Polycab India Ltd
NSE:POLYCAB

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Earnings Call Analysis

Q2-2024 Analysis
Polycab India Ltd

Polycab's Q2 FY2024 Earnings Reflect Strong Growth

In Q2 FY2024, Polycab India Limited reported a robust performance with its highest ever second quarter revenue and quarterly profits. Revenue soared by 27%, driven by a surge in domestic wires and cables business volumes. EBITDA margins expanded to 14.4%, up 160 basis points (bps) from the previous year, attributed to improved operating leverage and product mix. The company experienced a notable increase in PAT by 59%, reaching INR 4,298 million, while PAT margin improved by 210 bps to 10.2%. Net cash position enhanced to INR 15,317 million and working capital cycle was optimized to 50 days. The first half of the year saw revenue and EBITDA growth of 34% and 57% respectively, pushing PAT margin up by 220 bps to 10.3%.

Robust Growth in Q2 Fueled by Wires and Cables Segment

In a remarkable quarter ending September 30, 2023, the company witnessed a significant 27% year-on-year growth in consolidated revenue, primarily driven by a surge in volume growth within the domestic wires and cables business. A healthy performance in the wires and cables sector, including a notable 28% growth due to a 30% increase in domestic volume, underpinned the company's momentum. The company's strategy to expand influence and innovate products in the retail wire segment, coupled with a solid 14% sequential and 18% half yearly international business growth, bolstered the overall financials, with the international segment contributing 9.3% to consolidated revenue.

Significant Margin Expansion Across Key Financial Metrics

The company's earnings before interest, taxes, depreciation, and amortization (EBITDA) expanded impressively by 43% to 57% year-on-year, with the margin increasing by 220 basis points to 14.3%. Profit after tax (PAT) followed suit, jumping 69% year-on-year and achieving a PAT margin of 10.2%, which marks a 210 basis point enhancement over the previous year's comparable quarter. These margin improvements reflect the company's operational efficiencies, favorable product mix and enhanced operating leverage. The net cash position also saw a remarkable improvement to INR 15,317 million, and the working capital cycle was optimized to 50 days.

Sectoral Insights Indicating Strong Market Conditions

The vigorous growth experienced by special purpose cables, especially driven by the defense sector with its contribution soaring past 20%, heralds a strong demand outlook for the company's products. The real estate sector's robust uptake, significant governmental infrastructure spending—highlighted by the Ministry of Road Transport and Highways utilizing 46% of its budget by August—and a combined 45% increase in capex by 17 major states collectively signal a thriving economic environment conducive to the company's expansion. Key private sector companies also showed strong capex plans, further bolstering the positive trend.

Innovation and Diversification Spearheading Growth

Product innovation remained a cornerstone of growth, with the launch of new wire ranges contributing to a substantial 90% year-on-year surge in sales from the Southern region. In the Fast-Moving Electrical Goods (FMEG) business segment, while growth was marginal, this was attributed to channel realignment and new product development, with positive growth reported in all sectors except for fans and lighting. The switchgear segment's robust performance was propelled by specific product category focus and cross-selling strategies.

Challenges in FMEG Business and Strategies Ahead

Despite optimistic growth in other segments, the FMEG business segment's EBIT continued to remain in negative territory, impacted by fixed costs and scale challenges. However, with ongoing adjustments, such as pricing revisions in the LED segment, the company expects some relief moving forward.

Outlook and Strategic Focus

The company secured revenues of INR 1,608 million in Q2, up by 95% year-on-year, and anticipates a sustainably operating margin in high single digits over the medium to long term. Confirming these optimistic prospects, the company committed to maintaining a rigorous approach amidst the favorable macroeconomic environment and intends to continue its relentless pursuit of excellence.

Earnings Call Transcript

Earnings Call Transcript
2024-Q2

from 0
Operator

Ladies and gentlemen, good day, and welcome to Polycab India Limited Q2 FY 2024 Earnings Conference Call. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Gandharv Tongia, Executive Director and Chief Financial Officer for Polycab India Limited. Thank you, and over to you, sir.

G
Gandharv Tongia
executive

Good afternoon, everyone, and thank you for joining us. I hope all of you are staying healthy and safe. I'm Gandharv Tongia, Executive Director and CFO at Polycab India Limited. On this call, we shall discuss the Q2 FY '24 results, which were approved in the Board meeting held yesterday. We will be referring to the earnings presentation, financial results and conventional issuer statements, which are available on the stock exchanges as well as on the Investor Relations page of our company's website. Joining me today from the management team, we have our Chairman and Managing Director, Mr. Inder T Jaisinghani; and our Head, Investor Relations, Mr. Chirayu Upadhyaya. Let me now hand over the call to Inder Bhai for his initial comments.

I
Inder Jaisinghani
executive

Good afternoon, everyone. Leveraging the strong demand environment, the business continued with its robust growth momentum during the quarter, registering the highest ever second quarter revenue as well as the highest ever quarterly profits for the company. In addition to being a remarkable quarter for the business, the quarter was also memorable 1 of the everyone at Polycab as we unveiled our new brand Identify. The company was on an exciting course towards a more promising future. And I'm filled with the enthusiasm for the path that lies ahead. With this, I would request Gandharv take you through the earnings presentation.

G
Gandharv Tongia
executive

Thank you, Inder Bhai. In a tentative world, where economic indicators are closely scrutinized daily to anticipate the future trajectory of the economy, India stands out as a notable exception. Here, the force of domestic consumption and beneficial government initiatives have [ collaboratively ] formed a concurrent narrative of long-term sustainable growth. Latest high-frequency indicators suggest that domestic growth momentum continues to remain strong, with the services PMI at a 13-year high, industrial production at a 14-month high, manufacturing PMI being above 50 for 27 consecutive months, and a sharp recovery in domestic tax collection, particularly led by income and corporate tax. Payment systems indicate that business activity continues to be robust, with UPI crossing 10 billion monthly transactions, while IMPS transactions reaching a volume of 473 million in September.

On the consumption side, there is an improvement in domestic demand as policy rates have been stable and inflation has been on a decline. Bank credit growth plus 20% in September, while with improvement in consumer sentiments, demand for cars, two-wheelers as well as travel, has been booming. Moreover, investment spending is increasing even faster, particularly driven by government initiatives and real estate construction. These positive indicators reflect a strong and resilient domestic economy, making it an excellent backdrop for our quarterly performance review. I would now hand over to Chirayu to take you through the financial performance for the quarter.

C
Chirayu Upadhyaya
executive

Thank you, Gandharv. I would request everyone to refer to Slide 4 of the earnings presentation. For the quarter ended 30th September 2023, our consolidated revenue grew by 27% year-on-year on the back of healthy volume growth in domestic wires and cables business. EBITDA grew by 43% year-on-year while EBITDA margins at 14.4%, a growth of 160 bps year-on-year. Margin expansion was achieved through enhanced operating leverage and a favorable product mix. A detailed breakup of the other income and finance costs have been provided on Slide 19 of our earnings presentation. The company registered its highest quarter impact of INR 4,298 million, a growth of 59% year-on-year. PAT margin stood at 10.2%, an improvement of 210 bps over that of the same quarter last year. Net cash position improved to INR 15,317 million over INR 10,132 million in Q1, while working capital cycle improved to 50 days as inventory levels normalized and payable days improved. On a half yearly basis, our revenue grew strongly by 34% year-on-year. EBITDA was up by 57% year-on-year with margin expansion of 220 bps to 14.3%. PAT grew by 69% year-on-year with PAT margin expanding 220 bps to 10.3%. I'm immensely proud to share with you all that our H1 FY '24 revenue, EBITDA and PAT are the highest ever in the history of the company for a half yearly period.

Our outstanding performance reflects the strength of our execution capability, effectively leveraging our strong market position, a robust distribution network and favorable market conditions. Moving on to Slide 6. During the second quarter, the wires and cables business grew by 28% year-on-year on the back of 30% plus volume growth in the domestic business. The domestic distribution-driven segment sustained its strong growth momentum while the institutional business witnessed remarkable acceleration, buoyed by the business being generated through our on-ground sales team. Geographically, the growth was broad-based with highest growth coming from North region with states of Uttar Pradesh, Delhi and Haryana registering considerable growths. In the first half of fiscal 2024, Polycab has witnessed a remarkable growth and success across various cable product categories. Notably, Polycab special purpose cables demonstrated robust growth in the first half. A primary driver of this growth has been the increase in demand for cables used in defense sector, the contribution of which soared to north of 20% in the first half of the year. Polycab continues to demonstrate its commitment to innovation and growth across diverse cable product categories, positioning itself as a key player in the industry. The demand environment in India's economic landscape remains robust, significantly bolstered by the government measures and improving state capital expenditure.

The real estate sector is experiencing healthy uptake, providing an additional impetus in the market. The government has allocated to [ withstand ] [ to rene up ] military monies towards infrastructure growth in the country. To achieve this goal, various ministries and public sector enterprises are making substantial progress. The Ministry of Road Transport and Highways have already utilized 46% of its budget by August. Similarly, Indian Railways has spent about 59% of its budget by September. Large public sector enterprises too have made remarkable progress, reaching 42.5% of total budget by August. Key players like Indian Oil Corporation, ONGC, NTPC, HPCL, Bharat Petroleum, et cetera, have made significant contribution towards their respective CapEx targets.

At the state level, capital expenditure has witnessed substantial growth. The combined CapEx of 17 major states increased by 45%, reaching approximately INR 1.67 trillion by August 2023. Notably, the government has played a vital role by providing INR 400 million crores after the sanctioned INR 850 billion, that is 65% of the budget estimate and 15-year CapEx loans to states aimed at boosting state-level CapEx expenditure.

Leading private companies are also displaying strong CapEx plans and order books, which further contribute to the positive economic outlook. The largest domestic EPC company anticipates significant growth opportunities with a promising pipeline of prospects amounting to INR 10 trillion, key growth sectors of the company through transportation, renewables, water and hydrocarbon industry. Additionally, the renewable energy arm of a state and power generation entity is planning a CapEx of INR 100 million for their renewables this year. The residential asset sector continued with its strong growth momentum. According to a research report by a leading real estate consultant, the top 8 Indian cities witnessed a remarkable 23% [ year in one ] growth on the number of residential project tranches done during Q3 of calendar year 2023, surpassing the 2x sales growth. This trend is particularly significant as it showcases the developers' confidence in future sales. The number of launches in the quarter was 1.5x that of the pre-COVID period in the 2019 quarterly year range, highlighting the resilience of the market. Land acquisitions have also seen an uptick, with land yields decreasing over 50% in 2023. Over 72% of this land use are for residential purposes, including high-rises, project developments and townships, indicating a positive outlook for the residential real estate sector.

Supported by robust demand as well as a series of strategic initiatives undertaken by the company, our wires business too achieved good growth. One key initiative has been to implement the price [ stability ] strategy to cater to diverse customer segments effectively. We have introduced Etira, Optima and Green wire rings over the past few months to cater to customers across different segments. In the first half of the year, this range is combined with substantial contributions collectively accounting for 30% of the sales. The company has successfully pursued a targeted approach in the Southern region, which has translated into impressive growth. Sales from the Southern region have surged 90% year-on-year in the quarter, outpacing other regions. The success is highlighted by contributions from key states like Karnataka, Telangana and Tamil Nadu. These developments reflect Polycab's [ education ] to expanding its reach and influence within the retail wire segment while maintaining a strong focus on product innovation. The international business registered a growth of 14% on a sequential basis and 18% on a half yearly basis. During the quarter, the international business contributed 9.3% of the consolidated revenue of the company.

We also expanded our global footprint to 76 countries now. Please refer to Slide #8 for an update on the FMEG business. The FMEG business registered marginal growth, with segmental revenues growing by 8% year-on-year during the quarter. This growth can be attributed to the benefits of channel realignment, new product development, developing in-house capacity, and various other initiatives implemented over the past few quarters which are now beginning to materialize. All major segments, with the exception of fans and lighting, have experienced good growth, both on a yearly and quarterly basis. The switchgears business exhibited robust performance, aided by the company's focus on specific categories such as the 6KMCDs and RCCD, while [ it catch ] strategy of leveraging cross-selling through wire distributors has shown positive results. For switches, our in-house manufacturing capabilities have continued to enhance product availability, resulting in an impressive sale growth of over 2x over Q2 FY '23. The Etira series, a low-cost offering, has contributed significantly to the sales journey as well. Similarly, the Levana series, our premium product, has made substantial contributions. Our conduit pipes and fittings business too has shown robust sales momentum, primarily due to the continued healthy real estate activity.

Again, here, the [ sowjoon ] has emerged as a notable growth leader. Preliminary division witnessed a remarkable growth benefiting from the setup of a separate GTM vertical. Despite muted consumer sentiment, Polycab's fan division has continued its efforts to innovate and cater to market needs. The company introduced 3 new fan ranges in quarter 2, including 2 in the premium segment and 1 in BLDC segment, demonstrating Polycab's commitment to product diversification and energy efficiency. The launch of the [ falinconvee ], a new BLDC fan [ in tolexeteech ] has garnered an excellent response. Pricing revisions in the LED segment, primarily due to the driver on board technology, has impacted the top line. Approximately 25% in pricing corrections have already taken place, with almost 10% to 12% being done in quarter 2 of this fiscal year. We believe the pricing corrections have bottomed out and expect some release from here onwards. The segmented EBIT for the FMEG business continued to remain in the negative territory during the quarter, impacted by fixed costs in the absence of scale. However, with the product mix changing towards higher-margin products, the decline in bottom line was contained despite higher A&P spends [ landed ] the quarter. Let's now move to Slide #10, which gives an update on our other businesses, which largely comprises of our strategic EPC business.

We clocked revenues of INR 1,608 million in quarter 2, a growth of 95% year-on-year. Profitability grew by 26% year-on-year with segmental margin at 11%. Annual sustainably operating margin in this business is expected to be in high single digit over mid to long term. So that was the financial update for the quarter and first half of the fiscal 2024. To conclude, our performance in the initial half of the year has been truly remarkable, establishing a formidable benchmark for our sets. This achievement reflects the unwavering dedication and tireless efforts of our entire team. Additionally, we have benefited from a favorable macroeconomic environment, with market conditions working in our favor and a consistently strong demand for our products and services. Given these advantageous circumstances, we acknowledge the importance of maintaining a rigorous approach, and we'll continue to dive even deeper in our relentless pursuit of excellence. Thank you, and we are now open for questions.

Operator

[Operator Instructions]

The first question is from the line of Ravi Swaminathan from Spark Capital.

R
Ravi Swaminathan
analyst

Congrats on a very good set of numbers. My first question is in terms of the volume growth that you had mentioned in cables and wires of around 30%. And in the press release, you mentioned that cables have grown faster than wires. Just wanted your thoughts on cables, where are we seeing such robust growth? Is it from the infra side, industrial side, real estate side? If it is infra, how much from city government side, how much is state government side, if you can give a broad breakup numbers, what is driving this growth, it will be great.

C
Chirayu Upadhyaya
executive

Sure, Ravi. Thank you. So within the cables section, we see demand coming from across all the segments -- infrastructure, which is largely being driven by the government, and this includes roadways, highways, railways, metro lines. We also saw -- see demand coming from power transmission and distribution, and a good amount of demand coming from the real estate as well.

So it is a mixed bag. It is from across all the industries. We, at our end, since we operate through our distributors or a large part of [ trip ] are through distributors, we don't have an exact proportion of what percentage is coming from this sector. But I can tell you that these are the top 3 or 4 sectors wherein the demand is being generated from.

R
Ravi Swaminathan
analyst

Okay. At least rough numbers percentage, if you can give to these sectors, it will be great. Power T&D means how much will it be out of the overall cable demand. So real estate, how much will it be? Railways, how much will it be? Metro, how much will it be? Similarly for 5, 6 sectors is there a number that you can put? I understand that majority of the revenue would come from dealer distributors, but you would have a sense, right? If you can do that it will be great.

C
Chirayu Upadhyaya
executive

So Ravi, the thing is each type of cable has different of end use from across all different sectors. So at our end, even if you supply a particular type of power cable, we will not be able to gather that which end industry is being serviced to. So it is ultimately the distributor who is actually gathering this demand and is servicing those customers. And then at our end, we wouldn't have a particular idea about what industry the cables are being supplied to.

R
Ravi Swaminathan
analyst

Okay. And the solar, is it a very big contributor to the overall cable growth? I mean, as a percentage of overall demand, is solar like significantly a large chunk of the overall growth?

C
Chirayu Upadhyaya
executive

So the investments in renewable energy sources, both domestically as well as internationally, has been consistently increasing. And it is very recently that various manufacturers in the country have started manufacturing this solar cables. So definitely, the growth is there in solar cables, both domestically as well as internationally. But as of now, its contribution to the overall top line is comparatively minimal.

R
Ravi Swaminathan
analyst

Okay. And the second question is, what kind of volume growth will you see in the second half? I mean, your sense given the fact that elections are there in another 6 months, is this 30% kind of growth sustainable? Or has there been some kind of front-ending in spends that have happened by the government that you sense -- your thoughts on that?

C
Chirayu Upadhyaya
executive

So Ravi, I wouldn't be able to give an exact number in terms of what kind of volume growth would be possible. But I can definitely say that based on the demand that we are seeing on the ground, the volume growth in the industry has been better than what it has ever been. And we believe that this case will continue in the future as well. At our end, Polycab, we have always grown ahead of where the industry growth is at, and we believe we'll be able to achieve that in the future as well. So that is how we have seen volume growth to be in the near future. But we definitely believe that it should be much better than what it --[ however it ] has been historically in the sector.

R
Ravi Swaminathan
analyst

Okay. And the cable growth and wire growth Y-o-Y, if you can build that quantification? Is it possible?

C
Chirayu Upadhyaya
executive

Cable growth again was north of [ 20 ]%, while wire's growth was again near about to 20%.

Is there someone on the line? Thanks, Ravi. [ Annu ], can you please take the next person on the line for the call, for the question?

Operator

Hello. Hello, am I audible, sir?

C
Chirayu Upadhyaya
executive

Yes, you're audible.

Operator

I'm so sorry, there was some disturbance on the line. So I think I got disconnected. Just give me a minute, I'll just take the next question. So the next question is from the line of Manoj Gori from Equirus Securities.

M
Manoj Gori
analyst

Today [ Yura ], I would like to understand on the realization part because obviously, when you said like volume growth was around 30%. So probably, we are talking about increasing -- probably drop in realizations. But if I look at the copper prices as compared to 2Q, those were on the higher side. So was there some impact because of the higher contribution coming from something like Etira or probably can you throw some light over here?

C
Chirayu Upadhyaya
executive

Sure, Manoj. So when you're looking at volume growth, you need to look at 3 things. One is how the copper price movement has been, how the aluminum price movement has been and how the USD/ INR price movement has been. You need to take all 3 of these into account. And again, what also you need to take into account specifically for our case is that when we work with our vendors, we have those embedded derivatives in the contracts wherein we work on it [ and my SIMB too. So it's a mix of 2 things. Whenever we have institutional contracts that they are back-to-back price, whereas with those that we procure for distributors are end management business. So there's a mix of [ those 2 things ]. If you look in terms of the pricing, for the monthly as in the quarterly average for copper, copper has definitely increased by about 8%.

But at the same time, aluminum was down by 8% and USD/INR rates were up by about 3-odd percent. That was for the quarter. If you look at [ MISN ] basis, copper prices were up by 3%, while [ eversinden ] prices were down by 13% and USD/INR rates were up by 4%. So if you take a mix of both these things and then you get to know that the value contribution, because of whatever price variations that I mentioned, was in those single digits. And hence, the growth that we have achieved is actually because of the volume growth slightly.

M
Manoj Gori
analyst

Right, right. Second, if you look at the advertisement expenses, obviously there has been a sharp increase, and that has really led to strong volume growth. So probably, if you look at you have been going very aggressively, you have sponsor in the World Cup as well. So does H1 account for those expenses or probably that would be purely coming into third quarter? And whether we would be booking it in the entire quarter or we'll be amortizing it gradually?

I
Inder Jaisinghani
executive

So Manoj, these are period costs. As and when the event has occurred, this has been accounted for in the period. So till 30th of September, whatever event has occurred, whatever advertisement has been done, whatever shorts have been aired. Those have been accounted for. And as the World Cup is continuing, the balance cost as [ they then ] have incurred, it will be accounted for in the third quarter.

M
Manoj Gori
analyst

Sure. Lastly, on the FMEG side, so we do understand that somewhat demand has been under pressure and probably there has been delay in revival because we were expecting somewhere around from FY '24, probably FMEG on top line and on profitability should improve. So any comment over there? Like how do we see in the second half and probably from FY '25, if you can throw some light? And lastly, on the project [ leap ], if you can throw some light with regards to any revisions in your guidance or something like that.

C
Chirayu Upadhyaya
executive

Right. So if you looked at the FMEG basket, there are different product categories, and some of them are seasonal, some of them have demand across the year.

So if you look at the fans business, it is more a seasonal business. And very simply, there has been a change of energy norms. So this is the first year post those energy norms. And hence the coming season will be the first year post those changes, and we believe that we should have a pickup as and when that season begins from October, November of this year. If you look at the lighting segment, there has been kind of a pricing corrections that have happened over the past 12 to 15 months and which has actually affected top line for all the players in the industry.

Lighting does have a kind of a pickup in sales starting around the festival season. So we believe that whenever such festivals would be there, there might be some other pickup that would be visible. At our end, we will be ready for that. We will have our distribution in place. We will have our products in place. We will have our new launches in place so that we will be able to cater to the demand that will be coming during whatever seasonal demand is. If you look at switches, switchgears and other product categories, these are comparatively smaller for us. We are employing various initiatives so that the growth of this product categories is higher and the mix improves more towards them.

As we've guided or we've given out in the earnings presentation, we've already realized, we are already realizing good growth, we realized good growth in this quarter for both switches and switchgears as well as conduit pipes and fittings. And most of -- or a large part of the demand for these products is linked to real estate. And since real estate is doing well, that consumer demand continues to be there. At our end as well, we have done a lot of work on the project [ B ]. So the entire distribution realignment is something that we've completed. Over the past 12 months, we've launched various new SKUs in all those product categories as well. We are employing the price [ settling ] strategy and hence now have offerings across those product categories. Wherever we don't have, we will be coming out with new product categories within those price points. We are also working a lot on influencer management as well. And as you are aware, our brand positioning is something that now we are very actively started working on. So we believe that based on all these initiatives that we have taken and will be taking, the FMEG will start showing growth, both top line as well as bottom line. It will be a gradual growth, but it will be a growth that we have guided the market towards. In terms of the lead targets, we are in the process of recalibrating those targets.

We definitely believe that the FY '26 target of reaching INR [ 280,000 ] crores of top line is something that can be achieved ahead of time, right? We are recalibrating that, along with all the other targets that we had given out along with the top line target. And we should be out with those recalibrated numbers in the space of a few quarters from now.

Operator

The next question is from the line of Atul Tiwari from Citi.

A
Atul Tiwari
analyst

First of all, congratulations on yet again, really strong performance. My question is again on FMEG. So just trying to kind of prove a little bit. So the distribution realignment that we have done, that has been complete, right? I mean there is no further realignment happening on a major risk. I mean I know you can keep on taking the business. So just wanted to confirm that.

C
Chirayu Upadhyaya
executive

Right, Atul. So the distribution realignment is largely complete. Having said that, but we'll continue to improve our distribution across all the geographies. So that is something that will continue. But yes, on the last part, that entire realignment or working with or tying up with larger distributors that we wanted to do, that is something which is completed.

A
Atul Tiwari
analyst

Okay. And my second question is on the EHC facility that you were setting up. So what is the update on that? I mean when is the inflection to be completed? And how much is the CapEx and once completed, how much top line could we do? Or what is the capacity if you can share some [ ajay from it ].

C
Chirayu Upadhyaya
executive

So we have started incurring CapEx on that project this year and the next year, last part of the CapEx that we'll be doing at the company level will be -- or for the cable and wires segment will be going towards that project.

As we've guided in the past, we expect that the facility will be becoming operational by the end of FY '26. And as of now, we are in line with that timeline that we had given out. In terms of the revenue potential and everything, we'll be coming out with those specific numbers as and when we are closer to that time period. It's still too [ the year's early ] since that our facility is expected to become operational and we'll be coming out with specific targeted numbers for those facility once we are near to that time.

A
Atul Tiwari
analyst

Okay. And if you could allow me 1 more. So I mean, obviously, we understand that a lot of benefit has happened to the business because of funding of CapEx by government this year. So once a quarter ago, I'm not asking for your numbers, but have you seen any kind of let up in the CapEx because of the election season, et cetera?

C
Chirayu Upadhyaya
executive

I mean, definitely, the on-ground demand has been good. There has been various tenders that have been rolled out for various projects across industries and definitely, that has reverted into a better demand for cables. But this is not something which is this particular year's phenomenon.

If you've noticed, the government has been increasing the amount of CapEx that they've been doing for infrastructure every year over the past 3 years. And this is something that we believe should continue going ahead as well. Of course, the caveat being that the current government comes back to par. But at our end, we do believe that this is something which is a structural story, structural demand driver for the country.

Very [ recently ], I believe yesterday, it said we -- there was a news article that the Ministry of Highways have come out with a 2047 pipeline wherein they will be spending or they are thinking of spending somewhere closer to INR 20 trillion in terms of CapEx. I mean this is the kind of growth story, or the path which is there ahead, in terms of infrastructure growth in the country. And we believe this is a long-term study. There's nothing to do with the [ PMX ] or something of that sorts.

Operator

The next question is from the line of [ Shibum Aglurwar ] from Axis Capital.

U
Unknown Analyst

Just a question. The first 1 is on exports. This quarter, the exports trend seems to be weakened a bit. We are at about INR 390 crores this quarter. Can you give us a sense what kind of exports are expected over [ annum ] going forward? And the decline. We've seen a decline this year. And we saw a similar decline in Q3 of last year as well. So is this a one-off? Or do you see that the exports will pick up going forward? That is the first one.

C
Chirayu Upadhyaya
executive

[ Shibum ], we did around INR 400 crores of export business this quarter. And here, it was actually an 11% growth to what business we did in Q1. If you look at the H1 numbers as well, it is actually an 18% year-on-year growth. So we do believe that there are the international business who is immense early for the company, and we are, at our end are geared up to capture that opportunity. We have those capacities available. We have those approvals available in various geographies, and we are incrementally looking to add new geographies as well. So in the mid- to long term, we believe that international business can be a big revenue generator or a contributor to the business top line.

U
Unknown Analyst

So any sense, like this next year, let's say, will like this 10% contribution go up to, let's say, 15%? Or do you think it's a stretch? Just a broad sense?

C
Chirayu Upadhyaya
executive

I mean we are recalibrating those numbers, as I mentioned to the previous participant. All those guidelines or all those targets that we have given as a part of our project numbers, and the 10% of contribution from exports being 1 of those goals, is a part of our recalibration process and we'll be out with those revised calibrated numbers in a matter of a few hours.

U
Unknown Analyst

Okay. Just coming on to the second question. Sorry if this has been asked earlier. I missed -- I got dropped off the call. So I just wanted to ask that H1 growth has been very strong for the company and for wires and cables as a whole.

And that has also a lot to do with the front ending of the government CapEx. We might continue to see this growth in Q3 as well. But what is the sense you see as soon as we approach elections? Will this growth probably slow down a bit entering Q4 FY '24 and Q1 FY '25, could you give a sense? And just related to that, since the base will be very high for 9 months FY '24. And the government, the next budget would spend the 1-year budget in 1 year, there will be no front ending. Do you see that the growth would be relatively lower than, let's say, what we are doing right now, in FY '25? Those are the 2 questions. Those are the 2 related questions, if you can answer.

C
Chirayu Upadhyaya
executive

Sure. So at our end, what we have already always been able to achieve, that H2 has always been better than H1, and we believe this year will be no different. The performance in H2 should be better than what we had in EBITDA [ too ] in H1. In terms of front-ending of CapEx by the government, again, over here, we believe this is something which is a long-term structural story and not a 1-year story because of being a preelection year. If you look at the cables as a business, whenever new orders are given out, it is not immediately with the requirement of cables coming.

So in that sense, all those orders which are being given out for the development of new projects right now, the demand for cables is something which will be coming in over the period of next 1 year. So specific to those particular months wherein the election will be happening, there's not going to be that kind of demand slowdown that might happen. Second thing is, even if we look at the other avenue, which is the private CapEx, that is also something which is picking up. Because of all the government CapEx that has happened over the past 3 years, we are seeing that kind of crowding of private investments coming in from the private payers. And that is also something which will support or add to the demand of cables going ahead. So having said that, even if -- and I mean, like I mentioned, even if the [ minin ] numbers for this year are high, we don't believe that next year should be difficult. It's a structural study. The demand for cables is rising structurally. And we believe that every year, we should be able to argue pretty good growth or be able to get pretty good growth in that.

Operator

The next question is from the line of Aniruddha Joshi from ICICI Securities.

A
Aniruddha Joshi
analyst

Yes. Sir, 2 questions. While we are doing great work, obviously, we are getting helped by the, up moving the infra, real estate, CapEx, all those cycles -- so just from your experience, in 2007, '08, we experienced several situation. But post that, there was a sudden decline in overall CapEx real estate activity, et cetera. So -- from your experience, what was the Polycab strategy that time versus the strategy right now? Or do you see it's different this time and probably the CapEx cycle is going to last for a considerable more period of time, and so that there is more benefit possible to us for us? That is question number one. And question number 2 is the spend related to Polycab relaunch. So whether all the spends are already in Q2 H1 numbers. Or do you see some more expenses getting incurred in H2 as well? Yes, that's it from my side.

C
Chirayu Upadhyaya
executive

Sure. So in terms of the CapEx from the government, we believe that this time is different. We believe that this is -- and as I've mentioned to [ how ] many people that we believe that this is a structural study, which will play out consistently over the next few decades.

The current government, the prime minister, they have been very vocal in terms of what they want to achieve in the next couple of decades. They want India to become an advanced nation by 2047. And they believe that infrastructure growth will have to be a big or a primary driver of this growth. And so we believe that going ahead as well, the kind of CapEx that the government has been incurring over the past 3 years and the kind of improvement that they have been doing in terms of the numbers, that kind of will continue to go on. In terms of the real estate cycle, generally, the real estate cycle in the country is about 6 to 8 years now.

We are in the second or third year of the current real estate sector. And so we believe at least the next 3 to 4 years should be good from the real estate point of view as well. So I guess that is on the CapEx side. On the cost for the relaunch, as Gandharv mentioned, whatever costs have been incurred during the quarter, they have been accounted for during the quarter as well. And as and when those costs will be incurred going ahead as well, they will be accounted or taken into financials in those quarter itself. We have already incurred the cost part of it under the relaunch, but we'll continue to increase our expenses on advertising and promotion.

As we've guided that incrementally 3% to 5% of our B2C top line will be spent for brand positioning. So we'll continue to incur those kind of cost, and that is something that will happen [ bang in ], not in a 1 or 2 months or 1 or 2 quarters, but it is something that will happen across the years and all the years going ahead. And they will take them into finance as and when those are incurred.

A
Aniruddha Joshi
analyst

Okay. Sure. That's helpful. Last 1 question. We have....

Operator

[Operator Instructions] And the next question is from Alpesh Mehta from Motilal Oswal AMC.

U
Unknown Analyst

Sir, my questions have been answered.

Operator

The next question is from the line of Rahul Maheshwary from Ambit Asset Management.

U
Unknown Analyst

Hope I'm audible.

C
Chirayu Upadhyaya
executive

Yes, you're audible.

U
Unknown Analyst

Sir, just 1 thing. Can you explain in your corporate presentation where you have given that the margin protection will lead to a middle derivatives in short term, it would be protected against commodity price volatility through access to admitted derivatives from suppliers. So in long run, what kind of support and protection you are -- you can throw some color on it, it would be dearly helpful.

C
Chirayu Upadhyaya
executive

Sure. So when we work with our vendor whom we procure our raw material from, we have admitted derivatives within the contracts. What this contract allows us to do is that it gives us a particular time period to firm up the price of those raw materials. What I mean by that is that when we place an order with the vendor, the price that is prevalent is a provisional price. But we would have a time period of around 3 months to finalize the price of those raw materials. So what will happen is that from the time that we place the order, we receive the material, we convert it into whatever cables and wires that we wanted to manufacture, until the time that we sold to whatever end customer that we wanted to sell to. Whatever changes in the prices of raw material would have happened, that will be completely passed on to the end customer.

And our year -- since we have this time period to decide on the form of the price at a future date. And that is why it will act because of the [ under ] derivatives, the commodity prices for us will be a complete pass-through. So in respect to whether the prices went up or down with the time that we placed in order to the time that we sold the cables and wires, whatever changes we have in there, that volatility would be negative because of the under derivatives. And that is why we -- and that is how it has played out over the past [ 9 years ].

So if you look at our margin trajectory, it has been compared to be very stable, irrespective of what the copper price or aluminum price at the moment has been.

U
Unknown Analyst

And just a follow-up question on that. In terms of percentage of [ wire ], how much of the backward integration in the wires and cables for you, currently?

C
Chirayu Upadhyaya
executive

Almost 100% of the cables and wires.

U
Unknown Analyst

Okay. And just 1 connected question, as you have entered more into the renewable cables, data center cable, the difference between the realization of the margins, can you give some color that how big is the difference between the normal cables, which is wires which have been used in real estate or normal tables compared to the emerging sectors which you are seeing?

C
Chirayu Upadhyaya
executive

So the differential in terms of margins will vary depending on what cables you are looking at. But all such cables, which have traditionally been imported, and it is now that the demand for them has been increasing domestically and hence have been started getting manufactured over here, what internally we call a special purpose cables. For them, margins are definitely better than what we make on the other types of cases. But again, it is very depending on which cables we are looking at, so.

Operator

[Operator Instructions] The next question is from Rahul Agrawal from Incred Capital.

R
Rahul Agarwal
analyst

Congrats on another quarter of super performance. Sir, 2 questions, please allow me to ask them very short. Firstly, on channel finance. My understanding is the balance sheet has improved quite a bit on working capital, purely because our channel finance percentages have increased into FMEG as well as cable wire.

The question essentially is if the channel pays you faster against cash discount, does that mean lower gross margins just from an accounting perspective? That's question #1.

C
Chirayu Upadhyaya
executive

Sure, Rahul. So no, that doesn't translate into lower margins, because whenever we revise the prices of the cables and wires, we definitely take into account that this is the kind of cash discounts and what kind of the channel financing we have with our distributors. So we take that into account while revising our price and hence, that doesn't transform into lower gross margin for us.

R
Rahul Agarwal
analyst

Okay. And second question was on overall margin.

Operator

[Operator Instructions]

C
Chirayu Upadhyaya
executive

Operator, I have a suggestion, why don't we close the second question of Rahul and then we'll probably for the next participant on... Rahul, please go ahead.

R
Rahul Agarwal
analyst

So the question essentially on margins. I think cables have done better than wires again, but the margin trends are reversed, that they're holding up Q-o-Q, also margins are 14.4%. Your guidance earlier been 11% to 13% sustainable range. I think on TV today, you said 12% to 14% range. I understand it's more conservatism, but my sense is ultimately, we're expecting this to normalize, right? So eventually, it should trend down towards 12%. I don't know when it happens, but that should be the reality for the industry. Is that the right way to understand?

C
Chirayu Upadhyaya
executive

I mean, we believe that 11% to 13% range is something that we'll be able to achieve irrespective of what happens in terms of automotive price [ in that one ] and hence, that has been what our guidance has been.

What we have been able to achieve over the past few quarters has been because of various reasons. It might be because of the mix that we have been able to achieve within the cables, it might -- it is because of the higher number or higher percentage of contribution from exports as well, which is a better margin product. It is also a large -- to a large part now because of the scale at which we are operating. So because of various reasons, we have been able to register better margins than our guidance. But in the long term or in the midterm, if you are putting it into your model, you should definitely put or take into account the guidance that we have provided, and then you'll never have a negative surprise on.

R
Rahul Agarwal
analyst

So in terms of growth and mix, I think everything is sustainable, right? The mix is going to sustain ahead, the exports are going to be better. So I think there is no reason for margins to come down if that doesn't change.

C
Chirayu Upadhyaya
executive

If we are able to sustain the current levels -- or the current scale that we are operating, if we are able to sustain the contribution from international business of HDC, IDC different types of mix, definitely we should be able to sustain the margin. But I mean, sitting at this point in time, we wouldn't be able to comment that -- for like 100% short that is something that will play out. But 11% to 13% is something that we definitely believe that with respect to what happens, that is something that we'll be able to achieve. And hence, that has been our guidance.

Operator

[Operator Instructions] The next question is from the line of Praveen Sahay from Prabhudas Lilladher.

P
Praveen Sahay
analyst

Many congratulations for a very good set of numbers. A few data points I need. So can you give the capacity utilization in the wire and cable currently, as well as the contribution of cable and wire segments in the quarter? And the CapEx number for '24- '25?

C
Chirayu Upadhyaya
executive

Sure. So in terms of capacity utilization, we will be operating somewhere in the vicinity of 65% to 70% on cables and wires. In terms of CapEx, as we've guided this year and the next year, we would be incurring CapEx of close to INR 600 crores to INR 700 crores at least and that guidance continues, stays as of now.

P
Praveen Sahay
analyst

Can you bifurcate '24, '25, equally?

C
Chirayu Upadhyaya
executive

Both years. Both year, so INR 600 crores to INR 700 crores of CapEx each year.

P
Praveen Sahay
analyst

For each year, okay.

C
Chirayu Upadhyaya
executive

And in terms of mix between cables and wires, again, since cables has performed better than wires, it would have moved a few hundred basis points more towards the cable side.

Operator

The next question is from the line of Abhijit Akella from Kotak Securities.

A
Abhijit Akella
analyst

I have just 1 on the CapEx position right now. So 65%, 70% utilization we are at right now in wires and cables. Usually, what is the optimal or peak level we can go up to? And at what point would we need to start thinking about adding capacity beyond this EHV project that we are doing? Is that currently something besides EHV that's also going on in terms of capacity debottlenecking? Or is that something we need to consider as we get closer to optimal levels?

C
Chirayu Upadhyaya
executive

So Abhijit, you can go as high as 95% in terms of capacity utilization. But what we have always done is that we have invested ahead of time in terms of CapEx, and we re-incur this CapEx every year.

So as you know, even prior to the INR 600 to INR 700 crores of guidance that we gave, we anyways used to incur about INR 300 crores to INR 400 crores of CapEx every year. And hence, we continue to invest into expanding facilities every year. So that is something that we'll continue to do. In terms of other projects that we are doing other than EHV, we are also investing in expansion of our facilities for SPC, which is our special purpose cables and various other product categories.

But yes, I mean we'll continue to incur those CapEx in terms of expanding those facilities every year, and we wouldn't wait to reach 80%, 90%, 95% of that [ inside ] utilization to [ income more that back ].

A
Abhijit Akella
analyst

Got it. Sir, just to clarify this INR 300 crores to INR 400 crores that we keep spending on a usual basis, approximately how much capacity addition would it lead to on an annual basis? Is it like 10%, 15% or higher than that?

C
Chirayu Upadhyaya
executive

I mean it will be varied year-on-year and roughly about 3/4 of that goes into cables and wires and 1/4 goes into FMEG. So on FMEG, we have been moving towards in-house manufacturing. So that is where the incremental CapEx has the most worth, and cable and wire that has been used for various purposes to increase the capacity of domestic cable, to increase the capacity of manufacturing cables which are exported and all on and so forth. So the expansion number is really quarter-on-quarter -- sorry, year-on-year depending on what we've centered towards.

Operator

The next question is from the line of Natasha Jain from [ Nilayam ] Bank.

U
Unknown Analyst

Congratulations, sir, for a strong set of numbers. I just have 1 question on the A&P spend. So do you bifurcate the A&P spend into cables, wires as well as FMEG? If yes, then can you please give us the split both for this quarter and same quarter last year?

C
Chirayu Upadhyaya
executive

I mean, Natasha, we haven't -- we normally don't give out the split between the cables and wires and FMEG, but definitely, there is a kind of -- the bifurcation that happens in financials, as and when whatever that has been incurred for.

U
Unknown Analyst

So just any sense, should I assume more spend is towards wires and cables or towards FMEG? A qualitative sense will do.

C
Chirayu Upadhyaya
executive

I mean it will depend on what kind of spend we have done. So for example, if there is a particular advertisement that we have come out for wires, for example, the green wires advertisement that we came out for last year. So those costs will be incurred in the cables and wires segment. IF there is something that we are doing on the fan side that will be incurred on the FMEG side. So depending on where it is utilized, those costs will be accounted for in the financials.

Operator

The next question is from the line of Nilesh from ICICI Securities.

U
Unknown Analyst

Hope I'm audible. My question is on lighting division. You explained briefly that the lighting division is undergoing difficult phase on change in pricing environment. So could you please elaborate on the exact situation happening in the lighting division, both at company level and industry level, if you could so?

C
Chirayu Upadhyaya
executive

Sure, Nilesh. So within lighting, especially in the LED segment, what has come about is that a new technology, which is [ oness ] driver on both technology has come about. And because of this, there is efficiency in terms of costing as well as -- which has led to a pricing correction in this. So what has happened over the past 12 to 14 -- or 12 to 15 months, is that the pricing of LED lighting, they have grown by almost about 24%, 25%. And that is why you've seen the top line getting softer for us, for other peers in this segment as well. So that is what is in the shift as of now. As of now, we believe that pricing correction should be done with and now going forward, that should be, but let's see how it stands out going ahead.

Operator

The next question is from the line of Sandip Agrawal from Naredi Investments.

U
Unknown Analyst

My question is regarding, sir, wires and cable side. Have you seen any material CapEx coming in the near future in India.

C
Chirayu Upadhyaya
executive

Sorry, Sandip, are you asking for us for -- in terms of CapEx for India?

U
Unknown Analyst

Yes. No, no, no, for the industry.

C
Chirayu Upadhyaya
executive

I mean if you look at across all the industries, so cables and wires have requirement across industries. If you look at tollways, highways, power termination distribution, real estate, each and everything. If a private player is constructing a new manufacturing facility for themselves or schools are being constructed, how the commercial real estates are being constructed, Everywhere cables and wires are required. So in that sense, and that is the reason why you've seen the kind of volume growth that has been driven by the industry over the past few years because the CapEx as well as investments in infrastructure growth has been continuously increasing for many years now. And that is something that we believe will continue to go on for many years going ahead as well.

Operator

[Operator Instructions]

The next question is from the line of [ Omar Rigarderei ] from [ Sri ] Investments..

U
Unknown Analyst

Yes. My question was regarding FMEG. You have been highlighting that it would be a 10% margin business. But given the state of the business currently and given the sentiments, I mean, what kind of a target you would be looking at for that? You have stated a target of 10%. And when it can turn into black? And excluding A&P spend, what would have been the profit this quarter or loss this quarter?

C
Chirayu Upadhyaya
executive

Sure. So when you started a Project [indiscernible], there were various different changes that we did in how we used to operate in the FMEG segment. One of them was the complete realignment of our distribution channel. That is something that took us almost 1.5, 2 years to complete and which is now behind us. There are 2 to 3 other things that we are doing on the FMEG side, which should help us on improving numbers on that side. For example, we are doing a lot of work on brand position. We're doing a lot of work on new product development. We are making sure that we have the right offerings across price segments so that we are able to capture the opportunities that comes in the entire industry. We are working a lot on influence and management. If you look at the FMEG as a business, the influencers are the 1 who actually decides or pushes a particular customer to decide a particular trend when we are buying a product.

So we are doing a lot of work on influence management as well. Through all of this, we definitely believe that the growth in FMEG business should start picking up. In terms of bottom line, there are 2 or 3 things which should help us. One is that we are now trying to change the mix of our product categories within the basket. Till now, fans and lights has been the largest contributor of top line on the FMEG side. But what now we are trying to do is change the mix more towards switches and switchgears. So then in switchgears as an industry has lower competitive intensity, and hence much better margins than what can be made on the fans and light side. As and when that mix change will happen, you'll start seeing improvement in margin. Second thing that should help us is scale. We manufacture everything in-house, even on the FMEG side. And when you are operating at lower capacity, definitely your costs are higher, and hence that affects your bottom line. As and when we are able to scale up the FMEG segment, the product categories, you should start implementing margin there as well. So -- and the third thing that we are trying to do is premiumization. So in all the product categories, we are trying to be present on the premium side, wherein, again, the margins have been far better.

Traditionally, we have been only present in 1 price point, but now we have offerings on the premium side in all those product categories. So again, as and when the mix changes more towards sales of our premium products, again, the margins will start to improve. So we believe that going ahead, both top line and bottom line should start to see improvement. And it will be a gradual improvement, but we still definitely believe that 10% of EBITDA margins in FMEG is something that we should be able to achieve by FY '26.

U
Unknown Analyst

Yes. And the clarification on normalized profit, excluding A&P spend, what would it have been?

C
Chirayu Upadhyaya
executive

So if you exclude the A&P spend, definitely, there has been an improvement in profitability. I mean it wouldn't be a significant number, but definitely, it has been better than what it was in the past quarter.

U
Unknown Analyst

But has there been a profit or a loss, or you have broken even or you haven't?

C
Chirayu Upadhyaya
executive

Again, well, if you look at the combination, we might have been in a bit of profit.

U
Unknown Analyst

Okay. And in the short term, you expect that trend to continue to be in black.

C
Chirayu Upadhyaya
executive

Definitely. Gradually you start seeing much more improvement happening on the bottom line side as well.

Operator

Ladies and gentlemen, due to the time constraints that was the last question. I now hand the call over to Mr. Gandharv Tongia for closing comments. Over to you, sir.

G
Gandharv Tongia
executive

Thank you so much for joining us today. In case if you have any follow-up questions, please do write to us at investor.relations@polycab.com, and we will be extremely pleased to attend your queries. Thank you, and have a great day. Bye-bye.

Operator

Thank you. On behalf of Polycab India Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.