Marico Ltd
NSE:MARICO
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Intrinsic Value
The intrinsic value of one MARICO stock under the Base Case scenario is 278.86 INR. Compared to the current market price of 599.15 INR, Marico Ltd is Overvalued by 53%.
The Intrinsic Value is calculated as the average of DCF and Relative values:
Valuation Backtest
Marico Ltd
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Fundamental Analysis
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Marico Ltd. is a prominent Indian consumer goods company that has carved a niche for itself in the fast-moving consumer goods (FMCG) sector, focusing primarily on health and wellness products. Founded in 1990, Marico has grown through a combination of innovative product offerings and a keen understanding of market dynamics. Its flagship brands, including Parachute coconut oil, Saffola cooking oils, and Beardo men's grooming products, cater to a diverse consumer base, emphasizing quality and affordability. The company's strategic focus on premiumization and expanding its portfolio into segments like personal care, food, and home care reflects its adaptability in a rapidly evolving marketplace...
Marico Ltd. is a prominent Indian consumer goods company that has carved a niche for itself in the fast-moving consumer goods (FMCG) sector, focusing primarily on health and wellness products. Founded in 1990, Marico has grown through a combination of innovative product offerings and a keen understanding of market dynamics. Its flagship brands, including Parachute coconut oil, Saffola cooking oils, and Beardo men's grooming products, cater to a diverse consumer base, emphasizing quality and affordability. The company's strategic focus on premiumization and expanding its portfolio into segments like personal care, food, and home care reflects its adaptability in a rapidly evolving marketplace, paving the way for consistent revenue growth and increased market share.
For investors, Marico represents a compelling opportunity due to its robust financial performance and sound governance practices. The company's commitment to sustainability and social responsibility resonates well with the contemporary consumer ethos, while its efficient supply chain and strong distribution network ensure that products reach consumers effectively. With a focus on innovation and agility, Marico is well-positioned to navigate the challenges of the FMCG landscape, making it an attractive prospect for those looking to invest in a company with both potential for growth and a proven track record of resilience. As it continues to leverage emerging trends in health and wellness, Marico’s future looks promising, ensuring it remains a key player in the consumer goods sector.
Marico Ltd. is a prominent consumer goods company based in India, well-known for its extensive portfolio of products in the personal care and food segments. The company operates primarily in the following core business segments:
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Hair Care: This is one of Marico's largest segments, which includes a range of products such as hair oils (notably, Parachute and Hair & Care) and shampoos. The hair care segment has a strong market presence and caters to various consumer needs across different demographics.
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Skin Care: Marico offers a variety of skin care products, which include lotions, face creams, and other beauty products. Brands in this segment may include products under the brands like Kaya and Nihar Naturals.
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Health Care: This segment includes edible oils, such as Saffola, which is popular for its health-oriented positioning and serves consumers looking for healthier cooking options. The brand focuses on heart-healthy products.
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Food Products: Marico has extended its offerings to include health-focused food products, emphasizing nutrition and wellness. This includes a range of items that often focus on wholesome ingredients and functional benefits.
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Home Care: While not one of the primary segments, Marico does offer products that are used for cleaning and maintaining the home, which may include specific categories like fabric care and household cleaners.
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International Business: Marico also operates in several international markets, providing products that cater to local tastes and preferences. This segment has been vital for the company’s growth strategy, diversifying its revenue streams beyond India.
These core segments leverage Marico's focus on innovation, customer understanding, and brand-building, allowing it to establish a strong presence in the highly competitive consumer goods market.
Marico Ltd, a leading consumer products company in India, particularly known for its presence in the beauty and wellness segments, holds several unique competitive advantages over its rivals:
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Strong Brand Portfolio: Marico has established a robust portfolio of well-recognized brands such as Parachute, Saffola, Hair & Care, and more. These brands have a significant market presence and consumer loyalty, providing a competitive edge.
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Innovation and Product Development: Marico invests heavily in innovation, providing it with a steady pipeline of new products that cater to changing consumer preferences. Their focus on developing unique products helps them differentiate from competitors.
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Effective Distribution Network: The company has developed an extensive and efficient distribution network that ensures its products reach a wide range of markets, including rural and semi-urban areas. This reach helps them capitalize on various market segments where competitors might have limited access.
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Cost Leadership and Operational Efficiency: Marico focuses on achieving economies of scale and operational efficiencies in its manufacturing processes, which can lead to lower costs and better pricing strategies compared to its competitors.
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Sustainability and CSR Initiatives: The company actively engages in sustainability practices and corporate social responsibility initiatives which resonate well with modern consumers, improving brand loyalty and customer alignment.
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Agility and Adaptability: Marico's management has shown remarkable adaptability to market changes, allowing them to swiftly respond to consumer trends and emerging market conditions, often ahead of competitors.
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Focus on Health and Wellness: With an increasing consumer shift towards health and wellness products, Marico has strategically positioned its brands, especially with products like Saffola, capitalizing on health trends that competitors may not address as effectively.
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Strong Marketing and Consumer Engagement: The company employs strategic marketing and advertising campaigns that help maintain brand relevance and drive consumer engagement, enhancing its competitive position.
These competitive advantages combine to create a resilient business model, enabling Marico to remain a key player in its market segments against various rivals.
Marico Ltd, a prominent player in the fast-moving consumer goods (FMCG) sector, faces several risks and challenges in the near future that could impact its performance. Here are key factors to consider:
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Market Competition: The FMCG sector is characterized by intense competition from both established players and new entrants. Marico needs to continuously innovate and differentiate its products to maintain market share.
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Changing Consumer Preferences: Shifts in consumer behavior towards health-conscious, sustainable, and natural products can impact demand for traditional products. Adapting to these preferences may require changes in product formulation and marketing strategies.
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Regulatory Changes: Compliance with evolving regulations related to product safety, labeling, and environmental standards can pose challenges. Non-compliance can lead to penalties and damage to reputation.
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Supply Chain Disruptions: Global supply chains have been under pressure due to various factors, including pandemics, geopolitical tensions, and natural disasters. Disruptions can impact the availability of raw materials and increase costs.
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Inflation and Cost Management: Rising costs of raw materials and logistics, exacerbated by global economic conditions, could squeeze margins. Marico will need effective cost management strategies to maintain profitability.
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Digital Disruption: Increasing e-commerce sales and the need for a robust online presence could require significant investments in digital transformation. Failure to adapt could result in lost opportunities.
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Brand Equity and Reputation Management: With the rise of social media, brand reputation can be affected rapidly. Any negative publicity or product recalls can significantly harm consumer trust.
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Economic Uncertainty: Macroeconomic factors, such as recession, inflation, or changes in disposable income, can affect consumer spending on discretionary items, impacting sales.
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Geopolitical Risks: Involvement in international markets exposes Marico to geopolitical risks, including tariffs, trade restrictions, and political instability, which can affect operations and profitability.
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Sustainability Expectations: Increasing consumer and regulatory focus on sustainability and ethical sourcing requires companies to adopt more responsible practices, which may increase operational costs.
By proactively addressing these risks and challenges, Marico Ltd can position itself to sustain growth and continue to innovate in the evolving FMCG landscape.
Revenue & Expenses Breakdown
Marico Ltd
Balance Sheet Decomposition
Marico Ltd
Current Assets | 40B |
Cash & Short-Term Investments | 10B |
Receivables | 12.5B |
Other Current Assets | 17.6B |
Non-Current Assets | 34.2B |
Long-Term Investments | 4.4B |
PP&E | 9.5B |
Intangibles | 18B |
Other Non-Current Assets | 2.3B |
Current Liabilities | 24.4B |
Accounts Payable | 15.8B |
Accrued Liabilities | 1.3B |
Short-Term Debt | 3.8B |
Other Current Liabilities | 3.5B |
Non-Current Liabilities | 11.5B |
Long-Term Debt | 1B |
Other Non-Current Liabilities | 10.4B |
Earnings Waterfall
Marico Ltd
Revenue
|
98.2B
INR
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Cost of Revenue
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-47.7B
INR
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Gross Profit
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50.5B
INR
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Operating Expenses
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-31.3B
INR
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Operating Income
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19.2B
INR
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Other Expenses
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-4B
INR
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Net Income
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15.2B
INR
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Free Cash Flow Analysis
Marico Ltd
INR | |
Free Cash Flow | INR |
Marico delivered robust results, achieving double-digit growth, driven by steady demand recovery, particularly in premium foods and personal care segments. With revenue surpassing INR 1,000 crores in annual run rate for food, the company anticipates continued growth of 20-25% in core brands. The potential for Plix to reach INR 500 crores and Beardo's progression toward double-digit EBITDA margins further bolster expectations. Despite commodity-driven price hikes (up to 15% in edible oils), the firm remains optimistic, targeting overall double-digit revenue growth for FY '25, while managing expected margin pressures of 40-50 basis points for the year.
What is Earnings Call?
MARICO Profitability Score
Profitability Due Diligence
Marico Ltd's profitability score is 71/100. The higher the profitability score, the more profitable the company is.
Score
Marico Ltd's profitability score is 71/100. The higher the profitability score, the more profitable the company is.
MARICO Solvency Score
Solvency Due Diligence
Marico Ltd's solvency score is 85/100. The higher the solvency score, the more solvent the company is.
Score
Marico Ltd's solvency score is 85/100. The higher the solvency score, the more solvent the company is.
Wall St
Price Targets
MARICO Price Targets Summary
Marico Ltd
According to Wall Street analysts, the average 1-year price target for MARICO is 718.77 INR with a low forecast of 486.82 INR and a high forecast of 864.15 INR.
Dividends
Current shareholder yield for MARICO is .
Shareholder yield represents the total return a company provides to its shareholders, calculated as the sum of dividend yield, buyback yield, and debt paydown yield. What is shareholder yield?
Ownership
MARICO Insider Trading
Buy and sell transactions by insiders
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Profile
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Industry
Market Cap
Dividend Yield
Description
Marico Ltd. engages in the provision of beauty and wellness space products and services. The company is headquartered in Mumbai, Maharashtra and currently employs 1,722 full-time employees. The firm's principal products include edible oils, hair care and personal care. The firm offers various brands in the categories of hair care, skin care, edible oils, healthy foods, hygiene, male grooming, and fabric care. Its portfolio of brands includes Parachute, Saffola, Saffola FITTIFY Gourmet, Coco Soul, Parachute Advansed, Hair & Care, Nihar Naturals, Livon, Set Wet, Set Wet Studio X, Veggie Clean, Kaya Youth, Travel Protect, House Protect, Mediker, Parachute Advansed Body Lotion, Revive, Veggie Clean, Parachute Advansed Coconut Creme Oil, Revive and Beardo. Its international portfolio includes brands, such as Fiancee, Hair Code, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-men and Thuan Phat. The company operates over eight factories across India in various locations. The company operates across Bangladesh, Singapore, Egypt, Malaysia, Middle East, Nepal, Malaysia and South Africa.
Contact
IPO
Employees
Officers
The intrinsic value of one MARICO stock under the Base Case scenario is 278.86 INR.
Compared to the current market price of 599.15 INR, Marico Ltd is Overvalued by 53%.