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Vera Bradley Inc
Vera Bradley Inc
Vera Bradley, Inc. designs, produces, markets, and retails accessories for women. The company is headquartered in Roanoke, Indiana and currently employs 2,490 full-time employees. The company went IPO on 2010-10-21. The company operates through three segments: Vera Bradley Direct (VB Direct), Vera Bradley Indirect (VB Indirect), and Pura Vida. The VB Direct segment consists of sales of Vera Bradley products through Vera Bradley full-line and factory outlet stores in the United States; verabradley.com; the Vera Bradley outlet site; and the Vera Bradley annual outlet sale in Fort Wayne, Indiana. The company operates 70 full-line stores and 75 factory outlet stores. The VB Indirect segment consists of sales of Vera Bradley products to approximately 1,800 specialty retail locations, department stores, national accounts, third-party e-commerce sites, and third-party inventory liquidators. Pura Vida segment operates through the Pura Vida websites, www.puravidabracelets.com, www.puravidabracelets.eu, and www.puravidabracelets.ca, and distributes Pura Vida-branded products to wholesale retailers.
Vera Bradley, Inc. designs, produces, markets, and retails accessories for women. The company is headquartered in Roanoke, Indiana and currently employs 2,490 full-time employees. The company went IPO on 2010-10-21. The company operates through three segments: Vera Bradley Direct (VB Direct), Vera Bradley Indirect (VB Indirect), and Pura Vida. The VB Direct segment consists of sales of Vera Bradley products through Vera Bradley full-line and factory outlet stores in the United States; verabradley.com; the Vera Bradley outlet site; and the Vera Bradley annual outlet sale in Fort Wayne, Indiana. The company operates 70 full-line stores and 75 factory outlet stores. The VB Indirect segment consists of sales of Vera Bradley products to approximately 1,800 specialty retail locations, department stores, national accounts, third-party e-commerce sites, and third-party inventory liquidators. Pura Vida segment operates through the Pura Vida websites, www.puravidabracelets.com, www.puravidabracelets.eu, and www.puravidabracelets.ca, and distributes Pura Vida-branded products to wholesale retailers.
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