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Finolex Cables Ltd
Earnings Call Analysis
Q3-2024 Analysis
Finolex Cables Ltd
The company has seen promising results in operational efficiency, with inventory turnover improving from 1.8-1.9 months to just about 1.5 months. Control of receivables has also improved, now at 14 days as opposed to the previous 15-16 days. These improvements suggest an enhanced ability to manage working capital and cash flow, attributed to the implementation of new management software and methodologies. It seems the system is adapting dynamically and becoming more efficient over time.
Strategic capital expenditures have been made toward improving operational capabilities. In particular, the company has addressed logistics inefficiencies by setting up a compounding plant in Goa to reduce the transport of compounding material from Pune, indicating a focus on optimizing manufacturing and distribution to support increased volumes. This move is expected to reduce costs and could potentially improve profit margins.
In an attempt to drive volume and consequent revenue growth, the company has strategically increased its advertising expenditure over the last two to three quarters. This decision aims to bolster market presence and sales, with an expectation that the revenue growth will offset the additional marketing costs.
The company has signaled confidence in achieving sustainable mid-teen revenue growth in the future, provided there are no significant economic or political disruptions. The optimism is fueled by growth trends in construction, automotive, and industrial sectors, where the company's products are relevant. Nonetheless, the company acknowledges increased competition, with its market share in wires at 23-24%, compared to higher levels two decades ago.
Margin projections are optimistic, especially with plans to backward integrate and gain more control over the supply chain. Once operational efficiencies are realized and the plant operates at 70-75% capacity, management expects to see margins in the double digits, which would mark an improvement in profitability. The focus on backward integration also suggests a strategic move to reduce reliance on suppliers, enhance competitive positioning, and improve margins over the medium to long term.
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Ladies and gentlemen, good day, and welcome to Q3 FY '24 Earnings Conference Call of Finolex Cables Limited. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Ms. Mamta Samat from Perfect Relations. Thank you, and over to you, ma'am.
Good evening, everyone, and thank you for joining us on Finolex Cables Limited Q3 FY '24 Earnings Conference Call. Today, we have with us the senior management represented by Mr. Mahesh Viswanathan, Chief Financial Officer. Before we begin, I would like to say that some of the statements that will be made in today's discussion may be forward-looking in nature. We will begin the call with the opening remarks from the management, after which we will have the forum open for the interactive Q&A session. I will now request Mr. Mahesh Viswanathan for the opening remarks. Thank you, and over to you, sir.
Thank you, Mamta. Good evening, everyone. Thank you all for participating in today's call. Some brief remarks from my side. I'm sure all of you have already seen the numbers and you probably have some questions. But to recapitulate the numbers, our revenues for the quarter was about INR 1,222 crores, up from INR 1,187 crores. That's about 3% higher than the immediately preceding quarter. and up from INR 1,150 crores, which is the revenue for the corresponding quarter of the last year.
That's about 6% higher. On a 9-month basis, the revenue was INR 3,613 crores, up from INR 3,256 crores, which is about 11% growth. Overall, it's within the segments, volume growth in electrical cable is about 8%. And the communication cables, which is the second largest group that we have, where the volume growth in the metal-based products were kind of flat, whereas there was a decrease in the optic over-based products. The reason for that was simply that the tender, which is expected from -- on [ BharatNet ] has still not been floated as yet. That tender is expected to consume approximately 2.4% [indiscernible] kilometers of fiber over the course of its duration.
The tender is expected to be floated now sometime in the next within the next week is what we hear now. So if you add another couple of months before the hours are issued, then the expectation is that revenue flow will start from at the earliest quarter 1 next year at the latest, probably quarter 2 next year. That is when the revenue stream will start to flow. On the private telecom side, the 2 larger players, both Reliance and Bharti did not invest so much on the cable assets during the last quarter.
My understanding is that Reliance is focusing more on operationalizing the 5G rollouts that it had done. Whereas in the case of Bharti, they normally conduct reverse action and they started the reverse action process only towards November. They went through 4 arms and the last 1 was concluded last week. While we have positions, the contract is it to be closer. So both private players, larger players in terms of procurement did very little in the last quarter. So these 2 were the basic reasons for a very low revenue in the communication cable segment so that will turn around in the coming quarters.
The other comments that are one of the new cars, yes, there is a slight slippage in the margin on the electrical cable side. We had been averaging around 14% over the past 2, 3 quarters. It dropped to 12 in the last quarter, but that's primarily an issue of product mix rather than anything else. That should again change in the long term, and we should get back to the normal levels of 13.5%, 14% sooner than later. Beyond this, there is nothing really much to comment on. So I'll close my brief opening remarks now and then open up for questions. Thank you.
[Operator Instructions] The first question is from the line of Shivam Mittal from Ronata Investment Advisors Private Limited.
Hello I'm audible now?
Mr. Mittal if you are using the speaker mode, may we request to use the handset mode to ask a question.
Is it better now, sir?
Yes, absolutely.
Okay. Sir, in combination cable, like which product constitute what percentage of like how much optic fiber?
The base products would be around. [indiscernible] total basket.
How much, sir?
2/3. All right.
And what additional top line we expect like from buying CapEx? And by when we will be able to achieve those top lines.
That's what the CapEx that we have been -- we have talked about in the last couple of quarters. We expect demand to go up once the Bharti tenders are floated and announced. Secondly, as we've always been saying, the potential for demand in our country is far higher than what it currently is. And as and when 5G applications, more of use cases get rolled out, the need for fiber deployment will increase.
And so we are actually -- the deployment of capital that we are doing today is planning for the future. And we do believe that our country has a potential to consume for [indiscernible] of fiber every year. China today consumes approximately 400 million kilometers of the year. So there is definitely a need for fiber deployment. But as use cases developed and as fund availability improves, I think that should happen.
Sir, considering, even project and prefabricate, how much like additional top line we are targeting?
We have already made said those set those numbers in the earlier calls. So I can refer you to the previous minutes, that would be easier. I don't see as a need I don't think we have made any revisions to those numbers.
All right. Sir, volume growth has been like 8%. First quarter rose 30% second quarter 10% and now 8%. So sir, any particular reason for that?
I think there was a little bit of catch-up in the 30% fact probably was catching up from earlier loads. I think a 2-digit number should be sustainable. but not in their 20s and 30s. I think the mid-teens would be sustainable in the long run.
All right. Sir, can you provide like region-wise volumes were like how much from East North, which area contribute what percentage?
So that typically are strength is largely -- there is the best in the South where close to 45% of our revenue comes from followed by the West, which is approximately 30%. Not an input together about the balance, 25%.
Sir, in last call, like you mentioned, to remove our power cable revenue to compare our performance years. Like can you provide us about comparable revenue numbers because peers don't provide that.
You have to have the same problem. I do know that they have -- some of them have extremely large cable businesses. The power cable business, our estimate is approximately between [ INR 23,000 INR 25,000 crores ] in a year. And our exposure to ad of approximately INR 150 crores, INR 180 crores. So we are a very, very small player there. So the -- it would help if the numbers are segregated, but then that is not what everybody discloses, there is no static requirement to do so, so nobody disclosures, except I think one company. So it's kind of difficult to compare that. We can only make just -- and I don't think that's the best way to do something.
All right. Sir, what is the capacity utilization currently going on?
Around again, 65%, 66%.
Okay. Sir, we had like a consultant to work upon like inventory levels to improve working capital efficiency. Any update on that?
That is -- it's an ongoing project, but then initial results have started to come in. So if you -- while the third quarter doesn't require the balance sheet numbers to be published, there have been promising results. Our inventory -- overall inventory from raw material all the way to finished goods is now at about 1.5 months used to be 1.8 1.9 months earlier on. And obviously, the values have also declined in proportion.
The control of receivables continues were 14 days now against 15, 16 days earlier. So the work that the consultants have done has definitely helped us, but it's been 6, 7 months since that project has gone live. I think more results will come in as we progress in time as the software or the news more self-learning. So it is able to adjust itself to situations on a dynamic basis. So as it learns more, it will be more efficient.
Can you like a number of distributor to distribute account channel partners?
700-plus numbers. Yes, that's 130 dividend.
130?
Yes.
And the channel partners?
Channel partners, we have approximately 4,500 of them probably after that around 2,000 are active. When I say active, they buy every month, some of them buy multiple times every month. The others may not be buying in that the other set.
All right. Sir, any update on like pending litigation you want to use minority shareholders?
Well, I do not have any updates on that. Like I said in the previous call, the litigation is between two shareholders and when we get updates, we would, of course where well we need to -- where the company is involved and needs to informed shareholders, we would put them in the public moment. But otherwise, I don't have any update at this point in time. All right.
Channel partner has not grown quite sort of long term [ 4,000, 5,000 ] kind of numbers we are seeing.
Yes, because what we said was while we will retain this channel partners we will grow into the retail market through a distribution channel, which is why we started investing on the distribution setup and appointment of distributors. So geographies where we were not present earlier or we were not reaching because the channel partner was servicing them out of a shop we now have a distribution set up, which brings the material to the retailer's place. So the strategy was clearly to grow rapidly through a distribution set up.
All right. That's it for me.
The next question is from the line of Sonali Salgaonkar from Jefferies.
First question is regarding the volume in the electrical cables. Could you throw some color as to the segment-wise as in the end user segment wise volume growth, in particular, is any segment decelerating that we have seen such deceleration in the volumes quarter-on-quarter?
Not really. I mean the growth has been fairly even across the board, as things -- segments that have done much better than others have in the auto segment, not the [indiscernible] Considerably and also the agricultural piece. Those have grown higher than the others, but there has been growth in all the product offerings.
By the construction is the housing as construction going on as strong as we had seen in the earlier quarters.
Not as strong, there is a slight dip compared to the earlier quarters, but it is still more than positive.
Understood. The second question is on the margins. You did talk about the reason why the margins have come off a bit. But again, in the product mix, anything you would like to further detail out as to why the margin slipped quarter-on-quarter? And where should we -- or rather when should we expect normalization of margin?
Well, the proportion of auto cables to total has increased. So as you know, upper cable is a B2B product. And with [indiscernible] margins. So if that proportion goes up, then it obviously impacts the overall numbers. As I mentioned, agriculture applications have also gone up there again, the margins are not as lucrative as the standard construction virus.
That's the second part and within construction wire, we had more of project-related sales where the -- while there is a volume, the prices are when we are trying to start to sell larger volumes to the building community -- we do get higher discounts. So those are the 3 major issues.
Understand. Sir, are they structurally shifting more towards agri? Or can this be it.
No, it is have a structural shift to anything. The demand from these sectors were higher, and therefore, that's a reflection in the margin.
Understood. Sir, thirdly, on your CapEx and capacity. So could you help us understand of your [indiscernible] and how much is cable how much is wire? And do we -- I know you did say that our utilization is about 65%, 70%. But are there any pockets where you are facing capacity from [indiscernible] or the well of its capacity as.
On the wire and cables, there is -- at the moment, there is no real issue on capacity. We will be able to service easily another a 15% increase in volumes without -- there might be some balancing needs, but not in the initial 15% increase. But because we have been continuously over a period of time, adding more balancing requirements are needed. We have been adding every year. So these numbers do not get reported separately because these are less than in a plant maybe INR 5 crores or INR 6 crores of additional equipment that improves the increase the output there.
And that has been something that we've been doing every year. So I don't see an immediate need for additional expenditure on the [indiscernible], except as we mentioned in the earlier call, auto cables, we are increasing capacity at the tranche seeing that we do perceive a need for larger quantities up in the math from the vehicle manufacturers or the management side. And so we did announce an expansion out there. The order in place.
And the equipment is expected sometime around July, August this year. Once that happens, then I think the [indiscernible] needs for the time being is satisfied. On the other CapEx, those would primarily be around the fiber business. So preform production on additional capacity on fiber draw and cable production. So as we mentioned earlier, in Phase I, we are setting up a preform plant, which will produce approximately 100 tonnes of 3 funds in a year, which translates to somewhere around 4.5 million to 5 million kilometers of fiber.
We currently have 4 million kilometers of fiber drag capacity. We will expand back to 8 million over 2 years. And we have planned additional expansion of the cabling capacity to take care of the additional fine way to come out. So these are the plans that are in place, of which -- if I talk about the prefund part, the Phase 1 equipment of [ Lalit, ] building construction should get over in the next month, 1.5 months, after which [indiscernible] of the equipment take less.
So we expect pay form production to commence earliest around the end of second quarter next financial latest in the beginning of third quarter next financial. The fiber dry powders, we expect that to be ready by the next financial year, that is '25, '26. And as when the [indiscernible] tender is rolled out. And then once we have an idea of the volume that we are able to secure the orders for the [indiscernible] The building is already ready. Clearly [indiscernible] our rig. So that's the story on the fiber piece. On the other big part of CapEx is around 0 and its connected components.
Buildings is now ready, including the bunkers, the first set of equipment has left Korea last week. And we expect -- sorry, we expected around the 16 to 17 basis points and then commissioning will start hopefully by end of February or earliest by early March. We expect that to start production sometime in quarter one next year. That's the first piece of and the second delivery of equipment is expected to arrive in May this year, followed by installation and commissioning maybe 2 months thereafter.
As we mentioned in the last call, the [indiscernible] process will require different insulation compounds, and we're already working on setting up a compounding plant for making that installation material. And that should be ready by end of this year. Until then, of course, we will buy out that compound from third sources. But once we have our own plant, then that will be value accretive. So that's on the DM piece. I already talked to you about the auto cable expansion in [indiscernible]
The last piece is that for our Goa plant, we currently send the insulation compound here from Pune. But as volumes have grown, we are now putting up a compounding plant in Goa to [indiscernible] The paper work around getting permissions from the various authorities underway. We expect those to be closed by -- before the end of this fiscal. Once that happens, then construction and equipment ordering commissioning total for us. So that's the whole piece on CapEx for the moment.
For a very detailed answer very helpful. So your overall mix, how much is cable and how much is wireless?
So like I said, our annual cable business is approximately INR 150 crores, INR 180 crores. So all of -- let's say, last year, we did INR 3,700 crores of wire and cables, they were getting 150 cables. I don't think that proportion has changed substantially in the current year.
More towards cable, you say?
I mean, about the same cables, more towards wireless.
Got it. Sir, last question from my side. Any notable pricing actions we have seen in the last quarter going forward?
We had -- if you remember, Copper prices during quarter 2 were averaging around 8,400, 8,500 tonnes. October, they dropped 7,000 [indiscernible] levels also. So in October, we took a price drop of about 3%, 3.5%, I think and then again in December by the [indiscernible] went back up to 8,400. So we had to take another correction but this time uprate correction in December of around 2.5%. So that's -- those are the 2 actions that we took on place.
Understand. Sir, uptick pricing globally. Is that now stabilized?
I'm sorry?
Pick uptick cyber pricing globally.
Has been low has continued to be low until about a month ago. I think over the last 1 month, we are seeing the basis of somewhere around [indiscernible] per kilometer for the standard fiber to 270 to 275 has been the range. It's a substantial drop from 350, which used to be there about 1 year, 1.5 years ago. When I think it's been stable there for some time.
The next question is from the line of Praveen Sahay from Prabhudas Liladher.
Thank you for opportunity. So just to continue the last question, on the optical fiber. The prices, definitely on the Y-o-Y side, has been down by more than 20%. So is it fair to assume that especially in your communication cable where the revenue has been down by 11%. How much is the volume? Is it a positive volume you have?
No, there has been a volume drop. The volume drop has been almost 20%. Yes, I mentioned to you that there has been no gain business, absolutely no [indiscernible] business during the 9 months except for one small tender of, I think 10,000 or 15,000 kilometers. There has been no tender from the moment. And Reliance has been doing, but they have been buying small fiber count cables to complete their 5G rollout.
None of the large fiber in cables, so further convention has been low. And like I mentioned, Barclays not [indiscernible] they have a yearly contract and that process starts around September, August, September, the standard do delay started around October still hasn't been finalized. We've gone to 4 rounds of auctions, and we believe we have a position, but the contract is to be fined sharply. So not much of uptick from them as well. So deployment has been more around on maintenance. And very few large-scale roots.
Okay. And any clarity from the government this project? [indiscernible] come BharatNet project.
Yes, okay. So there was there were meetings with multiple stakeholders. We the commodity of telecom operators are the service providers and so on. We have seen a draft of the tender that is likely to be -- likely to be floated. We are hearing that the tender is likely to be floated every time now. So even this morning, there was one reason news that I got, which said that we should see the tender being posted online either tonight or tomorrow.
A little later, somebody else came in for it may not be us early as today, tomorrow, but maybe within the next one week. So all I can feel is that it is imminent. But knowing the normal process of submissions are even prior to submissions, people might have questions which they require clarifications on. And then the submission process, the evaluation process and finally the award, minimum of 2 to 3 months would go in that process.
So earlier IC awards being issued would be some time -- if I will quickly as the time line then towards the end of quarter 1 are mainly into quarter 2.
Okay.
Then it is a 3-year program.
Yes. So that is a 3-year program, and that expectation is from Q1 or Q2 revenue to start flowing.
Yes. So if everything goes on time lines, then yes, from Q2 would be a better guess.
Okay. Okay. And any color on the quantum like how big?
I think from what numbers that we see, it's over -- sorry, -- there are only 16 or 18 packages, I think the [indiscernible] And smaller packages. Total consumption, total requirement is about 650,000 kilometers of cables at various sizes and the estimated fiber consumption on this project is likely to be around 2.5 million kilometers.
Okay.
Also add to this, you would have electronics the EPCs and the whole lot. So it's a fairly big tender.
Okay. Sir, second question is related to the electrical side, electrical cable side. And you had also mentioned in the call that the slight dip in the construction activity. So how you are seeing the way forward? Like is that the construction activity started softening and especially the volume growth acceleration we will see in the downward trend the way forward, how you are seeing this segment to deliver?
I didn't say that construction has slowed down I said that in proportion in this quarter, we have sold more of automotive wins and aggregate-wise, brand construction was. And I also said that in proportion to the first quarter number, the construction of our number is slightly lower. Those are the statements are made. Construction activity visible has gone up. But then as you know, however this is a product which comes towards the tail end of a project's conclusion. So the stock gets finished first, while the internal get finished later on.
So I do hope that the momentum continues and demand shows up in the coming quarters. That's one. Second piece that I also said that was that within construction wire, we have sold more to projects than to the retail. So that indicates indicators are actually projects business is continuing and doing fairly well. So I think that part it's just one of those quarters where there is a small dip, but I think it is not something to really decide.
Okay. So just a continuation in this, definitely, you had done better in the project and the retail somewhere in the -- so is that something you are seeing that the retail softness is there? Or is it just on a quarter [indiscernible] for the retail.
No, I don't believe there is time to be road a major indicator. It could be one of the small glimpse. And one has to watch and see at least 2 quarters before 1 besides this is the way that is.
Okay. Okay. And any differentiation in terms of the margin profile in the project and the retail? Is it the same?
It would be. Because it's a good -- you and I go buy a box of wire from the retail shop. Invariably, he's going to charge is MRP minus maybe a small discount for our safe -- but when -- because we are going to buy one box or maybe at the most 2 boxes. But at the construction side, the builder is buying thousands of boxes. So he does command a better price part and the discounts are definitely higher or there. And if you have rate contracts with billers, then we ask is a little bit even more because then your business volume is kind of a known upfront. So you don't have to spend time for the money on other acquisitions. So that much money you save, but then you also your discount.
Got it. and all the best.
The next question is from the line of Argo Pratima from Sanjay Agarwal Broking.
Am I audible?
Can you raise your mic a little bit, please?
So you're sounding a bit muffled.
Am I audible, Sir?
Yes, is it better.
Okay. Most of my questions are already taken. So thank you for these details. One question I would like to ask that your operating margin is now around 12%, which is quite impressive. Could you please elaborate on any potential changes in OPM that might be anticipated for this current quarter? Could I please explain on changes here, changes in on operating margin that might be anticipated for the current quarter?
I think we are a fairly tight ship. We have increased our ad expenditure over the last 2, 3 quarters. So that is something that would definitely be higher in this quarter than earlier quarters. But then the expectation also is that the volume increase and the consequent revenue increase would compensate for the changes in these expenditures. I do not expect any major changes to the profile.
And one more thing I would like to ask that. What is your expectation about the demand scenario of the current and coming quarters compared to the last quarter?
So we are largely -- if you look at our products, sales profile that are largely construction, real estate related. So as long as there are no sudden changes to the external environment that externally environment, I mean economic political both as long as there are no sudden changes to those, I think there should be a fairly decent momentum to continue on the growth path. That's about as specific as I can be at this point in time.
The next question is from the line of Mustafa from [indiscernible] Investment Advisors.
Some the questions have already been answered. I just wanted to give some clarification on the demand environment, which is the sector mix in the company's revenue?
This is a sector mix?
Yes. So mix in the company's revenue.
So if I look at electrical cables, a substantial portion of that will go into construction, about 60%, 65%. about 10% to 12% of the 10% to 12% aggregation obligations. The remaining would go to industrial met.
That's nice. And I have one more question. Can you comment on the competitive environment on the both segments like wire and cables and the FMEG segment.
Okay. Wire and cable, like I mentioned earlier both are fairly about the same size as far as market grows between [ INR 20,000 crores INR 23,00 crores, INR 24,000 crores each. ] We are largely present in the wire side and less so on the cable side. because the cable part of it, the exposure is mainly to distribution and utilities and knowing the current and also the past financial strength of most of the distribution in duties, we are being we've been staying away from that part of the business.
On the wire side, we are fairly strong. We are more or less well represented in or over the country. Of course, our strength lies in the West and the South, but we are also increasing our reach in the North and the East. In terms of competitiveness, there are a few large players in the market. Competition is fairly intense.
Some of them do report to price-based competition, but I think price based competition in the long run is not something that is sustainable. We can gain a little of market share by dropping prices, but then you have to cover your costs at some point in time. So I think it's not a sustainable model to keep dropping prices to gather a larger market share.
But yes, the competition is fairly intense. Like I said, we are very strong in the South and the West, but there are other players who are stronger in the North or some of them in the rest as well. So what else do you want to see [indiscernible]
Yes. It's related to FMEG segment?
Okay. we are a much smaller player. I think we have seen light volumes improving, we have seen volumes improving in [indiscernible] and the Switchgear business. But then there is fairly large price erosion in early 3 segments.
Fans, we've had a tough time in the last 1, 2 quarters. I think we are improving our product profile there. And with the help of a better distribution now, I think we should start to see better results going forward. That is the as much as you have wire manufacturers getting into appliances, we also have appliance manufacturers getting into wires. So the competition is intense. But eventually, in the longer period, service levels, product quality and, of course, product availability and pricing will all matter will decide who matters at the end. And there, I think the brand of the company very keep us ahead in the future.
The next question is from the line of Mukesh Patel, who is an individual investor. Mr. Patel is unmuted. You can proceed with your question
Just want to know what kind of margins you are making on cable business and wire business?
So cable and wire, the blended margin is about 12%. That is that we in the segment results. As I mentioned, cable, we are a very small player. So we are extremely selective out there. And although the total, let's say, last year, we sold INR 3,700 crores worth of cable [indiscernible] is all of which cable was 150. So higher number there doesn't really impact the overall vision of the business.
But typically, we have been average is around 13.5% to 14% in the segment. And if you look back in the history, higher margins have always been one of the highest in the business in the industry. And our aim is to keep it there.
The next question is from the line of Manoj Gori from Equirus Securities.
Sir, like sometime back you already mentioned about the construction activity looks promising. So what we get is from the ground check is like probably in FY '25 somewhere around first quarter, second quarter, we might see many projects nearing the completion stage. And it should lead to strong volumes for wires especially, which has relatively underperformed versus cables, and we have relatively via heavy business.
So how do you see probably from FY '25 point of view on the guidance side, but at least on the industry side, probably mid-teens or even higher than that volume can be anticipated for the year, given that this year, the base also for the industry would be relatively on the lower side.
I think that is what I mentioned a few minutes ago when one of the other participants ask the question. What would be the volume increase you are at 8% or 9% now. So how do you look at it? I think the mid-teens -- mid-teens is something that is possible to achieve and would be a sustainable number, I think. Provider, of course, there are no drastic changes in the economic or political scenario going forward.
But depending on the current visibility, probably for FY '25, we are confident of industry doing this 15% kind of growth in [indiscernible]
I think so. I think so because all the components, whether it is construction or automotive, are industry growth. All of them are headed for a growth scenario. I think we should also we should also plan for similar numbers.
Great, sir. Secondly, if we look at the current quarter performance for probably for the last couple of quarters, when we look at the other listed players, especially the commentary on the [indiscernible] growth somewhere we do see that Finolex Cables is underperforming. So what are the reasons that you would attribute and have we seen any significant market share losses into South and West market?
There have been occasions when well, then price has played a part. But like I said, this is not something that is going to be sustainable in the long run. So how much do you drop price, you have to recover your cost at some point in time and gaining top line for the sake of giving top line is not going to add enough.
So yes, there have been some instances and we have seen that. But I think largely, our share has been in the ballpark of 23%, 24% within the wires space. Yes, it is lower than what it used to be 20 years ago, but that is expected given that more players have come into the market.
Right, sir. Sir, lastly, if you look at -- I just wanted to get some clarity. So from the promoter side, today, if you look at who is probably looking after the B2T operations, can you throw some light over there?
I mean at the moment, there is nobody.
Okay. Okay. So currently, if you look at both the promoters, probably nobody has any active role in the -- probably on the business side. Is that correct?
Yes, that's correct.
Okay, sir, wish you all the best.
[Operator Instructions] Our next question is from the line of Shivam Mittal from Purnartha Investment Advisors Private Limited.
[indiscernible]
Sorry to interrupt. Mr. Mittal, your line is not clear. It's sounding a bit muffled. Could you use the handset mode, please.
Is it better now?
A little bit better.
Sir, what is the advertisement spend we currently?
Also ad plus additional support to marketing all told will be somewhere on 50 [indiscernible]
50 to 70?
Yes.
The next question is from the line of Mukesh Patel, who is an individual investor.
Just for clarity. Sir, as you have said, the group in global market, the prices of OCs are coming down, and still, we are increasing our capacity in optical fibers. So how do we going about this business? And what kind of margins we can expect from this business in medium to long term?
Okay. And there are cycles which happen in every business and so there is an investment cycle when people are investing and then it stabilizes and then at that point in time, probably demand [indiscernible] down a little bit. Today's price situation is more to do with -- more to do with the economic cycle slowing down a little bit in China and investments coming down a little bit in China.
And I don't think that is something that we will expect to continue for years together in the future. They have shown year-on-year growth for the past 15 years, at least from a consumption level of about 90 million kilometers to currently 400 million kilometers every year. But then over a period of time, they have also grew capacities and when they cancel out a couple of tenders in that material becomes available globally and results in a drop in price.
We would be hopefully [indiscernible] phenomena. At the same time, like I mentioned earlier, our consumption India's connection today of fiber is in the 20 million kilometers gains. Our revenue [indiscernible] is much, much, much higher. We should be at least 50 million, 60 million kilometers at this point in time. But for certain issues were on funding those projects.
So I think that will happen sooner than later. And whenever that happens, then needs to be prepared with the capacity to be able to handle it because these are time-consuming projects. It's not easy to put up a preform project in in quick time. It requires a year, 1.5 years to materialize. So we are getting ready ahead of the curve. That's for sure. But at the same time, we also have some visibility to the kind of projects which the governments want to bring to the country. So one is the BharaNet connectivity.
There are other proposals in hand to [indiscernible] fiber on large-scale for multiple purposes. And I think all that will result in demand growing to higher than 35, 40 [indiscernible] lead to the 50 million raise.
So I think, yes, the time lines may not be -- may not sometimes exactly coincide with our plants. But eventually, that need is definitely.
And some margins, what kind of margins we can generate from?
Okay. So since we are trying to backward integrate as well, today, what we are doing is we do not make reforms. We have to buy them from the market. And therefore, we are dependent on certain suppliers for that product. So if we gain more control at the back end of the process, we believe that it will add to the margins. So when the plant is operating at, let's say, 70%, 75% of capacity, all from start to end, the margin should be in the double digits.
Okay. And imported cables from China, specifically OFCs compared to domestic mix. What is the price difference to it positive or negative?
No, sorry, I didn't get. Imported what?
Imported operating fiber cables from China vis-a-vis the domestic make optical fiber cables. The price difference, how much it is?
So see, today, cables are not imported from China, but fiber is imported from China. And there is -- after a lot of representation, the government has brought in antidumping duties. But then the effective landing price has dropped to somewhere around 270 per kilometer. So that's why the prices have dropped to at this point in time.
Okay.
And this is for the standard side, there are multiple considerations of fiber where the properties are different and those would be higher, much higher than.
The last question is from the line of Hitesh Advani. An individual investor. Mr. Advani, your line is unmuted. You can please proceed with your questions.
Hello, sir. Am I audible?
Very clear.
So I just wanted to ask what is, say, your guidance over the growth of different segments that our company is working on like FMEG or electrical housing wires like the demand is like a few of our competitors are saying that the demand is around -- the growth is around 20% to 25% in electrical wire cables. So what is your view on that?
I think we spoke about it a little bit in this call as well -- we are more to the wire portion of the business rather than the cable portion. And in the last one year, cables have done very, very well. Probably an indication of how much infra is getting developers in the country. [indiscernible] said, yes, there is growth, but I like an earlier caller asked I think we would see higher levels of growth when the current investment in construction nears its end of completion.
[indiscernible] come on the tail end of the construction part. So the growth visibility will be more towards the end of their cycles. And somebody asked the question, would I see a higher volume growth in FY '25 and I said yes. So that's probably how I would see it.
Okay.
Thank you. Ladies and gentlemen, thank you for joining Q3 and FY '20 Earnings Conference Call of Finolex Cables Limited. We conclude today's conference call. Thank you for joining us, and you may now disconnect your lines.
Thank you so much.