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Earnings Call Analysis
Summary
Q2-2024
In Q2 2024, Vimeo saw a 2% overall revenue growth, bolstered by a notable 55% increase in revenue from Vimeo Enterprise. The company generated $20 million in free cash flow and concluded the quarter with $311 million in cash and equivalents. Despite a 9% decline in Self-Serve revenue, investments in AI and improvements in marketing efficiency were highlighted as key strategies for future growth. Vimeo plans to boost investments in growth opportunities and maintain its commitment to innovation and customer success. The firm also repurchased 4 million shares, showing strong capital allocation and a robust financial position.
Hello, and thank you for joining Vimeo's Q2 2024 earnings live Q&A. Before we begin, a few comments. First, this session will be recorded and available on the Vimeo Investor Relations site later today. Second, we will discuss Vimeo's outlook and future performance. These forward-looking statements typically may be preceded by words such as we expect, we believe, we anticipate or other such statements. These forward-looking views are subject to risks and uncertainties, and our actual results could differ materially from the views expressed today.
We've also provided information regarding certain key metrics and our non-GAAP financial measures, including certain forward-looking measures. These should be considered in addition to and not as a substitute for or in isolation from GAAP measures. Additional information regarding Vimeo's financial performance, including reconciliations with comparable GAAP measures can be found in our shareholder letter and Vimeo's filings with the SEC as well as in supplemental information posted on the Investor Relations section of our website.
With that, I'll turn it over to Philip, our CEO. Philip?
Hello, and thank you for joining Vimeo's Q2 2024 earnings question-and-answer session. I'm Philip Moyer, CEO, and I'm happy to be joined by our CFO, Gillian Munson. You can find our Q2 24 shareholder letter and additional financial materials on our Investor Relations website. Before we jump into Q&A, a few quick points on the quarter.
We grew revenue 2% in Q2, driven by strength in Vimeo Enterprise, which posted 55% revenue growth and again, had some impressive customer wins. We continue to demonstrate the underlying strength of the Vimeo business model as we generated $20 million in free cash flow and ended the quarter with $311 million in cash and equivalents. With our strong financial foundation, we have plans to increase our investments in growth opportunities in the back half of this year, and we focused on driving innovation and customer success. We are excited about what the future can hold for Vimeo, and we look forward to taking your questions. Operator?
Our first question will come from Youssef Squali at Truist.
So congrats on a pretty good turn in events here. But it seems like Self-Serve is -- continues to improve on the margin, but it was still down 9%. Maybe flesh out a little bit your kind of game plan to get that business to inflect? And is it reasonable to assume that it will inflect either by the end of the year or potentially next year, early next year, all things considered? And then second, maybe, Gillian, on the efficiency that you guys keep showing in OpEx, how much more efficiency do you think you can drive out of the ads business before you start to starve it?
Sure. Why don't I first take the numbers side and then Self-Serve and then we'll go to the rest. On Self-Serve, when we look at the year-over-year rate of growth, it's in and around rates it's been for the last handful of quarters. So no real change there. But there is a change in terms of how we've been working with that business, which is we've taken away paid marketing spend by about 50%. So in light of that kind of a decline in paid marketing spend, we feel pretty good about where the Self-Serve business is. But we're not satisfied with the business being down year-over-year. We continue to believe and all our work suggests that we can grow that business. We don't believe it's going to grow in 2024, but we still believe very much in it. And some of the investment planning that we're doing is centered around how we can get that business back to growth as it should be, in our view. Chief, do you want to talk a little bit about Self-Serve?
Sure. I think it's really important to understand that we're in one of the best markets that we could be in. Video is growing significantly. The formats of video are growing, the amount of video that's growing, the number of creators are growing and the people we serve in that Self-Service business, things like individual creators, individual marketers, learners. All of those are great growing businesses. And so what we're going to work on in that business is actually automating even more of their workflow to make it easier and easier for them to do their job. You'll see us as well add a significant amount of AI to that user population as well. We just released this week translations. And we have a significant amount of creators of learners, of marketers that are global in this business.
And so as we add capabilities like translations, we think it's going to give an opportunity for us to provide even more value to customers. We're going to get packaging and pricing right I think that there are some things that we can do to package and price our technologies in that Self-Service business even better. So as we make things easier, as we bring AI to it, as we get packaging and pricing, working correctly, I think that we have an opportunity to be able to grow that business again.
And then why don't I address your efficiency. I think we believe Vimeo has the potential to have very, very attractive margins over time. We've talked about this in the past, and that continues to be our view. But I think there are some specifics near term that we've got to think about. The business has been on basically a 2-year march of efficiency. The team has done a really, really good job of continuing to drive efficiency through the business even when the revenue has been down. And we think there's still more you could go over time. However, I think as you look at the business and you look at our guidance, what you're going to see is that we're actually going to offset some of that efficiency gain with investments for growth. Because I think having shown how strong the business model can be, but without that revenue growth, we really want now is the time to invest because we know we can, and we know we're doing from a very strong financial base.
So as you look at the business in the coming quarters, it's going to look probably less efficient. That's what the guidance implies as well, but that's us really making a determined effort to invest in the business. So I think the answer is sort of both. We think there's always more efficiency to get. We won't be happy until we get the kind of margins we think we deserve. However, in the near term, we are moving into more of an invest in the business mode because we think the best way to get shareholder returns out there, the kind of shareholder returns we really want is the combination of margin and growth.
And just to be clear, the investments you're talking about are across both enterprise and self-service? Or is it mostly across -- or is it mostly on enterprise?
Yes. The great news is that the opportunities are going to be -- or the investments are going to be across both of the businesses. In many cases, like take the example of the translation feature we just announced. As you can imagine, an individual creator that wants to have more accessibility for their videos is the same as -- the exact same requirement inside of an enterprise. So large companies that need to be able to have multinational workforces need that translation capability. The same way that a film maker or that an individual marketer or an individual learner wants to be able to have it more accessibility for their content. And so we think that there's a number of foundational investments we can make that serve both of those businesses really well.
Our next question will come from Tom Champion at Piper Sandler.
Phil, given the forum here, why don't -- I'm curious if you could just talk about your experience over the last 90 days and maybe some of the initial learnings. And I'm sure you don't want to reveal everything at this juncture, but you've talked about investments for growth in the last 2 quarters now. The EBITDA results, nevertheless, have been quite strong. So just in very broad terms, it would be interesting to hear about your vision, your framework, your thoughts around what investment could entail and what we might be discussing maybe a year from now?
Yes. I'm even more excited to be here than I was when I first spoke to you about a quarter ago. The things that I get an opportunity to see inside of Vimeo kind of in the engine room are even more exciting. We have a global network that is not to be underestimated in terms of the ability to be able to upload any kind of video and to be able to share it anywhere in the world. Don't underestimate the power of that capability in a world where 82% of the Internet is video. That's an extraordinary statement that 82%, approximately 82% is video flowing around the Internet.
It's a massive market, and we are one of the bigger providers in that space. Last year, we had over 50 billion views of video on -- through Vimeo. And a good portion of that actually was not on Vimeo's website. It was actually embedded in many other locations, whether or not it was a marketing video, whether or not it was inside of somebody's learning system or whether or not it was streaming over to another site. And so that's an extraordinary position to be in where you're actually powering that many views.
The other thing that I'm really excited about, we have over 8 billion minutes of video that we house for companies around the world and for individuals. We're the steward of that video of those video minutes. And as I look to things like artificial intelligence, the opportunity to be able to monetize and really be able to provide value for every single one of those minutes is even bigger as more and more AI features come out that can enhance video. What's equally exciting, as Gillian mentioned, we cut marketing by over 50%, but we're seeing only a minor decline when you really think about the scope of the business in the self-service space. As we become more and more efficient at marketing, which I think we can do by actually being more precise about who we market to, I think we can get better and better at customer acquisition.
To be more precise, we're really settling in and when we dig in under the covers to be able to see who really uses our product, how do they use them? We see the creator community. Now that creator community is growing at over, as I mentioned, 20%. We see digital marketers. Digital marketing is by growing by over 40%. We see the e-learning market that's growing by over 17%. And then we see that OTT, SVOD market growing by over 20% as well. So we have good strong growing markets. We provide this global network. And as we add AI and better workflows, I get even more excited about what we can do for customers. And as a result, what we can do with -- for shareholders.
Maybe, Gillian, just to ask you about the buyback and activating that this past quarter. And just any thoughts on how to think about the pace of the buyback going forward?
Sure. So we bought back about 4 million shares up to about August first, about 380-something share, used about $15 million there. We think that's a great use of capital in terms of our capital allocation. As you know, our balance sheet is incredibly strong, and our free cash flow was also very strong. So we continue to have a desire to buy back shares to offset dilution from employee grants and continue to expect to do that going forward, as we mentioned in our letter. And now as you think about capital allocation, there's really 3 ways to go, right?
There's buyback shares, do M&A, invest in the business. And the buyback shares, we're doing that. And then the M&A for right now is not as high a priority but we think we'll be a great acquirer out there. So we're always looking. And so what we're really focused next is investing in the business and investing against the growth opportunities we see ahead. And so you're really starting to see us enact that plan right here today.
Our next question will come from Bill Kerr at TD Cowen.
So my first question is on Vimeo Enterprise. The revenue and the bookings for Enterprise came in better than we expected. But subs were flat quarter-over-quarter. Can you just help us understand sort of the puts and takes there? And maybe touch on how you're thinking about enterprise sub-growth through the back half of the year.
Yes, continue to see strong growth in subs year-over-year. Sequentially, we had a nice increase in AOV. So that's where you're seeing a little bit more on the booking side than on the sub side. And we continue to see very, very strong growth there. So nothing really -- no real news in the quarter on that. And we continue to believe that we're going to see really strong double-digit growth in the enterprise for the foreseeable future.
Okay. Great. And you touched on it there with the rising AOV for enterprise, is that being driven by landing larger customers, deepening our relationship with existing ones? What are sort of -- or just change in pricing? What are the sort of drivers there?
So AOV is really first-time customers, and that was strong in the second quarter and particularly seasonally strong there. In terms of -- we also are deepening our relationship with customers because our ARPU was also up year-over-year really nicely. So we are seeing a larger mix -- better mix of larger deals in our new customer pipeline right now. And I thought I'd maybe throw it to Philip talk a little bit about those -- who those kinds of people are.
Yes. It's really important. We're providing more capabilities than we ever had to the enterprise. And video is becoming even more complicated to the enterprise. When you think about the need to be able to secure video, to be able to manage video to make sure it's being distributed or just the right person at right -- just the right time, whether or not you're a marketer or whether or not you're a learner or you have an internal communication message from the CEO, it is becoming more and more complex, especially with the explosion of artificial intelligence.
And as businesses become more and more global, they want to stay in better touch with their global workforce. We're really excited that this quarter, we announced that we actually opened up China. And we took some of the biggest companies in the world into China for distributing video to their employees. Some of the capabilities that we're providing to be able to consolidate all your video into a single video repository is very unique. So it turns out that some of our customers that have used us for marketing also want to use us for e-learning. Some of the customers that are using us for internal communications may want to use us for marketing.
And so more and more, Vimeo is being looked at is the central repository for video for the enterprise, which is a really powerful statement. As a result, we're seeing more 100,000 deals in our pipeline, and we're closing more of these kind of deals than we have in the past. And we're even seeing multimillion dollar deals in our pipeline. And so I couldn't be more excited about the traction that's occurring in Vimeo Enterprise. And as you know, I have a little bit of a background in the enterprise. And so I really intend to ensure that Vimeo in the enterprise is the most secure, the most scalable API driven, that it's really interfacing into things like the directory services of these enterprises and helping these organizations manage their video assets at scale.
Great. And Phil, just one more question. You mentioned it briefly before, but we've seen a number of media companies looking to monetize their content via GenAI and via partnerships with some of these companies that are building these GenAI models. Can you just discuss briefly sort of your vision for Vimeo in this broader GenAI ecosystem and what it can mean for the business and how you think about maybe licensing content and things like that.
Yes. We proudly serve some of the most demanding professional creators in the world. Sometimes, those professionals are in their dorm room. Sometimes they are filmmakers. Sometimes they're inside of some of the biggest companies in the world. They want their video and their creative, completely protected and trusted by somebody that is not going to turn around and provide that video to AI. We took a strong stance that we are going to be the trusted place that creators can come, whether or not you're inside of the largest companies or whether or not you're on your own, you can come and have your video protected by Vimeo and make sure it's distributed to just the right person.
Now that position is really important, especially in the world of artificial intelligence, not just will we allow someone to crawl the video. It actually gets down to something more fundamental. How do we -- the AI that we add into our product, how do we make sure that your AI, the intelligence that you have on your video is just yours. If you make your films a certain way and you have a certain story line, we're going to protect your storylines and your film making techniques in your way. If you're a large e-learning organization inside of a company, we're going to protect those video assets. If you have put your CEO, your most important CEO messages on video, we're going to protect those assets as well and make it easier and easier for you and more intelligent.
The exciting thing about this, as mentioned, is that [ tone ] of video is growing inside both for the creator community as well as inside of the enterprise. And so we think that we can actually make something that's really personal and simultaneously scalable around the world. We serve video in over 190 countries today. As I mentioned, we get over -- we manage over 50 billion views. We have over 8 billion minutes of video. And we think organizations, what we're seeing right now is that companies are coming to us because they don't trust the public sites, the free sites with their video. They actually trust Vimeo to do this for them. And that's why we're so excited about the growth in that business and across the entire business.
Great. That makes a lot of sense. Thanks so much. Good time.
Thank you.
With that, there are no further questions. I will pass the call back to Philip.
No, I just want to thank everybody. I want to thank all the team here at Vimeo for the strong work that we had this quarter and the results that you're seeing, and I look forward to spending more time with you next quarter.