak life.

B
Bhalchandra Vishwanath Shinde
analyst

Sir, regarding 1 order, I would like to know. One of your peers has said that they have started supplying clusters to Tata Motors. So what will be the difference, what part we supply? And are we seeing any dip in that revenues over the next 1 to 2 years?

P
P. Ganesh
executive

No, no, not really. As I told you that there are a number of players in this market, and the competition will continue to be there. Why in Tata Motors? Across all the customers, there are competition, and we have been growing in our business, though a number of competitors are there. As I told you, we keep giving innovative solutions to the customers and keep growing in this segment. So even if there is going to be one competition, I'm sure that with more innovative solutions whatever we are offering, we'll keep growing [indiscernible].

B
Bhalchandra Vishwanath Shinde
analyst

Got it. So there is no impact on Tata Motors' revenue currently?

P
P. Ganesh
executive

Absolutely. We have been growing with Tata Motors continuously.

Operator

Our next question is from the line of Piyush Jain, an individual investor.

U
Unknown Attendee

Sir, just want to know any new customer or any new model something which you have won in this quarter?

P
P. Ganesh
executive

Mr. Piyush, you would have seen in my presentation that only in Q3 alone, the last 3 months, we have launched a number of driver information systems, which is -- during the presentation, which I showed you. Just to repeat, a couple of weeks back, Hero MotoCorp has launched a new range of motorcycles, 125 CC Premium Xtreme and also they have launched a 440 CC Mavrick a couple of weeks back, and we are very proud suppliers of both the instrument clusters for their launches.

And with Tata Motors, the new age of EV Punch which have been launched, we have provided the solution on the driver information system. What I'm talking is only just the Q3. What we have done as launches during the last 3 months. And for the IC vehicle of Punch, we have launched a new driver information system with Switch Mobility, which is EV subsidiary of Ashok Leyland we have launched the driver information system.

And as I told you, with Daimler, we have launched a state-of-art driver information system for their new range of trucks and buses. And we also have won the Best Technology and Innovation Award from Daimler during Q3.

U
Unknown Attendee

Okay. Sir, my question was specifically to this are we in touch with Hero MotoCorp or Harley-Davidson 440 or something?

P
P. Ganesh
executive

Yes, for the thing is to that on the Harley-Davidson platform, yes, you're right. So this cluster whatever has been launched is based on that platform.

U
Unknown Attendee

Is Mavrick 440 is Harley-Davidson same thing or it's a different model?

P
P. Ganesh
executive

It is not actually. Harley-Davidson is different. I'm only talking about Mavrick. Both are completely different. So Harley-Davidson U.S., if you ask me, we do export a number of products -- a range of products to Harley-Davidson.

U
Unknown Attendee

Okay. And the domestic Bajaj, Hero MotoCorp.

P
P. Ganesh
executive

Sorry, can I just ask your question repeated?

U
Unknown Attendee

Yes. I just want to know, are we supplying for the Hero, Harley-Davidson Indian version? Or we are in talk with them?

P
P. Ganesh
executive

So we are not supplying to the India Harley-Davidson, no.

Operator

Ladies and gentlemen, I now hand the conference over to management for closing comments.

P
P. Ganesh
executive

I will request our CFO to give his closing remarks. Over to CFO, Mr. Priyadarsi Bastia.

P
Priyadarsi Bastia
executive

Thank you, ladies and gentlemen, for joining the call. This quarter was a good quarter. We performed pretty well and customer support was there. Suppliers were pretty supportive. So we feel Q3 same we are expecting for Q4. Thank you so much for joining us for this call. We can end the call.

P
P. Ganesh
executive

Thank you so much, ladies and gentlemen.

Operator

Thank you on behalf of Researchbytes Corporate Services Private Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.

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