Zumiez Inc

NASDAQ:ZUMZ

Earnings Call Transcript 2024-Q2

[Operator]

Good afternoon, ladies and gentlemen, and welcome to the Zumiez's Inc. Second Quarter Fiscal 2023 Earnings Conference Call. [Operator Instructions]. Before we begin, I'd like to remind everyone of the company's safe harbor language. Today's conference call includes comments including Zumiez's Inc. business outlook and contains forward-looking statements.

These forward-looking statements and all other statements that may be made on this call that are not based on historical facts are subject to risks and uncertainties. Actual results may differ materially. Additional information concerning a number of factors that could cause actual results to differ materially from the information that will be discussed is available in Zumiez's filings with the SEC. At this time, I would like to turn the call over to Rick Brooks, Chief Executive Officer. Mr. Brooks, the floor is yours.

[Richard Brooks, executive]

Hello, everyone. Thank you for joining us on the call. With me today is Chris Work, our Chief Financial Officer. I'll begin today's call with a few remarks about the second quarter and the start of the back-to-school season before handing the call over to Chris, who will take you through the financials and some thoughts on the third quarter and the rest of the year.

After that, we'll open up the call to your questions. As we forecasted back in May, our results have continued to track below prior year levels. That said, our second quarter sales improved from the previous quarter trend line and finished ahead of our guidance. The operating environment in the U.S. remains challenging with significant multiyear inflationary impacts weighing on consumer discretionary spending, continued competition with spending on travel and experiences and higher levels of discounting to clear excess inventories.

While this backdrop does not set up well for our full-price selling model, we know from experience that these down cycles are temporary. And our focus is on best positioning the business to capitalize on market conditions as market conditions improve. This means staying close to our customers, adjusting our assortments to ensure we have diverse and differentiated merchandise they seek and providing the world-class customer service they've come to expect from us.

While we're not where we want to be from a results perspective, we made progress in the second quarter. And the work we've done this year against the plan we outlined in our earnings call in March has positioned the business for further improvement in the second half of 2023. The sequential moderation in our sales trend in Q2 has continued in the third quarter as we move into the back-to-school season and higher volumes.

Through Labor Day, third quarter-to-date sales are down 7.7% compared with down 11.6% in Q2 and 17.1% in Q1. Given that back-to-school has historically been a good indicator for holiday demand, we're optimistic about continued improvement in the business through the peak selling period this coming holiday season. For the tough first half, but I'm confident that by staying the course, we will emerge from this turbulent period even stronger.

This means being diligent with our spending, focusing on the strategic investments that we believe will create significant long-term benefit for our customers and our shareholders while managing carefully in the short term what we can control. Some of the long-term strategic investments we believe are important to push forward include: continued investment in our people through best-in-class training and mentoring; optimizing trade area performance by ensuring that we have the right number of stores to serve our customers in each market and getting the right product in the right places to serve them as quickly as possible; continuing to work with brands to increase speed and flexibility, while increasing margins; investing in innovative approaches to generate human-to-human connections with our customers and engage with them in new ways that enhance the shopping experience; continuing our international expansion, with a focus on Europe and Australia.

We know that brands emerge locally and grow globally, and our international presence provides us opportunity to better serve both our customers and our brand partners. While we continue to optimize these operations with many of the initiatives we have proven across North America, we feel good about the progress we made internationally this year, where first half comparable sales in our other international businesses increasing 8% and total sales increasing over 14%.

Before I turn the call over to Chris, I would like to thank everyone in our organization for their continued hard work and dedication. You're the foundation of our unique culture and the reason I'm certain that Zumiez's history of delivering long-term value for its shareholders will continue for years to come. With that, Chris will now discuss the financials.

[Christopher Work, executive]

Thanks, Rick, and good afternoon, everyone. I'm going to start with a review of our second quarter results. I'll then provide an update on our third quarter-to-date sales trends before providing some perspective on how we're thinking about the full year. Second quarter net sales were $194.4 million, down 11.6% from $220 million in the second quarter of 2022.

Comparable sales were down 13% for the quarter. The decrease in sales was primarily driven by our North America business, offset by more favorable results for our other international business. During the quarter, we continued to see softer sales, primarily driven by ongoing inflationary pressure, increased competition for discretionary spending and higher levels of discounting in the market.

From a regional perspective, North America net sales were $159.7 million, a decrease of 15.9% from 2022. Other international net sales, which consist of Europe and Australia, were $34.8 million, up 15.5% from last year. Excluding the impact of foreign currency translation, North America net sales increased 15.7% and other international net sales increased 11.8% compared with 2022.

Comparable sales for North America were down 15.8%, and comparable sales for other international were up 3.7% for the quarter. From a category perspective, all categories were down in comparable sales from the prior year during the quarter with hardgoods being our most negative, followed by footwear, accessories, women's and men's.

Total dollars per transaction were up for the quarter, driven by an increase in average unit retail, partially offset by a decrease in unit per transaction. Second quarter gross profit was $61.7 million compared to $75.1 million in the second quarter of last year. Gross profit as a percentage of sales was 31.7% for the quarter compared with 34.1% in the second quarter of 2022.

The 240 basis point decrease in gross margin was primarily driven by lower sales in the quarter, driving deleverage on our fixed costs. The key areas driving this change were as follows: store occupancy costs deleveraged by 210 basis points on lower sales volumes, product margins decreased by 70 basis points and buying and private label costs deleveraged by 20 basis points.

These decreases to gross margin were partially offset by a decrease of 30 basis points in web shipping costs and a 30 basis point decrease in inventory shrinkage. SG&A expense was $72.2 million or 37.1% of net sales in the second quarter compared to $70.1 million or 31.8% of net sales a year ago. The 530 basis point increase in SG&A expenses as a percent of net of sales was driven by the following: 210 basis point increase due to both deleverage of store wages on lower sales as well as increases in wage rates that could not be offset by hours reduction; 160 basis point increase due to deleverage of non-wage store operating costs; 80 basis point increase in non-store wages; and a 60 basis point increase in training and events due to event timing.

Operating loss in the second quarter of 2023 was $10.5 million or 5.4% of net sales compared with operating profit of $5 million or 2.3% of net sales last year. Net loss for the second quarter was $8.5 million or $0.44 per share. This compares to net income of $3.1 million or $0.16 per diluted share for the second quarter of 2022.

Our effective tax rate for the second quarter of 2023 was 8.5% benefit compared with 44.7% provision for income taxes in the year ago period. The decrease in our effective tax rate was primarily due to increase in net losses and allocation of those losses across the jurisdictions in which we operate. Turning to the balance sheet.

The business ended the quarter in a strong financial position. We had cash and current marketable securities of $140 million as of July 29, 2023, compared to $166.2 million as of July 30, 2022. The $26.2 million increase in cash and current marketable securities over the trailing 12 months was driven primarily by capital expenditures of $27.3 million.

As of July 29, 2023, we have no debt on the balance sheet and continue to maintain our full unused credit facility. We ended the quarter with $156.7 million in inventory, up 3.7% compared to $151.1 million last year. Inventory growth was driven primarily by store count increases in our international business, while inventory in North America is down 3.5% from the prior year.

On a current constant currency basis, our inventory levels were up 2.3% from last year. Now from -- to our third quarter-to-date results. Net sales for the 37-day period ended September 4, 2023 decreased 7.7% compared to the same 37-day period in the prior year ended September 5, 2022. Comparable sales for the 37-day period in September 4, 2023 were down 8.6% from the comparable period in the prior year.

From a regional perspective, net sales for our North America business for the 37-day period ended September 4, 2023, decreased 10.1% over the comparable period last year. And other international business increased 14.7% versus last year. Excluding the impact of foreign currency translation, North America net sales decreased 9.9% and other international net sales increased 8.5% compared with 2022.

From a category perspective, the men's category had a positive comp for the 37-day period ended September 4, 2023, while all other categories were negative. Footwear was our most negative category followed by women's, accessories and hardgoods. Total dollars per transaction were up for the period, driven by an increase in both average unit retail and units per transaction. With respect to our outlook for the third quarter of fiscal 2023, I want to remind everyone that formerly in our guidance involves some inherent uncertainty and complexity in estimated sales, product margin and earnings growth given the variety of internal and external factors that impact our performance.

Our Q3-to-date results have continued to show incremental progress to the trends experienced in the first and second quarter, but are still trending below year ago levels as consumer demand remains under pressure from the continued impact of high inflation on discretionary spending.

With that in mind, we are planning total sales for the third quarter will be between $211 million and $216 million. We expect that our third quarter 2023 product margins will be down slightly from the third quarter of fiscal 2022, due primarily to the mix of sales year-over-year. Consolidated operating margins for the third quarter are expected to be between negative 1.5% and negative 2.5%.

And we anticipate a loss of $0.15 to $0.25 per share. Similar to the first half, the decline in earnings is largely due to deleveraging the cost structure on lower sales base, coupled with margin pressure. Our biggest areas of deleverage continue to be tied to fixed costs such as occupancy expense, base hours in our store that are driven by mall operating hours, fixed payroll costs across the business and other corporate costs.

As has been our practice this year, we are refraining from giving specific annual financial guidance due to the uncertainty and volatility in the macro environment, but I do want to provide some context around how we currently believe the business will trend throughout the year. We have seen the trend line of sales results to prior year get stronger as we have moved through 2023 and expect that to continue as we move through the back half of the year when compared to fiscal '22 results.

In fiscal 2022, product margins were down 50 basis points from the prior year after 6 consecutive years of growth. The majority of this year-over-year decrease was driven by our fourth quarter 2022 product margin, which was impacted by increased discounting as we work to rightsize the inventory balance. We anticipate the front half of 2023 would also run down in product margin as we continue to work through aged inventory, and the market remains promotional.

For the first 6 months of fiscal 2023, margin decreased 70 basis points from the first half of 2022, which included the mix impact of our international business, which has a lower product margin and is growing as a percentage of total sales. As we transition to the back half of the year, we believe that product margins could stabilize as inventories come in line and comparisons get easier.

Our model is sensitive to sales fluctuations, and we have seen deleverage as sales decline in fiscal 2022 and also year-to-date in fiscal 2023, while the opposite was true in 2021 when we experienced record sales and operating margin driven by meaningful leverage. We continue to diligently manage expenses as we navigate this current environment and are positioned to take advantage when conditions improve.

We have seen a reduction in our bottom line results during 2022 and 2023, creating significant variability in our consolidated tax rate. This is tied to the distribution of income across our current tax jurisdictions. Given this, we are expecting a tax expense could be in excess of pretax income for the full year.

We are planning to open 19 new stores during the year, including approximately 5 stores in North America, 10 stores in Europe and 4 stores in Australia. We expect capital expenditures for the full 2023 fiscal year to be between $19 million and $21 million compared to $26 million in 2021 -- 2022. We expect that depreciation and amortization, excluding noncash lease expense, will be approximately $23 million. We are currently projecting our share count for the full year to be approximately 19.5 million diluted shares. With that, operator, we'd like to open the call up for questions.

[Operator]

[Operator Instructions]. Our first question for today will be coming from Mitch Kummetz of Seaport.

[Mitchel Kummetz, analyst]

I've got 3 of them. Chris, on the sales guide, I think the range you gave that has sales down. And I think that's -- let's see here, 9% to 11%, and you're running better than that quarter-to-date. So that obviously implies that you expect tougher results in the rest of September and into October. Could you maybe just address that? And I'm also curious, now that you're kind of post peak back-to-school, have you seen some softening maybe in the weekly numbers since possibly kind of mid-August?

[Christopher Work, executive]

Sure, Mitch. I'll try to take a crack at that. So -- and you're right, the guide that we gave is down 9% to 11%, which is slightly worse than what our run rate has been. And I think as we've worked through August and kind of the back-to-school season, I would tell you, we are encouraged that our trend line has accelerated from where we were in Q2, but it was choppy.

And I think it started a little softer. Weeks 2 and 3 were our best weeks and in the last couple of weeks have been a little bit softer. And we've looked at that a few different ways. Obviously, the timing of when different markets go back to school have some pull on kind of what the overall results were. But we're also looking at it from a greater sense of knowing the need base of back-to-school shopping and where that's at.

And our historical results would tell us that typically, when you get out of peak, you'll see a little bit less demand. And so we're sort of buffering the current run rate for that under the assumption of just kind of where the market's at. And hopefully, as we try to do is it's the guidance that we can beat.

[Mitchel Kummetz, analyst]

Okay. And then I know you're not providing specific guidance beyond 3Q, but you talked about kind of the improvement in the run rate. When I look at the trajectory on your sales growth down 17% 1Q, down 12% 2Q, the midpoint of 3Q is down 10%. Are you thinking that 4Q sales growth will land somewhere kind of in the, I don't know, upper mid- to lower high single-digit negative range? Is that kind of the trajectory that you think the business is on?

[Christopher Work, executive]

Yes. I'm going to stay away from giving specific fourth quarter guidance. I think what I would say is this, as we look at Q4, we've historically been able to take a lot away from back-to-school, kind of in the trends of the business and what we've seen happening. And I'll tell you, even though this is a softer back-to-school for us, we look back at the quarter-to-date and what we've learned and I think it would continue to tell us that we have a good trend line going into Q4.

So as we think about the sequential sales improvement from Q3 to Q4, we're currently planning Q4, which should be much stronger than what we've seen from Q1 to Q2 and now from Q2 to the Q3 guidance that we've given. So we do expect this trend line to improve. Those beliefs are based on a few things: first, I think our continued ability to drive stronger results.

I think as we kind of break down back-to-school, further, we're really encouraged. Men's is our largest category, 50% of the business, was our best-performing category in Q2. And then turned positive during back-to-school. And we view that as a really a good indicator for where the business is at. I mean, Mitch, you've followed the company for some time.

I mean, if we look back at '08 and '09 and kind of how we climbed out of those times and even 2015 and '16, which were softer for us, men's was a huge catalyst for that. So I think we're really encouraged by that. We're encouraged by what we saw from the customer during the period. I mean, transactions was our problem during back-to-school.

We saw increased AUR and actually units when the consumer was shopping, which I think was another good turn that we saw in the back-to-school season. So that gives us some confidence heading in. And then obviously, as we think about just the compares and how we move into the fourth quarter, Q4 of 2022 was our softest compared to really historical kind of pre-pandemic results.

And so we do believe that some of the bigger drags on the business that have been more challenged around footwear and hardgoods, they just soften as we get into the fourth quarter. So I think that gives us some comfort that we could see a good incremental step up in the fourth quarter. And obviously, not giving guidance at this time, but we'll give more -- honed in on that here when we report at the end of November.

[Mitchel Kummetz, analyst]

All right. That's helpful color. I appreciate that. And then lastly, just on the SG&A, especially thinking about it from a dollar standpoint. So SG&A dollars were up $2 million in 2Q versus last year. That follows, I think, 4 consecutive quarters where the dollar SG&A was actually down year-over-year. So how are you thinking about that in 3Q like from a dollar standpoint?

And is there sort of a run rate to kind of think about SG&A dollars going forward? Like I know you're not giving 4Q guidance, so you probably don't want to talk about next year, but -- like should we be thinking about SG&A dollars higher next year than this year? Or is there a chance that you can actually take that down just from like a cost-cutting standpoint? So I guess a couple of questions there.

[Christopher Work, executive]

Yes. Yes, there's quite a bit there. So what I'll try to do is kind of talk high level about how we think about SG&A and then obviously, how it pertains to where we're at today. So as I think about SG&A, we have a highly fixed business. Fixed costs, both within the store system as well as our corporate overhead and web and things like that.

So this has created some challenges, as you know, in 2022 and 2023 of just -- with the sales coming down, the deleverage in the business also is part of the reason we were able to leverage so well in 2021 when we saw increased sales. I think as we look at 2022 SG&A, and I do think sometimes it's important to step back and look at full year SG&A, it was up 1.8% compared to 2021 -- I'm sorry, down 1.8% compared to 2021.

And it was up 4.6% compared to 2019, which as we look back and we looked at inflation and where the cost structures have gone over that time period, I think we saw that as being fairly positive. As we looked at the first 6 months of this year, SG&A was up about 0.6%. So I think, again, we're feeling pretty good. The Q3 guide includes a little higher run rate, which is really around some timing of spend things, and we are continuing to invest in the business.

I think that's an important distinction for where we're at. Obviously, our results are tougher, but we do continue to believe there's good value long term in investing through these cycles. We've built a really strong balance sheet. I think we're in a good financial position. That being said, we're being very prudent about how we think about it, too.

To your point, managing fixed costs everywhere, it's possible. I think we're really rethinking our store payroll model and where we have hours there to try to pull back as much as possible. And in certain departments and areas of the business, leaving open positions open. I think those are all things that we've looked at, while trying not to cut things that are long term for the business.

I think as we look forward, what you should expect from us is we've got to grow sales at a much greater growth factor than SG&A. And because we have not done tons of substantial cuts to SG&A, I think we still feel like we've got the right balance to be able to drive sales going forward. So that's really our focus. That will be our drive as we move into 2024.

And I think as we look at SG&A overall, for 2023, we won't see huge growth. What we'll see is some of the inflationary pressures that are really hitting lots of people in the industry.

[Operator]

And we have our next question will be coming from Jeff Van Sinderen of B. Riley.

[Jeff Van Sinderen, analyst]

Wonder if you guys could talk a little bit about what you're seeing in the sales and margin performance of your private label product.

[Christopher Work, executive]

Yes. I'll go ahead and talk about it just kind of from a numbers perspective and obviously, welcome Rick to chime in. I think one of the things we've talked about throughout this year is our consumer really seeking value. And we are -- I think we've seen that in the external market, it's clearly -- surely been clear in our business too.

Private label as a percent of the business has continued to climb. We've seen it from 2022 -- throughout 2022 and now into the first quarter and second quarter of this year and then pretty substantially here in the third quarter to date, which you'd expect in back-to-school and where we're at. And I think we are really proud of our teams and how they have executed here because while there's certainly a value play here, I think our teams have also done a really good job bringing great product to market.

So we've seen that really resonate both in our tops and bottoms business, but in other areas as well, but that's the primary drivers on the apparel side. So overall, I think seeing really good private label trends. I think we've been able to do some things with bundling and packages in our stores related to private label as well, which has been beneficial.

And we're also seeing the growth internationally, too. And so we're encouraged by that with some of the brands really working in Europe. And our Fast Times and Australia team also has some private label that they're pushing as well. So overall, I think we're pretty encouraged by what we're seeing in that area of the business.

[Richard Brooks, executive]

And I'd only add, Jeff, that I think this -- what Chris has just described is what's driving. And the success of our bundling promotions is what's driving the UPT gains, and that's why I'm so proud of our sales teams is that they're using that with our customers coming in the door. And we generated not only how we had the AUR gains to continue, but we've seen, again, UPTs start to increase in back-to-school, which is, I think, a credit to our team -- our sales team to put those bundles, to sell those bundles and to have some of our highest now dollars per transaction [indiscernible] ever at back-to-school, which I think speaks well to how we're positioned with our core consumer.

[Jeff Van Sinderen, analyst]

That's helpful. Just as a follow-up to that, and I don't know -- I'm not sure you really break this out often, but just wondering if there's any color you can give us on kind of where the concentration of private label is running at this point.

[Christopher Work, executive]

Yes. I can speak to that. We are about 21.5% through the second quarter compared to about 17% last year. So it's about 450 basis point increase year-over-year as a penetration of total sales.

[Jeff Van Sinderen, analyst]

Okay. Interesting. And then I have sort of an off-tick -- off question for you guys. But I'm just wondering how you're handling getting people back to the office at this point. I know that out there, we're hearing some resistance. What's your latest policy to get folks back to the office?

[Richard Brooks, executive]

We have steadfastly, throughout the entire pandemic period and into where we're at today, Jeff, we've always considered ourselves to be an office environment where people are going to be here. Of course, our store players are in the office every day as are our DC teams in the office every day down in our DC facility.

So we believe that collaboration is key at central so that throughout the pandemic, whatever the rules were, we definitely follow them, but if we could have 50% capacity. We're rotating everyone in 50-50 over alternating weeks. And so pretty much for us, everyone's back. We have some exceptions for certain specific situations, but pretty much on the fall, we've been back.

[Jeff Van Sinderen, analyst]

Okay. Good to hear. And then I have one more sort of broader question for you. I think you were kind of running on average about an 8% to 10% operating margin, call it pre-COVID. But of course, we have elevated labor expenses now and other inflationary inputs. What do you think is a normalized operating margin for the company? Are we looking now probably mid-single digit, do you think?

Or just assuming sort of modest sales recovery, call it, maybe a mid-single-digit positive comp, all else being roughly equal, how do you think about that?

[Christopher Work, executive]

Yes. I mean, Jeff, we've done a lot of work around this. And obviously, the step back we've had in the last couple of years has been super challenging. But as we break it down, we've broken it down lots of different ways, I really believe it's generally sales related. And this is the bigger challenge in our business.

And we actually -- if you -- coming out of '14 and '15, we had talked about getting back to high single digits from an operating profit perspective. We were able to accomplish that. We actually got into double digits. And I think we still believe, over the long term, if we can get sales right and there are other things in the business that help offset some of the inflation, we've been able to drive product margin higher.

We've been able to -- we have an international business that still has a lot of growth around it that I think that high single-digit goal is still achievable, and that's really our push. And that's our drive as we think about the business recovering and seeing the sales come back is trying to build a model that will get to that high single digits and obviously, hopefully, potentially beyond. But I think that still seems realistic in our heads.

[Operator]

[Operator Instructions]. The next question will be coming from Corey Tarlowe from Jefferies.

[Corey Tarlowe, analyst]

Great. I think you cited some encouraging trends in men's. I was wondering if there's anything into back-to-school or into the third quarter that has maybe surprised you from a category or fashion trend standpoint that you can talk about?

[Richard Brooks, executive]

I'll start and let Chris add in, Corey. And I guess our -- one of these we've already talked about, which is the strength of our private label business. And I think that is clearly a strong trend driven business. I think as Chris said earlier, our teams have done a really good job here of being on trend and on cycle.

And of course, we had to plan for that. This isn't in our -- most of these private label categories are cut and sew categories. So this is something we planned for back-to-school, but I think executed well by our private label product teams and then executed really well with our overall team strategy and the bundling that worked both in stores and online for providing value for our customers and driving DPTs in the process as well as driving margin.

The other I'd call out for you and -- so that's a big driver definitely for men's too. The other one I'd call out for here, I think that's important is -- and I think exciting for us is the emerging brands. And we feel very encouraged about our pipeline in emerging brands here in 2023, and we have seen sequential improvement month-over-month in terms of brands launched in '22 and '23, gaining share within our total sales mix.

And that continued on into the back-to-school season. So that's the other aspect that turned our printables business positive in back-to-school. So that -- if you want to look at the real driver behind men's, it's though getting positive for the back-to-school season, it's those 2 things: the quality of our on-trend private label product; the quality of our sales teams in selling multiple units; and combine that with newness on the brand side and improved -- dramatic improvement in our screenable business.

And so I'm really -- I think that's another that's exciting for us as we think about this internally is we're hoping, of course, we can continue to see that month-over-month sequential growth and that these brands launched in '22 and '23 can continue to be growth drivers within the printable -- screenables areas of our business.

[Corey Tarlowe, analyst]

Great. That's very helpful. And just on product margins, you gave some helpful color as to how they've trended over the last couple of quarters, could you maybe unpack for us how you're thinking about promotions ahead and how you think about product margins into the back half and how that might unfold as we head into holiday?

[Christopher Work, executive]

Sure. Yes, just as we think about product margin, we mentioned in our prepared comments, we were down 70 basis points year-to-date. And what I would just add to that is, obviously, the mix component that we talked about is pretty significant. When you have an international business comping up and growing sales and obviously, our domestic business is more challenged.

And given that the international margin is quite substantially lower than our domestic margins. So when -- even when we say down 70 basis points, the lion's share of that is really a mix challenge versus actually product margin decline. So as we look forward, part of what we knew coming into this year is that we would have some product margin challenges.

We had some inventory to clear out as of the end of last year, and we saw some of that even added into that 70 basis points down as we move through inventory in the first half. Now as we transition into the back half, we do think we have some opportunity in product margin. Now I think it'll be down slightly in the third quarter, again, tied to just mix and also tied to some clearing that we're doing specifically in the area of footwear.

If I look at the inventory overall, we feel really good about where our aging sits with the exception of footwear. And I don't think that's a surprise to anyone. It's been pretty well talked about out there of some of the challenges in footwear across the market. And so we're not immune to that.

But I think our teams have done a good job kind of working through it and clearing it. And so that will be one thing that we continue to have planned into the model. It's planned into the Q3 guidance. And obviously, any thoughts we've given for the year, that being said, you've also seen private label increase as a percentage of sales, that's a benefit to us.

We think we have the ability to continue to drive margin here domestically as well as internationally. And most of our initiatives on the product side are built around trying to do that in addition to sales. So I think as we move forward, we are hoping that we'll have some more opportunity against prior year product margin versus what we saw in the front half, even with the mix shift that we've seen from where our sales are coming from.

[Operator]

That does conclude our Q&A session for today. I would like to turn the call back over to Rick Brooks, CEO, for closing remarks. Please go ahead.

[Richard Brooks, executive]

All right. Thank you very much, everyone, for your time today. We greatly appreciate your interest in Zumiez, and we look forward to talking to you in late November about third quarter results and early reads on the holiday season. Thank you, everybody.

[Operator]

Thank you all for joining today's conference call. This does conclude today's call. You all may disconnect and have a great wonderful day.