Warner Bros Discovery Inc

NASDAQ:WBD

Earnings Call Transcript 2018-Q2

[Operator]

Good day, ladies and gentlemen, and welcome to the Second Quarter 2018 Discovery, Inc. Earnings Conference Call. [Operator Instructions] As a reminder, this call may be recorded.

It is now my pleasure to introduce Executive Vice President of Global Investor Strategy, Mr. Andrew Slabin. Please go ahead.

[Andrew Slabin, executive]

Good morning, everyone. Thank you for joining us today for Discovery's 2018 Second Quarter Earnings Call. Joining me today is David Zaslav, our President and Chief Executive Officer; and Gunnar Wiedenfels, our Chief Financial Officer.

You should have received our earnings release, but if not, feel free to access it on our website at corporate.discovery.com.

On today's call, we will begin with some opening comments from David and Gunnar, after which, we will open up the call for your questions. [Operator Instructions]

Before we start, I would like to remind you that comments today regarding the company's future business plans, prospects and financial performance are forward-looking statements that we make pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.

These statements are made based on management's current knowledge and assumptions of future events, and they involve risks and uncertainties that could cause actual results to differ materially from our expectations.

In providing projections and other forward-looking statements, the company disclaims any intent or obligation to update them. For additional information on important factors that could affect these expectations, please see our annual report for the year ended December 31, 2017, and our subsequent filings made with the U.S. Securities and Exchange Commission.

And with that, I'd like to turn the call over to David.

[David Zaslav, executive]

Good morning, everyone, and thanks for joining us today. For the second quarter, I'm happy to announce that Discovery delivered a solid set of financial results, continued to make strong progress for the integration of Scripps and accelerated its pivot to become a global leader in digital and direct-to-consumer media.

It is still very early days as the new Discovery, but we feel great about where we are and what we've accomplished so far and even better about the opportunities ahead of us.

I'll spend a few minutes this morning going over performance and strategic highlights from the quarter before turning it over to Gunnar for a detailed look at our financials and our outlook.

We feel great about our created momentum as a combined company, which, along with our significantly enhanced cross-promotional and content-sharing capabilities, is strengthening our industry position and ratings and reinforcing the value of our whole portfolio.

Discovery has the #1, 2 and 3 networks for women in the U.S., with ID, Food Network and HGTV. And in July, the Discovery channel was not only the #1 network for men but the #1 network for all of cable.

More compelling is that our share of TV viewing across our entire portfolio is growing since the acquisition of Scripps. Today, Discovery enjoys the second largest share of total TV viewing in the United States, second only to NBC Universal.

Our broad reach provides what I believe is an unparalleled platform to cross-promote viewership, and utilizing data analytics to implement day-to-day activity across our networks provides us with a real unique opportunity to drive a marked advantage.

And we're starting to see some real impressive results. We have put together a world-class creative leadership team made up of the best of both Discovery and Scripps. Our creative all-star team, together with our strong cross-promotion platform and data capabilities, has enabled us to increase our marketing reach by as much as 50%, growing audiences to targeted shows by approximately 12%. This allows us to save on marketing spend and makes our promotion platform much larger and more efficient, a unique platform and capability we're just getting started with.

A case study for how we successfully targeting and reaching audiences is the Travel Channel, where in July, we drove 13% ratings game among adults 25 to 54 in prime, with paranormal content shared from TLC and Destination America helped by cross-promotion efforts on our portfolio of networks.

Another example is Food Network, where ratings in prime gained 18% among women 25 to 54 in Q2, and showing real audience appetite with repeat viewers in an environment in which repeat viewing overall is down across the industry, particularly for broadcast.

This unique ability to drive audience further supports our female demo story, in which our 25% plus share of female viewership on most nights and up to 17 of the top 25 shows for women in prime time on Sunday nights distinguishes Discovery with a uniquely strong position with female viewers across both broadcast and cable.

One of our new projects for HGTV will speak to many of those Brady Bunch fans on the call. You may have heard that the house from the iconic series was recently on the market in California. I'm excited to share that HGTV is the winning bidder and will restore the Brady Bunch home to its 1970s glory as only HGTV can. More detail to come over the next few months, but we'll bring all the resources to bear to tell safe, fun stories with this beloved piece of American TV history.

Our created momentum for men was also clearly demonstrated by our 30th Annual Shark Week this past July. Discovery Channel's ratings in prime gained 6% among adult males 18 to 49, with a wealth of new cross-network content airing across the portfolio, including Guy Fieri's Feeding Frenzy on Discovery and Shark Week Cocktail on Food's The Kitchen.

This cross network and talent collaboration made this year's Shark Week one of the most successful yet. We recorded a 15% ratings increase over last year, record streams to Discovery Channel's GO app, which reached a new day record of 625,000 streams and 3.5 million streams overall for Shark Week-related shows.

This strength in attracting such large audiences across all demos, including men and women, in such trusted-brand environments was clearly evident during our very successful upfront.

Under the leadership of Jon Steinlauf, our newly combined ad sales teams quickly mobilized to just days after our acquisition of Scripps closed. The team developed a very compelling sales strategy around the new Discovery portfolio of family-friendly, safe and deeply-loved suite of brands.

Working from roughly the same amount of inventory as sold in recent years, we achieved very healthy price increases across many of our brands, including very strong CPM resets at network such as ID, which we have long identified as underpriced and undervalued. The attractiveness of our combined reach and range of demos across our 18 networks was a key factor in being able to achieve this strong performance, helping to firmly cement one of the cornerstones of our domestic revenue synergy efforts.

The branch strength and reach we have demonstrated to advertisers, along with our added momentum with virtual MVPDs and progress we are making to join additional OTT operators, including the recently launched AT&T Watch service, on which we recently launched with 8 of the 30-plus channels, gives us increased confidence and visibility towards enhanced domestic advertising revenue growth going into the second half of the year and beyond as well as for stronger affiliate fee revenue growth next year.

We also remained on target for the cost synergies we outlined for you last quarter, all of which Gunnar will take you through in more detail in his remarks.

Turning more closely to our Scripps integration process. We are now 5 months in and making real progress. We feel like we're doing really well. With much of the initial heavy lifting needed to unify both companies now complete, we're getting traction and feeling increasingly confident in our road map and strategy.

On the content side, we have begun to light up Scripps' IP across the globe and are deep in the process of identifying, approving and rolling out a few thousand hours in new markets to encouraging initial results, notably in Latin America, Europe and the Nordics, with thousands of additional hours further identified.

The benefits from this are multifold. Content sharing allows us to lower our costs, better align our lifestyle programming strategy across the network portfolio and allows us to identify talent for potential crossover opportunities.

Let's take Latin America, which represents an excellent example of where both the cost and revenue synergy opportunities are playing out quite nicely. Our management team in the region has embarked on a multipronged strategy. First, they have successfully launched and integrated Scripps content on our existing nets, where ratings have exceeded the prior time slot by over 20%.

Titles from HGTV have performed especially well, with ratings up 40%. And moreover, have helped increased ratings on existing home-type programming on our network by more than 50%.

Second, they have begun to greatly improve the channel distribution, where legacy Scripps networks were offered, helped by legacy Discovery existing relationships with distributors and operators. And third, they have identified several new markets to launch additional Scripps-branded networks.

We are very excited about the prospects in this region and several others, and we look forward to updating you in future quarters as we progress forward.

Here in the U.S., we're also expanding Scripps brands to our TV Everywhere GO platforms, where HGTV and Food are rolling out as we speak, which should help provide our growing GO platform with an even more compelling offering, where we'll reach even more of the younger demographic on more platforms.

As we continue to grow all of our digital platforms, we announced yesterday an important addition to our executive leadership team, Peter Faricy, who joins Discovery from Amazon as our first-ever CEO Global Direct-to-Consumer, the oversight of all our global digital and direct-to-consumer businesses. Peter was instrumental in building Amazon Marketplace, Amazon's hugely successful third-party seller business. And we're excited to welcome his vision and expertise as we continue to drive our direct-to-consumer initiatives around the world, including Eurosport, PGA Tour, Motor Trend and more. Peter will be looking at all of our IP. Our unique strategic advantage is that we believe we have a leading global IP company. From HG to Food to Science to Sports, we own all of our content on all platforms.

Lastly, before turning it over to Gunnar, I'd like to spend a few minutes discussing 2 international developments, our strategic alliance with the PGA Tour and our expanded joint venture with ProSieben. These are great examples of our differentiated strategy, our pivot to reach viewers across digital, mobile and direct-to-consumer channels and our ability to stand out in the marketplace as a preferred partner for the top players in the industry.

In June, we announced plans to form an unprecedented 12-year strategic partnership with the PGA Tour to create a global home of golf, including a dedicated OTT service, which we'll take around the world and across our digital and linear channels beginning in 2019.

This is a fantastic new opportunity to expand the strength of our sports portfolio. Leader in sports in Europe through Eurosport, home to the Olympics in Europe as well as our global distribution platform and direct-to-consumer capabilities to a passionate, international audience, which strongly complements our existing superfan portfolio.

Golf today is a truly global sport, with half of the PGA Tour's top players coming from outside the United States as highlighted by Italian Francesco Molinari's victory at the British Open last month.

In Germany, we expanded our partnership with ProSieben to include the Eurosport Player and ProSieben's maxdome VOD service, putting us in a unique position to become a leading streaming service in Germany.

The agreement builds on our existing partnership with ProSieben to build a Hulu-like streaming service, with Discovery and ProSieben's 9 combined German channels, and is a good example of a market relationship, direct-to-consumer expertise and real-life and sports portfolio to drive value with important local partners. Expect to see more of this innovation in key markets going forward.

We are very excited about these opportunities and others, including Motor Trend and the Eurosport Player. And as we execute and scale these businesses, we expect modest investment headwinds will, over time, translate into impressive revenue tailwinds.

The culmination across all of our efforts is manifesting itself in strong free cash flow growth, where we are notably ahead of our original time line to delever back below our target of 3.5x net debt to adjusted OIBDA. Our path to greater financial flexibility paves the way for us to make smart, long-term investments in our business while still maintaining a healthy trajectory for operating and free cash flow growth.

Thank you for your time this morning, and wishing you all a few great last weeks of summer with friends and family.

I'll now turn it over to Gunnar.

[Gunnar Wiedenfels, executive]

Thanks, David, and thank you, everyone, for joining us today. As David noted, I am very pleased with our underlying fundamental performance this quarter as well as the continued momentum we're gaining with respect to the integration and transformation of our newly combined company. Indeed, as I've stated before, the further we proceed in executing our strategic plan, the better we feel about the opportunities ahead of us for the new Discovery.

This morning, I will first provide a brief overview of our second quarter results, followed by an update on our integration and transformation efforts as well as a discussion of the financial impact from some recent strategic developments, and we'll close with our outlook for the third quarter and the full year.

My commentary today will again focus on our pro forma results, which include the operations of Scripps as well as OWN and Motor Trend as if all had been owned since the beginning of 2017. And it will be in constant currency terms for the international and total company commentary, unless otherwise stated. Please refer to our earnings release filed earlier this morning for all of the detailed cuts of our second quarter results.

Let me start by noting that we're very pleased to report that we met or exceeded all of our second quarter top line guidance metrics. And now let's delve into the results.

Starting with total company. Second quarter total company revenues grew 1%, driven by 5% international growth and 1% domestic growth, partially offset by a 69% revenue decline for Education and other due to the April sale of our Education division.

Adjusted OIBDA grew 5%, 400 basis points above revenue growth as total company costs were down year-over-year in our first full quarter post-acquiring Scripps, where we started to realize the benefits of transforming the new Discovery with 1% U.S. adjusted OIBDA growth and 15% international adjusted OIBDA growth.

Looking at each operating unit, starting with the U.S. segment. Second quarter U.S. total revenues, advertising and affiliate revenues each grew 1%. The 1% advertising growth was driven by continued monetization and integration of our GO platform and digital offerings as well as strong pricing, partially offset by lower linear delivery, especially in the first part of the quarter.

On ratings, as David noted, we enjoyed real momentum throughout the quarter at certain networks, including Food and Travel, and this momentum continued to build in July. The 1% distribution growth was primarily due to increases in affiliate rates, partially offset by the declines in subscribers. The 1% represents a slight deceleration versus the first quarter trend due to a slightly tougher SVOD comp in the second quarter.

Delving further into the drivers of U.S. affiliate and looking at pro forma sub-trends, overall sub-trends remained consistent with recent quarters. Subscribers for our combined portfolio were again down 5%, due to the continued high single to low double-digit losses at our smaller networks. But more importantly, subscriber declines for our combined fully distributed networks remained consistent with last 4 quarters, down 3%.

Pro forma second quarter U.S. adjusted OIBDA increased 1%, as operating comps were up, with higher marketing spending driven by the timing of premieres, particularly at TLC, partially offset by lower personnel costs.

Turning now to the International segment. Pro forma total second quarter international revenues were up 5%, driven by 2% advertising growth, primarily due to strength at TVN in Poland, due to higher pricing as well as increases due to stronger sell-through leading to higher volume in key markets like Italy, Sweden and Spain, partially offset by weakness in the U.K. in part due to the World Cup and declines in Norway and Denmark due primarily to continued decreases in PUT levels. And pro forma affiliate growth of 7%, just ahead of our guidance of mid-single digits.

Looking at the drivers of our second quarter affiliate growth by region. In Europe, we had another quarter of solid growth, driven again by higher and stronger-than-expected digital revenue from the Eurosport Player, partially due to another quarter of Bundesliga. To a lesser extent, growth in Europe was also driven by increases in linear contractual rates.

In Latin America, we also saw healthy growth, primarily due to higher pricing. Growth in Europe and Latin America was again offset by declines in Asia, our smallest market, as we continue to be impacted by lower pricing as affiliate deals renew.

Turning to the cost side. Pro forma operating costs were up 1% in the second quarter, as the 3% increase in cost of revenues was partially offset by a 3% decline in SG&A.

I am very happy that adjusted OIBDA was up 15%, with margins expanding 200 basis points to 32% as we benefited from a combination of solid underlying growth due to strong cost management and transformation savings starting to flow through, partially offset by P&L investments back into the digital and mobile growth areas.

Having reviewed the highlights of our second quarter results, let me now provide some color on certain forward-looking trends. As usual, I will specifically outline our third quarter top line expectations for each major operating segment. Again, international commentary will focus on pro forma constant currency growth.

First, U.S. advertising. We expect third quarter U.S. advertising growth to sequentially accelerate a couple of hundred basis points versus the 1% growth seen in the second quarter. Growth is expected to be primarily driven by our improvement in linear ratings, continued monetization of digital as we expect further success of our GO apps as well as continued increases in pricing. And this growth is expected to be partially offset by further Universe declines.

As we look ahead to the fourth quarter, we are confident that we will see additional tailwind, given the very successful recently completed upfront that David discussed. We had identified the upfront as one of the early significant revenue synergies of the new Discovery, and we are very pleased with the outcome that Jon Steinlauf and team were able to achieve.

Second, U.S. affiliate. Given the unusually large digital contributions from selling global distribution rights for Manhunt to Netflix in the third quarter of 2017, we expect third quarter U.S. affiliate growth to be around flat. Fourth quarter growth should be similar, given the tough comp on the Scripps side, due to their distribution agreement true-up in the fourth quarter of 2017, during which legacy Scripps domestic distribution revenue increased over 10%.

However, beyond the tough comps in the back half of this year, based on the terms of our existing deals, the renewal cycle and increasing confidence in gaining additional distribution on virtual MVPDs, we currently expect to deliver a significant step-up in our affiliate growth rates in 2019.

Third, international advertising. Third quarter international advertising is expected to again be up in the low single-digits range. Overall, we expect Europe will again benefit from continued strength at TVN in Poland as well as sell-through in pricing in markets like Sweden and Germany, partially offset by continued PUT level declines in Norway and Denmark. The Latin American region is also expected to see continued growth, although we've turned a bit more cautious on our outlook for Brazil.

Finally, international affiliate. Third quarter international affiliate is expected to be up in the low single-digit range and deceleration versus second quarter growth, primarily due to the impact from the new ProSieben joint venture, which de-consolidates our Eurosport Player and a large portion of the associated costs in Germany.

Otherwise, overall trends remain relatively consistent with second quarter. We still expect Europe and Latin America to grow. Growth in Europe should be driven by year-over-year increases in digital revenues as well as higher contractual linear rates, and Latin America should continue to benefit from higher pricing. This will again be partially offset by overall declines in Asia.

It is important to note that third quarter growth would have been projected to be in the mid-single-digit range, excluding the impact of our new ProSieben JV.

So let me take a minute to explain this JV and its financial impact. I am personally very excited about this strategic and financial investment. For several years, TV players in the German market have been strategizing about the opportunity that exists for a joint OTT platform, and we have finally come together with this groundbreaking offering. While there is still a lot of operational execution ahead of us, I'm confident in our joint ability to provide a great product to the marketplace.

This deal will have several implications for our reported financials. Discovery International affiliate revenue growth will be lower than current trend and prior projections by a couple hundred basis points, due to the absence of contributions from Eurosport Player in Germany to the Discovery consolidated revenues.

International adjusted OIBDA will improve by a couple of hundred basis points, and of course, we will pick up our 50% share of the JV in equity and earnings of affiliates, which we expect to incur modest initial losses, so our share should be around $5 million per quarter for the remainder of this year.

For the sake of clarity, please note that we will not be recognizing any revenues on our P&L to the extent we fund associated losses of this JV.

And now I would like to share a quick update on our integration of Scripps. We remain in full transformation mode and are fully engaged in reshaping the business and positioning Discovery to best address our industry's challenges and opportunities. We continue to press ahead across our multiple work streams and initiatives, striving to maximize the potential of the new Discovery, touching upon and refining virtually all of our core competencies, including content creation, advertising and global distribution of content. All of our initial progress is still extremely encouraging.

We remain confident in our synergy target of at least $600 million of run rate cost synergies alone within the first 2 years of close or by March 2020 and are already starting to enjoy early successes as evidenced by our declines in personnel costs and the lower structural cost internationally this quarter.

Let me remind you that we have continued to make investments in next-generation platforms and new businesses. These investments were approximately $50 million for this quarter alone. Yet at the same time, we were able to expand our total company adjusted OIBDA margins by 200 basis points year-over-year as our transformation is absorbing these investments and overall underlying cost inflation.

Now let's look at cost to achieve. In the second quarter, we booked another $187 million of restructuring and other costs, including an additional reserve for severance and additional content impairments in our international business, where we look to increasingly use Scripps content replacing previously acquired content.

While a lot of transformation activity is still being refined, we now expect that we could see another $100 million to $150 million of restructuring and other costs in the back half, for a total of around $600 million for the full year. Depending on the pace and timing of implementation of the total restructuring cost for 2018, we currently anticipate that around USD 300 million to USD 400 million will impact our 2018 free cash flow.

As David mentioned, we remain equally excited by the revenue opportunities and enhanced growth prospects we're just beginning to realize from the combination and are extremely pleased with our initial progress.

Let me now turn to our outlook for the full year 2018. I am pleased to reiterate all of the full year guidance we have given on our last call. We still expect pro forma constant currency adjusted OIBDA growth to be in the mid-single-digit range versus 2017's pro forma adjusted OIBDA of $4.055 billion.

Please keep in mind that our full year reported adjusted OIBDA will be roughly $250 million lower than pro forma since we are only including Scripps in our reported numbers from March 6 on.

Please note that as a result of the higher restructuring expenses related to international content as well as the net $28 million tax reserve taken in the quarter, we now expect our full year book tax rate to be in the mid- to high 20% range versus our prior expectation of mid-20% range, although our cash tax rate, ex PPA, is still expected to be in the low 20% range, with full year total intangible asset amortization still expected to be around $1.2 billion.

I am also pleased to reiterate that our full year reported free cash flow is still expected to be around the $2.3 billion range. The final results will continue to depend on currency trends, the timing of the payout of restructuring costs and working capital movements. I remain very pleased with the ability of our company to generate significant free cash flow.

We will continue to allocate virtually all of our free cash flow towards paying down debt and now expect to have net leverage at or below 4x by the end of the year, an improvement versus our prior guidance of around 4x.

I will also again quantify the expected foreign exchange impact on our 2018 results. Given the strengthening dollar recently, the year-over-year impact on revenues and adjusted OIBDA has come down a bit versus prior guidance, but we still expect a nice tailwind. At current spot rates, FX is expected to positively impact revenues by approximately $80 million and positively impact adjusted OIBDA by approximately $20 million versus our 2017 reported results.

In closing, we have continued to be pleased by our continued progress and excited by the many opportunities we are uncovering through the transformation of the new Discovery.

Thank you again for your time this morning. And now David and I will be happy to answer any questions that you may have.

[Operator]

[Operator Instructions] And our first question comes from the line of Drew Borst with Goldman Sachs.

[Drew Borst, analyst]

All right. Great. I have 2 questions. First, for Gunnar, when you look at the legacy Discovery business in the U.S., I noticed that the distribution and advertising, you had no growth in the second quarter. You said -- you made some comments that on the distribution side, there was an SVOD comp. Maybe you could explain how big of a comp that was? And on the advertising side, maybe you could just elaborate a little bit more on what was going on?

[Gunnar Wiedenfels, executive]

Sure, Drew. So let me start with 1 general comment on how we look at those numbers now. You've seen that we focused the commentary on the pro forma numbers because that's how we manage the company. And our sort of stand-alone legacy Discovery or Scripps numbers will become less and less meaningless. But to address your question, clearly, you're right with the observation. So we've seen flat SVOD -- sorry, flat distribution revenue in the second quarter. And we have pointed out that part of that was driven by SVOD seasonality in the prior year. So there was a bit of an impact. And if it hadn't been for that SVOD comp, we would have seen distribution revenues up. Also -- I mean, while we're at the topic, let's talk about some of the other revenue components on the U.S. side for the Discovery stand-alone portfolio. We've also seen flat advertising revenues. We've talked about previously that the ratings trend going into the second quarter wasn't great, but I'm also very happy with the dynamic that we have seen developing through the second quarter and into the third quarter now. The Food Network has come around very nicely. We're also seeing the Discovery Channel up in June, and we're continuing to see a trend in July, which has led us to the more positive outlook for the third quarter and then the additional tailwinds that we -- that I've mentioned earlier for the fourth quarter. Also, I -- yes. So let me just -- while we're at it, you also see that the -- that the profitability on the U.S. side for the Discovery stand-alone has been slightly lackluster. Again, this is a deliberate decision that we made to drive our investments in marketing expenses in the second quarter, partly driven by seasonality because we had a larger number of premieres that we wanted to push. But also as David pointed out in his speech, we are seeing a lot of traction in our ability to promote content across the larger portfolio. So we've made those deliberate investments here. And I think we can be happy with the result that we're seeing and the rating trends give us a lot of confidence.

And then I want to point out one last point on this -- on the profitability of the business, as I said in my speech, there are different sort of overlaying trends here. We've got a business as usual cost development; we have continued to make investments in our next-generation platforms. Again, that was $50 million across the entire group. And we have been offsetting that by the early impact of our transformation exercises. So if you want to take a step back, look at the full company results, then the way I look at it is we've generated $75 million in revenue growth on a pro forma basis, and we've dropped $62 million of that to the bottom line. So that's clearly the early impact of our transformation. And there are puts and takes across the portfolio, but that's sort of the high-level view that I would take.

[Drew Borst, analyst]

That's great. Very helpful. And then a second question for David. I wanted to ask about your DTC strategy, particularly in the U.S. I saw you made some comments recently at TCA about direct-to-consumer and the importance of it. Obviously, you made the new hire yesterday that you mentioned in your script. Can you just give us an update on your current thinking about the potential for taking some of your big U.S. brands direct-to-consumer?

[David Zaslav, executive]

Sure. Thanks, Drew. Well, we're pleased that -- to have Peter Faricy join us. He built the Amazon Marketplace platform. He built the tech stack, and he has a -- he's a digital native that really focuses on what does the consumer want. And we've been at this for a while on the direct-to-consumer side, and we're excited about having him join us. One of the things that we've decided is, as a company, and you see it because it flows through everything we do, is that we want to own all of our IP on all platforms. Part of what happened with legacy Discovery is we're not syndicating our content like we used to, we're not selling it in ways that we used to because we want to hold onto as much as we can because we think we have something really special, and something that's quite unusual. And we're feeling better and better about that. We have quality brands, we own the content, it's global. Here in the U.S., our share is growing. And the viewership on our channels is growing and our ability to promote across our channels. And at the same time, our GO platforms are growing. On the DTC, we have full optionality. The first thing that I've been saying for years is the U.S. is different than every other market, and it's just been driven by the aggressive push of retransmission consent networks in sports and kind of bullied the marketplace into carrying that onto every platform at very high rates. And the consequence of that was a decline in subscribers because people didn't want to spend that much. The good news is that I think consumers are saying enough, that there's a lot of quality content out there. We see it with our GO platform, with droves of 18- to 25-year-olds watching our channels. And Randall, I think courageously said, I'm launching a real skinny bundle. And between DIRECTV, GO and AT&T Watch, it's very encouraging. We don't have all the data yet, but we're A to B in 30 channels there. And we've seen in other markets, when we can get that kind of share that we end up with a massive increase in the viewership that we get on those platforms. And it drives much younger people coming on. And so the distributors doing skinny bundles, I think, is a big step forward. I think you're going to see a lot more of it. I think you'll see us participate in it. One of the things that we're feeling a lot more confident now as our channels, we have 3, the 3 top channels for women, Discovery getting stronger, our overall portfolio, the second largest in America in terms of total viewership, that -- and the quality of what we have, that we will be on many more of these platforms. We're confident that's going to happen. And so now we look and we go, "What do we do with this great IP? What do we do with these great brands?" And unlike any other media company, we have full optionality. We like the skinny bundles. We're focused on getting on every one of them, and I think you'll see in the near term that we're pretty confident we're making progress on that. And then, we have the ability to do it ourselves or do it with others. And so we're having discussions, we're looking at it. But right now, I think things are moving in a very positive direction for us. And at the very essence of that is let's make sure we have great content that people really want. And right now, we feel like we have the best differentiated basket of content. We look a lot different than everyone else. And at every skinny bundle, if we're on it, I think we could be very dominant.

[Gunnar Wiedenfels, executive]

And Drew, let me come back to your first question. I want to make sure that we very clearly lay out what the affiliate cadence is going to look like for this year. Because, I mean, as we've said going into the year, 2018 has less of a rate increase impact than prior years, and we do see some seasonality on the SVOD side. So while SVOD does explain part of the slower growth in the second quarter, it will also continue to have an impact in the second half of the year, specifically on the third quarter numbers. That's why we're guiding around flat. And then the fourth quarter number has a very tough legacy SNI comp. So that's going to be in that range as well. But as I said, we are now much clearer on the view on 2019. And if we look at the contractual rate increases that we have locked in already, our renewal cycle, and then as David said earlier, much more confidence on the virtual MVPD side, as I said, we do see a significant step-up in 2019. So around flat in Q3, around flat in Q4 and then a step-up for next year.

[Operator]

And our next question comes from the line of Vijay Jayant with Evercore.

[David Joyce, analyst]

This is David Joyce for Vijay. Maybe we could ask nuance of that question. But David talked about seeing an increase in visibility and the over-the-top pickup from the different platforms and the revenue growth into the year-end and into 2019. What gives you confidence on that?

[David Zaslav, executive]

What gives us confidence is that when you look at how people are watching television, when they could watch anything, there's more people in America that are loving our content, watching it, having most of our channels be the #1 channel they want to watch, having 3 of the top 5 channels they watch every -- they wanted an over-the-top service. And so let me just leave it at that. I'll just say that I think we feel quite confident that we'll make some real progress soon and that we've earned it.

[Operator]

And our next question comes from the line of Michael Morris with Guggenheim Partners.

[Michael Morris, analyst]

I want to follow up a little bit on the affiliate outlook into next year and just decompose it a little bit. First, I guess on the subscriber trend side, you've seen kind of consistency in the rate of decline for the last several quarters, as you mentioned. Do you expect -- do you have clear sight into that decline mitigating? And is there -- are there any particular events or launch of a service or a change in some input there that you're going to lap coming up that could give some relief? And then second of all, you've mentioned not only the renewal cycle but also like your existing terms is contributing to your confidence in acceleration. So could you share what type of terms those are? There -- do you have existing contracts that have an acceleration in the rate that you're being paid next year?

[Gunnar Wiedenfels, executive]

Yes. Well, Michael, so if we look at the drivers on a piece-by-piece basis, clearly, the subscriber trend is one of the most uncertain variables. And we're pretty much assuming a continuation of the trends that we're seeing in the marketplace today. Clearly, if, as David alluded to, we managed to secure additional distribution on further MVPDs, that would have an impact on subscriber numbers. But sort of the general trends, we're not assuming a major change of those. In terms of existing terms, yes, it's correct. So we have -- obviously have a large number of contracts in place, and we have contractual rate changes. And as we have said before, 2018 was a bit of a special year because the share of our subscriber base that was affected by rate increases was a very small share only. For 2018, we have price increases kicking in for a larger part of the base.

[Michael Morris, analyst]

Great. And maybe if I could just follow up on the first question or one of the first questions. With respect to your direct-to-consumer strategy, it's a pretty basic question, I think, but maybe a complex answer, which is what do you think about or what are the considerations in not simply launching a Discovery direct-to-consumer product in the U.S. at a price point that's meaningfully above, let's say, your sort of average or even the high end of your current distribution contract? So an example would be a CBS All Access, which clearly seems to be priced above their retransmission fee rates. So you haven't chosen to do it. I know there's a lot going on. But maybe what are the key considerations for why you haven't done it to date?

[David Zaslav, executive]

All right. First, we have great partners with all -- with our existing distributors that have seen the light. They've been talking to their consumers, and their consumers want an affordable product. AT&T, in particular, they're going to be offering their product for free to high-end, heavy-use users, which we think is going to start a significant change in the way the industry is conjugated. And this whole heavy retrans in sports and regional sports package on top is going to get pushed to the side, and we're going to be a big beneficiary of that. Having said that, we're quite ambitious about what we have because we think we have something that's very different than everyone else. We look at a lot of the great companies right now, Netflix, Showtime, HBO, STARZ, Amazon Prime, these are -- Disney, with their acquisition of Rupert's great company. These look like fantastic companies that are in the business of scripted and movies. And as you go on these platforms more and more, you're seeing the same movies. And the cost is very high, and they're quite good. And I think many of them are going to be very, very successful. But to a consumer, they're starting to look a lot alike. And if you want something different, there's one place to look that has all the quality, all the brands that people love, all the characters and stories and a massive library to nourish and support. And so we're looking at that and say, "We have this differentiated basket. It's very compelling and global." And so we're carefully looking at it. Who do we -- could we align with somebody? Should we align with some of the existing players? Should we go with ourselves? Should we align with the direct-to-consumer platform? Should we align with a global player? We're having a lot of discussions, and we feel very good about the fact that we have something quite different that's very highly in demand, and we'll start -- we're seeing our viewership and the love of our stuff growing, so we're just going to keep our optionality open. And in the meantime, we are going direct-to-consumer already with sports in Europe. We're going direct-to-consumer in Germany, where we launched our Hulu product. We're going direct-to-consumer with cars, with our Motor Trend product, which we're taking global. And this -- the deal that we did with Jay Monahan, the great Commissioner of the PGA, is -- we think that could be a serious and meaningful business. We're reaching over 5 billion people, and we own all of the rights to the PGA Tour outside the U.S., including the Latin America tour, the Asia tour, and we have some more stuff that we're looking at that will be quite interesting in that space. But we will build a full-on golf ecosystem that we think people will -- with a great demographic, that we think could be a leading opportunity for us. So we are in the direct-to-consumer business already, and we like our hand.

[Operator]

And our next question comes from the line of Steven Cahall with Royal Bank of Canada.

[Steven Cahall, analyst]

A couple of financial questions from me. Maybe first, both for David and for Gunnar. Gunnar, I think you talked about $300 million to $400 million of net impact on free cash flow from restructuring this year. So could you just talk about as you get into 2019, what that may look like? And is that net of the run rate savings? I imagine when you start to look into next year, you have both more savings and less restructuring spend. So maybe helping us bridge that would be helpful. And relatedly, David, I think you've talked about $3.5 billion in free cash flow. So if you could just give us an update on what your line of sight is into that? And then I have a quick follow-up just on the adjusted OIBDA guidance.

[David Zaslav, executive]

Why don't I just start off before I hand it to Gunnar for details because we're quite serious here about setting the right economic incentives to get the right performance, to make sure that we get the right synergy, that we optimize the company for growth, to make sure that we get the free cash flow, our goal of doubling free cash flow, of having this company look like a free cash flow machine. One of the things in the incentives, in particular, for Gunnar, is if we do not meet these targets, we're going to move Gunnar into Greg's bedroom in the attic of the Brady Bunch House. And that's not a fun place to be. They didn't have a door, there were beads, if you remember. And Marcia and Cindy and Peter and Bobby and Jan, they were all in the main house, but Greg was up in the attic. And so that's the final kind of incentive for -- to make sure that Gunnar delivers on all these numbers he's going to tell you about right now.

[Gunnar Wiedenfels, executive]

Yes. So -- look, I mean, as I said, we're reiterating the guidance for this year. We're looking at slightly higher restructuring expenses. Of that $300 million to $400 million, $250 million have actually already come through in the first and second quarter. So there's between $50 million and $150 million left for the remainder of the year. And then based on the fact that some of the restructuring expenses are noncash, you might have seen that there are some content impairments in territories we're leaning into the Scripps content more heavily. That, obviously, will stay noncash. So there shouldn't be a very large number of restructuring expenses coming through in 2019. And I mean, as we've said before, we look at the combination of our baseline growth, our transformation and synergy opportunities, I think some opportunities in working capital, we continue to have a clear visibility for that $3 billion free cash flow number that David and I have been talking about. Again, I want to make clear this is not a 2019 guidance. We'll guide you for 2019 as we close this year. But there's a clear visibility ahead of us for that number.

[David Zaslav, executive]

So I would just say, in all seriousness, it's gone very, very well. You could see it in the fact that we've said originally, 2 years to be below 3.5x levered. And we'll be at 4 or below this year, so you do the math. But we're looking forward to and driving very hard to be below 3.5x leverage soon and emerge with this great global IP company, together with a free cash flow machine and sit down with our board and look at what we do with that free cash flow.

[Steven Cahall, analyst]

Great. And then just a quick follow-up on the adjusted OIBDA guidance. With the deconsolidation of the Eurosport Player in Germany, I get that from what you said to only be about a $20 million increase to international adjusted OIBDA. So is it correct to clarify that your total company adjusted OIBDA guidance for the year is not a downgrade because you're getting the slight uptick in international? It's all kind of the same because the bucket is too big? Or are you signaling a bit of a slight reduction, excluding the ProSieben impact?

[Gunnar Wiedenfels, executive]

No. I'm absolutely not signaling a reduction in our OIBDA guidance. We've said before that we're looking at a mid-single-digit increase over the $4.055 billion pro forma number for last year, and that continues to be the guidance. Keep in mind, this is only a couple of months impact from the deconsolidation of the Eurosport Player in Germany. It's not a hugely material number.

[Operator]

And our next question comes from the line of Alexia Quadrani with JPMorgan.

[Alexia Quadrani, analyst]

Just a bigger picture question for David, and then a quick follow-up. Following the PGA deal you guys just recently did as well as your other global sports investments, I mean, do you feel you have a full plate of opportunities ahead? Or should we look even for more announcements of new investments in European or Global Sports? And then just a follow-up on the commentary earlier on the upfront. Just curious if you could give any more color on how the ownership has gradually impacted. Obviously, it was positive. I think you mentioned that but any more color on really the -- into the upfront and how that worked will be great.

[David Zaslav, executive]

Okay. Alexia, we like our current position. We're actually looking hard at our Eurosport position. We're the leader in sports. We don't think we necessarily need more, but we have learned, over the last couple of years, it's the big events. So we've extended out all the majors' antennas. We've extended out the cycling. We have the Olympics. And so I think we've gotten a little bit better at buying. And the majority of the sports that we've bought are in the low to mid-single-digit increases. We've got strategy of having somebody else spend a lot of money for football. And in many cases, we come in with the only Pan-European platform. So I think for Eurosport, we feel pretty good. We don't think we need a lot more. And the PGA, we will reinforce our golf position. And I think you'll see us getting -- with the PGA, we have the -- really, the premier tour. And we have the PGA library and all the know-how. And together, we're serious about building a full-on global golf ecosystem, with markets like China and a number of markets in Asia, we think, having huge opportunity. Other than that, we'll be opportunistic. Once we build a global platform for golf, with an ecosystem that works, and that's what Peter is really going to be driven by and Alex Kaplan, who's the President of that business, great talent. I think that, that best practice could be something that a lot of people would want to piggyback on. There are loads of sports that want to reach globally. And we'll be -- we view ourselves as having the opportunity to be the one global company that can reach with sports everywhere in the world. And so if you're a smaller league, it would be very difficult to build an entire platform. But we have a platform in all of Europe, and we're building a global platform for the PGA. And so we can envision a moment where people would come to us and say, "Can I be on your platform?" I don't know if they would pay us to be on or if they'd come on and we'd do a split, but we think that, that could create a real opportunity because it's a differentiated skill set that we have to be in every language in the world, with boots on the ground all over the world with a direct-to-consumer competency.

And on the upfront, we had a very good upfront. We were able to get meaningful increases across all of our channels. I think one of the benefits is that if you want to buy live viewing in the U.S., we made very clear we're the second largest company, but more -- in the U.S., but more importantly, we have great brands that people love with huge length and view. And so that's a revenue synergy that we hadn't built in the plan that we're starting to see. Steinlauf was very creative. He built the hits package where we took our top 30 channels. And on average, broadcast 30 shows. And on average, broadcast is getting over $50 CPM. Cable, in general, is getting about a $15 CPM. And so there's this legacy disadvantage, which makes no sense. And so by putting our hits package together, we're actually delivering, from our perspective, better than the broadcasters. And so the engagement on our networks is up. And finally, it's very safe. And if you look across the digital environment or you look across broadcasts, people are coming in and they're watching the show. The people that watch HG, Food, Discovery, ID, they're coming and they're spending time with us. And advertisers are finding that not only is the engagement higher, but that the viewing of advertising is higher. So we feel very good about it. You'll start to see that flow through in the fourth quarter. And we think there's nothing but upside. This idea that we're the second biggest television company in America is something that we're digesting, and the advertising community wants to treat us like we're still a traditional cable company. Well, from a scale perspective, we're bigger than most of the broadcast companies.

[Operator]

And our next question comes from the line of Jessica Reif with Bank of America.

[Jessica Reif Cohen, analyst]

I've 2 topics, one on Germany. Could you just talk a little bit about the revenue model of the JV? Is it advertising, subscription or both? And what's the potential in this market and the potential to stand out of this market with the JV? And then on advertising, do you see just a little -- just to clarify maybe a little bit on. You just closed the gap a bit. It sounds like you've closed definitely on networks. But how much have you closed? And how much more is there to go? And then just in general on advertising, are you seeing any share shift per se? Because you talked a lot about they have a higher share. Are you seeing more money coming into cable? Are you seeing less money go into digital? Like just talk about the overall trend.

[Gunnar Wiedenfels, executive]

Yes. Jessica, let me start on that Germany question. So I mean, as you know, I've been in that market for most of my career. And as I said in my script, we have been thinking about this for many, many years. And some early efforts have been stopped by, quite frankly, antitrust considerations, because back at that time, the, let's say, the strength of the digital and internet players wasn't seen as much yet. So the entire marketplace from my perspective agrees that this is a huge revenue opportunity. Because every one, every TV player in the marketplace has been building their own offerings on an OTT basis. Yet, by coming together for the first time, we're going to be able to create sort of a single destination like your TV set in the linear traditional world for the online space. And we have been very clear in our press release that we're inviting other players in the market to join this platform. Not only is there an efficiency point, of course, because we're stopping to make all those investments on an individual basis, but we're joining forces. But it's, I think, it's a very, very attractive product from a consumer standpoint. And to your question on the revenue model, we're going to be offering a lot of different opportunities for consumers to enjoy our content. The basic layer is an edge-funded, catch-up OTT product. And then on top of that, you'll be able to get an HD live stream for a subscription. We will -- you will be able to add on to that the maxdome SVOD product, which had a lot of the top Hollywood output, a lot of the stuff even with pre-premiers before it becomes available on the linear side. And then of course, you can bundle in the Eurosport Player. And we're working on sort of structuring these offerings. But I think it's going to be a very compelling menu of options for people in the marketplace. So again, it's early days, but we're very happy about this opportunity. And we're going full steam ahead. On the -- on your clarification question for the U.S. upfronts here. Clearly, we have been successful from a pricing perspective. As David said, one of the most important priorities for us was to get adequate pricing for ID. And on average, across the upfront deals, we were able to get ID pricing up 25%, which I think is a great result. We're happy with that outcome. It's going to help our fourth quarter and 2019 revenue growth. And also, beyond ID, on average, we've been in the high-single, low double-digit range for most of the networks.

[Operator]

And our next question comes from the line of Todd Juenger with Sanford Bernstein.

[Todd Juenger, analyst]

I'll try and keep it quick. I'll try, mind you. First, Dave, you mentioned a couple of times about some optimism about getting incremental distribution on some of these virtual MVPDs. Could you just talk through a little bit on your thinking around your willingness in terms of number of your networks that you'd be willing to put on there, assuming maybe a smaller selection of them and the rate you'd require to get those networks on there, if it's similar, higher, lower in order to secure that distribution compared to others? And then the other quick question, I hope quick, is just Asia. Maybe Gunnar, I know you saw as your smallest part of international. Could you remind us just at this point about how big Asia is as a percent? And any information on what's going on there in terms of -- it looks like lower affiliate prices on renewals. I think advertising has been down, too. What can we learn from that market? And what's specific to that market that makes it so different?

[Gunnar Wiedenfels, executive]

I think that we've been clear that we think that we have channels that are very valuable, and that we're making progress in our discussions with some of the MVPDs that were not carried on. Our channels are -- the integrity of our -- of the economics of those channels will be maintained. We have structured it, so that if somebody carries our top channels, that we end up with 85% of the money. That's true in the U.S. and around the world, where there's -- the fees for our more important networks are higher. And we've done that over the last several years. And we're not going to be -- we're going to be holding on to our true economics because we feel that our channels are -- provide significant value.

[David Zaslav, executive]

And Todd, I mean, on Asia, you actually have 2 questions, right? One is the size. It's very small as a -- it's a single-digit percentage of our total revenue. It's even smaller from a profit perspective. And -- I mean, to your question what's going on, I think this is something that not only we are dealing with, I think as the markets mature, there are many territories in Southeast Asia where there's an increasing appetite for local content. So for years, it's been a great business to exploit the international -- the international English-speaking content player was a great business model. Consumers are turning more towards local content. And quite frankly, we're seeing that in our recent renewals. But again, I mean, as we've said before, if you take a look at what we did in Q4 last year and Q1 of this year, we're also seeing another effect, and that is increasing appetite for our content in the mobile and digital space. Q1 and Q4, we're heavily impacted by a deal we did in China, which was driving additional revenues into the group. So let's see how this evolves. But again, from a strategic perspective, more of a pivot towards digital, probably less on the linear side. It's not huge, and I mean, we will see how bundling our activities with the digital space, with our PGA Tour deal, with new content on the local side will play out.

[Gunnar Wiedenfels, executive]

We think golf is going to be a big helper. We don't think it. We spent a lot of time talking to the existing distributors, doing a real analysis on how golf is presented, what the growth of golf is, how many players there are in each country. And as we go to China, we own all the PGA Tour rights. We have all the PGA Tour rights in Japan, in Korea. So we think that having spoken to the distributors and looking at the viewership and the growth, that in some of these markets, the PGA is the NFL. So we think it could be quite helpful to us that we have all those rights on all platforms starting -- we won't get all of them in that we have them all in the 12-year partnership, some of them roll in. So it might be that 1 country we don't get until '20 or '21. But we think that, that will help us. And we're seeing it already in a lot of discussions that we're having.

[Operator]

And our next question comes from the line of Michael Nathanson with MoffettNathanson.

[Michael Nathanson, analyst]

I have 2 quick ones for David. David, just on the JV in Germany. Do you see that model working in other places? And if so, what type of markets would that work in? And secondly, now that you're pointing to '19 as a better affiliate growth year, could you give us a sense of the consolidated U.S. footprint? What is the number or the percentage of footprint that comes due in '19 and '20? So just a broader look at how much of your seasoning of your portfolio is turning over the next couple of years.

[David Zaslav, executive]

Sure. Well, look, I think that the -- in terms of the JV, we think it's quite compelling because we have all of this local content. And as a global company, when we look at Poland, when we look at Northern Europe, where we're the equivalent of like NBC and CBS combined, where we have all that IP, it's particularly a significant opportunity for us to go with other broadcasters, aligned together, put all of that IP together because it's the IP that people watch. And across all of Europe and Latin America, we have the advantage of having 10 to 12 channels in every country, in relationships. So as I said, I think you'll see more of it. It's a fight back, but it's not just a fight back against Netflix and Amazon Prime and HBO going global, it's a different offering. People want to see the content they love, and they want to see it on all platforms. And so there's a great place for the subscription-based scripted and movie platforms. But in a lot of these markets, where we have loads of original content in language, we're talking to other players like us, where together we could be pretty compelling. On the subscriber side, I don't want to get into detail, but as we've said, we can look at what's -- these things are lumpy. We could look at what's going on based on deals that we've done already and what the step-ups are and that were quite -- we can look and we can see that next year, you will see meaningful subscriber increases throughout all of next year, which -- in contrast to what you'll see to the next 2 quarters, and that's locked in.

[Operator]

And ladies and gentlemen, that is all the time we have today for questions. So with that said, I would like to thank everyone for participating in today's conference. This does conclude today's program. You may all disconnect. Everyone, have a wonderful day.